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School Of Podcasting

Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. This could ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.
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Now displaying: November, 2014
Nov 24, 2014

First things first, I'm not a lawyer and do not take this as legal advice. Always speak to a lawyer. A few weeks ago I made a video about the service Audello. At the end of the video I saw something that really upset me. I was already somewhat upset as I can see where people are going to spend $300 for a product that is unnecessary. I took to the video camera, and the blog post with smoke coming out of my ears. My title warned people to stay away from this product and I called it a scam. That is over line. These as Yosemite Sam would say, "Are fighting words" and you know what? He's right. I went looking for what words could get you sued and I found a great post from Deb McCalister. She has some great advice (deb has worked in PR for a long time).

Don't Be a Warning Bell

Avoid comments like WARNING: Beware of… (or the variations: Stay away from…Don’t do business with…DO not  hire…Do not buy…Do not waste money…) SCAM ALERT: (Company or individual’s name) is a con artist… (or the variations: I got  taken in by…These scammers took my money…Don’t trust…) (Company or individual’s name) lied (or the variations: misrepresented…promised but did  not deliver…ruined my property description by doing shoddy work…did shoddy work…is the  worst company description…) She also stated that you want to keep things personal: Focus on your own experience, and don’t tell other people what to do. Keep your language in the first person. “I hired…” “I found…” “I paid…” “I thought…” “I feel… You should try to avoid telling people what to do. Give them the facts that you found, and let them make a decision.

Don't Threaten

Tactics to avoid saying I’m going to make it my business to tell everyone I meet what a crook you are. I am going to tell everyone not to do business with you. If you don’t fix the problem you caused, I am going to ruin your reputation online. So what did I say that was so bad? I called it a scam (it's not a scam is where you give people money and get nothing in return - you do get something in return with Audello). I told people not to buy it. Like I said, don't tell people what to do. Give them the facts that you found, and let them decide.

Be Ready to Prove Your Claims

 

What Would My Updated Review Be?

I downloaded and installed Audello last week. On my computer I could never get it to launch. I didn't contact their tech support as my goal was to get an overview of the program so I could talk about it. Their web interface was really all I needed. I do my recording in other software (so I didn't need it). Here are some of their features Playlists Future Dating of Shows The Ability to see where people stop listening Split Testing Audio bars Of all the features the one I feel is unique is split testing. This is geared toward having a selling proposition on a page. So if you have a page setup to collect email addresses, you could see what audio message worked best at getting people to sign up for your email list. Playlists can be done with the free plugin powerpress. Future dating of shows can be done in Wordpress. The ability to see how long people are listening is available if you are on the Stitcher platform. All of those features are free. This is where Audello will say that the main advantage of Audello is that all these features are under one platform (and that would be true). It is also true that Audello is around $197 - $294. When I imported my feed, not all the details came across. If you have multiple shows on Libsyn, when you upload a show through Audello it will randomly pick which show to assign the file (that is not acceptable in my opinion). So the software has bugs (most new software does), but for $297 I expected more. Mentioned in this segment: EFF ONline Defamation Law and Deb Mcalisiter Article Here is the message I received audello2

Brute Protect Plugin

Last Saturday the School of Podcasting and Ask the Podcast Coach had Brute Force attacks that made it hard for my website to stay online. It was a horrible feeling. Working with the tech support at Host gator they determined that I was under a brute force attack. I searched for a plugin to help and found the Brute Force attack plugin. This free plugin was recently purchased by Automatic (the people who make Wordpress). The idea is they are creating a giant database of attackers that it is blocking. It also will email you when your site is down (and when it comes back up). Over the last 19 hours it has blocked 20 attempts to login to my site. If your site is having an issues, this seems to be helping. You can learn more about it at https://bruteprotect.com/

My Podcast Reviews Now Includes Stitcher Reviews

I want to thank everyone who has written a review in iTunes or Stitcher. I've been using My Podcast Reviews to track these (and all the reviews I've had over the years). It's definitely worth the money as I don't have to go in and dig through all the international stores to see my reviews (i.e.e the ones from Australia, Canada, etc). It's a great way to keep up to date with what people are saying about you.

