Even though I asked, "How many strikes do you give a podcast before turning out?" nobody answered with a number. Instead, the answers were "it depends." It sounds that you are going to get more strikes if you are delivering
Contributors to the show
Cliff from www.podcastanswerman.com
Tim From the Sled Dog Podcast
Jenny from Studiochaotic.com (personal journal podcast)
Kyle from Reckoneer.com Reckoneer is your #1 resource for the race promoter who didn't major in business.
Darren from coronertalk.com (thanks for the shirt!)
Haley from Adopteeson.com a podcast where Adoptees talk about the adoption experience
Larry from goinglinux.com
Sean from Slept in Government Class
Dennis from Evil Podcast
CUB stands for is it Confusing, Unbelievable, or Boring. If you have any of these, it's time to edit the show.
I attend Ray's copywriting Academy and Ray mentioned how he had a client hire him for a $10,000 job from a podcast Ray puts out for free.
This was part two of episode 572, and originated at www.schoolofpodcasting.com/572
What has changed about your show since you started, and why did you make the change? Contact me, and be sure to mention 577
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We seem to think we don't know what to do, when in truth we don't do what we know. This week I attended Ray Edwards copyrighting academy, and it was pretty cool. I went there as I will be updating the School of Podcasting's website later this year. Also, people that are learning to write copy, probably have a product. People who have a product need customers, a great way to attract customers is via a podcast. So when you hear me say go to where your target audience is, make friends with them, then tell them about your show, I did that repeatedly this weekend.
Success is sequential, not simultaneous.
Your calendar shows your priorities or your distractions?
Everyone has a excuse as to way they didn't succeed.
If everything you do is an experiment, then nothing is a failure
If it does everything, it does nothing well.
Part 2 coming later this week after I take care of my car.
Clay has had some very cool things happen on his Fish Nerds Show including having a touring opera singer invite clay to do a show at a theater. Check out Clay at www.fishnreds.com
There are some really cool people from the radio industry that get podcasting. People like Eric K Johnson from Podcast Talent Coach and the Podcast Review Show, Michael Sharkey from the Talent Show, Jeff Brown From Read to Lead, Tim Sinclair from Ringr and My Worst Interview Ever, and Phillip Keller from Blind Faith live GET PODCASTING. I don't want to lump all radio people together. There are times when someone comes across with a condescending tone of voice. It comes across like "Podcasting is a fad, or not "Real Broadcasting." They seem to think that now that the "Real" broadcasters are here and it's time to step aside and let the "real" broadcasters take over.
I recently listened to The Sound Off Show with Matt Cundill. In the episode, he was talking about how a recent professional survey company had polled listeners in Canda.Matt asks, "Is the hype on podcasting just a lot of noise and it takes a study like this one to figure out where it really ranks?" What a douchebag. AS if study after study showing podcasting's slow but steady growth, and radio's slow and steady decline aren't enough.
This is what I say "Radio People" with a negative slant. This is what I'm basing my opinion on, and when I say "Some radio people have a bias," this is why.
Today I have Chad Elliot from the Off the Cuff Comedy Improv Podcast, and http://seattleimprovclasses.com/ I appeared on episode 7 and was SUPER nervous as I didn't get this I would be doing improv on his show. I have never done improv. Luckily Chad sent me his book Improv Manifesto: 7 Easy Steps to Confidence, Creativity, and Charisma - Even If You're Shy! (Think On Your Feet Under Pressure with Tools of Improvisational Theater & Improv Comedy.) which helped me get ready. Here are some things I learned.
When you are 100% focused on what your guest/co-host is saying you are better prepared to ask a better follow up question (than if you had a premade lit of questions).
If you have a bad interview, living through this experience shows you that you will survive and equips you to handle it better in the future
You can contemplate different stories to pull from an idea (see The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling by Annette Simmons)
It builds confidence and can get you our of your comfort zone. This way when podcasting opens the doors to new relationships, you will have the confidence to walk through
Chad had a client who said, "You know what I want to do this because I'm scared of it, but I don't want to do it because I'm scared of it." The pros of podcasting outweigh any negatives and if you can make it through the learning curve, you will be so happy you made it through (see www.schoolofpodcasting.com/start to start your podcast today)
How many "strikes" do you give a podcast before you unsubscribe (if you have subscribed) or if you don't subscribe how many strikes do they get before you quit streaming their show. Got to www.schoolofpodcasting.com/contact and use the information there. You can send an email with an audio attachment and put 572 in the subject line. Be sure to mention your show and website so I can put a link in the show notes
The School of Podcasting has a 30-day Money-back Guarantee, so if you sign up and decide podcasting is not for you. Contact me anytime within the first 30 days and get a full refund. Sign up today at www.schoolofpodcasting.com/start
In the future, Apple Podcasts app will support some new features including:
One the podcast level you will have
Serial and Episodic podcast types
On the Episode level
Title, episode number, and season number
Summary and episode notes
Trailers and bonus content
GUID (don’t change it!)
I am worried when I read the text, "New subscribers will receive the first episode in their Library, or the current season if using seasons. " As we don't know what "will receive" means. Does this mean it will automatically download an entire season? We don't know. If it does, I can see people abusing this to get more downloads. There are already people sending old content back to their audience just to juice their download numbers.
They also mention not to change the GUID. The GUID is a unique number that identifies your episode. Changing this number will have the app seeing the episode as new. You should never change this number. Apple is saying "Don't change this." This is kind of like saying "Don't stick that knife in the outlet" to a two-year-old. In my opinion, this is a bad idea to even give people access to this.
New Listener Stats
Apple will provide statistics on how many listeners you have, minutes per listener, Abandonment Point, and Average Completion. The statistics are "Launching this year."
The other thing I'm worried about is currently people OBSESS over their podcast numbers. They release an episode, FREAK OUT that it's not in their iTunes listing, and want to know why they don't have download number immediately. This will give podcasters more stats to obsess over. Also, you may not be ready for the shock when you find out that only 48% of your audience is listening to the entire of your episode.
If I told you there was a new audio format and it was going to sound great and do all sorts of new fun stuff, but there aren't any players that can play it yet the news wouldn't mean anything. You can't experience any of the new stuff until players are available. These new features won't come into play until iOS11 is available (that will have the new Podcasts App). So it's exciting, but the time to celebrate and figure out how to get these new tags into our RSS feeds should be something we worry about later. I'm sure Libsyn, Blubrry, and Speaker (and any other Podcast Media hosts worth anything) will have systems in place shortly.
I know patience is not a characteristic of some podcasters, but for now, know things are going to get better later this year.
Jeff Perry has had multiple version of shows about podcasting. He has really enjoyed editing them into different forms. He recently landed a job working for Emerald City Productions as an audio editor. Check out Jeff's show at https://podcastingspark.com/
Your homework for today is to reach out to a podcast you listen to, and let them know you enjoy their show (I call this "putting gas in their tank). For me I did this after listening to Lee Silverstein on Podcast Junkies
I remember watching the comedy special I'm a Grown Little Man and he was hilarious as he shared stories about his family. At the end, he said, "I want to show you why I do this," and brought out his two little children. It was touching, and transparent. I've seen copier salesmen drag their kids around as a gimmick. This just seemed genuine. I've seen every one of his specials since then, and when his book came out, I instantly got the audio version (read by Kevin) on Audible. (you can get it for free if you're new to audible).
I always if you can make me laugh, cry, think, groan, educate, or entertain me I'm in. This book did all of that, but the things that podcasters can take away from this story is Kevin's relentless pursuit of getting better at his craft. You also see how those "hard times" that we have often come back to life in a way that you are thankful that you had them. Here are some of the things that jumped out of the book:
Kevin's Father is crazy. He did things to his children that were cruel. One time he stole a bike and tried to give it to Kevin as a present. His Mom knew it was stolen, and instantly made Kevin give it back. He "borrowed" a neighborhood dog and gave it to his children, only to have the neighbor come back and get the dog. Kevin soon realized, his father wasn't going to win any medals for "Father of the year."He accepted it, but instead of hating his father, he forgave him.
Kevin got a mentor after making it "big" in Philidelphia and wanted to takes grow his career. He drove from Philidelphia to New York City (according to Google Maps that is one hour and forty-five minutes one way). He would then sit and watch his mentor perform a numerous clubs. He wouldn't get to sit at the table with all the comedians. He was building a relationship with his mentor, and eventually would be able to do five minutes of stand-up. To boil this down, he spent three hours in a car, three or four times a week, to perform for five minutes.
His career starting taking off. He started getting some acting roles. He was in a movie called Fools Gold (it tanked) and later was in Soul Plane. Soul plane has historical relevance as one of the most bootlegged movies in history. People were watching a DVD of the movie before post-production was finished. Consequently, when it came out nobody went to see it. Kevin had worked so hard to get this point, but with two flops under his belt, nobody would cast him in any movies. So what did he do? Sink into oblivion? Instead, he decided to build his career up so much, that they HAD to put him in a film. So once again, he went back to working on his craft. He wanted to be good. He did this for seven years.
There is no practice in comedy. This is why big comedians play smaller venues. They want to test their material. The only way to get better is to do it. The only way to get better is to increase you stage time. It is the same with podcasting. You can read all about it. You can watch videos, record episodes, but you don't know if it's any good until you let someone not named Mom listen to it.
Kevin got deals that lead to nothing. He figured out that the reason why things weren't working with TV is other people were writing for him. So he creates a sitcom. Then it got turned into a pilot, and YES, it got picked up. They filmed the show, and he was flown to New York to this big event to meet all the people at the networks and he is ready to walk on stage and tell the world who he is and tell them about his show. He is on the side of the stage when the stage manager tells him NOT to go on stage. Instead, they send the cast of another show onto the stage to promote their stuff. Wait, what? What was going on? Seconds before Kevin was to go on to a stage and introduce himself to a nationwide audience, he is informed his show was dropped. Can you imagine?
Growing up Kevin's mother was BEYOND strict. There was a lot of "NO" in Kevin's childhood. There was a fair amount of embarrassment in his childhood. In all case, Kevin would shrug his shoulders, say, "OK" and go back to making his stand up better. To quote a famous comedy manager Barry Katz, "If you are undeniable, you won't be denied."
Kevin as a Brand
Kevin had some people helping him. One person was threatening people when it came time to pay Kevin. He was very assertive and people didn't' want to work with him. Kevin always focused not on just his jokes, but what was the experience like. He wanted a nice theater. He wanted people to have fun, and not worry about getting into fights, etc.
When Kevin was a child his mother was strict. He didn't agree with the rules, but he followed them. All those "No's" from his Mother help prepare Kevin for the movie business where you go on audition after audition.
His jokes, in the beginning, were funny, but any comic could have told those jokes. There was very little about Kevin in the act. Some of his stories were made up. His mentor kept saying, your life is funny. Talk about you.
Kevin had a stage name. George Carlin, Richard Pryor, none of the great comedians had a stage name (Kevin's names was Lil' Kev the Bastard). He changed his name. He Listened.
His name is his brand. At one point he was offered to play a very large comedy event in Canada. This is a launching pad for many comedians. His manager told him he wasn't ready. He wasn't happy, but he listened. When he was invited back the next year, he was ready. It worked, and it began his come back."
The bottom line is Kevin's attitude is AMAZING, and we can learn a lot about how to handle adversity in your life based on his attitude.
