Today I talk about some of the lovely podcasts I've run across that I feel are awful. It seems people are falling into certain areas:
The person who thinks they are going to make thousands of dollars next week.
The person who gets into podcast becuase they hear its cool, but have nothing to say. Ask them what their podcast is going to be about and they will say, "I don't know."
I've heard no less than four podcasts stating "how to make money in podcasting" and it turns out to be nothing but 40 minutes of talkshoe.com spewing. (nothing against talkshoe.com, but I've heard that podcast enough).
If you have a recording from a buinses meeting back in 1992 and think it would be a great podcast (that is if you can hear the speaker over the air conditioning) - you don't need to podcast that. You CAN, but the question is should you.
If you got into podcasting because you heard you can do it for free - you don't need to podcast. There are singers who sing for free. You can hear them at karaokee bars offending ears every Thursday. Spend a few bucks and take your podcast to the next level.
Thinking of starting a podcast in 2008? Remember that not only do you need the time to record the podcast, but you need the time to promote the podcast. Currently I have seven podcasts (www.podcastcoach.com ) and I don't spend enough time promoting my podcasts as I did when I had 2. Consequently, my numbers are growing slower than when I had a few podcasts.
If you are looking to start a Podcast, if you are looking to learn how to podcast, then please let me be your personal podcast coach by joining me at www.schoolofpodcasting.com
Today I talk about some of the items I see that confuse new podcasters.
1. The Podcast and Episode Delemna.
There is a "Podcast" name (Think "Friends"), and there is an "Episode" name (think "Monica and Chandler's Wedding). So while you may put in all sorts of iTunes information into your Wordpress settings (either via Podpress, or Feedburner) those apply to the "Show/Podcast." So if you have a show come into your aggregator (like iTunes) and there is no album art its because each EPISODE has "tags" for each mp3 file (or video file). In the example I was working with, the mp3 didn't have any album art. (Even though the SHOW did, so again the EPISODE didn't have album art).
2. RSS Feeds.
Most podcasters use Wordpress.com to maintain a blog (typically on their server like www.coolerwebsites.com ) that has a "side effect" of outputting an RSS feed. So when you update your blog, you update your RSS feed. So how do I update my RSS? I update my blog. Its that easy.
However! You may be using Feedburner (www.feedburner.com) which will look at Wordpress (to watch the RSS feed). This is what people call "Your Feedburner Feed." Then to list your podcast in iTunes you ay submit your "Feedburner feed." So now when iTunes starts it checks for new episodes. It woudl sound like this:
iTunes: Hey are there any new episodes? (Its asks Feedburner)
Feedburner: Hey Wordpress any new episodes?
Wordpress: Yeah, there have been two episodes put out since the last time you checked. The mp3 files are right over there...
Feedburner: Thanks. Hey iTunes the mp3 files are right over there..
iTunes: Got it. I'm downloading them now.
So when you update your Wordpress, you (through some handshaking) update iTunes.
Don't forget that you can get 25% off your membership fee at the School of Podcasting using th coupon code " santa " when you subscribe now through December 25, 2007.
Podcast #116 of the School of Podcasting Morning Announcements originating from www.schoolofpodcasting.net
Today I talk about a tool that will take the power of Wordpress and turn it into a Giant GOOGLE MAGNET. You can find it at www.wordpresstool.com It is a boosted version of wordpress (it installs OVER your current wordpress install that you could purchase from www.coolerwebsites.com ) it has all sorts of meta, tags, site maps and more to drive traffic to your wordpress install. It is $297 but you can use it on ALL of your blogs/podcasts.
I've used it in the past, and wasn't sold on it. However, with the new version they have added LOTS of documentation, and the ability to drag and drop almost EVERY aspect of your blog layout (very, very cool).
The down side? You need to know a bit of CSS to get the colors and look of your site the way you want it. While Denis (the owner) is a great guy and very supportive, if he gets hit by a bus.......