Appendipity Podcaster Pro Now Compatible with PowerPress

You can use this theme and leave Powerpress enabled, but turn of the ability for PowerPress to place a player in your post (or use both and have Appendipity at the top of the post and PowerPress on the bottom).

 

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Nov 17, 2014

Today we talk about your favorite podcast, what does it take to feel comfortable talking to yourself, and  

Last 5 in 5 With David Hooper

David Hooper hosts the RED Podcast (Real Entrepreneur Development) and he phoned in the last five podcasts he listened to: Funding the Dream on Kickstarter Serial The Dr. Drew Podcast Building A Better Dave School Of Laughs Additional Mentions Dr. Drew on Marc Maron show  Kate's Take: The EntrepreneurOnFire Audio Blog The Bitterest Pill(this inspired me to do Building a Better Dave) Win the Diet War

 Podcast Rewind: Podcaster's Roundtable Episode 38 on the LAW [18:00]

Check out episode 38 where we had two different lawyers on and we talked to them about using music in podcasting as well as the patent lawsuits, etc. It's a great show. Check it out at http://podcastersroundtable.com/pr038-podcasting-and-the-law/ Check out Ya's other show Podcasters Studio and Daniel J. Lewis on the Audacity to podcast

Simplecast.fm  Podcast Media Host Review [21:00]

I have seven piece of criteria when I look at media hosts. These include: 1. Don't change my file (period). 2. Don't limit my storage 3. Don't limit the bandwidth 4. Give me Stats 5. Give me support 6. Don't control my feed. 7. Charge me for it. Simplecast.fm stats $12 a month for unlimited storage and bandwidth. The weird thing is they don't state ANY limits (that's a business plan that opens themselves up for lots of abuse). Their player is interesting as it allows you to speed things up and rewind. They have an interesting "Managers" feature where you can allow multiple people to manage your hosting. They make it easy to add advertising banners on your website. However, they changed my file name, they changed format (they changed it to mono), they also didn't copy over all my ID3 tags. When I sent them an email, 7 days later I still didn't have an answer. This leads me to saying I can't recommend them as a solution. I recommend Libsyn.com and Blubrry.com (you can get a free month using the coupon sopfree at either service). http://youtu.be/blunoEc_Oag

Is Your Podcast Useful and Interesting? [31:30]

I was reading an article from the Consent Marketing Institute and it said “Great content meets two criteria: It’s useful and it’s interesting.” This got me to thinking and I believe this to be true. I will listen to things that aren't useful (Like the Serial podcast) because it's really interesting. I will listen to boring stuff (like webinars) because they provide useful information. When you are trying to come up with ideas from your show ask yourself is what I'm about to share useful or interesting (preferably both). When its not interesting or useful, I call is "kah-kah, poo-poo." This is why I don't recommend an "episode 0" which is what people would put into their feed to test their iTunes feed. While this was seful in testing your feed, it was not very useful as a first impression. Now I recommend people come out with their best content in episode 1 (and don't be in such a hurry.

Congrats to the Forever Fan Podcast [37:13]

Troy contact me about doing a quick start, and in a few days he had his podcast launched. (see foreverfanpodcast.com ) If you don't have a website, send me an email with the phrase (quick start) in the title (if you have a podcast just join the School of Podcasting) I send you a link to order your hosting (I earn a commission), and it runs you around $8 a month. You send me the welcome email, and I install Wordpress for you (and some plugins to get you going - you need the graphics and the content) I also give you a free month at the School of Podcasting

Ready To Start Podcasting?

I would love to help you launch you podcast. launch_your_podcast  

Nov 10, 2014

Looking for some things to help grow your audience? Today we have a few ideas to make it easier for people to find and consume your content. Join in on the conversation at 888-563-3228

Check Your Volumes Levels

I listened to a bunch of podcasts in the car this week, and I was surprised by the very large difference in volumes levels and equalization. In some cases people are getting out of hand with the "adding bass to sound like the radio" tools. I would advised you to listen to a few other podcasts and then listen to yours and see how they stack up.

