Steve Martin is going to have a class on comedy on masterclass.com, and he said that so many people are asking "How do I get an Agent, or "How do I get a Manager" when they should be asking, "How do I get good." So today I'm going to try and answer the question, what makes a good podcast. I realize that podcasting is subjective, so I'm going to try and put some facts on my opinion. Enjoy episode 558
Gary Leland is the king of Women's Fast Pitch Softball, and thanks to his podcast, Arlington Texas named MArch 1 Gary Leland Day. See all things Gary at https://garyleland.com/
Have something to say before you turn on the microphone. After listening to your audience or using your experiences, you have determined you can create content worth listening to. Keep your message in mind. What is the key point you are are trying to make? Make sure all the other points back up your main idea.
Engaging by definition is "to occupy the attention or efforts of (a person or persons)." So how do you do that? It all starts in the first few moments of the show. Let your audience know where they're going, and what they are going to see. Let them know how they are going to benefit.
If you can use stories to illustrate a point, that's a great strategy.
When you have hit all your points and said what you need to say, then you should stop talking.
Let your passion come through. Don't try to be someone you're not. If you want your audience to be enthusiastic about something, you have to let your enthusiasm shine through.
Many moons ago there are ezine articles, and there would be sites that ranked well in Google. So everyone wrote an article and put it on an ezine list. It didn't last. Why? Be most of these sites didn't' have any original material. It was the same stuff over and over.
Some of my favorite podcasts are the No Agenda Show, The Bitterest Pill, the Rock And Roll Geek Show. The No Agenda Show does this stuff I call "journalism" where they scour the news and then decipher it. The Rock and Roll Geek show talks music, and (illegally I might add) plays new music on his show. The Bitterest Pill is the story of a stay at home Dad who is trying to make it in acting and stand up.
The first thing that comes to mind when people get into content creation is, "How do I do this quick and cheap" and still make it good. There is a saying that I first heard on Profitcast. You have three things Good, Quick, Cheap, but you can only choose two.
I recently had a horrible experience with a web host where I had put multiple domains on one hosting account. One got malware, and they took down ALL of my sites. Sure I was saving 30 a month, but now ten years later when I have an audience, my reputation is taking a hit, and I'm paying hundreds of dollars to clean up the mess. You get what you pay for.
Get emotional. A study in the New York Times that show the most-shared content garnered a strong connection in the reader, igniting one of six key emotions: surprise, fear, joy, sadness, anger, or disgust. If you disagree, draw your line in the sand and explain why.
In doing this episode, I typed in the question into google "What makes good content."
Keep in mind that people don't just want answers. When someone comes in and in a passionate tone asks the question, "Where is your bathroom?!" they want an answer fast.
All podcasters start with two things in common. They have no listeners and a handful of integrity. When I listen to the No Agenda Show, and I hear a story that is kind of "out there" they always quote their sources. I trust the words that are coming out of their mouths. When Emily from the Story Behind Podcast gets done with her story, she cites her sources.
Are there any words I can take out?
Have I given the readers the best information I possibly can?
Is it complete?
The So What Test?
Would you share this post?
When you are accurate, engaging, provide facts with integrity, peppered with stories, and delivered in an efficient manner you are providing value.
Use images in your show notes to draw people in
According to Neil Patel (who is a marketing genius), 80% of people read your headline, and 20% read your stuff.
Use great headlines. When was the last time you read a headline and thought, "That looks boring, I think I'll read it?"
Can People Share It? Shareaholic studied 200,000 publisher websites in October 2012 and learned that 27.27% of those sites' traffic came from social media referrals. That means when content is shared on Twitter, Facebook, LinkedIn and other platforms, there is a tremendous opportunity for it to get discovered by others, as well.
In your sidebar do you have a search widget?
Coke Raise their sales by 2% slapping people's names on the bottle.
With some podcasts, there are action items. When the episode is done, people will be able to ______. I remember on the podcast review show; I reviewed a sci-fi movie podcast. I'm not a sci-fi person. After listening to that show, I was empowered to watch a movie differently.
When I listen to the Kenn Blanchard show or the Grow Great show, I am empowered to think differently. In Kenn's case, he more than likely made me laugh which brightened my day. There may not be an action to take, but for a brief moment, my life was lighter.
Make sure they are short and to the point, and that it fits your audience.
I have/had a HostGator account. When I started my second podcast (and third, fourth, fifth), I found out that you could host multiple domains on one single hosting account. This strategy appeared great as I was great as I saved $8 a month every time I did it. I didn't realize that 12 years later when one of the websites would get some malware, HostGator would turn them all off (thankfully the School of Podcasting is on its account on WPEngine). While I saved some money over the years, most the money I saved was lost paying Sucuri.net hundreds of dollars to clean up the website. I'll be talking more about security in the future, but I now say this with more passion than every: make sure your Wordpress Website is up to date, delete any unused plugins or themes, and have multiple backups that you can use.
You can schedule one on one consulting lasting as little as 15 minutes. Check the availability by going to www.schoolofpodcasting.com/schedule
Jeremy Dennis explains how he was able to commission a custom comic book cover thanks to his supporters.
Edison Research did a telephone survey of 2000 people ages 12 and older. Here are some of the results related to podcasting:
81% of the respondents own a smartphone (up from 76%). It's actually gone up 22% in two years.
50% of people have a Netflix account (more on that later)
60% of people (168 million) are familiar with podcasting (up from 55% last year)
40% have ever listened to a podcast (up from 35% last year). 10 Years ago is was 13%
24% listen to a podcast in the last month (up from 21%)
15% listen weekly (up from 13%)
The people who listened weekly average five episodes per week.
Their data shows 65% is mobile (Libsyn says this is closer to 80%)
40% listen to the whole thing. 45% listen to most of it. 10% listen to less than half. 5% listen to just the beginning.
77% Click on and listen immediately (stream). 41% download and listen later. 2&% subscribe and listen later
People that subscribe, are subscribed to an average of six podcasts.
Each year since 2004 these numbers have gone up every single year.
Get the slides and see the presentation at http://www.edisonresearch.com/infinite-dial-2017/
50% of people have a Netflix account, and 43% of them use it on a weekly basis
60% of people are familiar with a podcast. 40% have listened to one, but 24% listen monthly, and 15% listen weekly. Why? In my opinion, you have a better chance at finding quality programming in Netflix than you do in iTunes. I'm going to do some random experiments on this going forward.
It is founded by Matt Basta who is an engineer for Uber. It was founded in August of 2015 (per his LinkedIn profile).
Their free hosting has the following features:
Episodes older than the most recent ten are not deleted, but they are not available to view or edit. Upgrading your plan will make them available again.
Upgrading to a plan will remove the link to Pinecast from the show's episode descriptions.
All analytics data that is collected for higher-tier plans will always be collected for all podcasts (even ones owned by demo accounts), meaning analytics data will retroactively be provided if the account is upgraded.
They have a demo (free) account, Starter ($5/month) and Pro ($50) a month.
The pro plans allow you to create a network, and allow you to receive comments on your page, as well as have multiple users on your account.
Their free (known as "Community" plans meet the following requirements:
These plans may not be used exclusively for marketing, evangelical, or other promotional purposes of any sort. The user's content must provide unique creative or informational value.
Subscriber counts are pointless. If I subscribe on my phone, my tablet and iTunes it's going to potentially show me as three separate subscribers. I do give them credit for being blatantly honest. On their website it states, "Pinecast will only mark a subscriber a single time in any 24-hour window. Note that this is not a great metric for measuring podcast success; there is no foolproof means of tracking the number of subscribers."
There is a tip jar where you put in your bank account information, and when someone leaves you a tip, it goes to your bank. This is done securely through Stripe, but Pinecast is also going to take another 5%. As this is not available on the free plan, I'm not sure why they feel the need to take a cut. Keep in mind that you can make your PayPal donation button in about 2 minutes.
Their podcast site needs work, and you have one shot to get it right. I uploaded artwork that was made to the spec they suggested. It looked horrible when I went to go back and upload a new version that was not an option.
So here is my checklist
1. Don't mess with my file. What I upload is what I want people to download. - Pass
2. Give me the ability to have an unlimited back catalog (unlimited storage) - Pass
3. Don't limit my audience size (unlimited bandwidth) - Pass
4. Don't control my feed, and make it easy to leave if I choose to do so. I need to be able to put in an iTunes redirect script. - Yes, but you have to ask
5. Give me support. - Yes, Matt answered my email about redirection fairly promptly.
6. Charge me for your service so you can stay in business - Yes. But there is a chance he may get overloaded with free customers.
7. Give me stats so I can see what's working. It would be nice if they were accurate. - Very basic stats
Listens by Source: This is a breakdown of how your audience is consuming your episodes. "Subscription" means that the listener heard an episode by using the feed for your podcast. "Direct" means the listener clicked a link and downloaded the audio file directly. "Embed" means the listener used the embeddable player to play the episode from a web page.
Subscriber History: Whenever your feed is downloaded, Pinecast remembers the fingerprint of that user. Pinecast will only mark a subscriber a single time in any 24-hour window. Note that this is not a great metric for measuring podcast success; there is no foolproof means of tracking the number of subscribers.
Listens by Device: When Pinecast can determine what type of device an episode was listened to on, it will break that down here. Note that some podcast software does not reveal this information.
Listens by Browser: If Pinecrest can determine the software used to listen to the podcast, it will break that down here. Note that some podcast software will identify itself as other applications (e.g., some applications will identify themselves as iTunes, even though they are not).
Listens by OS: If Pinecast can determine the operating system of the listener, it will be broken down in this section.
In general, they remind me of podbean stats. So, yes, they have stats.
I started a podcast called the Podcast New Flash. It's a daily show m-f with quick headlines, reviews, etc. I made it for the Amazon Echo (you can add it to your daily news). I late added it to Twitter and Facebook. I average about 30 downloads. I kept it this way for a month. Then I added it to iTunes. I didn't tell a soul that it was now on iTunes. This way I could see the effect of "being in iTunes." What was the effect of being in iTunes? Almost nothing. Previously I would get around 30 downloads an episode (all twitter and facebook). Now I get 35. I might have 10% of my downloads coming from my RSS feed (meaning subscribers).
So what this means is that you need to go to where your audience is, make friends, listen to them, and then tell them about your podcast. Being in iTunes is not the holy grail. It's a convenient place to tell your audience where to go. A better solution is to have a subscribe button on your website.
Now granted this is a hyper-niche podcast about podcasting, but I still think you need to realize that it may not bring you a ton of listens.
BIG NEWS: The Historic Tampa Theatre has confirmed to play our Movie The Messengers: A Podcast Documentary as one of its selection. The tickets will be $11 for anyone that would want to attend.
Here is the info: Messengers Premiere:
Wed March 22nd @Tampa Theatre
Ticket price for family and friends $11 per person
Theatre opens@ 6:30pm
$51.22 million last year. That's $140,329 A DAY see http://www.musicbusinessworldwide.com/soundcloud-may-run-out-of-cash-this-year-as-it-posts-e51m-loss/
Avoid the headaches, avoid spending too much on equipment, avoid website issues, join the School of Podcasting today
You can be the media. In a world where what is and is not true, you have the power and distribution to be your own media outlet. I have known Emily Prokop (of the Story Behind Podcast) as we run in the same circles, but I was unaware of her background in Journalism. So when I heard she had a degree in Journalism, I asked to come on and share some Journalism 101 insights. These include:
Emily's first show didn't end well, so she shares some insights into how they didn't set expectations, and in the end it didn't end well. So if you are starting a podcast with a co-host, be sure to make sure everyone knows what is and is not expected. This way you can get back to making content, and not worry about what happens if..... with your podcast as you've already set your expectations.
