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School Of Podcasting

Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. This could ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.
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Now displaying: June, 2016
Jun 27, 2016

I was born in Akron, Ohio. I lived in Cleveland, Ohio for 8 years and now moved back to Akron. So when LeBron James join the Cleveland Cavaliers we were all excited. Last year we came close, but we lost (there is a long history of Cleveland Sports teams coming "this close" to winning only to lose). This year our team was down three games to one. No team had ever come back from that deficit. We were up against the team that had the most winningest season. Again, we all started think about coming "this close," and we started thinking about what we could improve and try again next year. There was one person who didn't that way. His name is LeBron James and that's what I want to talk about today. Because there is a part of podcasting that is mental.

When asked what he did when he was down 3-1 and how he maintained, LeBron couldn't answer specifically, but he talked about previous championship he had been in as a High School Player, and it all came back to preparation, and looking for ways to improve. So he watch film from the gems where his team lost. He looked for things he could do better. One of my montra's is "Constant Improvement." Maybe it is the teacher in me, but I always feel there is room for improvement.

He listened to the right people. While his Instagram would show he didn't 100% tune out social media, during the playoffs he turned off sports radio, TV, newspapers, and anyone else that had an opinion. The opinion he was interested in was his coaches. So if you get a negative comment, or someone shoots you a negative email, put it aside. Get a group of people to be your focus group. Ask them how you're doing. Get a Facebook group going.

He gets his team involved, in some cases telling them what to do. So if you want people to contact you, give them options (email, voicemail, speakpipe) and then tell them. In some cases, show them.

He didn't quit. There was a time in the game when it was tied. The other team got the ball and was running down the court. It was two player against one, this was going to be some easy points. Except for one thing. LeBron James didn't quit. He had been  running down the court with one of the players as hard he he could. He had one goal, and that was to block the shot. If you see the replay you will see where the other player started to take it easy as he went to lay the ball into the hoop. This again, was going to be two easy points. Instead as one player left off the gas Lebron leaped into the air and blocked it. Many feel this was a turning point. He didn't quit. Have you ever had something you thought was hard, but you pushed through? If you want to watch your audience get smaller, quit. That is guaranteed.

My favorite quote of Lebron's from his press conference was "The games always gives back to those who are true to the game." To me, I'd like to tweak that to say, "You audience always gives back to those who are giving value to the audience." Notice I got specific. It's not just giving; it is giving value.

What Happens When You Don't Know Your Audience

Sometimes we think we are giving value but we are missing the mark. When I was married I used to do things for my wife. I thought these were wonderful, romantic, and would be sure to score me points. I found out later in therapy, that they accomplished none of my goal. Instead I found a other items that WOULD. How? By talking with my wife. You need to find out what your audience needs (Facebook groups, email lists, surveys) and give them what they want.

What would you do if your boss said you had to do a presentation in 14 different countries?

If you didn't learn the language, it wouldn't make sense

If you didn't' learn about their culture you could offend someone without even knowing it.

What if instead of rushing in you took the time to know the language and customs?

In this instance your podcast is your boss, and the 14 countries are different social media outlets.

Pick a platform, learn it. Learn the type of information that works on that platform.

Check out Brandi at Big Active Audience for more great information

Survey of the Week

What is your favorite Social Media Platform.  I would love to hear about it in this week's survey. Take this one question Poll

Because of My Podcast: I'm Helping Myself and Others Deal With Grief

Dealing with My GriefDarwyn Dave shares the story about how his father was murdered when he was a young boy. After listening to this show, Darwyn has started working through his own grief via a podcast. His goal, not to make money, not to get 10,000 downloads, but to help himself and others work through grief. Now, barbecue of his podcast he's been asked to create some videos and share his experience. Check out his show at www.dealingwithmygrief.com

New and Noteworthy Investigation

People are obsessed with iTunes New and Noteworthy. What is the effect? Well I wanted to find out. I don't think it's much, but I wanted to KNOW. So I started a podcast called "Because of my Podcast." I started tracking items. It seemed so easy to get into New and Noteworthy in the past, so here is what I've found. Maybe not.

