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School Of Podcasting

Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. This could ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.
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Now displaying: March, 2017
Mar 27, 2017

When you create a recipe for food, you serve it to someone and ask them "What do you think?' They might say, "it needs more salt" or some other suggestion. It is then up to you like the chef to decide if you want to implement that recommendation or not. It's not any different in podcasting, but I feel we don't take the time to ask out audience, "What do you think?"

So I decided to do this, and bring you along. I asked two simple questions (thanks to Lee Silverstein of the Colon Cancer Podcast who did this first) and saw what kind of feedback I got.

You Think You're Going to Get Butchered, But You're Not

If you are asking your audience, if they are your audience - they like you. If they have any negative comments, they will probably attempt to deliver them with kid gloves. 

By Know What Works, You Can Do More

I feel like a bit of an egomaniac today, as much of the show it telling me how much people like my show, but I was more interested in WHY they like my show, and I learned:

  • I make things easy to understand (which is my #1 priority)
  • I am a likable guy
  • I make people laugh
  • I get to the point
  • I'm willing to speak my mind
  • People understand my intentions to help people 
  • I'm not judgemental
  • I'm encouraging
  • I share insights into my life and do a great job of relating those stories to podcasting

Here are some great ideas on how I can improve my show (from listener feedback):

  • Put episode numbers in your posts for easier searching
  • Try not to repeat the same content on the School of Podcasting as I do on my Ask the Podcast Coach show. (some people listen to both)
  • Mention that I have a newsletter more often
  • Be more confident in my sales pitch.
  • Maybe not so many appearances of my cat.

Here are some suggestions from my audience that I'm not going to implement

One person said that the phrase "Tackle the technology" was not entirely correct. I like the "Theater of the mind of that phrase, so it's staying.

One person doesn't like the "Ladies" that sing my jingle. For now, I love my jingle in the same way I loved the theme music for Johnny Carson. I know much more people who LOVE the ladies. 

You're Not Going to Please Everyone

Some people like my cat and other could live without the "Bernie blooper real." Some people like my intro and other do not. With this in mind, you're not going to please everyone. Follow your heart, and remember a few things:

  • It's your show
  • There is a fast forward button

Making An Audience Survey

There are all sorts of tools for feedback. You can use speakpipe, voicemail, email, and forms

Here is a quick tutorial to show you how you can use a free tool that allows unlimited forms, unlimited questions, and unlimited responses.

https://youtu.be/BvYihe3tah4

Don't Be Afraid To Look in the Mirror

Somewhere in your life, you had someone give you feedback, or maybe you made a mistake, but it leads to you becoming better at that task. Constant improvement has been a mantra of mine for many years. You just spent all that time in the kitchen slaving over your podcast. Shouldn't you take the time to ask people what they think?

Are You Ready To Launch a Podcast?

Join the School of Podcasting and:
Get step by step tutorials
A private Facebook group for networking
Live group coaching (a $400 value)
Priority Email support
A 30-day money back guarantee 

Go to www.schoolofpodcasting.com/start

Episode 559 first appeared at www.schoolofpodcasting.com/559

 

Contributors to this Episode

J Cleveland Payne - Theinternettoolbox.net
Darwin -dealingwithmygrief.com
Amanda greatbeetadventure.com
Anna - authenticparenting.com
Cale- hamradio360.com
Randy growgreat.com
Carolyn carbonbasedpodcast.com
Chris podcastengineeringschool.com themysticshow.net
Connie positivelylifeafterfifty.com
Craig from ingleaspodcast.com
Daniel- theaudacitytopodcast.com
Jessica -interviewconnections.com
Jeff -http://genealogypodcast.com/
Geoff - dealtalkpodcast.com
Jessica -shepodcasts.com - jkmagency.com
Juan thegentlemensbrotherhood.com
Kim toastmasters101.net
Less thecancerradionetwork.com
Matt- theauthorinsideyou.com 
Scott -computertutorflorida.com  
Nick Cincinnatisoccertalk.com 
Terry - itprovidernetwork.com
Tina - thestartsomethingshow.com
T
yler - CashFlowGuys.com

Mar 13, 2017

Because of My Podcast I'm on the Cover of a Comic Book

Jeremy Dennis explains how he was able to commission a custom comic book cover thanks to his supporters. 

New Edison Research on Podcasting

Edison Research did a telephone survey of 2000 people ages 12 and older. Here are some of the results related to podcasting:

81% of the respondents own a smartphone (up from 76%). It's actually gone up 22% in two years.

