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School Of Podcasting

Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. This could ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.
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Now displaying: August, 2016
Aug 29, 2016

I can handle some people explaining their strategies of launching a podcast, but there are some things that are just blatantly WRONG. Here are a couple that get my goat.

Episodes Get Downloaded When People Subscribe

If you simply launch with only one episode on your first day, and someone subscribes to your podcast, then you only get one download. BUT, if you launch with five episodes and they subscribe, then you get five downloads, which will help to raise your rankings within iTunes.

This is not true, and easy to test. Go to www.schoolofpodcasting.com/itunes and subscribe and see if my back catalog automatically downloads.

You Only Get 8 Weeks to be in New and Noteworthy

Podcasts based on TV shows go in and out of New and Noteworthy all the time

50+ Honest Reviews Will Get You Into New and Noteworthy

Nope. It's subscribers that really count. Not that reviews don't mean anything, but subscribers appear to carry more weight. Also boosting people to the top of the charts before they have found their own voice doesn't work.

Case in point Philip Phillips.

Who?

Exactly (season 11 winner of American Idol).

They talk about generating buzz, and getting people to talk about your show. You want to do this every week you are podcasting. You want to bring value on a consistent basis.

Here is a video that explains why I know these are not true

https://youtu.be/gp1T4aj3ucw

Rob Walch at Podcast Movement said the following things about New and Noteworthy

  • His KC Startup podcast was featured (front page) of iTunes and saw a bump of about 300
  • His son's podcast Porter's podcast saw a bump of about 1000
  • He said a front page listing will get a bump of anywhere from 200-a couple thousand.
  • Podcasters who game the system to be #2 in the Education category and rarely got over 200 downloads per episode (most were around 100ish).

The sad thing is people are never launching because they can't get the recommended number of podcasts (3,5,8, 30) ready to launch. Just launch.

Losing Your Audience in Jargon and Inside Jokes

We are all too close to the trees to see the forest and depending on who you audience is, we need to remember that we get new listeners all the time. When we start using jargon (words that only people with experience in you field, or potentially an inside joke ) you can leave them confused. This makes them feel like an outsider, and potentially tune out. Recently on an episode of the Podcast Review show both myself and my co-host Erik K. Johnson were lost in the hosts use of big words and inside jargon. Now, maybe we aren't their target audience but it really took away from the experience. 

Being a person who grew up in the church Christian people who are trying to reach the world when they start spouting things like "Lion of Judah, Bathed in Blood, Alpha and Omega, evangelical, Holy Ghost, born again, unspoken prayer requests (which just means someone in my family messed up again). Be a "Proverbs 31 woman". The list goes on. 

I asked my buddy Cale Nelson from HamRadio360 to come in and share some jargon. 

Tascam US-32 

Tascam MiNiSTUDIO Personal US-32 Audio Interface for Online Broadcasts is a brand new interface for podcasters who are looking to broadcast live and have the ability to mix in (up to) three sounds. There is also the ability to add effects. Most of the effects are pointless (make your voice deeper, higher, reverb, echo, distortion). 

This is kind of exciting as this particular 

https://www.bhphotovideo.com/c/product/1263856-REG/tascam_ministudio_personal_us_32.html/BI/5223/KBID/5977

Mentioned On This Episode

Podcasters Roundtable Round 76 State of Live Streaming

Hamradio360.com

Black List Exposed

Milaminthemiddle.com

Book a Podcast Coaching Call With Dave Jackson

Sessions start at 15 minutes and go up. See www.schoolofpodcasting.com/schedule for availability

 

Aug 22, 2016

How Do I Grow My Audience?

  • Know Who Your Audience Is
  • Know What They Want
  • Go Where They Are
  • Make Friends With Them and Bring Value to Your Conversations
  • Tell them About Your Show
  • Make it Is To Find, Share, and Remember

How Long Should My Podcast Be?

  • Don't do the "Dave Jackson Power Hour" if you only have 18 minutes of content.
  • There is no such thing as too long , only too boring (Valeria Geller - Beyond Powerful Radio)

How Do You Handle Headlines When You Have Multiple Topics in a Show?