Being told no over and over build endurance
When you have "Downtime" use it to work on your craft
It's better to forgive than to hold a grudge
Make sure people have a good experience consuming your content
Always strive to do more, but have an attitude of gratitude for the things you have.
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About a month ago I left a comment on the Spreaker Live show, and this comment resulted in a response from the host that in a conversation he had with me was "Disproportional." So after we both hissed at each I set up a time when we could talk about this and see how we pushed each other's buttons. We did and it was a great interview. The bad news is my SD Card ran out of room, and my backup (mp3 skype recorder) didn't get it either. I could call Alex back on, but at this point, so much water is under the bridge, I thought I would just paraphrase what really happened.
He apologized for calling me a schmuck, and I explained that when he made a joke about me not having any listeners (because I don't use Spreaker), and that I wasn't up front with people about the fact that I work for Libsyn, and we chatted about that. I explained how I wasn't trying to push his buttons, and then we did something that most people miss out on.
We had some cool conversation about topics we have in common. For example, Chris Cornell had just died. Neither one of use quite gets while World Trade Center Tower Number 7 went down.
In the end, I look forward to meeting Alex at Podcast Movement. If I had not taken a second to step back, and wonder if there was something I DID to create such a reaction (instead of just condemning the other person) then I would've lost out on an opportunity to learn something (be careful using caps in comments), and Alex wouldn't have been able to see his reaction. Lastly, I think we both gained a new friend. So instead of being so set on proving somebody wrong, instead maybe ask, "Why did you say that?" or "What were you feeling when you said that?" and try to understand before being understood (Which is a lesson I learned from the 7 Habits of Highly Effective People)
Devlin Wilder posted in a Facebook Group, "Please, for the love of all that's good and pure, someone please help me WITH REAL INFO on how I get the numbers. I don't want to hear I need to have my show out for years or I need to get to 200 episodes or what not. And I've had no luck with Fiverr. I need to know the real deal"
This is like saying, "I want to know about making a baby, but I don't want to hear about ovaries, sperm, or having to wait 9 months."
THERE ARE NO SHORTCUTS
In her book Beyond Powerful Radio Radio Consultant Vallerie Geller states, "in my experience, with few exceptions it takes about three years to build a talk station." She points out that the original Star Trek Series was canceled after three seasons and it was re-runs where the audience found the show. Jerry Seinfeld has framed a memo stating that his show has a poor supporting cast, and most people who saw the test pilot would not watch it again.
Gary Vaynrchuck says nobody watched his show for the first 19 months
Rand Fishkin tells about his wife, Geraldine, and her travel blog, Everywhereist. For two years she never broke 100 visitors a day (she does a blog). Five years later she gets 1000,000 visitors a month. Source
Success comes from feedback, and the ability to look at yourself and ask "Can I Improve This?"
Growing up I had a basketball hoop in my backyard. Every time I shot a basket and it bounced off the rim and back at me.... that was feedback. I watched Kareem Abdul Jabar and his sky hooks shot. It was unblockable. I practiced my skyhook over and over and over. Eventually, I could shoot it with my eyes shut. That took time.
If you want to quit your job in six weeks, I would recommend that you not even start podcasting. This is like someone wanting to lose 40 pounds in six weeks. You soon learn that six weeks is not that long, and 40 pound is not that small.
The Answer is There is No Answer
There are so many factors that play into this
Are you working full time?
What market are you in and how crowded is it?
How unique are you?
Your Web Design
Podcast Movement is coming up in August, and DC Podfest is coming up in November. I will be at Podcast Movement, and I plan on being in DC Podfest. Do these cost lots of money? Just the travel alone can be expensive based on your budget. That is the key, what is your budget? If you don't have the budget, don't be stupid, don't go. I'm saving money as we speak for Social Media marketing world. I have to plan. I have to put money in my budget. If you have a family with a spouse and kids, don't be stupid.
Is It Worth Going to An Event?
I have a podcast group for people in Northeast Ohio. I rarely get more than five people in attendance. One of those people (Matt from theauthorinsideyou.com) helped get me on a local TV show.
I met Gary Leland, Paul Colligan, and Rob Walch at one of the fire New Media Expos. Rob was the person I called when I found myself out of a job and looking to work in the podcasting industry (I now work for Libsyn).
I met Ken Blanchard at an event and I haven't stopped laughing yet.
I met Jared Easley and Dan Franks at the New Media Show. Later they would start Podcast Movement and I've been blessed to say I've spoken at every single one in one capacity or another.
I met Eri kK Johnson and came up with the idea of adding him to the Podcast Review show at an event.
I met Mike Russel of Music Radio Creative at the New Media Show
I met Glenn The Geek At Podcast Movement. Glen got me involved with Chris Krimitsos and I was able to speak at Podfest.us That lead to me helping with the Messengers Podcast about their documentary. That lead to me being the closing keynote at podfest.us this year. One person, one contact.
Last year I met a whole bunch of people at DC Podfest including Matthew from Podtopod.com.
Most of those I paid for (events post-2016 I typically can expense out).
When I was a musician, I once drove four hours after getting off work at 8 PM to drive to Cincinnati and hangout with a bunch of indie musicians for three hours before turning around and driving home (I was probably 20). One of the relationships I start at that meeting was a guy who went to another event and learned about podcasting.
For those who are new to me reviewing media hosting, I have some criteria.
1. Don't mess with my file. What I upload is what I want people to download.
2. Give me the ability to have an unlimited back catalog (unlimited storage)
3. Don't limit my audience size (unlimited bandwidth)
4. Don't control my feed, and make it easy to leave if I choose to do so. I need to be able to put in an iTunes redirect script.
5. Give me support.
6. Charge me for your service so you can stay in business
7. Give me stats so I can see what's working. It would be nice if they were accurate
Whooshkaa is doing something that has been tried by audiometric.io and before them podango.com. This is where you give free hosting so you can see advertising on the podcast. Do Whooshkaa meet my criteria? No, but there is an asterisk.
They mess with your file (as they put code into the mp3 file to alert when to play an advertisement), so they keep most of your ID3 tags, but they ditch you image (so if someone downloads your show to their computer and plays it, the dreaded gray music note of death appears on a windows machine). They also change your file name. They don't change your file format, but by nature, they HAVE to change your file to stay in business.
Their support was quick and very helpful. Their stats are very similar to what everyone else provides (number of downloads, geographic, operating system, the technology used, etc). They do offer how long someone has listened. Unless they have cracked a new code, this is typically a wasted stat. The only way they can get that information is if you are using their player. To this, I point out that over 80% of podcasts are listened to on a mobile device (so this stat is kind of a "Corinthian leather" feature, sounds good, but in the end not that accurate).
They have a built in "Clammr" feature, called highlights. Clammr.com is the first service that allows you to make snippets of a show and share it on social media. With Clammr you can share a snippet of the show and when they click on the snippet they are taken to a place where they can listen to the rest of the episode. You can see how many people listened to your "Highlight." For me, I thought the design could be adjusted to make it go from easy to SUPER EASY to hear the rest of the podcast.
They do have a weird "Sign up for our newsletter" when you send people to an episode on Whooshkaa. The problem is that for the Whooshkaa email list (not yours).
As the code in the mp3 file has the word "Triton" I'm guessing that they are using Triton for their advertisements. This means that podcasters can probably expect 1 to 2 cents per download. So if I had my Weekly Web Tools on their platform I might make $12 for the month (at 1200 downloads a month). That is if you are lucky enough to have advertising.
When I enquired about their CPA, they responded, "We don't have any information on the CPA for ads. We generally only work with our larger podcasters/media companies for ad injection." When I wanted to know how many downloads you need to get a sponsor, a support person lets me know, "Generally more than 10k per month before we approach a podcaster for ads. Some of our current partners monetising include News Corp, Fox Sports, Sky News, Bauer and a few large Australian Sporting organizations.
When I pointed out to them that others had tried this model, they responded, "We support the podcast ecosystem with free hosting, while making ad revenue from the top 5%. At the end of the day, the cost of hosting a podcast with small downloads is negligible. We hope that some of the smaller podcasters turn out to be the next Ira Glass or Alex Blumberg :)
It's super easy to pick a spot where you want your advertising to be placed. By default, they want to add three advertisers (I chose one). I believe you will be contacted when you reach certain milestones for advertising as there is nothing in the dashboard (that I can find, and nothing in their help section) about getting paid (i.e paypal, direct deposit).
Call me weird, but building your podcast on a host that doesn't charge is risky business (again, podango, audiometric.io) but if you're in a boat and have zero budget (they do redirect feeds if you want to leave) then I would recommend Whooshkaa over another free service Pinecast if you're looking for a free service with all the trimmings. If you asked me which one will be in business in five years between Pinecast and Whooshkaa, I would put my money on Pinecast as their free service motivates you to upgrade to their paid service. With Whooshkaa they are hoping that people with 10,000 downloads per episode take their advertising, and don't leave for another host. I notice in their terms of service it states, "If you are a Commercial User/Channel Partner, this may be altered by any specific agreements we hold with you."
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I asked the question:
Are you podcasting? If so where and why?
If you quit podcasting, why?
If you haven't started yet, why?
Matt from the Author Inside You
Jeff had a blog that didn't get traction (for every 2000 blogs there is ONE podcast), he wants his show to be perfect (if you miss perfect you land on really good), is it viable to spend more money (we spend money on bowling, golfing), and what about Web Hosting? I like Site Ground and Cooler Websites. For media hosting use Libsyn and use the coupon sopfree to get a free month
Jenny from Studio Chaotic
Darwyn from Dealing with My Grief
David from the Magic and Steele (he's the guy taking all the missing E's)
Chris from Dad Spotlight
Gabe from Guys and Food
Brad from Cinema Guys
Hilda From Wise Traditions
Cheri From Creation Science for Kids
Jonathan from Trivial Warfare
Bill from the Chameleon Breeder
What do you get at the School of Podcasting?
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Microphone 1 - Audio Technica ATR2100 $59 (Here is Bundle with Boom arm)
Microphone 2 - Audio Technica ATR2005 $79
Microphone 3 - Samson Q2U $54 (with headphones)
Microphone 4 - Knox Dynamic USB Microphone $39 (here is a bundle with boom arm)
Microphone 5 - Audi Technica 3035 $179
Microphone 6 - Heil Pr40 $327
Jonathan Oakes has been producing the Trivial Warfare for two years he has had some great adventures with his audience including participating in some really big trivia contests. Jonathan has always had a love for trivia. He participated in those TV shows where high school teams go against each other. He has taken on entries bars of people (AND WON). Jonathan's audience loves to learn, and love the ability to show their memory skills. You can find his show at www.trivialwarfare.com Today in episode 567 we hear:
How Jonathan worked with his co-hosts to set expectations when it comes to dividing any money.
He brought on co-hosts that brought in different viewpoints
He listened to what his audience wanted (to be on the show) and found a way so that both the show and the listener benefit.
He has incorporated giveaways into his Patreon to increase patron in the higher support tiers
He uses a Facebook Group to gather feedback on ideas to
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Are you podcasting? If so why?
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Have you never launched a podcast but want to? What's stopping you?
Call 888-563-3228 or use any of the contact options at www.schoolofpodcasting.com/contact
answer the question by 5/26/17 (be sure to mention your show if you have one)
Jonathan's Appearance on "Harry's Show" Podcast Junkies
Jessica Kupferman's JKM Agency helps podcasters get sponsors
Lee Silverstein is the man behind the Colon Cancer Podcast and the Color Cancer Network was able to get press passes to a very cool event in his area.