The extraordinary history of the ordinary. Do you like trivia and fun facts? Have you lost hours to Wikipedia rabbit holes? Do you ever wonder about the history of everyday things in your world? The Story Behind ... is the show for you!. Check it out on iTunes, TuneIn, Stitcher, Google Play Music or on her website at www.thestorybehindpodcast.com
Unlike newspapers and radio, we don't have those MUST HIT deadlines. While you want to publish on a regular basis, we can make sure that the episode is right before we publish it. You can get the best resources (see podcastingresources.com), whip up a great headline, and come out of the gate with great content.
Today I'm back from Podfest in Orlando Florida. What a great show, there were tons of brand new podcasters looking to jump into the space. This week we share if you had one podcast episode that sticks in your brain, if so why.
4:28 I share how the Podcast Family came to my rescue when I had a device fail when I got to Florida. Special thanks to Marc Johanssen of the Podcast Gear Facebook Group, and Michael O'Neal of the Solopreneur Hour who let me borrow gear to make my session happen when things broke during travel.
09:35 Gabe from Guys and Food said his favorite episode(s) were from The Sporkful http://www.sporkful.com/calls-a-root-beer-float-to-cure-the-cancer-blues/ and http://www.sporkful.com/margaret-chos-eating-disorder-advice-to-a-teenage-girl/
Both were poignant and heartfelt depictions of people who are going through pain and the ways that they try to handle it. Their stories are told in an authentic and human way. These episodes stand on their own because of that. However, they especially stand out when juxtaposed to the other, more lighthearted episodes. It reminds me of the TV show MASH in this way.
21:30 Emily from the Story Behind Podcast loved the story of Charles Manson's Hollywood.
25:36 The first question is what do you like about my show, the second question is what you wish I would change. Write and email with the title of "559" and send in a voicemail, or audio by 3/24
My presentation got off to a rocky start, this lead to many voice in my head filled with panic. Things weren't turning out the way I wanted. When I was done, as things had not gone the way I wanted, I assumed it was awful. Yet I was approached by people who told me it was a great presentation. I've said this before, if you aim at perfect and miss, you'll land on really, really good.
People are failing to launch their podcast because they are obsessed over things that don't really matter (color of website, the player your are using). I don't recommend a podcast based on the player or color of the website.
Lee Silverstein's Colon Cancer Podcast
Ham Radio 360 Podcast
Kenn Blanchard - Black Man with a Gun
Today I share some insights after talking with
Jason Norris of Podcast Logical
Chris Holifield of I Am Salt Lake
Lee of This is Rammy
We hear what it is like to start a local podcast including:
The struggles to interview local "Mom an Pop" businesses
Is it easier/harder to get a local sponsor?
How they developed their format
How they are promoting the show.
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Today we talk with Glenn Rubenstein who is the author of the book Podcast Advertising Works. Glenn worked at the TWIT podcast network in both ad sales and as the company’s Director of Marketing. He is also the founder of Adopter Media (https://adopter.media/)
You can purchase Hindenburg Journalist for $1.90 (Not a typo, typically $95) and help fight hunger. You can upgrade to their pro version for $215 (usually over $300). Need help learning the software? Check out the School of Podcasting's Hindenburgh Journalist for Podcasting Course
Corey Fineran hosts the Ivy Envy Podcast, and shares how his audience is paying for him, his co-host (and their families) to go to the Chicago Cubs spring training in Arizona (in addition to making some great keepsakes for their studio).
Glenn has been working in Ad Sales in podcasting for many years and today he shares some insights into:
What mistakes podcasters are making
What a future of dynamic advertising could look like
How to overcome common objections when trying to sell advertising
The book Podcast Advertising Works is great for someone who is trying to sell advertisements on their show.
Today I'm going to play some clips of a podcast (friend of mine, who has come and said he should've edited) to help demonstrate things you should consider editing out of your show.
Michael Butler knows his episode was going down a dark path (he has spoken about this on his show). Luckily for those who know Michael and the Rock and Roll Geek show, we found it funny.
Today we have a serious subject that isn't so much about getting more downloads, and new cool gear, but the fact that your podcast can make a difference. I've helped people save money on fear, and help them launch podcasts. I've helped them find ways to grow their audience, and give them insights into creating better content on the Podcast Review Show. I've helped a listener of my Logical Weight Loss podcast lose 100 lbs. None of those compare to the email I received from the producer of Kuldryn's Krypt podcast.
Honestly, in September of last year, 2016, I had resolved get my affairs in order and to end my life on Halloween night, the greatest day of the year. I was introduced by complete chance to you. I was on Spreaker, did a search for podcasting and you came up. I chose to listen to you because my birth name is Ryan Jackson and I have a brother name David. Keep in mind I had never heard a podcast prior to this and I have no idea how I or why I was even on Spreaker's website...but I was and there was you were. I am a Patron because you gave me the tools to start my own podcast but more importantly you, YES! YOU! "The Dave Jackson, provided me with something to live for. My podcast isn't great, it isn't even good, BUT IT IS MINE and it provides me with the outlet I need to help other's and once again have a purpose in this world. It is just a very simple fact-if I had not found YOUR podcast when I did, on October 31st, 2017 11:55p.m. a bullet from a Taurus .38 Special would be ending my life. Thank you for never giving up and fighting through...I'm sure through your divorce and the issues with your family it hasn't been easy but Dave, I am will continue to be literal living proof that it's been worth it. Thank you!
So today we are going to talk about setting expectations, and crushing it, etc.
30% of all entrepreneurs experience depression, according to a study by Dr. Michael Freeman, a clinical professor at the University of California, San Francisco. Depression among entrepreneurs is way higher than depression among Americans in general, which is estimated at about 7% — although that number could be even higher because of the stigma associated with talking about it.
Of the 242 entrepreneurs surveyed, 49% reported having a mental-health condition. Depression was the No. 1 reported condition among them and was present in 30% of all entrepreneurs, followed by ADHD (29%) and anxiety problems (27%). That's a much higher percentage than the US population at large, where only about 7% identify as depressed.
Here are just some examples
In May 2015, 31 year old Austen Heinz, CEO of Cambrian Genomics took his own life.
In July, 29 year old Faigy Mayer, CEO of Appton jumped off a New York rooftop.
26 year old Aaron Schwartz, a partner at Reddit, hung himself in 2013.
47 year old Jody Sherman, founder of Ecomom shot himself that year.
One of his colleagues, 24 year old Ovik Banerjee, followed a year later.
22 year old Ilya Zhitomirskiy, CEO of Diaspora, took his life in 2011.
In Las Vegas one project had three suicides. In an article The Downtown Project Suicides: Can the Pursuit of Happiness Kill You? they mention Jody Sherman (4/13), Ovik Banerjee (1/14), and Matt Berman (4/14) – all people involved in the Vegas Tech phenomenon.
Some people are smart enough to see the writing on the wall. Rand Fishkin stepped down as CEO of Moz in part because of his depression.Rand Fishkin
In 2010, suicide was the highest cause of death for people aged 15-49, in the developed world. That’s way above death from lung cancer and murder.
In 2013 Newsweek pointed out that the suicide rate in America had been increasing since 1999.
Why Is This Happening?
We get caught up in the should philosophy. I should have more downloads, more sponsors, more whatever. The bad news is your comparing yourself to someone's numbers who are potentially altered. We look at all the people "Crushing It" on Facebook, Twitter, and nobody sees the struggle. Should is fraught with guilt and remorse. It implies that you can’t change things.
So when we feel we are "falling Behind" we start to put poison in our bodies in the form of fast food, and other items that have no nutrition. We then cut back on our sleep to prove we are committed. In this instance when you need to be at the top of your game, you are filling it with junk, and robbing it of sleep. This is like buying cheap gas and punching a hole in your gas tank. Eventually the car is going to come to a quick stop.
We are told to DREAM BIG, and if we just focus on our dreams they will become a reality. This puts us into an anxious state, and that is NOT the time to be making decisions. Then we all get INSANELY Focused on our launch, and how we are going to come out of the gate at this breakneck speed, but then we are supposed to KEEP this pace. Anything less than a sprint is a lack of dedication. Think of joining a marathon an hour after it started. There is no way to catch up, but if you run the marathon that is still an undeniable feat. It is still something amazing that takes months of preparation, dedication, and is something a small percentage of people could accomplish. Yet you feel bad, because you're comparing yourself to others.
How to Get Help
None of this is intended as medical advice. If you need help, there are people waiting for your call, both friends and professionals:1-800-SUICIDE (1-800-784-2433)1-800-273-TALK (1-800-273-8255)
A new Y Combinator-backed startup, 7 Cups of Tea, is trying to tackle one common problem: the affordability of help. When founders are running out of money for their company, that's rarely when they can shell out for a visit to a psychologist or other mental-health professionals.
Tim Ferris talks about this in his latest book and he's mentioned it on his podcast that he has struggled with depression. His advice is to adopt of attitude of gratitude.
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Once a month this year, I'm going ask you a question and use those answers for an episode. I want to get to under you more, and in general get a better understand of what you like and dislike. This month I asked, "What are those things that make your go "Uggh" when listening to a podcast. They might make your even unsubscribe. SPONSOR: Emerald City Productions Get your first four episodes edited for $15 each (and only $40 after that – for shows up to 30 minutes). Just go to www.emeraldcitypro.com/sop(other companies are charging $99 an episode)
4:10 Haley Redke (Adopteeson.com) is not a fan of not getting to the point, and people that interrupt their guests. 5:33 Tracie Bonnick also hates when the podcast hosts hates it when the host of the podcast doesn't let the guest talk 6:05 Glenn the Geek Hebert of Horse Radio Network was on Podcast Junkies and said he hates it when the podcast hosts just runs down a list of questions 6:39 Brian Weber (bartenderjourney.net) hates it when people don't get to the point 7:15 Ishamael Colderon - Hates long intro 7:43 John Wilkerson (www.strugglingforpurpose.com ) hates a super long intro 10:00 Daryl hates a ton of ads at the beginning (Joe Rogan?) as in three minutes of nothing but ads. 11:00 James Aaron of https://2middleageddudes.wordpress.com/ hates people talking to hear themselves talk. 11:53 From new Father Daniel J Lewis (YEAH NOODLE BABY) from the Audacity to Podcast said, "I go "ugh" when a conversation with a guest starts with "getting to know you" stuff. I don't care about the guest's background until after I care about their message."
13:10 Kathe Kline from Rock Your Retirement goes nuts when she has to keep adjusting the volume 14:30 John Hilman hates it when the hosts and guest have WAY different volume levels. 15:50 Emily from The Story Behind Podcast - Four People Around One Microphone makes her turn off the show immediately. 17:20 Kuldrin Fire (kuldrinskrypt.com ) hates the word, "Right" and having to ride the volume knob, and he hates when hosts put down other hosts.
20:15 Emily from The Story Behind Podcast when they forget they have new listeners and talk about things from past episodes 20:53 Mark Des Cotes from the Resourceful Designer (and http://solotalkmedia.com/)hates it when TV Show podcasts refer to the actress name only (and not the character) 22:23 Emily from The Story Behind Podcast hates people who are note authentic and giant commercials.
24:00 Connie From the Small Business 101 Podcast couldn't believe the advice she heard about starting a business 27:00 Hall of Fame Podcaster Danny Peña from Gamer Tag Radio hates it when Podcasts about Podcasting promote the importance of New and Noteworthy (see newandnoteworthy.info ) 27:30 Cedric Green hates it when people Curse.(cookingwithceddy.ws - coming soon). It unprofessional and you can't listen to it with kids in the car. 28:35 Emily from The Story Behind Podcast judges harshly when easy to remove ums are not removed. 30.17 Michael Blakston (Road Noises Podcast) hates mouth noises
33:14 Cheri Fields (Christian Science 4 Kids) had some show that were so boomy she couldn't understand the podcasters due to the room noise 35:07 Nivek Thompson of Real Democracy Now Podcast - hates when the host sounds like they are in a barn. 35:50 Chris Hache (chrishache.com) - If your podcast is not pleasing to my ears you are gone!