  • For me, I've just been taking the topic that I think reached my audience the best and use that as the "Main" Headline

Do I Have Any Tips For Doing a Live Show?

  • If you're worried about looking stupid don't go live
  • I use firetalk.com to stream live.
  • Realize you will have people who want to ruin you show.
  • You MIGHT get 5% of your audience live.
  • Live is addicting because it's instant feedback
  • If you are looking for your audience to provide the content, remember when you start you don't have an audience.

Should I put My Face Out There?

  • If you are the brand it might be a good idea
  • I might think twice if I was a woman as guys are creepy

What Do You Think About Regional Podcast?

  • I would love to start a local podcast
  • I think getting local advertisers would be easy

What is the Biggest Mistake When it Comes to Making Content?

  • Guessing What Your Audience Wants
  • Including personal family details
  • You need to know WHY you are doing your podcast. You can talk about what your audience, but if that topic doesn't line up with your goal it could cause issues.

What Are the Beginning Stages of Podcasting Like - What Can I expect?

  • You can answer every email, every comment, every tweet
  • You are "the host" and that carries weight when you reach out to your audience
  • 50% of people get more than 150ish downloads and 50% get more.
  • The average is around 2000.
  • Mentioned The 27 Steps to start a Podcast

What I Started a Podcast About Topic A, and Your Audience Wants to Hear About Topic B?

  • If you want to talk about that subject, and that topic aligns with your goal then follow your audience
  • If the topic is something you DON'T Want to talk about then don't. It will come through to your audience, and if you're not excited about the subject it will come through.
  • When you try to do something that is not yourself it is hard, and you will start dreading creating your podcast.

I'm an Accountant, and sometimes People Don't Want To Hear What They Need to Hear...

  • Not everyone can handle the truth.
  • Those people who like you will like you, and those that don't won't.
  • When delivering not so great information back it up with your research,  and facts that you are using to shape your opinion.

How Do I Come Back After a Long Hiatus?

  • The same way you started. Know what your audience wants, and press record.
  • Don't start off your show with an apology.

Troubleshooting Your Podcast Sound - Separate Your Gear Into Pieces

I have not been happy with my sound for the last few months. I seemed to pick up some hiss along the way. I went direct into my Zoom H5 recorder and the his was reduced. I then knew it was something in the mixer. From there tried using a different channel (it didn't fix it). I then switched the cabled from going to the 1/4" out of my Behringer Xeynx 1832 mixer (into the line in of the recorder) to the XLR out of the mixer into the xlr in of m mixer.

I'm going to be slimming down my mixer as I don't need anything that beefy anymore (I used a big chunk of it when I have the live phone call in show).

What is it Like To Have a Film Crew Come to Your House

The crew from the Messengers Documentary came to my apartment to interview me. It was pretty crazy. The crew is so professional. They hit a snag when their flight got delayed, but they came through running on fumes. These guys have full time jobs and are fitting this movie into their schedule by (more or less) not sleeping at all. They got done filming here and drove to Kansas City to do more filming before flying back home to Florida. Amazing group of guys.

Support the documentary at www.supportthemessengers.com

I also go to hang out with Angelo from blubrry.com and Daniel J Lewis from the Audacity to podcast. At the North East Ohio Podcasters Meetup the crew showed off some footage and I got to me Scott Sykora from the Beardcaster. Scott does a podcast about professional competitive "bearding". I have got to go checkout a competition they sound fascinating.

Upcoming Speaking Gigs

I will be speaking at Podcast Mid Atlantic (go to www.podcastmidatlantic.com/sop to save $10).

DC Podfest in November 4-5

I will also be speaking at Podfest in Florida in February 2017.  I will be having a meetup at Podfest.

Need Podcast Consulting?

Hire Dave for podcast consulting by going to www.schoolofpodcasting.com/schedule sessions lengths can be as short as 15 minutes (great if you have just a few questions). 

This episode 528 appeared first at www.schoolofpodcasting.com/528

Mentioned in This Show

www.podcastgeargroup.org

Beyond Powerful Radio Book by Valerie Geller

Free Book at Audible.com

 

 

 

Aug 15, 2016

Today shares his thought on Podcamp Pittsburgh, the death of blab.im, and what geese, Ringo Star, and Michael Phelps can teach podcasters.