The great news? You can change the layout with the drag and drop interface and the colors and style of your website stay the same (very cool). If Wordpress updates - your website will look the same. All the plugins have been tested to work together.
For more information about semiologic, go to www.wordpresstool.com
Question for the group? Do you feel that producers who have been around for a while can drop to a "not so regular" schedule without losing listeners?
Get 25% off your membership fee by using the coupon code " santa " when you check out at www.schoolofpodcasting.com Try it risk free for 30 days. If you don't like the great information, cancel your subscription for a complete refund. (Now through December 25th, 2007).
Get 25% off your membership fee using the coupon code santa now through December 25, 2007.
Today I show how you can find out who is linking to your competitors using google. Then you can see if these same people might want to link to you. When a whole bunch of sites link to you Google may give you a higher ranking (and thus place you higher on a search).
To see who is linking to you simply type link:http://www.yourcompetitors.com
So to see who is linking to the schoolofpodcasting.com it would be
Your listeners may want to link to your website. So you go into whatever program you're using (wordpress, front page, dream weaver) and you make a link to your website (either graphic aor text). You view the source code and when you past that into your website, it may not display. Instead it will simply show the graphic/link and NOT the text that you want people to copy and paste.
(Now here I was able to simple coy and paste the code, this won't work with all systems, it WILL work for most people using Wordpress).
so to fix this, you need to replace the "<" and ">" so substitute the following:
< = < (lt for less than)
" = " (quot for quotes)
> = > (gt for greater than)
<a href="http://www.schoolofpodcasting">School of Podcasting </a> will show up like this
<a href="http://www.schoolofpodcasting">School of Podcasting </a>
If you're not sure how to make a link, I have a detailed answer in the Frequently Asked Question section of the school of podcasting
Thanks to Becky of Podcastdesigns.com for putting together another great piece of Album Art for my latest Podcast "Logical Weight Loss Podcast." www.logicalloss.com (as a member of the School of Podcasting you get 50% the price at Podcast Designs ).
Show number #114
Today I answer some questions from the School of Podcasting's Frequently Asked Podcasting Questions Area at www.schoolofpodcasting.com/help
How do I contact someone for an interview?
Most of my episodes are NOT showing up in iTunes?
How do I make an RSS feed for Each Category? (Full Answer Here - New Window).
Are you looking to start your own podcast? Come check out our step by step tutorials RISK FREE at www.schoolofpodcasting.com
In this episode I have input from a listener on how to stop robots ("bots" ) from spamming your phpbb forum for your listeners.
We also have an open in invite from George of the oneminutehowto.com for anyone looing for exposure for your podcast.
I also talk about dealing with negative comments (and how not to lose your mind).
Simon has a forum at http://homedad.org.uk/forum/ where he was getting hit by a spambot about every 20 minutes 24/7 Yikes.
Heard about this site "Projeckt Spambot" at http://www.beehave.de/forum/viewtopic.php?t=1400 which is a site that will spam you and then tell you how to set up your forum so that it can't.
Simon inplemented an "Anti Bot Question" which you can find out at
http://phpbb.mwegner.de/english/phpbb2/mods/anti-bot-question-mod/index.html This is where you iplementa question that a human would find easy, but a bot would have no clue.
He hasn't had any spam since.
Check out Simon Windisch of Shed Music at http://www.shedmusicuk.com/songs.htm
George from www.oneminutehowto.com is always looking for a co-host. 1,600 listeners a day!
When dealing with negative comments, remember that the worst, and the best, reviews are typically not accurate. Look for the comments in the middle.
PROMO: Logical Weight Loss Podcast at www.logicalloss.com - A no-nonsense appraoch to weight loss.
Today in show #112 I provide some insights into getting sponsors that I have found on my own.
1. Find an advertiser that fits your niche. In my case I found two products that I like and I use. There is no "stretch." These advertisers fit like a glove.