50% of people have a Netflix account (more on that later)

60% of people (168 million) are familiar with podcasting (up from 55% last year)

40% have ever listened to a podcast (up from 35% last year). 10 Years ago is was 13%

24% listen to a podcast in the last month (up from 21%)

15% listen weekly (up from 13%)

The people who listened weekly average five episodes per week. 

Their data shows 65% is mobile (Libsyn says this is closer to 80%)

40% listen to the whole thing. 45% listen to most of it. 10% listen to less than half. 5% listen to just the beginning.

77% Click on and listen immediately (stream). 41% download and listen later. 2&% subscribe and listen later

People that subscribe, are subscribed to an average of six podcasts.

Each year since 2004 these numbers have gone up every single year. 

Get the slides and see the presentation at http://www.edisonresearch.com/infinite-dial-2017/

One More Thing..

50% of people have a Netflix account, and 43% of them use it on a weekly basis

60% of people are familiar with a podcast. 40% have listened to one, but 24% listen monthly, and 15% listen weekly. Why? In my opinion, you have a better chance at finding quality programming in Netflix than you do in iTunes. I'm going to do some random experiments on this going forward. 

Pinecast is a new "Free" media hosting service.

It is founded by Matt Basta who is an engineer for Uber.  It was founded in August of 2015 (per his LinkedIn profile). 

Their free hosting has the following features:

  • Demo accounts are limited to three podcasts per account.
  • The podcast import tool is not available for demo accounts.
  • An unlimited number of episodes may be added, but only the most recent ten episodes will be available to view in the podcast dashboard and the podcast RSS feed.* 
  • Episode audio is limited to 48MB (per episode). You are free, however, to split episodes into smaller episodes.
  • Only a small subset of the basic analytics will be available. This includes subscriber and listener counts.
  • Episode descriptions will contain a link to Pinecast.

Episodes older than the most recent ten are not deleted, but they are not available to view or edit. Upgrading your plan will make them available again.

Upgrading to a plan will remove the link to Pinecast from the show's episode descriptions.

All analytics data that is collected for higher-tier plans will always be collected for all podcasts (even ones owned by demo accounts), meaning analytics data will retroactively be provided if the account is upgraded.

Unavailable Features

The following features are not available to demo accounts:
  • Feedback
  • Geo analytics
  • Import tool
  • Ability to create networks
  • Embeddable (HTML5) player
  • Bittorrent downloads
  • Podcast website or blog

They have a demo (free) account, Starter ($5/month) and Pro ($50) a month. 

The pro plans allow you to create a network, and allow you to receive comments on your page, as well as have multiple users on your account. 

Their free (known as "Community" plans meet the following requirements:

These plans may not be used exclusively for marketing, evangelical, or other promotional purposes of any sort. The user's content must provide unique creative or informational value. 

Things that seem cool but aren't

Subscriber counts are pointless. If I subscribe on my phone, my tablet and iTunes it's going to potentially show me as three separate subscribers. I do give them credit for being blatantly honest. On their website it states, "Pinecast will only mark a subscriber a single time in any 24-hour window. Note that this is not a great metric for measuring podcast success; there is no foolproof means of tracking the number of subscribers."

There is a tip jar where you put in your bank account information, and when someone leaves you a tip, it goes to your bank. This is done securely through Stripe, but Pinecast is also going to take another 5%.  As this is not available on the free plan, I'm not sure why they feel the need to take a cut. Keep in mind that you can make your PayPal donation button in about 2 minutes. 

Their podcast site needs work, and you have one shot to get it right. I uploaded artwork that was made to the spec they suggested. It looked horrible when I went to go back and upload a new version that was not an option. 

So here is my checklist

1. Don't mess with my file. What I upload is what I want people to download. - Pass
2. Give me the ability to have an unlimited back catalog (unlimited storage) - Pass
3. Don't limit my audience size (unlimited bandwidth) - Pass
4. Don't control my feed, and make it easy to leave if I choose to do so. I need to be able to put in an iTunes redirect script. - Yes, but you have to ask
5. Give me support. - Yes, Matt answered my email about redirection fairly promptly. 
6. Charge me for your service so you can stay in business - Yes. But there is a chance he may get overloaded with free customers. 
7. Give me stats so I can see what's working. It would be nice if they were accurate. - Very basic stats

What About the Almighty Stats?

