Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. This could ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.

Today I talk about David Letterman and what we can learn from his retirement. We also talk a little Podcast Movement (use the coupon sop to save at Some people are NOT going to Podcast Movement because they invited Glenn Beck. How cool is it to be so hated that people will bite of their nose to spite their face?

Because of My Podcast I'm Reconnecting With My Brothers

Daniel Herrick creates the five lights podcast. Due to his podcast he is connecting with his brothers.

Last 5 in 5

What were the last five podcasts you listened to? (from Daniel Herrick) Flat out Fever Podcast (formula 1) On the Limit Podcast (formula 1) UK Podcasters (podcast conference) Judge 13 Podcast (F1 podcast) Around the NFL (NFL Podcast) School of Podcasting (Podcast about podcasting)

Punch You In The Face T-shirts

I had dinner with Ryan K Parker of who is now famous for his line "No one will punch you in the face" (about your podcast schedule). He had said people had told him to put it on a shirt. So he did. I ordered mine. How about you? Orders are printed and shipped when the time expires (May 31st). You can expect your package to arrive around 7 days after printing starts. Domestic orders are mailed via first-class or priority mail (USPS). Shipping costs $3.99 for the first item and $2.00 for each additional item. If you want to make your own shirt, Ryan is using TeeSpring. I spoke about TeeSpring on the More Podcast Money show. punchin-face  

New Businesses Pop Up Around Podcasting

We have seen people jump into the podcasting world to help podcasters. We are seeing people who will create your shows for around $50 a show, and now there are people who will help you make a media kit. Hank at is creating a single page media kit for $25.  I am talking with Hank about getting a coupon code (I'll keep you posted) Ben Kruger has a service for small businesses where all you do is record the content and they do everything else. The cost is $697 a month. The Show Notes Guy charges $200/month for a 30 minute weekly show. Podcasting Press will assemble your weekly show for $97 a month. There are new classes, courses, coming out on a daily (almost hourly) basis. Be sure to check the About page. In some cases, there isn't one (just a form to give your email address).

Earn Commissions Directing People to the School of Podcasting

With so many people coming into podcasting, you may be thinking of launching a course on podcasting yourself. Let me tell you its a lot of work. You need a lot of passion. Here is what you have to look forward to. Recreating videos every time a new update comes out. Helping people retrieve their password again One word: Paypal Phone calls from people who are blind to the idea of time zones (if you supply a phone number). The joy of working with computers (meaning it works on my computer, but for some reason not on yours...) You can earn recurring income by partnering with the School of Podcasting. When you refer a person to the School of Podcasting and they join you earn commission for every month they stay subscribed.

JVZOO - One of the Top of the Line Affiliate Management Tools

I recently switched to JVZOO as my affiliate tool. They put a few steps into becoming an affiliate (including having a code sent to your phone). This ensures that you are a real person (and not a bot). I want real people, with a real understanding of podcasting to promote the website. Here is a video that show how to sign up at JVZOO.

Spotify Embraces Podcasting

This is good news for the future. Right now Spotify is doing a very limited beta. According to The Feed podcast, This is only the initial launch, available to about 1% of Spotify customers in only a few countries. While we are all enjoying the good news, I know some are bummed that its not a wide open door to entry into Spotify. I understand this point, but I also understand that there are a lot of podcasters, and that is a big door. By limiting the amount of podcasters, Spotify can ensure that their system can handle the traffic. Spotify will be handling the bandwidth. This does mean you will need to check your stats in multiple places. If you are using Libsyn, there will be a special section to check your stats. Spotify is a growth opportunity. Will they run advertising on my show? Probably. I don't care. My show points people to my website. A website that helps me get more consulting and members for my website. You can share any of my free material anywhere you want, as long as you point back to the School of Podcasting. In the same way that I didn't mind Stitcher and iHeart Media spreading my message, I don't have a problem being on the Spotify platform.

Spotify Facts

The average listener on spotify listens 148 minutes every day We're the talk of the town. Our listeners share tracks, artists, albums and playlists. 2/3 of that sharing extends beyond Spotify, spreading out into social networks. Our mobile audience has grown dramatically in the last year. So more people take us more places. And you have more ways to reach them

  • Paying subscribers: Over 15 million
  • Active users: Over 60 million*
  • Ratio of paying subscribers to active free users: Over 20%
  • Revenue paid to rights holders since launch: $2bn
  • Number of songs: Over 30 million
  • Number of songs added per day: Over 20,000
  • Number of playlists: Over 1.5 billion created so far
  • Available in 58 markets – Andorra, Argentina, Austria, Australia, Belgium, Bolivia, Brazil, Bulgaria, Canada, Chile, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, El Salvador, Estonia, Finland, France, Germany, Greece, Guatemala, Honduras, Hong Kong, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malaysia, Malta, Mexico, Monaco, New Zealand, Netherlands, Nicaragua, Norway, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Singapore, Slovakia, Spain, Sweden, Switzerland, Taiwan, Turkey, UK, Uruguay and USA.

