Sat, 7 December 2013
Andrew Zarian started podcasting in 2009. Today he shares his story and his insights on how he great the Guys From Queens Network from a hobby ("My first podcast was awful") into a his full time job. The interview is aounr 50 minutes long and in it you will learn.
Sat, 30 November 2013
Today I ask a very hard question: What is your favorite podcast. If you could only choose ONE. What would it be, and why. We hear how companies are getting more leads from their podcast (good, solid leads), and we get some updates from Stitcher, Mixlr, music licensing and more.
Because of My Podcast We Are Getting 5 to 10 More Leads... [1:45]
Jim Collison of theaverageguy.tv who does work for Gallup explains how his company is getting 5 to 10 more leads per episode when they produce a show (they are also getting 500 people LIVE to listen). You find it at http://coaching.gallup.com/
International Association of Internet Broadcasting Spotlight [5:25]
I was interviewed on the IAIB Network Spotlight show and I was talking about the early days of podcasting, how to make money with your podcast, different microphones, and the future of podcasting. You can find that at many other shows at gfqnetwork.com
Stitcher News [9:20]
Stitcher is now the #1 platform on the Android platform and on iOs (second to Apple's podcasts app).
They have 12 million people using their app and over 20,000 shows to listen to on their platform.
They now have the ability to stream or "Save for later" option.
They have plugins for chrome and for firefox so you can control your player from your browser.
You can promote single episodes now by clicking on the "promote" button and then send links to episodes, or put a player on your website.
Podcast Charts [17:05]
I've had a podcast directory and I've had a podcast that involved voting and was AMAZED and how hard people worked to cheat a system (when there wasn't even a pay off). If you are interested in starting any kind of websites that has voting and isn't hackable. If you want to create a new "podcast award" please let me know.
Michael was amazed that so many of the very top podcasts started off asking for money. It turns out that podcasts that achieve a certain level of success will not be able to use the same account type as an independent podcaster (both Libsyn.com and Blubrry.com have items in their terms of service).
What Is Your Favorite Podcast? (And you can only chose one) [24:00]
If you were on a island by yourself and you could only subscribe to ONE podcast (no "ties") what is your favorite podcast? Let me know and we will reveal the results in December. So let me know
The name of the podcast
What is it about
Where can I find it?
Why is it your favorite podcast?
Mixlr Beta Review [28:15]
I've been playing with mixlr.com and their new beta software. Keep in mind this is BETA software. I love the fact that you can now mix in more than one input (so the software acts as a "mixer"). You can also load sounds/songs to play. It looks pretty cool.
The one thing that needs fixed is the lights that represent the levels have no color so you have no idea when you are close to peaking. I like this service better then Spreakr.com at the moment as I keep having issues with Spreakr.com
Keep in mind I DO NOT RECOMMEND podcasting LIVE when you first start out. If you've been podcasting for six months, then you might want to consider it. Realize that a very, very small percentage of your audience will actually consume your episode live.
Updating on Licensing Music For My Podcast [36:00]
I have been contacted by a representative and they want to charge me .05 - .10 per download. This means I'm paying a huge amount PER EPISODE and won't work. I would be willing to pay 100 a year for use of a few seconds of a song in my podcast.
Why Not Use a Lavalier Microphone All The Time
Last week we mentioned a new lavalier microphone that sounded very clear. So why not use those all the time (especially for video). For me, I do very little video so I'm more interested in sounding better than looking better. Even when I'm on the Podcaster's Roundtable Podcast, I use my typical microphone (even though it takes up part of the video screen). I would bet that we get more downloads of the audio file than we do the video.
Sign up at the School of Podcasting today http://schoolofpodcasting.com/become-a-member/
Sun, 24 November 2013
Today I share some insights into how the "podcasters" community is now being able to show social proof (300 members in the Google+ group alone) and influence (Soundation is looking at implementing a solution with their software for podcasters). We also get to hear a new lavalier microphone, and get a last five in five.
Soundation For Recording Google Hangouts On Air [4:00]
Today I share how a member of the School of Podcasting heard me talking about Rady Ortega's video on Soundation. Then we found out it could only record up to 10 minutes of a Google Hangout On Air. Because this software company can SEE the size of just the Google+ Podcaster's group, they are looking into a way that podcasters could use their system to record longer than 10 minutes.
Podcasting Will Continue To Attract Services to Make the Process Easier
While Soundation doesn't make it super easy for recording Google hangouts On Air, it is a step in the right direction. As podcasting is growing more and more services like Podcast Fast track and Authority Engine are popping up to help people create podcasts. As podcasting continues to grow we will see more service created to help make podcasting easy to produce and consume.
Podcaster's Round Table "Thankful Podcasters"[13:35]
You can hear on episode 21 of the Podcaster's Roundtable where we talked about what we were thankful for. One is that you get to meet like minded people and connect with them. When you start a podcast, you can become the anchor that all the information filter's through.
Fighting an Invalid RSS Feed[17:37]
There is a feature in the PowerPress plugin that enables you to specify the order of the episodes in iTunes. The bad news is feedvalidator.org doesn't recognize these itunes specific tags and marks it invalid. So if you are using this feature the only way to tell if your feed is valid is to manually subscribe to the podcast and make sure it still works.
Rode Smart Lavaliere - Main Stream Media Isn't All it's Cracked Up To Be[22:00]
Elsie from Elsie's Yoga Class and the Feed podcasts chimes in with a comment from last week's show about having an average of 141 downloads per episode. She mentions that she is recording her call on the Boss Jock Studio app on her phone, and is using the Rode Smart Lavalier microphone. She mentions about moving to "main stream media" podcasters who are moving to that platform:
1. have the personality that is attracting a following
2. Understand the "entertainment system."
3. Getting a "main stream" show means focusing on making money and watching your viewing numbers.
You can learn from the main stream media, but start learning about art of negotiating, creating a media kit, and getting ready to change your show to meet the needs of the network.
