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School Of Podcasting

Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. This could ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.
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Now displaying: December, 2016
Dec 26, 2016

This Year SOP Listeners said the following list was "Their Favorite Podcast"

This means if they could only listen to ONE, this would be the show. Here they are in alphabetical order

4:00 Adam Carolla Show - http://adamcarolla.com/

4:42 Bloodround - http://www.bloodround.com

6:58  Freakonomincs - http://www.freakonomics.com

9:18 Hollywood Bable On - http://www.smodcast.com/channel/hollywoodbabbleon

11:35 Kate’s Take - http://www.eofire.com/audio-blog/

12:34 Medication Oasis - http://www.meditationoasis.com/podcast/

13:25 Mighty Blue on the Appalachian Trail - http://mightyblueontheat.com/

14:23 Mike Row’s The Way I Heard It - http://mikerowe.com/podcast/

15:54 Mixergy - https://mixergy.com

17:00   Mysterious Universe - mysteriousuniverse.org

17:54 Mystery Show - https://gimletmedia.com/mystery-show/

20:11 Old Pre-Meds - http://www.oldpremeds.org/

22:10 Radio Labyrinth - https://audioboom.com/channel/radio-labyrinth

23:12 RED Podcast - http://www.redpodcast.com

24:25 Retired Exited - http://www.retiredexcited.com

25:30 Rock Your Retirement - http://www.rockyourretirement.com

27:25 She Podcasts - http://www.shepdocasts.com

29:20 Spawn On Me - http://spawnon.me/

30:47 Stacking Benjamins - http://www.stackingbenjamins.com

35:42 Stuff You Missed in History - http://www.missedinhistory.com/

39:05 Ted Radio Hour - http://www.npr.org/programs/ted-radio-hour/

40:17 The Audacity to Podcast - http://www.theaudacitytopodcast.com

41:25 The School of Podcasting - http://www.schoolofpodcasting.com

42:50 Trecks in Sci -Fi - http://treksinscifi.com/podcast_notes/

46:55 Tumble - http://www.sciencepodcastforkids.com/

 

Contribtuors

Amanda from the Great Beer Adventure greatbeeradventure.com

Brian Entzminger, host of the Engaging Missions Shows at http://www.engagingmissions.com

Bryan Goodwin with http://www.goodwinsocialmedia.com

Cale Nelson from www.hamradio360.com

Chris Hache of the Noshing Nova Scotians podcast http://www.chrishache.com

Glenn “The Geek” Hebert of the Horse Radio Network http:/www.horseradionetwork.com

Hall of Fame Podcaster Danny Pena, founder and co-host of Gamertag Radio (http://www.gamertagradio.com

Henry Shapiro of the Retired Excited podcast http://www.retiredexcited.com

Jason Bryant from Mat Talk Online http://www.MatTalkOnline.com

Jason Norris of Podcast Local from On the Go FM. http://www.podcastlocal.com

Jayson Sacco of the Outdoor Adventures with Jason http://www.oawjs.com

Jen is one of the founding co-hosts of the Anomaly Podcast, anomalypodcast.com

Jonathan Christopher, host of the Career Eden Podcast http://careereden.libsyn.com/podcast

Jonathan Messenger of The Alien Adventure of Finn Caspian show FinnCaspian.com

Kathe Kline of the “Rock Your Retirement" podcast. rockyourretirement.com

Katie Krimitsos of Biz Women Rock http://www.bizwomenrock.com

Kim Krajci of Toast Masters 101, http://www.toastmasters101.net

Lee Silverstein of the Colon Cancer Podcast http://thecoloncancerpodcast.com/)

Randy Cantrell who is the host of the Grow Great podcast http://www.GrowGreat.com

Rob Kerns of Living the Vet Life podcast http://www.livingthevetlife.com

Stargate Pioneer of the Gonna Geek Network gonnageek.com

Steve Stewart at You can find Steve at SteveStewart.me.