Lessons Learned From David Letterman

I remember growing up and hearing my older brother talk about David Letterman. This was when he came on at 12:30 in the morning after Johnny Carson. Later when I moved into my brother's house, we would stay up late and watch (I worked 1-9 at a grocery store). It was a fun time, and a special time with my brother. When I watched the last Letterman show, I watched a chapter of my life close and realized I would never see it again (except for reruns). While Letterman will always point to other people, it was the adlibs from his desk that made me laugh. Here are some interesting (to me ) stats.

Letterman facts

In the 1970's Letterman was a weatherman in He received some attention for his unpredictable on-air behavior, which included congratulating a tropical storm for being upgraded to a hurricane and predicting hail stones "the size of canned hams." That line is classic Letterman.

His first show was in 1980 and won two Emmys, but failed in the ratings and was cancelled in October 1980.  NBC kept him under contract and then in 1982 his Late Night with David Letterman show was launched. He did things like mounted cameras to his dog, a monkey, a rail over the audience.

He once used a bullhorn to interrupt a live interview on The Today Show, announcing that he was the NBC News president while not wearing any pants.

His show moved to CBS in 1993. The bad news his show wasn't just like his old one and it was geared to be just like his old show. Letterman eschewed his trademark blazer with khaki pants and white wrestling shoes wardrobe combination in favor of expensive shoes, tailored suits and light-colored socks. The monologue was lengthened. Paul Shaffer and the "World's Most Dangerous Band" followed Letterman to CBS, but they added a brass section and were rebranded the "CBS Orchestra" as a short monologue and a small band were mandated by Carson while Letterman occupied the 12:30 slot. Additionally, because of intellectual property disagreements, Letterman was unable to import many of his Late Night segments verbatim,[59] but he sidestepped this problem by simply renaming them (the "Top Ten List" became the "Late Show Top Ten", "Viewer Mail" became the "CBS Mailbag", etc.) The Late Show lost nearly half its audience during its competition with Jay Leno.

In 2000 Letterman had quintuple bypass surgery and had to step away from the show an allow others to guest-host. In interviews on Howard Stern, I've heard it mentioned that he was more personal to work with (where before it sounded as if he was a tyrant to work for). The final episode of The Late Show with David Letterman was watched by 13.76 million viewers. In it Letterman spent most of his final talk to thanking his staff.

What Can Podcasters Learn From David Letterman?

  1. He was humble. He didn't handle compliments well.
  2. His irrelevance for the "Same ol' Same ol" made him stand out. Nobody else was make a suit of velco. We all watched and thought, "I can't believe he is doing this on network television."
  3. If it ain't broke don't fix it. I knew when I tuned in to hear the World's most dangerous band and found the CBS orchestra that we were in trouble.
  4. If you provide good content consistently, you become part of people's routines. People don't like to interrupt their routine.
  5. Comparing yourself to others is not a great use of your time. BE YOU.
  6. Its all about relationships. When you provide good content, people will go to bat for you. The Foo Fighters cancelled a South American tour to be on Dave's first show coming back from surgery. That cost them money, but that act got them called back again, and again. The last time in front of 13.8 million people. They provided the soundtrack to the last minutes of his show. When Howard Stern was on, he complained to Letterman that Dave had been talking with Jay Leno (Dave and Jay go way back). Why lose a friend because of entertainment shows? Move on, and apparently he did. For a guy that did some pretty immature stunts, that a pretty mature gesture.

Thanks Dave.


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Direct download: sop463_052515.mp3
Category:general -- posted at: 4:00 AM

Podcast Rewind

I appeared on the Podcasting Success Secrets podcast talking Podcasting for Authors I also appeared on the Podcasters Roundtable talking rebranding your show.

What Appears to be Another Great Book on Word of Mouth Marketing

I heard about Ted Wright and his book Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth  on the Social Media Examiner podcast I'm only through chapter one, but here are some gems. The Power of word of mouth marketing is that it is a targeted message from a trusted source, every single time. 10 Percent of the population decides what to buy, and the other 90 percent goes along with it. 50 percent of all purchasing decisions are based on primarily on a friends recommendation Bissell sweepers went to RVs with Dogs. GO to where your audience is. Because its important to you, doesn't mean its important to your audience.

8 Ways a Stranger Can Help You Grow Your Audience

I get hired for consulting and one of the reasons is people want a set of eyes on their website that hasn't been looking at it non-stop for 2 weeks. You need a fresh perspective. While it is my pasion to help people with their podcast (and you can get great feedback from myself AND Eric K. Johnson at some people may not have that in the budget. Here are some things you can get your family to do at your next picnic. 1. Give you feedback on your elevator pitch. 2. Comment on your business card Then have them go to your website and without coaching them, have them 3. Play your show 4. Subscribe to your podcast in iTunes or Android 5. Contact you 6. Share your post. 7. Subscribe to Your Newsletter 8. Repeat steps 3-7 on their phone

