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School Of Podcasting

Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. This could ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.
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Now displaying: January, 2016
Jan 25, 2016

Because of my Podcast Darren Dake

Darren Dake from the Coroner talk podcast has told us (about a year ago) where he was asked to do some state wide training in Missouri). Well Darren is back because now - because of his podcast - which is now over 100,000 downloads (think about how niche his topic is). Darren is using his podcast as a calling card, and now Darren has been asked to do some teaching on a NATIONAL level as the LEAD INSTRUCTOR for a course. He has made great contacts all over the world and has been asked to speak at numerous conventions. His next goal is to be asked to speak outside of the US. Check out his show at www.coronertalk.com 

One more point: Coroner talk was Darren's second podcast. So you don't always hit it out of the park the first time. Darren started, tweaked, learned along the way and now is seeing success.

Podcast Rewind: Podcaster's Roundtable

In the recent episode of the Podcaster's Roundtbale we ask, "Is your podcast paying for itself?" Check it out at podcastersroundtable.com/64 

We talk about networks, patreon, and wondering if people making money with their podcast is ruining podcasting for the hobby podcast.

Unleash Your Inner Hero: Defining Podcast Success

A post in a Facebook Group Asked: "What is your idea or definition of a successful podcast, the one that has specific number of downloads, or subscriptions or sponsorship or something else that I might not know??"

Does it make you happy? Do you love doing it every day/week? Do you have a positive impact on the lives of others? is it something you'd love to do every day as your career? You're successful. It's not about dollars and cents or downloads - it's about levels of happiness - Lou Mongello wdwradio.com All I can say is Amen.

Look, I love what money can do for me. I'm up to my eyeballs in student loans, but if you OBSESS over downloads numbers, and OBSESS over New and Noteworthy you are focusing on the wrong thing. You need to focus on your audience and impacting them in a positive fashion.

Example of Podcast Success

12:59 Mark Dowding from the Oh Beep Geocaching Show

Not writing this to boast, or brag, just as a heads up to anyone who is getting a little jaded with their podcast. We've struggled the last few shows and have only recorded one episode in January. We've been questioning our value in our niche and what we bring to the table. Then a listener sent this e mail, which told us we've been achieving what we set out to do every episode.:

"I just wanted to tell you how much I enjoy the show. I listen on my way to work and on my way home from work. My drive is around 1 1/2 hours. I have never laughed so much listening to a podcast. I sometimes have tears in my eyes from laughing so hard. An awesome father and son podcast.

So thank you"

Thats all we want to do, entertain people. There are plenty of deep dive podcasts in our niche and plenty of interview podcasts. We wanted to do something different and it seems we hit the spot - no one before that listener has told us we've done that.

Its worth keeping in mind that someone listening is getting value from your show, so don't give up.

People Are Listening

Glenn The Geek of Horse Radio Network has appeared twice on this show (cause he's that good) and check this out. He posted something in the School of Podcasting's Private Facebook Club. "I need to brag a bit, with the help of Dave Jackson getting the word out I have had four podcasters contact me this week who heard me speak on sponsorship and they all got their first sponsors this week! Rates ranged from $50 to $1500 an episode, congrats everyone. Learn more about this model in my Keynote at Podfest.us

Silencing the Imposter

It is amazing how if we are asked for our favorite childhood memory we may have to think about it. If someone asks for our worst memory, it comes to us without hesitation. These are the thoughts that stop us from reaching out to the world. These are the thoughts that whisper in our head that nobody would listen to a podcast from you. We today we provided three examples of people who are being heard, and who are making a difference.

Learning From My Mistakes

29:25 I left Jeff Hollbrook from wvpodcast.com out of the My Favorite Podcast Is project - for the second year in a row. I've learned to make a more streamlined submission process.

I forgot to press record on a recording - I notice this happens more when the person I'm interviewing is a friend and I'm feeling more comfortable, and more likely to "jump into the conversation."

I blew off the setting for my backup recording. You need to treat this as the file you will be using- because that may be the case.

I forgot to mention that I also sent the Ask the Podcast Coach show down the feed for the School of Podcasting. Lesson? Slow down when publishing. 

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Mentioned in this Show

Ryan K Parker of Foodcraftsmen.com

Jim Collison of The Average Guy Network

Digital Access Pass

Subscribe Me: Making, Marketing & Monetizing Online Digital Content with Membership Sites, Online Courses and Subscriptions

The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness (Dave Ramsey)

My Favorite Podcast Is...2015: Understanding Audience Loyalty

Jan 18, 2016

There are a number of things you need to be successful in podcasting.