She also mentions that:
1. You have to Hustle - bust your butt. People who are getting opportunities from their podcast are not sitting on the couch waiting for opportunity to knock on their door.
2. Main stream media will strip you of control of your show.
[easyazon-block asin="B00BHN05H2" align="none"]
Last Five in Five from Ryan K Parker[37:36]
Ryan Park of the Food Craftsman podcast share the last five episodes he listened to. You can find out more at The Food Craftsmen: Celebrating the People Behind America's Handcrafted, Gourmet Food Business Movement, & Their Recipes.
5. This is Your Life -
The Dumas Effect - Prequel on Podcaster's Studio [40:43]
Steve Stewart penned a great article on what people are calling "the Dumas Effect." Where people see the Success of John Lee Dumas and his show Entrepreneur on fire, and decide to "do what John did" (and expect the same staggering success. We will be discussing this in a future episode of the Podcaster's Roundtable. This reminds me of the 80's where a unique band would appear and become popular. This would be followed by 5-7 bands who looked and sounded just like them. However, because they did not have the originality, personality, or talent, they often fell flat.
While we can learn a lot from John's dedication, his ability to plan ahead, his commitment, and his passion. I own the exact same guitar as Angus young from AC/DC but that doesn't make me Angus young.
Instead bring your personality, and your UNIQUE selling position that you will being to your podcast.
We will be discussing this WITH John Lee Dumas on a future episode of the Podcaster's Studio. Follow me at @learntopodcast and I'll announce the time when it is selected.
Why I Love Podcasting - Making the Connection [48:49]
I saw the movie the Delivery Man with Vince Vaughn, and in the movie at one point he points at one of his children and says, "That's my DNA!" as he watches his son score in the NBA.
While I can't take credit for the talent of the people who come to the School of Podcasting, there is a part of me that goes, "That's my DNA!"
It talks about the connection that only a parent can understand (connecting with their kids) I have no frame of reference. I have no children (only three wonderful step children). So as I am watching this movie and I see the effect and influence ONE PERSON can have it came to me. THIS IS WHY I LOVE PODCASTING. YOU a person on your own, can significantly effect other people in a positive way.
There are times when I feel like a parent. In the same way that I would tell a child to stay away from the hot stove to protect them. I tell people to stay away from services like Blog Talk Radio.
When there are tons of people stating things like "there is no money in podcasting" and I read the article that shows how to spend $2000 on equipment (when you can get started with $100, if not $35). I want to protect you from the people who are giving really, really bad podcasting advice.
Mentioned on This Show
Boss Jock Studio Software for creating a podcast on an iPhone
Start Talking and Recording Today with Nick.
Podcaster's Paradise - Learn to podcast from John Lee Dumas
Sun, 17 November 2013
Today we hear how a podcast listener got a job, how skype's API is sticking around, that TV is looking for talent in podcasts, we also answer the question, "How many downloads did podcasters download in September 2013, we also listen to the top five podcast in iTunes to see what lessons we can learn.
Authority Engine Podcast Interview [7:00]
I was interviewed by Ben Krueger on the Authority Engine podcast where talk about where podcasting came from and where we think its going (and how I got involved in podcasting in the first place).
Because of My Podcast - Someone Got a Job [1:52]
Today Ben Adam Smith from www.houseplanninghelp.com tells us his podcast actually helped someone get job. I've always said that podcasting is changing the world one download at a time, and in the case of this now employed person it's absolutely true. Check out Ben Adam Smith and his podcast about Eco Homes, Energy Efficient Homes, Build a Better Home : House Planning Help
Ben also likes the Audio Technica 2100 for podcasting
Is Podcasting the New Testing Ground For TV? [11:05]
An article in the Washington Post pointed out the number of comedians that are getting television shows by producing and connecting with an audience via their podcast.
Nikki Glaser and Sara Schaefer, who turned the rapport they demonstrated on their podcast “You Had to Be There ” into “Nikki and Sara Live” on MTV.
Chris Hardwick, who recently launched “@midnight” on Comedy Central, also brought his “Nerdist” podcast to television on BBC America this past spring.
Scott Aukerman brought an absurdist faux talk-show version of his “Comedy Bang Bang” podcast, with band-leading assistance from Reggie Watts, to television viewers.
Marc Maron brought his WTF audience to his television show called "Maron."
In the cases of Aukerman and Maron, the network just announced that it is bringing the show back Comedy Bang bang for a third season and announced a development deal with the podcast network Earwolf, which Aukerman co-runs. Maron's podcast has been asked to do a season two.
Scott Aukerman also notes that the podcast, which, according to him, has approximately 175,000 “listens” a week, has a larger audience than the televivion show.)- comedy bang bang
Maron’s podcast has 2.5?million to 3?million downloads each month, according to IFC. For the television show — which has an audience of 2?million, when combining live viewership plus a week of playback on DVR. THis makes sense as a podcast audience typically consumes time shifted content.
The head of IFC Jennifer Castera (IFC is the cable channel that has brought on Maron and Aukerman) said about discovering talent from their podcast, "It’s cheaper, she jokes. “And it’s a better use of time.” Development executives listen to podcasts while washing dishes and on their commute. “You can be far more efficient in your discovery of who’s great at the craft,” she says.
Recording in Skype is Staying [20:13]
Skype will continue with the Desktop API. It was going to be retired in December of 2013. They have changed their mind.