Comments 888-563-3228

The Messengers Are Coming!

If you live within driving distance of Akron, Ohio you might want to make a trip this Saturday the 20th of August as the Film Crew of The Messengers (a documentary about podcasting) will be joining our Northeast Ohio Podcasters Meetup group from 3-4:30. They are going to share their story, some cool footage, and film out meeting as well. For more information go to www.neohiopodcasters.com If you haven't heard the behind the scenes podcast about the making of the movie, check out www.themessengersdoc.com/podcast

Here is a recent write up about the podcast and movie (and it's not done yet).

Attention Podcasters' Hangout Family...

I'd like to take a moment and recognize Dave Jackson from The School of Podcasting for spending what has to be an ENORMOUS amount of time editing and producing a podcast that highlights "behind the scenes" for an upcoming film called The Messengers: A Podcast Documentary.

The film is the brainchild of Executive Producer Chris Krimitsos and I also serve as Executive Producer myself. This film has taken us and the crew - Director , D.P. Willie L. Harper, and Lead Film Editor Saulo Zayas - literally into other countries to highlight the stories of how podcasters have used this medium to make a MAJOR impact in their communities and/or through their audience.

This episode chronicles the back-story of our experience flying down to Guatemala to support and film mobile podcaster Shawn Smith's Now Is The Time Mission, where the organization serves villages living in extreme poverty through building and installing high efficiency stoves, laying down concrete floors inside homes, donating *tremendous* amounts of clothing, school supplies and other goods as well as lead a daily VBS program for all the kids of the villages they serve in... Shawn has been doing this every single year for over TEN years.

At the end of each day, Shawn sits down to interview the volunteers about their experience and as you can imagine, these conversations get raw and emotional. These podcast episodes are then uploaded and shared with loved ones back home.

This episode of our podcast for The Messengers: A Podcast Documentary highlights this trip and some our own experiences -- and emotions.

I hope you take the time to listen to it and enjoy it, and also enjoy the level of production podcasting PRO Dave Jackson has poured into this. Thanks Dave, you are freaking amazingly talented.

Join the email list and get access to behind the scenes footage by going to www.themessengersdoc.com

Podcamp Pittsburgh

In a slide show of the previous 11 years of Podcamp Pittsburgh, you could see where this event was well attended in the past. This year they had approximately 50 people. NOW HOLD ON, before you judging things just by numbers. For me, my goal is to find individuals who want to launch a podcast. I started off my opening keynote speech asking the intimate crowd how many of them already had podcasts. Very few hands went up. When I asked how many people didn't have a podcast yet, TONS of hands went up. So while this was an intimate group, it was a perfect group for me.

So judging things by numbers only goes back to people looking at producers who love to share their huge numbers. They might think, "I wish I had those numbers" but what you don't know is how engaged that audience is. While there is no spam in podcasting, some people may not be that engaged with the host. For example, I get very little interaction from my Weekly Web Tools podcast. I love the show, and I love my listeners, but it's a fact that my School of Podcasting Audience is more engaged than the Weekly Web Tools audience.

As always I go to events to network with some folks, Saturday night I got to meet some very cool people. I also got to hang out with some of my awesome Libsyn people (Elsie Escobar from Shepodcasts.com and Krystal O'Connor the mind and voice behind all the libsyn tutorials.

Sometimes Different is Better Than Better

In talking with someone at Podcamp Pittsburgh, they asked how not to sound monotonous. The person explained how they did a show where they asked the same questions to each guest. Now I could be wrong, but my knee-jerk reaction was to think that this person might be trying to follow in the steps of John Lee Dumas (who wouldn't? He makes millions of dollars with his podcast), but (and I've said this before) you will never out "John Lee Dumas the actual John Lee Dumas." You see, it comes to him naturally.