I've been working on rebuilding PodcastingResources.com and in the process finding that some resources are gone, and other have been updated. Also in the process of moving items, I've had podcaster inform me of new sources. Today I want to talk about some resources you might know and a few might not when it comes to creating graphics and images.
Canva.com was my favorite tool for a simple but powerful tool. It included photographs you could include for free, or in some cases $1. It has a set of tutorials to get you up to speed and you can create some great looking images for free (or next to fo free)
Pixlr.com is another graphic program in the cloud. It doesn't have access to photos and such, but it can edit the photos you have, and it's a great tool if you need to resize an image, especially if your artwork for Apple Podcasts is the right dimensions, but the file size is too big as you can have pixlr.com compress it.
Vectr.com is a new program to me, and from I've seen is the most powerful graphics program that is 100% free. It works on any platform, and it also has a cloud version. As it is super powerful there is a bit of a learning curve, but if you took the time to go through the tutorials (and they have quite a few) you could make some great looking graphics.
Adobe Spark is my new favorite tool. It has one drawback that I will hit on in a minute. You simply click on what you are trying to make (twitter, facebook, Instagram, etc) and pick a design, choose some colors, spin a wheel to scroll through some fonts, and share your image. So what is the one drawback? Most of these other tools allow you specify custom sizes, but from what I've seen there is no way to specify a file size. So what I do is if I need a square image, I go into adobe spark, create an Instagram image, and then resize it using Pixlr.com
Ecamm Call Recorder is a great tool for Recording Skype, they recently launched Ecamm Live which is meant to record Facebook Live broadcasts that costs $29.95 and has some of the same features as wirecast (but that costs $500). This cost $29.95. Here is a tutorial.
I've been a huge fan of the Audio Technica ATR2100 microphone. It sounds great. It has both USB and XLR inputs (so it can plug directly into the computer or into a mixer) and it has a lifetime warranty. As I write this, that microphone is $67 the ATR2005 is a slightly more stylish version for $79
Well SP on the Better Podcasting Show found the Knox Cardoid USB Microphone for $40. This microphone looks and sounds very much like the 2100/2005 (it looks like a 2005 with the 2100 switch). There is even a bundle where you get the microphone and a boom arm for $69.
In my twelve years of podcasting, I may have had someone send a nastygram once or twice. This is why I was so surprised to get a nasty email calling me a piece of garbage, and another podcaster resorting to name calling and saying how I had no listeners and other false statements.
So what do you do?
Realize this is NOT saying they were wrong for feeling hurt or offended. Everyone is allowed to feel what they feel. Many times when two people are involved in a conversation and someone gets offended chances are the person who did the offended didn't know what they said was so lethal.
On my Logical Weight Loss podcast, I was reading a story about how Americans are giving up on trying to lose weight and accepting being fat. In the article, it mentioned how American Doctors feel they can tell their patients about the dangers of being overweight as they might be accused of "Fat Shaming." This to me makes no sense and stated that if your doctor can't talk about your weight than who can say anything negative. I asked, "What is there no Slut Shaming, no Thief Shaming? What if you have relations with a goat? Is that OK? To this, I got an email. The subject of the email was F*CK YOU. Here was the message:
In your latest podcast, your comment about "slut shaming" and comparing it to "thief shaming" was absolutely disgusting. FUCK YOU, go to hell you piece of garbage. To this I replied:
Thank you so much for your feedback. My point was if we don't allow anyone to say a negative thing about anything, isn't that the doorway to anarchy? I would love to have a dialogue about this with you. Can we get on skype? The response I received was simply:
GO TO HELL
To that, I replied, "Too bad. As a former teacher, I always feel there is room for improvement, and obviously, there is room for me to improve. Good luck with your weight loss journey."
I appeared on the Podcast Survival Guide podcast with Josh Liston (who is from Austalia) and he explained that while "Slut" is not a great word in America, it is a really, really bad word in Australia ( on the same level as C*NT in the US).
In both cases, my remarks on the Logical Weight Loss podcast were somewhat based on my frustration with political correctness (fat people are now horizontally challenged) and what I said was off the cuff, in a slightly over the top manner to make a point. One might guess that Alex's comments were in the same manner.
In the end with different countries, cultures, languages, etc we are going to inadvertently step on each other's toes. All you can do is apologize that someone feels a certain way, and pursue a dialogue to learn from the experience.
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I Just Launched My Podcast, How Many Downloads Should I Have?
This question has no "Set" answer. It depends on a couple of things:
Right no 50% of podcasts get less than 200 downloads per episode after 30 days (and 50% get more) with the average being around 2000 (listen to The Feed Podcast for updated stats)
A steam locomotive has an engine. The engine has to go to where the other boxcars are an connect. So do you. You need to go to where your audience is, and connect. A train announces where it is via the whistle, you need to promote your show to let people know you exist.
A train starts off slow, very slow, and build momentum over TIME. So they are slow to start, but once started, hard to stop.
My Dad drove a truck, and once had a wreck where the momentum of a couple of tons on his trailer went off the road (he blew a tire) and he was knocking over giant tree's like they were toothpicks, so momentum can do great things. However, it takes time. Today we have Katie Krimitsos on the show, and he is doing great with her show that she has been producing three years.
So when you start your podcast, the more you focus on your audience (not the tech, not the stats on an hourly basis) you will build up momentum in your show.
Katie has been running the Tampa Bay Business Owners group for five years. Together with her husband Chris Krimitsos, they help business owners grow their businesses and connect with the right people. Katie has been podcasting for three years at http://bizwomenrock.com
In today's interview, we learn the following with Katie:
How to avoid the common mistakes of creating a Facebook Group
The Different types of groups and what each type offers.
How she makes her Facebook group feel special
How she maintains control of her group and keeps them engaged.
Why she had a successful relationship with a sponsor, and quit using them.
How she grew her coaching business with a strategy that anyone can use.
How her podcast fuels her Facebook Group, the Facebook group fuels the podcast, and they both fuel her coaching.
Why she almost quit, and what stopped her from walking away from podcasting.
Check out Katie's tools for growing your community with a Facebook group, taking that group on a retreat, as well as her private coaching to help you grow your business by going to www.bizwomenrock.com and check out her podcast on iTunes (as well as on her site)
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Katie is the host of the Biz Women Rock show, and when I asked her how she would finish the "Becuase of my podcast ____" she answered, "Everything" She feels her business, her consulting, courses, and coaching are all based on the relationships she has fostered through her podcast.
Bridge Ratings continues its coverage of the podcasting space with this latest update which provides never before insight and best practices learned from a three-month study conducted between January 23, 2017 and April 10, 2017.
A panel of 2000 persons ages 13 and older were contacted by random digit dialing phone method to both landlines (45%) and mobile phones (55%) in the continental U.S. Phone interviews, on-line questionnaires, and daily diaries were utilized to gauge the consumption behavior of current podcast listeners and potential listeners. The margin of Error for this study is +/- 2.2%.
Here are some items I wanted to address
Trends in time-spent-listening shown in the following chart reflect a significant reduction in the average time spent per listening session falling by a third between August 2015 and April 2017. "Listening Session" is defined as the portion of each podcast listened to during individual sessions. 56% of our panelists listened to podcasts in multiple sessions.
When they mentioned how people find podcasts, their answer was
What are the most popular methods of discovering podcasts of interest?
1. Social Media
3. Word of Mouth
4. Other Podcasts
5. Streaming Channels
6. Radio Hosts
In their conclusion they stated, "“For broadcasters seeking to increase listenership to podcasts by their talent, a significant increase in promotion - both on-air and through social media - would be the primary strategy.”"
In their Best Practices Section, they listed the following
1. Producers of podcasts should have a clear idea of the prospect or audience - the target market. Knowing who is the target will help producers stay focused on the topics covered. Audience knowledge lays the foundation for all of the other items on this list.
To this I say AMEN. I'm doing a show right now as a test called "Podcast Rodeo Show" where I pick random podcasts and give my first impressions.
2. Be organized and know where the podcast is going. Be considerate of your audience's time and don't ramble. Get to the point. The average time spent with podcasts is 22 minutes with listeners who commit beyond the first five minutes. Podcast abandonment continues to plague non-focused hosts with no clear understanding of how to capture their listeners' attention. The “session” average of 22 minutes also reflects partial podcast consumption, i.e. podcasts of longer length are often listened to in 2 or more “sessions”.
This is the point that I want to make sure people don't get wrong. THIS DOES NOT MEAN YOUR PODCAST NEEDS TO BE 22 MINUTES. Libsyn.com (a podcast media hosting company) reports that 84% of the podcasts with more than 100,000 downloads per episode are longer than 51 minutes.
Listening to a podcast “in its entirety” often means listening to it in multiple sessions.
No Kidding. Really? In a world where both parents are working, taking kids to school, soccer practice before going to their second job, you mean they don't have multiple unlimited hours to sit and listen to a show uninterrupted?
I've quoted her before Valerie Geller in her book Beyond Powerful Radio has said, "There is no such thing as too long, only too boring." I recently listened to episode 301 from Daniel J Lewis. It was 3.5 hours long. In spans of 10-20 minutes, I listened to that show over two days. Why? Because I find it interesting.
3. Edit. Edit. Edit. It is easy to start a podcast recording only to find the host and/or guests have rambled for 45 minutes or an hour. Before posting podcasts on-line, producers would be best served to listen to the entire recording with a critical ear and edit out content that doesn't serve the "vision" of informative, engaging and entertaining content that listeners can't get from other media.
Again, I totally agree here. Mount Rushmore was just a mountain, and then Doane Robinson decided to have some editing done to it.
4. Establish a publishing schedule. Bridge Ratings' analysis found that weekly podcasts are most popular followed by twice per week and daily. Tuesday was the best day to post podcasts followed by Friday. based on our panel's responses.
I don't think it matters what day as long as your consistent. A podcast about entertaining might make more sense to put out on Thursday or Friday as people prepare for the weekend. When it comes to picking a schedule, keep the following in mind:
Podcasts app for iOS pauses downloads of episodes from podcasts which the user hasn't listened to. Episode auto-downloading stops 15 days after a user last views that podcast or plays an episode on any device the user is signed into and after 5 new episodes are unplayed on a single device.
After 45 days of a user not viewing or playing episodes from a podcast on any device and after 5 new episodes are unplayed on any device, Podcasts app for iOS and tvOS stops updating the podcast metadata altogether.
iTunes desktop also has protections against unwanted downloads. After 15 days and 5 unplayed new episodes, new podcast episodes stop auto-downloading. After 45 days, the podcast metadata stops updating. (source)
so before you go launching a daily show....
5. Tagging metadata. Search is the second most-popular way consumers find podcasts of interest. Producers should be cognizant of search engine requirements including software that consumers use and directories. Metadata is that additional information embedded in an object which provides information to software platforms about that object. Search Engine Optimization (SEO) is a function of these tags and allows a podcast to be found. The more refined and focused the tagging data, the higher the chance of the podcast appearing on the first page of search results.
While it makes sense to have keywords in your websites, the best advice I can give is to use the title of your podcast and the title of your episodes to the maximum. Use words that peak people's curiosity or inspires them to click. If you're going to put any kind of episode numbers in your titles, put them at the end (as the information at the beginning of a title cut off in some apps. Here again, don't go crazy and remember that people create word of mouth, and when you ignore the people, you lose a key source when you right strictly for robots.