What's A Good Podcast Download Number? [21:20]
According to Rob Walch VP of Podcaster Relations in September of 2013 a podcast episode that has been live approximately 30 days averages 141 downloads. If you have over 3400 downloads you are in the top 10%. If you have over 9000 downloads you are in the top 5%. Lastly, if you have over 50,000 downloads per episode (again after having it live for 30 days) you are in the top 1% (this would be the Marc Maron, Adam Corrola, Jay Mohr, etc).
Don't Think That You Shouldn't Export More
I'm making a podcast that is purposely horrible. I am making all the mistakes that podcasters make as a test to see just how many downloads a HORRIBLE podcast can generate. One episode that is nothing more than an intro, and then the sound of a 30 second fart, and then an outro - received 14 downloads.
Don't get hung up on your podcast download sttas. I hear listeners of THE FEED asking for an app so they can check their download numbers. Instead of spending tons of time looking at the number of downloads, why not take that time and spend it on developing content that people want to listen to (and the numbers will follow).
I heard about this on the Podcasting 101 show
Listening to the Top Five Podcasts in iTunes [31:31]
I decided to listen to the top five podcasts in iTunes. Here is what I learned.
1. This American Life (the top podcast). Starts off with a pre roll advertising. They don't really explain what the show is about. They also only have one free episode and if you want the rest you have to purchase them.
2. Ted Radio Hour. Also starts off with a pre-roll advertising. It does explain what the podcast is about and has a decent show introduction. The hosts dig a good job of grabbing my attention. Even though this show is from NPR, it seemed more of a conversation than a performance.
3. Philosophize This. This did a nice job of creating an atmosphere of community, and for grabbing my attention and letting me know exactly what the show was going to be about.
4. Radiolab from NYC. This starts off stating that their bandwidth costs is over $21,000 and asking for donations. Apparently being at the top is expensive (I would use Libsyn.com - with coupon code sopfree, or blubrry.com ). It costs 120,000 a year. Here again you hear the host talk about the community. I do like the laid back approach from this podcast.
5.Welcome to Night Vale. Here again the show starts with pre-roll asking for support. This is kind of an old time Radio program where theater of the mind kicks in. The very weird thing fro this podcast is I couldn't find a way to listen to their podcast on their website. The link to their website from iTunes went straight to a donate page. Here you can see the people in this show are performing, not so much talking to the audience but at the audience.
All of these shows did have album artwork.
Podcast Awards [50:30]
I'm very happy about being nominate for a podcast award this year (and last year). This year I went out of the my way to remind people to vote. It was a TON of work. I felt like I was annoying all my friends and family. I'm not sure I will be trying to get nominated last year. It took time away from creating good content to promote my nomination.
Lastly, a post on the internet hinted that the Podcast Awards was slightly skewed to promote podcasts on the Tech Podcast network. Todd Cochrane and everyone at blubrry.com, rawvoice.com and other podcasts entities have been open in the past about any successes or failure as we have all grown together. If you don't like the Podcast Awards format, I highly encourage you to start your own.
Mentioned on This Show
Sun, 10 November 2013
Today we are talking business podcasting, the cons of free hosting (again), as well as podcast success stories, a last five in five, and we answer your podcast questions. Please vote for the School of Podcasting at the Podcast Awards
Can You Ask For Too Much From Your Audience [1:00]
I recently appeared on episode 20 of the podcasters roundtable and we tried to answer that question. The panel consisted of Join me (Ray Ortega), +David Jackson, +Nick Seuberling +Corey Fineran +Izabela Russell and +Ileane Smith and it was great content to where I now changed my show opening to give ONE method of contact. Subscribe to the Podcasters' Roundtable - Podcasters Discussing Podcasting in iTunes and never miss another episode.
Because of my Podcast Calob Bacon - I'm a Television Writer [2:25]
Bacon was on the New Media Show (hosted by Rob Greemlee and Todd Cochran) and Calob explains how he has been ask ed to write for the television show Sulivan aqnd Son, write for magazines, and host another podcast . Check out the The New Media Show (Audio) in iTunes.
Please Vote For The School of Podcasting at the Podcast Awards (General Category)
We only have a few days left. You can vote every single day from now through the 15th of November. You can vote for the School of Podcasting in the General Category, and Feeding My Faith (another podcast of mine) in the Religion category. Thanks in advance. You can check out who I'm voting for as well as a video showing you how to vote at www.schoolofpodcasting.com/podcastawards
Last 5 in Five [5:51]
Today's last five in 5 comes from Marian Pierre-Louis of the History podcast Field Stone Common at www.FieldstoneCommon.com
1. The Feed: The Official Libsyn Podcast | Podcast Strategy | Podcasting Tips | Media Hosting
What were the last five podcasts you listened to? Let me know
Yet Another Reason To Avoid Free Podcast Hosting [9:00]
I have talked about those horrors of free media hosting in the past. This has been taken to a new level with podomatic. I recently published an article that shows how they rotate a ton of ads during your show one of which was for a "Facial Massager..." So you save 66 cents a day while you pimp vibrators to your listeners on your website. There is more to this story if you'd like to read more. You can get a free month at Libsyn.com by using the coupon code "sopfree".
Ben Kruger Shares Insights on Business Podcast [14:00]
I met Ben on an episode of the Podcaster's Roundtable (hosted by Ray from the Podcaster's Studio). I was using Call Burner to record this. We had a horrible connection due to Ben being in Tailand. I was able take my side from callburner and Ben had recorded his side (using Audacity), and was able to mix all the sides together. You can see me using Call Burner here.
Tips For Starting a Business Podcast
1. Who do you want listening? Who is your target customer
2. What is the central message of your business?
3. Take a long range view of the podcast.
4. Pick a day and time to publish your podcast so you can be seen as reliable.
5. Determine what the most important CALL TO ACTION, and choose ONE.
When you go into a Mexican restaurant they all have chicken, tacos, rice, beans, but you need to select ONE.