The show has 357 downloads (ranging from 43-120 per episode), and 51 reviews. While I'm line 90 of the New and Noteworthy in my category, I am not New and Noteworthy from the main page. Some clients of mine are and here are there numbers:

I do have some clients in N&N. Client 1 is on line 110, they have 4000 downloads (ranging from 166 to 740 per episode). They have 15 episodes and zero reviews. Another is on line 135. They have 3500 total downloads (ranging from 80-400 downloads per episode). They have 20 episodes, and zero reviews.

Other things I've found have been that shows that need to be pulled are not. Rumor Girls Uncut has not had and episode since 2011, and none of their files will download. I will keep my eye open for more shows that might show that Apple needs to prune the tree.

If you'd like to help with the experiment, go to www.becauseofmypodcast.com/itunes and subscriber, rate, and review. I'll report on the standings as the show goes forward.

Ready to Start Podcasting

Check out www.theschoolofpodcasting.com

Step by Step Tutorials

Live Podcast Consulting

Priority Email Support

Private Facebook Group

Jun 20, 2016

Answering Audience Questions

Is a podcast a good way to promote a multi-level marketing (MLM) business?

If your sole goal of a podcast is to generate income, you need to realize a few things:

  1. Nobody tunes into an infomercial on purpose (usually it's that there is nothing else on)
  2. You make money from your podcast by delivering value. This helps people like you because you're helpful.
  3. When people trust you, they may purchase something you recommend or provide.
  4. It takes time to develop the relationship between you and your audience.

So whatever your product is, your industry, if you have tips on running that business, using that product, news about that industry, then it might be helpful. Figure out who your target audience is and make the information that they want to consume.

Starting a Podcast With My Child

Dave,

On the second leg of a trip home from VT to TN, I spent 8 hours in the car listening to your voice yesterday. And enjoyed it thoroughly. Thanks for the great content!

I've been listening to podcasts for years and am thinking of starting one with my 11 year old son. We have a concept and I'm going to put him through the paces of evaluating and starting a business (I've had an online business for 20 years) with the intention that he'd be doing this for the next 8 years at least until he leaves home. So, it's a long term strategy for us (we're doing the project whether we broadcast it or not, so we may as well). And I'm sort of tagging on the biz training for him and see if we can develop it into a part time job for him (I'm launching on another biz that this coincides with as well).

My question for you is this...there's plenty of info out there on the tech side of the equation and plenty of courses like SOP on getting started (which we may do in a few months) and marketing info, etc., but either I'm not seeing or just not looking in the right places for resources on the broadcasting skills side.

Obviously, just doing it is a huge bit of it. But, I'd like to be able to talk him through the skills needed and how to get them in a general way. We're interviewing a radio friend about interviewing next week, but I thought I would ask you...Do you have any resources that you could point us to on developing the broadcast skills needed to make a great show (assuming the content is great and the tech is listenable)?

Thanks for any direction you could give, I appreciate your time!

Michelle - cornerstonepromos.com

Marketing Minutes - Brandi Young

Brandi Young is a software developer who has been working with podcasters on some software. Though interviews she has found that many podcasters are relying too much on iTunes when there is a whole other world of tools to Market your Podcast. Check out her website at www.bigactiveaudience.com

slideshare.net

meetup.com

Pinterest.com

New Features Coming to Podcasting

Blubrry will be launching Podcast Sites. This is a free website based on Wordpress.

Libsyn has destination stats, audio files to YouTube, Episode Defaults, Entranced ID3 tags

Spreaker is coming out with a new CMS

Use the coupon sopfree at any of these companies to get a free month (full discloser I work for Libsyn).

Podcast Rewind

I appeared on round 73 of the Podcasters Rountable talking about branding your podcast

I appeared on Episode two of the Membership Coach show with Marcus Couch talking about the Burden and the Benefit of Membership sites.

Check out Paul Colligan's Look back at 10 years of Video with Lauria Petrucci (Cali Lewis)

Last 5 in 5 Cale Nelson

Cale Neslon from the Ham Radio 360 Show shares the last 5 podcasts he listened to.

Everything Ham Radio

Linux in the Ham Shack

School of Podcasting (this show)

Black Man with a Gun

Kenn Blanchard Show

Wealth Steading (howto invest)

Mentioned in this Episode

Feeding My Faith - Does God Have Brain Damage?

