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School Of Podcasting

Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. This could ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.
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Now displaying: August, 2015
Aug 31, 2015

Periscope and Podcasting

Periscope is a live streaming service from Twitter. It's pretty cool. My step-son is at Perdue and last week we got to see his first performance with the band via periscope. I had 36 people watching my cat in a baby's sleeping shirt. During the week I would open it up and just talk about whatever hit me. It's an interesting way to connect with your audience. In general, the video is recorded and can be viewed for 24 hours. You can download the file and upload it to YouTube or whatever service you would like to use.

How Do I Get My Mixer Into Periscope?


I used an iRig device originally meant for guitar players to plug their guitar into their iOs device but it works for me. You will need a 1/4" to 1/4" patch cable to go from the mixer to the iRig, and then the iRig into the phone.

There is an iRig2, but it is overkill. Also when it comes to patch cables, as you will be doing this near your mixer, this is probably a case where a shorter cable is better.

Like most podcast equipment questions, there are about a billion different tools you can use to do this. The bottom line is, have something to say. If you don't bring value, you won't have people coming back to hear what you have to say.  It's one thing to just hop on and test it out, be sure to mention that. For me, I like firing it up and having one topic, saying it, and get out. In the immortal word of James Brown, "hit it and quit it."

Blab.im - The Crack Cocaine of Social Media

Blab.im is completely addicting. It also is a streaming service like Periscope except you can (if you choose) to let up to four people join you. There is a chat room where people can chime in and ask questions. They can also request to be part of the stream. I tried this last Saturday on Ask the Podcast Coach. Typically this is a call in show where my co-host and I talk and occasionally take a phone call. It's awesome as you are never sure what you are going to get .  I think in the year that I've done that show we've had one caller, and one waiting twice. Last Saturday I had four people in the cue wanting to come on. 

You still have control over who is and is not on the stream. You can mute people, or band them from the blab. You can start a blab on your computer (so it's easy to connect your mixer or microphone)or on your mobile device. It's best to use Chrome when you are on the computer. You can choose to record it (or not). If you record it, when your blab is over, you get a link to the audio file  (mp3 file - 320 kbps stereo) or the video. When I compared the audio from Blab the to the WAV file I recorded on my portable recorder, the WAV file didn't win by much. 

Blab.im vs Blog Talk Radio

It's also not fair to judge at this time because Blab.im is free. They have tons of video and audio on their servers, and trust me, they will eventually have to charge to keep this engine rolling. 

Blog Talk Radio has really step up their game. Their audio is now 128 KBPS stereo. You (and your gusts) can connect directly to their system. It creates AWESOME sounding audio. You can have your audience call in via the phone. They have a chat system, and you can direct people to your show on Blog Talk Radio, you can also implement their system on your site. It is super easy for people to connect with you. With that said, the buzz on Blab.im completely smokes Blog Talk Radio. The interaction, the exposure of people tweeting, for me - in my experience - with my audience, it was like the difference between college football and the pros. Both are great, but blab.im was just a much faster pace. 

Blog Talk Radio has the ability to have a call screener, and that you do not have at blab.im so be ready to eject the first person who comes in screams Bobba Booee! 

For me, I do love being able to see the person's name, and have links to their profile on Twitter (so I may end up following you). 

They plan on adding the feature to allow you to embed the blab on your site. 

Currently blab is lacking in the stats category. You can see how many people attended your blab, but you can go back later and see how many people watched the relay. 

Blog talk radio will win if your audience is not technical. If they are looking for businesses in the yellow pages. If you have a computer with a microphone, a smartphone, it's just too easy to join a blab. As the platform gets more popular it will be harder to find a blab, but for those people relying on the phone Blog Talk Radio is still the answer. 

SoundCloud is Being Sued

I spent some time investigating Soundcloud a few weeks ago. I would strongly urge you NOT to put any eggs in the basket. Their "Super cool player" no longer works on Facebook. They lost 29 million dollars last year, DJ's are puling their music, Sony music is pulling their music, and now they are being sued.  In my opinion, it's dead site walking. 

Because of My Podcast: I Met Burt Reynold and Made Him Cry

Bobby from Live Nude Puppets loves Dom DeLuise, and because of his podcast he has an agent that is looking to help launch a live nude puppets animated show. This lead to Bobby being in the same room as Burt Reynolds. Bobby is a HUGE Dom fan, and went and spoke to Burt about it, and both got choked up thinking about Mr. DeLuise. Thanks for sharing Bobby, and congrats on topping the charts on the Clammrcast Top 20 Coundtown.

