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School Of Podcasting

Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. This could ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.
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Now displaying: October, 2015
Oct 26, 2015

I'm going to be going over podcasting in the next few episodes. So many people think it starts with a microphone (which is a logical start), but it doesn't. It starts with an idea. It might be an idea that is fueled by a need. That need may be to help people. It may be to make them laugh, cry, think, grown, or inspire them. You want to connect with impact. This is where your podcast starts. It starts with an idea.

Taking Your Podcast Inventory

This topics starts at 14:21

  • What do you like?
  • What are you good at?
  • What do other people say you're good at?
  • What do you not like?

According to the Book Secrets of Dynamic Communication you are either intending to persuade or enable people.

Persuading People

Everyone _______ should _____  (i.e. Every coach should podcast).

Enabling People

Every ____ can ______. (i.e. very coach can podcast).

Even sports shows are insinuating that everyone can/should cheer for their team. A comedy show might be getting you to think about something in a different (funny) way.

Why Would People Listen to Me?

This is a common response. After all it's easy to focus on ourselves. We are our favorite subject after all (right?). So instead of focusing on what people will think about you, think about what you are giving them? It's usually not scary to give someone a gift they know they will love, so why should delivering content that will positively impact them be scary.

Communication is about the person (singular) who you will be helping, persuading, instructing, entertaining them.

So How Do You Know If Your Podcast Will Impact Your Audience?

You need to live in your niche. You need to hangout where your audience hangs out. This could be Facebook groups, Google Groups, Linkedin Groups, Meetup.com, etc. You need to go to where they are, and see what they are talking about. You can read books about our subject, and read blogs as well. You can watch movies about your subject. This is one of those "simple but not always easy" kind of things. There are no shortcuts.

Once you know who your podcast is for, you know WHAT to talk about.

Why Are You Getting Into Podcasting?

There are many reasons:

  1. Be Seen as an Expert
  2. Reach a Global Audience
  3. Find Like Minded People
  4. Boost Sales of Your Own Products
  5. Boost speaking confidence
  6. Engage Your Community
  7. Make additional income
  8. Fun with friends and family.

The WHY is the rudder of your podcast boat. It helps direct the content in the direction that will help you achieve your goal. It your message and your goal are out of sync then you will find it harder to achieve success.

The Main Hurdles of Podcasting

There are many things that stop people from podcasting. Here are what are feel are the top 10 excuses.

  1. Nobody will listen to me
  2. I hate my voice
  3. I just need "one more thing"
  4. People might say negative things
  5. I'm not a geek
  6. I don't have time

We all know that speaking in public is the #1 fear among humans. This means at a funeral, you'd rather be the person in the casket then the person delivering the eulogy.

A Podcast Is A Recipe

My wife makes a kick butt spaghetti sauce. To watch her make it, one might think she has no idea what she is doing. She doesn't measure anything. She has some core ingredients, but at some point she starts adding a little of this, and a little of that. She samples the sauce, and tweaks some more. In the end, it's awesome. It took her years to perfect it.

Every now and then, we will be eating at the table and she will announce that it still needs _____. To her it's missing something. Meanwhile the rest of us are on our second helping as we loosen the buttons on our pants.

When you aim for perfection and miss, you land on really, really good.

If you never serve your sauce until it is perfect, people will starve. In a world of Kardashians and Celebrity Wife Swapping, MY GOD ARE WE STARVING FOR GOOD CONTENT.

Don't Fuel The Stupidity Fire

Podcasting starts with an idea - not a microphone. If you've not figured out WHAT you are going to podcast about and take the step to purchase equipment, you are fueling the stupidity fire. Why? Because it becomes a reminder that you still haven't launched. It puts pressure on you. Now that you've spent money, you NEED to podcast so you don't look stupid purchasing a microphone.

Why you don't want to feed the stupidity fire is you will have enough voices in your head that fuel your lack of self-confidence. This is natural. Unless you have a background in talking in public, you're not going to be confident in your decision to start a podcast - AND THAT'S OK.