6. For broadcasters seeking to increase listenership to podcasts hosted by their talent, a significant increase in promotion - both on air and through social media - would be the primary strategy.
Yes, you need to tell people about our podcast. My formulas for podcast downloads is TOTAL VALUE IN EPISODE multiple by INTELLIGENT PROMOTION equals TOTAL NUMBER OF PODCAST DOWNLOADS. Even in their own study, they state, "Awareness through word-of-mouth from friends and family, increasing publicity of podcasting in general and high-interest topics are motivating more people to try podcasting."
The article quotes an article from Mumbrella, saying,"The understanding of podcasting in media agencies trails that of streaming, the research revealed. On a scale of 1-to-10, media agencies ranked their understanding of podcast advertising at 5.1 on average and 7.2 for streaming digital audio, with just 6% classifying themselves as having little understanding." It's this kind of information that leads people to say "We need to get podcasters abandon downloads and start streaming." This would be liked saying, "We need to get people to quit emailing people and go back to letter writing because people are confused by email." We need to educate people on podcasting. Grab your neighbors phone as ask them what their hobbies are. Go the Apple Podcasts app (on an iPhone) and type that in and click search. Then click play. It doesn't take long.
With the exception of Spreaker (which streams via Shoutcast on their live technology), a podcast that is played on a website or app or tablet that has not been previously downloaded is a progressive download. It looks and smells like a stream, but it's a file that is being downloaded in chunks and is going to show up as one download in your stats.
In their final thoughts, they state:
I don't think the problem is finding a podcast on a topic, the problem is finding a GOOD podcast on your favorite subject.
Wait, are you saying podcasters want more listeners? This is truly the most insightful report I HAVE EVER READ. Really?
So make a podcast that inspires other people to talk about it.
Again, finding GOOD podcasts is a struggle, and the length of the podcast is not a problem. This is put forth by people who want to stick to a "Closer to radio" model and convince everyone to stream their show.
They are located in Irvine, CA. They were founded in 2001 and is a media analysis corporation providing behavioral analysis of media consumers in the US, Canada, Mexico and Europe. Company clients include Emmis, Microsoft, Yahoo!, Amazon.com, CBS Radio, Cumulus Broadcasting and Clear Channel Communications as well as finance and media investment firms around the world.
Founded by broadcast executive Dave Van Dyke, Bridge Ratings had its roots as a radio ratings company positioned as an alternative to other services in medium and small markets. Bridge Ratings surveys were utilized as a bridge between the one or two annual surveys offered by other research companies.
The company transitioned to a media consumer analysis firm in 2003 when its study focusing on the impact of commercial interruptions on radio listeners revealed that stations lost as much as 25% of their listeners with every commercial beyond two in a row. This study became a template for future analyses of listener behavior.
Bridge Ratings Founder and President Dave Van Dyke’s extensive and varied experience in media has captured every facet of radio and Internet audience engagement. In radio, he has worked in a diverse array of positions including programming, management, sales, on-air, marketing and research for CBS, Infinity, ABC, Nokia and Westinghouse. Through his work with Bridge Ratings Dave is widely recognized for his ability to forecast and gauge media consumption across multiple platforms and to utilize field data to advise his clients. He is also known for his management of radio station rebuilding successes, taking underperforming radio properties and turning them into high cash-flowing corporate contributors.
My Buddy Steve Stewart sent in a very cool piece of audio feedback that got me thinking.
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Welcome to episode 563 of the School of Podcasting
Have you ever had a problem with something, and then when you stated your problem out loud the answer came to you as you were saying it? You can use that exercise to help your podcast. I recently read about 80% of the book Out on the Wire: The Storytelling Secrets of the New Masters of Radio by Jessica Abel. Jessica went DEEP INSIDE NPR and the creators of This American Life and took lots of notes and shared them. One strategy they use to shape a story is to say out loud, "I'm doing a story about X, and what is interesting about it is Y. They say it's important to do this out loud to a real person.
Then to shape your story you use this tool, Somebody does something because of ____(their motivation) but _____(a challenge). If you can't answer the but, then ask yourself, "What do I have?"
They have another exercise where their focus setting may be something like. "This happened _______, then this ____, then this ____, and you would #$%&! believe it but ____. And the reason that is interesting to every single person walking on the face of the earth is ______.
This is where I draw the line. Sure we want everyone to like our episode, but that is NOT going to happen. If you try to make a podcast that is interesting to every single person, you will go crazy. Keep in mind these people are telling stories, and stories are powerful, but in certain circumstances, they don't really fit.
For example, Many podcasters want to make money with their podcast (motivation) but only 10% of podcasters get enough downloads to get big named sponsors. Then this guy start a podcast about horses, and you won't believe it but he got a sponsor when he had less than 100 downloads per episode. He added more and more shows and called it a network, and ignored the CPM model brought over by radio, and now he is making a full-time living with his podcast. The reason this is important is dynamic ad insertion is paying very low rates and uninformed podcasters may take those fees because they feel they can't get a sponsor without huge downloads.
If I'm interviewing technology, it may be a piece of technology that eliminates the challenge. Some podcasters have a hard time sharing promotional material with their guests, but podhero.io makes it easy.
Your intro Can Make or Break Your Podcast
This is from the Book Ted Talk by Chris Anderson
Zak Ebrahim did a TED Talk, and he originally was going to start his talk with this paragraph:
I was born in Pittsburgh Pennsylvania in 1983 to a loving American Mother and an Egyptian Father who tried their best to create a happy childhood for me. It wasn't until I was seven years old that our family dynamic started to change. My father exposed me to a side if Islam that few people (including the majority of Muslims) get to see but in fact when people take the time to interact with one another it doesn't take long to realize that for the most part, we all want the same things out of life
The folks at TED brainstormed and help him come up with this opening Paragraph:
On November 5th 1990 a man named El Sayyid Nosair walked into a hotel in Manhattan and assassinated Rabbi Meir Kahanethe leader of the Jewish Defense league. Nosair was found not guilty of the murder, but while serving time on lesser charges he and other men started planning attacks on a dozen New York City landmarks including tunnels, synagogues, and the united Nations Headquarters. Thankfully those plans were foiled by an FBI informant. Sadly the 1993 bombing of the World Trade Center was not. Nosair would eventually be convicted for his involvement in the plot. El Sayyid Nosair is my father.
The audience was riveted See video https://youtu.be/lyR-K2CZIHQ
Leave Out Stuff That You Don't Need
Once, when I was eight years old, my father took me fishing. We were in a tiny boat, five miles from shore, when a massive storm blew in. Dad put a life jacket on me and whispered in my ear, "Do you trust me, son?" I nodded. He threw me overboard. [pause] I kid you not. Just tossed me over! I hit the water and bobbed up to the surface, gasping for breath. It was shockingly cold. The waves were terrifying. Monstrous. Then . . . Dad dived in after me. We watched in horror as our little boat flipped and sank. But he was holding me the whole time, telling me it was going to be OK. Fifteen minutes later, the Coast Guard helicopter arrived. It turned out that Dad knew the boat was damaged and was going to sink, and he had called them with our exact location. He guessed it was better to chuck me in the open sea than risk getting trapped when the boat flipped. And that is how I learned the true meaning of the word trust.
EXAMPLE 2: SAME STORY WITH TOO MUCH DETAIL AND NO EMOTION
I learned trust from my father when I was eight years old and we got caught in a storm while out fishing for mackerel. We failed to catch a single one before the storm hit. Dad knew the boat was going to sink, because it was one of those Saturn brand inflatable boats, which are usually pretty strong, but this one had been punctured once and Dad thought it might happen again. In any case, the storm was too big for an inflatable boat and it was already leaking. So he called the Coast Guard rescue service, who, back then, were available 24/7, unlike today. He told them our location, and then, to avoid the risk of getting trapped underwater, he put a life jacket on me and threw me overboard before jumping in himself. We then waited for the Coast Guard to come and, sure enough, 15 minutes later the helicopter showed up—I think it was a Sikorsky MH-60 Jayhawk— and we were fine.
The first version is a story of trust and emotion. The second version has tangents left and right and is filled with information that doesn't back up the main story. If we "X Y" this, My Dad and I went fishing, but he threw me overboard. And this is interesting as we all need to learn how to trust people. The second version doesn't even bring up the key sentence for me, "Do you trust me son?"
In the book Secrets of Dynamic Communications: Prepare with Focus, Deliver with Clarity, Speak with Power author Ken Davis states, "To make it as clear and powerful as possible, it is necessary to know exactly what you want to accomplish and then keep only material that will contribute to the objective." He also states, If you aim at nothing, you will hit it every time. Another strategy is that if you just throw enough things at your audience, one of them is bound to have an impact.
Niel who is the editor the The Messengers: a Podcast Documentary as well as the host of All Things Post, and the owner of Wildstyle Media, and star of his YouTube Channel shares some of the non-traditional items he has shot video to get experience and talk about the steps of assembling your story.
In the same way that you don't take your car to the dentist to get it fixed, Niel thinks business people should stop editing their show and pass that off to editors to help them tell their story. Niel uses Dropbox to swap files back and forth with his clients as well as Frame.io
One of the common mistakes that podcasters make that Niel has to edit out is letting their guest go on weird tangents in the interview that end up on the chopping floor.
If I could do this again I would. I was looking for a number like "16" not a range of an EPISODE (not a month) after 30 days. So look at an episode from 30 days ago and tell me how many downloads it has. Then when I asked what was the least amount, I'm not sure I was clear enough to say PER EPISODE. So I would call this survey a wash. I thank all 37 people who replied.
Are you interested in making money from your podcast?
89.2% Said Yes.
10.8% said no.
How Many Downloads Do You Get Per Episode After 30 days, and what is the smallest amount of money you would take from an Advertiser.
7 Respondents had 100 downloads or less, and they said they would take anywhere from $5-$500. The people close to 100 downloads per episode were looking for $25-35.
3 Respondents got between 101-200 downloads. Two were not interested in making money, and the third wants at least $10.
3 Respondents had between 201-300 downloads and said they would take $5, $10.
1 Respondent had between 300-400 downloads said they were highly relevant and would take $500.
1 Respondent had between 401 -500 downloads said they would take $200
1 Respondent said they had 600 downloads per episode and would take a minimum of $10
1 Respondent said they had 800 downloads per episode and would take a minimum of $150
1 Respondent said they had 900 downloads per episode and would take a minimum of $50 for advertisers but on Patreon I will mention a fans business for $25
1 Respondent said they had 1000 downloads per episode and are getting (currently) $50
1 Respondent said they had 1000 downloads per episode and would take $225
1 Respondent said they had 1250 downloads per episode and would take $50
1 Respondent said they had 2000 downloads per episode and would take $50
1 Respondent said they had 2400 downloads per episode and would take $20
2 Respondents said they had 2500 downloads per episode and would take $25. The other is getting $100
1 Respondent said they had 3000 downloads per episode and would take $50
2 Respondent said they had 4000 downloads per episode and one is getting $250, the other wants $300
1 Respondent said they had 4673 downloads per episode and will take $1 per second (30-second ad, $30)
1 Person had 50 downloads an episode and is getting $250 ( I would think this has to be a month or a typo)
1 Person had 1000 downloads an episode and is getting $50 ($50/cpm)
1 Person had 2500 downloads an episode and is getting $1o0 ($40/cpm)
1 Person had 4000 downloads an episode and is getting $250 ($62.5/cpm)
1 Person had 4763 downloads an episode and is getting $1/sec (one spot $30) ($6.29/cpm)
1 Person had 10000 downloads an episode and is getting $55 ($5.5/cpm)
1 Person had 50000 downloads an episode and is getting $125 ($2.5/cpm)
Have you ever started a podcast? (Yes or No)
If no, what is holding you back?
