Mon, 24 August 2015
As a podcast consultant I should be telling everyone to start a podcast. I do. I believe there is a lot to be learned from starting a podcast. You learn to:
We Predicated Disgruntled Podcasters in December 2013
There was a time when it seemed every podcast had the term "on fire" tacked on at the end. In December of 2012 myself, Daniel J Lewis, Ray Ortega, Steve Stewart, and John Lee Dumas had a roundtable to discuss what Steve coined "The John Lee Dumas effect." People were starting a podcast, following a formula, and expecting the same six figure result as John. Part of that roundtbale was to point out the hard work, dedication, and insane work ethics that John has (and they being John Lee Dumas comes very naturally to him). John has always been super transparent about his life, his business, and his workflow, and how long his runway was when he jump into the unknown waters of podcasting (that's why I like the guy). John is an original. Here is the income from the eofire.com website
Here Comes the Next Wave of "Podcasting is Dead."
Comedian Brock Wilbur made a post and said, "“Podcasts are pointless. Anyone who tells you otherwise is the literal devil. No one is going to get rich or famous or gain any level of following from this medium ever again, because it is hilariously dead. Your idea to share caustic observations about an ongoing TV show? Pointless. Your idea to interview interesting people? Laughably misguided. Your idea to discuss each individual episode of a decade-old CW show? Well… shockingly successful.”
I went and listened to his podcast.
Brock has around 125 downloads per episode (13,767 downloads divided by 110 episodes). If you were a teacher, that would be 5 classrooms of 20.
I’m three minutes into it, and I am now finally getting into the content. You played a song with no teaser. You are hoping that people sit through some song hoping that they make it to the content. As a first time listener, I have no idea who you are, or your guests.
Your audio is right on the edge of distracting. I get it. One microphone with four people, you’re going to get room noise. It's YOUR show. You can record it any way you want.
At 5 minutes you finally introduce your guests. Nobody waits for 5 minutes for someone to get to the point. You then had one of your guests introduce themselves. The average attention span is around 8 seconds now (or something ridiculous like that).
In my opinion 97% of the time improv blows.
Brock typed a whopping 32 words that is not a huge target for Google to find. The Yoast SEO plugin recommends 300 words per post. It's YOUR show, do what you want.
Nothing screams “great content” like four people talking over each other. Who am I to judge, it works for THE VIEW.
In the article you say, “two years ago we started setting aside Thursday nights to have fun people get drunk around microphones in my living room.” It sounds like you’ve achieved your goal.
The one thing that really confused me, is Brock has a great looking website, but instead of adding the podcast to YOUR WEBSITE, you send people to a bad Podbean site that looks like a throw back to bad MySpace page.
A Farewell To Podcasting
I'm not saying I'm ceasing my podcasting endeavors because I don't get any feedback, but its part of it.
I've realized that it's not interesting. I don't really bring anything of value to the listener. All I do is rant about the things that are happening in the world. I have nothing of value to provide because that is already being done by more higher profile and more successful people than myself.
Podcast consultants make money on selling courses on how to do what they are doing. It's almost like a weird pyramid scheme (but it's not).
It's absolutely not fun.
I Needed to Speak to Him in Person
Donovan was SUPER HONEST and admits that he never really defined his target audience, he had an idea - but it was super precise. He also knows maybe he didn't promote his podcast as much as he should have. In listening to Donovan you can tell he tried everything he did to make his show fly.
While its obvious that Donovan loves podcasting. He especially loves creating lives shows, but to get HUGE sponsors you need huge numbers and Donovan (and about 90% of most podcasters) didn't have that. (To hear about making money outside of the CPM model of podcasting, check out my interview with Glen the Geek)
No Apology Needed
Donovan also explained how he has some legal battles going on in his life, and he has some expensive health issues. In other words, his life's priorities have shifted.
If You Like it - Do it
At one point Donovan admits he loves podcasting. My advice is then do it. If it makes you happy, then do it. Do it for the art and creativity. Do it for the people who listen (Donovan said he got more feedback on his "Farewell" episode than he did on any other episode), but don't do it for the approval of others. Do your best to make a show that impacts your audience (makes them laugh, cry, think, groan, educates, inspires).
Your Life Changes - And So May Your Podcast
My first podcast was started 10 years ago when I was playing in bands. I loved music marketing. I loved playing music live. I'm not in the place anymore in my life, and consequently, I rarely do that podcast. It's a hobby in that case, and I do it because I can. I still have a smaller group that patiently waits for the next episode.
It Takes a Lot of Work, and a lot of Time
I've have mentioned in the past how the TV Seinfeld didn't take off the first season and was almost cancelled. There are plenty of shows that get popular because of this thing called timing.
There was a TV show in 1999 called Action on Fox. It got rave reviews. It stared Actor/Comedian (now podcaster) Jay Mohr. You probably never heard of the show. I bet you have heard of Chicago Hope, Charmed, or Who Wants to Be a Millionaire. Those are the shows Action was up against. It lasted one season.
Tips to Revive Your Dead Podcast
Lastly, if you are just sick and tired of the podcast, announce your final show, and let go. Seinfeld, M*A*S*H, Cheers, etc all came to an end.
Mentioned in This Episode
Ready to Start Podcasting in the Right Direction?
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Mon, 17 August 2015
Today I share a story about getting outside of yor comfort zone, and we talk with the Real Brian about how his podcast has lead to him getting paid to host two more.
Today I share a story about getting outside of your comfort zone, and we talk with the Real Brian about how his podcast has lead to him getting paid to host two more.
Donnie Pushed Publish On His Podcast.