  1. Great Content
  2. Great Sound
  3. Great Promotion
  4. Great Attitude

No matter how great your show sound, and how much you promote it, without great content, it won't succeed.

No matter how great your content is, if it is painful to listen to, or you have to constantly adjust the volume, nobody is going to listen.

No matter how great you sound, and how great your content is, if you don't promote it, your growth will be slow.

Without a great attitude, you won't be able to handle it when things don't go according to plan. You have to be able to roll with the punches, dodge the trolls, embrace constructive feedback, celebrate other's success, and remember to always serve your audience. It is easier said than done.

Jump Starting Your Year

There are a number of people who can help you launch a great year. Michael Hyatt has your best year ever. John Lee Dumas can get you where you want to go in 100 days with his Freedom Journal (and yet I bought a copy).  Today we have Tarun Stevenson of  leadcommunicategrow.com is hear to help us keep our attitude in check, and to make sure we set realistic goals.

Avoiding Burnout

When you lose hope its a very dark place to be and want to quit. Business without purpose can lead to you throwing in the towel. We look at where we want to be, and then look at where we are, and instead of feeling gratitude for what you have, you get discouraged. You have to value your current situation so your attitude can stay positive and allow you to make it to the next step. An App that Dave has been using is Gratitude Journal .

Take A Look At Yourself

Look at last year and figure out what worked, and what could be done better. What experiences help you grow more? When we develop small habits they can lead to giant success.

Goals

Be sure to have specific goals, and make sure the goals push you out of your comfort zone. Make sure they are realistic. Instead of focusing on the goal, focus on the actions that will lead to achieving the successful goal.

Instead of focusing on our stats, focus on the actions that will lead to more downloads.

Anything of value takes time and effort. A garden of weeds takes no time or effort. Your successful podcast will require time and effort, but it will be worth it.

Becoming a Person of Influence

  1. Operate with integrity
  2. Help other people, and deliver value.
  3. Listen to people, and be interested in other people.

Follow Tarun on twitterFacebook, and LinkedIn

Details Goal Setting & Free Audio Teaching on the 15 Laws of Growth

www.leadcommunicategrow.com/growme

 

Mentioned in this Episode

How to Influence People: Make a Difference in Your World (John Maxwell)

John Maxwell Books at Amazon

You can also get a free John Maxwell Audio Book when you sign up at Audible.

Alternatives to Recording Skype

On the Ask the Podcast Coach show this week we were joined by Josh of Zencastr.com and this is a great tool that allows you to record NUMEROUS guests and all your guest has to do is click a link to join. When the call is done, their file is uploaded to Zencastr. You get a copy of each person's file, and a combined version.

There are popping out of the woodwork. I also just heard about www.epishow.com/ which is basically the same thing.

Both are free, with Zencastr almost ready to come out of beta and start charging.

Omny Studio Media Hosting

I want to upload a file and have it come down the way I uploaded it. I want a media host to support me, and provide stats. Omny studio is different as they have some of the features are radio specific. They do have some unique features as you can edit in the cloud. You can upload your intro and outro and record your podcast with your phone and it will splice the intro, your content, and your outro together. The bad news is there are no ID3 tags. While 70% of podcast listeners may not notice they are missing, anyone listening to your podcast in iTunes on the desktop will notice the lack of information (and you look like a hack). If you care, they also rename your file. They charge $9 a month for unlimited uploads and downloads (which is a disastrous business plan), and provide basic stats. There is a free plan if you want to kick the tires. I did an in depth review on my blog with a video.

Ready to Launch Your Podcast and Get into iTunes?
School of Podcasting

Jan 11, 2016

Today's episode is a special "Dual Episode" as Dave and "The Real Brian" from Profitcast take on the subject of what is needed to make money with your podcast. We got together to talk about three bullet points:

  1. Abundant vs Poverty Mindset 8:10
  2. Identifying the type of client or listener you want 23:50
  3. Invest in yourself and value yourself. 29:31

In the process of going into these bullet points, I expanded the talk to include a discussion of looking at our podcast. There are two sides of podcasting

  1. Podcast is the wild, wild West - and you can do WHATEVER you want.
  2. You need to focus on delivering value to your audience.

So this leads us into uncomfortable places as we love to be encouraging, but we need to be honest and let people know that podcasting does require work (especially if you're trying to deliver value for your audience). 