Are you still producing that show? (Yes or No)
What are the name of the show and the web address?
Why do you podcast?
What was the name of your show?
Why did you walk away from podcasting?
Go to www.schoolofpodcasting.com/contact. If you use email, please put 468 in the subject line.
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Today on episode 562 Joe Saul Sehy of the Stacking Benjamins podcast explains how he changed his podcast format, and lost 30% of his audience but now is working on his fifth sponsor.
Joe Saul-Sehy is the creator and co-host of the Stacking Benjamins podcast. Kiplinger magazine listed it as Best Podcast 2016 and The Art of Manliness listed it in their list of their top podcasts for 2016 (although the show isn't specifically aimed at men). Stacking Benjamins is a light, magazine-style podcast about money, where the goal isn't to teach as much as it's about entertaining people enough that they learn. Over the last four years Joe had to rebrand the podcast twice and after Podcast Movement 2015 completely blew up his format and changed everything. He has five different sponsors and the show comes out three times a week. Today on episode 562 we have a long talk with Joe with some great nuggets.
You're probably going to hear more about this in the future, but I purchased the Steve Martin master class and it is CHOCK FULL of great content (and we haven't' even got to the comedy part yet). Here are some takeaways:
Steve went from being on the end of an old movement to the front of a new movement. instead of talking about the same old stuff, he asked, "What hasn't been talked about?"
All movies are cult movies.
Steve wanted to be funny without telling jokes.
When you decide on a bit, you are defining your taste, and your audience is waiting for your taste as you are the authority. They want to know what YOU think.
Apple has updated their branding and to change the name of the podcast directory from Podcasts to Apple Podcasts (which ties in with the Apple Watch, Apple iPad, etc)
What I'm seeing as a support person from Libsyn is a more than average amount of people where there show does not update (it takes 24 hours to update anyway, and your subscribers get the episode almost instantly). So if it's been longer than 24 hours and your show is still not showing in your Apple Podcasts listing then you might want to check your artwork (I know it seems unrelated, but out of spec artwork causes all sorts of issues). Here are the specifications:
Use rGB color space
Be a JPG, JPEG, or a PNG file
If you need an online tool to help resize or compress your file check out pixlr.com
Podcast Movement is in August and it's going to be a great time. Use the coupon code sop10 to get 10% off your ticket.
Joe knows he doesn't want to be another "talking head" about finance talking 401ks. He wanted to be entertaining and also talk about finance. When Joe gets a review that says he's not funny, instead of changing his format, Joe takes that as a cue to work on being funny. Here are some other topics we talk about:
Instead of choosing a solo show or an interview show, Joe does both.
Joe knew the first version of the show was going to be a test, and purposely made 13 episodes
The second version of his show made it 69 episodes before Joe changed his format again.
Joe makes sure his intro lets his audience know that this is NOT The typical finance show.
He starts working on a show five weeks in advance using the Promo Republic service
You have the ranking that you deserve.
How he decided to bleep out or leave in swearing
How he handles negative reviews
How he drew a "line in the sand" with his intro to let people know if this is for them or not.
How he used affiliate links as a "sponsor"
How he gave his first sponsor a sweet deal to have a big company sponsor his show (which made him look bigger than he was at the time)
How he chooses sponsors and the criteria he uses.
How he keeps people tuned in during midroll advertisements.
How he gets big guests using tools like netgalley.com
Why he takes one week off every 8 weeks and what he does to fill in the gap.
How one woman sent hate mail, only the be one of the first people to sign up for his Facebook
What drives him nuts as a podcast listener.
Every month I do a show based on listener feedback, and the deadline is 4/21/
it is a super easy survey at https://schoolofpodcasting.com/poll564
Podcasting in the Media: Teen Titans
I want to thank Caine Door of the Adventure Frequency for letting me know that: "In the newly released animated film: Teen Titans the Judas contract (Warner Brothers) Kevin Smith is in the movie as himself interviewing a member of the team on his podcast and it's good.
He's a known fanboy so he has great questions and brings some levity to the end of the movie after the big final battle scene.
I think it says something that they make time for podcasting in the movie."
This is just another example of podcasting being more and more mainstream. Thanks to Caine for the heads up.
Thress Years Into Podcasting, She's Not Where She Thought's She's Be, She's in an Event Better Place
Natalie Echdahl Almost Quit Podcasting - She's Glad She Didn't
Natalie Eckdahl, MBA, is a business coach, professional facilitator, keynote speaker and the host of the Biz Chix Podcast which iTunes featured as a top New Business Podcast in March 2014. Three years ago she went to social media marketing world, she joined John Lee Dumas' Podcaster's Paradise and started following "the formula" that everyone at the time did. However, it didn't reap the results that she expected. At one point Natalie launched a mastermind group, and not a single listener signed up. As she unfolds her story today, you will hear how Natalie handles disappointments and turns them into learning experiences. You will learn:
I love Natalie's opening. In less than a minute you understand what the show is about, where it's going, and who it's for. My guess is she used Music Radio Creative
I also love her closing call to action which uses her two young sons. It makes it memorable and makes her even more human.
When to do an interview show, and when to do a solo show
How breaking away from "podcasting best practices" had her numbers go through the roof
How to get your audience involved with your show.
The importance of timing with your podcast
Is your podcast in a Blue Ocean, or Red Ocean (see the book Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant)
Personal connections lead to her sponsorship with Aweber
How she went from being an attendee to a speaker at Social Media Marketing World
How she is promoting her show on social media
Starting a business? Work with Natalie by going to www.bizchix.com/workwithme
Mentioned In This Episode
Stop Chasing Influencers book by Jared Easley
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Chuck Berry died last month at the age of 90. I saw him four years ago at a special event that honored him with tons of musicians (Merle Haggard, Ronnie Hawkins, Darryl "DMC" McDaniels, Joe Bonamassa and Lemmy Kilmister) coming to play his music and honor him. At the end of the night, Berry accepted the Rock and Roll Hall of Fame's American Masters of Music Award, wrapping the Hall of Fame's weeklong celebration of Berry's life. In the end, they brought Chuck out with a band consisting of a lot of his children who knew how to follow their father's (at times) unpredictable behavior (Chuck got confused in the middle of song two, and restarted it). Chuck got us smiling from the very first moment. He said, "It's great to be here. Then again, I'm 86; I'm glad to be anywhere." So here are some things, on Episode 560, that podcasters can learn from Chuck Berry.
Now as a guitar player myself, you start playing the guitar hoping to play Stairway to Heaven, Iron Man, Smoke on the Water, you want to be Van Halen, but you don't start there. You start with Chuck Berry, and you start with Johnny B Goode. In the same way that every band has to learn Mustang Sally and Brown Eyed Girl, every guitar player has to learn how to play Johnny B Good. I am no exception.
Other musicians had pedalboard were made of technology on top of technology. They could do the river dance as they changed the tone of their guitar with each tap of their foot. Chuck came out with his trusty guitar and plugged into a single amplifier. He hit the opening riff of Roll Over Beethoven, and you could not help but smile. Chuck had one tone, it was Chuck Berry. This was not a drill, this was not a test, right there in front of my was Chuck Berry. He had a smile on his face, and by the third beat, the whole place was clapping along to the music, dancing, or both.
2. Give the People What They Want.
Chuck Berry had many styles. Some of his songs had remnants of country music. He played slow blues., You probably don't know most of those songs. If you wanted airplay, you had to play something kids (teenagers) wanted, and could dance to. One other thing, the teenagers were the ones buying the music. Rock and Roll music was new. It was a great way for being rebellious, and the fact that this was Rock and Roll from a BLACK MAN, made it even more revolutionary (this was the 1950s). You will notice that Roll Over Beethoven, Johnny B Goode, Rock and Roll Music and many other Berry titles are pretty much the same song. When he appeared on the Johnny Carson show, he said to the band leader, "It's the same as the last song" as they prepared to play another song. However, those songs like Sweet Little Sixteen, School Days, and others were instantly relatable to his audience.
He also had suggestive lyrics which probably made parents offended. Here is a verse from Roll Over Beethoven:
Well, if you feel and like it
Go get your lover, then reel and rock it
Roll it over and move on up just
A trifle further and reel and rock with one another,
Roll over Beethoven dig these rhythm and blues.
3. Chuck Was Engaging
Chuck made sure you were looking at him. in the early days of his career he usually wore black or white suits, but his eyes, mouth, and hands, and especially his legs demanded attention. He would strum his guitar in a way that has hand moved from the back to guitar toward to top. As a guitar player, I can tell you it makes almost no difference where you strum an electric guitar, but it looks cool (and yes, I've borrowed that move). His "Duck Walk" he said in a CBS interview was a mistake. He had slipped and fallen and the "Duck Walk" happened as he was trying to get back up. He noticed the ovation and worked it into his act. Chuck paid attention to what made the audience go wild.
4. Charge What Your Worth
There is only one Chuck Berry. Sure everyone from the Beatles, Stones, Elvis, Duan Alman, The Kinks, John Lennon, Simon and Garfunkle, Bruce Springsteen, and David Bowie, they all have covered his music. There is only ONE Chuck Berry. Consequently, Chuck knew this and after being ripped off in the early part of his career, he started demanding that he get paid up front, in cash.
5. Chuck Got the Audience Involved
Most of his big hits made it super easy to make them "sing-alongs." All Chuck had to say was "Go!" and put his hand up to his ear and the audience would sing "Go Johny Go, Go.."
6. A Little Planning Up Front Saves Some Editing Time Later
Post-1970 Chuck didn't tour with a band. He brought his guitar and whoever was promoting his concert was in charge of putting together a band. On a tonight show appearance, he said, "well everybody knows my music." This was true, but they all sounded the same. While they are not obvious, when you see Chuck perform with these acts, the intros are a little sloppy, and the endings were often train wrecks as the band didn't know that when Chuck kicks his leg up that meant stop.
7. Don't Break The Law
Chuck had issues with the law about every 15-20 years. One involved him putting cameras in the women's bathroom. While he was never convicted of wrongdoing, he did settle out of court, and it cost him 1.2 million dollars.
8. Take Care of Your Team / Get Things in Writing
One of the reasons Chuck insisted on being paid in cash is he had been swindled out of money by promoters and clubs in the past. One key player in Berry's band was Johnnie Johnson (his piano player). In November 2000, Johnson sued Berry, alleging he deserved co-composer credits (and royalties) for dozens of songs, including "No Particular Place to Go," "Sweet Little Sixteen," and "Roll Over Beethoven," which credit Berry alone. The case was dismissed in less than a year because too many years had passed since the songs in dispute were written.
9. Don't Spend all Your Money on Gear
A recent report estimated Chuck's estate is worth 50 million. While some of this is from record royalties, Chuck invested in Real Estate. When you start making money with your podcast (if that is something you choose to do) spend some on your family, put some in the bank (and avoid the stress of worrying about money).
