Today on episode 406 we get a great because of my podcast story, we debunk the "8 week myth" in iTunes (thanks to Rob Walch from Libsyn.com), we hear about a new Wordpress feature that might be good for podcasters, we hear how podcasting boosts SEO, and boosts leads. If you're thinking of starting a podcast, check out www.howtopodcast.com our next live class starts 5/3
The quick start program is where all you have is an idea, but you're ready to get into podcast. I send you an affiliate link and your order your web hosting through me. To say "Thank you" I give you a 30 day pass to the School of Podcasting (with access to all of the videos). I also will install Wordpress for you, and all the plugins you need to start podcasting (you will need to supply graphics and content). The planning your podcast class starting 5/3/2014 is a LIVE class (via webinar) where you can ask me live questions as I go through all the things you need to consider before launching a podcast. For more information about the Plannign Your Podcast webinar go to www.howtopodcast.com
I let you hear how you can remove unwanted noise from your audio. This is available both in Audacity and Adobe Audition.
Today we spotlight Guy Dimartino and the Chiropractic Lawyer podcast check it out in iTunes, or on his website.
According to CBS most people stay on their site for 33 seconds. I went in and looked at my stats on my saw where I had people (11%) staying over an hour in some cases. There is a mass amount of people who DO stay for 2-5 minutes. That is still much longer than 33 seconds. When people stay on yoru site longer Google figures that your content is good and then boosts your ratings in Google searches.
The new version of Wordpress allows you to create playlists. This is great for podcasters who want to have a "start here" section. You can upload a few audio files and put them on a page and insert them as a playlist. The "cool" thing is it works on a phone, and the files are NOT downloadable - which means they have to sit and listen - keeping you on your site longer.
Be sure to put subcsribe buttons, and newsletter sign ups under the playlist
Should I Produce Version of This show is Segments
Jason is working two jobs and has five children and still has time to podcast. Today he shares his insights into working with co-hosts, have a podcast implode, learning from your mistakes, and following your passion.
Jason was blessed to have a job where he could do podcast editing while he worked.
He not only gets "big names" for guests, but also people he feels would deliver great content.
He has a number of audience members help him deliver his show.
Rob Walch the VP of Podcasting Relations at Libsyn.com stated in the last episode of The Feed Rob debunks the "You have 8 weeks to get into New and Noteworthy" in iTunes myth.
Another one is "You need at least three episodes to be featured in iTunes" (not true - my Client Dr. Nina of Win the Diet War did it with one episode).
One podcast in New and Noteworthy was from 2008, and another one was from 2 years ago. If someone tells you different (typically charging you a lot of money) they are WRONG.
If you want a free month of Podcast Media Hosting use the coupon code sopfree to get a free month at Libsyn.com
I've mentioned that you should always reply to every email and comment, and when appropriate put them on your show. Well last we I played a "Because of my podcast" story from Craig, and as Craig puts it, "I almost fell off the treadmill." That also points out that people listen to podcasts everywhere.
If there are other podcasters who do similar podcasts, you might try searching for their name in iTunes. See if they have been interviewed on other podcasts. If they have, DO NOT go over and say, "I should be on your show." Instead take the time to listen to their show, or leave a VALUABLE comment on their blog as a way to break the ice.
In the new episode of Podertainment magazine, we have more great content from people like Rob Walch, Todd Cochran, Daniel J. Lewis, Jeffery Powers, and many other people on topics like recording your podcast, promoting your podcast, and making money with a podcast. For more information go to www.schoolofpodcasting.com/podertainment
A couple of weeks ago my Dad died on a Saturday. This is the day record and produce my shows. Obviously I passed on the podcasts that day, but returned on Sunday afternoon as a welcome distraction. I wasn't really prepared, but as I had not missed a show over the last 405 weeks I wanted to keep the streak alive. This is understandable, but stupid thinking. What would people say, "C'mon Dave - big deal you're Dad died the show must go on!"
I had a client who had decided to launch his show on a specific date. This is awesome. The bad news is you don't have 100% complete control over your podcast as its getting ready for episode 1. You may have someone who is doing the graphics, or recording an intro. Hopefully these people hit their benchmarks and delivery dates - but they may not. When I was involved much more with music marketing, I was amazed at bands who would plan their CD release party - when they didn't have the CD in hand (you can guess how that ended).
It boosts your over all vision of how things will pan out. "This will be done on the 8th, then this will come in on the 10th, and then we finish on the 15th."
It allows you to put a pin in a date an work backwards to figure out where to start. If it takes four hours to produce an hour long show, and church starts at 6 pm you better start before 2.
It lets you know if you are ahead of schedule so you can make informed decisions.
