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School Of Podcasting

Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. This could ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.
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Now displaying: May, 2017
May 29, 2017

I asked the question:

Are you podcasting? If so where and why?

If you quit podcasting, why?

If you haven't started yet, why?

Matt from the Author Inside You

Sleep Whispers Podcast

Simple Money Solutions

Steve Stewart Podcast Editor 

Jeff had a blog that didn't get traction (for every 2000 blogs there is ONE podcast), he wants his show to be perfect (if you miss perfect you land on really good), is it viable to spend more money (we spend money on bowling, golfing), and what about Web Hosting? I like Site Ground and Cooler Websites. For media hosting use Libsyn and use the coupon sopfree to get a free month

Jenny from Studio Chaotic

Derek From Life after Sight Loss

Darwyn from Dealing with My Grief

David from the Magic and Steele (he's the guy taking all the missing E's)

Chris from Dad Spotlight

Gabe from Guys and Food

Brad from Cinema Guys

Sean Slept in Government Class

Hilda From Wise Traditions 

Cheri From Creation Science for Kids

Jonathan from Trivial Warfare

Bill from the Chameleon Breeder

Ready to Start a Podcast?

What do you get at the School of Podcasting?

Step by step tutorials to guide yo through ever aspect of planning, launching and growing your podcast

Priority email support

Access to the School of Podcasting Private Facebook Group

a 30-Day Money-Back Guarantee

Just go to Schoolofpodcasting.com/start and sign up today 

May 22, 2017

Comments?

888-56-33228

Podcasting Microphone Shootout

Microphone 1 - Audio Technica ATR2100 $59 (Here is Bundle with Boom arm)
Microphone 2 - Audio Technica ATR2005 $79
Microphone 3 - Samson Q2U $54 (with headphones)
Microphone 4 - Knox Dynamic USB Microphone $39 (here is a bundle with boom arm)
Microphone 5 - Audi Technica 3035 $179
Microphone 6 - Heil Pr40 $327

Engage, Listen, and Grow Your Audience with Jonathan Oakes

Jonathan Oakes has been producing the Trivial Warfare for two years he has had some great adventures with his audience including participating in some really big trivia contests. Jonathan has always had a love for trivia. He participated in those TV shows where high school teams go against each other. He has taken on entries bars of people (AND WON). Jonathan's audience loves to learn, and love the ability to show their memory skills. You can find his show at www.trivialwarfare.com Today in episode 567 we hear:

How Jonathan worked with his co-hosts to set expectations when it comes to dividing any money.

He brought on co-hosts that brought in different viewpoints

He listened to what his audience wanted (to be on the show) and found a way so that both the show and the listener benefit.

He has incorporated giveaways into his Patreon to increase patron in the higher support tiers

He uses a Facebook Group to gather feedback on ideas to

Check out Jonathan's Show at www.trivialwarfare.com and check out his Patreon Account at https://www.patreon.com/TWA

Ready To Start Podcasting?

Join the School of Podcasting at www.schoolofpodcasting.com/start 

30-Day Money-back Guarantee

Access to all of our courses

Live group coaching sessions

Priority Email Support

Find out more at www.schoolofpodcasting.com/start

Next Week is the Audience Poll Episode

Are you podcasting? If so why? 
Did you post and quit? If so why?
Have you never launched a podcast but want to? What's stopping you? 

Call 888-563-3228 or use any of the contact options at www.schoolofpodcasting.com/contact

answer the question by 5/26/17 (be sure to mention your show if you have one)

 

Mentioned in This Show

Jonathan's Appearance on "Harry's Show" Podcast Junkies

Jessica Kupferman's JKM Agency helps podcasters get sponsors

Podcasting 101

May 15, 2017

Because of My Podcast: Lee Silverstein

Lee Silverstein is the man behind the Colon Cancer Podcast and the Color Cancer Network was able to get press passes to a very cool event in his area.

Cool Image Tools For Your Podcast

I've been working on rebuilding PodcastingResources.com and in the process finding that some resources are gone, and other have been updated. Also in the process of moving items, I've had podcaster inform me of new sources. Today I want to talk about some resources you might know and a few might not when it comes to creating graphics and images.

Canva.com

Canva.com was my favorite tool for a simple but powerful tool. It included photographs you could include for free, or in some cases $1. It has a set of tutorials to get you up to speed and you can create some great looking images for free (or next to fo free)

Pixlr.com

Pixlr.com is another graphic program in the cloud. It doesn't have access to photos and such, but it can edit the photos you have, and it's a great tool if you need to resize an image, especially if your artwork for Apple Podcasts is the right dimensions, but the file size is too big as you can have pixlr.com compress it.