Tyler Sheff of the Cash Flow Guys podcast http://www.cashflowguys.com

Zen Runner of www.slowrunnersclub.com

HOMEWORK

What are you top podcasting pet peeves? Go to www.schoolofpodcasting.com/contact and let me know

READY TO START PODCASTING

Go to www.theschoolofpodcasting.com

Dec 19, 2016

Because of My Podcast I Got Media Passes - Cheri Field

Cheri Fields has at least 7 children, and produces the Creation Science for Kids Podcast http://creationscience4kids.com/

What Podcaster's Can Learn From Amazon.com

Amazon is an amazing company. Recently I purchased an Amazon Echo, and Later and Amazon Dot. These devices allow me to do things through voice activation system known as Alexa. You can control Alexa with an Amazon Echo, an Amazon Dot, and Amazon Tap, and now you can control your Amazon Fire TV.  If you're interested, check out my Buyer's Guide.

The item that made me purchase the Echo? The ability to say “Alexa, add eggs to the grocery list.” The more I examine the Amazon company, the more I believe there are tips we podcasters can learn from them.

Amazon Makes It Easy To Find Stuff

Their search is at the top of their page. You don’t have to search for the search. Amazon understands their customer may want a number of things, so they make it easy to find.

Podcasters you need a search button that is easy to find, if you provide topics that are more of a reference. Podcasters you could use categories to create filter to only show those episodes that are categorized a certain way.

Customer First Mentality

Any research into amazon and you will read how they make all decisions based on serving the customer. They are spending money on items that will better serve the customer. So when you are thinking about purchasing some equipment for your podcast you need to ask yourself who the purchase is serving, you or your audience?

Amazon project lead Ian McAllister has described a sort of reverse engineering that happens frequently at company HQ. “We try to work backwards from the customer, rather than starting with an idea for a product and trying to bolt customers onto it,” he wrote on Quora.com.

When someone approaches you to to be a guest on your show, you need think, “Will my audience want to hear this content?”

Personalized Recommendations

There are plugins that can add related links to other episodes on your site. So when someone listens to an episode about Topic A there could be links to more Topic A shows at the bottom of the post. There are plugins such as Yet Another Related Wordpress Post Plugin (which has lots of features, but can be a bit of a resource hog), and Related Wordpress Posts is a lighter weight plugin with an easy setup. If you’re using Appendipity themes, this is a built in feature

They Don’t Always Win, but They Try

I completely forgot that Amazon launched a “Fire Phone.” That tells you how much of an impact it had on the phone space. They’ve done quite a few things that didn’t land well.

It wants to infiltrate people’s lives to such an extent that they can’t imagine living without it — that they don’t even try to imagine living without it.

We always joke that "No one will punch you in the face," here at the School of Podcasting. Your podcast is a recipe, not a statue.

One of the cool things about being cloud based, is they are constantly adding new features to the Alexa system

Keep Your Pages Loading Fast

After analyzing the ratio of sales to website performance, Amazon discovered that for every 100ms of page load time there was a 1% decrease in sales. So how fast does your website need to be? Many usability experts propose that the ideal page load time is 2 seconds or less. You can easily test the page load time of your own website by using free tools such as WebPageTest.org

So podcasters be careful loading tons of plugins if you're using WordPress. Some of those may slow down your site.

Make it Fun

Google the phrase "Alexa Easter Eggs" and you will find a giant list of goof things you can get Alexa to say. There are

Make it Easy

The one thing the Amazon Echo and Dot do is they make it super easy to ORDER STUFF. With a few phrases, "Alexa order Angel Soft Toilet paper" it is pretty much on the way. She will state what size the package is and the price and ask me if I want to order it. There are safeguard can put in so your kids do order every thing under the sun.

Podcasters who are saying thins like, "Find me in iTunes" are missing a golden opportunity to lead their customers by the hand and show them exactly how to subscribe to their show. One of the things I did as a young grocery clerk was if someone asked where something was, I would take them to it, and make sure they could reach it. I wanted to see that product go into their cart. I would also ask if there was anything else they were looking for before I returned to whatever I was doing before. Make it easy.

