I asked the question:
Are you podcasting? If so where and why?
If you quit podcasting, why?
If you haven't started yet, why?
Matt from the Author Inside You
Jeff had a blog that didn't get traction (for every 2000 blogs there is ONE podcast), he wants his show to be perfect (if you miss perfect you land on really good), is it viable to spend more money (we spend money on bowling, golfing), and what about Web Hosting? I like Site Ground and Cooler Websites. For media hosting use Libsyn and use the coupon sopfree to get a free month
Jenny from Studio Chaotic
Darwyn from Dealing with My Grief
David from the Magic and Steele (he's the guy taking all the missing E's)
Chris from Dad Spotlight
Gabe from Guys and Food
Brad from Cinema Guys
Hilda From Wise Traditions
Cheri From Creation Science for Kids
Jonathan from Trivial Warfare
Bill from the Chameleon Breeder
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Microphone 1 - Audio Technica ATR2100 $59 (Here is Bundle with Boom arm)
Microphone 2 - Audio Technica ATR2005 $79
Microphone 3 - Samson Q2U $54 (with headphones)
Microphone 4 - Knox Dynamic USB Microphone $39 (here is a bundle with boom arm)
Microphone 5 - Audi Technica 3035 $179
Microphone 6 - Heil Pr40 $327
Jonathan Oakes has been producing the Trivial Warfare for two years he has had some great adventures with his audience including participating in some really big trivia contests. Jonathan has always had a love for trivia. He participated in those TV shows where high school teams go against each other. He has taken on entries bars of people (AND WON). Jonathan's audience loves to learn, and love the ability to show their memory skills. You can find his show at www.trivialwarfare.com Today in episode 567 we hear:
How Jonathan worked with his co-hosts to set expectations when it comes to dividing any money.
He brought on co-hosts that brought in different viewpoints
He listened to what his audience wanted (to be on the show) and found a way so that both the show and the listener benefit.
He has incorporated giveaways into his Patreon to increase patron in the higher support tiers
He uses a Facebook Group to gather feedback on ideas to
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Are you podcasting? If so why?
Did you post and quit? If so why?
Have you never launched a podcast but want to? What's stopping you?
Call 888-563-3228 or use any of the contact options at www.schoolofpodcasting.com/contact
answer the question by 5/26/17 (be sure to mention your show if you have one)
Jonathan's Appearance on "Harry's Show" Podcast Junkies
Jessica Kupferman's JKM Agency helps podcasters get sponsors
Lee Silverstein is the man behind the Colon Cancer Podcast and the Color Cancer Network was able to get press passes to a very cool event in his area.
I've been working on rebuilding PodcastingResources.com and in the process finding that some resources are gone, and other have been updated. Also in the process of moving items, I've had podcaster inform me of new sources. Today I want to talk about some resources you might know and a few might not when it comes to creating graphics and images.
Canva.com was my favorite tool for a simple but powerful tool. It included photographs you could include for free, or in some cases $1. It has a set of tutorials to get you up to speed and you can create some great looking images for free (or next to fo free)
Pixlr.com is another graphic program in the cloud. It doesn't have access to photos and such, but it can edit the photos you have, and it's a great tool if you need to resize an image, especially if your artwork for Apple Podcasts is the right dimensions, but the file size is too big as you can have pixlr.com compress it.
Vectr.com is a new program to me, and from I've seen is the most powerful graphics program that is 100% free. It works on any platform, and it also has a cloud version. As it is super powerful there is a bit of a learning curve, but if you took the time to go through the tutorials (and they have quite a few) you could make some great looking graphics.
Adobe Spark is my new favorite tool. It has one drawback that I will hit on in a minute. You simply click on what you are trying to make (twitter, facebook, Instagram, etc) and pick a design, choose some colors, spin a wheel to scroll through some fonts, and share your image. So what is the one drawback? Most of these other tools allow you specify custom sizes, but from what I've seen there is no way to specify a file size. So what I do is if I need a square image, I go into adobe spark, create an Instagram image, and then resize it using Pixlr.com
Ecamm Call Recorder is a great tool for Recording Skype, they recently launched Ecamm Live which is meant to record Facebook Live broadcasts that costs $29.95 and has some of the same features as wirecast (but that costs $500). This cost $29.95. Here is a tutorial.
