Here are my likes and dislikes of 2008
In 2008 I was glad to see the enhancements of great tools for podcasters. Wizzard put out their new player, and Paul Colligan and crew continue to add more features to premiumcast.
I like the fact that in 2008 whenever I spoke to a group and ask "Who has ever heard of podcasting" almost all hands were raised, and almost as many when I would ask "How many have actually listened to a podcast?" That trend is continuing.
I disliked that in 2008 my audience didn't seem to grow as fast as it did in 2007. It was a slower, gradually climb as apposed to 2007 which had more spikes. On the other hand I'm doing less to promote my shows.
In 2008 Podshow changed their name to Mevio, and changed their payment plan to me. I can't discuss the details, but as I'm listing it as a dislike you can figure out how it affectd me financially. What I do like about Mevio is they have given me the potential to earn more money using their sponsors and my own in the future and I now own 100% of my show. So there is a mixed bag that will hopefully blossom.
In 2008 I am sad to see and hear podcasters selling out for much less than they are worth. In many cases an advertisement will be in your show for life. I had one company offer to pay me 7 dollars for a link on my site. A link that had to be permanent, and more insane things that totally devalued my listeners and visitors to my website. While I have made decent money using affiliate marketing and podcasting, I am bummed that so many people want to use the CPM method which only works if you have mammoth audiences. Which leads to me one of my biggest disappointments
In April I was told that Podango was working on fixing their show builder lite software that helps you create your podcast on the fly. Then if you get a new sponsor, the new sponsor is inserted into the back catalog. This is HUGE for people trying to sell advertising . While their system is easy, and if you have the time to republish all your old shows - it work, but I'm frustrated that their system (which from what I understand was much more fragile than expected when they purchased it from Gigavox). I'm even more frustrated that no company has developed a competitor for the podcaster with a few hundred listeners, and would love to have a dynamic version of their podcast.
I like that the uber-hype of podcasting has crescendo'ed to a bit and people are realizating that in the same way that VCR's didn't kill the movie business, Podcasting is not killing radio. People are starting to understand that Podcasting is a phenomenal channel (just like email, fax, and print) to get your message out to the world. It also is probably one of the most effective and cheapest.
I disliked that when the economy took a hit that I had members of the School of Podcasting left. However, I did like that in the midst of the panic, more companies hired me as a podcast consultant to just "do it for them."
While I don't own an iPhone, I am very happy people can download a podcast without even being near a computer. This is HUGE.
My biggest dislike was having three websites hacked, and one gmail account hacked (that for the record I've know been without for 14 days)
My biggest like was emailing, communicating, tweeting, with great people like you, and the members of the School of Podcasting.
I recently updated all of our wordpres tutorials to show version 2.7 and in the process streamlined much of the learning curve at the School of Podcasting. If you've been thinking of signing up, now would be a great time. Don't forget about that coupon code SANTA to save 25% now through the end of the year. There will be no extension.
I want to thank each and everyone of you for listening, and contributing over this year. I would deeply appreciate your feedback at dave "at" schoolofpodcasitng.com or call in your comments at 888-563-3228 or go to www.schoolofpodcasting.com/contact for the many other ways of chiming in with the podcast. I would love to hear your thoughts on 2008. Comment out at the blog, and let me know.
Speaking of that, I will be taking next week off and I will be switching my feed from one website to another. Now the good news is 99% of you have subscribed to my feedburner feed and shouldn't notice any change. All I'm doing is switching the original RSS feed (which came from Libsyn) and substituting my RSS feed from the School of Podcasting. I've migrated all of my old posts and when you go to shownotes.schoolofpodcasting.com you will now go to the School of Podcasting instead of the old Libsyn site. In doing this I've already seen an increase in traffic to my site. Hopefully it won't cause any issues with you my loyal subscribers.
Thanks to all. Have a safe and happy Chrsitmas season, and have a blessed new year. Please start living a life worth podcasting about, and until 2009 - class dismissed.
This show originated from www.schoolofpodcasting.com where you can save 25% off using the coupon code "SANTA" now through the end of the year.
My Gmail Account Was Hijacked.
I was very surprised when I couldn't login to my gmail account that I've had for two+ years. Confused, I went through the hassle of having my password sent to me. The problem was when I went through this step it sent my password to an email address that wasn't mine. Huh? That's right I had lost control of my gmail account.