You can do this by finding your show in iTunes, and right clicking on your art work and copying the link then add a button to your site and attach that link to the button (there is a tutorial for this at the School of Podcasting

Amazon's Ultimate Goal - Routine

Amazon wants to be your right arm. They want to be integrated into your life. When I recently traveled without my Amazon Dot, it was weird not to wake up, check my to do list, get the weather, and hear my custom news.

If you can podcast on a regular schedule, you become part of your audience's routine.

Podcast Glossary "K"

I couldn't think of any "I's, or J's" so we are moving o the the K's.

kbps - This is stands for kilo bits per second. This is a measurement that you use when you are exporting your files. Typical settings are

128 kbps - Stereo (if your primarily music)
96 kbps - mono (for those doing speech, and want a slightly better sound than 64 )
64 - kbps mono (same as 128 stereo, but mono)

When exporting you do not want to use VBR (variable bit rate) as you mp3 file may not play on all players.

Podcast Rewind - I Was On the SoloPreneur Hour with Michael O'Neal

I appeared on episode 509 of the Solopreneur Hour with Michael O'Neil. We talked a little music, we talk about my early days of training people on office equipment, getting fired after busting your butt, and how I ended up in Podcasting. Check it out HERE

You can hear Michael on this show sharing how he stands out from other podcast when I interviewed him on episode 542

Podcast Launch the Mark Nelson Show

Mark is going to help you with your negotiating skills. Check out his show at http://www.marknelsonshow.com/ or Subscribe in iTunes

Mentioned in This Show

Glenn-Hebert- Dave-JacksonComputer Tutor Podcast

Solopreneur Hour

Podfest.Us (use the code Dave to save)

Alexa Cast

Amazon Alexa Buyers Guide

Building a Better Dave

Quora.com (questions website)

Horse Radio Network

Ready To Start Podcasting?

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Dec 12, 2016

Call the Show 888-563-3228

Because of my Podcast Cale Nelson

Last week, a listener contacted me via email. He is one of my Pateron Supporters. He said he noticed on my Pateron page the goal for buying a new Mixer.

He went on to inquire about which mixer I was interested in. I sent him a note back telling him about the 12 ch Behringer mixer I had been saving for (which was the lowest cost mixer with Faders I could find on Amazon-I'm a FM Radio Throw-back and prefer faders).

In his subsequent email, he stated he wanted to purchase a Mixer for me-and he'd buy the Behringer if that is what I had to have, otherwise he preferred to buy me a Yamaha MG12.

After picking myself up from the floor, and maybe or maybe not drying one or both of my eyes; I said the Yamaha would be a fine choice.

The board arrived today, I'm still flabbergasted, and completely humbled. I have the best listener(s) on the planet!

Cale Nelson
www.hamradio360.com

Be the Best Podcast Guest Be the Best Podcast Host

Maybe it's Friday and I am just tired after so many hours of programming this week but if you send me an interview request that includes the following I will not even respond to you.

1: you must have a hour for the interview

2: you must have headphones

3: you must have a quiet space

4: We request all guest to share our podcast on social media

I must? I must? You are asking me for an interview and you say I must? Plus, if in your initial email request you say I should share it to my social media, I will never respond to you. I will share it to my social media if I think it is valuable to my friends, family and audience. Show some respect when you are asking for interviews. Wow. Whew, ok now I am going take a break this weekend! Have a good one everybody!

Stop Chasing Influencers

Jared Easley is one of my My Favorite People on the Planet. I do't interact with him much, but when I do, I'm always glad I did. His Book Stop Chasing Influencers: The True Path to Building Your Business and Living Your Dream had a TON of useful advice that came from the real world. Here is a quick excerpt.