I got this email in my inbox: Hello Sir, I am writing this to simply introduce myself and say a big Thank You! Not long ago I was inspired to begin a daunting task of creating a podcast. I have listened to numerous ones over a varied topic span ever since the beginnings of the podcast. So I decided to bite the bullet and give this a go. With thoughts of what fun this could be and eager to learn some new skills I ventured forth into the "glamorous" world of podcasting. Your show has been a go-to for every topic I can imagine. I glean over past episodes for the struggles I am currently facing and words of encouragement along the way. Simply put, it has been indispensable in this process. With that said, I do need to mention that I already belong to JLD's Podcaster's Paradise and the information there has been helpful also, albeit a little pie in the sky- esque. I am a loyal listener now of your show along with the Podcasters Studio and Roundtable. This week I listened to the Glen the Geek almost everyday on the long drives between day job customers. All I can say is WOW. That episode really hit home. The show I have created focuses on the Craft Beer community. I am based out of Knoxville, TN so my main goal was to break into the local scene. I am around 5 episodes deep in the editing process and have just released my first show to my website and submitted to ITunes this week. I have broken the procrastination mold of not releasing due to trying to 'make it perfect'. I realize we all have to start somewhere and I have finally made that big step. Now to grow and promote, along with get much better every time I am behind the mic. -Donnie InebriatedWisdom.com
Donnie, Awesome. You have done what so many people have failed to do, you hit publish. No matter what people say from this point forward, you put it out there, for better or for worse, you hit publish. I'm so glad I inspired you because this email may have just inspired me for my next episode. Do you mind if I read you e-mail on the show? Some steps you can take are to go find your beer peeps. See if there are local brewers (guessing here, not my niche), etc. Be sure to make friends before you start pimping your show (or they won't care). Congrats, and do everyone a favor and put a link to your in your signature. Dave
Keeping My Integrity at Podcamp Pittsburgh.
So I attended a session on basic audio editing. I could see that the audience at this event were brand new to Podcasting. At the end of day one, I asked if there were any open slots (as they just filled one) and they stated they didn't At dinner that night with Krystal, Nick, and Kim, they said I should do a session. It turns out at Podcamps, anyone can speak anywhere. I resisted. As the former director of podcasting for the new media expo, I know what goes into planning and running a show. I just pictured some guy coming up and saying I'm speaking tomorrow at 11 and my brain exploding. Chris Brogan (one the creators of PodCamps) and I asked him if adding sessions was allowed, and sure enough it was. In fact, it was encouraged. But still I resisted. There I was standing on the edge of my comfort zone. I mean that seems like such an ego move. "Hey, I'm here and I'm going to speak!." This is the wrong attitude. It's valid, based on my experience, but I needed to be open for new information. I had just seen with my own eyes how this group desperately needed a podcasting 101 type of talk. Nick continued to nudge, and I thought of my email to Donnie. This meant believing in myself (I've been doing this 10 years, and as a computer instructor I have to be light on my feet and go with the flow on a regular basis), and of course... Nobody was going to punch me in the face. (thank you Ryan K Parker of foodcraftsmen.com ) So I did it I had a group of 7ish, and Krstal from Libsyn parascoped it to another 50ish. I had 9 words on a piece of paper and just used my knowledge. Was I nervous? Sure. I did zero rehearsal. At the end of day two I was thanked by the founders for doing that session.
The Real Brian - Podcasting Has Put Me Where I Am
Brian is the host of Profitcast and he was doing some research
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Mon, 10 August 2015
Glenn the geek has been podcasting since 2008. He does it full time. He grew his audience by reaching out to leaders in his field and partnering with them. He has a background in sales, and found the right sponsors for his shows. He embraces his audience, and knows that if you want people to listen you have to be entertaining. You might be thinking that if he is making a living from his podcast he must've had some huge podcast launching and rocked the top of the iTunes charts, and lived in New and Noteworthy. While that may be true, Glenn wouldn't know. You see, Glenn focuses on his audience. He focuses on making great content that entertains and educates. It wasn't until recently that he even knew to ask for reviews. He did it the old fashioned way. He earned their trust, and never lets his audience down. Consequently, they don't let him down. As a salesmen, he has made more money in the past. However, he is now making a living and having more fun talking about a topic he is addicted to (horses) and loving every minute of it. Today get a pencil ready as we interview America's Favorite Horse Husband Glenn the Geek from Horse Radio Network.
Podcast Rewind (2:43)
Paul Colligan lays it on the line in the Episode title The Weird Thing About Podcasting For Money
Rob Walch was interviewed on Podcast Junkies on the Truth about Podcast Numbers (the stats start at the 52 minute mark).
Glenn the Geek America's Horse Husband (5:47)
Here are some of the top takeaways
Glenn started with ONE podcast. Glenn put all his efforts into this show. He started with ONE.
He got a sponsor early even though he didn't have thousands of listeners. How? By finding an advertiser who was more interested in promoting their brand than delivering a coupon.
Glenn gets his sponsors involved in his show. He uses them to answer questions from his listeners. This is a great way to promote the brand, make the brand look like an expert, without having a giant commercial.
Glenn KNOWS HIS AUDIENCE. They are addicted to horses and aren't the most technical bunch. You will see on horseradionetwork.com that Glenn has step by step tutorials to help his audience learn how to listen (on every single type of device).
If you know you're going to have a network, promote from episode 1 (even if the network doesn't exist). This way when it DOES exist people who catch your early shows will have the same branding (Glenn was following the model of Twit.tv).