Listens by Source: This is a breakdown of how your audience is consuming your episodes. "Subscription" means that the listener heard an episode by using the feed for your podcast. "Direct" means the listener clicked a link and downloaded the audio file directly. "Embed" means the listener used the embeddable player to play the episode from a web page.
Subscriber History: Whenever your feed is downloaded, Pinecast remembers the fingerprint of that user. Pinecast will only mark a subscriber a single time in any 24-hour window. Note that this is not a great metric for measuring podcast success; there is no foolproof means of tracking the number of subscribers.
Listens by Device: When Pinecast can determine what type of device an episode was listened to on, it will break that down here. Note that some podcast software does not reveal this information.
Listens by Browser: If Pinecrest can determine the software used to listen to the podcast, it will break that down here. Note that some podcast software will identify itself as other applications (e.g., some applications will identify themselves as iTunes, even though they are not).
Listens by OS: If Pinecast can determine the operating system of the listener, it will be broken down in this section.

In general, they remind me of podbean stats. So, yes, they have stats. 

Why You Can't Rely on iTunes

I started a podcast called the Podcast New Flash. It's a daily show m-f with quick headlines, reviews, etc. I made it for the Amazon Echo (you can add it to your daily news). I late added it to Twitter and Facebook. I average about 30 downloads. I kept it this way for a month. Then I added it to iTunes. I didn't tell a soul that it was now on iTunes. This way I could see the effect of "being in iTunes." What was the effect of being in iTunes? Almost nothing. Previously I would get around 30 downloads an episode (all twitter and facebook). Now I get 35. I might have 10% of my downloads coming from my RSS feed (meaning subscribers). 

So what this means is that you need to go to where your audience is, make friends, listen to them, and then tell them about your podcast. Being in iTunes is not the holy grail. It's a convenient place to tell your audience where to go. A better solution is to have a subscribe button on your website. 

Now granted this is a hyper-niche podcast about podcasting, but I still think you need to realize that it may not bring you a ton of listens. 

Update on the Messengers a Podcast Documentary

BIG NEWS: The Historic Tampa Theatre has confirmed to play our Movie The Messengers: A Podcast Documentary as one of its selection. The tickets will be $11 for anyone that would want to attend.

Here is the info: Messengers Premiere:
Wed March 22nd @Tampa Theatre
Ticket price for family and friends $11 per person
Theatre opens@ 6:30pm 

Soundcloud Is Still Losing LOTS of Money

$51.22 million last year. That's $140,329 A DAY see http://www.musicbusinessworldwide.com/soundcloud-may-run-out-of-cash-this-year-as-it-posts-e51m-loss/

Ready To Start Podcasting?

Avoid the headaches, avoid spending too much on equipment, avoid website issues, join the School of Podcasting today

Mar 6, 2017

You can be the media. In a world where what is and is not true, you have the power and distribution to be your own media outlet. I have known Emily Prokop (of the Story Behind Podcast) as we run in the same circles, but I was unaware of her background in Journalism. So when I heard she had a degree in Journalism, I asked to come on and share some Journalism 101 insights. These include:

  1. The importance of headlines
  2. Getting to the point.
  3. How to structure your podcast using the Inverted Pyramid
  4. Give people an idea of where they are going
  5. Show notes broken into small sections using Subheadings are more informative than giant blocks of text.
  6. How she got over "going solo."
  7. How to write out your show script that won't results in tons of editing
  8. What websites are good resources.
  9. Extra steps you can take to make sure your source is trustworthy.
  10. Her thoughts on using a Libsyn Podcast Page
  11. #podernfamily hashtag
  12. The importance of not inflating your numbers
  13. Interview tips, and making sure you get the most out of your guest.
  14. Talking about sensitive subjects.
  15. How long does it take to produce a well researched 10 minute podcast?
  16. Her early days of podcasting with a microphone from the Rock band video game.

Behind the Scenes of Podfading

Emily's first show didn't end well, so she shares some insights into how they didn't set expectations, and in the end it didn't end well. So if you are starting a podcast with a co-host, be sure to make sure everyone knows what is and is not expected. This way you can get back to making content, and not worry about what happens if..... with your podcast as you've already set your expectations.

About the Story Behind

The extraordinary history of the ordinary. Do you like trivia and fun facts? Have you lost hours to Wikipedia rabbit holes? Do you ever wonder about the history of everyday things in your world? The Story Behind ... is the show for you!. Check it out on iTunes, TuneIn, Stitcher, Google Play Music or on her website at www.thestorybehindpodcast.com

Final Thoughts

Unlike newspapers and radio, we don't have those MUST HIT deadlines. While you want to publish on a regular basis, we can make sure that the episode is right before we publish it. You can get the best resources (see podcastingresources.com), whip up a great headline, and come out of the gate with great content.

Mentioned In This Podcast

The Story Behind Podcast

How to Male Great Headlines

Podcasting Resources

Join the School of Podcasting

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