A majority of the influencers and A-listers on his guest wish-list did not have time or interest in being on his new show, which had zero listeners. The guests who were gracious enough to give him the time for an interview were not inclined to share it with their audiences. Finally, the guests who did give him their time, and who also shared the show with their networks on social media, did not translate into a large Starve the Doubts audience that listened to the guest interviews and subscribed or stuck around as well.

So if you're looking for GIANT numbers by having GIANT names, that is not going to happen.

 

Host Tips

If you of alot of interviews, you're going to lose your mind without a scheduling tool I love Acuity Scheduling. If you're looking for a free (scaled down) tool I've heard good things about Calendly.com

Let the guest know WHY they are there. WHO they are talking to, WHAT they will be talking about and HOW long the interview will be.

Go to their website and get the bio, headshot, etc. Then ask for what is missing.

Do some research (if you want, listen to other interviews, check out their Facebook page, twitter), and come up with some questions. This list of questions (for me) will be used as "game plan" but not as an interrogation

Email the day off (if not before, or better BOTH) the interview to remind them of your appointment.

Make sure they know to get the best microphone available, and to have headphones on.

Find out what website your want to promote. Where are we sending people?

If they don't sound good (meaning their sound is distracting from the content), stop and ask them to get a different microphone, different position, etc. TRUST ME, you will not want to release this to you audience. Who do you want to upset, your legions of followers or ONE guest. You will spend a lot of time trying to clean up bad audio, and some times you just can't.

When the guest arrives let them know its not live (unless it is) and that if they mess up you can do it over. Let them know that if you pause, you may be looking for the next question (and you're not looking for a longer answer).

Erik K Johnson has a great tip and says to come up with a great first question to get the interview pointed in the right direction.

Make sure you know how to say their name (sometimes you find them on YouTube and learn how to pronounce their name)

Michael O'Neal has a great tip in his Art of the Interview Course. If you know a guest loves to tell the same story over and over, use it in the intro, and now they can't repeat it.

Don't make them sit through the whole show if it's done live. If it's a live call, then bring them on 5 minutes before they go on the air.

Michael O'Neal said (when he was on this show) to promote the guests stuff first, then they are happier to be on the show, promote the episode, and they aren't looking for opportunities to promote because you already did.

After the interview is over -before you it stop - ask them if there is anything they'd like to change.

When the interview goes live, make it INSANELY Easy to share your stuff. Give them links to the mp3 file, to your episode on your website, and a graphic. Realize they may not share it at all, and that's OK. They did their job, they provided content. You can use tools like Click to Tweet so you give them one link and it sends the tweet.

Podcast Guest Tips

Don't give one word answers.

Listen to an episode to understand a bit about the show, the vibe, the audience.

Get the best microphone available in your house (I suggest the Audio Technica atr2100) and wear headphones (even if it's earbuds)

Email the host the day of the show

Show up on time.

Have one sheet that explains you, your bio, websites, social media, and attache a headshot.

If you're promoting something, see if you can give people access to your product before the interview.

Try to customize your answers to their audience.

Don't go crazy with the hosts name, and compliments on "That's a good question" (unless it was an actual good question).

Nobody tunes into an infomercial on purpose. Bring Value.

If the episode would bring value to your audience, promote it on twitter, and any other venues you feel comfortable.

Podcast Glossary "H"

htaccess file

A file on your website that dictates how your website functions, and what files are accessible

Hindenburg Journalist

This is one of my favorite tools to edit audio with. It doesn’t have all the bells and whistle of Adobe Audition, but it also has much less confusion.

Mentioned In This Episode

Erik K Johnson

Jessica Rhodes

Michael O'Neal

Start Podcasting Today

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Dec 5, 2016

Branding and Marketing Your Podcast: Lauren Nelson Interview

Today on episode 543 we talk with fellow podcast Lauren Nelson who is the Marketing Manager for Crowdspring.com She produce the audio drama podcast "The Box" and share her insights on how podcasts ban boost their marketing efforts to stand out.

Realize there are no rules to podcast. For Lauren she takes as much as she needs to tell her story, and that's it.