Now when I go through the procedures to have my account returned, I get this message from Google, "Thank you for your report. For account security, we limit the number of requests that can be processed about the same account. Please wait a few days and try filling out the form again. "
I loved the Gmail service, but sometimes you get what you pay for.
Thanks google can you be a little more vague? In the meantime I've set up a new email (connected to my website) and a feature where people can upload audio comments. See it all at www.schoolofpodcasting.com/contact
If you have a large archive, go into your widget and have it displayed as a drop down menu. This tip came from Dave Moyer of the Wordcast Podcast at www.wordcastpodcast.com
New Listener Survey
Today I dip my toe into the Video Podcasting pool. I was lucky enough to secure one of the new Flip Video Cameras.
This camera takes great video no matter what lighting you put it in (if you have extreme back lighting it may be a little dark, but let's be realistic..). I took video at dusk and it looked much brighter than it actually was in real life.
The great thing is you can take up to 60 minutes of video. It has a rewing and fast forward on the camera for reviewing the video. You can easily delete video that you don't want to keep. It also has a built in 2X zoom. It runs on a rechargable battery that gets charged when you plug the camera into your USB port. The USB interface pops out when you flip a switch. It also has the ability to be put on a tripod. The microphone pics up audio great from the front, and while it's not as clear from the back its still easily understood if you are commenting from behind the camera while shooting video.
If I had used my old camera I would record to super 8, then have to transfer the video to my computer. So if I shot 60 minutes of video it would take (roughly) 60 minutes of time to transfer to my computer.
With the Flip camera, I plug the camera into my computer, and I can drag and drop the files into my favorite editing program. This took about 3 minutes instead of 60 with my old camera. If you don't have editing software, there are some basic video editing software that comes with the camera that allows you to pick where the video starts and stops as well as you can put background music to the video.
It also has some features that make uploading video to you tube uber easy.
So what would I change?
I like that you can plug it into a video source (like a TV) to watch the video. I do wish I could plug it in and use the TV as a monitor. You can't do this. When you record, the video is only display on the display on the back of the camera. The other thing I would change is to put a retractable lens cover. The camera comes with a "nifty" puch to carry the camera, but I would rather have a lense cover. My last thing (and this is kind of outside the scope of the product) would be to have the ability to use it as a web cam. That's not really a fair criticism. It's more of a "add to the dream list."
It retails for around $139. For me, if you're looking to get into video podcasting, and you want to be mobile, you're looking to do something fast and quick, it's a no brainer. I know I will be doing all sorts of "Dave around town" types of videos. If you're are going to want to mix in music, or plug a microphone directly into it, then you will need to look for another camera, and hit a bank machine, on the way to Best Buy.
Check it the Flip Mino Video Camera at Amazon.com
Paul Colligan has a great post about building a podcast audience. So many people "If I build it they will come." Not so. Get ready for relentless marketing.
Today I talk about www.prweb.com and other ways to build that audience. It amounts to this:
1. Find out who your audience is (put a form on your website).
2. Find out where they go, read, eat, sleep, shop, etc
3. Go there and tell them about it.
HOW ARE YOU PROMOTING YOUR PODCAST?
Ready to jump in the Podcast Pool? Check out www.schoolofpodcasting.com and start podcasting today. We have step by step tutorials, live help, and great resources.
Today I've got a BAD cold, and my throat is killing me. I share some stats from the latest report on Podcast consumers.
Podcast Listening is up 5 % both video and Audio
30% of regular Internet Users have downloaded a podcast
Video is catching audio podcasts with a 1 % lead going to Audio
What is the age of the podcast listener?
53% Male 47% female
25 to 34 (21%)
45 to 54 (20%)
12 to 17 (15%)
18 to 24 (13%)
Last 5 in 5 from Dan at www.jimmpodcast.com
School of Podcasting's Morning Announcements (this podcast)
Marketing Over Coffee ( http://www.marketingovercoffee.com/ )
Eds Mixed Bag (www.edsmixedbag.com )
Media Bullseye (www.mediabullseye.com )
Six Pixels of Separatation (http://www.twistimage.com/blog/ )
This show originates at www.schoolofpodcasting.com
If you are using a live podcast system like talkshoe.com you need to be prepared to keep your show on track. I've listened to a few live podcasts, and someone will come in and "Crash" your podcast and start talking about their podcast which is completely unrelated. YOUR LISTENER doesn't want to hear about their podcast. I've heard podcasts that get completely derailed. Don't forget to keep yoru listener in mind, and be assertive, and point out that the "Crasher" is off topic.