Podcast Rewind

Gary Vaynerchuck on Chase Jarvis Show

Podcasters Roundtable on Tough Decsions

Red Podcast Podcasting and Your Business How to Do it Right

Podcasts Are Like Dogs


Saturday my wife called to let me know our German Sheppard Koda needed to be put to sleep. His health had been going downhill quickly, and now he could barely walk. He was 110 lbs. He was my gentle giant. It was a very sad day. I was thinking this morning as I walked into the kitchen where Koda used to sleep. The kitchen looks so much bigger with him gone. Dogs are a lot like podcasts. 

You Never Know What You're Going to Get 

You can read up on breeds, but until you bring the puppy home you never know what you actually have. My step-daughter has two rescue dogs. The one would eat the house. By that I mean she would leave to go to work, and come home and part of the door frames were torn to shreds. 

There is More to Getting It Off The Ground Than Expected

When you get a dog, you think you need food. Oh yeah, and bowl. Wait, I better pick up a leash. Oops, almost forgot the brush. Oh, the little guy should have some sort of bed or blanket. I should also pick up a chew toy or 20. 

I've mentioned how there are 27 steps to list your podcast up and into iTunes. The good news is once it's in iTunes the other episodes only require about 8 steps. 

You Learn Lessons The Hard Way

When I had a shi-tzu I learned that if you don't shave their butt their hair grows over their there is nowhere for the poo to go. Likewise that time you had the best interview ever only to see that you forgot to press record on your recorder is a lesson most of us learn the hard way. 

Once You've Got The Routine Down - The Relationship Begins

Once the dog is trained, and you have them on somewhat of a routine you start to get to know their personality. You start to build that relationship. With podcasts, the launch can be a bit overwhelming but once its up and you can focus on content you get into a rhythm. You start to get that trickle of feedback, and you start to build that relationship. In the same way that you trust that your dog isn't going to eat your house, you audience trusts you to bring good content. 

You Will More Than Likely Try More Gear

Sure the dog loves his nylon bone, but when you put him in the backyard and through a frisbee and he caught it a new passion was unveiled. With podcasting you may want to take a stab at blab.im, or adding a co-host, or recording mobile, you will try different things. Somethings are awesome. Sometimes the dog looks at you after you through the frisbee with a face that reads, "Do you expect me to go get that?" 

Your Health Will Start To Fail

Am I saying a year in podcasting is like seven years? Maybe. Maybe that's why most podcasters don't make it past 7 because it's really episode 49. The passion you had for your subject starts to fade. Maybe you've said all there is to say on that subject. Maybe your are not in the same place you were when you started. The only thing that says the same is change. 

You Will Know When It's Time

Last week we spoke with Donovan Adkisson who said, "It just wasn't fun." That is why he is taking a hiatus from Podcasting. His life changed. His priorities changed. He is not in the same place.

When It's Gone You Look at the Bright Side and the Memories 

I use to live next to a golf course. I would get up and watch people tee-off while eating my cereal. Koda was always trying to escape and because of his size people would scream and run at the sight of him. He looked like a wolf. One day he gout out the sliding door and took off down the golf course. I believe I was in my pajamas running down the fairway trying to catch this dog dazes in disbelief that the dog was faster than I was, and depressed at how out of shape I was. Luckily, Koda stopped to water a bush. If he hadn't I still would probably be chasing that dog. Looking back, I should've called up Glen the Geek (America's Horse husband) and got some information on getting a saddle for the dog. 

I've pretty much laid down the microphone for some of my shows. I got to interview some of my music idols on that show, and I had bands email me how my tips help them sell their music. I'm just not into that scene like I was 10 years ago. 

I've had Partial, Butch, Gonzo, Sarah, Dudley, Teddy, Max, and Koda in my life depending on where I was staying. I never knew what I was going to get, and I am so glad I had the courage to invite a dog into my life, and I urge you to find the courage to start a podcast and build relationships with like minded people. You never know where the road may lead you.

Mentioned On This Episode 

International Podcast Day

New Media Europe

Podcast Mid Atlantic

Ready to Start Podcasting?