Glenn is not a horse expert, but he shares a passion for horses and he plays the role of "Average Horsemen" on the show. You don't need to be an expert to start a podcast.
He used Blog Talk Radio but left due to poor audio quality (Blog Talk Radio just unveiled their upgraded service which now delivers CD quality and allows you to connect directly to the service without using a phone or skype). He now uses Call In Studio, and Mixlr to stream live.
Glenn does use CPM for selling ads. He sells a flat rate per episode. He advises his sponsors to purchase three months of ads to start out (he prefers 6 months).
Glenn used Big Contact to make a player that can be shared on other websites. Big Contact is no longer accepting submissions. You can do this using the Libsyn Player, the Player from Blubrry.com (under conntect), Podtrac.com, or you can make your own using Wimpy Player.
Glenn only lets products he uses sponsor his show. The only thing you have is your integrity, and he knows his audience trusts him and he never loses sight of how he will lose in the long run if he sells out. Find companies that are already advertising in your space (like a magazine), find out how much they are spending (call to see how much it costs to advertise) and explain how you have their target audience, and that you can put their brand in front of them for less money.
Become the Official Radio Station of Your Industry (29:42)
Glenn went to an exclusive trade show for horses and told them he wanted to be the official radio station for their conference. All he wanted was a booth. The first year he had to explain what a podcast was. Eight years later he has sponsors begging to be on his show. He get's great content. He gets access to places others don't (this is not an open conference), and he starts building relationships with future sponsors of his show. This is absolutely brilliant. The trade show gets free publicity, and Glenn gets access to sponsors and great content.
Finding The Right Products
Glenn has a $250 pitch fork that the manufacturer was potentially having a hard time getting the word out about his product. Glenn's audience is using a manure fork while they listen. The Manure fork manufacturer now sponsors the show on his most popular segment on Fridays. He has been sponsoring for years (so it's working)
Making His Advertisers Human
By using his sponsors as experts, Glenn's audience gets to know the sponsor on a more personal level. It makes them human and increases sales. This is why 70% of Glenn's sponsors continue to advertise with him. Glenn built his podcast audience by connecting to people who shared his passion - not through gaming iTunes, or Spamming Twitter. (Amen brother!).
Make It Easy To Promote Your Show
Glenn sends a note to all of his guests with a pre-written note and a link to the show notes and a link to the mp3 file.
Good Shows Aren't an Accident
Glenn spends around six hours on an episode from start to finish. The more your prepare the less you have to edit. While only a small portion of his audience listens live, he wants the show to feel live. To do live, you need to be prepared when the recording light goes on.
The Best Interviews Come From Your Listeners
While you may land a "big/famous" person on your show, often the best interviews and segments come from your audience. A "big" name may not have a ton of time to promote your show, and your audience is often at the places/events where your audience is - and deliver great content. In addition, your audience gets excited to be on their show and they tell other people about their appearance. I did a whole show on getting your audience involved.
Don't Be Boring (59:30)
While anyone can make a podcast, not everyone should. There may be people who want "just the facts" but Glenn feels you should entertain first, and educate second. By being entertaining you keep them listening. By providing value, you keep them coming back. He wants peopel going away from their show smiling and saying, "Hey I learned something."
Check out all of Glenn's shows at horseradionetwork.com
John Lee Dumas of Entrepreneur on Fire has an article in Forbes Magazine
U2 appeared on the You talking U2 to me?
Ready to start Podcasting
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Wed, 5 August 2015
I attended Podcast Movement last week, and I am busting at the seems to tell you about it. To keep this short, here are my top memories and take always from Podcast movement.
1. The Door Key Was Branded
Yeah, you know the magnetic door key. It had their logo on it. I often lose hotel keys and have to ask for another one. I didn't this week. What a HUGE first impression. I told Dan and Jared that there was so much icing on the Podcast Movement cake that you could not get a bad piece of cake.
2. The Michelangelo Line from Lou Mongello
Lou Mongello is one of my favorite people. Lou is so authentic (you will see a theme here). In his keynote he just kept saying things that made me want to stand up and go "Preach On Lou!" (his talks was on Sunday). He said a line like, "When people came in to look at a new painting from Michelangelo they didn't go, "Great Painting - What brush did you use?"
3. Ejecting Bad Guests - Jordan Harbinger
Jordan is like a Lioness guarding her cubs when it comes to his show. It's HIS show, and if you try to mess with HIS show he will kick you to the curb. Try to keep pimping your stuff on his show when he explained up front that the pimping (if any) would be done at the show and he will shut down the recorder and send you home. It's HIS show.
4. Aisha Tyler - It's MINE.
This one really hit home with me. How many things are truly 100% YOURS. Aisha has like 37 roles on TV, movies, etc. Yet, she records, edits, tags, uploads, and writes notes for her podcast. Why? She admitted she is an workaholic (transparent), and she said with all of her roles, her podcast is the only thing that is 100% hers. When a listener said she talked too much when interviewing a guest she advised him to get his own show (where he could be a mime for an hour).
5. Great Content - Different Angles
The combination of Lou Mongello (The Dean of Disney) and Aisea Tyler (a fanatic of the F word) was a bit of a whiplash, but it was AWESOME. Why? Because they both were hitting the same topics. Why? Because they are best practices. Don't get in it for the money. Be unique. Follow your heart. Make and learn from your mistakes.
6. Nice Flip Flops - Marc Maron
I'm standing in the Stockyards restaurant and in walks Marc Maron. I felt like I was on his TV show. There he was in cut off jean shorts and flip flops. Marc is Marc. He's authentically Maron. What you see is what you get. What you get is funny. I apologized for him having to be interviewed in Cleveland where the DJ had his staff vomit in the studio (Marc refused to go in the room). He laughed.