6. If you do direct people to follow you on Social Media, make sure there is something of value waiting for them.
7. Don't make it a giant commercial.
Legally Playing Music In Your Podcast [48:30]
Last week I played a song called Something to Say by Matthew West and I put a blurb at the end of the podcast talking about the arrangement and guitar tone in a way that I might be able to say I was commenting on the piece ("allowing" me to claim fair use if needed in a court of law). If you want to play music in your podcast, its going to cost you around $300 a year (about $35 a year depending on how popular your show is, and how much revenue you generate from the show). You can read more about (what I feel is closest to what we do) the Websites and Mobile Apps Liscense and read the contract here.
So in a nutshell you
Basically you contact ASCAP or BMI or both according to which music you are using.
Then you get an Internet License, cost about $280.00 for each one.
Then you make quarterly reports on what songs you played, and what income you made.
If you make more than a $2000 a month you must pay them an extra percentage.
Ask the Podcast Coach Location
Got more Podcast Questions? Come ask myself and Jim Collison as we record "Ask the Podcast Coach" but we have been testing different platforms (last week spreaker.com would not work). The best plan is to go to www.schoolofpodcasting.com/live and we will have links there. You can follow me at @learntopodcast and I tweet when we go live.
Sun, 3 November 2013
Do you have something to say? I bet you do. All you need is the courage to podcast and once I show you how easy it is, you will be ready go. I found a cool piece of gear for people using the Audio Technica 2100 microphone (a shockmount / pop filter). We get you over the recording skype on a PC issue, and a great podcast success story.
Because of My Podcast People Are Buying My ebooks [2:55]
Steve Ferris shares how his podcast The Rad Daddy Podcast has helped him get connect with people who are now purchasing his books for children. He had made some great connections, has been listed in new and notable in iTunes. He is being heard in 122 countries and he has his podcast to thank for it. Check him out at www.raddaddybooks.com
Podcast Gear: Shockmount for Audio Technica ATR2100usb [5:00]
I love the Audio Technica 2100 microphone for podcasting, but it's not as big in diameter as microphone like the Electrovoice RE320. I have ordered the "OKEBA Studio Condenser Mic Microphone Shock Mount With Metal Wind Screen Pop Filter Mask Shield For Recording"(what a mouthful) from Amazon. I'ts a whopping $12. This will help cut down on noise if I move the microphone as well as "popping P's". [easyazon-block asin="B00AKPH4OK" align="none"]
Last Five in Five from John Overall [8:30]
John Overall from www.wordpressmedia.ca and wppluginsatoz.com listened to these five podcasts last: No Agenda Show: Great show on politics Manfried in the Kitchen (still looking for link) DH Unplugged. - finance Podcast Review Show - Podcast Reviews Weekly Web Tools - Tips for the DIY webmaster
The Courage To Podcast [10:10]
I had asked you to nominate this podcast for a podcast award. Sunday night I sat down to see if I was nominated and when I look at the technical category the School of Podcasting was not listed. My hear sunk. I was going to look very stupid. I had put my neck out, and I got it cut off. I looked in the Religion and Inspiration category and there was my Feeding My Faith podcast and I WAS Nominated. COOL! I was really surprised as the School of Podcasting audience is much bigger than the Feeding My Faith audience. So it was a mixed bag of emotions. This made me go back and ask why I podcast? Did I start this to win an award (no). I do this to help people. I had a great phone call this week where the caller said I was helping them achieve their dreams. That was cool. I could heat their smile over the phone. Starting a podcast can be intimidating and like anything else in life that requires time, commitment, and skill it can be a bit scary. If you think about driving, starting a job, having a child, those are all things that you get nervous (or scared to death) when you start these activities. If you talk to any parent they will tell you that children require a ton of time, but they also say there is nothing that touches the experience of having and raising your child. Podcasting delivers a great experience. I'm not saying its the same as having a child, but it does help you grow as a person. Yet, we wait because we might be afraid to look stupid. Don't be afraid to look stupid. When I finally scrolled back up the page I saw where the School of Podcasting HAD been nominated by you in the general category. PLEASE VOTE FOR ME: I thank every single person who voted. Now for the next two weeks I need you to take a few minutes every day and vote for the School of Podcasting in the General Category, and Feeding My Faith in the Religion category. If you want to see who I'm voting for, go to www.schoolofpodcasting.com/podcastawards. If you want to vote now, go to www.podcastawards.comand I thank you (so much) in advance.