I live in an apartment complex with a few lakes. Because of the lakes and the lovely surroundings, we have hundreds of geese. I see them all the time as I walk around my neighborhood getting some exercise. Last week I saw a goose where it looked like they ran out of black paint when they were painting his head. Typically a goose's head is black, with some white coming up from their neck. This goose looked like his head was white, and someone had sprinkled some black on his head (instead of the other way around). I don't know if the geese do this on purpose, but this goose is also separated from the rest of the geese by about 10 feet. When I ran into tonight, they were all by the lake; he was 30 feet away walking down the sidewalk.

Now I see these geese every day. They all look identical. I could see the same goose day after day, and I wouldn't know it because they all look the same.

That goose with the different paint job may be thinking to itself, "I wish I had more black on my head. I don't look like the other geese. I'm ugly. I stand out. "

My point is because this goose is different and it DOES stand out. Embrace your uniqueness. There may another goose in that flock that can fly better, honk louder, and swim faster and I would never know because it looks like all the other geese. I do not notice them. Sure they may be "better" geese, but I don't remember them. The goose with the different paint job I will remember.

I have one more example. Ringo Starr is probably one of the most famous drummers of all time. He has a specific style. These are due to a couple of things. One, he was born left handed but his Grandmother "made him" right handed. He still plays the drums with his primarily with his left hand. Meanwhile he plays drums that are designed for a right handed person. He also plays (as he describes it) with his "shoulders" and this often causes his snare drum to be just a shade late on hitting the beat. Many people say they can tell when he is behind the drums because his "wrong" style of playing delivers a unique style. In Ringo's case, different is better.

So you may be thinking, I'm not like the other podcasters. I can't publish a daily show, I don't have a Heil PR40, I can't, I don't, etc. To this I say, It's not the tech. If you have nothing to say but have a great microphone, it won't matter.

For the record, when John started HE looked DIFFERENT. Nobody had done a daily show for entrepreneurs.

Michael Phelps Competition

I didn't watch much of the Rio Olympics, but what I saw was very inspirational. Michael Phelps is the best swimmer of all time. The media was preparing for his final swim meets, and they were talking about who he would be up against. Different athletes were coming from different countries with different ages and speeds. These were Michael's competition. This was when I thought about swimming. It's not like his competition is in his lane blocking him from swimming. They weren't going to be grabbing his arms, or legs. The only person Michael Phelps had to beat was Michael Phelps.

Podcasting is very much the same way. You are only as good as you last episode (for the most part), and we shouldn't shouldn't measure ourselves against other podcasters. We never have the full story, of what is going on behind the scenes of someone's podcast success. Obsessing over other podcaster's success takes your focus off your audience.

Blab.im is Dead

Here are some comments from their farewell letter

We took a hackathon project that we built in 3 weeks and grew it from 0 users to → 3.9 million users in less than one year.

The average daily user spent over 65 minutes per day on Blab

The problem? According to their farewell letter, "Of the 3.9 million total users, only 10% (~400,000) came back on a regular basis." This is really stupid part of this statement is they provided a download link to the audio and video. People then took these files and put them on YouTube, and their Media hosts like Libsyn (use the promo code sopfree to get a free month).

They also said, "Because the off-the-cuff, unpredictable nature of live streams make for terrible replays." You mean average untrained people are not masters of improv entertainment?

They said, "But the majority of usage came from everyday people “just hanging out”. They weren’t making content; they were making friends." The best ‘content creators’ used it ~once a week, for ~2 hours. The people who were hanging out with friends used it 5–6 hours per day, every day. My team is here for one reason. To build a product that millions of people will use everyday. Another classic line which I respect is "For us; we would rather fail to try to achieve our mission than succeed at someone else’s mission."

Here is another example of someone shooting for perfection (a life changing social network like Facebook), they missed the mark, and ended up on pretty good. Well, that wasn't their goal. To that, I can say I understand, but people hanging out and making friends will be much harder to monetize. In the meantime, I've moved over to firetalk.com and will be playing with Huzza.io

Need Some Help With Your Podcast?

I'm available for one on one consulting. Check my schedule at www.schoolofpodcasting.com/schedule

Get Future Episodes the Minute They Are Released

Go to www.schoolofpodcasting.com/itunes and subscribe today

Aug 8, 2016

Today I'm going to share three things your podcast needs to be successful, I'm also going to share some podcasting news, and a product review on a blab.im replacement.