7. Embrace Your Audience - Marc Maron
There were tons of podcast "Celebrities" at this event. When Marc walked in, celebrity went to a new level. I felt honored to shake his hand. Later I saw where he took photo after photo with people who know like and trust him.
8. No Recording Devices - Really Sarah Koenig?
You come to a podcast event and tell us to NOT record you? This left a bad taste in my mouth. It just seemed out of place. It seemed so ....RADIO. Afraid someone might post it to YouTube and you can't do the same presentation over and over? WOW.
9. Pat Flynn - How To Top A Delorean
Pat Flynn did got me. At one point I actually thought the mighty Pat Flynn had lost his place in his presentation. Then an English accent came out of the speakers. I found out later that each time the English voice (inside Pat's head) was created by Pat pressing a button. This was hugely entertaining. Once it was over, and you just realized what you saw, the magnitude of preparation had to be insane. I once saw the band Genesis. Phil Collins and Chester Thompson did a 15 minute drum solo. Both men were completely 100% in sync. The longer it went on (with the beats getting more complex) the more mind boggling it became. Once it was over, you just kept asking, "How did they do that?" Pat, how did you do that? Pat entered the room with a movie and a Delorean at the New Media Expo.
10. I'm Getting Your Banner - Gary LeLeand
I've always needed a backdrop for my office. Part of the icing of PM15 was the banners outside the doors. They looked awesome. Call me weird, but I really like the one with my name on it. So I asked after the last presentation if I could have the banner with my name on it. I asked different folks and they had to check some things. Later I was walking down the hallway and there was one of the creators of Podcast movement Gary LeLeand working with the banner. I asked him was he was up to and he said, "Getting your banner, do you have a screw driver on you?" I expected some hired hand to do this, not one of the co-founders. It was important to me, so it was important to them.
Listening to what your audience wants, and giving it to them. That's good old Podcasting 101.
11. A Quick Handshake out the Door - John Lee Dumas
I was watching a keynote on Sunday when I felt a hand on my shoulder, I turned around and there was John Lee Dumas extending his hand. He said, "I'm taking off it was great to see you." I am a big fan of JLD. He is the energizer bunny of podcasting. His combination of talent, charisma, dedication, and delivery have served him well. He is the poster child of, "It is possible to make money with podcasting." If I had a nickle for every time someone said the words "John Lee Dumas" at this convention I would be rich as well, John Lee Dumas. I had wanted to hang out with him at the Stockyards, but silly me, there were two additional rooms that I never discovered (and all of my friends apparently were in those rooms). When I was an award winning customer service representative I discovered that its the little things that mean alot - like a handshake out the door.
12. Life is Like a Box of Chocolates - Glenn the Geek
I will be interviewing Glenn next week. Glenn is the man behind www.horseradionetwork.com and while Glenn was not even supposed to talk, he did an impromtu speech on Friday that blew me away. I can't wait to interviewing him, and share his story. He has been podcasting for 8 years, and it is his full time gig. I can't wait for you to meet him.
I went to lunch with David Hooper and Mark Johansen. I was courageous enough to take up Dave's offer to get an uber for us. It was a great experience. Paul Colligan heard me tell him about it, so he sent me a link to get me $20 off my first ride. This proved again that you pay with things in two currencies money or time. It would've cost me an extra 20 to take Uber to the airport, but Paul's coupon took that away and instead of waiting for the shuttle, to then wait for the shuttle to fill up, I got to sleep more.
Ready to Start Podcasting?
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Mon, 27 July 2015
Midroll Purchased by Scripps - Another shot of legitimacy for podcasting? Ask the Double Rainbow Guy The article mentions CPM (the amount you make per 1000 downloads) of $100. This seems unrealistic to what I typically hear ($15 - $30 CPM).
Honda's 2016 Accord will have the ability to have Apple Car Play, and Android Auto. Full Story
I recently was asked back on the Coachzing Show talking why podcasting is here to stay.
I started listening to the Tim Ferriss show, and the one thing that he us just AWESOME at is follow up questions. When he interviewed Rick Rubin he asked how Rick got into the 99 Problems video by Jay Z. At the end of the answer Rick says, "He is one of my favorite people." To this Tim instantly asks, "Why do you say that?". Later when he interviews Glenn Beck he asks about Glenn's dilema of having to hire a large amount of people to build his Blaze network. Glen explains who he hired first. He said he knew within the first three minutes of their initial meeting that this woman was going to be hired. To this Tim instantly asked, "What did she say to make such an impression on you." It's an interesting show, and he has interviewed so many big names, that you can "cherry pick" episodes of just those people you like.
Podcast Microphone Shoot Out
Audio Technica 2020 (condensor XLR/USB $99)
Audio Technica 2100 (Dynamic XLR/USB $59)
Audio Technica BP40 (Dynamic XLR $349)
Electrovoice RE320 (Dynamic XLR $299).
You will hear that all these microphones sound great. I recommend podcasters NOT use a condensor microphone (2020). In listening to the 2005 vs the BP40. The 2100 seemed to carry more bass (odd as they have the same bass frequency). There is a low cut switch on the BP40 if you want to cut frequencies below 100 (these are so low, these are almost frequencies you feel more than hear).
The one thing that hit me right out of the gate is this microphone can double as a weapon. Its super solid, looks good, and just seem heavy duty. I really liked the AT8484 shock mount that is designed to be used with the microphone. It has a super slick lock that allows you to slide it in and out with ease (not that most of us will be switching microphones, but it is cool). As the shock mount is designed for the unit, it holds it well. I have a "off the shelf" shock mount for the RE320 and it seems a little strained to hold it (so here again sticking with factory stuff, even though slightly more expensive might be the way to go).
