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School Of Podcasting

Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. This could ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.
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Now displaying: November, 2016
Nov 28, 2016

Today we talk with Michael Oneal. Michael has over 500 episodes of his Solopreneur Hour, and also a co-host/producer of the Hines Ward show. Michael talks about how standing out leads to better relationships which lead to better opportunities. He also talks about his new "Art of the Interview" course.

Sponsor: Emerald City Productions

Your first four episodes edited for $15 each, and after that, it's only $40. Think of the time your will save, and think about how good you will sound. All the ums, and yaknows will be gone. All of your volumes will be even, and the equalization will be just right (not too much bass, not too thin) Check them out at www.emeraldcitypro.com/sop

Because of my Podcast: Jim Collison Caught the Attention of the Department of Labor

3:06 Jim Collison does a podcast for his job. Also at his job he works with high school students in an intern program. The country needs more programmers. Gallup is making it happen. He got interviewed on the program (see the video at http://gallupgethip.com/info, but what caught the ears of the State of Nebraska Department of Labor? The Audio podcast.

So because of Jim’s Podcast, he got a meeting with the Department of Labor for the State of Nebraska.

See Jim’s podcast for Gallup at http://coaching.gallup.com

Jim also does his podcast which you can find at www.theavaergeguy.tv

Michael Oneal Stand Outs Above the Rest

9:51 Michael Oneal comes up with stuff that is awesome, and the beauty of his information is that it is stuff you can put into action immediately. Here is an example. If you are doing an interview with someone and you don't want them to use the "same old stories" in this interview. What do you do? Use those stories in your introduction, and they can't use them in their answers. They are forced to come up with NEW answers. BRILLIANT.

He has a new course called the Art of the Interview which you can find at www.artoftheinterview.co

Michael started out as a web designer who has lived all over the country and has had some great experiences. He is a professional drummer and has acquired skills in all sorts of areas.

He filled in on the David Wood Show, started his own show and within a year was making a six figure income. Today we want to know how he did it. 

Michael stood out by giving Pat Flynn an iTunes gift card, and late taking him to lunch (after slowly building the relationship) then DIDN'T grill him about business (he zagged when everyone else zigged). This "non-grilling" talk then stood out from every conversation that Pat usually has at lunch. So Michael turned that into the Solopreneur Hour Show and how he has over 8 million downloads.

Michael produces/hosts a show with Hines Ward Show from the Pittsburgh Steelers. Today you hear how relationships got Michael in the door that had been closed.

Michael spent 90% of his bank account to buy flowers for John Lee Dumas, and it resulted in a great friendship that has lead to Michael partnering with John with different projects.

Michael turned down coaching because he didn't feel he was a coach. His audience showed him he was missing an opportunity.

He didn't launch with giant platforms. He got to know his audience by talking directly with his community and launched with a private Facebook group. This private Facebook Group has now evolved to Michael's Solo Lab

28:02 Michael is launching a new show about Hi End Stereo Equipment because he likes talking about it. He's not thinking about sponsors. He's not thinking about downloads. He's thinking he enjoys super high-end audio equipment and wants to talk about it. Now think about that. THIS AUDIENCE (hi-end stereo equipment) HAS MONEY, AND they don't have a problem spending it. He didn't over think it. He didn't do months of research. He wants to talk about it, so he did. As he said on his Solorpreneur show, "I'll figure the rest out later."

Most shows are awful because they are started not on passion, but on the idea of monetization and making big bucks. So when life happens, and you run out of steam, your episodes suffer.

The Art of the Interview

30:00 Michael trains people that "Patterns Become Products" and that is what inspired the Art of the Interview Course that Michael recently launched. People kept asking him for it (a pattern) so he turned it into a product;

Here again, Michael took steps to stand out. He made three separate courses in one.

He recorded the course in a video format

For the audio version, he didn't just strip the audio from the video. He recorded different audio to maximize the audio format.

He had some take transcripts of the audio, and then tweak it into a Kindle book.

He does a "directors cut" version of one of his toughest interviews. You get to hear Michael "Armchair Quarterback" the interview.