Because of my Podcast - I'm Going Global [5:00]

Tony from thestillman.com explains how his podcast is going global now that it is a podcast. He started it as a way for people who were visually impaired to consume the content and now his podcast is being heard all over the place. Tony was also said some very nice words about being reviewed on the Podcast Review Show. In looking at my stats, the School of Podcasting is now heard in 175 countries with the US being first, and CHINA being second (followed by Canada and Australia and many others).

Last 5 in 5 [11:45]

Gary Leland from Garyleleand.com and Podertainment magazine. Scott Sigler's The Rookie No Agenda Show (media Assassinations) Podcast Talent Coach (podcasting tips) Today in iOs (all things iPhone/iPad) The Podcast Report (podcasting news) The Starter's Club

Help Your Audience Consume Your Content [17:30]

I wanted to share some promotion that I did to get folks into podcast consumption. We host a haunted house in our garage each Halloween, so I took advantage of a captive audience and gave the parents a card that had the details of my podcast on the front and some "how to listen" info on the back (images attached). Most folks were familiar with podcasts, but not real sure how to find them, so hopefully this will pull in a few more converts. I also created a page on my site with a video showing additional info on how to listen (ran of out time to voice it over, so need to go back and do that): http://whatsuponearth.com/listen Thanks for all the great tutoring on the shows, and best of luck with NMX. Teach Your Listeners How to Subscribe Big Fan, Al Holtz What's Up On Earth? whatsuponearth.com/listen

Providing Embed Codes to Guests Can Greatly Improve Your Downloads [22:55]

Jason Bryant produces On the Mat Podcast Network and interviewed some top guests. He has his Powerpress Plugin set to enable people to grab the embed link and put the player on their website (as they may not want to point their audience to YOUR website. In doing this his downloads went from three digits downloads to FIVE digit downloads. Let your guests and your audience freely promote your show and then make sure to mention your website in every episode. If you are using the PowerPress Wordpress plugin, go to the settings powerpress_embed

Making My Libsyn.com App Free [26:45]

In July I sold 2 apps. I made it free and in September I had 102 download it. Is having 100% more people listen to your show worth the extra $10 a month? To get your app (free to have it created) go to Libsyn.com and get the $20 a montsop_apph plan (it will be $30 a month once the app is launched). You can use the code sopfree to get a free month of hosting at the Libsyn.com July app sales ($1.99): 2 September App Sales (free): 102

Mentioned on This Episode

Trapper Jack (Phillip Keller Now) www.blindfaithlive.com New Media Show  the Audacity to Podcast (Daniel J Lewis)

 

Ready to Podcast?

launch_your_podcast

 

 

Money Back Guarantee

Nov 3, 2014

Today we have a fun toy from my audience, we discover new podcasts with Ben Kruger, as talk about more things to worry about when it comes to Audello, and I answer your questions about the School of Podcasting and changing your podcast information in iTunes. Call into the show at 888-563-3228

 

 

Because of my podcast - I can listen to podcasts in the Shower

Waterproof Hands-free Bluetooth Speaker
A listener from CHINA sent me a bluetooth speaker that allows me to listen to podcasts in the show. Thank you Kevin Deng for the cool gift. I plug it into a usb device (like my computer) to charge it, then there is a suction cop on the back and I can stick it to the shower wall. My iphone can connect to the show via bluetooth. I can pause, skip, and stop the podcasts right on the player. If someone calls the device turns into a speaker phone. That would be weird to take a call in the shower. When the power is getting low, the device tells you to charge it.

Thanks so much to Kevin. I am really loving it.

 

Reverse Engineering Podcast Listeners [4:15]

I was curious how people FIND podcasts. We all obsess about iTunes, Stitcher, and other directories. In many cases the podcasts I listen to did not get on my phone by me doing a search. Colin Gray from Podcraft (podcraft.net) who does a show about podcasting says that word of mouth seems to be the main way he has found podcasts. Colin is the 6th person to tell me about the Startup podcast which is a story of a person starting a podcast network to create shows that tell stories. It's very interesting, and the producer used to produce This American Life (one of the top rated podcasts in iTunes).