Testimonial from J.R. Stanley of www.llmlive.com
Meet the Members
Today we meet one of the members of the School of Podcasting. It's Mark Wade of the www.a1artistspotlight.com Mark is using the Alesis Multimix 8 USB mixer (but he doesn't use the USB feature). He is also using an Audio Techniica 2020 and the free Levelator software.
Using Google Analytics to Obtain Wordpress Stats
Today we are talking about Google Analytics which you can find at
http://www.google.com/analytics/ and a great plugin for Worpdress that makes it very easy to install Google Analytics code into your blog.
When you sign up for Google Analytics, you end up with a piece of code that you would normally put on every page of yrou website. With the wordpress plugin, you place it into the plugin and the plugin puts it on every page of your site. I will be producing a video on how to set this up for members of the School of Podcasting www.schoolofpodcasitng.com
This show originates at www.schoolofpodcasting.com
Today I look at my stats from the first episode of 2007 vs the first episode of 2008. To make things fair, the first show published in 2007 has had 517 days to download so I divded the 2007 by 517. The numbers for 2008 were divided by 152 (as this is June 1).
School of Podcasting 2007 1400 Downloads (2.7 a day)
School of Podcasting 2008 801 Downloads (5.3 a day)
Musicians Cooler 2007 1689 Downloads (3.3 a day)
Musicians Cooler 2008 1032 Downloads (6.8 a day)
Building a Better Dave 2007 1617 Downloads (3.1 a day)
Building a Better Dave 2008 915 Downloads (6.0 a day)
This averages to an increase of 98% from 2007 to 2008
I also looked at my stats from the now podfaded Podcast Promo Show.
It seemed that Libsyn numbers were higher by about 29% than Feedburner numbers. Here are some examples
Feedburner showed 29 downloads to Libsyn's 34
Feedburner showed 27 downloads to Libsyn's 37
Feedburner showed 30 downloads to Libsyn's 47
So the range of my 57 shows was from 13% - 57%
My conclusion? Pick one and go with it. I use Libsyn cause in theory "Everything comes back to the host." I like their stats, and I can get stats without involving another redirect to my mp3 file.
If you are looking for more informatoin about visitors to your blog check out the Google Analytics Plugin for Wordpress .
If you're interested in participating in our weekly roundtables check out www.schoolofpodcasitng.com
Today I give thanks for all who have paid for my freedom, and we get some emails from folks like
Check out our new Video and More Show,
Magical Definition TV Episode 2
New World Army, a futuristic audio thriller
Our Lost TV On-Location Videos
I also talk about some widgets that are pretty cool for your blog. You can find them at www.addtoany.com Jeff is using https://addons.mozilla.org/en-US/firefox/addon/1730 to post to multiple blogs at the same time.
Are you just getting started? Are you ready to launch a successful podcast? Check out our new Quick Start Package at www.schoolofpodcasting.com/quickstart
6 month subscription $120
1 year blog hosting at www.coolerwebsites.com $24
Wordpress Blog Set up and cusomitzation - $160
Intro/Outro Recording $80
All this for $299 Sign up at www.schoolofpodcasting.com/quickstart
Back Catalog - Is Anybody Listening To Old Shows?
My first Show "First Podcasts Always Stink" that were recorded back in October of 2005 have been downloaded 106 times in May of 08, 159 in April of 08, 154 in March of 08, 131 in February of 08. (That episode has been dowloaded 2947 total).
The Interview We Did Today with J.R. was actually "Time Shifted Interview" where I send a question, he records an answer. We repeat to fill in a quick "Meet The Members" section.
Today’s episode comes from our weekly meetings that we have at the
A post will be at the top of your blog until you enter another post. A page is something you enter and it can only be viewed if you link to it. (There is a way to have it show up on the front age by going to settings > reading and choosing to have the page be “static” on the front page.