If your show fails to deliver value, then nobody will buy your service either.

How to Overcome Negative Podcast Mindsets

If you take the time so that you KNOW you are delivering value, then you are confident in your content. If you are "guessing" that your audience will enjoy/grow your content, then your confidence is not as solid.

How to Identify Your Listener

There is no easy way around this, and it will probably get tweaked over time. You need to go out and meet your audience. This can be online, or in person, but you need to go meet your audience and make sure they exist. When you talk to people and you hear what they need, then you can deliver the best content.

How To Invest in Yourself

My first piece of advice would be to turn off the television. Television delivers very little value when it comes to helping your podcast earn money (unless you're watching Shark Tank, or The Profit). There are many ways to do this that require no money:

Taking time to read blogs

Going to Meetup

Getting books from the library

Watching relevant video on YouTube

All those things can benefit you in your understanding of your content, your market, and help keep you focused. There are tons of different courses. If you find one that you feel fits your needs, then take the course, and throw yourself 100% into it. Don't purchase another course, book, CDs, DVDs, until you finish that course and put those strategies into action.

Ready to Start a Podcast?

Check out www.theschoolofpodcasting.com

Jan 4, 2016

I recently was very concerned when I saw a video from a company call Glycast.com It stated, "“It’s a new approach to podcast advertising. This is how it works. You give us your podcast feed, and we give you a new one to distribute to your audience. ”"

I could tell by the video that the person was more of a podcast listener and not an actual podcaster. I didn't think he was out to hurt podcasters. But I could see where there was a chance for people to get their RSS feed hijacked with now way to get it back if Glycast went out of business. This video explains it all.

So my first reaction was to tell everyone the house was on fire, and to be careful. My second reaction was to contact the company and get their side of the story. I was BLOWN AWAY when I got this response.

My name is José Pablo Fernández, I live in London, I started coding when I was 7 years old, I also started my first business around that time. I worked for Google some years ago. For the past 4 years I been running a startup I co-founded, first as CTO and then as CEO: Carousel Apps. This company is launching Glycast. I co-founded Hear a Blog, a podcasting-related product, some years ago, and we got selected and Seedcamp Paris finalists. In my video for investors I talk more about my background: https://carouselapps.wistia.com/medias/pv06qw6ap5

We have the core tech for Glycast but not everything, so, we'll build whatever is required for both parties to be happy. We want both parties to be happy, so, if you are not and you want to leave us, we won't stop you. If you require us setting up a redirect of your feed to another system, we'll implement that feature and everybody will have it.

I'm thinking of actually recommending people of using Feedburner, so as to have a setup such as this:

main rss -> glycast -> feedburner -> audience

You give the feedburner RSS to your audience and while Glycast is there, then you have ads, if one day you want to move away, then you just switch your Feedburner account to read directly from your main rss like this:

main rss -> feedburner -> audience

and voila. You don't even need the redirect. Nobody will notice any difference at all.

Depending on what systems people are using we may also develop plug ins. For example, we can have a WordPress plug in that makes your feed look like if it was serve from Glycast, with the ads, but on your feed on your own server. That shouldn't be that hard to implement.

About who is on your show? Do you mean about which ads are played and which ones aren't? I'd love to implement something like that. It'll probably be something like this: if you don't approve any ads, then all ads are approved, if you approve enough ads to take care of your inventory, then only those ads will appear. If there are not enough ads, we'll send an email with an alert. Those ads pay for our hosting and bandwidth so we can't run without ads for long periods of time, but I don't want any podcaster ever to be unhappy about the ads they are getting.

About how much money, I don't know yet. The market will define this over time. I could look at the current expenditure in podcasts but since our model is quite different, it doesn't really apply. When you buy ads in a podcast today you are most likely buying that spot forever, while with Glycast, the spot keeps passing around from advertiser to advertiser over time. Eventually, I think we'll have a bidding system, similar to Google's Adsense, so that the pricing adjusts over time automatically.

About the video. I'm not here to harm anyone. I'm here to make a product to help podcasters and advertisers connect, be more efficient. I'm building whatever podcasters will need to be happy. I understand your worry and your desire to warn your audience that might not understand RSS distribution and make a bad decision now that will cost them a chunk of their audience later on. That's not something I want to do and I wouldn't be happy with any company holding an audience hostage like that. I do want to work with you, and other podcasters, to make sure I meet your needs of an excellent platform that will help monetize your podcast, whatever your size is, whatever your topic is, and focus on your craft, on what you love, on podcasting.