10. While You Can Give Them Something Similar, it Still Has to Be Good
Did you know there was a sequel to Johnny B Good? Me neither. According to Wikipedia it never charted in any country. So in the same what that creating a song about Johnny B Good isn't going to equal chart success, creating a podcast with the phrase "On Fire" (or whatever is hot at the moment ) does not mean you will get chart success.
Why People Remember Chuck Berry
There is a famous quote by Maya Angelou, “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Chuck Berry's music made people smile, it made them want to dance, and they lead to them having fun, and in some cases there was realin' and rockin'.
What is Podheri.io?
Podhero is described as a swiss army knife for podcasters with a goal of making podcast creation and promotion easier.
The site describes it as "Automate the technical hurdles to make your vocals sound amazing." So I compared it to Auphonic.com as they both level out the volume, and remove noise (hiss and hum). If I were to judge the output, I would say it's very close (if not a tie). In looking at the wav forms, it appears auphonic might have an ever so slight edge, but keep in mind, my ears didn't' notice anything. The only true advantage (depending on your attitude) is Auphonic has more configuration options (so you can set loudness levels if you want to just level volume and not remove noise). But I was impressed with the audio processing. This opinion is based upon testing one file.
Podcast To Video
If can take your audio podcast and send it to YouTube, Facebook, Twitter, Instagram. It also gives you a basic tool to create a custom artwork. You can do this if you are using Libsyn and Spreaker. Blubrry does some distribution (but they only do the first few minutes of your show). The tool for creating an image is really basic and is better than nothing. When there are tools such as canva.com as a free option, I could see using Canva to create the image, and then use the "upload your own" option here to make your video. Is video worth it? My last episode from the School of Podcasting had 26 views, and I was surprised that the analytics show people were watching a majority. My advice would be to open this tool in a new window as the processing of audio to video is going to take some time. Currently, you can have the tool automatically post to YouTube (with plan of Facebook, Twitter, LinkedIn, Medium)
Website Widget Review
This tool will put a small pop-up on your website. You just copy and paste some code. For me, I find this tool "meh" because ratings in iTunes are great social proof, they don't help you advance up the charts (I thnk people put too much emphasis on them as a "must do").
My Podcast Reviews
This tool brings you all of your reviews from all of the stores. This is a free tool. This does have a feature that I found interesting. It shows you your reviews across a period. I found that interesting. They attempt to show you (on a map) where the reviews come from, but besides getting the country correct, I wouldn't count it accurate from a geographic standpoint.
iTunes Keyword Tracking
This allows you to put in your (or your "Competition's") iTunes link and enter a keyword. So I can see where The Audacity to Podcast Ranks higher than my show, but I rank higher than the Podcast Report. That's interesting. There is no way to say "who is #1?" I'm just not sure what I'm supposed to with this information. Many moons ago I had a program called Webmaster Gold, and it would track your website and let you know where you ranked. This lead to people writing articles more for the Google Web crawler instead of the humans who were reading it. Also, when I was a teacher in the corporate world, I would do my best every day. Every day I got scored by my students. While I always feel there is room for improvement, I'm not sure there was anything I would change (in most cases) if someone gave me an average score. So for me, I see this as a set of interesting statistics, that people can obsess over, but in the end, may not lead to any value being delivered to your audience.
Episode Media Kits
If you do a lot of interviews, this could be your favorite feature. Here you upload promotional images, create messages to go to Twitter, Facebook Google+, and LinkedIn. You upload pictures, create your tweets, and copy and link and send that to your guest. They can send a message with a single click. For me, this is the most useful tool (again, if you're doing interviews, but don't limit your thinking, why not put the link in your post and give your audience access to promote your episode.
Much of this you can get for free for example:
Canva.com - free image creation tool
Podcast Rankings - have them emailed to you see Regan Star
If you're using Libsyn, you can automatically have your show syndicated to Twitter, Facebook, YouTube (with video, and you can add a custom image), iHeart Radio, LinkedIn, Tumblr, Blogger, and more.
Podcast Reviews - You can get this feature free in Podhero, as well as My Podcast Reviews
Audio Processing - You can get 2 hours free each month at auphonic.
Things Unique To Podhero
If you're not using Libsyn or Spreaker, it will create a video for you
It shows you your podcast reviews over time.
The podcast review widget.
The podcast media kit.
There is a free version that includes:
Worldwide iTunes Review Tracking (2 podcasts)
iTunes Keyword Tracker (1 keyword)
Measures how visible your podcast is on iTunes for any search term over time.
iTunes Review Website Widget (1 website)
The paid version is $20/month
Audio Enhancer Tool
Social Video Creator
Episode Media Kits
Podcast to Youtube
iTunes Keyword Researcher
iTunes Keyword Tracker (15 keywords)
Measures how visible your podcast is on iTunes for any search term over time.
Worldwide iTunes Review Tracking (5 podcasts)
When you get a new review on iTunes, from any country, you will be notified.
New & NoteworthyAlerts
iTunes Review Website Widget (unlimited)
What is the smallest amount you would take for advertising? (POLL)
Libsyn.com (Liberated Syndication) Use the coupon code sopfree to get a free month
Dave's Patreon Accounts see http://supportthisshow.com/
Start your podcast by joining the School of Podcasting go to www.schoolofpodcasting.com/start
When you create a recipe for food, you serve it to someone and ask them "What do you think?' They might say, "it needs more salt" or some other suggestion. It is then up to you like the chef to decide if you want to implement that recommendation or not. It's not any different in podcasting, but I feel we don't take the time to ask out audience, "What do you think?"
So I decided to do this, and bring you along. I asked two simple questions (thanks to Lee Silverstein of the Colon Cancer Podcast who did this first) and saw what kind of feedback I got.
If you are asking your audience, if they are your audience - they like you. If they have any negative comments, they will probably attempt to deliver them with kid gloves.
I feel like a bit of an egomaniac today, as much of the show it telling me how much people like my show, but I was more interested in WHY they like my show, and I learned:
One person said that the phrase "Tackle the technology" was not entirely correct. I like the "Theater of the mind of that phrase, so it's staying.
One person doesn't like the "Ladies" that sing my jingle. For now, I love my jingle in the same way I loved the theme music for Johnny Carson. I know much more people who LOVE the ladies.
Some people like my cat and other could live without the "Bernie blooper real." Some people like my intro and other do not. With this in mind, you're not going to please everyone. Follow your heart, and remember a few things:
Here is a quick tutorial to show you how you can use a free tool that allows unlimited forms, unlimited questions, and unlimited responses.
Somewhere in your life, you had someone give you feedback, or maybe you made a mistake, but it leads to you becoming better at that task. Constant improvement has been a mantra of mine for many years. You just spent all that time in the kitchen slaving over your podcast. Shouldn't you take the time to ask people what they think?
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Episode 559 first appeared at www.schoolofpodcasting.com/559
J Cleveland Payne - Theinternettoolbox.net
Anna - authenticparenting.com
Chris podcastengineeringschool.com themysticshow.net
Craig from ingleaspodcast.com
Geoff - dealtalkpodcast.com
Jessica -shepodcasts.com - jkmagency.com
Terry - itprovidernetwork.com
Tina - thestartsomethingshow.com
Tyler - CashFlowGuys.com
Jeremy Dennis explains how he was able to commission a custom comic book cover thanks to his supporters.
Edison Research did a telephone survey of 2000 people ages 12 and older. Here are some of the results related to podcasting:
81% of the respondents own a smartphone (up from 76%). It's actually gone up 22% in two years.
50% of people have a Netflix account (more on that later)
60% of people (168 million) are familiar with podcasting (up from 55% last year)
40% have ever listened to a podcast (up from 35% last year). 10 Years ago is was 13%
24% listen to a podcast in the last month (up from 21%)
15% listen weekly (up from 13%)
The people who listened weekly average five episodes per week.
Their data shows 65% is mobile (Libsyn says this is closer to 80%)
40% listen to the whole thing. 45% listen to most of it. 10% listen to less than half. 5% listen to just the beginning.
77% Click on and listen immediately (stream). 41% download and listen later. 2&% subscribe and listen later
People that subscribe, are subscribed to an average of six podcasts.
Each year since 2004 these numbers have gone up every single year.
Get the slides and see the presentation at http://www.edisonresearch.com/infinite-dial-2017/
50% of people have a Netflix account, and 43% of them use it on a weekly basis
60% of people are familiar with a podcast. 40% have listened to one, but 24% listen monthly, and 15% listen weekly. Why? In my opinion, you have a better chance at finding quality programming in Netflix than you do in iTunes. I'm going to do some random experiments on this going forward.
It is founded by Matt Basta who is an engineer for Uber. It was founded in August of 2015 (per his LinkedIn profile).
Their free hosting has the following features:
Episodes older than the most recent ten are not deleted, but they are not available to view or edit. Upgrading your plan will make them available again.
Upgrading to a plan will remove the link to Pinecast from the show's episode descriptions.
All analytics data that is collected for higher-tier plans will always be collected for all podcasts (even ones owned by demo accounts), meaning analytics data will retroactively be provided if the account is upgraded.
They have a demo (free) account, Starter ($5/month) and Pro ($50) a month.
The pro plans allow you to create a network, and allow you to receive comments on your page, as well as have multiple users on your account.
Their free (known as "Community" plans meet the following requirements:
These plans may not be used exclusively for marketing, evangelical, or other promotional purposes of any sort. The user's content must provide unique creative or informational value.
Subscriber counts are pointless. If I subscribe on my phone, my tablet and iTunes it's going to potentially show me as three separate subscribers. I do give them credit for being blatantly honest. On their website it states, "Pinecast will only mark a subscriber a single time in any 24-hour window. Note that this is not a great metric for measuring podcast success; there is no foolproof means of tracking the number of subscribers."
There is a tip jar where you put in your bank account information, and when someone leaves you a tip, it goes to your bank. This is done securely through Stripe, but Pinecast is also going to take another 5%. As this is not available on the free plan, I'm not sure why they feel the need to take a cut. Keep in mind that you can make your PayPal donation button in about 2 minutes.
Their podcast site needs work, and you have one shot to get it right. I uploaded artwork that was made to the spec they suggested. It looked horrible when I went to go back and upload a new version that was not an option.
So here is my checklist
1. Don't mess with my file. What I upload is what I want people to download. - Pass
2. Give me the ability to have an unlimited back catalog (unlimited storage) - Pass
3. Don't limit my audience size (unlimited bandwidth) - Pass
4. Don't control my feed, and make it easy to leave if I choose to do so. I need to be able to put in an iTunes redirect script. - Yes, but you have to ask
5. Give me support. - Yes, Matt answered my email about redirection fairly promptly.
6. Charge me for your service so you can stay in business - Yes. But there is a chance he may get overloaded with free customers.
7. Give me stats so I can see what's working. It would be nice if they were accurate. - Very basic stats
Listens by Source: This is a breakdown of how your audience is consuming your episodes. "Subscription" means that the listener heard an episode by using the feed for your podcast. "Direct" means the listener clicked a link and downloaded the audio file directly. "Embed" means the listener used the embeddable player to play the episode from a web page.
Subscriber History: Whenever your feed is downloaded, Pinecast remembers the fingerprint of that user. Pinecast will only mark a subscriber a single time in any 24-hour window. Note that this is not a great metric for measuring podcast success; there is no foolproof means of tracking the number of subscribers.