Your iTunes artwork is your first impression, have someone who is a graphic person create yours.

Consistency can boost your brand by never missing an episode, or by announcing (if you take a break) your planned absence.

People may want t-shirts, mugs and other "Swag" items, so keep this in mind when making your artwork.

The Apple company broke the rules in their advertisements (so have companies like All Spice)

Don't be afraid to think outside the box. Thin about how "a show about nothing" is one of the top televisions shows of all time.

Lauren's Favorite Marketing Podcasts
Startup
Smart Passive Income
Marketing Over Coffee
Duct Tape Marketing

Special Podcast Marketing Guide

Go to  www.crowdspring.com/sop free guide promoting your show, and your design needs.

Blue Yeti - A Hands On Review

The Blue Yeti is quoted WAY TOO MUCH as a great podcast microphone. It is a condensor microphone, and if not used properly can make really bad sounding recordings. It can pick up what is right in front of it, what is behind it, or everything around it. You want to "Cardoid" setting for your best  recording of a solo podcaster.

To avoid sounding like you’re in a tunnel you need to turn the gain down, and get close the the microphone. When you do this, you will have what most people call “popping p’s” when you say worse that start with P’s, B’s, H’s, etc as the from your mouth goes into the microphone. The solution is to purchase a pop filter. Due to it’s unique size you need a specialized pop filter. You can purchase the Blue Pop Filter for $59, or you can grab a perfectly good one for $22 from Auphonix . The other thing you need is a shock mount. The reason for this is ANY touching of the desk that the Yeti is sitting on will pick up the vibrations. So you can purchase the shock mount from Blue for $56, or this one from for Auphonix for $30. So the price of a Yeti goes from $89 to somewhere between to $$141 to 204. The shock mount is going to need a stand so I recommend either the Rode PSA1 ($99) or the Heil PL-2T ($130)

This is why the Audio Technica ATR2100 is the Best Podcasting Microphone NOT the Blue yeti.

The Audio Technica us a dynamic microphone (which means it will pick up less noise than the yet)

While the stand that comes with the ATR2100 is very simple, it will pick up less thumping (but I would still recommend a shock mount. This unit is a shock mount and pop filter in one for $9.

Because its more of a “traditional” microphone you are a little more open to pop filters and shock mounts.

The ATR2100 works via USB and XLR ( can work with a mixer) so if you’re flying solo, or need to plug into a mixer you’re good to go.

So to get the same features you would need a Blue Yeti ($199), Pop Filter ($22), Shock Mount ($30), so would be out $251. Where is the ATR2100 is $77, the pop filter shock mount is $9, so you would be out around $86.

Podcast Glossary "G"

Garageband
Grageband is a free software on the Macintosh platform that can be used to create a podcast. While great looking and equipped with some powerful tools, I feel its great for assembling podcasts, but not the best for editing out “Ums, and ya knows.”

"Glenn the Geek'd it"
Glenn "the Geek" Hebert runs horseradionetwork.com and is doing a great job getting advertisers on his show. He gets sponsors to help promote his show and other actions. An example Jim Collison got a sponsor to pay for a custom app and said, "I Glenn the Geek'd it." To hear Glenn talk about his techniques check out http://www.schoolofpodcasting.com/glenn1

Podcast Rewind

Podcast Roundtable "Getting Your Show Out To Your Audience"

The Pub "Investigative reporting costs thousands of dollars"

Because of My Podcast - My Network Has Grown

Nick Snapp of the  The “Make it Snappy” Productivity Show has had his network of resources and friends grown since starting his podcast. He even got to Puerto Rico with a film documentary and film John Lee Dumas of eofire.com Check out Nick's Show at www.makeitsnappyshow.com

Mentioned in This Show

Alexacast - Get the most out of your Amazon Echo

Best Podcasting Gear - Find out the best podcasting gear

 

Start Podcasting Today

Go to www.schoolofpodcasting.com/start

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