What was your Absolutely Favorite Podcast in 2005?

I did this last year. If you could only listen to ONE podcast, what would it be. Please give me:

1. The name of the show

2. The website address

3. A brief description of the show

4. WHY you listen (this is the biggie)

5. Then tell us briefly about your show. Be sure to include your website address.

My plan (like last year) is to have these transcribed and turned into a PDF. I'm also going to take last year's submissions and combine them in with this years submissions and turn them into a book for sale on Amazon. So you will get your voice played on my podcast, you will be in the PDF and in the Kindle book. I am taking submissions in November 2014. This way I can assemble it in December with the episode being played at the end of the year (12/28/14).

You can call them in 888-563-3228, record an email them to me (128 mp3), or using the speakpipe button below.

 

Last 5 in 5 with Ben Kruger [10:15]

1. Time Ferris Show

2. Marketing In Your Car

3. Tropical MBA

4. Authority Alchemy

5. Authority Engine (Ben's show as we couldn't count)

Dave Jackson on New Media Show [17:15]

A podcast host will not bring you more listeners. A new mixer will not bring your more listeners (unless you sound is really bad).

I appeared on the New Media Show with Rob Greenlee and Todd Cochrane talking about the New Media Expo (as I'm the Director of Podcasting) but we also started to talk about Soundcloud. Rob shared that their RSS feeds are oftn not compliant and missing itunes specs. You can subscribe to the New Media Show in itunes using this link.

Podcast Review Show [22:10]

We review the Gospel Light and Truth Hour on the latest episode of the Podcast Review Show. If you are looking to have two experts with a combine experience of 30 years give you unbiased feeback on your show, get your podcast reviewed.

 

Is Audello False Advertising? [25:10]

I spoke last week about Audello and how their claims are exaggerated and that you can do a lot of what they are doing with free software. It was released this week to the tune of $297. That is crazy. I signed up as an Affiliate so I could hopefully get a closer look. Once approved, I saw videos where they have you submitting a feed created by Audello to iTunes. This makes me worried. I asked their support if there was a way to redirect their feed in the event you want to stop using their service. The support response wasn't certain of what I was talking about, and they said if it didn't exist they could always create it. Then a listener sent me a screenshot of John Lee Dumas commenting on Audello as they are using his image on their site. The bad new is John is NOT USING THEIR SYSTEM.

John  Lee Dumas on Audello

When I see a company do this (in the same way that podbean.com puts people on their front page that aren't using their service it's to make them look better than they are. This is false advertising.

Audello has a generous affiliate program so be careful as everyone is going to be saying this is the best thing since sliced bread (because they want that affiliate commission). If you go in, go in with your eyes wide open.

Changing Your Information in iTunes [25:00]

Every Saturday I do a live call in show called Asked the Podcast Coach. This week we took a week off to work on the New Media Expo. So I'm answering some question here.

Your show titles are the headline of your episodes. They are very important. Write them with words that entice people to click and listen. If you're going to put numbers in your show title, I highly recommend you put them at the end of the title.

If you swap out the image, it won't cause an issue. Make it s 2048X2048 jpg image. I would not use the exact same name as the file you are replacing.

You should be subscribed to your show so you can make sure your feed is working.

Questions About the School of Podcasting

Is this meant for people who are absolutely new to podcasting?  Yes. Absolutely. Also while books and youtube videos are great. If you have any questions you have email support with fast responses to any questions you might have.

What is covered? The main courses are planning your podcast, recording your podcast (software, microphones, mixers), building your website, publishing your podcast, promoting your podcast, and monetizing your podcast. There are a lot of tutorials. You have access to all of them the minute your sign up.

Do you have any information about using your iPhone as a recording device? If you find any information missing from the School of Podcasting I will create it. In this case I usually will discuss what you need via email to make sure you're getting the right items.

What is up with the Pricing? The first month is more because you can come in and consume everything and leave. If you stick around you can enjoy the great things like our private Facebook Group, and participate in our live "office hour" phone calls where we all share with each other and ask and answer questions.

 

Dave Jackson is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com

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