Vectr.com

Vectr.com is a new program to me, and from I've seen is the most powerful graphics program that is 100% free. It works on any platform, and it also has a cloud version. As it is super powerful there is a bit of a learning curve, but if you took the time to go through the tutorials (and they have quite a few) you could make some great looking graphics.

Adobe Spark

Adobe Spark is my new favorite tool. It has one drawback that I will hit on in a minute. You simply click on what you are trying to make (twitter, facebook, Instagram, etc) and pick a design, choose some colors, spin a wheel to scroll through some fonts, and share your image. So what is the one drawback? Most of these other tools allow you specify custom sizes, but from what I've seen there is no way to specify a file size. So what I do is if I need a square image, I go into adobe spark, create an Instagram image, and then resize it using Pixlr.com

 

New Twists on Old Tools

Ecamm Call Recorder is a great tool for Recording Skype, they recently launched Ecamm Live which is meant to record Facebook Live broadcasts that costs $29.95 and has some of the same features as wirecast (but that costs $500). This cost $29.95. Here is a tutorial.

A New Podcasting Microphone For Half the Price

I've been a huge fan of the Audio Technica ATR2100 microphone. It sounds great. It has both USB and XLR inputs (so it can plug directly into the computer or into a mixer) and it has a lifetime warranty. As I write this, that microphone is $67 the ATR2005 is a slightly more stylish version for $79

Well SP on the Better Podcasting Show found the Knox Cardoid USB Microphone for $40. This microphone looks and sounds very much like the 2100/2005 (it looks like a 2005 with the 2100 switch). There is even a bundle where you get the microphone and a boom arm for $69.

When You Step on A Listener's Toes

In my twelve years of podcasting, I may have had someone send a nastygram once or twice. This is why I was so surprised to get a nasty email calling me a piece of garbage, and another podcaster resorting to name calling and saying how I had no listeners and other false statements.

So what do you do?

  1. Well, you could load up your anger and hurt and go out attitude a blazin'. From my experience, this typically does not end well.  or
  2. Reach out to them and attempt to get an understanding of how your words offended them.

Realize this is NOT saying they were wrong for feeling hurt or offended. Everyone is allowed to feel what they feel. Many times when two people are involved in a conversation and someone gets offended chances are the person who did the offended didn't know what they said was so lethal.

My Offensive Words

On my Logical Weight Loss podcast, I was reading a story about how Americans are giving up on trying to lose weight and accepting being fat. In the article, it mentioned how American Doctors feel they can tell their patients about the dangers of being overweight as they might be accused of "Fat Shaming." This to me makes no sense and stated that if your doctor can't talk about your weight than who can say anything negative. I asked, "What is there no Slut Shaming, no Thief Shaming? What if you have relations with a goat? Is that OK?  To this, I got an email. The subject of the email was F*CK YOU. Here was the message:

In your latest podcast, your comment about "slut shaming" and comparing it to "thief shaming" was absolutely disgusting. FUCK YOU, go to hell you piece of garbage. To this I replied:

Thank you so much for your feedback. My point was if we don't allow anyone to say a negative thing about anything, isn't that the doorway to anarchy? I would love to have a dialogue about this with you. Can we get on skype? The response I received was simply:

GO TO HELL

To that, I replied, "Too bad. As a former teacher, I always feel there is room for improvement, and obviously, there is room for me to improve. Good luck with your weight loss journey."

If You Stay Open - You Leave the Door Open to Knowledge

I appeared on the Podcast Survival Guide podcast with Josh Liston (who is from Austalia) and he explained that while "Slut" is not a great word in America, it is a really, really bad word in Australia ( on the same level as C*NT in the US).

In both cases, my remarks on the Logical Weight Loss podcast were somewhat based on my frustration with political correctness (fat people are now horizontally challenged) and what I said was off the cuff, in a slightly over the top manner to make a point. One might guess that Alex's comments were in the same manner.

Conclusion

In the end with different countries, cultures, languages, etc we are going to inadvertently step on each other's toes. All you can do is apologize that someone feels a certain way, and pursue a dialogue to learn from the experience.