Try Price (Completely Comics) hates when a podcaster will "be right back." 37:12 Rob Kerns from Living the Vet Life - When a podcast is filled with complaints, but there are no solutions proposed. 38:55 Steve Stewart - hates it when people don't edit, and when people kinda, sort of, maybe, think about, taking action. 41:27 Cheri Fields (Christian Science 4 Kids) the ultimate pet peeve is when people can't listen to your show cause it doesn't work.
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Today we go deep into running the business that is The Horse Radio Network. We talk with America's Horse Husband Glenn "the Geek" Hebert
SPONSOR: Emerald City Productions
Get your first four episodes edited for $15 each (and only $40 after that - for shows up to 30 minutes). Just go to www.emeraldcitypro.com/sop (other companies are charging $99 an episode)
Ravi is the man behind Digital Access Pass which is a great membership script if you're looking to turn your Wordpress Website into a Membership site.
What a typical day looks like
The rules of setting up additional shows
What media group is RIPE to start their own podcast
What Glenn does with his advertisers to keep them engaged
Check out Glenn at www.horseradionetwork.com
Podfest.us February in Florida
Free video course "Podcast baby steps" will show you in bite size chunks what to do.
I was reading an article where West Word was interviewing Dana Gould (Who I find hilarious) and they asked him he still does his podcast (the Dana Gould Hour) while now running/writing the show Stan Against Evil. Here is what Dana said,
“I cite the podcast as the things that literally made everything else possible. It keeps my name out there and connects my audience. I think the reason that I’m still allowed to work in clubs is because my podcast has nurtured and cultivated my fan base to the point that people show up. Because if people don’t show up, you don’t get hired. And I think the podcast is very much responsible for that.
Dana Gould Hour on iTunes
Dana Gould Hour on Stitcher
Spreaker.com is a podcast media hosting company that has the added bonus of being ale to stream your podcast live. The recently rolled out an ad revenue program. The program right now is beta, and only for US users. It allows you to have a 30 second preroll ad (meaning it is the first thing that starts your show, it goes before the show - pre-roll). There is some new terminology
Requests - The number of times your episode is called (most of us would refer to this as a download, but in this case Spreaker is streaming the file)
Impressions - This is how many times an ad was in your request
Currently impressions will only appear if you're using the spreaker player on your website (again, this is beta, more features coming)
You won't have ads through your RSS feed
Some advertisers have a geographic specification so that they only run ads in certain area. I had an ad for a college in Cleveland Ohio (I live on Akron)
Levelator is a free program (mac and PC) and allows you to drag a file into the software and it will adjust the volume level to be consistent. For example if you have an interview and you are louder than the guest, the Levelator software will adjust the audio of your guest to match your volume. You can find it at http://www.conversationsnetwork.org/levelator
Liberated Syndication (libsyn) pioneered the system to host and publish podcasts in 2004. And since then has grown to the largest leading podcast network with over 2.6 billion downloads in 2014. Libsyn hosts over 25,000 shows with 44 million monthly audience member. Find it at www.libsyn.com (use the coupon code sopfree to get a free month)
I had someone said to me, I don't want to think about it, I trust you. Tell me what to do.
Well, there is no one size fits all, but here are some things that I recommend:
I use Libsyn for my media hosting and distribution. I used them 10 years before I started working for them in 2016.
For my Wordpress theme I use Appendipty themes which run on the Genesis platform, or if your situation is a website that has a podcast, I like the Elegant themes Divi (which I will be using on this website later this year)
I would record a few episodes. This lets me see how much it takes to get create an episode, and then it lets me decide what my publishing scheduling.
I would ask some people who are my target audience to listen, and get feedback. The goal is to ensure you are delivering value that makes people do one (or more ) of the following:
I would have a few "in the can" (which means recorded but not released) if possible so that if life happens you can still publish without missing your schedule.
Publish an episode or two (I don't believe you need 3, 5, 8 episodes - unless you have content coming out of your ears) and then list them in the following directories
Most apps like pocketcasts and overcast pull from iTunes.
Get your first four episodes (up to 30 minutes per episode) edited for $15 each. From head to toe you will sound great. Go to www.emeraldcitpro.com/sop
Dana Gould Hour on iTunes
Cale Nelson of Ham Radio 360 sent in a great story where a listener told him NOTt to make dinner the Thursday before Christmas. Then sent Cale a giant box of Barbecue. When you've got a houseful of kids, and your wife is happy because the food is excellent, and she didn't have to cook it - it's a big win.
Check out Cale's show at HamRadio360.com
Should your business have a podcast? Probably. It's a great way to get in front of your target audience no matter where they are. I was asked to be on a new podcast coming out today (my episode is in the future) and its from Tim Sinclair. You may or may not know that name, but I'll reveal who his is in a second. I just checked out his site and then it hit me. This is a great example of using a podcast for your business.
Tim Sinclair is the CEO of Ringr . This is an app and service that allows you to record both sides of an interview. If you're worried about doing a "mix minus" then you may want to check out this service. Plans start at $7.99 a month for the basic, and $18.99 for the premium. For more information go to http://ringr.com/podcastcoach
The people that use Tim's technology interview people and want a good recording. There are two ways to learn things. You can be shown how to do it right, or your can bring in those two famous trainers that seem to help everyone. You may know them as Trial and Error. They are not very efficient, but their lessons cut deep. You want your podcast to do one of these things
If you have your show do more than one of the above, you're headed in the right direction.
So what Tim did is launch a podcast filled with fun, entertaining stories that can be educational as well. The podcast is called My Worst Interview Ever. He has interviewed people like Cliff Ravenscraft, The Mobile Pro Shawn Smith, The App Guy Paul Kemp, XM Radio’s Doug Hannah, Blubrry’s Todd Cochrane, Libsyn’s Rob Walch, syndicated radio host Brant Hansen, Dave Jackson, Dan Franks, Jeff Brown, Daniel J. Lewis. The stories I understand are hilarious. The first episode is John Lee Dumas talking about his worst interview ( a rock icon famous for selling coffins).
So when creating a podcast, one strategy is to create a podcast that your target audience wants to hear. Tim identified his audience and has come up with a fun and entertaining way to produce good content without making his show a giant infomercial. Remember, nobody tunes into an infomercial on purpose.
The next thing I like is Tim is already in iTunes and Stitcher. He doesn't seem too worried about the magical happy place of New and Noteworthy and his first eight weeks. With content like this, I bet he'll get listed because he didn't name his show wtf this week in cold cases on fire.
He also made sure NOT to make it giant Ringr commercial. He does a quick mention in the middle. He understands the idea is to build an audience first.
The Penzu podcast is meant to help promote their company (penzu.com which I love and use)
Nobody is looking for "Penzu" that doesn't know then) so how is this supposed to bring in new people?
They are using Soundcloud as their platform (who are leaking money). Switch to Libsyn.com and your back catalog comes for free during the first quarter of 2017, and get a free month using the coupon code sopfree
Their titles look awful.
There is no description.
They only have seven episodes (which is fine), but they have the podcast in their software (so their customers have had "episode 7 in their platform all year)
I recently did the "Favorite Podcast Ever" show where you sent in your favorite podcasts and explained why they were your favorite. I always then go to the website of those show and share that someone thinks you're the best. I am amazed at some of the things I find. Before we get into those, you do need to decide what your website is for. By this mean I mean if your podcast is to drive leads to your business, then you might have a giant sign up form. If you're trying to grow your community, you might really be sending people to your Facebook group. So in the end, there is no one size fits all. However, there are two things I hear over and over and over. I hear, "I want more downloads, and I want more interaction." When I go to the websites of these people, there are no links to subscribe to their show. There is no easy way to contact you. One person I had to tweet at (and their twitter account was waaaay at the bottom of their screen).
I had someone who was going to hire me to help him get more subscribers. I went to their website, and said you don't need to pay me for this, but there isn't a single subscriber button on your website.
Here it is 2017. Congratulations you made it through another year. Some of you were going to start podcasting last year, some of you go back to 2015. Some of you, are going back even further. Today I want to give you some ideas and strategies to launching your first podcast.
So here is a strategy that some people on accident, and you can do on purpose. I call it "The Mulligan." This comes from golf. When you hit a bad shot, you call that shot your mulligan, and you throw down your new ball and swing again. It is basically a do over. Some very popular podcasters like Hall of Fame Podcaster Mignon Fogherty, Lauria Petruci, even Adam Curry (who helped invent podcasting) didn't hit pay dirt till he was on his THIRD podcast. So start a podcast about anything, it doesn't. You could do a podcast about the weather in your city, just to go through the motions and learn the tech. Once you've got it down, cancel everything, delete all the files, and go back and do one for real. Take a mulligan on purpose.
When I played in bands, often the best recordings were the one where the engineer told us he wasn't recording. There was no pressure we were just doing a sound check. With no pressure we often would come up with a great "take" and end the song and say "I wish we would've recorded that" (and luckily in some cases they did). If you start out with a show you don't care about you can get a show up and see it really doesn't take that much to record and publish a show. (Getting people to listen is really the hard part).
I graduated from the University of Akron with a Bachelor's Degree in Education specializing in Technical Education. Just the books for a semester are an estimated $450. The actual classes are $5473 semester (typically three months) if you're going full time (Source). When you sink $100-$300 into a podcast (FOR A LIFETIME), that is a small investment. Moving forward your will be spending $30 a month (typically). Cut out a few sodas and snicker's bars and you've got your money. Keep in mind, The money you are spending is an investment in you.
You've probably heard about S.M.A.R.T. Goals. This stands for
So instead of "I want to start a podcast." You need to get more specific.
I want to start a podcast about Raising Llamas . This is more specific, but I'd like a little more specifics and some time.
I will Google other Llama podcasts to see what names might be available by January 15th.
Exciting - You wouldn't set a goal that bores you.
Relevant - I'm going to do a daily show, even though I have two jobs, a wife, and a set of twins.
By adding these two, you are creating smarter goals.
You have something to say: You're yelling at the dashboard in the car, or swearing outloud in the super market as you think, "ugh I could do this better.." Here are some more.
I'm not sure exactly what format. - - Your Podcast is a recipe - not a statue
I hate my voice - This is normal as your are hearing your voice for the first time through your ears (only) with no vibrations from your skull.
I'm not a nerd - Yet you attach files to emails, turn down the volume in the car, press record on the DVR (so you know file management, audio mixing, and recording)
I might look stupid - It's not radio. It's not live. The only way you will sound stupid is if you release something that sounds stupid.
People might say negative things - Every day people say negative things about your driving, etc. Yet you still drive. Don't let your fear stop you from doing the thing you love.
Did you give out presents this year at Christmas? We are not always 100% sure they were going to be loved? Yet, we give them anyway.
Here is a little truth, when you first start, nobody is listening anyway.
Don't think about the thousands of people listening (cause it's not ) think about talking to ONE person. While helping one person may not change the world, it could change the world for that one person.
You don't have to be great to start, but you do have to start to be great. -Zig Ziglar
When you want something you've never had, you have to do something you've never done. -Thomas Jefferson
The distance between dreams and reality is called action -Anonymous
Don't wait until you are ready to take action. Instead take action to be ready. -Jensen Siaw
Don't talk, just act. Don't Say, just show. Don't promise just prove. -Unknown
Winners are not people who never fail, but people who never quit. -Edwin Louis Cole
An inch of movement will bring you closer to your goals than a mile of intention. - Dr. Steve Marraboli
The best way to get started is to quit talking & begin doing - Walt Disney
Take Some Action
Notice something about the following words
If want to get a reaction, that is satisfying, and gets some traction towards your goals, you have to TAKE ACTION.