 

Call the Show at 888-563-3228

Blubrry Launches Adverting Partner Plan

If you are looking for an advertiser for your show, Blubrry was one of the first companies to try to pool a bunch of smaller shows together to attract sponsors. They recently launched a partner plan. Here are a couple of things about the plan

It's for someone who is serious about getting a sponsor

It's for someone who check's their email and values communication

In the past Todd and crew would setup an advertising campaign only to have podcasters pull out at the last minute, or they forgot to let Todd known they had already sold their own spots.

For more information go to https://create.blubrry.com/resources/blubrry-podcast-advertising/blubrry-advertising-priority-list/

Ask the Podcast Coach Moves to a New Platform

After blab.im waved it's middle finger at podcasters, this week we waved back (after last week it just stopped working). The platform I am using is firetalk.com which has the same functionality (give or take) as blab, and its free. You don't get the audio file (just the video). You can always "rip" the audio out of the video file. So far I like it, and will continue to use it going forward.

Because of His Podcast Michael O'Connell Got a Book Deal.

I was interviewed for a future episode of It's All Journalism by Michael O'Connell and he shared that due to his podcast he now has a book deal about podcasting.

The Messengers Documentary Team will be in Akron Ohio on August 2oth

The Messengers Documentary team (doing a film on podcasting) will be in Akron Ohio (Cuyahoga Falls to be exact) on August 20th to film me, and to share some video and film the Northeast Ohio Podcasters Meetup (normally the third Monday of the month, but moved to Saturday this month). The exact location and time will be announced later (more than likely 2-5ish in Cuyahoga Falls - location to be determined very soon). For more information go to www.themessengersdoc.com to check out Dave's podcast about the project go to www.themessengerspodcast.com/podcast

Podcast Rewind

The Biz Chix Podcast episode 26 had a super frank talk about sex after children. Gentlemen if you want to know what women think and feel about sex, now is you chance it starts at the 27 minute mark. http://bizchix.com/226/

Another new show I've been listening to is the Rhoades to Success Podcast with Jessica Rhoades who has great tips on getting and being interviewed.

The Three Things Your Podcast Needs That Have Nothing to Do With Microphones, Downloads, or Hosting

Today I want to talk about podcast success and the things you need to achieve. Here is the fun part I’m not talking about microphones, downloads, or hosting. While those are ingredients that you need to podcast, without these you are doomed. They are attitude, health, and support.

The first thing is your expectations and/or attitude.

I have people contact me weekly with dreams of getting into Apple’s New and Noteworthy and “making it big” (whatever that means). Per Rob Walch of Libsyn, fifty percent of podcasters get less than 160 downloads, and fifty percent get above. I feel this is mainly due to the thousand plus podcasts launching every week. They are just starting to build their audience.

I come from a training background where if I had twenty students in my class, my hands were going to be full. When you have 160 listeners, that would equal eight classrooms. In the last building I worked in, that would be an entire floor of classrooms filled with people who want to listen to you. People who could consume AM, FM, CD, Sirius, Local and Cable channels, HBO, Netflix, Hulu, Audible, etc. They choose to listen to you.

So how do you get your attitude straight?

You have to be able to answer the question, “Why are you starting a podcast?” For me, I love to help people. That’s what I worked in training departments for 20+ years. Now, let’s not fool ourselves. I like making money as well. However, when I have someone come to me too scared to launch a podcast, and I later I hear them cry over the phone as they see their podcast in iTunes, it is hard to put a price on that. The other reason you need to know you “Why” is so you can create content that fits in with your goal. If the purpose of your podcast is to position yourself as a leader in your field, then maybe you should use a Q&A format.

What if you’re in just to make money. You’re in it to boost sales. Remember when you first start out you don’t have an audience, so if the goal is to convert your audience to sales, the first thing you need to do is focus on getting an audience, and second how to convert them. The length of time it takes to achieve this is why Podcasting is often said to have a slow burn. You have to have an audience before you can sell to your audience.