Podcast Rewind

I appeared on the Podcaster's Survival Guide Podcasters Roundtable Talking Podcast Consumptiontalking a bit more in depth about upsetting your listeners, and I also appeared on the in 2017

Ready to Start Podcasting?

Join the School of Podcasting get access to all of your 16 courses on podcasting

Live group coaching

Private facebook group

Priority Email Support

Go to www.schoolofpodcasting.com/start

May 8, 2017

I Just Launched My Podcast, How Many Downloads Should I Have?

This question has no "Set" answer. It depends on a couple of things:

  1. How much value do your episodes bring to your audience? (is it any good)
  2. How much promotion do you do?
  3. What is your niche (a podcast like this - about podcasting - will never have 5000 downloads)

Right no 50% of podcasts get less than 200 downloads per episode after 30 days (and 50% get more) with the average being around 2000 (listen to The Feed Podcast for updated stats)

Think of Your Podcast Like A Train

A steam locomotive has an engine. The engine has to go to where the other boxcars are an connect. So do you. You need to go to where your audience is, and connect. A train announces where it is via the whistle, you need to promote your show to let people know you exist.

A train starts off slow, very slow, and build momentum over TIME. So they are slow to start, but once started, hard to stop.

My Dad drove a truck, and once had a wreck where the momentum of a couple of tons on his trailer went off the road (he blew a tire) and he was knocking over giant tree's like they were toothpicks, so momentum can do great things. However, it takes time. Today we have Katie Krimitsos on the show, and he is doing great with her show that she has been producing three years. 

So when you start your podcast, the more you focus on your audience (not the tech, not the stats on an hourly basis) you will build up momentum in your show.

Katie Krimistsos on Building a Community With a Facebook Group

Katie has been running the Tampa Bay Business Owners group for five years. Together with her husband Chris Krimitsos, they help business owners grow their businesses and connect with the right people. Katie has been podcasting for three years at http://bizwomenrock.com

In today's interview, we learn the following with Katie:

How to avoid the common mistakes of creating a Facebook Group

The Different types of groups and what each type offers.

How she makes her Facebook group feel special

How she maintains control of her group and keeps them engaged.

Why she had a successful relationship with a sponsor, and quit using them.

How she grew her coaching business with a strategy that anyone can use.

How her podcast fuels her Facebook Group, the Facebook group fuels the podcast, and they both fuel her coaching.

Why she almost quit, and what stopped her from walking away from podcasting.

Check out Katie's tools for growing your community with a Facebook group, taking that group on a retreat, as well as her private coaching to help you grow your business by going to www.bizwomenrock.com and check out her podcast on iTunes (as well as on her site)

Mentioned in this Show

Banner Poll - Are you Interested in a Banner Exchange for Podcasters?

Ready to Start Podcasting? Join the School of Podcasting

Podcast Movement - Use the Coupon Code sop10 to save 10%

May 1, 2017

Because of My Podcast: Katie Krimitsos

Katie is the host of the Biz Women Rock show, and when I asked her how she would finish the "Becuase of my podcast ____" she answered, "Everything" She feels her business, her consulting, courses, and coaching are all based on the relationships she has fostered through her podcast.

Bridge Ratings Podcast Report is a Bit Hit or Miss

Bridge Ratings continues its coverage of the podcasting space with this latest update which provides never before insight and best practices learned from a three-month study conducted between January 23, 2017 and April 10, 2017.

A panel of 2000 persons ages 13 and older were contacted by random digit dialing phone method to both landlines (45%)  and mobile phones (55%) in the continental U.S. Phone interviews, on-line questionnaires, and daily diaries were utilized to gauge the consumption behavior of current podcast listeners and potential listeners. The margin of Error for this study is +/- 2.2%.

Here are some items I wanted to address

Trends in time-spent-listening shown in the following chart reflect a significant reduction in the average time spent per listening session falling by a third between August 2015 and April 2017.  "Listening Session" is defined as the portion of each podcast listened to during individual sessions. 56% of our panelists listened to podcasts in multiple sessions.

When they mentioned how people find podcasts, their answer was

What are the most popular methods of discovering podcasts of interest?

1. Social Media
2. Search
3. Word of Mouth
4. Other Podcasts
5. Streaming Channels
6. Radio Hosts

In their conclusion they stated, "“For broadcasters seeking to increase listenership to podcasts by their talent, a significant increase in promotion - both on-air and through social media - would be the primary strategy.”" 