The start is what stops most people. Week after week I get people who are telling stories of things they couldn't have done if they hadn't started podcasting. So today I urge you to start something right now that your future self will thank you for. Stop worrying about what could go wrong, and start focusing on what could go right. Don't let your fear decide your future.
What you do is not who you are. If you say, "But I'm just a (insert your job)." That's WHAT you do, but WHO YOU ARE is a MESSENGER with something to say because you know there are people who could benefit from it.
Sometimes the worst place you can be is in your own head. Life begins at the end of your comfort zone.
Ed is the host of In The Past Lane http://apple.co/1UBr3yD which is a podcast about history.
Because of my podcast -
1. I've been able to interview Pulitzer Prize winning historians about their latest work. History Nerdapaloosa.
2. my college (the real job) just built me a new state of the art podcast studio! It's not just for me, of course, but because I was up and running as a podcaster it spurred them to do it.
3. I've been invited by Chris K to be part of PodFest 2017 (day 1).
4. I snared an audition for a new program on The History Channel - in part because they checked out my podcast and seemed convinced that I'd be funny and free spirited and not just knowledgeable about history. If anything comes of this, it will certainly be my big time "because of my podcast" story!
Speakermatch (service to help speakers find events to speak at )
Gleason Documentary on Amazon
Podfest Podcast Podcasting Event in Orlando Florida (coupon code Dave)
Podcast Movement podcasting event (use coupon code sop10)
Podcast Baby Steps Free Video Podcasting Course
This means if they could only listen to ONE, this would be the show. Here they are in alphabetical order
4:00 Adam Carolla Show - http://adamcarolla.com/
4:42 Bloodround - http://www.bloodround.com
6:58 Freakonomincs - http://www.freakonomics.com
9:18 Hollywood Bable On - http://www.smodcast.com/channel/hollywoodbabbleon
11:35 Kate’s Take - http://www.eofire.com/audio-blog/
12:34 Medication Oasis - http://www.meditationoasis.com/podcast/
13:25 Mighty Blue on the Appalachian Trail - http://mightyblueontheat.com/
14:23 Mike Row’s The Way I Heard It - http://mikerowe.com/podcast/
15:54 Mixergy - https://mixergy.com
17:00 Mysterious Universe - mysteriousuniverse.org
17:54 Mystery Show - https://gimletmedia.com/mystery-show/
20:11 Old Pre-Meds - http://www.oldpremeds.org/
22:10 Radio Labyrinth - https://audioboom.com/channel/radio-labyrinth
23:12 RED Podcast - http://www.redpodcast.com
24:25 Retired Exited - http://www.retiredexcited.com
25:30 Rock Your Retirement - http://www.rockyourretirement.com
27:25 She Podcasts - http://www.shepdocasts.com
29:20 Spawn On Me - http://spawnon.me/
30:47 Stacking Benjamins - http://www.stackingbenjamins.com
35:42 Stuff You Missed in History - http://www.missedinhistory.com/
39:05 Ted Radio Hour - http://www.npr.org/programs/ted-radio-hour/
40:17 The Audacity to Podcast - http://www.theaudacitytopodcast.com
41:25 The School of Podcasting - http://www.schoolofpodcasting.com
42:50 Trecks in Sci -Fi - http://treksinscifi.com/podcast_notes/
46:55 Tumble - http://www.sciencepodcastforkids.com/
Amanda from the Great Beer Adventure greatbeeradventure.com
Brian Entzminger, host of the Engaging Missions Shows at http://www.engagingmissions.com
Bryan Goodwin with http://www.goodwinsocialmedia.com
Cale Nelson from www.hamradio360.com
Chris Hache of the Noshing Nova Scotians podcast http://www.chrishache.com
Glenn “The Geek” Hebert of the Horse Radio Network http:/www.horseradionetwork.com
Hall of Fame Podcaster Danny Pena, founder and co-host of Gamertag Radio (http://www.gamertagradio.com
Henry Shapiro of the Retired Excited podcast http://www.retiredexcited.com
Jason Bryant from Mat Talk Online http://www.MatTalkOnline.com
Jason Norris of Podcast Local from On the Go FM. http://www.podcastlocal.com
Jayson Sacco of the Outdoor Adventures with Jason http://www.oawjs.com
Jen is one of the founding co-hosts of the Anomaly Podcast, anomalypodcast.com
Jonathan Christopher, host of the Career Eden Podcast http://careereden.libsyn.com/podcast
Jonathan Messenger of The Alien Adventure of Finn Caspian show FinnCaspian.com
Kathe Kline of the “Rock Your Retirement" podcast. rockyourretirement.com
Katie Krimitsos of Biz Women Rock http://www.bizwomenrock.com
Kim Krajci of Toast Masters 101, http://www.toastmasters101.net
Lee Silverstein of the Colon Cancer Podcast http://thecoloncancerpodcast.com/)
Randy Cantrell who is the host of the Grow Great podcast http://www.GrowGreat.com
Rob Kerns of Living the Vet Life podcast http://www.livingthevetlife.com
Stargate Pioneer of the Gonna Geek Network gonnageek.com
Steve Stewart at You can find Steve at SteveStewart.me.
Tyler Sheff of the Cash Flow Guys podcast http://www.cashflowguys.com
Zen Runner of www.slowrunnersclub.com
What are you top podcasting pet peeves? Go to www.schoolofpodcasting.com/contact and let me know
READY TO START PODCASTING
Cheri Fields has at least 7 children, and produces the Creation Science for Kids Podcast http://creationscience4kids.com/
Amazon is an amazing company. Recently I purchased an Amazon Echo, and Later and Amazon Dot. These devices allow me to do things through voice activation system known as Alexa. You can control Alexa with an Amazon Echo, an Amazon Dot, and Amazon Tap, and now you can control your Amazon Fire TV. If you're interested, check out my Buyer's Guide.
The item that made me purchase the Echo? The ability to say “Alexa, add eggs to the grocery list.” The more I examine the Amazon company, the more I believe there are tips we podcasters can learn from them.
Their search is at the top of their page. You don’t have to search for the search. Amazon understands their customer may want a number of things, so they make it easy to find.
Podcasters you need a search button that is easy to find, if you provide topics that are more of a reference. Podcasters you could use categories to create filter to only show those episodes that are categorized a certain way.
Customer First Mentality
Any research into amazon and you will read how they make all decisions based on serving the customer. They are spending money on items that will better serve the customer. So when you are thinking about purchasing some equipment for your podcast you need to ask yourself who the purchase is serving, you or your audience?
Amazon project lead Ian McAllister has described a sort of reverse engineering that happens frequently at company HQ. “We try to work backwards from the customer, rather than starting with an idea for a product and trying to bolt customers onto it,” he wrote on Quora.com.
When someone approaches you to to be a guest on your show, you need think, “Will my audience want to hear this content?”
There are plugins that can add related links to other episodes on your site. So when someone listens to an episode about Topic A there could be links to more Topic A shows at the bottom of the post. There are plugins such as Yet Another Related Wordpress Post Plugin (which has lots of features, but can be a bit of a resource hog), and Related Wordpress Posts is a lighter weight plugin with an easy setup. If you’re using Appendipity themes, this is a built in feature
They Don’t Always Win, but They Try
I completely forgot that Amazon launched a “Fire Phone.” That tells you how much of an impact it had on the phone space. They’ve done quite a few things that didn’t land well.
It wants to infiltrate people’s lives to such an extent that they can’t imagine living without it — that they don’t even try to imagine living without it.
We always joke that "No one will punch you in the face," here at the School of Podcasting. Your podcast is a recipe, not a statue.
One of the cool things about being cloud based, is they are constantly adding new features to the Alexa system
Keep Your Pages Loading Fast
After analyzing the ratio of sales to website performance, Amazon discovered that for every 100ms of page load time there was a 1% decrease in sales. So how fast does your website need to be? Many usability experts propose that the ideal page load time is 2 seconds or less. You can easily test the page load time of your own website by using free tools such as WebPageTest.org
So podcasters be careful loading tons of plugins if you're using WordPress. Some of those may slow down your site.
Google the phrase "Alexa Easter Eggs" and you will find a giant list of goof things you can get Alexa to say. There are
The one thing the Amazon Echo and Dot do is they make it super easy to ORDER STUFF. With a few phrases, "Alexa order Angel Soft Toilet paper" it is pretty much on the way. She will state what size the package is and the price and ask me if I want to order it. There are safeguard can put in so your kids do order every thing under the sun.
Podcasters who are saying thins like, "Find me in iTunes" are missing a golden opportunity to lead their customers by the hand and show them exactly how to subscribe to their show. One of the things I did as a young grocery clerk was if someone asked where something was, I would take them to it, and make sure they could reach it. I wanted to see that product go into their cart. I would also ask if there was anything else they were looking for before I returned to whatever I was doing before. Make it easy.
You can do this by finding your show in iTunes, and right clicking on your art work and copying the link then add a button to your site and attach that link to the button (there is a tutorial for this at the School of Podcasting
Amazon wants to be your right arm. They want to be integrated into your life. When I recently traveled without my Amazon Dot, it was weird not to wake up, check my to do list, get the weather, and hear my custom news.
If you can podcast on a regular schedule, you become part of your audience's routine.
I couldn't think of any "I's, or J's" so we are moving o the the K's.
kbps - This is stands for kilo bits per second. This is a measurement that you use when you are exporting your files. Typical settings are
128 kbps - Stereo (if your primarily music)
96 kbps - mono (for those doing speech, and want a slightly better sound than 64 )
64 - kbps mono (same as 128 stereo, but mono)
When exporting you do not want to use VBR (variable bit rate) as you mp3 file may not play on all players.
I appeared on episode 509 of the Solopreneur Hour with Michael O'Neil. We talked a little music, we talk about my early days of training people on office equipment, getting fired after busting your butt, and how I ended up in Podcasting. Check it out HERE
You can hear Michael on this show sharing how he stands out from other podcast when I interviewed him on episode 542
Podfest.Us (use the code Dave to save)
Quora.com (questions website)
Join the School of Podcasting. You get
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Private FaceBook Group
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He went on to inquire about which mixer I was interested in. I sent him a note back telling him about the 12 ch Behringer mixer I had been saving for (which was the lowest cost mixer with Faders I could find on Amazon-I'm a FM Radio Throw-back and prefer faders).
In his subsequent email, he stated he wanted to purchase a Mixer for me-and he'd buy the Behringer if that is what I had to have, otherwise he preferred to buy me a Yamaha MG12.
After picking myself up from the floor, and maybe or maybe not drying one or both of my eyes; I said the Yamaha would be a fine choice.
The board arrived today, I'm still flabbergasted, and completely humbled. I have the best listener(s) on the planet!
Maybe it's Friday and I am just tired after so many hours of programming this week but if you send me an interview request that includes the following I will not even respond to you.
1: you must have a hour for the interview
2: you must have headphones
3: you must have a quiet space
4: We request all guest to share our podcast on social media
I must? I must? You are asking me for an interview and you say I must? Plus, if in your initial email request you say I should share it to my social media, I will never respond to you. I will share it to my social media if I think it is valuable to my friends, family and audience. Show some respect when you are asking for interviews. Wow. Whew, ok now I am going take a break this weekend! Have a good one everybody!
Jared Easley is one of my My Favorite People on the Planet. I do't interact with him much, but when I do, I'm always glad I did. His Book Stop Chasing Influencers: The True Path to Building Your Business and Living Your Dream had a TON of useful advice that came from the real world. Here is a quick excerpt.