Why Wordpress? It creates an RSS feed for you, and IT’S FREE. If you need an inexpensive host for Wordpress check out www.coolerwebsites.com
LISTENER FEEDBACK – NO AGE LIMIT TO PODCASTING
Fred from http://www.strugglingentrepreneur.com/ aggrees that there is no age limit to podcasting. He is 59, and he encourages all “baby boomers” to get involved with podcasting. Fred uses my www.podcastfastpass.com service to set up his blogs at www.strugglingentrepreneur.com and www.gaincontrolofyourday.com (and more projects coming).
Vince from www.bmoviecast.com agrees that you are never too old to podcast (as he is a baby boomer).
Steve from www.djideasharing.com does not use Audacity, but ubercaster (for the mac) had him losing an episode.
Wordpress 2.5 Bugs
In working with the bugs, I can seem to get the image media manager to work. If i'm lucky enough to get an image to upload without error, I can't get to a screen to where I can insert it into the post. I did find I was able to to do this if I stopped using Internet Explorer and switched to Firefox and it worked. So if you are a big IE fan, then you may not want to update just yet. I've been using the Image Manager plugin.
More Fun Tools
www.twirl.org is a desktop Twitter tool. It works on both Mac and PC.
From www.celticmythpodcast.com an easy to customize wordpress theme at http://wpthemepark.com/themes/paalam/ It makes it very easy to turn on or off the text on yruo header (as well as upload a custom header. It's widget ready, and if know a little html, its easy to tweak the colors. If you need help with the "technical stuff" please see me at www.podcastfastpass.com
Today we talk with Richard Harrington and Mark Weiser authors of the book Producing Video Podcasts: A Guide for Media Professionals.
If you are a audio podcaster looking to get into video, it can help those looking to do it on a shoe string budget or the person looking to invest some big time equipment.
For more information about the Authors and the book go to www.vidpodcaster.com
The book is available at Amazon.com
Today we talk with Scott Sigler who was the first person to have a Podcast only novel. People became addicted to it as the only way to get it was through his podcast. Later he published this book (Earthcore) and a second book (which went to #2 at Amazon.com) and he continues to write and release books (giving the ENTIRE BOOK away in a podcast with each release). His latest book Infected was given away as a pdf prior to its release? Did it effect sales? Nope. Once again Scott was at the top of his genre.
In this interview Scott talks about how he got the word out about his novel/podcast, why it makes sense to give it your book away, and how you can use podcasting to start your own word of mouth campaign.
You can see how he is utilizing social media like MySpace, Facebook, and YouTube below.
To join the school of Podcasting go to www.schoolofpodcasting.com
Today I talk about some of my reflections from speaking at the Erma Bombeck Writers Workshop. I also play a promo for www.blogsviewsandblues.com
TOO OLD TO PODCAST?
There is no age limit on Podcasting. I know of an 8 year old who has a podcast, and I know someone who is in their 60s who is doing a podcast. So if you are saying to yourself, "I'm too old to podcast" you are robbing yourself of a great way to share your wisdom.
To understand bandwidth think of your kids or grandchildren. They may have a phone plan that covers X amount of text messages. When they go over the limit they are charged for each text message over the limit. When you have a website you are given a set amount of bandwidth measured in either megabytes or gigabytes. If you go over your limit your host will charge your, and in some cases they may shut your site down. This is why I recommend Libsyn.com www.uselibsyn.com or if you need free go to www.podshow.com
Storage for your media files is also limited. Think of storage like a filing cabinet. You can stuff more and more files in your cabinet, but eventually it will get full.
Podcamp Ohio is 6/28/08 for more information go to www.podcampohio.com
WHERE ARE YOUR LISTENERS?
I have been talking about podcasting at podcast conventions. This really doesn't make sense if I'm trying to find people who need to learn how to podcast as most of the audience is already podcasting. I need to find people who need publicity. While I can keep up with technology at the New Media Expo, and meet all of my friends, if I want to find people interested in learning how to start a podcast, then the New Media Expo may not be the most efficient use of my publicity dollars.
Today I explain why you had an episode show up a few days early. I also explain that I'm not going to be speaker at the Expo in Las Vegas (but will be going to Podcamp Ohio www.podcampohio.com ).
I also talk about post dating Podcasts and the easy mistake you can make that will have things going out immediately (oops).