Also, you better be willing to podcast for free, because when you start out, you are. In fact, you’re losing around $30 a month in expenses.

The second thing is your health.

Certain gurus love to tell you to stay up until three in the morning, get up at 6 and go to work. If you really want it, you will do this. If you don’t do this, well then (LOSER) you don’t really want it right? You just need to dig down deeper. After all, it’s not going to come to you; you have to HUSSLE DOWN and GO GET IT TIGER! No for the record, you do have to do the work, but killing yourself to live is not a great option.

I did this for a while. Here is what it produced.

A crappy attitude because I constantly felt “behind.” That I wasn’t working hard enough, and that was I was doing wasn’t good enough, and that I need to sacrifice more.

A crappy product. I make enough typos when I’m awake, let alone when I’m sleep deprived. I was struggling with energy, and creativity because my body wanted something. It was called sleep. I recently lost 30 lbs. You know one of the key ingredients? Sleep. I now get at least 6, typically 7 hours of sleep a night. WHAT? THAT IS INSANE. No, what it is, is a strategy to be more productive because you’re not doing rookie mistakes because you can’t keep your eyes open. I can focus. You have the attention span of a puppy hopped up on red bull.
The other thing it did was mess up my back. Countless time I would wake up at my desk with my head pointing down in some weird position as my body was in some strange position sleeping in a chair. Great, my hustle would now slow me down cause I can’t stand up straight.
I gained weight. Why? Because I was BUSY, I had THINGS TO DO, so I would go get some “fast food” and slam my Double Mystery Meat, Fries, and a Coke. Never realizing by the time I drove to the Burger Hut, waited in the drive through, and got home to eat my luke-warm home slop, I could’ve cooked something much more healthy at home. Eating fast food is like pouring the cheapest gas you can find in your car. It doesn’t burn well, and it leaves a residue in your engine. Well, in this case, you body doesn’t know what to do with strange chemistry abortion called fast food that tricks your mind into thinking it’s not full so it can dump enough sugar down you face to light you up like a Christmas tree. You will notice on ingredient labels they don’t put the percentage of sugar contained in that Starbucks (because your morning Late probably has your over your daily limit already).
Poor nutrition leads to you getting sick, and tired. Which eventually leads you to be sick and tired of being sick and tired. Now instead of being upbeat, creative, and inspired you are tired, unmotivated, potentially cranky, and/or depressed.

Now because you’re tired and cranky (and maybe depressed), you will probably notice your family and friends don’t want to be around you.

Being tired, sick, and cranky leads to:

The third thing you need to have a successful podcast: Support.

When your friends and family (going forward let’s just say family) don’t support your podcasting efforts, it will suck whatever energy you have left in your body. It is often the final nail in the coffin. You can’t demand support. Demanding support often can lead to resentment on the person waiting in the wings. When you FORCE someone to support you, they aren’t supporting you because they believe in you, or they want to. They are supporting you because they HAVE to. If someone puts a gun to my head forces me to say “Soundcloud is the best podcasting platform on the planet” I would do it because I like breathing, but would that really be support?

When your family is complaining about the time, money and effort you are putting into your show it creates stress. Stress is not a great fertilizer for creativity. Some people strive under pressure, but many have a hard time concentrating. They can’t “be in the now” because they are too busy waiting for the shoe to drop.

So those are the problems. How do you solve them?

For Health Do the Following:

Batch cook food. For me, I buy a family pack of chicken thighs and dump them into a pressure cooker. I then package them up and put them in the refrigerator. When I need a quick snack, I throw them into the microwave, and while I’m eating the chicken I microwave a vegetable, and I’m done in 10 minutes. It’s true fast food. The pressure cooker requires no overseeing.

For me, I look at what time I’m getting up in the morning. For me, that is 7:30 AM as I have to be at work by 8:30. If I want seven hours sleep, I have to be in bed by 12:30.

I know I need to exercise for at least 30 minutes that means takes me back to 12:00.