Check out www.theschoolofpodcasting.com

Aug 24, 2015

As a podcast consultant I should be telling everyone to start a podcast. I do. I believe there is a lot to be learned from starting a podcast. You learn to:

  1. Organize your thoughts
  2. Prioritize your goals
  3. Speak with confidence
  4. Work with people from different cultures
  5. As much as podcasting is about talking, I think the top podcasters are at the top because they learned how to listen.

We Predicated Disgruntled Podcasters in December 2013

There was a time when it seemed every podcast had the term "on fire" tacked on at the end. In December of 2012 myself, Daniel J Lewis, Ray Ortega, Steve Stewart, and John Lee Dumas had a roundtable to discuss what Steve coined "The John Lee Dumas effect." People were starting a podcast, following a formula, and expecting the same six figure result as John. Part of that roundtbale was to point out the hard work, dedication, and insane work ethics that John has (and they being John Lee Dumas comes very naturally to him).  John has always been super transparent about his life, his business, and his workflow, and how long his runway was when he jump into the unknown waters of podcasting (that's why I like the guy). John is an original. Here is the income from the eofire.com website

eofire_income

 

Here Comes the Next Wave of "Podcasting is Dead."

Comedian Brock Wilbur made a post and said, "“Podcasts are pointless. Anyone who tells you otherwise is the literal devil. No one is going to get rich or famous or gain any level of following from this medium ever again, because it is hilariously dead. Your idea to share caustic observations about an ongoing TV show? Pointless. Your idea to interview interesting people? Laughably misguided. Your idea to discuss each individual episode of a decade-old CW show? Well… shockingly successful.”

I went and listened to his podcast.

Brock has around 125 downloads per episode (13,767 downloads divided by 110 episodes). If you were a teacher, that would be 5 classrooms of 20.

I’m three minutes into it, and I am now finally getting into the content. You played a song with no teaser. You are hoping that people sit through some song hoping that they make it to the content. As a first time listener, I have no idea who you are, or your guests.

Your audio is right on the edge of distracting. I get it. One microphone with four people, you’re going to get room noise. It's YOUR show. You can record it any way you want.

At 5 minutes you finally introduce your guests. Nobody waits for 5 minutes for someone to get to the point. You then had one of your guests introduce themselves. The average attention span is around 8 seconds now (or something ridiculous like that).

In my opinion 97% of the time improv blows.

Brock typed a whopping 32 words that is not a huge target for Google to find. The Yoast SEO plugin recommends 300 words per post. It's YOUR show, do what you want.

Nothing screams “great content” like four people talking over each other. Who am I to judge, it works for THE VIEW.

In the article you say, “two years ago we started setting aside Thursday nights to have fun people get drunk around microphones in my living room.” It sounds like you’ve achieved your goal.

The one thing that really confused me, is Brock has a great looking website, but instead of adding the podcast to YOUR WEBSITE, you send people to a bad Podbean site that looks like a throw back to bad MySpace page.

A Farewell To Podcasting


Donovan Adkisson
 was on my show a while ago after completing his first year. He had written a book about it, and was excited about podcasting. Three years later he had created Adkisson Digital, four podcasts and a fair amount of frustration. If you listen to his episode titled "My Farewell to Podcasting" he states the following:

I'm not saying I'm ceasing my podcasting endeavors because I don't get any feedback, but its part of it.

I've realized that it's not interesting. I don't really bring anything of value to the listener. All I do is rant about the things that are happening in the world. I have nothing of value to provide because that is already being done by more higher profile and more successful people than myself.

Podcast consultants make money on selling courses on how to do what they are doing. It's almost like a weird pyramid scheme (but it's not).

It's absolutely not fun.

I Needed to Speak to Him in Person

Donovan was SUPER HONEST and admits that he never really defined his target audience, he had an idea - but it was super precise. He also knows maybe he didn't promote his podcast as much as he should have. In listening to Donovan you can tell he tried everything he did to make his show fly.

While its obvious that Donovan loves podcasting. He especially loves creating lives shows, but to get HUGE sponsors you need huge numbers and Donovan (and about 90% of most podcasters) didn't have that. (To hear about making money outside of the CPM model of podcasting, check out my interview with Glen the Geek)

No Apology Needed

Donovan also explained how he has some legal battles going on in his life, and he has some expensive health issues. In other words, his life's priorities have shifted.