Dave Sholes got a free month at the School of Podcasting by sigining up for the Podcast Secrets preview call at www.secretswithdave.com
I also share some of the tips from out weekley roundtable at the School of Podcasting (www.schoolofpodcasting.com )
Today my friend Paul Colligan from Podcast Secrets is on the show. Paul is a full time podcast consultant and Internet Marketing guru. While we are all at work, Paul is out testing new technologies, new strategies, talking with other successful podcasters, and taking lots and lots of notes. Then once a year he offers a class (available at my partner link at www.secretswithdave.com ) where he reveals what he has learned.
Not sure if this call is for you? Then go to www.secretswithdave.com and find out about the call happening April 2nd (after April 2nd you can find out about the class) that gives you a preview of the information that they will be covering. This way you can decide if this class is for you. You see, Paul doesn't want you if you're not serious. This is for people looking to make a six figure income from Podcasting. He is going to be telling you how people ARE DOING THIS now (not how this might work, or this should be tired, this is how people are doing this in 2008).
So if you're interested sign up for the call at www.secretswithdave.com and send me confirmation and I wil lgive you a free month at the School of Podcasting. If you sign up for the class, I will give you a free year at the School of Podcasting.
Show #129 originating from www.schoolofpodcasting.com
Today we get the answers from last week's poll about USB interfaces and using Audacity.
Joe from www.onthepodcast.net
Anthony from www.diabeticincandyland.com
Mike from www.mikeshotdish.com
Warren from http://pewpodcast.podomatic.com
Terry from http://quiettimepodcast.com/wp and http://oldcootcast.com
Larry from http://goinglinux.com
Sally from http://www.podcastasylum.com
Daryl from http://www.poddog.ca/suburbia
Jay from www.jayjennings.com creator of Cloak and Tracker
75% use a USB interface
75% use Audacity.
Most feel Audacity is stable, and people using USB microphones seemed to lve them while people using USB interfaces seem to find them a bit of a hassle (especially if this is on your main unit).
Blue Snowball USB mic $99
Samson CO1 USB Mic $90
Alesis MultiMix 8 USB Mixer $149
Alesis Podcast Mic (comes with mic, heaphones, software) $99
Behringer UCA202 USB Interface (connect from your mixers tape out) $30
Zoom H2 Portable Recorder $199
Behringer USB Podcast Kit (includes mic, headphones, mixer, usb interface, software) $100
Rode Dynamic USB Podcaster Mic $230
Rich Harrington and Mike Weiser authors of the book "Producing Video Podcasts." Buy it at amazon.com
In a recent "Roundtable" at the School of Podcasting where members from the School of Podcasting get together and share tips and insights into all things podcasting we go to talking about using USB interfaces. People loved their USB microphones, but it seemed to be a trend of people getting USB interfaces, and then not use them.
Also, back in 2005 people that used Audacity often had an "Audacity crashed" story. That was a while ago, and Audacity has been upgraded and I'm looking to see if it is indeed more stable (as I haven't heard a story about Audacity in a while).
Please CLICK HERE to take the quick survey (using wufoo.com ) and let us know about your experience with USB devices and Audacity.
Also we are running low on Podcast Promos at www.podcastpromoshow.com
Thanks in advance and next week I'll tell you what I learn.
This show originates at www.schoolofpodcasting.com
If you want to have a sponsor for your show, you need to be a SALES PERSON. New to sales? Check out Zig Ziglar or Tom Hopkins but you need to have a system in place to PROVE to the advertiser that YOU brought them traffic, and that your listeners bought their products. So you should:
1. Have some sort of stats system. I use Libysn stats, or in the case of some podcasts I use stats from podtrac.com
2. Have them create a "landing page (this could look like their home page, but its' just a different address). So it could be www.theadvertiserssite.com/podcast" now they can go into their stats and see how many visitors came from your show.
3. Have them offer a deal. This could be a coupon, a discount, SOMETHING that ONLY YOUR LISTENERS get.
4. Track the number of links from your site to their site. This is easy with a tool like Jay Jenning's Cloak and Tracker software (and very, VERY, easy to setup).