2. I did not lead with the word "podcast." I called it an Internet Radio Show.
3. I provided a sample report from podtrac.com for one of my podcasts.
4. There are many things you can use in negotiation. These include adding a banner on your site, having them generate coupons (to track sales), track the number of clicks to their site (to help calculate ROI); they could set up their product under a different paypal option to track sales. (I use a program called "Cloak and Tracker")
The bad news is when I did a google search for "Podcast CPM" I saw number from $30 - $50 (that’s per 1,000 downloads).
Let's go "best case scenario" if you had 20,000 downloads per show. If you charged $50 CPM, that is $4,000 per month (if you produced 4 shows per month).
Another Way to Make Money with Your Podcast
1. You could have a premium (no advertising version) using a tool such as www.121podcasting.com
2. You can have a membership area with additional shows, behind the scenes, forum boards and more. Some membership software scripts include:
Easy Member Pro (New Window)
Is a very easy to use membership program. It has flexible programs (pricing for 3 months, 6 months, a year, etc).
Download Guard (new window)
Is a program that is initially designed to protect digital products that you sell, but also can be used for membership sites.
Amember is the tool I use to manage the
Sign up for the School of Podcasting today at www.schoolofpodcasting.com
OK, today I'm a little loopy. I spent the night in the emergency room (with ym girlfriend -she's fine), and in today's interview with Lessa Barnes I'm loopy as it was the end of Day 3 of the New Media Expo (and we were sleep deprived). We giggle our way through the interview (with some edits due to background noise). The bottom line is this seems like a really good book. The more I read the more I like.
Buy the book at Amazon.com or for more information and to read Leesa's blog about Podcasting (and free samples of the book) check out lessabarnes.com (new window). Her site features free chatpers, as well as links to all her blogs and more.
School of Podcasting Subscribers will now get a month in the USATDOAY.com's Blogger and Podcaster guide (a $49 savings) for FREE. If you want to stay in the online version (or the printed version that will be published once a week) you can get 20% (online) and 25% off (printed) version of the guide.
Yes you can save $50 by spending $20. Keep in mind that you can sign up and cancel your subscription anytime.
ON TODAY'S SHOW
Bob Packet from "History According to Bob" (www.hostoryaccordingtobob.com ) who has taken his passion for history, and his now profitting from his podcast by selling his old back catalogue as single episodes, as CDs, as CD sets. He is using a shopping cart www.mals-e.com
For more information go to www.historyaccordingtobob.com
Are you arguing with your significant other about your podcasting habbits? Ever wonder how Dave has 8 podcasts? Is it true that he just has no life? NO. It revolves around careful planning, and involving your family and friends to help plan your podcasting schedule around THEM (not the other way around).
Then you need to take advantage of the time when you can get some time in front of the mic.
SITES and ITEMS Mentioned
Zoom H2 Portable Recorder ($199)
I'm the Media www.imthemedia.com
Today I talk with Fred Castenada of www.strugglingentrepreneur.com and www.gaincontrolofyourday.com about the differences between Podcamp and The New Media Expo (Fred has been to both). We also learn about his two Podcasts and how he is promoting them.
Fred talks about how easy it is to share your information and get great information at Podcamps.
This interview was recorded using a Zoom H2.
I give me insights into the expo. We give away the Behringer Podcast Studio Podcasting Package to Arthur Vanderbuilt (congrats and thanks for being a member).
Reflections from the Expo
Nicest guy I've never met before goes to Dave from www.twoboobsandababy.com
LAST 5 in 5
Courtesy of Dan Klass www.thebitterestpill.com
1. The Twisted Pickle www.twistedpickle.com
2. Norm Augistine www.normaugustinus.com
3. Coverville www.coverville.com
4. Cush Things I say www.cushrocks.com
5. The Hollywood Podcast http://hollywoodpodcast.com/
6. Verge of the Fringe http://vergeofthefringe.blogspot.com/
According to the Podcastjunky UK I am the 9th most recognizable voice in Podcasting. I talk about this in my blog at http://davidjackson.org/2007/10/04/im-the-9th-most-recognized-voice-in-podcasting/
Are you going to the New Media Expo this week? I am. You can meet me outside ballroom A on Friday at 4:30ish.