In their Best Practices Section, they listed the following

1. Producers of podcasts should have a clear idea of the prospect or audience - the target market. Knowing who is the target will help producers stay focused on the topics covered. Audience knowledge lays the foundation for all of the other items on this list.

To this I say AMEN. I'm doing a show right now as a test called "Podcast Rodeo Show" where I pick random podcasts and give my first impressions.

2. Be organized and know where the podcast is going. Be considerate of your audience's time and don't ramble. Get to the point. The average time spent with podcasts is 22 minutes with listeners who commit beyond the first five minutes. Podcast abandonment continues to plague non-focused hosts with no clear understanding of how to capture their listeners' attention. The “session” average of 22 minutes also reflects partial podcast consumption, i.e. podcasts of longer length are often listened to in 2 or more “sessions”.  

This is the point that I want to make sure people don't get wrong. THIS DOES NOT MEAN YOUR PODCAST NEEDS TO BE 22 MINUTES. Libsyn.com (a podcast media hosting company) reports that 84% of the podcasts with more than 100,000 downloads per episode are longer than 51 minutes.

Listening to a podcast “in its entirety” often means listening to it in multiple sessions.

No Kidding. Really? In a world where both parents are working, taking kids to school, soccer practice before going to their second job, you mean they don't have multiple unlimited hours to sit and listen to a show uninterrupted?

I've quoted her before Valerie Geller in her book Beyond Powerful Radio has said, "There is no such thing as too long, only too boring." I recently listened to episode 301 from Daniel J Lewis. It was 3.5 hours long. In spans of 10-20 minutes, I listened to that show over two days. Why? Because I find it interesting.

3. Edit. Edit. Edit. It is easy to start a podcast recording only to find the host and/or guests have rambled for 45 minutes or an hour. Before posting podcasts on-line, producers would be best served to listen to the entire recording with a critical ear and edit out content that doesn't serve the "vision" of informative, engaging and entertaining content that listeners can't get from other media.

Again, I totally agree here. Mount Rushmore was just a mountain, and then Doane Robinson decided to have some editing done to it.

4. Establish a publishing schedule. Bridge Ratings' analysis found that weekly podcasts are most popular followed by twice per week and daily. Tuesday was the best day to post podcasts followed by Friday. based on our panel's responses.

I don't think it matters what day as long as your consistent. A podcast about entertaining might make more sense to put out on Thursday or Friday as people prepare for the weekend. When it comes to picking a schedule, keep the following in mind:

Podcasts app for iOS pauses downloads of episodes from podcasts which the user hasn't listened to. Episode auto-downloading stops 15 days after a user last views that podcast or plays an episode on any device the user is signed into and after 5 new episodes are unplayed on a single device.

After 45 days of a user not viewing or playing episodes from a podcast on any device and after 5 new episodes are unplayed on any device, Podcasts app for iOS and tvOS stops updating the podcast metadata altogether.

iTunes desktop also has protections against unwanted downloads. After 15 days and 5 unplayed new episodes, new podcast episodes stop auto-downloading. After 45 days, the podcast metadata stops updating. (source)

so before you go launching a daily show....

5. Tagging metadata. Search is the second most-popular way consumers find podcasts of interest. Producers should be cognizant of search engine requirements including software that consumers use and directories. Metadata is that additional information embedded in an object which provides information to software platforms about that object. Search Engine Optimization (SEO) is a function of these tags and allows a podcast to be found. The more refined and focused the tagging data, the higher the chance of the podcast appearing on the first page of search results.

While it makes sense to have keywords in your websites, the best advice I can give is to use the title of your podcast and the title of your episodes to the maximum. Use words that peak people's curiosity or inspires them to click. If you're going to put any kind of episode numbers in your titles, put them at the end (as the information at the beginning of a title cut off in some apps. Here again, don't go crazy and remember that people create word of mouth, and when you ignore the people, you lose a key source when you right strictly for robots.

6. For broadcasters seeking to increase listenership to podcasts hosted by their talent, a significant increase in promotion - both on air and through social media - would be the primary strategy.

Yes, you need to tell people about our podcast. My formulas for podcast downloads is TOTAL VALUE IN EPISODE multiple by INTELLIGENT PROMOTION equals TOTAL NUMBER OF PODCAST DOWNLOADS. Even in their own study, they state, "Awareness through word-of-mouth from friends and family, increasing publicity of podcasting in general and high-interest topics are motivating more people to try podcasting."