I've been a huge fan of the Audio Technica ATR2100 microphone. It sounds great. It has both USB and XLR inputs (so it can plug directly into the computer or into a mixer) and it has a lifetime warranty. As I write this, that microphone is $67 the ATR2005 is a slightly more stylish version for $79
Well SP on the Better Podcasting Show found the Knox Cardoid USB Microphone for $40. This microphone looks and sounds very much like the 2100/2005 (it looks like a 2005 with the 2100 switch). There is even a bundle where you get the microphone and a boom arm for $69.
In my twelve years of podcasting, I may have had someone send a nastygram once or twice. This is why I was so surprised to get a nasty email calling me a piece of garbage, and another podcaster resorting to name calling and saying how I had no listeners and other false statements.
So what do you do?
Realize this is NOT saying they were wrong for feeling hurt or offended. Everyone is allowed to feel what they feel. Many times when two people are involved in a conversation and someone gets offended chances are the person who did the offended didn't know what they said was so lethal.
On my Logical Weight Loss podcast, I was reading a story about how Americans are giving up on trying to lose weight and accepting being fat. In the article, it mentioned how American Doctors feel they can tell their patients about the dangers of being overweight as they might be accused of "Fat Shaming." This to me makes no sense and stated that if your doctor can't talk about your weight than who can say anything negative. I asked, "What is there no Slut Shaming, no Thief Shaming? What if you have relations with a goat? Is that OK? To this, I got an email. The subject of the email was F*CK YOU. Here was the message:
In your latest podcast, your comment about "slut shaming" and comparing it to "thief shaming" was absolutely disgusting. FUCK YOU, go to hell you piece of garbage. To this I replied:
Thank you so much for your feedback. My point was if we don't allow anyone to say a negative thing about anything, isn't that the doorway to anarchy? I would love to have a dialogue about this with you. Can we get on skype? The response I received was simply:
GO TO HELL
To that, I replied, "Too bad. As a former teacher, I always feel there is room for improvement, and obviously, there is room for me to improve. Good luck with your weight loss journey."
I appeared on the Podcast Survival Guide podcast with Josh Liston (who is from Austalia) and he explained that while "Slut" is not a great word in America, it is a really, really bad word in Australia ( on the same level as C*NT in the US).
In both cases, my remarks on the Logical Weight Loss podcast were somewhat based on my frustration with political correctness (fat people are now horizontally challenged) and what I said was off the cuff, in a slightly over the top manner to make a point. One might guess that Alex's comments were in the same manner.
In the end with different countries, cultures, languages, etc we are going to inadvertently step on each other's toes. All you can do is apologize that someone feels a certain way, and pursue a dialogue to learn from the experience.
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I Just Launched My Podcast, How Many Downloads Should I Have?
This question has no "Set" answer. It depends on a couple of things:
Right no 50% of podcasts get less than 200 downloads per episode after 30 days (and 50% get more) with the average being around 2000 (listen to The Feed Podcast for updated stats)
A steam locomotive has an engine. The engine has to go to where the other boxcars are an connect. So do you. You need to go to where your audience is, and connect. A train announces where it is via the whistle, you need to promote your show to let people know you exist.
A train starts off slow, very slow, and build momentum over TIME. So they are slow to start, but once started, hard to stop.
My Dad drove a truck, and once had a wreck where the momentum of a couple of tons on his trailer went off the road (he blew a tire) and he was knocking over giant tree's like they were toothpicks, so momentum can do great things. However, it takes time. Today we have Katie Krimitsos on the show, and he is doing great with her show that she has been producing three years.
So when you start your podcast, the more you focus on your audience (not the tech, not the stats on an hourly basis) you will build up momentum in your show.
Katie has been running the Tampa Bay Business Owners group for five years. Together with her husband Chris Krimitsos, they help business owners grow their businesses and connect with the right people. Katie has been podcasting for three years at http://bizwomenrock.com
In today's interview, we learn the following with Katie:
How to avoid the common mistakes of creating a Facebook Group
The Different types of groups and what each type offers.
How she makes her Facebook group feel special
How she maintains control of her group and keeps them engaged.
Why she had a successful relationship with a sponsor, and quit using them.
How she grew her coaching business with a strategy that anyone can use.
How her podcast fuels her Facebook Group, the Facebook group fuels the podcast, and they both fuel her coaching.
Why she almost quit, and what stopped her from walking away from podcasting.
Check out Katie's tools for growing your community with a Facebook group, taking that group on a retreat, as well as her private coaching to help you grow your business by going to www.bizwomenrock.com and check out her podcast on iTunes (as well as on her site)
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Katie is the host of the Biz Women Rock show, and when I asked her how she would finish the "Becuase of my podcast ____" she answered, "Everything" She feels her business, her consulting, courses, and coaching are all based on the relationships she has fostered through her podcast.