Podcast Launch Update

I am pondering launching a show spotlighting some of the top liked clips on clammr. I did one episode and sent it to some folks. I got some great feedback, and some good insight. What's changed? The show was going to be a top 50. I'm experimenting, and I did a new episode with just 20 clammrs (clips) and it was received much better. I was also told to inject myself more into the clips, in essence, "Be Dave" and have fun. Please notice, I haven't made these tests completely public, the first "top 50" episode will be a collector's item. I'm also not in iTunes. You don't have to release everything you record. PodBean Crowd Funding Podbean takes 5% and there are additional Stripe credit card fees of 2.9% + $0.30 per transaction. We bulk process all patron pledges to decrease fees. That means if I’m supporting two podcasters my credit card will only be charged one time for all of my pledges. Those fees will then be split among the podcasters. We don’t charge your patrons until the 1st of every month. It  takes 24 to 72 hours to process all payments. The processed money will then show in your account balance. You can withdraw the balance of your account at any time by clicking “pay out total balance.”  The money will be sent to your Paypal account.

Comparing that to Patreon or Joyride

Patreon takes 5% and there are additional credit card fees that range from 2-4%. There are transfer fees with Patreon. These include: US creators receiving payment via Stripe - $0.25 fee for every deposit. US creators receiving payment via PayPal - 2% of the amount transferred capped at $1 per deposit Joyride charges 5% in fees plus credit card processing fees of 2.9% + $0.30 per contribution.

Mentioned on the Show

The Audacity to podcast Scott Sigler interview    


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Check out

Direct download: sop462_051815.mp3
Category:general -- posted at: 4:00 AM

Podcasting News: Spotify and Podcasting?

According to an article, "Spotify was reported to be coming out with its own podcasting platform soon as well to corner a slice of the market. It is yet to be known whether this platform could deliver, but it only goes to show that podcasting has exerted a tremendous influence on the business models of such audio streaming platforms."

Because of my Podcast: Nick Seuberling

Nick form talks about his first time do a live stream from a location on the fist night of the NFL draft. Nick got to meet Nick Lache from 98 Degrees as he did a live broadcast from his bar in downtown Cincinnati.

Check out the Ben and Nick show where Nick co-hosts a podcast with his young son. 

Behind the Scenes of a Podcast Launch.

Clammr is a free app for iOs that enables you to share 18 second clips. You can find out more at

I'm testing some things, and I'm preparing to launch the Clammrcast. Here are some things I'm looking into.

Questions To Answer:

Why?: Exposure to the School of Podcasting who are looking for exposure
How Often?: To Determine how often, I have to figure out how long it takes to create an episode. Episodes are going to be around 20 minutes, so I should plan on 2 hours.
Ease of Content: The content is created for me, I just read the list
How Will I Know if It's Successful: By people using a special coupon for the SOP

The show took about 45 minutes. I get the list, and using my insane amount of knowledge of Microsoft Office (I've been teaching it for 20+ years) I take the Excel sheet I get from Clammr and turn it into a pdf and show notes. All I do is open the pdf and click the links. I record it live and comment on it.

I have no control over the content.

How Does This Apply to My Overall Goal?

My over all goal is to pay off my student loans and do podcast consulting full time. Does this podcast tie into that? Well it's cost me $32 to buy a font, and it will cost $10 a month for media hosting. That doesn't seem to tie into getting out of debt. So I will watch to see if the coupon gets used, I will wait to see what kind of relationships are formed by doing this podcast. This podcast is outside of the podcast about podcasting and might expose me to a different audience that is unaware of the School of Podcasting

22:30 Podcasting Tips From My Mom

My Mom once pulls me aside, she was in the hospital, and there was a very good chance that she was going to die. She pulled me into her room, and started doing a "Death Bed" speech. When I realized what was happening I almost passed out. In the middle of the talk my Mom said, "You'

and then there was an awkward pause

and finally said....


We both laughed (this was a discussion where the seriousness of it was very heavy). It just seemed funny to use such a light funny word. 

I am painfully shy at times. This past weekend I was at Wordcamp North Canton, there was a meetup in the morning to mingle and get breakfast. I walked in, didn't recognize anyone, and sat at a table by myself. Some habits die hard. My Mom was telling me I was neat to give me the confidence to go out and share with people. To go out and connect with people. I talk in front of people every day for my job. Yet some days, I revert back to my old shy ways. 

So in honor of Mother's Day I am sharing these words with you. YOU ARE NEAT. You are special. You are unique. Nobody is like you. It's time to start your podcast. You can start it, experiment, and try something. If it doesn't work, then scratch it off you bucket list and try another one. 

On Fire Podcasts?

I recently did a search in iTunes (working on an article for Podertainment magazine) and saw that there were 25 shows with the phrase "On Fire". This has been spawned by the success of John Lee Dumas and his Entrepreneur On Fire Podcast. My question for you is, do you think using "On Fire" in your name is marketing genious, or do you feel it's lazy and tired (would it turn you off). Leave me a comment below. 

Mentioned in This Episode

Michael Hyatt

Finding Time to Podcast


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School of Podcasting

Direct download: sop461_051115.mp3
Category:general -- posted at: 4:00 AM

I was listening to the Podcasters Roundtable that they recorded live on the NMX floor (I was so bummed that I couldn't attend). They were doing a show with the topic of "podcasting issues" In other words, what were the hurdles you are having. One kept coming up over and over, and that was the issue of not having enough time.

