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School Of Podcasting

Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. This could ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.
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Now displaying: Category: podcast
Jun 30, 2013

John Lee Dumas started his Entrepreneur on Fire podcast in June of 2012 (about a year ago). Fast forward and John now has a podcast that is in the top 5 of business podcasts in iTunes. He is making 18,000 a month, reaching HUNDRED of THOUSANDS of people each month in over 145 countries. He did it using the organizational tools and courage he learned in the Armed forces (he served 13 months in Iraq) and with passion that is infectious. He was consuming a large about of podcasts in the car, but he needed more content. What did he do? He filled his own void by creating the podcast he wanted to listen to.

Your Podcasts Downloads Stats All In One Place - Stitcher News [3:00]

Stitcher RadioStitcher announced that they will "pinging" your media host. In a memo that was sent out they outlined the changes as follows:

You should begin to see a change in your stats via your hosting provider dashboard when our iOS update is live in the App Store within the next few days.

The magnitude of the change will vary based on the specific show but should be noticeable immediately via your hosting provider’s metrics dashboard.

We are also updating the Stitcher Partner Portal to reflect this change. We will keep you posted on timing but anticipate seeing this new Download number included in you Stitcher metrics within the next few weeks.

The old Downloads stat, which was measuring actual listens, will still be in the partner portal but relabeled “Listens”

This means that we no longer have to login to (for example) Libsyn.com or Blubrry.com (two of the top media hosting companies) and then later also check into Stitcher. This will make is easier to quote numbers to potential sponsors.

Congratulations Marcus Couch [7:21]

If you are a regular listener of the School of Podcasting then you know Marcus Couch and I go way back to the early days of Podcasting with companies like Mevio, Juice Software, and iRiver recorders. Marcus is an SEO expert and a Wordpress Guru. He wanted to get more traction in the Wordpress World. His goal was to get on to the dashboard of every Wordpress user and this month he landed there. How? By doing what Marcus preaches - creating good content. He has his music show the Scene Zine, and recently became a co-host of Wordpress Plugins A to Z (one of my favorite podcasts). You an now read him on the official Wordpress Tavern blog. Congrats to Marcus.

John Dumas of the Entrepreneur on Fire Podcast - Light Up the Sky! [9:02]

John Lee Dumas

John Dumas is the passionate podcaster behind the microphone on Entrepreneur On Fire. He is also the author of the Book Podcast Launch, and is now rolling out an inner circle mastermind group call Fire Nation Elite. In today's interview you will get inside the mind of John and see his commitment to his audience. You will see where his drive is to inspire his audience to take action. You will hear how he is building his audience through dedication, commitment, and a determination to build his audience (called "The Fire Nation") one person at a time.

John shares what lessons he learned during his 13 months in IRAQ. "It's better to make a good decision now then make a great decision later."

John spent $3,000 to hire a personal mentor (Jaime Tardy) and says if you don't have that much to invest in your podcast start up that you could check out master mind or online groups (I'm a big fan of some of the groups on Google+, LinkedIn). A One on one coach can be helpful because of the personalized approach. Mastermind groups (which you might find at meetup.com) may get you in contact with other people and become a networking opportunity.

[23:55]Entrepreneur on Fire had 267,000 unique downloads in May of 2013 and June should go over 300,000.

[25:25] My favorite part of the interview is when John goes to tell me some new news from Apple. He doesn't say, "This is something my audience doesn't even know yet." He doesn't say "This is something the fire nation isn't aware of." He says "I haven't even told fire nation," and to me it shows how John thinks of his audience as ONE person. John talks about the importance of having an "avatar" of your audience (picture your audience member), and then talk to that person.

John asks the same questions to every guest on his show. This accomplishes two things. You know what's coming, and you never know what you're going to get (because each guest answers them differently).

John has got some great guests like Seth Godin, Tim Ferriss on his show. How? He caught them when they had books available and were on publicity tours.

[35:40]Industry Standard Podcast CPM

Sponsors came to John when was seen in the top rankings of iTunes.

According to John the industry standard is:

$18 cpm (per thousand downloads) for a 15 second preroll at the beginning of your podcast.

$25 cpm for a 60 second spot in the middle of your podcast.

John in the second quarter of 2013 was getting 8,000 downloads per episode. This calculates to $300 per episode - per sponsor.

John had two sponsors per show. This means he was making $600 per episode.

John does 30 episodes a month, so he made $18,000 a month.

His sponsors are signing up for the third quarter (which shows that podcast sponsorship works).

John has his mastermind group that you can join at firenationelite.com

John released a book Podcast Launch which is spreading his brand.

John is using a Private Facebook group to manage his membership/mastermind group.

John's Weekly Schedule

Mondays - He had 8 straight interviews on every single Monday. He was up to midnight editing.

Tuesday - Wide open.

Wednesday - Wide open. Dinner with friends.

Thursday - Interviews on other podcasts.

Friday - Fire nation elite members.

Saturday - Fire nation elite interviews before going to visit family

Sunday - Splicing entrepreneur on fire interviews.

 Mentioned On This Show

Podtrac.com

The Mid Roll Advertising

Blubrry.com and Libsyn.com (get a free month at Libsyn using the cod e sopfree)

Jim Collison

Wordpress Plugins A to Z

Stitcher App

Dec 10, 2012

Today we have a little NMX news, podcast statistics are UP, and we have a conversation with SEO Expert Marcus Couch of wppluginsatoz.com

Nov 10, 2012

Today we talk with Ray Ortega of podcastersroundtable.com about using Google Hangouts On Air and using that as a podcast. We also talk about why your audience WILL LISTEN to you even if there are other similar podcasts.