Here are some Tips for the Expo
1. Have your business cards with you at all times.
2. Have your elevatory pitch ready (www.15secondpitch.com )
3. Pace yourselves. If you come out of the gate too fast, you wil have nothing on Friday.
4. Bring some "instant food" (granola bars, power bars, Pop Tarts). Some of the parties ran out of food, and the cafeteria is expensive and extremley "OK."
5. Don't be afraid to talk to people. Just introduce yourselves, and the conversation wil start to flow. Don't com home with a giant list of regrest.
6. Keep moving. If you've set up a follow up appointment with someone, then move on to a new person.
7. Write on the back of the business card what you talked about, and email them when you get home.
8. Write on the business cards who you have an have not contacted.
BACK TO SCHOOL SPECIAL.
Get 20% off at the School of Podcasting by using the coupon code " bts " when you sign up now through October 8th.
Support This Show
Get 20% off your membership at the School of Podcasting using the coupon code bts when you sign up at www.schoolofpodcasting.com
Today we interview George Hrab from www.geologicpodcast.com a very creative podcast. George produces 15 different types of segments that he then uses to assemble his podcast. While you may not be able to pull off as many voices as George, this "pieces parts" approach to podcasting may make creating your podcast easier.
Meet me at the Expo at Friday at 4:15ish in front of Ballroom A
We are giving away a Podcast Studio USB from Behringer to a member in October.
Geologic Podcast www.geologicpodcast.com
George's Book "Non Coloring Book" www.lulu.com/georgehrab
Podcast Fast Pass www.podcastfastpass.com
New Media Expo http://www.newmediaexpo.com/incoming.php?linkid=1759
It's Back to School of and you can save 20% off your membership at the School of Podcasting (thorugh 10/1) when you use the coupon " bts " (short for back to school). Membership has its privledges as we will give away a Podcast Studio USB from Behringer to a member in October.
Also Members of the School of Podcasting we are having some great times at our roundtables. Recently Fred from www.strugglingentrepreneur.com interviewed Tim from www.sleddogpodcast.com so we are doing more than just Q&A.
In today's show I play around a bit with the Zoom H4 recorder. I mention that there are 3 setting for volume. You can adjust many increments in addition to those three. I mention that if you have an issue with finding a quiet area, you already do. It's called YOUR CAR.
I like the Zoom H4, I like its size, its battery, and the ability to record from XLR and 1/4." It has built in compressors and automatic recording level. I compare it to the Marantz MD660. The Zoom H4 doubles as a portable recorder AND a USB interface for recording. It also has a built in 4track recorder (great for musicians working on songs).
Last 5 in 5 From Brian and www.dimacast.com
Blowing Smoke (google could not find this pdcast)
Today in iPhone
The Rogues Gallery
Intro from Big Al Wagner of www.projectstudionetwork.com one of my favroite podcasts.
Other sites Mentioned
Quiet Study Area www.quietstudyarea.com
Today I am looking at the Behringer USB Podcast Studio. This retails for $100 and it comes with everything you need to start podcasting (cables, mic, software, etc).
This is geared towards the (in my opinion) single podcaster. You can connect more than one microphone to this, but there is only one XLR input (so you will need quarter inch cable converters, etc for mic number 2 - if you have more than one person "in studio").
Here is what I liked about it:
The box comes with a handle making it every easy and convienient to take with you.
It's small and doesn't take up your entire desk.
The USB interface connected to both my computers without a hitch. I didn't even need to touch the driver CD.
The manual is in a bunch of languages.
The Price. If you purchased these separately you would be put out $158.
What I wish would change about the product.
Add an ON/OFF switch.