How To Avoid The Time Trap - Pick Your Schedule LAST

I am working with a company right now where I will be recording their podcast. I like the topic, and I like the people. It should be fun. We were starting to talk about how many episodes a week, and how long the episodes should be. The podcast will be based on information that the company provides. Its will be arranged in a fashion that they are not used to doing. In the end, the company is not sure how long or hard it will be to give me the information. I also don't know how long it will take to record and edit that information. The answer? Do a test show. Then do another and another. I suggested we wait to pick a schedule LAST, so we can make an informed decision. Ray Ortega produces the Podcasters Roundtable twice a week. Why? Because he has a smile daughter, a wife, and a job. He know how long it takes to create a show, and picked a schedule he can consistently hit. When you publish on a consistent schedule, your audience makes them part of their routine. If you can't publish on a consistent schedule, ALWAYS provide consistent value (and your audience will forgive you). Every time I track how long it takes to create a podcast (audio) I arrive at a four to one ratio. A one minute podcast takes four minutes. A fifteen minute podcast takes an hour.

Time Management 101

You can control time, you can only control you. If you want to control time, you will need to learn the word NO. You will need to have a clear objective of what and where you want to end up in life. You can't control time, you can only control you. Yes, life will bring surprises. How you react to those surprises can dictate what future surprises come you way.

Time Management Insights

You may have heard the tale from Steven Covey about the teacher with the Jar. The teacher had boulders, rocks, pebbles and sand. The teacher put a few boulders into the giant jar, and the class agreed it was full. Then the teacher put rocks around the boulders. The class agreed they couldn't put anything else into the jar. Then the teacher put in pebbles that fell around the boulders and rocks. Finally the teacher put in sand. The bottom line is you need to put the boulders in first. If you put the sand in first, nothing else would fit.

A New Dimension in Time Management

We often operate on the importance of a task, and the timeline. In his book Procrastinate on Purpose: 5 Permissions to Multiply Your Time Rory Vaden adds one other dimension to time management and that is the dimension of significance.

  • Importance is how much this matters.
  • Urgency is how soon this matters.
  • Significance is how long this is going to matter.

So now its not only what is important now, but what will you do that will make more time tomorrow. That may have a deeper impact on your over-all goal.


Create An Environment of Success

I recently binge watched a show called "Sons of Anarchy." This is another television show that has you cheering the good guys who happen to be pretty bad. I did the math and more or less a season (consisting of 13 shows) take about 10 hours to consume. I've watched all 7 seasons that is 70 hours of sitting and watching the show. You know and I know there are other shows as well. Just think what you could have done with those 70 hours! Does this mean you can't watch TV? I enjoy television and movies. I enjoy food. I enjoy lots of things. The problem is you can't have five umber one priorities. Right now my friend Cliff Ravenscraft is exercising like a madman and dropping weight. How? He has ONE number one priority. I wish Cliff well. I will be interested to see how he finds balance when he hits his target goal. I'm sure some of that balance will be achieved by using the word NO. Turning off the TV (or netflix) is just part of creating an environment of success. There are studies that show Americans spend an HOUR a day LOOKING FOR STUFF. One way to avoid wasting this time is to come up with a plan (any plan) to create your show. I use tools like voice memo on my iphone to capture ideas. I use tools like Evernote, Workflowy, and Asana to management my tasks. I use the clock on my iPhone to remind me to go home if I'm working in my office. Technology can be a boost to your productivity as long as your productivity isn't just entering taks into the new system. You eventually have to do the tasks. But what about that show you really like? Well watch it online (where you can fast forward through the commercials) and if you really want to take your binge watching to a new level use MySpeed. Its a great tool that lets you speed up (or slow down) online videos (including netflix). Organize all of the files you use in every episode into a folder. This way if you ever need to do a show on the road, it's all right there to throw on a jump drive. I use the folder structure of Podcast Name > Episode >Raw/Finished. This means I store voicemails, and any other materials in the raw folder. I use those to create the finished episode. Family issues? Work with your family to come to an agreement on when you will be podcasting. If the family knows Mondays & Thursdays are your podcast days they will be less likely to interrupt you (and if they do, you know its important). A mantra I used in high school and Jr. High School was if I didn't start (drinking, etc) I didn't have to worry about stopping. When it comes to binge watching, if you don't start a show, you don't have to worrying about how it ends. When you get into your studio, with the TV, Twitter, facebook off, you can turn to your task list and start working on those important items that will impact your dream the most.