With this in mind, don't purchase your Podcast Equipment just yet.

Write Down Three Ideas For Your Podcast Episodes

Do a quick exercise and write down what your first three episodes will be about. Don't worry about the length, format, artwork, etc. What will you talk about. You don't need to script it out, we are just brainstorming. What would your audience like to hear?

When you get that done, do it again. Turn off the TV, NetFlix, YouTube and brainstorm potential ideas for your show.

Once you get that done. You have planted the seed of a podcast. Choosing a name, a website, etc will be in the future, but you have identified that you have something to say, and can create content. Don't over-think this. You can start a podcast.

Other Topics in This Episode

2:23 Learn to Subscribe - Website to send people to learn how to subscribe to your podcast. You can copy the code and put the tutorial on your website. www.learntopodcast.com

3:55 Soundcloud is breaking their customer's podcasts. Thanks to Mike Dell of Podcast Help Desk for chiming in on the Ask the Podcast Coach show. Want to support the show? Become and Awesome Supporter 

9:14 New Media Expo apologies for the lack of Virtual Ticket.

36:26 Cleanfeed.net Web based recorder for Google Chrome ( I will be testing this in the future ). I will also go back and look at Squarespace to see what's been updated.. Podbean has crowdfunding. I will be checking this out. (get a free month at Podbean.com using the coupon code sopfree).

40:23 Castermind.com my podcast mastermind group is now accepting applications. If you are looking for an accountability partner, constructive feebdack, then check out castermind.com and fill out an applications (for people who have a podcast). If you are looking for feedback on your show check out the Podcast Review Show

43:08 What is your favorite Podcast and WHY? I do this every year. I want you to tell me about your show, and where I can find it. Then I want you to tell me what your favorite podcast is, where I can find it, and WHY. I will transcribe this and put it into a book (so exposure for you), and then play your message on the last show of the year more exposure for you). If you're interested, go to www.schoolofpodcasting.com/favorite

Ready To Start Podcasting? 

Start Ricks Free at www.theschoolofpodcasting.com

Oct 19, 2015

Today we have a few tools to peak at. One allows you to record your podcast or go live, the other allows you to add your Blab.im sessions to your Wordpress website, Ray Edwards will teach you how to write better pages, and the last one allows you to book guests.

Spreaker Studio For Windows and Mac

Spreaker has been around a while, and if you are looking to do live streaming this is a great platform. They also are great if you don't want to go live. Their new Spreaker Studio software enables them to move away from the Web Based version they had before that relied on flash technology (which was not compatible with iPads, iPhones, etc). They have had Spreaker Studio apps for a while (also impressive) and now there are desktop versions to go along.

Connect More Than One USB Microphone With EASE.

This has been a problem that wasn't easy to solve in the past. Now if you have multiple hosts with two USB microphones you can easily connect up to three USB microphones into ONE computer. It's pretty amazing and easy to setup.

It also integrates with Skype. This takes adding some additional software, but it takes just a few minutes and it worked like a charm. The best part is there is plenty of documentation so you don't have to guess what to do.

You can create playlists (great for people doing podcasts of music), you can fade from one song to the next, there are buttons that you can assign sound effects to (again with plenty of documentation and tutorials).

If you are person who does their show live, you also have a chat system right in the software.

The only thing you need is a Spreaker account to get it to fly.

You can get a free month of spreaker media hosting using the coupon code sopfree.

Simple Live Press Blab Automation Tool

Right now Blab.im is HOT. This is a FREE platform that makes it super easy to create a live show and have guests pop in and out. It's new and in beta, but it has promise. Hani from Simple Podcast Press (a great plugin for podcasters looking to build their e-mail list) has come up with an easy way to have your videos from Blab.im import into your Wordpress site.

You can set it so you have to approve them before they are put on your website or have them automatically posted. You can add buttons again to grow your email list, your followers on blab, and more. The best thing is Hani. He is open to suggestions as the plugin has been out less than a week. My request would be to allow me to replace the blab.im video with a YouTube version later (to build my views on YouTube).