More Ways To Stand Out

38:01 Michael shared the stories of gift cards and flowers, but Michael shares GREAT tips on making sure your guest will promote your show

People don't take the word "host" serious enough.

As many podcast listeners don't listen to the end of the show, don't wait to plug the guest at the end of the show (please note that is why I plugged Michael's courses at the beginning of the interview).

Michaels Resources

Solo Media Ninja Course

Michael's Coaching Program

Michael's Free Course on Attending Contentions

Michaels Solo Lab

Art of the interview course

Solopreneur Hour Podcast

Dynamic Ad Insertion Is Awful

45:20 Dynamic ads allow you to populate our back catalog with advertisements. I play a clip from a show, and the transition from content to ad back to content is mind boggling.

Advertisecast.com has announced that they partnered with Podomatic. While this is interesting, what we need is not more podcasts. For those that want to monetize, we need MORE SPONSORS.

Mentioned In This Show

New Media Show

JKM Agency (Podcast Advertising)

Ryan K Parker from the Food Craftsmen

Alexa Cast (New Test Podcast From Dave Jackson about the Amazon Echo)

Podcast Consulting Sale (ENDS SOON)

Use the coupon code backfriday now through the end of the month on one on one consulting

Purchase 60 minutes of consulting and get a free month at the School of Podcasting

Nov 14, 2016

Today we are going to get our gear on. All you gear heads are going to love this. We are going to talk about some of the best places to purchase gear, we are going to talk about mixers, and we are going to compare three microphones that are under $100

Because of My Podcast - I Had to Quit My Podcast

John Dennis is the co-organizer of the Thrive Make Money Matter conference, and the moderator of the Podcasters hangout Facebook group. He is also a podcaster with with smart time online, or he was until his podcast brought him so much business he had to stop podcasting to take care of his customers. AMAZING!

Best Places To Shop For Podcast Gear

Isn't the quick answer, "Amazon, DUH"? Not always. Here are some places to check out.

Amazon

When it comes to shopping for selection and price, it is hard to beat Amazon.com

Now for the record, I am an affiliate for Amazon. However, you will hear where this may not always be the best place to purchase your gear. If you want to shop via Amazon, please use our affiliate shop at www.schoolofpodcasting.com/shop The other advantage Amazon has is if you are an Amazon Prime member, you can get free two day shipping

Same Day Music

If you were going to purchase an Electrovoice RE320 Microphone you might be tempted to go to Amazon where the price is $279. Did you know that Same Day Musichas the Electrovoice RE320 microphone for $299 and they have non-new versions for $269 AND you don’t have to pay tax on your purchased unless you live in New Jersey.

BSW

BSW (www.bswusa.com ) is all about audio and broadcasting so they have some niche items that you may not find in some places. They also run specials and have bundles that you won’t find at some places. For example if you wanted to go totally pro and buy an Elecrovoice RE20 Mic, 309A Shockmount, BSW Broadcast Microphone cable & REPop Filter Package it would be $479. If you bought the equivalent at Amazon.

B & H Photo

Their prices are typically about the same as others (occasionally more expensive), but if you can’t find it in another place, chances are you find it at BNH. For example they have a package for the RE2o that has a cloud lifter.. The other thing you will find at BNH (and you will have this at BSW) is a knowledgeable staff. For example one package with the RE20 comes with a cloud lifter which boosts your signal (which is a pretty good idea). They have another package that has the RE20 and the DBX 286 preamp (a totally pro setup)

Podcast Stock Test

If you were using a microphone like the Heil Pro40, or a Sure SM7B, these need a lot of gain to work properly. One Solution is a piece of equipment called a "Fethead" so I went to the above mentioned place.

BNH – Yes $89

Same Day Music – No

Amazon – No (suggested a cloud lifter)

BSWUSA – No

So like I said, it helps to know where to shop based on what you are looking for.

Do I Need a Mixer

What is an Audio Mixer?