The Other Thing You Have Control Over: Your Attitude

“The longer I love, the more I realize the impact of attitude on life. Attitude, to me, is more important than facts. It is more important than the past, than education, than money, than circumstances, than failures, than successes, than what other people think or say or do. It is more important than appearance, giftedness or skill. It will make or break a company...a church....a home. The remarkable thing is we have a choice every day regarding the attitude we will embrace for that day. We cannot change our past...we cannot change the fact that people will act in a certain way. We cannot change the inevitable. The only thing we can do is play on the one string we have, and that is our attitude...I am convinced that life is 10% what happens to me and 90% how I react to it. And so it is with you...we are in charge of our attitudes.” ? Charles R. Swindoll  

Smart Podcast Press Update

This Simple Podcast Press player is the player I use on the Ask the Podcast Coach website. It puts buttons beneath the player for subscriptions (like itunes), and ways for people to join your mailing list. I caught up with Hani to find out what is new. Here are the new exciting features: 1. The ability to have a link right the time in an episode. 2. The ability to easily show your positive reviews on your website (inspiring people to create more reviews). 3. Create a table of past episode with a link to your audio. The best part is it's only $49 for a single use license. For more information go to

Update on

I did get a reply from I wrote about it on my blog. In the end, they do not offer a redirect from their site (which is really bad) so you do not want to make this your primary distribution channel.

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Direct download: sop460_050415.mp3
Category:general -- posted at: 4:00 AM

Today I take a look at a new free media hosting company. I've seen a few services like this come and go along the last 10 years. So many people get excited because its free media hosting. Here are some of the things that I have experienced.

  • They show Adam Carolla on their front page along with people like the network. I would be VERY surprised if these people were using their service.
  • I sent a support request over 48 hours ago and have received no response.
  • There is no way to put the audio on YOUR website. Their system is all about pointing people to THEIR website.
  • They create a secondary RSS feed for your show, and they offer NO redirect. In other words, they get between you and your audience. This is really bad
  • Their stats are beyond basic
  • There isn't much documentation for some of their features

On the other hand

  • They offer android and iOs apps to listen to podcasts
  • They offer private subscription only podcasts
  • They offer the ability to sell merchandise

The site is owned by Emerge Media who state that "We're grateful to help 50+ million people communicate in 190 countries, find information and entertain when you need it most." They own,,,,,, and now Their mission statement is, "Taking on the essential roots of everyday tasks and breathing real life into the technology behind them. Empowering humanity in supporting each other and giving them the tools to create a meaningful society surrounded by technology." My Opinion As it doesn't cost you anything, if you've got the time I could see uploading files on to this service as a secondary distribution channel. Realize this may not bring

We've Seen This Before

Podbean is still showing twit on their front page (again, doubtful as they have sponsored bandwdith). Around 2006 Podshow (later Mevio) invested a TON of resources to make a web based system that made podcast subscriptions easy. It also duplicated your feed and people got REALLY mad. There is an article in the latest edition of Podertainment magazine explaining how people who use Podomatic are somewhat slave to them (as they control your feed, you have to upgrade to be able to put in the iTunes redirect to tell iTunes to listen to your new feed).

The Average Life Span of Free Media Hosting

How long Does free last? Podango 2. 4. Years 7 years Podshow/Mevio 9 years (they spent over 30 million in funds) Average? 5.5 year  

Because of My Podcast - I Interviewed a Supreme Court Justice

Eivind Arntsen shares how his podcast about the (loosely translated) "Legal ABCs" in Norway lead to him interviewing a Supreme Court Justice. You can find his podcast at More Free Hosting Woes: Mark From Geocaching Podcast Marc explains how he saw a podcast in New and Noteworthy that played a prerecorded message from Podomatic because the host had burned through their bandwidth limit. It's a shames as you can pay somewhere between $5 and $20 to have unlimited bandwidth with companies like and (and you can get a FREE month using the coupon code sopfree at either provider). Check out Mark at

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Direct download: sop459_042715.mp3
Category:general -- posted at: 4:00 AM

Today I give some behind the scenes of NMX. This was a job 7 months ago I wasn't sure how to handle it. I did it, The show had some great moments, and some moments that we could not control (Podcast Awards). We answer the following questions: Why was the opening keynote on day 2? What happened to the Podcast Awards? Will we be co-located with NAB Show next year?

Last 5 in 5

Mordant from share the last give podcast he listened to. These included:

The Tools Podcast

The Nerdist

Stuff You MIssed in History

Grammar Girl


Clammr is Completely Addicting

When I was at the show I asked Jason Bryant what booth to visit and he said, "Check out Clammr." So I did and I interviewed the guys. Later on my way home I had an extra-extended layover in Houston and began to play with it. It's really cool. In the few days I've used it, my clammrs have been seen hundreds of times. What is a clammr? It's an 18 second clip of your show, or you just recording from your phone (I did an update from the houston airport). You can pull from all sorts of sources for audio, and then you can go in an pick the best 18 seconds (or less). You can even do your own multi-channel recording. You could record yourself saying, Here is a clip from this week's show, and then mix in the clip all from your phone.