If You Like it - Do it

At one point Donovan admits he loves podcasting. My advice is then do it. If it makes you happy, then do it. Do it for the art and creativity. Do it for the people who listen (Donovan said he got more feedback on his "Farewell" episode than he did on any other episode), but don't do it for the approval of others. Do your best to make a show that impacts your audience (makes them laugh, cry, think, groan, educates, inspires).

Your Life Changes - And So May Your Podcast

My first podcast was started 10 years ago when I was playing in bands. I loved music marketing. I loved playing music live. I'm not in the place anymore in my life, and consequently, I rarely do that podcast. It's a hobby in that case, and I do it because I can. I still have a smaller group that patiently waits for the next episode.

It Takes a Lot of Work, and a lot of Time

I've have mentioned in the past how the TV Seinfeld didn't take off the first season and was almost cancelled. There are plenty of shows that get popular because of this thing called timing.

There was a TV show in 1999 called Action on Fox. It got rave reviews. It stared Actor/Comedian (now podcaster) Jay Mohr. You probably never heard of the show. I bet you have heard of Chicago Hope, Charmed, or Who Wants to Be a Millionaire. Those are the shows Action was up against. It lasted one season.

Tips to Revive Your Dead Podcast

  1. Always start with your audience. Get their opinion. (see creating surveys episode)
  2. Look at the amount of time you have to create a podcast, and create a realistic schedule that you can keep
  3. Announce when you are taking a leave of absence
  4. Search for your topic. There may be new resources that could help you with show topics
  5. Potentially add a co-host if you are flying solo. Don't be afraid to mess with the format if the only alternative is closing it down.

Lastly, if you are just sick and tired of the podcast, announce your final show, and let go. Seinfeld, M*A*S*H, Cheers, etc all came to an end.

Mentioned in This Episode

On Faith's Edge Podcast

John Lee Dumas

Steve Stewart

Daniel J Lewis

Ray Ortega

Donovan Adkisson

Podcaster's Roundtable John Lee Dumas Effect

Ryan K Parker's Food Craftsmen

Ready to Start Podcasting in the Right Direction?

Check out www.theschoolofpodcasting.com

Aug 17, 2015

Today I share a story about getting outside of your comfort zone, and we talk with the Real Brian about how his podcast has lead to him getting paid to host two more.

Donnie Pushed Publish On His Podcast.

I got this email in my inbox: Hello Sir, I am writing this to simply introduce myself and say a big Thank You! Not long ago I was inspired to begin a daunting task of creating a podcast. I have listened to numerous ones over a varied topic span ever since the beginnings of the podcast. So I decided to bite the bullet and give this a go. With thoughts of what fun this could be and eager to learn some new skills I ventured forth into the "glamorous" world of podcasting. Your show has been a go-to for every topic I can imagine. I glean over past episodes for the struggles I am currently facing and words of encouragement along the way. Simply put, it has been indispensable in this process. With that said, I do need to mention that I already belong to JLD's Podcaster's Paradise and the information there has been helpful also, albeit a little pie in the sky- esque. I am a loyal listener now of your show along with the Podcasters Studio and Roundtable. This week I listened to the Glen the Geek almost everyday on the long drives between day job customers. All I can say is WOW. That episode really hit home. The show I have created focuses on the Craft Beer community. I am based out of Knoxville, TN so my main goal was to break into the local scene. I am around 5 episodes deep in the editing process and have just released my first show to my website and submitted to ITunes this week. I have broken the procrastination mold of not releasing due to trying to 'make it perfect'. I realize we all have to start somewhere and I have finally made that big step. Now to grow and promote, along with get much better every time I am behind the mic. -Donnie InebriatedWisdom.com

My Reply

Donnie, Awesome. You have done what so many people have failed to do, you hit publish. No matter what people say from this point forward, you put it out there, for better or for worse, you hit publish. I'm so glad I inspired you because this email may have just inspired me for my next episode. Do you mind if I read you e-mail on the show? Some steps you can take are to go find your beer peeps. See if there are local brewers (guessing here, not my niche), etc. Be sure to make friends before you start pimping your show (or they won't care). Congrats, and do everyone a favor and put a link to your in your signature. Dave

Keeping My Integrity at Podcamp Pittsburgh.