Podcast Movement Almost Sold Out. Use the coupon code sop40

Join the School of Podcasting

Step by Step tutorials

Priority Email Support

Live Podcast Consulting

Private Facebook Group for Networking

Join the School of Podcasting Today

Jun 13, 2016

Because of My Podcast - I Got to Go To The Largest Event in My Niche

2:05 Cale Nelson from hamradio360.com wanted to go to world's largest Ham Radio event. He wanted to go, but had these pesky things called kids that need silly things like food, clothes, and shelter. So this didn't leave Cale with money to spend on his hobby of podcasting. Well a few listeners said he should try putting together a funding campaign, and so he did. Did he get the money he needed?

Well he didn't get the 100% needed.

He got 220% he needed!

He did this providing VALUE for shirts, hats, shipping, etc.

The cool thing is Cale had the courage to try a crowd funding. It could've blown up in his face. Instead his audience came through and he got to attend with all of his expenses paid. 

Why You Should Attend Events

I went to Podcast Movement last year. I went to a session to support my friend Steve Stewart. After his session some guy named Glenn Hebert got up to speak. You may heave heard me mention Glenn the Geek from the Horse Radio Network (Glenn has 20+ advertisers on his network). I saw Glenn do an impromptu speach. That lead to me asking him to come on the show. That lead to a relationship where Glenn asked me to speak at Podfest last year. That lead to me being interviewed for a documentary about podcasting. Which has now lead me to being asked to help with the film. The film is going to be AWESOME.

I will be setting creating relationships with people who you will hear on this show. I have found co-hosts. Here are come cool places to go

Podcast Movement - July 5-6 Chicago, (use the coupon sop40)

Podcast MidAtlantic  September 9-10 NJ

New Media Europe - June 18, 19

Podcast Success Summit - Online 89 Speakers

Podfest February 23-25 Orlando

Podcast Bingeing

22:54 The Moose Falulence Podcast (joke)

 I found a new podcast that I'm really loving. It does the two things that I really like. As a teacher, I love to learn. As a human, I love to laugh. When you can have me doing both, I'm a fan for life. I discovered a show called the Pub from "the Current" (itunes). The host is Adam Ragusea and he takes current news, and dissects it uses it as a learning tool. The latest episode had him picking apart an interview of Donald Trump. This wasn't for the content, but to look at the strategy of how the interviewer approached the subject.

He is not afraid to bite the hands that feed him (the media) and backs up his opinion with great insights. He's a Journalist in Residence and Visiting Assistant Professor of Journalism at the Center for Collaborative Journalism at Mercer University in Macon, Ga. He’s also reported for public radio shows including Morning Edition, All Things Considered, Here & Now, Marketplace and The Takeaway. Before becoming a journalist, Adam studied music composition, and he creates all the music for The Pub.

If you want to keep up with the media, or if you're tired of all the "Podcasts about podcasting" (but still want to improve your show), you might give this a listen.

Finding Your Audience - Tools

27:10 Don't just Google, go and advanced Google search where you can exclude things you don't want at https://www.google.com/advanced_search Check out barndi Youn'gs article on advanced Google Searches

Find People on twitter, but use the advanced twitter. https://twitter.com/search-advanced?lang=en

You can use a tool like http://buzzsumo.com/ You type in keywords and it'll show you what's being read in your space in the last year, two years, etc.

30Cast.com Helps Podcasters 

30Cast is a new service launching next month to help podcasters find music to use in your podcast. :30cast offers fully produced tracks that fit any theme, topic, vibe, or feel.Each piece of music is 30 seconds long (not my favorite part of this idea). This is not for a person who wants to be a DJ and play the entire song. Pricing will be

9.99 for a one time use

24.99 for a month

49.99 for three months

89.99 for six months

$129 for a full year. 

During the time your license is active, you can use that piece of music in as many podcasts as you want.

This is not for major label music. This is indie musicians that make professional sounding music. 

 

From the Audience

As if 35 podcasts weren't enough to keep up with, you gave me a 36th to listen to. Now I'm binge-listening to The Podcast Engineering Show.
 
As a compulsive gear-head and self-confessed audio snob, it's the kind of show I've been hoping for. Having been podcasting myself since 2008, I'm well beyond "how do you set up a mix-minus?" and "what is gain-staging?"
 