Test One: Gain
How much gain is coming out of the microphone?
All of the microphones seemed to need the same amount of gain. It seemed like the BP40 did provide a little more (and needed less gain).
Test Two: Tone
The ATR2100 (for me) had the most pleasing tone. Plenty of low and high end. The RE320 was the clearest, and the BP40 had a smooth sound (but didn't have the hi end of the RE20)
What is my first impression?
I love the look of the BP40. It's super rugged. It's super solid. I LOVE the shock mount that is an accessory as it is SUPER EASY to snap the microphone in and out.
Test Three: How much room noise does it pick up?
I put a fan on in the background and turned the radio on lightly. None of the microphones (accept the 2020) would pick up a noticeable amount of room noise. Can you hear it? Yes, but only if you are in a quiet room listening through headphones. Of the 2100, the bp40, and the RE320, it seemed the BP40 seemed to pick up the most room noise (but again, the amount of noise was something you would really have to strain to hear).
For me, for the money and the flexibility I still like the Audio Technica 2100. Now, the ATR2100 is not as durable as the BP40 or the RE320. These are microphones designed to be in a broadcast booth. They (the BP40 and the RE320) definitely have different tones (the RE320 is more clear). Keep mind you want your voice to not be abrasive or distracting. So having too much high end, or too much low end can ruin your tone. The more I use the BP40, it's really growing on me especially when I run it through my DBX 286 microphone preamp.
I couldn't really pick one that was miles above the others. I liked all the microphones, and when run through a mixer where you can boost and cut the EQ I was able to pull out any tone I wanted. None of them had any major proximity effect issues. I like the look for the BP40 more then the RE320. As always tone is a very subjective, and in the end it depends on how the microphone works with your voice.
Which one did you like?
Ready to Podcast check out www.theschoolofpodcasting.com
Mon, 20 July 2015
Today I will answer the questions that I receive on a regualr basis.
Popular Science has launched a Podcast caled Futuropolis
Salary.com listed "On Air DJ" as one of the the top 12th jobs on the brink. Speaking of that, CBS Radio eliminated more than 200 positions in companywide layoffs this week, including an unconfirmed number in Chicago
Ira Glass now owns This American Life. The interesting thing is this artcile mentions that he has 22 employees. In March 2014, This American Life ended its relationship with PRI, who had served as the show’s distributor since 1997, flexing its muscles in a way that suggested long-running intent towards independence. Speaking of employees on the latest "But wait theres more" episode of Startup, Alex Blumberg states that he has a staff of 19 people to produce three pdocasts and they are making 2 milloin dollars this year (and spending 2 million).
FREQUNETLY ASKED QUESTIONS
How much does it cost to start one?
$20 Libsyn (use the coupon sopfree)
$24 Intro MRC
Xbox One, 500GB Hard Drive $342
The Audio technica 2100, 2005, or a Electrovoice RE320. I hear good things about the Heil PR40 as well. I like the EV RE320 as no matter where my mouth is, the tone doesn’t change (with other microphones the close you get the bassier it gets).
How Long Should it Be?
As long as it should be, and not a minute more. Vallery Geller in the book Beyond Powerful Radio says, “There is no such thing as too long, only too boring.” This is proven by Dan Carlin’s Hardcore history which can run around 3 or 4 hours and published irregularly.
How Often Should I Publish
As I previously mentioned Dan Carlin’s show, you should publish a podcast that consistently delivers value, and impacts your audience. However, if you can establish a schedule that your audience can count on, they will make you part of their routine. My advice is record a few test shows so you can fully understand the work it takes to create a podcast, THEN pick your publishing schedule. While you will hear people talk about doing multiple episodes a week, keep in mind these are multiple shows that deliver value.
Where do I get Music For My Show?
I like Audio Jungle
Can I play Music in My Podcast?
No. Not Legally?
Do People do it? Yes
Will it get you banned from iHeart Radio? Yes
What’s the Best Media Hosting?
Libsyn Great stats, ease of mutli location publishing.
Blubrry - Great Stats, Ease of Publishing your podcast
Spreaker - Good stats, built in audience.
Podbean - OK Stats,
Can I Use my Web Host as My Media Host?
You can, but should you? No.
Listen to SDR Show. It took him 6 weeks to get shut down.
How Many Downloads Should I Have?
Take the value the value you provide and multiply it by the effort your put forth to promote it, and there is your number. For the average Joe, it should be between 10 and 200 downloads per episode.
Jillian Michaels Fan Cast 2000
Building a Better Dave around 300
Weekly Web Tools 325
Feeding My Fatih 150
How Do I Grow My Audience?
Figure out who your audience is
Make content people want to talk about that impact them
Go to where they
Tell them about your Podcast
Make it easy to share
Sounds like a lot of work.
Simple, not easy.
If I Write a Review for you in iTunes will you Review Me?
Why are you asking a stranger to review your show, why not ask your audience?
No, I mean I want you to Review my podcast?
Should I Buy?
Do you have more than one person in the room with you?
Are you adding music and sounds live?
Are you interviewing people over skype?
How Do I Record Skype or Interviews without getting too Technical
Ecamm Call Recorder schoolofpodcasting.com/callrecorder
Callburner on the PC. schoolofpodcasting.com/callburner
If you understand Skype on a PC, have your guest use Skype on their smartphone.
Worst Case Scenari, uberconference.com (but it will sound like the phone).