If you and your co-host are in the same room, and you are playing music in your podcast the purpose of the mixer is to allow you to adjust (mix) the audio levels of you, your guest(s), and the music so the listener does not have to ride the volume knob and make constant adjustments.

Key Word Here is NEED

When I say NEED here, I mean “Can’t do it without it.” You can always find a use for a mixer, but I’ll explain when you NEED one, and when you WANT one (there is a big difference). Keep in mind that the simpler you keep it, the less headaches. The more you add, the more things that can go wrong.

When You Need a Mixer?

If you have multiple people in the same room. Everyone should have their own microphone, and that should go into a mixer.

If you are mixing in live music and sound effects.

When You DON’T NEED an Audio Mixer

If you are recording a solo podcast and you are going to add any music or sounds in later.

When You DON’T NEED a Mixer, but Probably Could Use One

If you are doing a show with a co-host or guests who are remote. You could record this with an ATr2100 microphone and a portable recorder (and use Skype as the mixer)

Best Podcast Microphones For Less Than $100

Today I test the following microphones:

Samson Q2U

Audio Technica AT 2005

Audio Technica ATR2100

Overview: For the most part, if you look at the specs of these microphones they should sound very close. They all are dynamic (pick up less room noise), and you can plug them into a mixer, or directly into the computer using USB.

Out of the three the AT2005 looks the best. In regards to which one sounds better I rank them in the following order

  1. ATR2100 - TOP
  2. Samson Q2u - a little warmer
  3. AT 2005 - Still sounded good

Realize sound is subjective and some microphones sound good with one voice, and not so good with another. This is where a mixer can be handy (even if you're flying solo).

BOTTOM LINE: These are all fine choices, and you won't regret purchasing any of them. The big take away, is you don't need to spend $1600 to start a podcast.

Great content can save poor audio, but great gear will not save horrible content. Once you get your microphone, focus on the your audience and the content.

One Final Note: So many podcasters recommend the Blue Yeti. Is it a bad microphone? NO. Is it a good choice? NO WAY!. Why? It is a condensor microphone and condensor microphones pick up a ton of room noise (I know I have not one, but TWO in a drawer). It's always interesting when I hear someone recomend the Blule Yeti, it is often with the phrase, "I use that one when I started out." One other point, the  [easyazon_link identifier="B002VA464S" locale="US" tag="sop2-20"]Blue Yeti USB Microphone - Silver[/easyazon_link] is $149. It would be great for gamers who don't want to wear a headset.

Podcast Glossary "E" Part Two

Mark from the Resourceful Designer had a comment stating I skipped a bunch of "E's" in last week's show, so here they are. Let it never be said that Dave Jackson is not up for some constructive feedback. You can find out more about Marc at http://marksmandesign.ca/
Episode zero
Episode zero is a podcast episode that is often a simple introduction episode used as a placeholder as you need one live podcast in iTunes.

Effects
Effects are things you can add to your audio such as reverb, echo, compression.

Equalization
Equalization is a fancy word for adding bass, treble, etc that affects the tone of your audio.

Enunciate
Enunciation is talking in a way that everyone can clearly understand what you are saying. So instead of saying “I’m doin’ allrigh….” you would say I’m doing allright.”

Ecamm Call Recorder
Ecamm Call Recorder is software for the Mac platform that allows you to record skype conversations. Some people refer to the software with just the phrase “ecamm.”

Evernote
Evernote is a free software that allows you to organize…. Well anything you want. You can have text,pdf, images, these all then sync to all of your devices. As you can share information with other people, this is a great tool for collaborating on show notes. You can learn how to use Evernote quickly in the Organizing Your Podast Course.

Email List
An email list is a software (typically a web based company such as MailChimp, Aweber, Convert Kit and many, many others) that enable you to put a form on your website. Your listeners can sign up to get updates via email. You then can go in and right one email that goes to all of your subscribers.

It's a Boy - Derek Daniels Launches a New Podcast

One thing I don't do enough of on this show is spotlight new podcast from members of the School of Podcasting. So this week I'm spotlighting the Derek Daniel Podcast. Find it at thederekdaniel.com real people doing real life.