It creates a sense of urgency. It puts a fire under your butt. It adds a level of accountability.
You can't predict how long it will take to be listed in iTunes. I would guess three days, but I've seen it take 24 hours, and I've seen it take 2 weeks.
You don't have complete control over ever piece (as I mentioned, graphics, intros and outros).
Not everyone thinks good under pressure
The difference between good and great is often that little bit of icing on the top that gets lost if you're in a hurry.
Deadlines help take your idea from a dream to a reality, but be sure to set realistic deadlines so they don't put too much pressure on you.
If you are looking for some unbiased feedback on your podcast head over to www.podcastreviewshow.com/reviewme
Where can I find a link to my podcast in the Microsoft directory?
There isn't a microsoft directory. They have an app for Windows 8, and it also appears in the Xbox. There are plenty of places you can list your podcast. Check the podcast411 website's Directory of directories?
How do I Have a Link That Just Shows Podcasts on my Website?
Add a category to your post in Wordpress. Then later under appearance go to men us and you will see where you can add a link to your menu that goes to all the posts with certain categories.
My last podcast spoke about identifying what makes your unique. You have something that allows you to talk about a subject using a persepctive, attitude, or delivery different than anybody else. That perspective is shaped by experience. That attitude is shaped by life and learning. That delivery is shaped by your confidence. You may be thinking about starting a podcast. You may be thinking that there are, "So many podcasts out there already, why should you add to the pile?" Well let's see what we can learn from other industries.
Crag from Mansion Ingles lives in spain and was recognized on the other side of the planet. He explained that he helps people learn english, and someone recognized his voice from his podcast. Craig is helping people learn english. When you get to meet someone, and they had a need, and you filled it, it's a great feeling.
Last week we talked about embracing what you bring the the microphone. That you can bring an unique value and perspective. We talk about the many different ways you can look at a topic. Today we interview Scott Herzog about his new "Inside the Podcaster's Studio" show that will primarily focus on podcasting gear.
How many different ways can you kill and cook a cow? I mean really? Throw a burger on a bun, slap some ketchup on it, isn't it the same thing as McBurger down the street? No it's not. This one is flame broiled. This one is square. This one has butter on the bun. They are all variations of the same thing. Aren't french fries just deep fried potatoes? Don't get me started (to me there is only ONE type of French fry and it comes in a red box with Golden Arches on it - there is no room for discussion on this).
Several years ago, researchers at Cornell University and Michigan State University conducted a study of restaurants in three local markets over a 10-year period. They concluded the following: After the first year 27% of restaurant startups failed; after three years, 50% of those restaurants were no longer in business; and after five years 60% had gone south. At the end of 10 years, 70% of the restaurants that had opened for business a decade before had failed. (source) Chef Rocco DiSpirito says that 90% restaurants close in their first year (this has been debunked)
The reason people open restaurants is because more people are using them. a 2009 study showed the industry expanded by .5 percent, consumer spending on restaurant dining rose 1 percent in the past year (source). Yes these are small percentages, but its a $632 BILLION dollar industry. So while thousands of restaurants close every year (even though people are still eating, and in the US they are eating a LOT), people still open up new restaurants every year.
Special thanks to Mike Howard of www.jpeg2raw.com to making this point on the Ask the Podcast Coach Show
What happens if you take the assembly line of Subway (one of the fastest growing chains), mix in some spicy protein, add a dash of conscience (as their pigs and chickens are raised on farms), and a FOCUSED menu? You get a restaurant called Chipotle. The one by my day job as people lining out the door at lunch time. The funny thing is, that line moves faster than the one at the burger joint (even counting the time to get out of your car).
What Podcasters Can Learn From Chipotle
Niche down: Their menu has a few items. You don't have to stare long to see what's available. Ordering is easy.
Consistent Content: They obviously have a well oiled machine behind the scenes. You see one person cooking, one person chopping, and three to four people up front scooping it up and giving it to you. No matter which location I go to, crispy chicken tacos taste the same. I can rely on them. I don't worry about wasting my lunch hour if I'm headed for a Chipotle restaurant.
They Get to the Point: There is no idle chit chat in line. When you get close enough to order, the person behind the counter asks, "What can I get you.? Then they ask about the toppings. They don't ask about me, and I don't care. I'm hungry. They are giving me what I need: food.
They Embrace Their Differences: Instead of looking at the competition and trying to be like them, they stood up for what they believed and pointed out that their pork and chicken is raised different. Now their brand means more than cheap, spicy, fast food, it is a statement. It ties in with a lifestyle. You wear a Chiptle shirt, weather you want to or not your clothes say "I care about treatment of animals."