For more information go to www.simplelivepress.com Here is a quick video I created showing off how easy it is.

Bookly Appointlet Plugin

There are tons of services like Appointlet, and Schedule Once for managing bookings. Most of these have a monthly fee (around $10). I discovered the Bookly plugin and it is super powerful. It ties in with you Google Calendar, and you can control every. This includes the color, your services, your staff, you payment options, your hours of availability, holidays and more. Here is a quick video

Ray Edward Copyrighting Course

I'm a HUGE Ray Edwards fan, and he is giving away a ton of free content on how to write better text on your blog. This could be to grow your business, or to grow your audience. He is a MASTER, and I always walk away feeling smarter after listening to him. To check out Ray's free tutorials go to www.schoolofpodcasting.com/rayedwards

Launching With Multiple Episodes Does Not Automatically Equal Downloads

There are people on the Internet who are saying "If you launch with 8 episodes (or 3, or 5) you get 8 downloads when someone subscribes. This is absolutely false. Once a person is subscribed, they need to go into the Podcasts App (or iTunes or Overcast.fm) and manually download you back catalog. As podcasting gets hotter and hotter, there will be more people jumping into the space that may not giving great advice.

Interview With Hanah From PodClear/Blab.im

Speaking of Blab, they recently purchased Podclear.com and today we get some behind the scenes insight into Blab from Hanah. For more information go to www.blab.im

 

 

Oct 12, 2015

Why I Switched from the Podcasts App to Overcast

The last update from Apple broke their own software, and it left it there for at least a week. Never give your customers a chance to find an (alternative because they will). The creator of Overcast recently made it availabel for free (you can donate to help cover the cost $1 a month). Here are the features I love about it.

  1. If I share something I can not only share the episode, but send people to the location I am currently at.
  2. I can listen at surprisingly fast speeds and still understand the content
  3. A 60 second skip button that when I click on it repeatedly takes giant jumps to skip through bad content.
  4. It syncs via the internet so you can listen on your iPhone, switch over to your iPad and pick right up where you left off. You can even listen on their website (overcast.fm).
  5. I can see how much storage each podcast is taking up.

In the end I love it, and according to the app I've saved 2 hours using the Smart Speed feature.

VoiceStak is SpeakPipe on Steroids Let's You Capture Video Testimonials and Feedback

8:20 I love Speakpipe and I've been using it for years. This is a great tool to allow you to capture audio from your audience. You can then use it to build your email list, and you get notified via email when a new message arrives. there is a free plan for Speakpipe, and then plans start at $7/month.

VoiceStak is a similar product that does everything Speakpipe does AND it allows people to send VIDEO messages (up to 5 minutes). You can integrate it to send videos straight to YouTube. It also has no limits on the number of messages you can receive a month, or how many you can store. The pricing starts at $17/month, but there is a very interesting option to purchase a lifetime option for $197 (so after 11 months you are basically using it for free). This might be handy if you have a business and you're looking to create a testimonials page. You could easily send people over to your site and using their computer, phone or tablet, they can leave a video message.

You can use this on any number of sites, and you can place the widget anywhere you want. For more information check out www.schooolofpodcasting.com/voicestak

Jason Bryant Turns His Passion and Expertise Into a Career with Podcasting

Jason Bryant has had a goal of working as a sport commentator his whole life. Starting as a teenager in his high school he has slowly been given opportunities and taken advantage of each one. His hard work, dedication, and passion created impactful results. What results? He was asked to participate in other events. As the old saying goes, "Lather, rinse, repeat." After getting caught in the crossfire of media politics again, Jason decided he would strike out on his own. He was listening to Satelite radio and heard one coaches show, and another, and another. He thought to himself, "I could do a show like this for wrestling."

Jason contacted me, and hearing of Jason's experience and history, I asked, "What's the worst that could happen?" So Jason went to his school and got his first client. Fast forward and you see Jason doing 12 shows and running at Wrestling network at www.mattalkonline.com Here are some things we learned today.