 Podcast Advertising CPM Getting Weird

During Norm Pattiz keynote, he said two things that confused people. One was that no matter what we thought about the Podcast Awards (which sponsored) he made money. That turned a few people (myself included) off (nobody likes to be sold to). The other one was that was using "impressions" instead of download numbers. I had heard rumblings about this and thought, "I need to have Norm explain this to me." Half way through my question, he let me know that there will ALWAYS be gray areas in whatever system of measurement you use. He was very passionate about it. Later I went up to him and explained I didn't mean to upset him. I then learned that Norm wasn't upset. He is just passionate. As we spoke, I could see two very different sides of a fence. Norm with his mammoth sized history in radio, and my 10 years in podcasting. Norm didn't seem to want to apply any filters to his numbers. This makes sense coming from radio. You supply the biggest number you can to the advertiser who then pays you a low CPM (cost per thousand listeners/downloads). In podcasting, we thrive for hyper accurate numbers (which means smaller) and then charge a higher CPM. In the end getting both sides to meet in the middle may be impossible. What we do agree upon is that we want to give our customer (advertisers) a product in the format they want, that delivers value. At this point both sides of the download/impression discussion are saying THEY have THE way to measure. At any rate, with only 8% of podcasters getting 5,000 downloads or more it is not something that most podcasters even think about. However, with services like Blubrry (which spreads one advertiser over many multiple shows) a smaller CPM makes it pointless for the samller shows (which Norm does not deal with).

Subscribe on Android

Blubrry has put together technology enabling listeners on Adnroid to have a one click Subscribe. Currently this is supported by the Podcast Addict app, but Todd Cochrane and the Blubrry team how to get mass implementation over the next moth. It's super easy to use. Take your RSS feed URL and paste it into the box at, and it will spit out code for a button that when an android users clicks on will have their app of choice open and subscribe to your podcast. As this is BRAND NEW, currently only Podcast Adict supports this, but we are hoping for more adoption going forward. Here is what the button looks like Subscribe on Android Blubrry also has a new feature where you can replace any file that you have previously publish without it counting against your monthly allotment. They also allow you to go over your plan by 25% (once a month) with no penalties. This means their 100 megabyte plan would allow you to go up to 125 megs. Full story. If you want to use Blubrry hosting, or their stats, use the coupon code sopfree.

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Direct download: sop458_042015.mp3
Category:general -- posted at: 4:00 AM

Today we have great new! The Podcast Troll has been stripped of their patent. We alos have a lovely story of a father and son creating a podcast together at

Brandon Turner Adds Personality to His Website 

Brandon has an article on Entrepreneur Magazine's website. It's title 5 Ways Podcasting Help Your Business

His podcast helps him:

1. Generate traffic

2. Build relationships with his audience

3. Increased Conversations

4. Better publicspeaking skills

5. Direct learning from influencers

You will hear how 70% of the people who join his membership program are podcast listeners. 


Mentioned in this Episode

Run Click Webinar Software 

Direct download: sop457_041315.mp3
Category:general -- posted at: 4:00 AM

While one of the coolest features of the podcasts is the ability to time shift. I can record this on 4/2 and you can listen to it years later. There is one element missing in this and this is live feedback. You get feedback, but it is later when your audience consumes it. Like most things, the more features you add to a product, the more complex it gets. Taking (and recording) phone calls is one of those things that its hard to do without adding more mixers, cables, etc.

Join in on the conversation by dialing 888-563-3228

First Words of Wisdom: Don't Do This

Unless you REALLY want to do this, don't. You will need to (more than likely) pick a time when your audience knows you will be there. Keep in mind when you first start out, you DON'T HAVE AN AUDIENCE YET. So you will be adding extra complexities that will burn you out as a new podcaster and make you want to quit.

How The Stars Take Phone Calls on Their Podcast: You Call Them

I know Jillian Michaels will announce on her Facebook page when she will be in the studio recording her calls. If you are free during that time you send her staff and email with your name and your question. They call you, and get you on the show. I believe Ice T does the same thing.

A Free Way To Take Calls: Google Voice

You can get a free phone number from Google (better known as Google Voice) and route that number to your smart phone (thus saving you from giving out your cell phone to the public). You then talk into your microphone and your phone at the same time. The microphone sends your voice into your mixer, and the phone sends your voice to the caller. To get the caller into your mixer,  you can use an 1/8" to a dual  1/4" cable (like this one - affiliate link). You then send the mix of you and your phone into your computer or portable recorder. The Good News: It's free and its easy to control. The Bad News: There is no cue (a line of callers visible to you). Also, as this is your cell phone your wife may call into the show. Reality: Not a bad option. The lack of cue is not an issue as you may not have any callers at first.

Skype in Numbers: $60 a Year

It's very hard to find pricing on the skype site. A forum post showed the price as $60 a year. Here again, you have no call "cue" and it is first come first serve. If someone has called in, the other callers will just here the phone ringing and ringing. The Good News: If you have a co-host this is an easy way to get everyone to hear everyone The Bad News: Adjust sound levels is very limited. You will more than likely become acquainted with The Levelator software (free) and

Call in Studio: An Inexpensive Call Cue charges .03 cents per minute for every caller (you can limit the number of people who can call in at the same time). The phone number is $6 a month. My most expensive show was around $8.00 for the episode (meaning $2 worth of callers). If you do an hour long show it will cost you $1.80 (.03 * 60 minutes).  In a nutshell it would take a LOT of calls to get close to the $40 that Blog Talk Radio charges. Connecting you to the caller. Here again, you can use you smart phone to call into the callinstudiocom. You can use Skype (free) to call into You then take that sound and send it into your mixer. From your mixer into a recording device. You may have issues if you only have one computer. Sending sound (the caller) out of a computer and back into the same computer to record is the definition of feedback. You are feeding the sound of the caller back into the computer. This is where you need a mix minus. This means you send the sound of the mix (you and the caller) back into the computer minus the sound of the caller (this is where a portable recorder comes in nicely - you can have the main out go to the recorder and use an auxialry send to send the sound of just you to the caller.