Lessons From the 9th Annual Podcast Awards [26:26]
There are a on of things that Todd Cochran from Blubrry.com came down and delivered the state of Podcasting (blubrry.com provides media hosting and statistics for podcasters). All of the stats are listed below. Here are some things you can do to help grow your audience: 82% have less than a paragraph - WRITE MORE
Income diary says you should shot for two thousand words. Make Your Podcast Easy to Find 37% make you dig to find their podcast! I am using the YNAB budgeting software. I heard about it on a podcast, and bought it after listening to THEIR podcast. However, I had to search for it in iTunes (I couldn't find a link on their website). The sad news is after I heard about their customer service and philosophy (on their podcast) I INSTANTLY bought the software. Jason Hartman attributes 10 million in sales to his podcast. Your RSS Feed is Broken 23% have invalid podcast RSS feeds (SoundCloud is not a good podcast option.) Don't type your show notes in Microsoft Word, do them directly into Wordpress and save them as a draft (so they won't be public until you hit publish). Stats That Caught My Attention: 83% have a findable iTunes link Shows releasing video, audio, and blog content grow 42% faster than shows that do just audio or just video Shows publishing less frequency than once per week grow 69% slower than weekly shows. 95% have their own .com Only 7% have nonbranded sites like libsyn.com, wordpress.com, or similar generic pages 92% are using WordPress 71% publish only audio 15% publish only video 32% are blogging as well as podcasting 29% are creating audio, video, and blog posts 26% are mobile-friendly 68% have a Twitter link 77% have a link to facebook. 56% have a Google+ page Only 31% are still using FeedBurner, this is down from last year's 71% 23% have a Stitcher logo/link 51% publish episodes weekly 44% publish more than once per week Things Podcasters Need to Improve44% do not have way to play or download the episode on the home page (see player.podtrac.com) 21% have an RSS icon on their default landing page that was podcast-ready 7% have a visible email address 23% have a podcast RSS feed buried on a subpage of their website 12% have a newsletter sign-up page 15% have a call-in number or widget 56% do not have an findable RSS feed on their site
Mentioned In This Show
Matthew West YNAB Software Platform Book by Michael Hyatt Free Audio Books from Audible
Sun, 27 October 2013
In episode 379 we have a quick podcast success story, we talk about launching your podcast (and why it doesn't have to be perfect), we hear about using MagicJack as a podcast voicemail system. We talk about what to expect when asking your audience to chime in on something. We also talk about having an attitude of gratitude.
Because of My Podcast I Got To extend My Stay For Free [2:00]
Doug Parker from the weekendtravelshow.comgot to stay two additional nights at his destination so he could cover his destination on his podcast.
[5:00] Launching Your Perfect Podcast
Your podcast doesn't have to be perfect to launch. While you want to come out of the gate with your podcast in a professional manner, it doesn't have to be perfect. Grammar Girl who has been on Oprah and this month was on the Today show. Grammar girl was not her first episode. Cali Lewis's Geek Brief show originally had a "Spies" back story (Cali is not her real name), but they changed format. Erik Fish has a very popluar podcast called Beyond the To Do List. Beyond the to do list was not his first podcast. Kenn Blanchard has changed his format over the years. So if you're waiting for your podcast to be perfect, it might be "good enough". There is one thing that is certain: It doesn't have to be perfect to launch. You can't improve what you haven't started. Marc Maron's podcast originally used a song by AC/DC before switching to his current theme (probably because its illegal). Don't mistake that I'm saying "just throw it on the wall," but so many times people have a really good podcast but they won't launch it because it's not exactly the way they pictured it in their head. If you need help, or want an outside opinion I would love to help you start a podcast.
[15:29] Using Magic Jack For Podcast Voicemail
MagicJack is a device that you can use with or without a computer. The new version plugins into your router (so you don't have to leave your computer on all the time). You an buy the system for a little over $50 at Amazon. The system is around $20 a year with unlimted phone calls, plus you get unlimited voicemail. You can also check your voicemail from your cell phone. Here is what Bud had to say about it Here is a list of some of the differences between our award-winning service and Skype. magicJack PLUS can be used without a computer. Skype must be used on a computer and the computer must be on magicJack is an easy-to-use portable device that allows you to use a traditional telephone handset to make and receive calls. Skype is a software program and accessories must be purchased separately. magicJack software runs automatically. Skype software must be installed on your computer. magicJack utilizes a dedicated telephone network and provides crystal-clear call quality. Skype uses a peer-to-peer network. magicjack provides a free telephone number. Skype charges up to $72.00 a year for a telephone number magicjack provides free voicemail. Skype charges up to $24.00 a year for voicemail. This one Service takes the place of Skype and Speakpipe and you only have to pay once a year or you can buy additional years. I use Kall8 for voicemail which is $2 a month and .06 a minute. The audio is fine (not super high quality), but listenable. After all a phone will always sound like a phone. Bud liked it over Speakpipe as the voicemails can be any length.
[21:30] New Group Podcast Chat
I have installed a group chatting software as a test. Ise Rumble Talk for this ($16 a month) This is a group chat room where people can connect with each other. The cool side of this is you can easily use a QR code, and join the chat on your smart phone. You can set up words that can't be used in chat you keep it family friendly, as well as assign moderators who can boot people who want to take your chat into areas that you don't want it to go. You can install it and have it up and running a few minutes. I got this up and running on my website in next to know time. There is a wordpress plugin that makes it super easy to integrate. The chat is hosted on their servers so it won't slow down your site. You can actually send a link via email/twitter (in my case the website link is http://www.rumbletalk.com/client/chat.php?_G9V4B4w ) You can choose to save all the chat information (so if you want to see what people are chatting about - which could lead to good content) You can test drive it for 30 days free(with a restriction of only four people in the chat at once).
[26:55]Results From Last Week's "How Long Should This Show Be:
I had a 1% response from the number of downloads with 50% coming from phone, 40% coming from comments, 10% coming from people emailing their mp4 files. If you have any questions, ASK your audience. Embrace any feedback you get. Podcasting can be very democratic as your audience (if you want it to ) can shape it and mold it. Steve from www.moneyplansos.com Chris noturnalpodcast.com John Morgan let's talk metal and treasure hunting Dareen Drake from the Engaging Life and Leadership Judy from farmnwife.com [47:51]Podcaster's Roundtable 19 - How To Pick a Podcast Topic I was on the Podcaster's Roundtable with (+Ray Ortega ), +Ben Krueger +Kevin Mulryne and +Ben Adam-Smithto discuss the process of choosing a podcast topic. We had a great time and I met some great people
[50:00]Take Time This Week To Say Thank You To a Podcaster
We are all busy, and we consume podcasts all week. We all know how great it feels to be appreciated. With this in mind, I would like to you do something to show the host of your podcast that you appreciate them, and are thankful that they are taking the time to produce content for you. Podcasting can feel like a thankless job at times, and you can make someone's day with just a few words. Be it an email, a voicemail, a comment, pleas take action this week to thank a podcaster (that isn't me). So please take some time this week to thank a podcaster who you listen to (that's not me). You will feel better and you will put some "gas in their tank" I'm sure.