So now no matter what happens, if a person goes to their site (After hearing it on your podcast), if they purchase something (using the coupon), or if they click on an image from your site (which should be a bargaining tool) to go to their site - you can track the traffic, and hopefully prove the results.
The advantage of sponsors that you find on your own is you get all the money. You don't have to split it with people. The potential bad news is you might feel yourself editing yourself so you do offend any potential sponsors. This is why some people are turning to the Premium Podcast Solution.
I call this the "Chic Fil-A" way to podcast. Chic Fil-A in the states often gives out a sample piece of chicken so that you go buy a whole sandwich. Podcast pioneer Dan Klass of the Bitterest Pill has just adopted this model. After podcasting for two years he will produce one free episode (the sample chicken) and four episodes a month of "premium" content (the whole chicken). He is using Premiumcast.com for this (A great system).
Are you looking for a Podcast Expert? Looking to get into Podcasting on a budget? I've got step by step tutorials that will show you how to podcast at www.schoolofpodcasting.com
This show originates from www.schoolofpodcasting.com
The NEW School of Podcasting site (created with www.wordpresstool.com ) is now live.
Today we talk with Rob Walch from Wizzard Media. (www.wizzard.tv) as well as www.podcast411.com and co-author of Tricks of the Podcasting Masters he also is a co-host of Today in Podcasting www.todayinpodcasting.com
Wizzard has technology to let you GEOGRAPHICALLY target your audience. They also have tools to allow you to get demographic information so in the end an advertiser could ask Wizzard, "I want to put get my product or service in front of males 18-25 years old in the Dallas Texas area." Keep in mind the more detailed they get, the more you can charge. This involves being hosted at Libsyn (www.uselibsyn.com )
If you are looking to learn how to podcast, check out the School of Podcasting at www.schoolofpodcasting.com
Show #124 originating from http://shownotes.schoolofpodcasting.com
Today's show is has a fair amount of news. It does make the show come off like a giant SOP commercial, but you should know how the School of Podcasting can benefit you. If this is not your cup of tea, come back next week when Rob Walch of www.podcast411.com and Wizzard Media will be talking about the technology has available.
Is Podcast Promo Swapping Dead? We asked and the following podcasters responded
Anthony from www.BetterGolfwithFitnessPodcast.com and www.strengthcoachpodcast.com who said its not quantity but QUALITY of promo swapping. Mike from www.mikeshotdish.com is discouraged when other pdocasters won't play his promo.
NEW REWARDS AT SCHOOL OF PODCASTING MEMBERS
25% off from Mad Town Aces Audio Production www.madtownaces.com
REWARDS FOR THE MORNING ANNOUNCEMENTS LISTENERS
Gain Control of your Day Course only $129 using the coupon code SOPURDAY (normally $249)
LAST 5 in 5
Our last 5 in 5 comes from Ray the Produce Picker (www.producepicker.com )
He listened to
www.TotallyRadShow.com (fun show)
www.diggnation.com (lasted news from Digg.com )
http://www.vidpodcaster.com/ (Producing a Video Podcast)
www.geekbrief.tv (Happy Shiny Tech News)
www.StugglingEntrepreneur.com (Starting your own business?)
Don't forget that www.Podcastclicks.com is holding their grand reopening with some videos to help prove its effective. Only $10 a year (going up to $20 soon).
Show #123 Originating at http://shownotes.schoolofpodcasting.com
Today we talk about Promo Swapping. Is it dead? Is it useful? We also talk about making a great promo. We play some promos and ask, "Does this make you want to know more about this show?"
We also get some listener voicemail from Alex the Podcast junky UK www.podcastjunky.co.uk and I'm sorry Alex. You are a DUDE. Check out his blog (some great insights from an avid Podcast Listener).
15 Tips for Better Podcast Promos
1. Get a domain name (no blogspot, no typepad, etc). Use the Godaddy promotional code cooelr3 and get it for 6.95 at www.godaddy.com
2. Put on your marketing hat
3. What is it?
4. Don't Get too Cute
5. Make the First Sentence Count
6. Repeat your pdocast name in a natural tone.
7. Make it Sound Great
8. Let Somone else Hear it
9. Include a Call to Action
10. The Last Impression Shold Be Your Website
11. Save your promo in a quality format
12. Name the File so Podcasters Know What It Is
13. Test Your Link
14. Pos it On Your Blog