A majority of the influencers and A-listers on his guest wish-list did not have time or interest in being on his new show, which had zero listeners. The guests who were gracious enough to give him the time for an interview were not inclined to share it with their audiences. Finally, the guests who did give him their time, and who also shared the show with their networks on social media, did not translate into a large Starve the Doubts audience that listened to the guest interviews and subscribed or stuck around as well.
So if you're looking for GIANT numbers by having GIANT names, that is not going to happen.
If you of alot of interviews, you're going to lose your mind without a scheduling tool I love Acuity Scheduling. If you're looking for a free (scaled down) tool I've heard good things about Calendly.com
Let the guest know WHY they are there. WHO they are talking to, WHAT they will be talking about and HOW long the interview will be.
Go to their website and get the bio, headshot, etc. Then ask for what is missing.
Do some research (if you want, listen to other interviews, check out their Facebook page, twitter), and come up with some questions. This list of questions (for me) will be used as "game plan" but not as an interrogation
Email the day off (if not before, or better BOTH) the interview to remind them of your appointment.
Make sure they know to get the best microphone available, and to have headphones on.
Find out what website your want to promote. Where are we sending people?
If they don't sound good (meaning their sound is distracting from the content), stop and ask them to get a different microphone, different position, etc. TRUST ME, you will not want to release this to you audience. Who do you want to upset, your legions of followers or ONE guest. You will spend a lot of time trying to clean up bad audio, and some times you just can't.
When the guest arrives let them know its not live (unless it is) and that if they mess up you can do it over. Let them know that if you pause, you may be looking for the next question (and you're not looking for a longer answer).
Erik K Johnson has a great tip and says to come up with a great first question to get the interview pointed in the right direction.
Make sure you know how to say their name (sometimes you find them on YouTube and learn how to pronounce their name)
Michael O'Neal has a great tip in his Art of the Interview Course. If you know a guest loves to tell the same story over and over, use it in the intro, and now they can't repeat it.
Don't make them sit through the whole show if it's done live. If it's a live call, then bring them on 5 minutes before they go on the air.
Michael O'Neal said (when he was on this show) to promote the guests stuff first, then they are happier to be on the show, promote the episode, and they aren't looking for opportunities to promote because you already did.
After the interview is over -before you it stop - ask them if there is anything they'd like to change.
When the interview goes live, make it INSANELY Easy to share your stuff. Give them links to the mp3 file, to your episode on your website, and a graphic. Realize they may not share it at all, and that's OK. They did their job, they provided content. You can use tools like Click to Tweet so you give them one link and it sends the tweet.
Don't give one word answers.
Listen to an episode to understand a bit about the show, the vibe, the audience.
Get the best microphone available in your house (I suggest the Audio Technica atr2100) and wear headphones (even if it's earbuds)
Email the host the day of the show
Show up on time.
Have one sheet that explains you, your bio, websites, social media, and attache a headshot.
If you're promoting something, see if you can give people access to your product before the interview.
Try to customize your answers to their audience.
Don't go crazy with the hosts name, and compliments on "That's a good question" (unless it was an actual good question).
Nobody tunes into an infomercial on purpose. Bring Value.
If the episode would bring value to your audience, promote it on twitter, and any other venues you feel comfortable.
A file on your website that dictates how your website functions, and what files are accessible
This is one of my favorite tools to edit audio with. It doesn’t have all the bells and whistle of Adobe Audition, but it also has much less confusion.
Mentioned In This Episode
Go to www.theschoolofpodcasting.com and use the coupon code listener
Today on episode 543 we talk with fellow podcast Lauren Nelson who is the Marketing Manager for Crowdspring.com She produce the audio drama podcast "The Box" and share her insights on how podcasts ban boost their marketing efforts to stand out.
Realize there are no rules to podcast. For Lauren she takes as much as she needs to tell her story, and that's it.
Your iTunes artwork is your first impression, have someone who is a graphic person create yours.
Consistency can boost your brand by never missing an episode, or by announcing (if you take a break) your planned absence.
People may want t-shirts, mugs and other "Swag" items, so keep this in mind when making your artwork.
The Apple company broke the rules in their advertisements (so have companies like All Spice)
Don't be afraid to think outside the box. Thin about how "a show about nothing" is one of the top televisions shows of all time.
Special Podcast Marketing Guide
Go to www.crowdspring.com/sop free guide promoting your show, and your design needs.
The Blue Yeti is quoted WAY TOO MUCH as a great podcast microphone. It is a condensor microphone, and if not used properly can make really bad sounding recordings. It can pick up what is right in front of it, what is behind it, or everything around it. You want to "Cardoid" setting for your best recording of a solo podcaster.
To avoid sounding like you’re in a tunnel you need to turn the gain down, and get close the the microphone. When you do this, you will have what most people call “popping p’s” when you say worse that start with P’s, B’s, H’s, etc as the from your mouth goes into the microphone. The solution is to purchase a pop filter. Due to it’s unique size you need a specialized pop filter. You can purchase the Blue Pop Filter for $59, or you can grab a perfectly good one for $22 from Auphonix . The other thing you need is a shock mount. The reason for this is ANY touching of the desk that the Yeti is sitting on will pick up the vibrations. So you can purchase the shock mount from Blue for $56, or this one from for Auphonix for $30. So the price of a Yeti goes from $89 to somewhere between to $$141 to 204. The shock mount is going to need a stand so I recommend either the Rode PSA1 ($99) or the Heil PL-2T ($130)
The Audio Technica us a dynamic microphone (which means it will pick up less noise than the yet)
Because its more of a “traditional” microphone you are a little more open to pop filters and shock mounts.
The ATR2100 works via USB and XLR ( can work with a mixer) so if you’re flying solo, or need to plug into a mixer you’re good to go.
So to get the same features you would need a Blue Yeti ($199), Pop Filter ($22), Shock Mount ($30), so would be out $251. Where is the ATR2100 is $77, the pop filter shock mount is $9, so you would be out around $86.
Grageband is a free software on the Macintosh platform that can be used to create a podcast. While great looking and equipped with some powerful tools, I feel its great for assembling podcasts, but not the best for editing out “Ums, and ya knows.”
"Glenn the Geek'd it"
Glenn "the Geek" Hebert runs horseradionetwork.com and is doing a great job getting advertisers on his show. He gets sponsors to help promote his show and other actions. An example Jim Collison got a sponsor to pay for a custom app and said, "I Glenn the Geek'd it." To hear Glenn talk about his techniques check out http://www.schoolofpodcasting.com/glenn1
Podcast Roundtable "Getting Your Show Out To Your Audience"
Nick Snapp of the The “Make it Snappy” Productivity Show has had his network of resources and friends grown since starting his podcast. He even got to Puerto Rico with a film documentary and film John Lee Dumas of eofire.com Check out Nick's Show at www.makeitsnappyshow.com
Alexacast - Get the most out of your Amazon Echo
Best Podcasting Gear - Find out the best podcasting gear
Start Podcasting Today
Today we talk with Michael Oneal. Michael has over 500 episodes of his Solopreneur Hour, and also a co-host/producer of the Hines Ward show. Michael talks about how standing out leads to better relationships which lead to better opportunities. He also talks about his new "Art of the Interview" course.
Your first four episodes edited for $15 each, and after that, it's only $40. Think of the time your will save, and think about how good you will sound. All the ums, and yaknows will be gone. All of your volumes will be even, and the equalization will be just right (not too much bass, not too thin) Check them out at www.emeraldcitypro.com/sop
3:06 Jim Collison does a podcast for his job. Also at his job he works with high school students in an intern program. The country needs more programmers. Gallup is making it happen. He got interviewed on the program (see the video at http://gallupgethip.com/info, but what caught the ears of the State of Nebraska Department of Labor? The Audio podcast.
So because of Jim’s Podcast, he got a meeting with the Department of Labor for the State of Nebraska.
See Jim’s podcast for Gallup at http://coaching.gallup.com
Jim also does his podcast which you can find at www.theavaergeguy.tv
9:51 Michael Oneal comes up with stuff that is awesome, and the beauty of his information is that it is stuff you can put into action immediately. Here is an example. If you are doing an interview with someone and you don't want them to use the "same old stories" in this interview. What do you do? Use those stories in your introduction, and they can't use them in their answers. They are forced to come up with NEW answers. BRILLIANT.
He has a new course called the Art of the Interview which you can find at www.artoftheinterview.co
Michael started out as a web designer who has lived all over the country and has had some great experiences. He is a professional drummer and has acquired skills in all sorts of areas.
He filled in on the David Wood Show, started his own show and within a year was making a six figure income. Today we want to know how he did it.
Michael stood out by giving Pat Flynn an iTunes gift card, and late taking him to lunch (after slowly building the relationship) then DIDN'T grill him about business (he zagged when everyone else zigged). This "non-grilling" talk then stood out from every conversation that Pat usually has at lunch. So Michael turned that into the Solopreneur Hour Show and how he has over 8 million downloads.
Michael produces/hosts a show with Hines Ward Show from the Pittsburgh Steelers. Today you hear how relationships got Michael in the door that had been closed.
Michael spent 90% of his bank account to buy flowers for John Lee Dumas, and it resulted in a great friendship that has lead to Michael partnering with John with different projects.
Michael turned down coaching because he didn't feel he was a coach. His audience showed him he was missing an opportunity.
He didn't launch with giant platforms. He got to know his audience by talking directly with his community and launched with a private Facebook group. This private Facebook Group has now evolved to Michael's Solo Lab.
28:02 Michael is launching a new show about Hi End Stereo Equipment because he likes talking about it. He's not thinking about sponsors. He's not thinking about downloads. He's thinking he enjoys super high-end audio equipment and wants to talk about it. Now think about that. THIS AUDIENCE (hi-end stereo equipment) HAS MONEY, AND they don't have a problem spending it. He didn't over think it. He didn't do months of research. He wants to talk about it, so he did. As he said on his Solorpreneur show, "I'll figure the rest out later."
Most shows are awful because they are started not on passion, but on the idea of monetization and making big bucks. So when life happens, and you run out of steam, your episodes suffer.
30:00 Michael trains people that "Patterns Become Products" and that is what inspired the Art of the Interview Course that Michael recently launched. People kept asking him for it (a pattern) so he turned it into a product;
Here again, Michael took steps to stand out. He made three separate courses in one.
He recorded the course in a video format
For the audio version, he didn't just strip the audio from the video. He recorded different audio to maximize the audio format.
He had some take transcripts of the audio, and then tweak it into a Kindle book.
He does a "directors cut" version of one of his toughest interviews. You get to hear Michael "Armchair Quarterback" the interview.
38:01 Michael shared the stories of gift cards and flowers, but Michael shares GREAT tips on making sure your guest will promote your show
People don't take the word "host" serious enough.
As many podcast listeners don't listen to the end of the show, don't wait to plug the guest at the end of the show (please note that is why I plugged Michael's courses at the beginning of the interview).
45:20 Dynamic ads allow you to populate our back catalog with advertisements. I play a clip from a show, and the transition from content to ad back to content is mind boggling.
Advertisecast.com has announced that they partnered with Podomatic. While this is interesting, what we need is not more podcasts. For those that want to monetize, we need MORE SPONSORS.
JKM Agency (Podcast Advertising)
Ryan K Parker from the Food Craftsmen
Alexa Cast (New Test Podcast From Dave Jackson about the Amazon Echo)
Use the coupon code backfriday now through the end of the month on one on one consulting
Purchase 60 minutes of consulting and get a free month at the School of Podcasting
Today we are going to get our gear on. All you gear heads are going to love this. We are going to talk about some of the best places to purchase gear, we are going to talk about mixers, and we are going to compare three microphones that are under $100
John Dennis is the co-organizer of the Thrive Make Money Matter conference, and the moderator of the Podcasters hangout Facebook group. He is also a podcaster with with smart time online, or he was until his podcast brought him so much business he had to stop podcasting to take care of his customers. AMAZING!