Mentioned In This Show
Jim Collison Mike Phillips You need a budget Software. Thank you to everyone who has been purchasing things through my Amazon link as I have put to bed another credit card bill. I'm knocking off the smaller ones, but am taking more and more steps to become debt free.
Sun, 20 October 2013
Because of My Podcast John Overall Got More Customers [1:55]
John Overall produces the Wordpress Plugins A To Z, and WP Medic, his Wordpress consulting business has gained clients who are pre-qualified. You can find John at johnoverall.com The Importance of Trust[5:45] You can build trust with your podcast. How? 1. By producing content on a regular content you are seen as reliable 2. By producing quality content, you are seen as a valuable asset. 3. By sharing about yourself, you connect with your audience. THE RESULT: You are a trusted friend who delivers great content on a regular basis. Compare that to the person you found through a Google search, who would you buy from? Which message would you believe? Who would you be more moved to help spread the word about their business. I play a clip from the Dave Ramsey Show called The EntreLeadership Podcast where he interviews Seth Godin. Seth states that people pay with their money, their trust, and referrals. I tweak this for podcasting and say your podcast listener pays with their time, attention, and trust. They give their time to consume your content. They give you their attention to actually consume it (this is the difference between hearing and listening). They trust you to give them engaging content that will move them. If you waster their time, by giving them horrible content, the chance of you earning your trust is facing a very rough road. Proof I Have Their Trust I am amazed at the number of people who never blink at giving me their logins to different accounts (Godaddy, Hostgator, etc). I wouldn't be offended if they said, "Can you show me how to do it?" They don't. They trust me. I also had a client who I had set up their Wordpress for them. They had me do a second website for them, and when I asked for their login and password they stated that they had never changed it from when I first set it up. It shows that they trust me with their passwords (they easily could change it after I'm done setting up their site). Seth Godin and Dave Ramesy Books I'm a big fan of [easyazon-link asin="1591842336"]Tribes: We Need You to Lead Us[/easyazon-link] from Seth Godin, and I Love the [easyazon-link asin="159555078X"]The Total Money Makeover: A Proven Plan for Financial Fitness[/easyazon-link]. Dave has a podcast about personal finances and his Entreleadship podcast is based on his book by the same name[easyazon-link asin="1451617852"]EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches[/easyazon-link] .Seth Godin has his Start Up SchoolPodcast.
Taking Care of Your Voice With Erik K Johnson the Podcast Talent Coach [15:50]
Back again is my friend Erik K Johnson who is someone with a radio background (he's been in the top 2 in his market for over 10 years) and is (in my opinion) one of the few radio people who "get" podcasting and understand the difference between radio and podcast. I highly recommend Erik's Podcast Talent Coach podcast. His website is www.podcasttalentcoach.com and www.erikkjohnson.com While I realized podcasting in global, here in Ohio its starting to get cold. We are approaching "Cold and Flu" season. I always worry about getting sick in the Winter. With Fall upon us I wanted to plan ahead and see what I could do to take care of my voice. 1. Warm up your voice. You don't have to sing, but get the vocal chords warmed up. If you skip this, you might strain your voice. 2. Talk from your diaphragm 3. Avoid sugar drinks (soda). 4. Gargle with salt water (if your voice is in bad shape) 5. Avoid caffeinated drinks 6. Drink plenty of room temperature water (cold water can shrink your vocal chords). 7. Wear a hat (Mom was right). To help avoid a cold. One of the things you can do to make sure you don't miss a show is to have a few shows recorded with "ever green" content. Then if you can't talk, you can use one of these shows. Check out Erik's Podcast Talent Coach Workbookto help you shape your podcasting into engaging content. I've read it, and it really gets you thinking about your content.
Last Five in Five with Paul Colligan [41:00]
Today's Last five in five comes from Paul Colligan's Thinking Out Loud podcast. In a shout out to Dave Jackson's School Of Podcasting and his "Last 5 In 5" concept, I decided to share, quickly, the last 5 Podcasts that I listened to. Here they are - Dave Jackson's "School Of Podcasting," Dave Ramsey's "EntreLeadership," Merlin Mann and Dan Benjamin's "Back 2 Work," Amy Porterfield's "Online Marketing Made Easy" and Christopher Penn and John Wall's "Marketing Over Coffee." Want some exposure? Record you last five in five HERE
Skype API Cuts Out Software Recorders [45:25]
Skype announced that as of December 2013 they will cut off access to software that use their API. At this point I know this means Pamela (for the PC), but as for titles like Call recorder and Powergramo, the jury is still out. The cool thing is that ALL podcasters are trying to find the answer to this questions (in many cases waiting for support teams to get back to us) and we are all sharing this information together. One great resource is the Google+ Podcasters community where we share opinions and insights (and try not to "HEY COME LISTEN TO MY PODCAST" to each other). Per their twitter account Call Recorder on the Mac seems to be OK. The Best Way To Record Skype THE Best way to record skype is to NOT use software, but to use a portable recorder. This way no matter what happens to skype you are good to go. This videos show you how.
What's The Best Length For a Podcast?