Bridge Ratings continues its coverage of the podcasting space with this latest update which provides never before insight and best practices learned from a three-month study conducted between January 23, 2017 and April 10, 2017.
A panel of 2000 persons ages 13 and older were contacted by random digit dialing phone method to both landlines (45%) and mobile phones (55%) in the continental U.S. Phone interviews, on-line questionnaires, and daily diaries were utilized to gauge the consumption behavior of current podcast listeners and potential listeners. The margin of Error for this study is +/- 2.2%.
Here are some items I wanted to address
Trends in time-spent-listening shown in the following chart reflect a significant reduction in the average time spent per listening session falling by a third between August 2015 and April 2017. "Listening Session" is defined as the portion of each podcast listened to during individual sessions. 56% of our panelists listened to podcasts in multiple sessions.
When they mentioned how people find podcasts, their answer was
What are the most popular methods of discovering podcasts of interest?
1. Social Media
3. Word of Mouth
4. Other Podcasts
5. Streaming Channels
6. Radio Hosts
In their conclusion they stated, "“For broadcasters seeking to increase listenership to podcasts by their talent, a significant increase in promotion - both on-air and through social media - would be the primary strategy.”"
In their Best Practices Section, they listed the following
1. Producers of podcasts should have a clear idea of the prospect or audience - the target market. Knowing who is the target will help producers stay focused on the topics covered. Audience knowledge lays the foundation for all of the other items on this list.
To this I say AMEN. I'm doing a show right now as a test called "Podcast Rodeo Show" where I pick random podcasts and give my first impressions.
2. Be organized and know where the podcast is going. Be considerate of your audience's time and don't ramble. Get to the point. The average time spent with podcasts is 22 minutes with listeners who commit beyond the first five minutes. Podcast abandonment continues to plague non-focused hosts with no clear understanding of how to capture their listeners' attention. The “session” average of 22 minutes also reflects partial podcast consumption, i.e. podcasts of longer length are often listened to in 2 or more “sessions”.
This is the point that I want to make sure people don't get wrong. THIS DOES NOT MEAN YOUR PODCAST NEEDS TO BE 22 MINUTES. Libsyn.com (a podcast media hosting company) reports that 84% of the podcasts with more than 100,000 downloads per episode are longer than 51 minutes.
Listening to a podcast “in its entirety” often means listening to it in multiple sessions.
No Kidding. Really? In a world where both parents are working, taking kids to school, soccer practice before going to their second job, you mean they don't have multiple unlimited hours to sit and listen to a show uninterrupted?
I've quoted her before Valerie Geller in her book Beyond Powerful Radio has said, "There is no such thing as too long, only too boring." I recently listened to episode 301 from Daniel J Lewis. It was 3.5 hours long. In spans of 10-20 minutes, I listened to that show over two days. Why? Because I find it interesting.
3. Edit. Edit. Edit. It is easy to start a podcast recording only to find the host and/or guests have rambled for 45 minutes or an hour. Before posting podcasts on-line, producers would be best served to listen to the entire recording with a critical ear and edit out content that doesn't serve the "vision" of informative, engaging and entertaining content that listeners can't get from other media.
Again, I totally agree here. Mount Rushmore was just a mountain, and then Doane Robinson decided to have some editing done to it.
4. Establish a publishing schedule. Bridge Ratings' analysis found that weekly podcasts are most popular followed by twice per week and daily. Tuesday was the best day to post podcasts followed by Friday. based on our panel's responses.
I don't think it matters what day as long as your consistent. A podcast about entertaining might make more sense to put out on Thursday or Friday as people prepare for the weekend. When it comes to picking a schedule, keep the following in mind:
Podcasts app for iOS pauses downloads of episodes from podcasts which the user hasn't listened to. Episode auto-downloading stops 15 days after a user last views that podcast or plays an episode on any device the user is signed into and after 5 new episodes are unplayed on a single device.
After 45 days of a user not viewing or playing episodes from a podcast on any device and after 5 new episodes are unplayed on any device, Podcasts app for iOS and tvOS stops updating the podcast metadata altogether.
iTunes desktop also has protections against unwanted downloads. After 15 days and 5 unplayed new episodes, new podcast episodes stop auto-downloading. After 45 days, the podcast metadata stops updating. (source)
so before you go launching a daily show....