Listens by Device: When Pinecast can determine what type of device an episode was listened to on, it will break that down here. Note that some podcast software does not reveal this information.
Listens by Browser: If Pinecrest can determine the software used to listen to the podcast, it will break that down here. Note that some podcast software will identify itself as other applications (e.g., some applications will identify themselves as iTunes, even though they are not).
Listens by OS: If Pinecast can determine the operating system of the listener, it will be broken down in this section.
In general, they remind me of podbean stats. So, yes, they have stats.
I started a podcast called the Podcast New Flash. It's a daily show m-f with quick headlines, reviews, etc. I made it for the Amazon Echo (you can add it to your daily news). I late added it to Twitter and Facebook. I average about 30 downloads. I kept it this way for a month. Then I added it to iTunes. I didn't tell a soul that it was now on iTunes. This way I could see the effect of "being in iTunes." What was the effect of being in iTunes? Almost nothing. Previously I would get around 30 downloads an episode (all twitter and facebook). Now I get 35. I might have 10% of my downloads coming from my RSS feed (meaning subscribers).
So what this means is that you need to go to where your audience is, make friends, listen to them, and then tell them about your podcast. Being in iTunes is not the holy grail. It's a convenient place to tell your audience where to go. A better solution is to have a subscribe button on your website.
Now granted this is a hyper-niche podcast about podcasting, but I still think you need to realize that it may not bring you a ton of listens.
BIG NEWS: The Historic Tampa Theatre has confirmed to play our Movie The Messengers: A Podcast Documentary as one of its selection. The tickets will be $11 for anyone that would want to attend.
Here is the info: Messengers Premiere:
Wed March 22nd @Tampa Theatre
Ticket price for family and friends $11 per person
Theatre opens@ 6:30pm
$51.22 million last year. That's $140,329 A DAY see http://www.musicbusinessworldwide.com/soundcloud-may-run-out-of-cash-this-year-as-it-posts-e51m-loss/
Avoid the headaches, avoid spending too much on equipment, avoid website issues, join the School of Podcasting today
You can be the media. In a world where what is and is not true, you have the power and distribution to be your own media outlet. I have known Emily Prokop (of the Story Behind Podcast) as we run in the same circles, but I was unaware of her background in Journalism. So when I heard she had a degree in Journalism, I asked to come on and share some Journalism 101 insights. These include:
Emily's first show didn't end well, so she shares some insights into how they didn't set expectations, and in the end it didn't end well. So if you are starting a podcast with a co-host, be sure to make sure everyone knows what is and is not expected. This way you can get back to making content, and not worry about what happens if..... with your podcast as you've already set your expectations.
The extraordinary history of the ordinary. Do you like trivia and fun facts? Have you lost hours to Wikipedia rabbit holes? Do you ever wonder about the history of everyday things in your world? The Story Behind ... is the show for you!. Check it out on iTunes, TuneIn, Stitcher, Google Play Music or on her website at www.thestorybehindpodcast.com
Unlike newspapers and radio, we don't have those MUST HIT deadlines. While you want to publish on a regular basis, we can make sure that the episode is right before we publish it. You can get the best resources (see podcastingresources.com), whip up a great headline, and come out of the gate with great content.
Today I'm back from Podfest in Orlando Florida. What a great show, there were tons of brand new podcasters looking to jump into the space. This week we share if you had one podcast episode that sticks in your brain, if so why.
4:28 I share how the Podcast Family came to my rescue when I had a device fail when I got to Florida. Special thanks to Marc Johanssen of the Podcast Gear Facebook Group, and Michael O'Neal of the Solopreneur Hour who let me borrow gear to make my session happen when things broke during travel.
09:35 Gabe from Guys and Food said his favorite episode(s) were from The Sporkful http://www.sporkful.com/calls-a-root-beer-float-to-cure-the-cancer-blues/ and http://www.sporkful.com/margaret-chos-eating-disorder-advice-to-a-teenage-girl/
Both were poignant and heartfelt depictions of people who are going through pain and the ways that they try to handle it. Their stories are told in an authentic and human way. These episodes stand on their own because of that. However, they especially stand out when juxtaposed to the other, more lighthearted episodes. It reminds me of the TV show MASH in this way.
21:30 Emily from the Story Behind Podcast loved the story of Charles Manson's Hollywood.
25:36 The first question is what do you like about my show, the second question is what you wish I would change. Write and email with the title of "559" and send in a voicemail, or audio by 3/24
My presentation got off to a rocky start, this lead to many voice in my head filled with panic. Things weren't turning out the way I wanted. When I was done, as things had not gone the way I wanted, I assumed it was awful. Yet I was approached by people who told me it was a great presentation. I've said this before, if you aim at perfect and miss, you'll land on really, really good.
People are failing to launch their podcast because they are obsessed over things that don't really matter (color of website, the player your are using). I don't recommend a podcast based on the player or color of the website.
Lee Silverstein's Colon Cancer Podcast
Ham Radio 360 Podcast
Kenn Blanchard - Black Man with a Gun
Today I share some insights after talking with
Jason Norris of Podcast Logical
Chris Holifield of I Am Salt Lake
Lee of This is Rammy
We hear what it is like to start a local podcast including:
The struggles to interview local "Mom an Pop" businesses
Is it easier/harder to get a local sponsor?
How they developed their format
How they are promoting the show.
The School of Podcasting features:
Step by Step tutorials
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Private Facebook Group
Comments? Call them in 888-563-3228
Today we talk with Glenn Rubenstein who is the author of the book Podcast Advertising Works. Glenn worked at the TWIT podcast network in both ad sales and as the company’s Director of Marketing. He is also the founder of Adopter Media (https://adopter.media/)
You can purchase Hindenburg Journalist for $1.90 (Not a typo, typically $95) and help fight hunger. You can upgrade to their pro version for $215 (usually over $300). Need help learning the software? Check out the School of Podcasting's Hindenburgh Journalist for Podcasting Course
Corey Fineran hosts the Ivy Envy Podcast, and shares how his audience is paying for him, his co-host (and their families) to go to the Chicago Cubs spring training in Arizona (in addition to making some great keepsakes for their studio).
Glenn has been working in Ad Sales in podcasting for many years and today he shares some insights into:
What mistakes podcasters are making
What a future of dynamic advertising could look like
How to overcome common objections when trying to sell advertising
The book Podcast Advertising Works is great for someone who is trying to sell advertisements on their show.
Today I'm going to play some clips of a podcast (friend of mine, who has come and said he should've edited) to help demonstrate things you should consider editing out of your show.
Michael Butler knows his episode was going down a dark path (he has spoken about this on his show). Luckily for those who know Michael and the Rock and Roll Geek show, we found it funny.
Today we have a serious subject that isn't so much about getting more downloads, and new cool gear, but the fact that your podcast can make a difference. I've helped people save money on fear, and help them launch podcasts. I've helped them find ways to grow their audience, and give them insights into creating better content on the Podcast Review Show. I've helped a listener of my Logical Weight Loss podcast lose 100 lbs. None of those compare to the email I received from the producer of Kuldryn's Krypt podcast.
Honestly, in September of last year, 2016, I had resolved get my affairs in order and to end my life on Halloween night, the greatest day of the year. I was introduced by complete chance to you. I was on Spreaker, did a search for podcasting and you came up. I chose to listen to you because my birth name is Ryan Jackson and I have a brother name David. Keep in mind I had never heard a podcast prior to this and I have no idea how I or why I was even on Spreaker's website...but I was and there was you were. I am a Patron because you gave me the tools to start my own podcast but more importantly you, YES! YOU! "The Dave Jackson, provided me with something to live for. My podcast isn't great, it isn't even good, BUT IT IS MINE and it provides me with the outlet I need to help other's and once again have a purpose in this world. It is just a very simple fact-if I had not found YOUR podcast when I did, on October 31st, 2017 11:55p.m. a bullet from a Taurus .38 Special would be ending my life. Thank you for never giving up and fighting through...I'm sure through your divorce and the issues with your family it hasn't been easy but Dave, I am will continue to be literal living proof that it's been worth it. Thank you!
So today we are going to talk about setting expectations, and crushing it, etc.
30% of all entrepreneurs experience depression, according to a study by Dr. Michael Freeman, a clinical professor at the University of California, San Francisco. Depression among entrepreneurs is way higher than depression among Americans in general, which is estimated at about 7% — although that number could be even higher because of the stigma associated with talking about it.
Of the 242 entrepreneurs surveyed, 49% reported having a mental-health condition. Depression was the No. 1 reported condition among them and was present in 30% of all entrepreneurs, followed by ADHD (29%) and anxiety problems (27%). That's a much higher percentage than the US population at large, where only about 7% identify as depressed.
Here are just some examples
In May 2015, 31 year old Austen Heinz, CEO of Cambrian Genomics took his own life.
In July, 29 year old Faigy Mayer, CEO of Appton jumped off a New York rooftop.
26 year old Aaron Schwartz, a partner at Reddit, hung himself in 2013.
47 year old Jody Sherman, founder of Ecomom shot himself that year.
One of his colleagues, 24 year old Ovik Banerjee, followed a year later.
22 year old Ilya Zhitomirskiy, CEO of Diaspora, took his life in 2011.
In Las Vegas one project had three suicides. In an article The Downtown Project Suicides: Can the Pursuit of Happiness Kill You? they mention Jody Sherman (4/13), Ovik Banerjee (1/14), and Matt Berman (4/14) – all people involved in the Vegas Tech phenomenon.
Some people are smart enough to see the writing on the wall. Rand Fishkin stepped down as CEO of Moz in part because of his depression.Rand Fishkin
In 2010, suicide was the highest cause of death for people aged 15-49, in the developed world. That’s way above death from lung cancer and murder.
In 2013 Newsweek pointed out that the suicide rate in America had been increasing since 1999.
Why Is This Happening?
We get caught up in the should philosophy. I should have more downloads, more sponsors, more whatever. The bad news is your comparing yourself to someone's numbers who are potentially altered. We look at all the people "Crushing It" on Facebook, Twitter, and nobody sees the struggle. Should is fraught with guilt and remorse. It implies that you can’t change things.
So when we feel we are "falling Behind" we start to put poison in our bodies in the form of fast food, and other items that have no nutrition. We then cut back on our sleep to prove we are committed. In this instance when you need to be at the top of your game, you are filling it with junk, and robbing it of sleep. This is like buying cheap gas and punching a hole in your gas tank. Eventually the car is going to come to a quick stop.
We are told to DREAM BIG, and if we just focus on our dreams they will become a reality. This puts us into an anxious state, and that is NOT the time to be making decisions. Then we all get INSANELY Focused on our launch, and how we are going to come out of the gate at this breakneck speed, but then we are supposed to KEEP this pace. Anything less than a sprint is a lack of dedication. Think of joining a marathon an hour after it started. There is no way to catch up, but if you run the marathon that is still an undeniable feat. It is still something amazing that takes months of preparation, dedication, and is something a small percentage of people could accomplish. Yet you feel bad, because you're comparing yourself to others.
How to Get Help
None of this is intended as medical advice. If you need help, there are people waiting for your call, both friends and professionals:1-800-SUICIDE (1-800-784-2433)1-800-273-TALK (1-800-273-8255)
A new Y Combinator-backed startup, 7 Cups of Tea, is trying to tackle one common problem: the affordability of help. When founders are running out of money for their company, that's rarely when they can shell out for a visit to a psychologist or other mental-health professionals.