I get this question all the time. My answer is there is no too long, only too boring. It depends on your audience. For example a podcast for truckers could be hours long and be fine. I personally like about 20 minutes, and many people choose this as stats say this is the average commute. I noticed that Paul said he as "half way" through the show. This leads to me believe that the show may be too long (it was shorter in the past). When in doubt ASK your audience (which is what I'm doing here). Fill out the survey at http://schoolofpodcasting.com/how-do-you-feel-about-the-length-of-this-podcast/
Sun, 13 October 2013
Today we get tons of free insights into get publicity for your podcast, getting on radio, and using Experts to mentor you in your podcast journey.
Because of HIS podcast, I chose John Overall to tweak my WordPress [2:10]
This week John Overall of wppro.ca came the the rescue when the WP Super Cache plugin went left of center and kept feeding cached pages even though I had deactivated it (very strange). John has two podcasts of his one. One is WordPress Plugins A to Z with Marcus Couch, and the other is WP Medic. Thanks John for your help. If you find your wordpress site has gone weird, John is the man to get you back on track.
One of the things that podcasting does is it keeps your name in front of your customer (or potential podcast). So when my website went weird, I couldn’t remember John’s consulting site, but I knew his podcast (which had a link to his consulting site). I called
Free Publicity to Grow Your Podcast Audience Courtesy of Joan Stewart of Public Hound.com [6:15]
If you Google “Free publicity” you will Find Joan Stewart and her Publicy Hound website on the front page. She has over 2000 posts on publicity. She has worked as a reporter, city editor, managing editor and writing coach during her 14 years at The Lake County News-Herald in Willoughby, Ohio. She assigned and edited many award-winning stories and won several writing awards for her own articles. She left the newspaper industry in 1994 to start her own business. As a publicity consultant, speaker and trainer, she works with business owners, nonprofits and organizations that need to use free publicity in traditional and social media to establish their credibility, enhance their reputation, position themselves as experts, sell more products and services, and promote a favorite cause or issue–without an expensive publicist. (If you need a publicist, she can refer one.)
Today Joan comes on the School of Podcasting to give us a “Free publicity 101″ training. She provides tips on getting on the radio, using youtube, press releases and more. Here are the links we mentioned during our conversation
You can get tons of great tips and resources over at Joan’s site www.publicityhound.com
Getting Your Podcast on Radio Shows[41:14]
Both are free and you can read more about them here.
Scott Fox (the man behind Radio Guest List) also has a four hour audio series on getting on radio. You can order it HERE and be listening immediately. It covers:
1. The Who, What, and Why of Radio and Podcast Interviews, including How to Find Shows Interested in You
2. How to Pitch Radio Shows for Free Interviews
3. How to be a Good Radio Guest, How to Get Booked Again, and Top Mistakes to Avoid
4. Your Radio Publicity Questions Answered
You can pick up these audio files at howtogetonradio.com
How Experts Save You Money in the Long Run [44:28]
I spent 16 hours troubleshooting my website this week. If I made $7.25 an hour I lost $116 (actually more as I make more than minimum wage). So as I tried all the easy stuff to troubleshoot my website I was losing money. It wasn’t until I was frustrated, embarrassed, and ready to cry that I called an expert (John Overall in this case). John fixed my site in about 15 minutes. Let’s say (for an example) that I paid John $18.75 can you see that yes I pad $20 (let’s round up to make things easy) I actually SAVED $116-20 or $96 in the long run (not to mention the benefits of not being stressed out).
Your expert LIVES in your area that you need help in. Their hourly rates may seem expensive but they EARNED that rate by having the EXPERIENCE to fix things the first time.
Yes, my next group podcast consulting class starts soon at www.howtopodcast.com
Is You Podcast Consultant a Shark Feeding On Your Blood? [48:00]
With podcasting gathering more steam this year, all of the “snake oil sales people” have come out of the wood work. People that appear to be knowledgeable are not (Corey Deitz the podcast export on About.com does not even have a podcast). Allan Hunkin (author of the podcast and talk host mastery) states he’s been podcasting for 13 years. This is interesting as podcasting has only been around for 9.
Podcast consultants are coming out of the woodwork. They are like drug stores in the US. You see one about every three blocks. So here are some things to ponder when choosing a podcast consultant.
1. Do they have a podcast? (how can you consult on something you don’t have?).
2. Do they have contact information (as you’re going to have questions)
3. Have they been podcasting longer than 6 months?
4. Do they know more than one way to podcast? (everything is not one size fits all).
5. Do they recommend Blog Talk Radio (if they do RUN do not walk away from this person).
Mentioned in this Show
Sun, 6 October 2013
Today we cover multiple topics. I've added timelines so you can jump to the section you want. We hear about podcasters who are getting nominated, be recognized as noteworthy, we mention the podcast awards, and answer you podcasting questions.
New and Noteworthy in Three Days [1:55]
John Parker had dabbled in internet radio stations, but listened to the School of Podcasting and decided to try podcasting. He launched the Dance Music Consultant's podcaston Wednesday and by Saturday was in the over all New and Noteworthy section of iTunes.
School of Podcasting Member Spotlight [3:30]
Kate does the Blogger Interviews's podcast (itunes) where she interviews awesome up n' coming bloggers, and a few "big time" bloggers - but the purpose of her podcast show is to share bloggers journey's with anyone who is interested, for what ever reason. Her website is bloggerinterviewspodcast.comI love the fact that Kate explains at the beginning of the episode who her guest is and why you should listen and what you will hear. This way in the event you have not heard of her guest, you will stay tuned in.
Because of my Podcast I've Been Nominated [8:45]
Steve Stewart is the man behind the MoneyPlan SOS podcast. Steve's podcast is all about personal finance. Steve has been nominated for a Plutus Award. These are THE awards for personal finance. Steve was nominated for his blog, but now because of this podcast he is also nominated in the Best Multimedia category as well. With this in mind Steve has now doubled his chance of being a winner of a Plutus Award. Good Luck Steve!