The article quotes an article from Mumbrella, saying,"The understanding of podcasting in media agencies trails that of streaming, the research revealed. On a scale of 1-to-10, media agencies ranked their understanding of podcast advertising at 5.1 on average and 7.2 for streaming digital audio, with just 6% classifying themselves as having little understanding." It's this kind of information that leads people to say "We need to get podcasters abandon downloads and start streaming." This would be liked saying, "We need to get people to quit emailing people and go back to letter writing because people are confused by email." We need to educate people on podcasting.  Grab your neighbors phone as ask them what their hobbies are. Go the Apple Podcasts app (on an iPhone) and type that in and click search. Then click play. It doesn't take long.

With the exception of Spreaker (which streams via Shoutcast on their live technology), a podcast that is played on a website or app or tablet that has not been previously downloaded is a progressive download. It looks and smells like a stream, but it's a file that is being downloaded in chunks and is going to show up as one download in your stats.

In their final thoughts, they state:

  • Podcasting continues to have great potential to drive a broader trend toward on-demand audio that is reshaping the $75B+ global audio market
  • Podcasting still has an issue with discovery and needs to become more social in order to drive audience growth in addition to simplified search mechanisms.

I don't think the problem is finding a podcast on a topic, the problem is finding a GOOD podcast on your favorite subject.

  • 75% of podcasters are concerned with generating new listeners and app presence, monetization (70% dissatisfied) and social media presence (58% dissatisfied.

Wait, are you saying podcasters want more listeners? This is truly the most insightful report I HAVE EVER READ. Really?

  • Social media, search and word of mouth are the most popular channels for audience growth.

So make a podcast that inspires other people to talk about it.

  • Barriers to faster growth: 1) "Finding Podcasts I'm interested in", 2) "Programs are too long or have uninteresting hosts".

Again, finding GOOD podcasts is a struggle, and the length of the podcast is not a problem. This is put forth by people who want to stick to a "Closer to radio" model and convince everyone to stream their show.

Who are Bridge Ratings?

They are located in Irvine, CA. They were founded in 2001 and is a media analysis corporation providing behavioral analysis of media consumers in the US, Canada, Mexico and Europe. Company clients include Emmis, Microsoft, Yahoo!, Amazon.com, CBS Radio, Cumulus Broadcasting and Clear Channel Communications as well as finance and media investment firms around the world.

Founded by broadcast executive Dave Van Dyke, Bridge Ratings had its roots as a radio ratings company positioned as an alternative to other services in medium and small markets. Bridge Ratings surveys were utilized as a bridge between the one or two annual surveys offered by other research companies.

The company transitioned to a media consumer analysis firm in 2003 when its study focusing on the impact of commercial interruptions on radio listeners revealed that stations lost as much as 25% of their listeners with every commercial beyond two in a row. This study became a template for future analyses of listener behavior.

Who is David Van Dyke?

Bridge Ratings Founder and President Dave Van Dyke’s extensive and varied experience in media has captured every facet of radio and Internet audience engagement.  In radio, he has worked in a diverse array of positions including programming, management, sales, on-air, marketing and research for CBS, Infinity, ABC, Nokia and Westinghouse.  Through his work with Bridge Ratings Dave is widely recognized for his ability to forecast and gauge media consumption across multiple platforms and to utilize field data to advise his clients. He is also known for his management of radio station rebuilding successes, taking underperforming radio properties and turning them into high cash-flowing corporate contributors.

Nobody Can Do A Show Like You

My Buddy Steve Stewart sent in a very cool piece of audio feedback that got me thinking.

  1. He shares why he listens to this show, and he explains how everyone who does a show stamps their own style on it. Your show will be your show. 
  2. I point out how we ALL face imposter syndrome. We feel we're "not worthy" or we are worried about being "big headed." 
  3. Podcasting puts you into a place of leadership simply by creating a podcast. A leader should appear confident and accept their role. For me, I would downplay my role, and my jokes about "little old me" and didn't realize that this type of humor could be damaging my brand. People don't want to follow "little old whoever.."
  4. Steve shares that he is now making a full time living doing podcast editing.

Mentioned In This Episode 564

Randy Cantrell and the Grow Great Show

Bridge Ratings Report

Podcast Review Show (Get Your Podcast Reviewed)

Podcast Rodeo Show 

Libsyn.com (use the coupon code sopfree to get a free month)

Ready to Start a Podcast?

Go to www.schoolofpodcasting.com/start

 

 

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