The Good News: You have a call cue. You can have a screener. You can call guest.

The Bad News: You need an auxiliary send for everything you tie to the mixer. If its you and callers. You need an auxilary send on your mixer. If it is you, a co-host, and callers, you need two auxiliary sends. In other words, its getting complicated. its not impossible. But it gets complicated.

Blog Talk Radio: A Pretty Call Cue Blog Talk Radio is working hard on updating their system. They have a beta system that produces CD quality sound. In a few months this will come out of beta. This is great. According to their website you can use their free account and have up to five callers. This may be the best solution for using their phone technology.  While they have made great strides, I would not use them as my primary platform at this point. My biggest issue is if you use them as a primary platform (per their terms) you HAVE To use their RSS feed (and there is on way to redirect it). Also when I played with  their free account I can't schedule a show between 7 and 10:30 PM. The shows are limited to 30 minutes. Blog Talk Radio DOES make recording easy, but it sounds like a phone. When they get their beta finished you will be able to connect directly from your computer. When you spend $40 a month you can do 2 hours of show a day. Most people don't need that much time. You also get advertising impressions. In general, it is my opinion that you are paying for lots of stuff you don't need.

Tools To Stream Live Spreaker is a great media hosting provider that allows you to stream your show live. Their free service lets you do a 40 minute show whenever you want. You can store 10 hours of media. Their chat system is pretty cool. For $20 a month you can do a three hour show, and store up to 500 hours (basically 9.6 years if you do an hour a week). When you reach your limit you have to pull some shows (I'm assuming older) off. They provide stats on your downloads. You can record via browser, or smartphone app, tablets, etc. Mixlr is not meant to be a media host. They make it super easy to stream stuff. Whatever you send at it, it steams. You can use a browser, a smartphone, etc. There are no real stats that you can check. They provide an email with stats, but in general, I would say they don't have stats. For free you can stream up to an hour any time you want. The quality is not as good as the premium plan  which is $10 a month. I really like their chat.

Keep it As Simple As You Can

While you may think adding a certain element is cool, you REALLY need to ask yourself, "Do I need this?" The more you add the better the chance you will be purcashing things to play and record on. On my Ask the Podcast Coach show (Live Saturdays at 10:30 am or catch the back episodes ) I was using my cellphone to connect to the phone system (I've used both Blog Talk Radio and Call in Studio) and I played my intro outro using my iPad that went into a my Behringer X1832 USB mixer (lots of auxilary sends) that went into my Mac Mini where I sent it to both Spreaker and Mixlr (I would not recommend that I do that as I'm always testing).

Because of my Podcast: Jeff Steinman

Jeff is the author of How To Quit Working: A Simple Plan to Leave Your Job for a Life of Freedom and shares how over 60% of his customers have read his book. His book and podcast have now become a business. The one thing that the podcast has really delivered is key relationships. Find out more about Jeff at

Marc Maron of got to interview one of his idols Mick Jagger on his podcast. Speaking of Marc Maron, if you have netflix check out his TV show "Maron" and go to season two and look for the episode titles Radio Cowboy. Marc goes off on a morning zoo team and its hilarious.

Podcast Rewind:

I appeared on episode 8 of Podcaster's Group Therapy

I also appeared on the Timelines of Success show.

Ready to Start Podcasting?

School of Podcasting

Direct download: sop456_040515.mp3
Category:general -- posted at: 4:00 AM

Podcasting News:

Adam Carolla and Dennis Miller Go on Hiatus after 6 Episodes Buzzfeed Starts Podcasting NPR is Building a Discovery Tool Podcast Monetizatrion School of Podcasting is a new way to accept donations. Want to test it check out$podcastcoach the fee is 1.5% Teespring is a cool mix of crowd funding and podcast promotion. Basic no logo t-shirts are 7.30 (just text), 14.75.  You can't order less than 5 (so a minimum order is roughly $75.00). Shipping made my order $18 for a t-shirt with my logo. Want to Support the School of Podcasting? Buy a Shirt

Podcast Rewind:

I was on episode 31 of the Podcast Digest talking podcasting equipment, because of my podcast stories, podcast websites and more.