Now Let’s Take This Thought into the Support Area

I need to eat and spend some time with my family. Let’s call that two hours. That would be 10 PM. If I arrive home at 6 PM, I would have FOUR FREE HOURS. Now my family isn’t going to want to eat at 10 PM. So from 6-8PM I enjoy my family. I then spend 30 minutes exercising. It’s not 8:30. I have three hours and thirty minutes to work on my podcast, 30 minutes to brush my teeth and say goodnight.

Realize something in this scenario. Your family gets 2.5 hours; your podcast got three hours and thirty minutes. If you did this every day, your family is going to feel short-changed.

Setting a schedule is also where you need to go back and set expectations with your family. Can you pull this plan off two times a week (giving you potentially 6 hours of podcasting time)? Are they willing to support this? If not, what ar they willing to support? It may turn out that you might want to consider doing a shorter show instead of an hour long show.

In the event you make some money with your podcast, give some to your spouse to do whatever they want. Now not only are you benefiting from your podcast but so are they.

Make family time just that. Turn your phone off and concentrate.
What happens if you run out of time? For me, I have found (unless it’s a deadline of a customer) most items in podcasting don’t have a time limit. The research you wanted to do tonight, can probably wait until tomorrow. That new tool you wanted to play with, can probably wait until tomorrow. 99.9% of whatever you wanted to do will still be there in the morning. I didn’t believe it, but I now can say 100% it is true.

Quit the following actions to boost your attitude:
Quit looking at other podcasters income and downloads. Much like golf or bowling, in podcasting, you compare yourself to your last game.
Realize the gear you have will probably do just fine. Microphone envy leads to people spending money on things they don’t need which leads to spouses resentment. Avoiding resentment leads to people sneaking things into the house. You are developing bad habits.
Obsessing over stats. Looking at them does not make them grow.
Reach out and network with similar podcasts. They know exactly how you feel. Having someone “In the trenches” with you can help.

Here are some tips to help with productivity

Used web-based services like Evernote, Onenote, Google Docs, etc. This way if you find yourself trapped somewhere, you can do that research on your phone or tablet. You can spend your lunch hour doing research instead of reading the outdated magazines in the break room.

I love todoist.com for keeping track of things with deadlines, and you can easily make items directly from websites (thanks to a browser extension) and from within Gmail.

So set your expectations for your podcast, and set the expectations of your family.

Protect your health by getting enough sleep, eating the right things, and exercising.

Protect your family by giving them the time they need.

If you have lots of energy and support, but your attitude is crap, it will hurt you creatively, and you may lose your motivation.

If you are motivated but are sick all the time, then don’t have the energy to get behind the mic - even if your family supports you.

If you have a great attitude, feel great, but have to deal with an upset family, your podcast may be okay, but your life is spiraling down the drain.

Attitude, Health, and Support. Simple, but not easy.

Mentioned in this Episode

Planning Your Podcast Course

The Podcast Producers Podcast

Blubrry Advertiser Partner Program

Biz Chix

Biz Women Rock

Rhoades to Success

Shepodcasts.com

It's All Journalism

The Messengers Documentary

The Messengers Podcast

Need Help? Schedule A Session Today

www.schoolofpodcasting.com/schedule

Aug 1, 2016

Driveway moments are podcasts that have you so captivated that when you get to home instead of going in to be with your family, you sit in the driveway to finish the episode. This week I had such a moment with episode 206 of the RED podcast hosted by David Hooper. I wanted to get Dave on the line to see what went on behind the scenes of this episode.

Follow Upon on Troy Heinritz - The Story Isn't Over

Troy called me this week (you'll hear the call) to let me know that he has been asked to fly to LA to host a show where he gets to interview the two creators of the television show The Blacklist (Troy does the blacklist exposed). They wanted a "super fan" to interview "the Two Johns" (the creators) about season four. So Troy gets to fly to LA, stay in a hotel, and feel the promotion power Sony Pictures as they promote him on a global level. If you missed Troy's story, you could click here to listen (or subscribe and never miss another show).

Great Content Has These Ingredients

David HooperI tell people that you want your podcast to make people laugh, cry, think, or groan. You want it to educate or entertain (or both). Today we are looking at some of the ingredients that you can use to inspire those results in your audience.