Isn't the quick answer, "Amazon, DUH"? Not always. Here are some places to check out.
When it comes to shopping for selection and price, it is hard to beat Amazon.com
Now for the record, I am an affiliate for Amazon. However, you will hear where this may not always be the best place to purchase your gear. If you want to shop via Amazon, please use our affiliate shop at www.schoolofpodcasting.com/shop The other advantage Amazon has is if you are an Amazon Prime member, you can get free two day shipping
Same Day Music
If you were going to purchase an Electrovoice RE320 Microphone you might be tempted to go to Amazon where the price is $279. Did you know that Same Day Musichas the Electrovoice RE320 microphone for $299 and they have non-new versions for $269 AND you don’t have to pay tax on your purchased unless you live in New Jersey.
BSW (www.bswusa.com ) is all about audio and broadcasting so they have some niche items that you may not find in some places. They also run specials and have bundles that you won’t find at some places. For example if you wanted to go totally pro and buy an Elecrovoice RE20 Mic, 309A Shockmount, BSW Broadcast Microphone cable & REPop Filter Package it would be $479. If you bought the equivalent at Amazon.
B & H Photo
Their prices are typically about the same as others (occasionally more expensive), but if you can’t find it in another place, chances are you find it at BNH. For example they have a package for the RE2o that has a cloud lifter.. The other thing you will find at BNH (and you will have this at BSW) is a knowledgeable staff. For example one package with the RE20 comes with a cloud lifter which boosts your signal (which is a pretty good idea). They have another package that has the RE20 and the DBX 286 preamp (a totally pro setup)
If you were using a microphone like the Heil Pro40, or a Sure SM7B, these need a lot of gain to work properly. One Solution is a piece of equipment called a "Fethead" so I went to the above mentioned place.
BNH – Yes $89
Same Day Music – No
Amazon – No (suggested a cloud lifter)
BSWUSA – No
So like I said, it helps to know where to shop based on what you are looking for.
If you and your co-host are in the same room, and you are playing music in your podcast the purpose of the mixer is to allow you to adjust (mix) the audio levels of you, your guest(s), and the music so the listener does not have to ride the volume knob and make constant adjustments.
When I say NEED here, I mean “Can’t do it without it.” You can always find a use for a mixer, but I’ll explain when you NEED one, and when you WANT one (there is a big difference). Keep in mind that the simpler you keep it, the less headaches. The more you add, the more things that can go wrong.
If you have multiple people in the same room. Everyone should have their own microphone, and that should go into a mixer.
If you are mixing in live music and sound effects.
If you are recording a solo podcast and you are going to add any music or sounds in later.
If you are doing a show with a co-host or guests who are remote. You could record this with an ATr2100 microphone and a portable recorder (and use Skype as the mixer)
Today I test the following microphones:
Overview: For the most part, if you look at the specs of these microphones they should sound very close. They all are dynamic (pick up less room noise), and you can plug them into a mixer, or directly into the computer using USB.
Out of the three the AT2005 looks the best. In regards to which one sounds better I rank them in the following order
Realize sound is subjective and some microphones sound good with one voice, and not so good with another. This is where a mixer can be handy (even if you're flying solo).
BOTTOM LINE: These are all fine choices, and you won't regret purchasing any of them. The big take away, is you don't need to spend $1600 to start a podcast.
Great content can save poor audio, but great gear will not save horrible content. Once you get your microphone, focus on the your audience and the content.
One Final Note: So many podcasters recommend the Blue Yeti. Is it a bad microphone? NO. Is it a good choice? NO WAY!. Why? It is a condensor microphone and condensor microphones pick up a ton of room noise (I know I have not one, but TWO in a drawer). It's always interesting when I hear someone recomend the Blule Yeti, it is often with the phrase, "I use that one when I started out." One other point, the [easyazon_link identifier="B002VA464S" locale="US" tag="sop2-20"]Blue Yeti USB Microphone - Silver[/easyazon_link] is $149. It would be great for gamers who don't want to wear a headset.
Mark from the Resourceful Designer had a comment stating I skipped a bunch of "E's" in last week's show, so here they are. Let it never be said that Dave Jackson is not up for some constructive feedback. You can find out more about Marc at http://marksmandesign.ca/
Episode zero is a podcast episode that is often a simple introduction episode used as a placeholder as you need one live podcast in iTunes.
Effects are things you can add to your audio such as reverb, echo, compression.
Equalization is a fancy word for adding bass, treble, etc that affects the tone of your audio.
Enunciation is talking in a way that everyone can clearly understand what you are saying. So instead of saying “I’m doin’ allrigh….” you would say I’m doing allright.”
Ecamm Call Recorder
Ecamm Call Recorder is software for the Mac platform that allows you to record skype conversations. Some people refer to the software with just the phrase “ecamm.”
Evernote is a free software that allows you to organize…. Well anything you want. You can have text,pdf, images, these all then sync to all of your devices. As you can share information with other people, this is a great tool for collaborating on show notes. You can learn how to use Evernote quickly in the Organizing Your Podast Course.
An email list is a software (typically a web based company such as MailChimp, Aweber, Convert Kit and many, many others) that enable you to put a form on your website. Your listeners can sign up to get updates via email. You then can go in and right one email that goes to all of your subscribers.
One thing I don't do enough of on this show is spotlight new podcast from members of the School of Podcasting. So this week I'm spotlighting the Derek Daniel Podcast. Find it at thederekdaniel.com real people doing real life.
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Lee Silverstein got a call on New years Eve to let him know he had cancer and needed Chemotherapy. Lee is the man that gave "The Messengers: A Podcast Documentary" film it's name. He is a messenger for his audience. He delivers stories that provide hope, information, and inspiration. Check him at out www.thecolorcancerpoddcast.com
Today's Show it brought to you buy Emerald City Productions
SPECIAL DEAL: Four episodes edited for $15/each. Then after that, it's only $40. They will edit out ums, etc. remove noise, adjust volumes, and make you sound fantastic. For more information go to http://www.emeraldcitypro.com/sop
Lee Silverstein Delivers Hope With His Podcast
Lee Silverstein started a podcast that he wish he had when he was told he had stage four colon cancer. Lee has been battling cancer since he was five years old, and he considers himself more than "A podcaster," but a messenger. He delivers hope, information, and inspiration. Today we hear:
Mentioned in this interview
Lee's Colon Cancer Podcast
Glenn the Geek from Horse Radio Network
Hear Glenn be interviewed on the Sop
Pofest in Orlando go to www.podfest.us
Episode zero is a podcast episode that is often a simple introduction episode used as a placeholder as you need one live podcast in iTunes.
In my opinion, I would do more than introduce yourself. We always want to deliver value in our podcast episodes, and right now your audience doesn't know you, and probably (to be honest) doesn't care who are what you are. They are asking, "What is in it for me?" Be sure to give them something that makes them wish there were more episodes.
I recently discovered another "Podcast About Podcasting," and was checking it out. I'm sure the host is a fine person that loves their family and wants to help their audience. Some people come into the space, and only repeat the favorite memes at the time and never go about checking if they are true. So I threw up in my mouth a bit when I heard them perpetuating the same old podcasting tips that are just wrong. This included
The Blue Yetis is a great microphone (it is if you are in a very, very, very, quiet room - which 99.9% of podcasters are not - so it's NOT a great microphone)
You only get 8 weeks to be in new and noteworthy (TV show podcasts go in and out of New and Noteworthy all the time)
You should launch with at least three episodes so when people subscribe you get three downloads (this is false. It does not happen automatically. Your listen would have to choose to download the back catalog)
My friend Ravi from Digital Access Pass as well as two podcasts (subscribeme.fm about membership websites, and Cut to the Chase )has a new book out called Confessions of a Wanna Be Podcast Star that goes over many of the myths that a puked out over and over.
In the book he covers these myths and much more. Now for the record, Ravi uses a Blu Yeti, but thankfully in his book explains how you need a really quiet room (which he has). I was quoted quite a bit in the book, as well as other podcast consultants. In some cases, Ravi did his own investigation and provided screenshots to show the results of his research. I read it over two nights and found it an easy read, will be pointing people to it in the future when I see they have been sucked into the bad advice train that comes through the Internet on a regular basis.
This was a great event for me. I met so many people who I had never met and were brand new to podcasting. The event was run very professional, and all the speakers were great in keeping to their time slots.
One of the coolest phrases to describe what we do as podcasters. We are digital influencers. Put that on your business card.
Keep your interactions from Social Media. So for me, I had some people say some very nice things about my presentation on twitter. Take a screen shot and put those on your website.
http://www.gratisography.com/ a cool site for Royalty Free images which I have added to podcastingresources.com. This site has Free high-resolution pictures you can use on your personal and commercial projects. All pictures were photographed by Ryan McGuire and free of copyright restrictions.
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The latest version of Hindenburg Journalist Software (slowly becoming one of my favorites for people who "Aren't too technical"). They have a new noise reduction feature that is super easy to use, and actually not bad.
If you live in the US, and maybe outside you are familiar with a certain Colonel Sanders who started Kentucky Fried Chicken. You also notice that over the years they have introduced grilled chicken and changed their name to KFC. This name change provides less emphasis on the word FRIED which in the world that is becoming somewhat more educated on better food choices might serve their sales better.
Today I'm going to share what KFC stands for based on a book I'm listening to How to Make People Like You in 90 Seconds or Less by Nicholas Boothman. You can get the audiobook for free by going to www.schoolofpodcasting.com/audibletrial (If you want to be an affiliate for audible, go to www.schoolofpodcasting.com/audible )
The part is Know what you want out of podcasting. I've said before that you need to know WHY you're getting into podcasting. If you don't, you'll never make it through the how. Are you looking to be seen as an expert? Then maybe you should do some Q & A. Are you looking to get people to know and like you, then maybe it's time to ditch the interview format and talk directly to your audience. If you're trying to get a message out, then come up with a hashtag so you can track your progress. The other thing this does is it helps you know if you're being successful or not, or if you're even on track.
The F in this instance stands for find what you are getting. When I get feedback from people, they seem to like my style. They say I seem laid back, and I break things down into easy bite size chunks. They appreciate the fact that I occasionally try to get your to laugh. In the past, I've told you about surveymonkey.com and polldaddy.com and how I've used those services for surveys. My favorite tool for this now is Google Sheets (sheets.google.com). You can easily take this spreadsheet tool, and with a few mouse clicks turn it into a survey for your audience.
Unlike the previous tools I mentioned, it is free, and there are unlimited questions and unlimited responses.
But what if the feedback you're getting isn't what you were expecting. What if things are going in the wrong direction.
You've heard me quote Ryan K Parker of Foodcrafstmen.com for years. I quote it because it's true. No one will punch you in the face if you change your podcast. In fact, look at any long running series on TV, and you will see how things evolved. Many times that was because what they found out was that their ratings were going the wrong way.
Not it takes courage to be able to have people leave your feedback. If you go back to the beginning, when you KNOW what you want out of podcasting, you will be willing to tweak it to get what you want, as you give your audience what they want.
Launching my New Godaddy Reseller Account
Recently we've been talking a fair amount of about sponsorship, so I want to restate something. YOU DO NOT HAVE TO MAKE MONEY WITH YOUR PODCAST. If you are looking to have some income one of the things you might consider is instead of trying to get a big giant paycheck, get a lot of small checks.
Earlier this year I added some features to the School of Podcasting and raised the prices quite a bit. It turned out those features weren't exactly what people were looking for. So, I tweaked some things, and adjusted the pricing. I also looked at the financials of the SOP. Part of the expenses for the School of Podcasting is my ongoing addiction to buying domain names. Yes they are only $9.99 a year at www.coolerwebsites.com (more on that in a second), but when you have over 100 domains, that adds up. My solution was to eliminate the middle man. I became a reseller for Godaddy. So if you need web hosting, domains, SSL certificates, or any other web related services, you can go to www.coolerwebsites.com and support me, and have the power of Godadddy.