And because the tea leaves were pretty clear to me 3-4 years ago, I knew that serious podcasters were going to have to step up their audio engineering game. Plus, I love this kind of crap.
 
So Dave, thanks for adding yet another podcast to my life. I'll have to look through the list of shows and unsubscribe from one of them to restore balance to my life. But don't worry, it won't be yours!
 
Best,
 
 
Muhhamad Ali Follow Up
44:07 Last week I did a segment on what Podcasters could learn from Muhammad Ali. I wasn't sure how this would go over. I was a little worried, but it interested me so I went with it. Apparently, it interested you as well as I had a few people email me to say that they enjoyed the episode.
 
One last thing I have also learned about Ali since last week. One movie I watched explained how he was somewhere with Jim Brown who was basically a Super Hero who played for the Cleveland Browns. He went to Jim and said, "Let's go for a walk and talk to some people." He was always above serving and connecting with his audience.
 
The Naked Episode
46:23 I had a few people comment on the Naked Episode. This was an episode I did with just the Audio technica ATR2100 microphone and Audacity. This was to show you that you don't need to spend $1600 on equipment. I've had a few people say to me, "I don't hear a difference." This proves my point that we can sit in a room with our headphones squished into our head, but for the person on the bus, subway, walking the dog, etc. Nobody hears these subtle differences that the extra hardware creates. I actually had one person that thought it sounded better

Latest Podcast Reviews

47:49 I subscribed to Dave's School of Podcasting after listening to several episodes of his show. There are other people out there who teach podcasting with a bit more hype, pomp and circumstance, but I don't believe that those methods will produce long term results. What I like about Dave is he seems to actually care not only about people individually, but about the podcasting field in general. Dave will never tell you to exchange reviews. I know this practice exists, and yes, of course I've been tempted to go this route myself, but think about it.... why should you get someone to review your show who will never listen to it? Don't you want REAL listeners to review your show? You will only gain listeners by producing great content and marketing your show to actual potential listeners. Also don't be fooled by Dave's humility. He really knows his stuff and if you spend a few shows listening to him, you'll start to learn it too. I've greatly improved my podcasting skills by listening to his show, and being a member of his School of Podcasting hasn't hurt either because he always answers my questions, usually within an hour of my emailing him. If you are going to pay for a podcasting coach, the value you get from the School of Podcasting can't be beat. - BirdBrain 99

It's not boring and you do learn new things on each episode. - VeronicaMoreno010308

Courtesy of My Podcast Reviews

Your reviews are deeply appreciated. Leave you review today.

Don't Compare Yourself to Others

There is always someone better, and someone worse than you. Today we heard from Cale Nelson, and how he is impacting people (and how he is being impacted). We never mentioned his numbers. Know WHY you want to podcast, and realize that after three months you're not going to have 1000 downloads per episode (unless you name is recognizable). 

Join The School of Podcasting

You get:

Step by step tutorials
Priority Email support
Private Facebook Group
Free "office hours" Consulting

 

 

Mentioned in this Episode

56:39 Bernie the Cat and his thoughts on Bernie Sander's losing.

Late Night Internet Podcast

New Media Show

The Feed Podcast

Classy Little Podcast

Audio Jungle

Best Podcasting Gear

Learn to Subscribe to a Podcast

Ask Gary Vee show

Yngwie Malmsteen

Podcast Review Show

Jun 6, 2016

This week I am saddened by the lost of my champ Muhammad Ali. When I was growing up there were two things that were constant in my life.

  1. Richard Nixon was President
  2. Muhammad Ali was the Greatest Boxer of All Time

Today there are lesson I feel we can learn from Muhmmad Ali as podcasters.  When I hear name Muhammad Ali there is so much more to a guy that was good in the ring.

He Know Both Sides of Boxing

There are two ways to win in boxing

  1. Don't get hit. He ounce dodged 21 punches in 10 seconds.
  2. Hit the other guy.

As a child Muhammad would have his brother throw rocks at his head. As I was watching old clips of his fights today, one of his strengths was the ability to not get hit. He also had incredibly fast hands. He punched before you even saw it coming.