Other Things to Consider:
If you want to use a condensor microphone late, you will need to purchase a separate phantom power
With ANY USB device you may need to switch back and forth in the control panel to set the input to USB. (However if this is the only itme you use as an input, you won't have to change this).
Bottom Line on Unit:
As expected, a dynamic microphone is not quiet as clear as a condensor microphone (but it still osudns fine). However, the slight lack of high end could be compensated with a tweak of the EQ. If you're in a hurry, these items produce audio that is just as good (if not better) than many of the podcasts out there.
If you are interested in what I'm using check out www.schoolofpodcasting.com/tools
Brian Mundy from www.dimacast.com asked if Dave is rady for the Expo. (I'm not, but I do have my business cards ready). He mentioned how people "Podpause" and this can annoy listeners. Why not make a show that says "I'm working on it" to keep people involved. I've sent an email to Geoff Smith saying he should write a song saying "I'll be back" and we all could play it when we need to podpause. If you're involved with marketing and/or digital imaging check out www.dimacast.com
Today I exposure my mistake using voiceemotion.com to record Kevin Bromber from Nowlive.com so instead of embarrassing myself, (and the fact that Skype broke down), I used my "recount" of the interview with Kevin. We also get a last 5 in 5, and I announce some future shows.
Opening From Gary of www.podcastpickle.com
LAST 5 IN 5 Courtesy of Fred Castaneda http://folkloricomusicdance.blogspot.com
1. The Morning Announcements
2. Marketing Online Live www.marketingonlinelive.com
3. Podcast Tools www.podcastools.com
4. Podcasting Underground www.podcastingunderground.com
5. Podcast Secrets (Premium). (check out www.secretswithdave.com )
Dave Talks About his conversation with Kevin Bromber The CEO and founder of www.nowlive.com (this was lost due to operator error). A new service that you can use that (as a Marquee user ) you can get high quality phone calls recorded (pricing on a case by case basis).
Of course, I could avoid all of this by using (you guessed it www.nowlive.com )
Coming in Future Shows:
Review of the Behringer Podcast Kit
Review of a Zoom H4.
Today I talk about any regrets I have after doing 100 shows. I have one thing I've changed (as of today). We also get some great feedback on organizing your podcast content. We also get a last 5 in 5.
Last 5 in 5
Ken Blanchard the Urban Shooter
Armed Citizen www.armedcitizenpodcast.com
Girl 600 http://girl600.libsyn.com/
Gun Rights Advocates Podcast www.gunrights.us
Old Time Radio Thrillers www.oldtimeradiofans.com
School of Podcasting www.schoolofpodcasting.net (this site).
You can earn money at Podcast Picke For Reviewing Podcasts
We talk about how to keep things organzied so you don't let content slip through your fingers (and miss making it on to your podcast).
We hear a promo for www.bestoftheworstpodcast.com
I also talk about how easy it is to use www.polldaddy.com
We then get a DUO of Last 5 in 5's (what were the last 5 podcasts you listened to, and tell us in less than 5 minutes).
Dan from Journey Inside My Mind www.jimmpodcast.com had these:
Morning Stories www.gbh.org/morningstories
Anji Bee Chill Cast http://chillcast.podshow.com
Lifespring weekend Music http://weekendmusic.lifespringonline.com/
Friday Night Dance Party http://www.fridaynightdanceparty.com/
Rich from www.audiogumshoe.com had these:
Amp New Music Weekly http://amped.libsyn.com/
Seventh Son http://www.jchutchins.net/7thSonPodcast.xml
FIR For Immediate release http://www.forimmediaterelease.biz/
Project Studio Network www.projectstudionetwork.com
Kids Wife Work Life http://www.kidswifeworklife.com/
The great thing about podcasting is its getting big enough for companies to start building tools for podcasters. Today we look at the Audio Lite system from Gigavox (the makers of the Levelator). www.gigavox.com
You can record your podcast in segements. Then (if needed) you can update certain segments (like an advertiser spot) in the current AND PAST podcasts. I'm using this not for advertisers, but for a non-profit (my church). Instead of having advertising spots rotate in and out, we use it for our calendar, and prayer concerns (items that chance from week to week). This way people are up to date with the latest news (no matter what episode they listen to). In reality your podcast can be evergreen. The information can be updated in past shows. The good news is its free to use. Take some time to think about it and how you want your podcast to go from section to section. I love it. Oh yeah. IT's FREE.