How do I find guests for my show
Help a Reporter .com
Radio Guest List.com
Ask your guest.
Amazon.com New Releases
How Do Make Money With My Podcast
Create a show that delivers Value
Attract and audience.
How Do I Get Sponsors For My Show
Provide content a sponsor would want to put their name on.
Get 5,000 downloads (preferably 20,000) per episode
Create a Media kit explaining who is listening, how many there are, and explain how engaged they are.
8% of people have this number
Look into Affiliate marketing, or smaller companies.
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Mon, 13 July 2015
In today's episode, (not safe for work) I share clips from a podcast I set out (as an experiment) to be the Worst Podcast Ever. It would:
1. Have F-bombs.
2. Insult the audience.
3. Deliver no value
4. Use Potty humor and be overtly immature
The reason? I had two:
1. I wanted to test podbean.com (who during the test had a technical issue, and my files quit downloading).
2. I wanted to see what kind of downloads a horrible podcast would get. I've heard from Libsyn that many podcasters get around 200 downloads per episode. (get a free month at Libsyn using the coupon code sopfree )
The worst podcast ever gets about 10.
Rules for Experiment:
1. I could not use my real voice. I didn't want anyone to know it was me.
2. I could not promote it at all. Not a single tweet.
Doing a Podcast as a Character:
This is not new. "Madge Weinstein" has been doing yeast Radio since 2004. There are people who do not use their names such as School of Podcasting student Stargate Pioneer who does the Legends of Shield podcast. Cali Lewis has always been Luria Petrucci behind the scenese of Geekslife.com
You may feel more confident behind the microphone as your character then in your own skin. I say "Fake it till you make it" (you will get comfortable as yourself) but being a character is an option. People like Seth McFarland get away with tons of things on their TV show The Family Guy as the characters are cartoons. The Simpsons is another example of characters getting away with things a real person would not.
But in the end Seth still takes flack for his characters.
The down side of being a character is connecting with your audience. I met Paul David Peterson of Entrepreneur Explosion. Paul's show is a parody of all the Entrepreneur shows. Paul is not his real name. If I want to meet Paul at Podcast Movement or New Media Expo, I can't if he is completely incognito. In my case my character on the Worst Podcast Ever was simply named "Grumpy Old Man." What if AARP wants Grumpy to come speak at a convention? These characters don't exist in reality.
The Stylizer 3000
Today I play a bit that I included in today's show to get you to think about all the different styles that you can use to create your podcast. There are SO MANY ingredients that you can use to create a completely unique podcast. I worry that people will not take me seriously as a podcast consultant if I'm too goofy on the microphone. I guess we will see.
Podcast Rewind: Formats on the Podcasters Roundtable
I participated on the Podcasters Roundtbale Episode 53 with +Ray Ortega, +Colin Gray +Paul Peterson and+Doug Payton to discuss the various types of formats you can chose for your podcast. Check it out
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Mon, 6 July 2015
Darren Rowse from ProBlogger (now a podcast) on the New Rainmaker - Dareen started getting new listeners to his content less than 24 hours of launching his podcast.
Startup Podcast stated that 50% of customers at Dating Ring (the company they spotlighted this season) came from the Podcast
Serial Brought 341,000 New Listeners to Podcasting
6:00 Serial posted a report on their effect on podcasting
Serial had a 4.6 % of their audience respond to a survey
23% of their subscribers said this was their first podcast.
90% changed their viewpoint of podcasting.
137,000 Newsletter Subscribers
According to CNN (and these numbers are probably bigger by now) 3.4 million is the average number of downloads per episode (as of 12/2214)
If we take the percentages from the survey results and apply it to the download numbers you get this
23% (782,00) Serial was their first podcast
90% (703,800) said it changed the way they viewed podcasting.
89% (695980) of the first time listeners tried out more podcasts.
49% (341,030) of those who tried out more podcasts are listening on a weekly basis.
Free Subscribe By Email Service
12:18 Blubrry Launches Subscribe By Email service. This is a free way your audience to be notified (by email) of your latest episode. So if your audience is not super tech savvy, you can give them an option (for free) to subscribe and be notified when a new episode is available. It doesn't cost you or your audience any more and there are no ads in the emails to your customer. If you are looking for a free service that will always be free, this might be an option for you.
For me, if a listener of mine is giving out their e-mail that should go to ME. I can get an email list for free with a service like Mail Chimp. Eventually if you get a large list you do eventually have to pay for it.
Here is what it looks like
or you can just have a text link that reads Subscribe by Email
Finding Your (Captive) Target Audience
16:55 Promoting your podcast is simple, but not easy.
Here are the steps:
1. Identify who your audience is.
2. Make content that impacts and inspires them.
3. Go to where they are.
4. Make friends and build relationships with them.
5. Tell them about your podcast.
When you make content that impacts and/or inspires your audience they will talk about your podcast
I am working on an article for Podertainment Magazine about growing your audience. This month's article will be based on some stories in the book Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth in the book he mentions how the Bissell swepper company had a sweeper that was quiet (no motor ) and powerful (able to suck up small toys). They needed to get this in front of their target audience (Moms with small children).
They went to the mall and through pine tree needles on the group and swept them up - right in front of the line for Santa where their target audience was. The great thing is the kids got involved and took turns using the sweeper. Mom's took pictures and shared them. They told their friends about it and word of mouth marketing boosted sales by 15% the first year and 25% the second.
Musicians Playing Laundromats
Back in 2008 Dave interviewed a musician who had started playing gigs in Laundromats. The idea was the audience couldn't leave. He built a rapport with them, sold CDs, and eventually the audience started coming to gigs the musician did with his band.