So I attended a session on basic audio editing. I could see that the audience at this event were brand new to Podcasting. At the end of day one, I asked if there were any open slots (as they just filled one) and they stated they didn't At dinner that night with Krystal, Nick, and Kim, they said I should do a session. It turns out at Podcamps, anyone can speak anywhere. I resisted. As the former director of podcasting for the new media expo, I know what goes into planning and running a show. I just pictured some guy coming up and saying I'm speaking tomorrow at 11 and my brain exploding. Chris Brogan (one the creators of PodCamps) and I asked him if adding sessions was allowed, and sure enough it was. In fact, it was encouraged. But still I resisted. There I was standing on the edge of my comfort zone. I mean that seems like such an ego move. "Hey, I'm here and I'm going to speak!." This is the wrong attitude. It's valid, based on my experience, but I needed to be open for new information. I had just seen with my own eyes how this group desperately needed a podcasting 101 type of talk. Nick continued to nudge, and I thought of my email to Donnie. This meant believing in myself (I've been doing this 10 years, and as a computer instructor I have to be light on my feet and go with the flow on a regular basis), and of course... Nobody was going to punch me in the face.  (thank you Ryan K Parker of foodcraftsmen.com ) So I did it I had a group of 7ish, and Krstal from Libsyn parascoped it to another 50ish. I had 9 words on a piece of paper and just used my knowledge. Was I nervous? Sure. I did zero rehearsal. At the end of day two I was thanked by the founders for doing that session.

The Real Brian - Podcasting Has Put Me Where I Am

Brian is the host of Profitcast and he was doing some research

Upcoming Events

Saturday Septemeber 12 Podcast Mid Atlantic  ( I will be doing a Keynote at this event) Saturday Septemeber 12th, New Media Europe

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Aug 10, 2015

Glenn the geek has been podcasting since 2008. He does it full time. He grew his audience by reaching out to leaders in his field and partnering with them. He has a background in sales, and found the right sponsors for his shows. He embraces his audience, and knows that if you want people to listen you have to be entertaining. You might be thinking that if he is making a living from his podcast he must've had some huge podcast launching and rocked the top of the iTunes charts, and lived in New and Noteworthy. While that may be true, Glenn wouldn't know. You see, Glenn focuses on his audience. He focuses on making great content that entertains and educates. It wasn't until recently that he even knew to ask for reviews. He did it the old fashioned way. He earned their trust, and never lets his audience down. Consequently, they don't let him down. As a salesmen, he has made more money in the past. However, he is now making a living and having more fun talking about a topic he is addicted to (horses) and loving every minute of it. Today get a pencil ready as we interview America's Favorite Horse Husband Glenn the Geek from Horse Radio Network.

Podcast Rewind (2:43)

Paul Colligan lays it on the line in the Episode title The Weird Thing About Podcasting For Money

Rob Walch was interviewed on Podcast Junkies on the Truth about Podcast Numbers (the stats start at the 52 minute mark).

Glenn the Geek America's Horse Husband (5:47)

Here are some of the top takeaways

Glenn started with ONE podcast. Glenn put all his efforts into this show. He started with ONE.

He got a sponsor early even though he didn't have thousands of listeners. How? By finding an advertiser who was more interested in promoting their brand than delivering a coupon.

Glenn gets his sponsors involved in his show. He uses them to answer questions from his listeners. This is a great way to promote the brand, make the brand look like an expert, without having a giant commercial.

howtolisten200Glenn KNOWS HIS AUDIENCE. They are addicted to horses and aren't the most technical bunch. You will see on horseradionetwork.com that Glenn has step by step tutorials to help his audience learn how to listen (on every single type of device).

If you know you're going to have a network, promote from episode 1 (even if the network doesn't exist). This way when it DOES exist people who catch your early shows will have the same branding (Glenn was following the model of Twit.tv).

Glenn is not a horse expert, but he shares a passion for horses and he plays the role of "Average Horsemen" on the show. You don't need to be an expert to start a podcast.

He used Blog Talk Radio but left due to poor audio quality (Blog Talk Radio just unveiled their upgraded service which now delivers CD quality and allows you to connect directly to the service without using a phone or skype). He now uses Call In Studio, and Mixlr to stream live.

Glenn does use CPM for selling ads. He sells a flat rate per episode. He advises his sponsors to purchase three months of ads to start out (he prefers 6 months).

Glenn used Big Contact to make a player that can be shared on other websites. Big Contact is no longer accepting submissions. You can do this using the Libsyn Player, the Player from Blubrry.com (under conntect), Podtrac.com, or you can make your own using Wimpy Player.