It wasn't just the domains that got me to put my eggs in the godaddy basket. I helped a friend setup a website using Bluehost. Now for the record I have a few websites on Bluehost. This is because I always try to use what I recommend. He hit a bit of a snag, so I told him how they had good service. He got on the phone, and I got on the live chat. As a person who works in support, I may be a bit more critical, but it was not fast at all. He finally got someone on the phone who was sticking with their script. We got our problem solved, but it took the better part of 90 minutes.
I've been promoting Host Gator for years. I've used them for over 15 years. I've always thought their support was better than Bluehost, and still do. Over the last year, what use to take 3-5 minutes to get a live chat person to answer a question was turning into 5-20 minutes, and then I often felt like they were holding 5 different chats at the same time. Not horrible, but not great.
When I tried out Godaddy, I was floored by their support. Over the years they called me to show me how I could save money with their company. No really catch when they called. They just saw my current situation and wanted to let me know if I did things a certain way I could save a few hundred dollars a year. When I get on their chat, I usually have someone within a few minutes and I get my questions answered. So I have a website I'm hosting on them, I didn't have any problems, so I became a reseller. I'm sure they are not perfect, no host is, but their support won me over.
Currently if you want to order web hosting specifically designed to be lighting quick with Wordpress, I have a special going where you get
For $11.99 for more information go to www.schoolofpodcasting.com/hosting
When this show first aired I stated that this show was well produced, but in the end the content was stupid.
That's why the show got cancelled. See my original review.
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Today I share my story on how I secured a sponsor for my show. I'm doing this as an experiment as I prepare to update my book More Podcast Money Next year. I also share the behind the scenes of what it was like to take on a sponsor. There are some things that I have to tackle mentally.
1:15 Emerald City is running a special go to www.emeraldcitypro.com/sop and tell them you are from the School of Podcasting and have your first four podcasts done for $15 an episode.
2:50 I'm working on the last episode of the year where we all share what our favorite podcast is (you can only pick one, and no, it can't be yours). Then be sure to tells us a little about it, and WHY you like it. Also, be sure to tell us a little bit about your show and where we can find it. So its free promotion for your show, and later I get these transcribed and turn them into a book. The deadline is October 31. Go to www.schoolofpodcasting.com/favorite16
4:30 Today I share my story on how I secured a sponsor for my show. I'm doing this as an experiment as I prepare to update my book More Podcast Money Next year. I also share the behind the scenes of what it was like to take on a sponsor. There are some things that I have to tackle mentally.
Getting A Sponsor For Your Show
Today I talk with Jessica Kupferman who has been selling advertising for a very long time (back in the day on banner advertising) and has been podcasting since 2013. I know her best for her Shepodcasts.com show which she does with Elsie Escobar (it's a fascinating take on podcasting from a Women's point of view).
Jessica just launched jkmagency.com an add agency that helps sponsors find podcasters, and podcasters find sponsors. Here are some of the insights from today's discussion
You need to know how many downloads you get per month
If you don't have a ton of downloads, but you have an active community, that may enable you to secure a sponsor
You don't need a media kit if you don't have one. Jessica can create one for you.
If you're pricing per episode, you might as well flush your money down the toilet.
The smallest contract/campaign she sells is three months. She will go two months if there are no other options.
Podcasters should be open to having the sponsor on the show to help create content.
In regards to platforms, sponsors are looking at Twitter and Instagram followers.
You just need to create a report once a month
Never lie about your stats. Not only does it make you look bad, but it also makes podcasting, in general, look bad.
How do you figure out what to charge for your podcast?
The current standards for CPM is $15-$100 which is why it doesn't work for most podcasters and is the worst way to sell your show
Can unique genres get a sponsor? (i.e. Science Fiction movie reviews)
To be considered for adds go to jkmagency.com/considerme
She also is a co-host for She Podcasts
34:00 When you take on an advertiser, you have a couple of things to consider.
You need to make sure your sponsor fits your audience and is something you can talk about honestly. When you promote something that you don't believe in, that is (in my opinion) the definition of selling out.
Make sure you are aware what you will be delivering, and then deliver it.
Remember who your TRUE audience is. Having multiple audiences can be a struggle. My audience is you. You've been with me for almost 12 years. If I pay too much attention to promoting the sponsor, I lose the true audience (again, you). If I don't pay enough attention to the sponsor, I lose the sponsor. The problem is I'm being paid for a 15-second spot. I recorded the spot four times last night, and the first one went over two minutes long. I figured out what I needed to say, and figured out how to see it as quickly as possible. This first ad was a bit longer as I needed to introduce you to the sponsor. I've always liked he way Gimlet media does their advertisements, and I plan on borrowing as much as I can. If you are a regular listener, you know I like to think outside the box. Just know, this can mess with your brain. Remember you worked hard to get an audience, and advertisers will come and go. I have never heard one, but I've heard stories about Leo Laporte going on for what seems days when he does a spot for Audible. If you don't pay attention to your listeners, then there will be nobody to hear your advertisements.
What if you have a Patreon account? Well if you are delivering extra value to your patrons, then this shouldn't be a problem. They are getting what they pay for. Also, Patrons are people who want to support you. When they hear, you are benefiting from an advertiser they may be all for it. Just don't be surprised if someone stops being a patron because "You don't need us."
Speaking of that, realize that someone will not like the fact that you have advertisements. There is nothing you can do about that. Focus on the one who stays.
38:18 I appeared on the Rock Your Retirement show talking about Alzheimer's disease
I appear on the new Cut to the Chase from the friend Ravi from Digital Access Pass. This is business advice with not fluff (hence cut to the chase ) so it is some of my best podcast advice in one quick blast.
While I have appeared on Podcast Junkies, I wanted to point you to the episode with Jonathan Oakes of Triva Warfare (who I've been on his show). It was just a great show where you hear Jonathon talk about how he shaped his show over time, and ever has a cool because of my podcast story. Check it out
Blubrry is a media hosting company (use the coupon code sopfree to get a free month). They are also the people who make the PowerPress plugin. The PowerPress plugin will work with any media host (although it does full integration with blubrry) such as Podbean, Libsyn, Soundcloud. We will talk about PowerPress later when we get to the P's, so for now Blubrry is a media hosting company.
A compressor is an effect you can add to your audio. In its simplest form, it makes louder things softer, and softer things louder to ensure a level audio output. These can be applied in software, or they can be physical pieces of hardware such a DBX 286
CPM is a pricing model used by the Radio industry. With CPM you get paid a certain amount for 1000 listeners. So if you have a CPM rate of $6, and you have 20,000 listeners you would pay the radio station 6 X 20 = $120. CPM rates in Podcasting typically start at $20 and go up. Some reporting as high as $60 or more. For most podcasters (without thousands of downloads) CPM is not a viable model to making money with your podcast
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I've spoken about Corey Fineran before and how his Chicago Cubs podcast Ivy Envy helped get a rule changed in Major League Baseball. Corey's boss saw the impact podcasting creates and talked Corey into starting a podcast for his job.
Corey's podcast helps high school students with special needs transition into the workplace. It went over well. It lead to him starting Next Up (His own business) Here are some key points:
They tried it to see if it would work.
They got feedback from their audience, and listened to it, and acted on it.
They updated their equipment after they proved the concept.
Corey's goal is to help as many students as possible. His niche (students with special needs) is often overlooked, or has no budget. So he created the content that was needed. One night it was speaking with his brother in law (who is well versed in running a business) and they realized that he could reach more students and have a larger impact if he did this on his own, and start his own company. So Corey:
Used his brother as a resource to launch the business
Converted his current employer into his first customer
Used his mother (an accountant) to help with taxes
Growing His Business
Corey found that educators are not used to being "pitched." The tried and true strategies of mass emails, cold calling, etc were not going to work. So he did what any good podcaster would do:
He went to where his audience was.
He started attending events where he could talk face to face about his products and services.
Common Podcast Lessons and Truths Translate to Business
Listen to your audience and be open to suggestions
When you have a great podcast people will spread the word about your show
When you can, the best way to get feedback from your audience is face to face. It is also the best way to start building those relationships.
While your audience can become your brand advocates, so can your family (so make sure they know what you are up to).
Us the coupon code earlybird at www.podfest.us
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Audio Technica 2100 (Dave's Preferred Microphone)
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Today we have some lessons from fast food that apply to podcasting, and I talk about zagging when everyone is zigging,
1:58 My cat is pretty popular on this show as he chimes in all the time. When I went to Pittsburgh last week apparently he got a record deal. He's releasing "Bernie sings the hits"
One of the most frustrating parts of being a consultant is seeing someone who has the right stuff to create a podcast, but they are more skilled at finding reasons not to press record than actually pressing record. Today I have two points I want to make
Someone will come to me and say, “I want to do a podcast about ______” but someone is already doing a show like that. The first thing I say is to go to iTunes and see when their last episode was published. Many times the person has already hung up their microphone.
But what if they haven’t?
Let’s look at McDonald’s. Here are some interesting facts (well facts according to Wikipedia). McDonald’s was not the first hamburger chain. A&W was first in 1919 followed by White Castle in 1921. McDonald’s didn’t come about until 1940.
McDonald’s started as a barbecue joint. They found that hamburgers were more profitable. So they started in one direction, and then followed what their audience wanted. I always say your podcast is a recipe not a statue. You can change it any time you want.
White Castle developed the supply chain and automation to have a nationwide food chain way before McDonald’s did. But when McDonald’s did, they didn’t recreate the wheel. They looked at what others were doing, and borrowed the best, and tweaked the rest.
Now when burger king came along in 1953 did they say, “I would open a restaurant but someone else is doing “Assembly line” hamburgers? No. They didn’t recreate the wheel, and they tweaked it (adding flame broiling and “have it your way” at Burger King).
What is the one thing that is common here? Well in the US apparently we can’t get enough of hamburgers. If you throw some meat on a bun and squirt some ketchup on it, we will eat it. In America I think if you put enough ketchup on anything we will eat it.
They saw their competition and looked at ways to innovate. Breakfast was introduced. Bigger hamburgers like the Big Mac were introduced in 1967. Later the innovation of the drive through window.
So if someone is doing a show like yours, WHO CARES! If you think it will be fun, if you think people will enjoy it, DO IT. The WORST thing you can do for yourself in podcasting is COMPARE YOURSELF TO OTHERS.
Podcasting is like golf, while there is competition, you are really only competing against yourself.
Now to my second point, and this builds on innovation. Todd Cochrane recently launched a new Podcast Legends show and it is interviewing podcast pioneers (people from 2004 - sorry Chris Hardwick is not a Pioneer) and one of the things I forgot about (I started in 2005) was the WHACKY shows that just made you go WHOA!?!
Yeast Radio was by Madge Weinstein and was one of the most subscribed to podcast in 2005. Madge would say outrageous things about the government, about her hygiene (she was often bloated), and in general said things often people only think. She was an angry, jewish, fat, Lesbian. There was one other small twist.
Madge was a dude (Richard Bluestein ).
One other thing, if you could handle the language, Madge was pretty darn funny. Madge was the queen of tuning in because you didn’t know what to expect.
The really cool thing was there was NO WAY that this would EVER be on radio or TV. It’s kind of what made podcasting special, unique, and intimate. Madge is still going strong at yeastradio.com
One person did a show called the daily download where he recorded his thoughts while using the bathroom...
Dave Slusher from the Evil Genius Chronicles mentioned how one podcaster had a show called Podcat where he would play clips of other shows intermingled with clips of his cat.
Why did people do this?