Podcast Awards Nominations Are Open [11:03]
If you would be so kind, I would love to be nominated in the following categories Technology: The School of Podcasting's Morning Announcements Health and Fitness: Logical Weight Loss Religion: Feeding My Faith General: Building a Better Dave Art: Marketing Musician You can only nominate podcasts once, so choose well at www.podcastawards.com
Blogging is a Way To Get in the Habit of Gathering Content [12:30]
I met Steve Stewart on Episode 17 of the Podcasters' Roundtable (itunes link). He announced that he was starting a new website call Yes You Can Podcast Too. When I went over to look at it, he had some great articles. Eventually Steve and I got on the phone, and Steve told me how he has a huge passion for podcasting. He wasn't sure if this blog would eventually be a podcast, but he wanted to produce content about podcasting. Looking back this is a great idea. One of the most time consuming aspects of podcasting is figuring out what to talk about. You don't need a microphone for that. You can go through the motions of finding and producing content (on a blog). This will also help you build up a following of readers. Then if you do decide to turn your blog into a podcast you: 1. Have an accurate idea of the amount of effort it takes to create good content. 2. Have a list of readers who could subscribe and tell their friends about your podcast (which could get you into New and Noteworthy). Check out Steve's blog at www.yesyoucanpodcasttoo.com
Dave Jackson on Podcaster's Roundtable 18 - "When Not to Podcast" [16:03]
I recently appeared on Podcasters' Roundtable (itunes link) where we talk about if there is a time when you SHOULDN'T start a podcast. The panel featured myself +Daniel J. Lewis, myself (Ray Ortega), and +Lisa B. Marshall. For more information about Podcasters Roundtable go to www.podcastersroundtable.com
Free Royalty Free Music From YouTube [19:15]
Youtube released a large number of tracks for people to use in your videos or any other project (like your podcast). That is the good news. They have it sorted by genre, mood, instrument, and more. The tracks sound good, and would be very suitable to use in your podcast. The bad news is because they are free, there is a very good chance that EVERYONE and their brother will be using this music in their podcast. With this in mind, I could see using this music as transition music (or in a special spot), but not as your main theme. When I was growing up, the Tonight Show with Johnny Carson had a very recognizable theme. When you heard that music, you just knew what was coming and your body relaxed. There were no surprises, and all the feelings and memories of show in the past that made you laugh came into your mind. It set the tone. If you use this music for your theme (along with 5 other people) when people here your theme they will think, "Hey here comes Dave, and Steve, and Bonnie" (as we all will use the same music). If you're looking for a custom intro check out Music Radio Creative, or any of the other podcast resources I have in the links section.
Podcast Questions Answered [29:20]
Bud wants to know if there are free alternatives to speakpipe that allow you to record longer than 90 seconds. The first thing to think about is using a free service for something as important as customer feedback. There are plenty of businesses that have come along that were free. The bad news is most of them are gone. It turns out you can't run a successful business if you don't charge for it. Speakpipe offers the ability to record up to 3 minutes for $7 a month Podcastvoicemail.com allows you to forward a toll free number directly to voicemail. A person will call, and can leave a message (up to 10 minutes long) and email you the file. It is $2 a month, and .06 a minute. I've never had a bill for more than $5. You can point that number to any other phone number as well. This way you never have to give out a personal phone number, and you have the ability to block people. The nice thing about a toll free number is great for those people in other countries as they can call that with skype out account and its still toll free. (On the other side, if they are "Across the pond" using a microphone and speakpipe is also free, and speakpipe has a smartphone app that allows them to leave comments using their phone). The bad news about podcastvoicemail.com is the audio quality isn't anywhere near the quality you will get with speakpipe. If you must have a free resource there is Google Voice. Another resource is k7.net. With k7.netyou need to receive at least one call every thirty days or you will lose your number (which is embarrassing when you have 15 episodes with a number you no longer own).
Weird Hiss Problem with Skype [36:04]
Jeff from 200churches Podcast: asks about a weird hissing noise when talking to guests on skype. It gets louder when they don't talk and then when they talk it gets quiet. When you make the call on skype have your guest go into the call menu and then choose Audio Settings. There will be a box that shows "Automatically Adjust microphone Settings." This is why the hiss gets louder. When your guest quits talking, Skype is trying to turn them up (which is why you get hiss). As soon as your guest makes a noise skype turns it down. Have your guest uncheck this box. If you go into the audio settings on your end, you can adjust their level if needed.
Do I Need a Mixer to Start a Podcast [43:17]
Many people think they need to buy a mixer to start a podcast. While it's true in some cases, it's not something you NEED in all circumstances. It's not always an essential piece of podcasting equipment. You DO NOT need a mixer if: 1. You are a solo podcaster who records their voice and mixes in sounds later (called post production). 2. You have a co-host(2) that you connect via skype and record your conversation and is recorded and other audio is mixed in later. YOU DO need mixer if: 1. You are mixing in music and sound effects as you record your voice (no matter if you have one or more co-hosts). 2. You have multiple people in the same room. Mixers help you tune your voice (add bass, treble, etc), and mix in the sound of other computers, phones, tablets, etc. They come in handy, but they are not always needed. One thing to keep in mind is you won't use 80% of the knobs on a mixer (so don't let them scare you). You can see a list of podcast equipment I recommend at www.schoolofpodcasting.com/equipment
Mentioned On This Episode
Computers 2 Know Podcast Stupid Human trick Episode (episode 3 of the School of Podcasting from 2005) Libsyn.com Coupon "sopfree" free month Hostgator.com coupon "podcastcoach" save 25% SOP coupon "listener" save on your first month