The "bad" news is it doesn't work with Libsyn (it does with the more expensive Libsyn Pro). So I looked at some different web hosts that had unlimited bandwidth (like Midphase.com ) and ended up with Dreamhost.com (as they increase your storage and bandwidth the longer you stay on their system). I will keep you in the loop as we move forward.
LAST 5 IN 5 From Tim Dewey of the Sled Dog Podcast
For Immediate Release
School of Podcasting Students Only
Sales Roundup Podcast
Cold Calling Podcast
The Hunt Cast
Other Sites Mentioned
Paul Colligan www.paulcolligan.com
www.121Podcasting.com (sell your podcast, do audio books and more).
Weekly Web Tools www.weeklywebtools.com
Community Baptist Church www.cbcot.com
School of Podcasting. Learn how to podcast RISK FREE at www.schoolofpodcasting.com
Today I went and looked at some numbers regarding people using phones to listen to the School of Podcasting's Morning Announcements. I use voiceindigo.com and I had anywhere from 15 to 47 downloads a month. I also looked at how many people used the link shownotes.schoolofpodcasting.com and since April 100 people have used that link (which typically is not in print like today, but only heard in the podcast). So people ARE going to links they listen to.
Sending Your Podcast to a Phone
Chris Penn's iPhone Kit http://www.financialaidpodcast.com/2007/06/30/financial-aid-podcast-podcaster-iphone-kit/
LAST 5 IN 5 From Dan Johnson of www.jimmpodcast.com
Morning Announcements (this podcast - SUCK UP :) )
Total Picture www.totalpicture.com (business leaders)
Chill Cast www.anjibee.com (chill out with Anji)
www.lynnparsons.net/redlightzone (A late night vibe podcast)
www.jimmpodcast.com (An insight into Dan's mind)
Today we talk about what a double ender is, and some tips on recording them. We also talk about the newdirectory I've added atAlso mentioned: www.box.net
This solution has three difference levels (including free), that allows you to have a private podcast, sell your podcast, sell a digital product, have an affilaite program, and and and .. (it does everything). It lets you podcast differently. I've had people ask how do to do certain things in podcasting in the past and there wasn't a solution - now there is.
You can save 15% off FOR LIFE using the coupon code sop121 if you want the pro version. You need to sign up by August 1st, 2007.
You can save 15% off FOR LIFE using the coupon code sop121v if you want the viral version. You need to sign up by August 1st, 2007. (So don't be tardy).
Dave mentions that we wil have a drawing at the end of the month for School of Podcasting members, and listeners who had added The Morning Announcements to their favorites at Podcast Pickle.
Winners receive "Dog pack 3" from www.sounddogs.com
Lastly, Dave recently launched a new graphic based directory at www.learntosubscribe.com/podcast (you can use a free video at www.learntosubscribe.com/linktous.htm ) members of the School of Podcasting get 20 free clicks. For a complete list of bonus for members of the School of Podcasting click here
Is there ONE thing that you can do to bring a giant number of listeners? Probably not, but the key values are the same - find out where your listeners hang out and get some information to them. "You need to move to where the food is..."
Voicemail from Daniel Johnson of www.jimmpodcast.com
Email from George at:
http://GLSmyth.com - Blog: http://GLSmyth.WordPress.com
Getting Ready For the Expo
Don't Forget About the Bonuses for Being a Member of the School of Podcasting
Sponsor: Coolerwebsites.com www.coolerwebsites.com Quit paying for heb hosting space you'll never use!