The Two Ways to Win in Podcasting

  1. Create content that positively impacts your audience
  2. Intelligently promote it to that audience

My equation for downloads is: Value in the episode multiplied by the amount of effort put into promotion = Total Downloads.

He Never Stopped Moving

As I mentioned her was very hard to hit. Especially early in his career he never stopped dancing around the ring. If he did, it meant you were about to get hit with a ton of punches.

Podcasters Need to Keep Moving
If we are to keep up with all the other forms of entertainment that are fighting for the attention of our audience, we need to keep moving, and always looking to be better.

He Was New

Muhammad Ali won the gold medal in the 1964 Olympics (known then as Cassius Clay). He then did something most boxers didn't do. He spoke. He not only spoke, he made poems and boasted about how he was going to to beat his opponent. When most boxers didn't have the intelligent to put together a full sentence, here was one that was fighting to get a microphone in his fave.

He Was Noteworthy

He won his fist championship fighting Sunny Liston. Sunny Liston was a huge favorite with of 8 to 1. Nobody thought Ali had a chance. When he beat the champ, that was truly noteworthy, and people did indeed take note. By the way, Ali later admitted that he feared Liston, but acted so crazy to intimidate him (and he did).

Podcasters: If you truly want to be New and Noteworthy, you need to come up with something new (it's not easy) and create content that is noteworthy. Something that will get your audience. If you want to be New and Noteworthy, be, um, New and Truly Noteworthy.

He Was A Man of Integrity

When he was drafted he refused. It went against his religious beliefs. The consequences, they stripped him of his title, banned him from boxing for three years (during the prime of his career). Later it was overturned by a unanimous decision by the Supreme Court.

Integrity as a podcaster: 

We need to stand up for what we believe in. Can you imagine if someone said "Do this, or we are removing you from iTunes, and every other directory, we are disabling your RSS feed, and we're taking your microphone? We can't sell out to bad sponsors that don't fit our show, and to strategies that are less than transparent. You have integrity when you start podcasting, once you lose it, it is very hard, if not impossible, to get back.

He Used His Authority For Good

He could've taken his money, and retired. Instead he had one of his biggest fights in Africa? Why because he wanted to boost the economy. When he was banned from boxing her was a speaker at colleges. He embraced diversity.

Giving Back as a Podcaster

We can give back by supporting causes like the Podcast Awards, New Media Europe (which are currently struggling). We can use our microphone to help people, and to spotlight those things that need to be in the spotlight.

He Apologized For Crossing the Line

Ali was famous for calling his opponents names. Leading up to one fight he called Joe Frazier a Gorilla. While Ali did this to rile up his appointment and increase ticket sales (and it worked in both cases) he later would apologize to Joe's son, and eventually to Joe and the two became friends before Joe passed away.

Podcasters can take back words. I know I've said things about Audello, and I once made some remarks about an article online that crossed the line of fact related, and got personal. I have since apologized for my words, removed the comments from their blog, and we have patched things up.

Help These Podcast Resources

New Media Europe

Podcastawards.com (and while you're there, vote for the school of podcasting in the education category :)

Podcast Rewind:

Podcasters Roundtable Discuss the Importance of New and Noteworthy with Ray Ortega+Daniel J. Lewis +Dave Jackson, +George Whittam and +Ian Robinson

I appeared on the Super Joe Pardo Dreamer's Podcast

PodcastGuests.com Review

I recently heard and used PodcastsGuests.com and wasn't sure what to expect. Within a week I had over 15 people who had replied. What was I looking for?  I wanted people who could answer the question, "Because of my podcast _____." I've definitely got some people who I will be contacting in the future.

It is a tool to find guests, and also to be found as a potential guest on other shows.

For more resources check out podcastingresources.com

The School of Podcasting is Open!

Save time, save your money (by not buying stuff you don't need). If you think you don't have the budget, look at your other hobbies. I looked at a gold course in Kent, Ohio it was $15 for 9 holes. If you did 18 holes twice a month that would be $60. A local bowling leagues was $15 a week. That is another $60 a month. A local bike shop had a clearance sale and the cheapest bike was $410. The School of Podcasting has step by step tutorials, a private Facebook Group (for networking), Live "Office Hours" where you can come and get free consulting, and priority email support. Sign up Today

 

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