I'm an avid podcast listener, consuming more than 20hs per week of podcasts and every time someone announces they are going off the air because they need to focus on other things to pay the bills it makes me sad... and whenever I look at my feed and I see all the podcasts that silently stopped putting out updates it makes me even sadder. If the problem is funding, I want to help.

What amazed me was why this information was not on their websiteJosé has a great resume, and with some insights into who and what I'm looking at, my fears are much less.

Future Podcast Related Companies: Listen Up

  1. We've all worked hard to build our audience, and the last thing we want to do is create something that will make them jump through hoops, or damage the quality of our content. It's is ALL about the content. I don't want to put a Home Depot commercial in my "Teen Mom" podcast.
  2. I want to know who you are and why I should do business with you.
  3. I want to know WHERE you are, as they may effect support.
  4. If you anything that adds to my process, I want the ability to leave your service with zero effect to my audience.
  5. Don't try to charge me $30 for something that takes 5 minutes. We are not stupid. We all talk to each other. You mess with one podcaster, you mess with the community.
  6. If you mess up, admit it, say your sorry, and explain the steps you've taken so that it won't happen again.
  7. Lastly, if you are designing a product for podcasters - you might want to talk to us to see if we even want your product.

The $57 Dollar Interview Guy Shares His Story

17:10

When I first heard that Aaron Janx was charging $57 to be interviewed on his show. If you have him on your show then he charges nothing. I thought, "Wait, a guest is bringing their content to YOUR show, if anybody is getting paid it should be the guest. After all, no guests - no show right? Well not completely, but my original reaction was this was a bunch of crap. If you've never read it, there is a great book called The 7 Habits of Highly Effective People, and Habit 5 is Seek to Understand before being Understood. You can get the book for free when you sign up at Audible.

Aaron got flack for having the word "War" in his title. No his show is the Aaron Jax show.

Aaron's show is about how to win the War of Success. Winning those little battles in your life to be successful. Some people don't want to answer the questions as we get into the nitty gritty. There are some motivational talks on the show as well. Check it out at www.socialspurs.com as well as in iTunes

Here is a Screen Shot From Aaron's Listing on RadioGuestList.com

aaronjanx-ad-radioguestlist

In the interview we hear that:

Aaron has done hundreds of interviews and had a large amount of people who would not show up (no call, no notification).

He asks people that approach him (people he doesn't have a relationship with) to pay $57. This way they are more than likely to show up. Some might say they have "Some skin in the game."

He found that people offer to come on the show, and then disappear. This is a tremendous waste of time.

Aaron is not trying to earn a living from his guests, but basically trying to weed out "the men from the boys."

Aaron shared where John Lee Dumas is charging $700 to appear on his Entrepreneur on Fire podcast, so this is not a "new idea."

The person who sent out the $57 to be on the show (the ad above) has been sacked.

Cancellations ranged from 30 - 50% of the time

Aaron was also assuming his guests would promote their appearance (and they often don't - Check out Jared Easley's new book Stop Chasing Influencers which explains how Jared had tons of "big" guests - but it didn't turn into subscribers.

Scheduling Tools

Schedule once starts at $5 (but you probably want $9)

Calendaly.com is $8/month

Appointlet is $15 a month and allows you to charge

Bookly is $46 (once) it's a Wordpress Plugin

Live365 Has Left the Buidling

Live365 (a streaming provider - traditionally for music) tried to get into Podcasting, and stories have now surfaced that they are all but done. This is partly due to fees going up on Licensing music. Full story is here. If you want to create a streaming version of your show, I use Abovecast. I have found people don't listen as long (about 5 minutes) so I make snippets and point people to my website. Much like a podcast has to be listed in directories (iTunes, Stitcher, TuneIn) so do streaming channels. Here is a default (boring) default page.

Free Poddcast Editing

If you are done with cutting out "ums" and want to just create content and let someoone else handle the editing, check out www.podcastmechanic.com I'm ready to take on a few clients.

Ready to Start a Podcast?

In today's show you hear how Marcy Rosenbaum had an idea went out and bought some equipment (bought the wrong microphone) and was just lost. She purchased some one-on-one consulting and her show was in iTunes in a few weeks. Schedule your coaching call today. If you'd rather go "Self-paced" check out the School of Podcasting. Join risk free with out 30 day guarantee.
School of Podcasting

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