Join in on the Conversation: Call 888-563-3228 or go to the Contact Page

David Hooper Shares Behind the Scenes of the RED podcast (real entrepreneur development)

David Hooper produced the RED Podcast with his wife Laurel. RED stands for Real Entrepreneur Development. We help you build an audience, sell more products, and make more money. We show you how to find the “hidden money” in your business. In this interview we talk about how: David HooperHe recorded a bunch of episode before episodes before adding their show to iTunes He purposely set out to be different than any other "entrepreneur podcasts" When you have a business but you're not in the phone book are you not in business? You can wait and work out the kinks of your podcast before listing it in iTunes He is using the podcast to expand out past his Music Business Audience He created a studio in his home without spending thousands of dollars by using ATR2100 microphones, and a Noise Gate. We talk about his interview process and how he prepares a guest before the interview. Check out the RED podcast in iTunes, or on their website.  

Ready to start podcasting? Check out

Direct download: sop454_033015.mp3
Category:general -- posted at: 4:00 AM

Want to join in on the conversation? CONTACT ME

I read the book Word of Mouth Marketing: How Smart Companies Get People Talking and while the book didn't do a ton for me, it did provide me with one question that can help me build my audience. It provided a question that can help inspire word of mouth. Here it is:

What is the topic you are covering in your podcast that will inspire your audience to tell one of their friends?

So I paid attention to myself this week to see what information I told friends about. I had two. One from episode 39 of Profitcast (a podcast dedicated to examining ways to monetize your podcast), and the MoneyPlan Show (help you pay attention - not interest).

profitcastThis week was walking around a Holiday Inn in Lavonia Michigan listening to Profitcast. Brian came on and explained how a podcast can be

  • Good
  • Quick
  • Cheap

The kicker is you can only pick two. It can be good and quick, but it won't be cheap. John Lee Dumas had sponsors six months after launching his Entrepreneur on Fire podcast (6 months is quick). His show is great (I'm a fan). It wasn't cheap. He spent $3000 on a mentor, and John had six figures in the bank when he started (hear about this on the MoneyPlan SOS podcast). So it was expensive to start. If you want your show to be quick and cheap, it's probably not going to be good. If your show is going to be good and cheap, it's going to take a while to build that audience (but maybe not using the question above). You can hear Brian dig deeper into the good, quick, cheap discussion on I like Brian. I've had him on this show and he co-hosted one week on Ask the Podcast Coach. He's a good guy. So there I was walking around the hotel and his episode just made me think, and then I wanted to shout AMEN! That was such a cool way of explaining a person's podcast. I IMMEDIATELY stopped what I was doing, clicked on the image in the podcasts app and prayed he put contact information in his show notes (he did). He had a link to speakpipe, which then launched the app on my phone and there I was telling Brian how his content just blew me out of the water. WOW. Later that week (now in Toled0) I had the pleasure of meeting Nick Sueberling from the Podcasters Group Therapy podcast (and inside the jungle) and I told him about this "Good, Quick, Cheap" theory. Nick had heard it used in business. This is a great example of things you know that you think EVERYBODY KNOWS THAT (but obviously not - as I didn't). Later I posted it in School of Podcasting Private Facebook group (that you get access to when you are a member). Bill Conrad checked it out and later reposted about the show. He called his "Binge of the week." bills_notes MOneyPlan SOS with Steve StewartLater in the week I was listening to Steve Stewart talk about Bitcoin on episode 179 of the MoneyPlan Sos show, and then he throws in this BOMB of a subject that just blew me away. It tells the story (stories ALWAYS work) of Joe Legal, Jose Illegal. As Steve explains both of these men do construction. Joe Legal makes quite a bit more money than Hosea Illegal. Steve continues on and you hear that Joe pays taxes, insurance, health care, and other costs that in the end leave him having to get a part time gig to make ends meet. Hosea Illegal doesn't pay taxes or for school lunches, health benefits, and other items. It was VERY interesting and done in a "Just the facts" fashion (not really taking sides). The minute my wife got in the car, I had to play it for her. It was a great conversation starter. What topics are you tossing to your audience? Are the conversation starters? The #1 way people find about about podcasts is through word of mouth. Sure we all use Twitter, facebook, etc, but a TON of the word of mouth about podcasts happens face to face. In the immortal words of Bonnie Raitt "Let's give them something to talk about."

How Are You Standing Out?

I was thinking about the news. Every day (sadly) someone gets shot, a politician lies, a new business opens, and a beloved institution closes. A sports guy screams into the camera about a bunch of millionaires who run around and sweat for our amusement. You have a cuddly friendly weather person who secretly knows that they are being replaced by an app on your phone. The news anchor who went to school to be a journalist now gets to read headlines about B list celebrities on reality shows. The sky traffic report from a helicopter doesn't really matter because by the time you get in the car they will have that wreck cleared. This too is being replaced by an app (Waze app) To me its all the same thing. I rarely tell someone about anything I heard about on your typical newscast. I do talk about things on the New Agenda Show (that should be on the evening news). Every Newscast in America Parody (18:30)

Word of Mouth Book

I listened to this book as an Audio book (from Audible - Get a Free Book When You Sign Up). I found it "meh." If you are absolutely brand new to marketing it would be great (tips like "Be nice to people" and "start a blog" I think I have down).

Ready to Start Podcasting?

School of PodcastingMoney Back Guarantee

Direct download: sop454_032315.mp3
Category:general -- posted at: 4:00 AM