Dave used the service Kunaki.com to make sample CDs. This was filled with small clips of audio that secured credibility of the show, and gave great tips that would impact the audience. Dave delivered these to the local Gutiar Center (where his target audience - independent musicians shopped). Not the best use of this idea. The audience is not captive, and there is no way of tracking it (if I ever do this in the future, I will have a special address like schoolofpodcasting.com/cd to track the effectiveness).
If you make a demo CD be sure to start off by telling people what to expect, and how they will benefit.
Catermind Sold Out - Waiting List Open
Last week Dave announced a new "group coaching" class called "Castermind" where people who already have launched a podcast could get personalized coaching at a discontented rate (three people in a group). We will meet once a month and get access to a private group on slack.com If you missed it, you can sign up for the waiting list at www.castermind.com
Mentioned on this Show
Podcast Review Show
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Mon, 29 June 2015
Group Coaching: Castermind Group Coaching
I'm starting something new and I have room for three people. I may expand this in the future, but for now as I test this out there will be three people (four including me). We will meet once a month on a Tuesday night. We will talk about where we we are, and where we want to be. We will talk strategies, measuring our progress, and sharing what works and what does not. I am running this promotion via Joyride, so you can sign up here. Seating is limited.
Podcast Advertising Works
In a recent article about the popular podcast Serial, "81 percent of “Serial” listeners between October and December correctly recalled a season one sponsor. And almost all of them knew it was Mailchimp and what the email-marketing service does."
Podcast Advertising Pays - If You have the Numbers
An article on theawl.com stated this about podcast advertising (using Midroll). The company’s ads—“integrated, native, often host-read spots”—are hugely effective compared to most internet advertising, so businesses pay good money for them. Podcasts, which tend to run one or two ads before the show and two or three ads during the show, can earn around three hundred dollars per ad if they average at least ten thousand listeners. For the elite circle of shows with over four hundred thousand listeners—generally the iTunes Top 50—a single ad spot can net over ten thousand dollars.
Podcast Idol? WNYC Launches Podcast Accelerator
WYNC has launched what they are calling a Podcast Accelerator.
What is it?
The WNYC Podcast Accelerator will give both established talent and up-and-coming storytellers the opportunity to pitch their big podcast idea and potentially win the chance to produce a pilot.
The application period will run from June 25 until July 15. Five finalists will be paired with producers from top WNYC podcasts who will mentor and train the candidates, helping them hone their pitches. The winner gets the chance to produce a pilot episode with a WNYC producer. The Podcast Accelerator is open to anyone able to attend ONA and who is NOT a current employee of NYPR. The conference is $769.
Finalists get one complimentary ONA badge apiece, and benefit from a six-week virtual mentoring and training period, in which leading audio producers will help you hone your pitch, including story lines, character development, sound, texture, voice. In addition, you’ll have two virtual meetups with fellow finalists, ONA’s digital director and a WNYC producer to share ideas and progress. The winner will have a chance to create one pilot episode with a WNYC producer
The President Was Interviewed on Marc Maron's WTF Podcast
This episode set a new record for the most downloads in a 24 hour period ( 735,063 or 30,628 and hour, or 510 downloads a minute). The previous record holder was Dan Carlin with his Hardcore History podcast that had 351,000 downloads in 24 hours)
CarPlay and Android Auto Going into 14 Chevy Models.
While we've heard about Apple CarPlay and Android Auto a while back, they are starting to be installed that normal people can afford. For the 2016 model year, Chevrolet will offer Android Auto and Apple CarPlay compatibility in more models than any automotive brand. The 14 Chevrolet models include the all-new 2016 Cruze compact car, which will debut on June 24. Cruze is Chevrolet’s best-selling passenger car, with more than 3 million sold since launch. Additional models are listed in a chart below.
New Podcast Stats From Edison Research
A new Edison research report has come out on who is listening to podcast showing how podcasting is continuing to grow.
49% have now heard of podcasting
33% have listened to podcast
17% Have listened to a podcast in the last month.
Listeners are now 50/50 Men/Women
The Smartphone has had a HUGE impact on podcast growth.
Biggest Age Groups Listening to Podcasts:
20% 25 - 34
17% 35 - 44
15% 45 - 54
15% 18 -24
12% 55 - 64
10% of Americans have listened to a podcast in the last week.
Podcast Listeners Have a Profile on
66% Google +
60% use social media several times a day.
Cale Nelson Had a Sponsor Before He Started His Podcast
Cale Nelson is an awesome guy living on a farm in South Carolina with his five kids (who are home schooled). He spent a decade in Christian Radio, but with five kids switched jobs to devote more time at home. He missed the microphone. In 2014 he started the the Fo Time podcast (an inside joke for anyone in the Amateur/Ham Radio world). He approached a small "Mom and Pops" vendor of Amateur radio called MTC Radio about sponsoring a show he wanted to do.
As he had never met these people, all he waned for payment was the "Mom" of the shop to do his voice over work. In exchange for the Voice Over, he would mention their website. This would allow everyone to see if this was a good fit. Once this original "trial" portion was over they could meet and examine moving forward.
MTC Radio came on board. Things were going smooth, and the podcast grew fast. Cale states that in a few months his podcast numbers were 7 times what they were when he started. He went back to MTC radio to see if there was a way he could be paid more for the sponsorship. It turns out that MTC gets paid to promote certain products from companies like Kenwood. They took that money, and gave it to Cale to promote those products on his show. Now not only did he get the added funds he was looking for, he got MORE than he asked for.