  1. Jason knows his audience, so he had an idea of what to charge. However, it took him a year of tweaking to get it to where he is today. He didn't wait until everything was perfect.
  2. By getting his first client (going to those people you have a relationship with) it became easier to get his second and third.
  3. Jason who states, "I'm not a salesmen," has been helping potential clients see how they could run sponsors on their show and that money would pay for their podcast (and go right into his pocket). So the "non-salesmen" is helping his clients sell their podcast. So when you say, "I'm not ___" you may have those skills but no know it.
  4. Jason realized that its better to provide good content less frequently then a daily show that sucks.

For more information about Jason check him out at www.mattalkonline.com

Are You Thinking of Starting A Podcast?

There is so much information out there about podcasting, some of it is great. Some of the information about podcasting is painfully outdated. Don't be one of those people with a drawer full of microphones they never use. Start your podcast in the right direction, with the right tools, and much less stress. Check out www.theschoolofpodcasting.com today.

Oct 5, 2015

Got Feedback? Call 888-563-3228 and get your voice on the show.

The top two things I heard from clients consists of:

  1. How do I increase interaction
  2. How do I grow my audience

Increasing Interaction With Your Podcast Audience

  1. Show up. Do you best to create a consistent schedule. If you show up, then they will make you part of their routine. This isn't mandatory (Dan Carlin is awesome and put out an episode every few months), but I would consider it best practice.
  2. Have someone who has never been to your website try and contact you. I AM AMAZED and people who do not have a page with a CONTACT link. Don't get cute and make it "buy me a cup of coffee" or "Interact" make the button/menu item say CONTACT. Why? Because it is what people are looking for.
  3. Let them choose the method of interaction. You can see if you go to my contact page that you can email me, call me (using podcastvoicemail.com ), or use the speakpipe button. You're choice. I've eliminated any reasons that you might have to contact me.
  4. One way to increase interaction is to ask for some. That's right, ask. If you want to know what they think, make it the last line of your show notes and ask them to leave a comment on your website or you can do what Michael Hyatt does and point them to his Facebook page. He who doesn't ask, doesn't get.

How Do I Grow My Podcast Audience?

I've spoken about this in numerous episodes: see here, here, here , and here . You need to Make contact that impacts your audience, GO to where they are, make friends, tell them about your podcast). Today I want to throw in something I am again not seeing on websites.

  1. A play button. If you want people to listen to your show give them a play button. This is one of the reasons I like Appendipity themes. If you want it, you can have a GIANT play button at the top of your page (see www.logicalloss.com for an example). People are not going to get hooked on your content if they can't find it.
  2. When you create content that impacts your audience, they are going to want to tell their friends. Make sure you have buttons that make it easy to do it RIGHT NOW. There are tons of plugins that can add share buttons (they are built in to the Appendipity themes). One of the best plugins is Social Warfare. This plugin is super functional and SMART. You can specify exactly how things get shared on the Internet. Another feature rich sharing plugin is Monarch from Elegant Themes if you are looking for a free tool, check out sharaholic in the Wordpress directory.

International Podcast Day Recap

Today we talk with Steve Lee of Modern Life Media and the co-founder of International Podcast day (Dave Lee, Steve's son is the other co-founder). Today we hear from Steve how:

We had a much more global audience with people from around the world joining in on a live 30 hour live streaming podcast.

Apple was involved and was tweeting out items this year

Many communities were "doing their own thing" to promote International Podcast Day.

Thanks to Steve and Dave for giving us a central spot to "start the conversation"

Podcast Rewind

I recently appeared on the PodupPod Podcast

I appeared on the Moneycast talking about my different revenue streams and my book More Podcast Money

Podcast News

According to a new report released by comScore, almost one-third (29%) of adults with smartphones listen to a podcast at least once a month.

In the 18-34 year-old range, the figure rises to 41%.

The data indicates that 18-34-year-olds are more likely than the average smartphone-owning adult to listen to podcasts on their device at least once a week, 26% vs. 18%.

Ready to Start a Podcast?

Check out www.theschoolofpodcasting.com

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