Because THEY COULD. There was no radio, no FCC, no program directors, and it was YOURS. If people didn’t like it, WHO CARES. Podcasting was much more of an art form. People grabbed their stick microphone and press record, because they had something to say, and they could be creative.
I think we’ve gone too far from those days. Now we over-think podcasting as if our lives depended on it. We are all preparing as if this is going to be a full time job some day because it might be. That is true.
Maybe We Should Zag?
I was listening to the Start Up Podcast where they have a team of 18 people per podcast (roughly), and when they launch a show it sounds painful. It sounds like there so up tight about it. I guess they should be as they are doing this as a business. But let's look at women singers. Back in the day Madonna stood out for singing in her underwear. No EVERYBODY sings in their underwear. So now there is someone sings with a bit more passion, keeps her clothes on, and has oodles of talent that lead to her selling 31 million records (Adele). She stands out because she's not doing what everybody else is doing. Maybe, just maybe it's time to stop doing a "This week in," or "On Fire", or "Three guys one brain" shows. Maybe, just maybe we should all spend that extra time figuring out if there is something we can do that might make us stand out (realizing that there is no way to do something 100% original)
Fun Fact: According to a CNBC story 60% of restaurants fail in their first year. This is a company that is serving FOOD. That is something every single person on the planet NEEDS (not wants).
Now we have podcasting that only roughly 30% of the planet even knows we exist, and people think they are going to make six figures talking about their love of Barbarella and other fun movies. I hate to be skeptical, but that might be a tough road. This is what is bothering me.
Just because you can’t make a living with your podcast shouldn’t stop you from starting it. If you would have fun with it, then start it and have fun.
When you look at the people making big bucks in podcasting, and you stress our about it you take the fun out of, well, FUN.
That my friends is a crime
22:52 It's that time where I ask you to answer a very hard question. What is your favorite podcast? You can only pick ONE (no ties). Then (more importantly) WHY IS IT YOUR FAVORITE? You can CLICK HERE, and let me know (and be included in the last episode of the year, and in the 2016 version of the book).
Bit Depth, Sample Rate, Export or Encoding Rate
I want to use the analogy of a camera here. Let's say you are taking pictures at a Nascar Race, and there is a wreck. One person has a camera that takes 10 pictures per second, and the other person takes 5 pictures per second. Who has the better representation of the wreck? The sample rate is how many times your recording device (computer or portable recorder) "takes a picture" of your voice. The standard is 44.1 which means it takes a picture 44,000 times per second. Can you go higher? Sure, but there is a minor problem. Most everything is created at 44.1, and when you mix with other sample rates, those will need to be re-sampled. Not the end of the world, but in the end remember most people are going to listen to this in their car or ear buds. The details you gain are not really worth the hassle (in my opinion).
So what is Bit Depth? If we stick with the analogy of the camera, the Sample Rate is how many times per second the recording device "takes a picture" of your voice, the Bit Depth is the megapixels on the camera. Most people record in 16 bit. Can you record in 24? Sure. Is it needed? Not in my opinion, but if you ask engineers who do music they will disagree. In photography bit rate it is how many colors are used to make up a picture, so more bits would be a better reproduction of your audio (but again, we are getting into overkill).
You want to record in a "lossless" format. Lossless means the sound you record is what you hear back. It does not lose any quality. That's the good news. The bad news is these files are HUGE. So when you record you want to record in WAV on a PC or AAC on a Mac. This keeps the best quality. But you don't want to force your audience to use these big giant files that destroy data plans. So we encode them as MP3 files which are much smaller and still sound good.
So I want to use the analogy of painting a house now to explain encoding. The sample rate is how much pain it on your brush. The encoding rate is how fast you move the brush across the house. If you go too fast no paint gets on the house. If you go to slow, you get too much paint, and it may run. There are three formats that are used frequently.
128 Kbps Stereo. This is sometimes referred to as "CD" quality. That is debatable, but it is the highest acceptable rate (IMHO). Meaning anything above this is too much, and you are just wasting storage space, bandwidth, and the difference in audio is almost unnoticeable. (So anything above 128 is too much paint on the brush)
64 Kbps mono. This file is half the size of the 128 kbps but has no stereo separation (which if your show is mainly talk, is not a big deal).
96 kbps mono. This is used for people who feel the extra bits make the files sound better.
You could also say that 64 mono / 128 stereo "Cover with one coat" of paint. Anything below 64 (32 kbps ) you don't have enough paint on the brush (and you get hiss, and bad audio).
Ham Radio 360 had a listener download his back catalog and listened to him for two weeks.
Glenn Hebert from Horse Radio Network
Podcaster's Roundtable -Listeners to Subscribers
Book at session at www.schoolofpodcasting.com/schedule
Today we in this episode:
We have a great because of my podcast story that has someone getting paid to do something they would do for free
We tackle some of the podcast jargon starting with the A's
We revisit the File For Download debate in a podcast smack down!
A tale of sleazy guests
And we remind you that you never know who is listening.
Podcast leads to relationships, and those relationships lead to opportunities. Those opportunities can lead to more relationships (you get the idea). Lucas ended up getting paid to do something that he loves - because of his podcast. Check out Lucas’s show at triangletactical.com
8: 53 If someone invites you to go golfing. The host shows up with their golf club, and another friend shows up with a pool stick, and you show up with a hockey stick. Sure you can attempt to golf with a hockey stick and a pool stick, but compared to the other people who are using the proper equipment it is going to be obvious that you are not using the right equipment. This doesn't mean you need to spend $1600 on equipment. You can start with an Audio Technica 2100 with a pop filter and mic stand for $93 (full disclosure bestpodcastinggear.com is my amazon affiliate site).
I did an hour session for International Podcast Day and to make a long story short, I brought along a microphone (as I was on the road) and then locked it in an office. I HAD to use my built in microphone. I was embarrassed. While I think most of my presentation was OK, I would be the first to admit that this was not my best presentation. I had notes in front of my, but in my head, I just kept hearing a voice in my head shouting that I sounded like a hack using a built-in microphone. Had I had access to the Audio Technica 2100 with a pop filter, I would've been relaxed and more focused.
14:20 Try not to use the word "only" when talking about your audience. I "only have" 20 downloads.
Sting explained on the Tonight Show how he had three people in the audience of a "the Police" show. He interacted with them and made it very intimate. It turns out two of them were DJs who started playing their music.
Cal Nelson of Ham Radio 360 had Adam Curry (one of the people who helped invent podcasting) listens to his show.
24: 15 A few episodes ago Mike Dell (a friend of mine who I've known for years) stated my advice about when and when not to use "File for Download" on the Libysn platform was "bad advice." Mike is a great guy, and we are going to have to agree to disagree on this. The fact that I work for Libsyn as a support person and he works in support for blubrry.com is probably not a coincidence.
Two years ago (roughly) I had severe problems with my Wordpress install. One of the things I did was move my RSS feed (which was getting pounded at the time). Luckily at the time I had been publishing my episodes on Libsyn (and copying and pasting the link) into Powepress. Now because I set these episodes up using the "Add New Episodes" in Libsyn, when I switched my feed from PowerPress to Libsyn, my Libsyn feed looked just like my PowerPress feed.
Last week I talked about how using File For Download option in PowerPress is not a great idea. People Like Pat Flynn and Cliff Ravenscraft have recommended that strategy. That makes sense for them as they have multiple podcasts and they are using ONE libsyn account and using their Powerpress. But they are missing out on some automation that would not hurt their WordPress install.
So here is my point, if you go to Libsyn and create an episode as an episode (not a file for download) you are not hurting your podcast at all. Some might argue that you are creating a second feed and that could be confusing. To this I say, for 11 years I've been having to hand hold people to subscribe to ONE feed, let alone two. Some might say that this might damage my SEO. To this I say, I've been using the Internet almost since it was invented, and I have NEVER pulled up an RSS feed in a search result. Google Chrome doesn't display RSS feeds in a way that makes then readable, so why would Google pull up something you can't read?
A file for download is meant for people who want to restrict access to a file. A classic example is someone who has a podcast, and they also have a membership site. They only want members to have access to this file. In this case, they can upload the files as a "File for download only" and only the people who have the direct link can access that file.
So when you upload a file in Libsyn, you CAN use the Add New Episode option and have it do zero harm to your Wordpress feed. You can copy the direct link into PowerPress. Much a like driving around with a spare tire doesn't harm your car, having a second feed available doesn't hurt your Wordpress install (you'll only use it if you need it). PLUS you can also have that episode go to Twitter, Facebook, LikedIn, YouTube, iHeart Radio, Spotify, Tumblr, and more. When you make a file for download, you now have to promote to those sites using another tool. So you are missing out on a TON of automation.
To those who think, "Who would watch an audio file on YouTube?" according to Tory Heinritz of the Black List Exposed podcast people who are deaf. Because YouTube attempts to transcribe the audio in the video, deaf people can now read your podcast (with some noticeable imperfections).
Get a free month of hosting at Libsyn.com or Blubrry.com using the coupon code sopfree
36: 46 Today we will tackle the terminology beginning with A
Audio Interface (XLR to USB/FireWire)
You will hear phrases like XLR and quarter inch, 3.5 MM USB, and Firewire. So let's cut off the fat. Firewire was a connector used on old Macintosh computers and no longer is used on new equipment. XLR and Quarter inch are typically ways to plug things into a mixer. An XLR has three holes in it to line up the plug. A quarter inch is a thick plug about the size of your pinky finger. A 3.5 MM connector is better known as a headphone jack. If you are looking to purchase a mixer you want an XLR input jack for every person. USB is another way of connecting things primarily with computers. To use these in a sentence, the Sure SM58 microphone plugs into your mixer via an XLR jack. You can connect the Audio Technica ATR2100 microphone using its XLR jack or via its USB jack. If you think of extension cords, some have two prongs and others have a third prong.
Audacity is a free software that runs on Mac or PC that is used by many podcasters to create podcasts. It has many, many options. Most of them you will never use.
Audition is a software from Adobe that runs on a Mac or PC that you rent to use each month. It has some features that make it easier to use than Audacity, and it is considered by some to be "More Professional" but that is up for debate as both are very powerful. Audition has many, many options. Most of them you will never use.
Auphonic is free software (for PC or Mac) with premium options that you can run your audio through, and it will remove noise and adjust audio levels. Auphonic is great for interviews where one person is louder than the other, or you recorded yourself, and you were too quiet. Find it at www.auphonic.com
The Levelator software is free (for PC or Mac) that adjusts the volume of your file to be equal. So if you have two people and one is quieter, it will boost the quiet person to match the volume of the other person. You can find it at http://www.conversationsnetwork.org/levelator
44:27 Jon Buscall shared a story on episode 48 titled "Integrity" of his Online Marketing and Communications podcast about a guest who kind of used a special link to overly promote themselves on Jon's website. It was so intrusive that Jon eventually pulled his episode. It's a very fascinating story. Maybe in the future we will have to spell out the common sense details to guests who come on our show and explain how they are allowed to link to our websites.
You can also purchase a yearly subscription (and it's like getting two months free)
Platform by Michael Hyatt
Podcast Legends by Todd Cochran
Podcast Junkies Podcast
I got an email from a friend of mine who has kind of "had it" with podcasting.
He said, " I have recently done some calculations and have come to the conclusion that the hours spent podcasting would be better spent doing other things, like narrating audio books and maybe even some work around the house. I am doing a weekly video show via Skype, being streamed live on YouTube. I use Wirecast to make it look professional, and I have been releasing the audio as a podcast. I stopped the podcast side this week.
I will appear at the following events
CD Podfest Novmber 5-6 Washing DC http://www.dcpodfest.com/
Pofest in Tampa Florida February 2017 See www.podfest.us
Northeast Ohio Podcaster's Meeting see www.neohiopodcasters.com
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