in no particular order)
Thanks to everyone for a great 2015. I look forward to watching the growth of podcasting in the future. If you'd like to have episodes of the School of Podcasting show up on your iPhone go to www.schoolofpodcasting.com/itunes and subscribe today. If you're on an Android you can Subscribe on Android. If you'd like to get the show notes delivered to you for free, sign up for our newsletter.
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Troy produces numerous podcast, but today he is talking about the Blacklist Exposed podcast he had the creator of the hit NBC show contact Troy on twitter and ask to come on the show. While he was on the show he made announcements that were then used in Press Releases that had all the press releases pointing at Ttoy's site theblacklistexposed.com Tory point out that:
My stats are basically flat from the start of the year to the end of the year. I had a bit of an upswing in the middle of the year, and I'm up a bit from last year (kind of following the trends of podcasting up about 3%). Here are some things you can look at:
You want to do more of what seemed to resonate with your audience and less of what didn't. Seems obvious, but without a time to evaluate what is working you could be going deeper into the wrong direction.
Intelliplayer is a great tool that allows you to add calls to action to YouTube Videos, as well as get more stats than you get in Youtube.
Convert Kit - A great email marketing tool that gives great insights into your email subscribers
Nimble - This is the tool I use to keep in touch with the members at the School of Podcasting and Consulting Clients
Social Warfare - Sharing buttons on steroids for Wordpress.
Simple Podcast Press - For me, the best "Advanced Player" out there. The ability to add an email sign up form AND any button I want, makes it a no brainer.
Cover Genie Pro - Makes great covers, ebooks, and a whole lot more.
*Note some of those links are affiliate links.
Soundcloud.com It may be cheap, but I'm getting zero return for my money.
Lead Pages - Great tool, but the tools I'm using it for (squeeze pages) I can do with Convert Kit. I was going to use their lead digits, but I then realized that I would be marrying myself to the service as my phone number would be in my old episodes.
Other things I've noticed looking back at this year is a pile of training materials that I never went through. I bought them to "watch later" and then went on my ways doing things in a manner that I'm sure could be more efficient. I've used Asana for years. It's a great free project management tool. I've never really mastered the software and its capabilities. This will be the first thing I work on in 2016. Get organized and then identify the ONE THING that I will do next. I've heard about the book The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results on how you should pick the NEXT thing that you will be working on and do it. Then the next, then the next. All the while making sure yo are only working on ONE THING.
While I could look at the things that didn't work this year (podcasting for free proved -as I thought - to be a bad experiment), don't forget to look at the things you tried that worked (using blab.im for Ask the Podcast Coach has really made that show fun). By focusing on my next meal, I've lost over 20 lbs in the last three months. Check out apps like the Gratitude app, or the Way of Life apps to help keep you focused and engaged.
While we can focus on the download numbers, and the amount of revenue we generate, this week showed me my greatest asset. My audience. After many years of therapy and making each other miserable, my wife and I dissolved our marriage. I wasn't looking for a pitty party when I announced it on Facebook, but the support that flooded in via email, voicemail, etc was baffling. I felt like George Bailey in It's a Wonderful Life." I've had numerous pep talks, and some great conversations. I'm as fine as one can be in this situation. I'm waiting for the dust to settle, but I'm looking forward to a much more quiet future.
While I've now been married twice (and for all purposely, my last), I have no children. I have ex-step children who I do miss, but nobody will be carrying my genes. Again, not looking for a pitty party, but just stating the facts. I have always felt like podcasting was a calling. It just fits me like a glove. It allows me to be creative, to teach, to help, and to use technology. It scratches every itch there is to scratch for me.
So I look forward to creating deeper connections with my audience in 2016. I look forward to being focused, and finding more effective ways of getting the word out about the School of Podcasting. I look forward to serving you as we move forward.
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Glenn made quite a splash when he was on the show earlier this year (it's the most shared episode on the site).
7:02 "Glenn the Geek" is America's Horse Husband and founder of the Horse Radio Network recently had a special holiday program where they streamed live for 12 hours. Here are some stats:
12 Hours Live
30 Scheduled Guests including Charlie Daniels, Robin from Disney World, Monty Roberts and American Pharoah Trainer Bob Baffert
Crashed live feed during Bob Baffert, everything else worked all day
Over 100 listener voicemails with songs, poems and holiday greetings.
200 calls during the day (Not all got on air)
Gave away $3,000 in prizes including $1000 Grand Prize
He started planning months in advance when he was face to face with the sponsors.
Sponsors who won't sponsor on a weekly basis, may be interested in doing a "one off." (who later turn into a weekly sponsor).
He put it in the contract that the sponsors had to publish the radiothon on their Facebook page.
He utilized relationships to get great guests. Glen says "It's not who you know, it's who knows YOU."
He got his audience involved who sent in songs, poems, shout outs and more (it took 20 hours to edit together).
They got Charlie Daniels by using the contact form on their website.
They had a title sponsor who was mentioned every hour. Another advertiser sponsored the email section. Other advertisers were tied into give aways.
He mad 50% of what he makes in a month in ONE day. It was a lot of work.
He picked up new sponsor who decided to sponsor this one day, are now sponsor weekly.
Proof You don't have to have huge numbers to sell advertising. You have to have huge numbers to sell to Ford and Chevy.
For more information about the Horse Radio Network check out www.horseradionetwork.com
29:55 Podfest is in February at Tampa Florida at podfest.us
For the 2nd year in a row, Podfest is the gathering place for long time podcasters, new podcasters and those who are thinking about starting podcasts. It's a special forum that brings you actionable and strategic education, unique opportunities to connect and collaborate with your fellow podcasters and speakers and access to the best podcasting resources out there!
Use the coupon code earlybird before the end of the year and get $100 off.
2:10 Glen mentioned a kickstarter program for a product that fit his audience. Glenn mentioned them on his show, and they were able to meet their funding target (with one audience member giving them $1000) and now that product is sponsoring Glenn's show.
Brian From Profitcast
Brian was asked to moderate a panel and interviewing the actors of his favorite TV show.
38:27 On Profitcast Brian has now made my name a Verb. As in "I'm going to Dave Jackson this..." (meaning I'm going to interrupt a voicemail to talk to the person).
Live365 has a new tool for Podcasters to Create a streaming radio station. They are charging $89 but you get unlimited listeners. Their system is easy to use and more complex than a system using the Centova system (I currently use Listen2myradio). I do like the way you can drill down and see where people are coming from, and they have a system in place for you to make money with your stream (at the rate of $2 for every thousand ads that are played on your station). You can also make money with having people sign up to be a VIP. It's interesting, but I'm not sure the average podcaster will chip in $89 for all the bells and whistles when you can $37.50 for 50 listeners. On my live streaming station, over the last 30 days I've had 66 listeners with the highest number listening at the same time of 10.
Rob Walch is the VP of Podcast relations, but he started off 11 years ago as the host of Podcast411. In 2007 he started the then Today in iPhone (later changed to Today in iOs to include the iPad) and Rob has more audience interaction than any podcast I've ever heard. Here are some things I noticed about his show.
I play a small "behind the scenes" conversation I had with Rob back in January of this year when we were talking "Twitter bombing"
Mike Dell from Podcast Help Desk explains how his podcast lead to him getting a job as a regular on a local Radio show. Find Mike at podcasthelpdesk.com