Great content:

Is content you can't get in other places
Is unpredictable - not sure what you’re going to get (as long as its relevant).
Is a dialogue, an open discussion.
Is educational
Is entertaining
It’s often well thought out
Has relevant personal stories
Has a tease to get you engaged to stay or come back.
Always Brings Value

Beware of Inside Jokes

The hurdle I have to get over with this episode is Dave has heard this episode (obviously) and I have heard it, but you haven't (maybe). So I need to give you enough information, so you don't feel left out, but not too much information to be a spoiler.

Dave had an automated phone call that pretends to be from the IRS and threatens to throw him in jail. Dave knew this was a scam and turned on his skype recorder and called them back to investigate the situation (you can hear this at www.redpodcast.com/scam) his first attempt kept the person on the line for more than an hour (and he was not happy when he figured out that Dave was playing with him).

Eventually, Dave was able to get someone to "put their guard down" and explain their operation (at the risk of getting in trouble). This intimacy was fascinating. Dave wasn't yelling at the worker but just wanted information. It made for a very intriguing episode.

Then in true David Hooper fashion, he used the experience as a lesson to learn about growing your business.

Episode 206 of the RED Podcast

David Hooper has a very wide skill set. He spent many years doing marketing for musicians (at one point managed his own event for musicians). Dave is the author of NUMEROUS books on Amazon. He has been doing his Music Business Radio program on Lightning 100 WRLT in Nashville (and subsequent podcast) where he has interviewed some pretty big names. He recently started shifting his focus to include other types of marketing outside of music. His RED Podcast is NOT another podcast that interviews entrepreneurs about escaping their dreadful lives into the world of six-figure incomes etc., etc. It's not named RED Podcast On Fire. Instead, Dave has a solo show where he uses his life's travels and ties them to lessons you can use to grow your business.

Just to make it easy, here is the link to Episode 206 to hear the whole "Scam" call go to www.redpodcast.com/scam

In this interview you will hear:

How it took multiple calls to get this hard to believe interview.

Dave ended up with lots of content, but it would need editing before putting it before his audience.

By not judging his guest, the person felt safe to open up and reveal inside information.

Dave stuck to his guns and didn't take advertisers that didn't fit his show, or advertisers that wanted to pay him peanuts to get in front of his audience.

Dave puts thought into his episode, so there is a theme that lends itself to transitioning from one part of his show to the other.

Dave realizes there is a skip button and starts of his show with a tease to keep people tuned in, and includes one at the end to make them come back.

The Power of Editing

I've been called to produce The Messengers Podcast. The Messengers is a documentary about podcasting. I'm making a podcast about the movie about podcasting (yeah, I know). The difference is it's up to me to stitch together the story of what has been going on (with help from executive producer Chris Krimitsos). When I'm done, I submit the rough draft to Chris. At this point, I've put in lots of hours, and I want it to be done. Chris has always come back with ideas. You know what? They are always good insights. I'm too close to the trees to see the forest.

Editing can make a good thing great if you're open to feedback. 

Some people do the, "I just hit record and post it. I'm keeping it real." It's podcasting, and you can do what you want. I'm keeping it real by knowing that every word out of my mouth is not gold, and everything can ALWAYS have room for improvement. So I took an hour today and edit this interview. Here is what got cut:

A bunch of UMs from me.

A tangent that Dave and I took about playing music backward.

Dave was explaining how he is starting a new podcast. His new podcast is not out yet.

I cut out many things I said that were giving a second example of something that Dave had just said (thus I was creating duplicate content).

What Did I Learn From Editing?

I did very little prep for this interview. I knew I was just going talk to Dave about his episode and pull the best. In the end, I don't think I did a good job of letting Dave know why I asked him to come on the show.

I OFTEN take a very roundabout way to a question. This action happens as I've started talking before fully forming the question in my head.

As always, more preparation up front leads to less editing.

Mentioned on This Episode

Pro Coach Podcast - How to Get More Clients

Building a Better Dave - Dave's"Say whatever I want" podcast

Support The Messengers Documentary at www.supportthemessengers.com

Schedule a Podcast Consultation at www.schoolofpodcasting.com/schedule

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School of Laughs

Glenn The Geek Episode

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