Glenn only lets products he uses sponsor his show. The only thing you have is your integrity, and he knows his audience trusts him and he never loses sight of how he will lose in the long run if he sells out. Find companies that are already advertising in your space (like a magazine), find out how much they are spending (call to see how much it costs to advertise) and explain how you have their target audience, and that you can put their brand in front of them for less money. 

Become the Official Radio Station of  Your Industry (29:42)

Glenn went to an exclusive trade show for horses and told them he wanted to be the official radio station for their conference. All he wanted was a booth. The first year he had to explain what a podcast was. Eight years later he has sponsors begging to be on his show. He get's great content. He gets access to places others don't (this is not an open conference), and he starts building relationships with future sponsors of his show. This is absolutely brilliant.  The trade show gets free publicity, and Glenn gets access to sponsors and great content. 

Finding The Right Products

Glenn has a $250 pitch fork that the manufacturer was potentially having a hard time getting the word out about his product. Glenn's audience is using a manure fork while they listen. The Manure fork manufacturer now sponsors the show on his most popular segment on Fridays. He has been sponsoring for years (so it's working) 

Making His Advertisers Human

By using his sponsors as experts, Glenn's audience gets to know the sponsor on a more personal level. It makes them human and increases sales. This is why 70% of Glenn's sponsors continue to advertise with him. Glenn built his podcast audience by connecting to people who shared his passion - not through gaming iTunes, or Spamming Twitter. (Amen brother!). 

Make It Easy To Promote Your Show

Glenn sends a note to all of his guests with a pre-written note and a link to the show notes and a link to the mp3 file. 

Good Shows Aren't an Accident

Glenn spends around six hours on an episode from start to finish. The more your prepare the less you have to edit. While only a small portion of his audience listens live, he wants the show to feel live. To do live, you need to be prepared when the recording light goes on. 

The Best Interviews Come From Your Listeners

While you may land a "big/famous" person on your show, often the best interviews and segments come from your audience. A "big" name may not have a ton of time to promote your show, and your audience is often at the places/events where your audience is - and deliver great content. In addition, your audience gets excited to be on their show and they tell other people about their appearance. I did a whole show on getting your audience involved. 

Don't Be Boring (59:30)

While anyone can make a podcast, not everyone should. There may be people who want "just the facts" but Glenn feels you should entertain first, and educate second. By being entertaining you keep them listening. By providing value, you keep them coming back. He wants peopel going away from their show smiling and saying, "Hey I learned something." 

Check out all of Glenn's shows at horseradionetwork.com

Podcasting News

John Lee Dumas of Entrepreneur on Fire has an article in Forbes Magazine

U2 appeared on the You talking U2 to me? 

Ready to start Podcasting

Check out www.theschoolofpodcasting.com

Aug 5, 2015

I attended Podcast Movement last week, and I am busting at the seems to tell you about it. To keep this short, here are my top memories and take always from Podcast movement.

1. The Door Key Was Branded

Yeah, you know the magnetic door key. It had their logo on it. I often lose hotel keys and have to ask for another one. I didn't this week. What a HUGE first impression. I told Dan and Jared that there was so much icing on the Podcast Movement cake that you could not get a bad piece of cake.

2. The Michelangelo Line from Lou Mongello

Lou Mongello is one of my favorite people. Lou is so authentic (you will see a theme here). In his keynote he just kept saying things that made me want to stand up and go "Preach On Lou!" (his talks was on Sunday). He said a line like,  "When people came in to look at a new painting from Michelangelo they didn't go, "Great Painting - What brush did you use?"

3. Ejecting Bad Guests - Jordan Harbinger

Jordan is like a Lioness guarding her cubs when it comes to his show. It's HIS show, and if you try to mess with HIS show he will kick you to the curb. Try to keep pimping your stuff on his show when he explained up front that the pimping (if any) would be done at the show and he will shut down the recorder and send you home. It's HIS show.

4. Aisha Tyler - It's MINE.

This one really hit home with me. How many things are truly 100% YOURS. Aisha has like 37 roles on TV, movies, etc. Yet, she records, edits, tags, uploads, and writes notes for her podcast. Why? She admitted she is an workaholic (transparent), and she said with all of her roles, her podcast is the only thing that is 100% hers. When a listener said she talked too much when interviewing a guest she advised him to get his own show (where he could be a mime for an hour).