5. Tagging metadata. Search is the second most-popular way consumers find podcasts of interest. Producers should be cognizant of search engine requirements including software that consumers use and directories. Metadata is that additional information embedded in an object which provides information to software platforms about that object. Search Engine Optimization (SEO) is a function of these tags and allows a podcast to be found. The more refined and focused the tagging data, the higher the chance of the podcast appearing on the first page of search results.
While it makes sense to have keywords in your websites, the best advice I can give is to use the title of your podcast and the title of your episodes to the maximum. Use words that peak people's curiosity or inspires them to click. If you're going to put any kind of episode numbers in your titles, put them at the end (as the information at the beginning of a title cut off in some apps. Here again, don't go crazy and remember that people create word of mouth, and when you ignore the people, you lose a key source when you right strictly for robots.
6. For broadcasters seeking to increase listenership to podcasts hosted by their talent, a significant increase in promotion - both on air and through social media - would be the primary strategy.
Yes, you need to tell people about our podcast. My formulas for podcast downloads is TOTAL VALUE IN EPISODE multiple by INTELLIGENT PROMOTION equals TOTAL NUMBER OF PODCAST DOWNLOADS. Even in their own study, they state, "Awareness through word-of-mouth from friends and family, increasing publicity of podcasting in general and high-interest topics are motivating more people to try podcasting."
The article quotes an article from Mumbrella, saying,"The understanding of podcasting in media agencies trails that of streaming, the research revealed. On a scale of 1-to-10, media agencies ranked their understanding of podcast advertising at 5.1 on average and 7.2 for streaming digital audio, with just 6% classifying themselves as having little understanding." It's this kind of information that leads people to say "We need to get podcasters abandon downloads and start streaming." This would be liked saying, "We need to get people to quit emailing people and go back to letter writing because people are confused by email." We need to educate people on podcasting. Grab your neighbors phone as ask them what their hobbies are. Go the Apple Podcasts app (on an iPhone) and type that in and click search. Then click play. It doesn't take long.
With the exception of Spreaker (which streams via Shoutcast on their live technology), a podcast that is played on a website or app or tablet that has not been previously downloaded is a progressive download. It looks and smells like a stream, but it's a file that is being downloaded in chunks and is going to show up as one download in your stats.
In their final thoughts, they state:
I don't think the problem is finding a podcast on a topic, the problem is finding a GOOD podcast on your favorite subject.
Wait, are you saying podcasters want more listeners? This is truly the most insightful report I HAVE EVER READ. Really?
So make a podcast that inspires other people to talk about it.
Again, finding GOOD podcasts is a struggle, and the length of the podcast is not a problem. This is put forth by people who want to stick to a "Closer to radio" model and convince everyone to stream their show.
They are located in Irvine, CA. They were founded in 2001 and is a media analysis corporation providing behavioral analysis of media consumers in the US, Canada, Mexico and Europe. Company clients include Emmis, Microsoft, Yahoo!, Amazon.com, CBS Radio, Cumulus Broadcasting and Clear Channel Communications as well as finance and media investment firms around the world.
Founded by broadcast executive Dave Van Dyke, Bridge Ratings had its roots as a radio ratings company positioned as an alternative to other services in medium and small markets. Bridge Ratings surveys were utilized as a bridge between the one or two annual surveys offered by other research companies.
The company transitioned to a media consumer analysis firm in 2003 when its study focusing on the impact of commercial interruptions on radio listeners revealed that stations lost as much as 25% of their listeners with every commercial beyond two in a row. This study became a template for future analyses of listener behavior.
Bridge Ratings Founder and President Dave Van Dyke’s extensive and varied experience in media has captured every facet of radio and Internet audience engagement. In radio, he has worked in a diverse array of positions including programming, management, sales, on-air, marketing and research for CBS, Infinity, ABC, Nokia and Westinghouse. Through his work with Bridge Ratings Dave is widely recognized for his ability to forecast and gauge media consumption across multiple platforms and to utilize field data to advise his clients. He is also known for his management of radio station rebuilding successes, taking underperforming radio properties and turning them into high cash-flowing corporate contributors.
My Buddy Steve Stewart sent in a very cool piece of audio feedback that got me thinking.
Randy Cantrell and the Grow Great Show
Bridge Ratings Report
Podcast Review Show (Get Your Podcast Reviewed)
Libsyn.com (use the coupon code sopfree to get a free month)
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