Jan 23, 2011
I was reading an article about the Swerdlick family from Plymouth Minn. Here Father Dave and his two daughters Hannah and Zoe (ages 10ish-12) produce Kid Friday. The show is the three of them talking tech. Let’s face it kids love new stuff. I was at a McDonald’s the day after Christmas and overheard a [...]
Jan 17, 2011
I was speaking with Rabbi Steve again, and he was very excited as he is preparing to launch his podcast. He was able to score an interview with an "A list" celebrity in his niche. When he spoke with the person they told him he had 15 minutes for the interview. It turns out this [...]
Jan 2, 2011
Stuff You Should Know Podcast Featured in the Atlanta Journal-Constitution A recent article in the Atlanta Journal-Constitution mentioned that two guys in their 30s recording in a studio in Atlanta. The Podcast is Stuff You Should Know. The article mentions that it is number 7 on the “Best Podcasts of 2010? list in iTunes. What does that [...]
Dec 23, 2010
Most of my podcasts I'm giving you information, but today I'm asking for some information from you. Call in your comments 888-563-3228 (or record a quick mp3 and email it to me dave "at" schoolofpodcasting "dot" com). Podcasting can hep you build a relationship with your audience.  Musicians have found this over the years. Don't [...]
Dec 12, 2010
Today I answer a few questions about intro/outro music. Charles Maxwood had asked about intro and outro music. First of all I think its important to have into and outro music. It sets the tone of the podcast. It gives it a professional feel. The music I use for this podcast’s intro and outro music [...]
Dec 6, 2010
Today we get a phone call from Rich Palmer of Audio Gumshoe who chimes in our discussion from last week about how far podcasting has come since it began. Its much easier to consume podcasts, there are more and more devices that are building directories for podcasts. Greg Fitzsimmons Finding Loyal Audience with Podcasting Greg [...]
Nov 27, 2010
I was reading the Libsyn blog, and I thought about all the things that have changed in the past six years. iTunes exists iPhones Exists Wi-Fi hots spots everywhere Blackberry phones are now more entertainment oriented Adnroid Phones can subscribe to Podcasts - no computer needed More people moving away from television and consuming content [...]
Nov 6, 2010
Today i talk about making great content. To me this is content that is intriguing. This typically is information you can't get any place else. It is one of a kind (or hard to find) information. An example of this is Mar Maron and his WTF podcast. He is interviewing comedians about their life along [...]
Oct 9, 2010
Creating a live podcast using free software can seem like a great idea. As a podcast consultant, I see there are times when it makes sense. Today we talk about the pros and cons of creating a podcast live, when it is a good idea, and when it should be avoided.
Oct 3, 2010
The number 1 afternoon radio show in Cleveland is the Mike Trivisonno show. He is entertaining. Much like most podcasters, Mike is not really a “broadcaster.” He is more “one of us” behind a microphone. However, there are times when I leave my job and I won’t actually here Mike for 10 minutes. I sit [...]
Sep 25, 2010
I read a Podcast Academy: The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast and there was a cool publicity tip about using feedburner's headline animator. I had seen that a while ago, but was unaware they had an option to allow visitors to "grab this code" and put the widget on their site. [...]
Sep 20, 2010
Edgy Podcast Reviews (a show that reviewed other podcasts) has (more than likely) "Podfaded" (gone of the air). The reason? According to one of the hosts, "It's just not fun anymore." The great thing about podcasting is: 1. You choose to start a podcast. 2. You choose how long the podcast is, how often you [...]
Sep 13, 2010
Turning Your Email Newsletter into a Podcast If you are producing an email newsletter, you already have the content for a podcast. When I mention this to some people they state, "I just want to use e-mail" or "I'm not geeky enough to create a podcast. Well if you can email a family member a [...]
Aug 30, 2010
One thing you need for your podcast is great content. You can find great content on blogs, and podcasts. However, some of these sites don't provide options to subscribe via RSS (which means you need to keep coming back to their website). Today I show you how you can subscribe to their site even if an RSS feed is not available.
Aug 23, 2010
// If you are hearing advice on podcasting, and someone tells you to save your file as Mono instead of stereo to make your file smaller, you need to find a new source of advice. I'm working on a youtube video for this, but you can do this at home. Take any file and mix [...]
Aug 15, 2010
There are many podcast consultants like myself we give advice for want-to-be podcasters. Most of the time there are answers that are fairly universal, but I feel there are times when the answers differ greatly. One such answer is recording a skype call. The answer I often hear is to set up a "mix minus" [...]
Aug 7, 2010
Today I answer some questions about Podcast equipment on a budget, and we get some feedback on last week's show about over editing your audio. There is a program called Feed For All that allows you to create an RSS feed. When I started back in 2005, I had created my website in dreamweaver, and [...]
Aug 2, 2010
Podcasting News I was interviewed on the Podcast Advisor show with Andy White. I answer some questions about what I get out of Podcasting, what gear I use, what hurdles I've come across and more. Andy is great guy. Adam Curry is slowly exiting Mevio. One of the things he will be focusing on "The [...]
Jul 25, 2010
Who Who am I? I'm Dave Jackson and I've been podcasting since 2005. I have a bachelor's degree in Education specializing in techncial education, and I feel I can explain anything in terms that make it easy to digest. Who should Podcast? Anybody with passion for a subject and wants to reach the world What? [...]
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