5. Great Content - Different Angles

The combination of Lou Mongello (The Dean of Disney) and Aisea Tyler (a fanatic of the F word) was a bit of a whiplash, but it was AWESOME. Why? Because they both were hitting the same topics. Why? Because they are best practices. Don't get in it for the money. Be unique. Follow your heart. Make and learn from your mistakes.

6. Nice Flip Flops - Marc Maron

I'm standing in the Stockyards restaurant and in walks Marc Maron. I felt like I was on his TV show. There he was in cut off jean shorts and flip flops. Marc is Marc. He's authentically Maron. What you see is what you get. What you get is funny. I apologized for him having to be interviewed in Cleveland where the DJ had his staff vomit in the studio (Marc refused to go in the room). He laughed.

7. Embrace Your Audience - Marc Maron

There were tons of podcast "Celebrities" at this event. When Marc walked in, celebrity went to a new level. I felt honored to shake his hand. Later I saw where he took photo after photo with people who know like and trust him.

8. No Recording Devices  - Really Sarah Koenig?

You come to a podcast event and tell us to NOT record you? This left a bad taste in my mouth. It just seemed out of place. It seemed so ....RADIO. Afraid someone might post it to YouTube and you can't do the same presentation over and over? WOW.

9. Pat Flynn - How To Top A Delorean

Pat Flynn did got me. At one point I actually thought the mighty Pat Flynn had lost his place in his presentation. Then an English accent came out of the speakers. I found out later that each time the English voice (inside Pat's head) was created by Pat pressing a button. This was hugely entertaining. Once it was over, and you just realized what you saw, the magnitude of preparation had to be insane.  I once saw the band Genesis. Phil Collins and Chester Thompson did a 15 minute drum solo. Both men were completely 100% in sync. The longer it went on (with the beats getting more complex) the more mind boggling it became. Once it was over, you just kept asking, "How did they do that?" Pat, how did you do that? Pat entered the room with a movie and a Delorean at the New Media Expo.

10. I'm Getting Your Banner - Gary LeLeand

I've always needed a backdrop for my office. Part of the icing of PM15 was the banners outside the doors. They looked awesome. Call me weird, but I really like the one with my name on it. So I asked after the last presentation if I could have the banner with my name on it.  I asked different folks and they had to check some things. Later I was walking down the hallway and there was one of the creators of Podcast movement Gary LeLeand working with the banner. I asked him was he was up to and he said, "Getting your banner, do you have a screw driver on you?" I expected some hired hand to do this, not one of the co-founders. It was important to me, so it was important to them.

Listening to what your audience wants, and giving it to them. That's good old Podcasting 101.

11. A Quick Handshake out the Door - John Lee Dumas

I was watching a keynote on Sunday when I felt a hand on my shoulder, I turned around and there was John Lee Dumas extending his hand. He said, "I'm taking off it was great to see you." I am a big fan of JLD. He is the energizer bunny of podcasting. His combination of talent, charisma, dedication, and delivery have served him well. He is the poster child of, "It is possible to make money with podcasting." If I had a nickle for every time someone said the words "John Lee Dumas" at this convention I would be rich as well, John Lee Dumas. I had wanted to hang out with him at the Stockyards, but silly me, there were two additional rooms that I never discovered (and all of my friends apparently were in those rooms). When I was an award winning customer service representative I discovered that its the little things that mean alot - like a handshake out the door.

12. Life is Like a Box of Chocolates - Glenn the Geek

I will be interviewing Glenn next week. Glenn is the man behind www.horseradionetwork.com and while Glenn was not even supposed to talk, he did an impromtu speech on Friday that blew me away. I can't wait to interviewing him, and share his story. He has been podcasting for 8 years, and it is his full time gig. I can't wait for you to meet him.

13. UBER

I went to lunch with David Hooper and Mark Johansen. I was courageous enough to take up Dave's offer to get an uber for us. It was a great experience. Paul Colligan heard me tell him about it, so he sent me a link to get me $20 off my first ride. This proved again that you pay with things in two currencies money or time. It would've cost me an extra 20 to take Uber to the airport, but Paul's coupon took that away and instead of waiting for the shuttle, to then wait for the shuttle to fill up, I got to sleep more.

Ready to Start Podcasting?

Ceck out www.theschoolofpodcasting.com

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