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Go to www.theschoolofpodcasting.com

Nov 7, 2016

Lee Silverstein got a call on New years Eve to let him know he had cancer and needed Chemotherapy. Lee is the man that gave "The Messengers: A Podcast Documentary" film it's name. He is a messenger for his audience. He delivers stories that provide hope, information, and inspiration. Check him at out www.thecolorcancerpoddcast.com


Today's Show it brought to you buy Emerald City Productions

SPECIAL DEAL: Four episodes edited for $15/each. Then after that, it's only $40. They will edit out ums, etc. remove noise, adjust volumes, and make you sound fantastic. For more information go to http://www.emeraldcitypro.com/sop


Lee Silverstein Delivers Hope With His Podcast

Lee Silverstein started a podcast that he wish he had when he was told he had stage four colon cancer. Lee has been battling cancer since he was five years old, and he considers himself more than "A podcaster," but a messenger. He delivers hope, information, and inspiration. Today we hear:

  • Feedback from his audience that brought Lee to tears
  • How Lee has secured three sponsors by finding products that fits his niche perfectly
  • How Lee had strict criteria for his sponsors
  • What pitch Lee uses to get sponsors.
  • A "Because of my podcast" story that you HAVE to hear.

Mentioned in this interview

Lee's Colon Cancer Podcast

Glenn the Geek from Horse Radio Network

Hear Glenn be interviewed on the Sop

Pofest in Orlando go to www.podfest.us

Podcast Glossary "E"

Episode zero

Episode zero is a podcast episode that is often a simple introduction episode used as a placeholder as you need one live podcast in iTunes. 

In my opinion, I would do more than introduce yourself. We always want to deliver value in our podcast episodes, and right now your audience doesn't know you, and probably (to be honest) doesn't care who are what you are. They are asking, "What is in it for me?" Be sure to give them something that makes them wish there were more episodes.

Why My Eleven Years of Podcasting Sets Me Apart

I recently discovered another "Podcast About Podcasting," and was checking it out. I'm sure the host is a fine person that loves their family and wants to help their audience. Some people come into the space, and only repeat the favorite memes at the time and never go about checking if they are true. So I threw up in my mouth a bit when I heard them perpetuating the same old podcasting tips that are just wrong. This included

The Blue Yetis is a great microphone (it is if you are in a very, very, very, quiet room - which 99.9% of podcasters are not - so it's NOT a great microphone)

You only get 8 weeks to be in new and noteworthy (TV show podcasts go in and out of New and Noteworthy all the time)

You should launch with at least three episodes so when people subscribe you get three downloads (this is false. It does not happen automatically. Your listen would have to choose to download the back catalog)

My friend Ravi from Digital Access Pass as well as two podcasts (subscribeme.fm about membership websites, and Cut to the Chase )has a new book out called Confessions of a Wanna Be Podcast Star that goes over many of the myths that a puked out over and over.

In the book he covers these myths and much more. Now for the record, Ravi uses a Blu Yeti, but thankfully in his book explains how you need a really quiet room (which he has). I was quoted quite a bit in the book, as well as other podcast consultants. In some cases, Ravi did his own investigation and provided screenshots to show the results of his research. I read it over two nights and found it an easy read, will be pointing people to it in the future when I see they have been sucked into the bad advice train that comes through the Internet on a regular basis.

Take Aways From DC Podfest

This was a great event for me. I met so many people who I had never met and were brand new to podcasting. The event was run very professional, and all the speakers were great in keeping to their time slots.

One of the coolest phrases to describe what we do as podcasters. We are digital influencers. Put that on your business card.

I heard about Amolto from Mathew Passy from podtopod.com which is a skype recording software for the PC (that I will need to check out).

Keep your interactions from Social Media. So for me, I had some people say some very nice things about my presentation on twitter. Take a screen shot and put those on your website.

http://www.gratisography.com/ a cool site for Royalty Free images which I have added to podcastingresources.com. This site has Free high-resolution pictures you can use on your personal and commercial projects. All pictures were photographed by Ryan McGuire and free of copyright restrictions.

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