Tim Ferris talks about this in his latest book and he's mentioned it on his podcast that he has struggled with depression. His advice is to adopt of attitude of gratitude.
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Once a month this year, I'm going ask you a question and use those answers for an episode. I want to get to under you more, and in general get a better understand of what you like and dislike. This month I asked, "What are those things that make your go "Uggh" when listening to a podcast. They might make your even unsubscribe. SPONSOR: Emerald City Productions Get your first four episodes edited for $15 each (and only $40 after that – for shows up to 30 minutes). Just go to www.emeraldcitypro.com/sop(other companies are charging $99 an episode)
4:10 Haley Redke (Adopteeson.com) is not a fan of not getting to the point, and people that interrupt their guests. 5:33 Tracie Bonnick also hates when the podcast hosts hates it when the host of the podcast doesn't let the guest talk 6:05 Glenn the Geek Hebert of Horse Radio Network was on Podcast Junkies and said he hates it when the podcast hosts just runs down a list of questions 6:39 Brian Weber (bartenderjourney.net) hates it when people don't get to the point 7:15 Ishamael Colderon - Hates long intro 7:43 John Wilkerson (www.strugglingforpurpose.com ) hates a super long intro 10:00 Daryl hates a ton of ads at the beginning (Joe Rogan?) as in three minutes of nothing but ads. 11:00 James Aaron of https://2middleageddudes.wordpress.com/ hates people talking to hear themselves talk. 11:53 From new Father Daniel J Lewis (YEAH NOODLE BABY) from the Audacity to Podcast said, "I go "ugh" when a conversation with a guest starts with "getting to know you" stuff. I don't care about the guest's background until after I care about their message."
13:10 Kathe Kline from Rock Your Retirement goes nuts when she has to keep adjusting the volume 14:30 John Hilman hates it when the hosts and guest have WAY different volume levels. 15:50 Emily from The Story Behind Podcast - Four People Around One Microphone makes her turn off the show immediately. 17:20 Kuldrin Fire (kuldrinskrypt.com ) hates the word, "Right" and having to ride the volume knob, and he hates when hosts put down other hosts.
20:15 Emily from The Story Behind Podcast when they forget they have new listeners and talk about things from past episodes 20:53 Mark Des Cotes from the Resourceful Designer (and http://solotalkmedia.com/)hates it when TV Show podcasts refer to the actress name only (and not the character) 22:23 Emily from The Story Behind Podcast hates people who are note authentic and giant commercials.
24:00 Connie From the Small Business 101 Podcast couldn't believe the advice she heard about starting a business 27:00 Hall of Fame Podcaster Danny Peña from Gamer Tag Radio hates it when Podcasts about Podcasting promote the importance of New and Noteworthy (see newandnoteworthy.info ) 27:30 Cedric Green hates it when people Curse.(cookingwithceddy.ws - coming soon). It unprofessional and you can't listen to it with kids in the car. 28:35 Emily from The Story Behind Podcast judges harshly when easy to remove ums are not removed. 30.17 Michael Blakston (Road Noises Podcast) hates mouth noises
33:14 Cheri Fields (Christian Science 4 Kids) had some show that were so boomy she couldn't understand the podcasters due to the room noise 35:07 Nivek Thompson of Real Democracy Now Podcast - hates when the host sounds like they are in a barn. 35:50 Chris Hache (chrishache.com) - If your podcast is not pleasing to my ears you are gone!
Try Price (Completely Comics) hates when a podcaster will "be right back." 37:12 Rob Kerns from Living the Vet Life - When a podcast is filled with complaints, but there are no solutions proposed. 38:55 Steve Stewart - hates it when people don't edit, and when people kinda, sort of, maybe, think about, taking action. 41:27 Cheri Fields (Christian Science 4 Kids) the ultimate pet peeve is when people can't listen to your show cause it doesn't work.
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Today we go deep into running the business that is The Horse Radio Network. We talk with America's Horse Husband Glenn "the Geek" Hebert
SPONSOR: Emerald City Productions
Get your first four episodes edited for $15 each (and only $40 after that - for shows up to 30 minutes). Just go to www.emeraldcitypro.com/sop (other companies are charging $99 an episode)
Ravi is the man behind Digital Access Pass which is a great membership script if you're looking to turn your Wordpress Website into a Membership site.
What a typical day looks like
The rules of setting up additional shows
What media group is RIPE to start their own podcast
What Glenn does with his advertisers to keep them engaged
Check out Glenn at www.horseradionetwork.com
Podfest.us February in Florida
Free video course "Podcast baby steps" will show you in bite size chunks what to do.
I was reading an article where West Word was interviewing Dana Gould (Who I find hilarious) and they asked him he still does his podcast (the Dana Gould Hour) while now running/writing the show Stan Against Evil. Here is what Dana said,
“I cite the podcast as the things that literally made everything else possible. It keeps my name out there and connects my audience. I think the reason that I’m still allowed to work in clubs is because my podcast has nurtured and cultivated my fan base to the point that people show up. Because if people don’t show up, you don’t get hired. And I think the podcast is very much responsible for that.
Dana Gould Hour on iTunes
Dana Gould Hour on Stitcher
Spreaker.com is a podcast media hosting company that has the added bonus of being ale to stream your podcast live. The recently rolled out an ad revenue program. The program right now is beta, and only for US users. It allows you to have a 30 second preroll ad (meaning it is the first thing that starts your show, it goes before the show - pre-roll). There is some new terminology
Requests - The number of times your episode is called (most of us would refer to this as a download, but in this case Spreaker is streaming the file)
Impressions - This is how many times an ad was in your request
Currently impressions will only appear if you're using the spreaker player on your website (again, this is beta, more features coming)
You won't have ads through your RSS feed
Some advertisers have a geographic specification so that they only run ads in certain area. I had an ad for a college in Cleveland Ohio (I live on Akron)
Levelator is a free program (mac and PC) and allows you to drag a file into the software and it will adjust the volume level to be consistent. For example if you have an interview and you are louder than the guest, the Levelator software will adjust the audio of your guest to match your volume. You can find it at http://www.conversationsnetwork.org/levelator
Liberated Syndication (libsyn) pioneered the system to host and publish podcasts in 2004. And since then has grown to the largest leading podcast network with over 2.6 billion downloads in 2014. Libsyn hosts over 25,000 shows with 44 million monthly audience member. Find it at www.libsyn.com (use the coupon code sopfree to get a free month)
I had someone said to me, I don't want to think about it, I trust you. Tell me what to do.
Well, there is no one size fits all, but here are some things that I recommend:
I use Libsyn for my media hosting and distribution. I used them 10 years before I started working for them in 2016.
For my Wordpress theme I use Appendipty themes which run on the Genesis platform, or if your situation is a website that has a podcast, I like the Elegant themes Divi (which I will be using on this website later this year)
I would record a few episodes. This lets me see how much it takes to get create an episode, and then it lets me decide what my publishing scheduling.
I would ask some people who are my target audience to listen, and get feedback. The goal is to ensure you are delivering value that makes people do one (or more ) of the following:
I would have a few "in the can" (which means recorded but not released) if possible so that if life happens you can still publish without missing your schedule.
Publish an episode or two (I don't believe you need 3, 5, 8 episodes - unless you have content coming out of your ears) and then list them in the following directories
Most apps like pocketcasts and overcast pull from iTunes.
Get your first four episodes (up to 30 minutes per episode) edited for $15 each. From head to toe you will sound great. Go to www.emeraldcitpro.com/sop
Dana Gould Hour on iTunes
Cale Nelson of Ham Radio 360 sent in a great story where a listener told him NOTt to make dinner the Thursday before Christmas. Then sent Cale a giant box of Barbecue. When you've got a houseful of kids, and your wife is happy because the food is excellent, and she didn't have to cook it - it's a big win.
Check out Cale's show at HamRadio360.com
Should your business have a podcast? Probably. It's a great way to get in front of your target audience no matter where they are. I was asked to be on a new podcast coming out today (my episode is in the future) and its from Tim Sinclair. You may or may not know that name, but I'll reveal who his is in a second. I just checked out his site and then it hit me. This is a great example of using a podcast for your business.
Tim Sinclair is the CEO of Ringr . This is an app and service that allows you to record both sides of an interview. If you're worried about doing a "mix minus" then you may want to check out this service. Plans start at $7.99 a month for the basic, and $18.99 for the premium. For more information go to http://ringr.com/podcastcoach
The people that use Tim's technology interview people and want a good recording. There are two ways to learn things. You can be shown how to do it right, or your can bring in those two famous trainers that seem to help everyone. You may know them as Trial and Error. They are not very efficient, but their lessons cut deep. You want your podcast to do one of these things
If you have your show do more than one of the above, you're headed in the right direction.
So what Tim did is launch a podcast filled with fun, entertaining stories that can be educational as well. The podcast is called My Worst Interview Ever. He has interviewed people like Cliff Ravenscraft, The Mobile Pro Shawn Smith, The App Guy Paul Kemp, XM Radio’s Doug Hannah, Blubrry’s Todd Cochrane, Libsyn’s Rob Walch, syndicated radio host Brant Hansen, Dave Jackson, Dan Franks, Jeff Brown, Daniel J. Lewis. The stories I understand are hilarious. The first episode is John Lee Dumas talking about his worst interview ( a rock icon famous for selling coffins).
So when creating a podcast, one strategy is to create a podcast that your target audience wants to hear. Tim identified his audience and has come up with a fun and entertaining way to produce good content without making his show a giant infomercial. Remember, nobody tunes into an infomercial on purpose.
The next thing I like is Tim is already in iTunes and Stitcher. He doesn't seem too worried about the magical happy place of New and Noteworthy and his first eight weeks. With content like this, I bet he'll get listed because he didn't name his show wtf this week in cold cases on fire.
He also made sure NOT to make it giant Ringr commercial. He does a quick mention in the middle. He understands the idea is to build an audience first.
The Penzu podcast is meant to help promote their company (penzu.com which I love and use)
Nobody is looking for "Penzu" that doesn't know then) so how is this supposed to bring in new people?
They are using Soundcloud as their platform (who are leaking money). Switch to Libsyn.com and your back catalog comes for free during the first quarter of 2017, and get a free month using the coupon code sopfree
Their titles look awful.
There is no description.
They only have seven episodes (which is fine), but they have the podcast in their software (so their customers have had "episode 7 in their platform all year)
I recently did the "Favorite Podcast Ever" show where you sent in your favorite podcasts and explained why they were your favorite. I always then go to the website of those show and share that someone thinks you're the best. I am amazed at some of the things I find. Before we get into those, you do need to decide what your website is for. By this mean I mean if your podcast is to drive leads to your business, then you might have a giant sign up form. If you're trying to grow your community, you might really be sending people to your Facebook group. So in the end, there is no one size fits all. However, there are two things I hear over and over and over. I hear, "I want more downloads, and I want more interaction." When I go to the websites of these people, there are no links to subscribe to their show. There is no easy way to contact you. One person I had to tweet at (and their twitter account was waaaay at the bottom of their screen).
I had someone who was going to hire me to help him get more subscribers. I went to their website, and said you don't need to pay me for this, but there isn't a single subscriber button on your website.