The manufacturer benefits. MRC Radio benefits (because Cale sends his audio to their website to purchase the equipment). Cale benefits by making some spending cash.
Mentioned in this Podcast
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Mon, 22 June 2015
There is a great saying, that those who learn from their mistakes are smart. Those who learn from other people's mistakes are wise. Marc Johansen sent in a voicemail stating how another podcasters who has been on the scene for almost to years stated that Apple created podcasting (they didn't) and many other obvious "untruths." It seems everyone who can press record has now dubbed themselves a podcast consultant. What is a person to do?
Because of My Podcast: Marc Maron
Marc Maron has already interviewed two of his childhood heroes in Mick Jagger and Keith Richards of the Rolling Stones and today he is releasing an episode where he go to interview The President of the United states. The President of the United States was on a podcast called WTF. Which makes me ask, WTF?
Why Good Podcast Consulting is Expensive
I occasionally get caught up with watching other consultants. I was listening to a Duo who just launched their podcast course explain how they had to record their episode four times due to a strange white noise they get when using Skype, I want to shout "Turn off the setting to let Skype adjust your volume." Now if they had hired me to troubleshoot their problem that call would have taken 5 minutes (and the way I work, they would billed for minutes - not 15). Currently a five minute call with me would be around $12.50. You might say, "How can that be it only took you a few minutes!" The truth is it's taken me 10 years of playing with technology and working with hundreds of people and their podcasts.
My Podcast Dilemma
If I start calling people out, I look like an egotistical jerk. If I say nothing, there is a chance you might fall prey to their crap. When in doubt, focus on making content that will inspire and impact your audience and let the chips fall. If you truly impact your audience, they will tell others about your show.
I appeared on the Podcasters Roundtable with +Ray Ortega, +Jerod Morris +Tawny Fineran and+Pilar Orti to discuss the ins and outs, ups and downs of having a podcast with co-hosts. You can hear it here.
If you do interviews you HAVE To go listen to Erik K Johnson Podcast Talent Coach podcast. OMG! He has been doing a four part series on Interviewing that is just super cool and really gets me thinking. Check him out at www.podcasttalentcoach.com
Follow Up On the Haters Episode: Last week we talked about dealing with negative comments and Max Flight had a great comment. He stated when someone sends you an email, tweet, etc that is negative. Ask them for their phone number of skype ID and ask them to have a live conversation. It will truly separate the men from the boys. In the end you may end up with a friend (who knows).
Daniel J Lewis celebrated five years with his Noodle Mix network. He did an episode where he shared what he has learned in the past five years.
A Strategy To Help Grow Your Audience: Say My Name
I was driving to Michigan and my GPS had taken my the same way it always does. I looked up to see the see that the road I was supposed to take was closed. Oh no. I started following detour signs, but I was supposed to be going north, and instead I was going south. The sun would be going down, and I was getting stressed. Luckily, one of my favorite podcast from Moondog Marketing came across my playlist. John Buscal has been on this show, and I've been on his. I love the way John breaks down marketing concepts into wording that anyone can grasp. The bonus he was interviewing Andy "Dr. Pod" White. Both these guys rock, and to have them on the same show was like Ted Nugent doing a duet with Eddie Van Halen. The best part, was the stress of being almost lost subsided. I wasn't alone with just me and the woman in my GPS. My buddies John and Andy where with me and I didn't care if I was late getting to the hotel.
Then it happened, they started talking about American Podcasters and before I knew it they were talking about ME. Later on the phone with my wife, I had to tell how stoked I was that my two buddies had said such kind words. I've shared the story before that when I was in Jr. High I had called a radio station and requested a song. They wouldn't play the song I wanted but instead asked me to ask them to play some Journey (or other non-metal band). Later, I heard myself on the radio. While the lack of authenticity some what ruined the moment, I WAS STILL ON THE RADIO!
So I asked the members of the School of Podcasting if they had this type of experience. It's not a huge surprise, but many of us had had similar experiences. When you hear your name of a podcast its a rush. In one case John Bukenas from lets reverse obesity said he almost crashed his car. Nick Seuberling from spnt.tv told his wife who also got excited. My co-host Jim Collison from the Average Guy TV says he gets a holt every time I mention him on the show. I heard an episode of Ask Pat where the person who sent in the question stated he would "lose it" if he heard his voice on the show. Pat said that "losing it happens alot."
Make it Authentic
Does this mean you next podcast will just be you reading names? No. It's when someone mentions you, and they didn't have to that it maximizes the effect. I donate $10 to the Rock and Roll Geek show and every month Michael Butler reads me name. I am proud to support my friend, but its not the same jolt because he is supposed to read my name.
TANGENT: Let's take a tangent shall we? It has been said that the favorite word people like to hear is their name. I get that, and this episode helps illustrate that. But I do hate the fake use of names when I'm interviewing someone. I ask the question, and they say, "You know Dave that's a good question (no it's not), and Dave when I ...." It's like keyword stuffing. You're saying my name over and over trying to stimulate me. It is a strategy used by telemarketers. Podcating is about being real, and trying to butter me up with my name? I can smell that a mile away.
Doris Smith of the Knit and Pearl Podcast
Jason Bryant of Mat Talk Online
Mike Dell of Podcast Help Desk
Daniel J. Lewis of The Audacity to Podcast
Jim Collison of the Average Guy Network
Nick Seuberling of Podcasters Group Therapy (and others)
John Bukenas of Let's Reverse Obesity
Henry Jasper of Voices That Carry
John Buscal of Moondog Marketing
Andy White from the Podcasting Advisor
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