Think about Christianity. Every single church and every single Christian has the EXACT SAME "product." (oh someone is going to get upset with this terminology, but bare with me). They are delivering the story of Jesus Christ. The majority of them say he was the son of God, born of a virgin, died on a cross, and rose from the dead three days later.
Q: Why do more and more churches open every year?
A: Because man does not live by bread alone (source)
Q: Why Do So Many Churches Lose Their Members - Especially College Age?
A: Because of their delivery.Ned Flanders is a fictional character on the Simpsons. He is the uber Christian that more than likely would turn down a piece of Devil's Food Cake just because of the name. Then there is the Church "Well isn't that special" Lady from Saturday Night Live. She lived to walk around and remind people that they are all fornicators and that they were going to Hell. In the same way that most people that you say "Man you're in a bad mood today," don't miraculously change into a good mood, telling people they're going to Hell doesn't seem to make them immediately repent.
Now I'm not saying we need to alter our story. Think of the movie Gone with the Wind. This story has been seen on the big screen as well as on VHS, DVD, and now Blu-ray. It's the same message, but different packaging.
The church I attend provides ear plugs for those who don't like their anthems to ROCK! We clap our hands. We have smoke machines (no joke) and cool lights. You know who loves our service? College Age Kids.
Let's look at Joel Osteen (or as I call him "Happy Jesus Man"). He opens his sermons with a joke. A joke? Yes, he tells a joke. People laugh in church. Really? It's true. Then he has them hold up their bible and state how they believe it to be true (this sets the stage - people know what they are going to get).
Joel Osteen Niches Down:There are all sort of stories in the bible where God's wrath is shown. There are all sorts of verses about Satan, and Hell. Joel got to know his community, and found them to be poor in spirit. They lack self esteem. They may lack skills on getting along with their family. Joel talks a lot about how God's Favor is waiting to be poured out on you.
Is it working? His "Church" meets in an old Arena used by an NBA team. I think it's safe to say it is.
I'm not hear to argue if Joel Osteen is a good pastor, or to pick apart his choice of scriptures or his statements on same sex marriage. I'm just pointing out that he has the same story as every other church. His delivery, and his ability to influence have allowed to connect with an audience and allow him to grow his church and further his story.
More at www.schoolofpodcasting.com/404
Today we hear some clips on how you can market your business with podcasting, some podcasting pet peeves, and we talk about how to identify and embrace your uniqueness.
Jonathan Downham of criticalcarepractitioner.co.uk has four episodes into his own podcast when another company approached him to create a podcast for THEM (and for that he is getting paid).
Podcasts Roundtable Episode 27 "Pet Peaves II"
Online Marketing and Communications with Job Buscall talking how to use Podcasting as a Marketing Tool
Engaging Life and Leadership with Darren Dake and Anita Brooks
Podcast Review Show now featuring "Podcast Talent Coach" Erik K Johnson
I've spoken about John Lee Doomis before, and this week we are talking about creating your own style and embracing what YOU bring to the table. Here are some examples in the "Podcasts about podcasting" realm.
Ray Ortega has extensive video knowledge, and he produces a podcast for a living.
Podcaster's Roundtable is purposely designed to NOT BE a "how to" podcast but instead focus on the issues around podcasting.
Daniel J Lewis has a background in web design and graphic arts. He is very detail oriented. We love to poke fun at Daniel's lists, but those lists are well thought out and create great content. This is why Daniel is the one podcast in the "podcasts about podcasting" world that can see he has WON (not just nominated) a podcast award.
For me, I have been helping people understand technology for over 20 years. I have a teaching background. I bill myself as someone who can help you understand technology without getting into geek speak. I've also been doing this since 2005 (and not many people can say that).
Cliff Ravenscraft has an hour long show that goes outside the scope of podcasting and talks a lot about social media, and what is going on in Cliff's life.
Podcast Help Desk is from Mike Dell. Mike brings his tech support experience to the microphone to identify common problems.
Scott Hertzdog is focusing on podcast gear (and only podcast gear).
What if you are a dental hygienist, and you want to do a podcast about social media. Why not start a podcast about using social media for dentists?
Kathy Kelly does the special mouse podcast. Her son has autism so her podcasts focuses on going to Disney Parks with a person who has special needs.
Steph at Capturing Magic takes her love of Disney and Scrapbooking and puts them together.
What are you talking about all the time? That you just can't seem to stop talking about? This is more than likely you passion.
What do you bring to the table? You age, perspective, history, experience?
Many bands tried to be the Beatles when they arrived on the scene. If you are being "copied" be flattered. Someone thinks your good enough to
steal borrow from. Keep doing what you do well. It comes naturally to you. For someone who is trying to be you it won't come as easy. Remember LOTS of people "podfade" because of the work involved. You find it easy to be you, and it will be a chore for them.