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School Of Podcasting

Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. This could ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.
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Now displaying: December, 2015
Dec 28, 2015

in no particular order)

01:25 Exponent - the nuances of tech strategy - Submitted by Max Flight of AirplaneGeeks.com, TheUAVDigest.com, and PaxExPodcast.com

2:48 Up In Your Business - brings in inspiration to help you to create a business - Submitted by Chris Lewis of www.dadspotlight.com

4:33 School of Podcasting - All Things Podcasting - Submitted by Craig from inglespodcast.com and 08:06 Kenn from blackmanwithagun.com

09:53 Ask the Podcast Coach - Your Podcast Questions Answered - Submitted by Dan Lovallo from http://headlinehistory.libsyn.com/podcast

11:18 We Choose Respect - Teaches kids to be respectful - Submitted by Erik K Johnson from www.podcasttalencoach.com

13:35 You Must Remember This - Golden Age of Hollywood - Submitted by Emily and James of www.classylittlepodcast.com

16:40 Canada Land - A deep dive into the media world in Canada - Submitted by Francis McGrogan from www.standcurious.com

19:10 The Mentee - surround yourself with heavy hitting mentors - Submitted by Gretchen from www.alwaysalesson.com

20:10 Learning Leader - focuses on leadership in every field - Submitted by Gretchen (Schultek) Bridgers from www.alwaysalesson.com

20:40 Duncan Trussell Family Hour - have a good laugh every once in a while - Submitted by Harry Duran of www.podcastjunkies.com

21:56 Mat Men - I love wrestling and this network - Jeff Bradburry from www.teachercast.net

22:30 The Morning Stream - a great mix of humor, news, music, pop culture - Submitted by Jeremy Denise of transmissionspodcast.com

23:33 Bowery Boys - New York City history - Submitted by Jessica Bailey of www.funkyfitnessnow.com

24:34 Art of Manliness - Great advice for Men - Submitted by John Overall of Wordpress Plugins A to Z

26:18 Finding Christ in Cinema - tease out the bits of movies that relate to Christ - John Wilkerson of www.thewiredhomeschool.com

28:10 Grit and Hustle - full of interviews with startups who've had overcome all kinds of obstacles - Submitted by John Livesay of www.sellingsecretsforfunding.com

28:47 The Ferderalist Radio Hour - They talk politics. They talk policy. The host is is absolutely brilliant - Submitted by John Tsarpalas of www.commonwealthy.com

30:38 48 Days to the Work You Love - shows tough love to his listeners and doesn't sugar coat things for them - Submitted by Judy Graph of www.farmandranchcountry.com

32:04 Snap Judgement - great stories, music behind it, the history, and other off the wall stuff - Submitted by Ken Kastler -of www.bountifulproductions.com

32:55 Steal the Show - the most unorthodox marketing program - Submitted by Kim Kracji of www.onthetablepodcasts.com

33:53 Mac Power Users - their recommendations have never steered me wrong - Laura McClellan of www.theproductivewoman.com

36:30 Mad at Dad - If you're married and if you have kids, you probably go through the same thing - Chiaki Hinohara of www.metalmoment.com

40:19 $100 MBA - - the perfect combination of book smarts and street smarts - Submitted by Michel Nelson 0f www.byhyu.com

41:35 Art of Likability - educational podcasts that are also entertaining - Submitted by Michel Nelson 0f www.byhyu.com

42:45 Stacking Benjamins - interesting stories around the finances - Submited by Steve Stewart of No Debt, No Credit, No Problems

44:44 Writing Excuses - really gets deep into the craft - Submitted by Maya Good of www.literaryroadhouse.com

45:50 Podcast Talent Coach - amazing information that has really helped me improve my show - Submitted by Steave Stearns of  www.outsidehealthandfitness.com

47:43 Security Now! - information that comes out is very timely and relevant to my day job - Submitted by Rich Warfield of www.loudpipes.net

50:05 Tim Ferris Show -  He interviews top performing people from all different categories - Submitted by Scott Johnson -of Computer Tutor and Ultrafinishers

52:03 99% Invisible - Talks about all the obscure, unique things - Submitted by Sharon Marrel of www.uuperspective.com

53:25 Daily Tech News - excellent technology information that I find extremely interesting - Submitted by Al Holtz of thelastshippodcast.com & learntoselfpub.com

55:01 Thomas Jefferson Hour - life through the eyes of Thomas Jefferson - Submitted by Terry Noorda of discoveringamerica-history.com

56:05 New Media Show - Great Content You Can't Get Anywhere Else - Submitted by Dave Jackson (me)

Have a Great 2016

Thanks to everyone for a great 2015. I look forward to watching the growth of podcasting in the future. If you'd like to have episodes of the School of Podcasting show up on your iPhone go to www.schoolofpodcasting.com/itunes and subscribe today. If you're on an Android you can Subscribe on Android. If you'd like to get the show notes delivered to you for free, sign up for our newsletter.

Check out Dave's Books

More Podcast Money

My Favorite Podcast 2014

My Favorite Podcast 2015

Join the School of Podcasting

www.theschoolofpodcasting.com

Dec 21, 2015

Because of My Podcast the Creator From the Blacklist Gets Interviewed on Podcast

Troy produces numerous podcast, but today he is talking about the Blacklist Exposed podcast he had the creator of the hit NBC show contact Troy on twitter and ask to come on the show. While he was on the show he made announcements that were then used in Press Releases that had all the press releases pointing at Ttoy's site theblacklistexposed.com Tory point out that:

  1. The Creator of the Show Called THEM.
  2. It took three seasons (it didn't happen over night).
  3. Make great headlines.

Evaluating Your Podcast Year

My stats are basically flat from the start of the year to the end of the year. I had a bit of an upswing in the middle of the year, and I'm up a bit from last year (kind of following the trends of podcasting up about 3%). Here are some things you can look at:

  1. See what episodes were downloaded the most
  2. See what episodes had the most comments
  3. See what pages had the most visit (check your Google Analytics)
  4. See what got shared the most ( I use Social Warfare for this)
  5. Then look at what didn't do well.

You want to do more of what seemed to resonate with your audience and less of what didn't. Seems obvious, but without a time to evaluate what is working you could be going deeper into the wrong direction.

 

Top Ten Episodes of 2015

The Journey of Podcasting Starts with a Single Episode- Profitcast's The Real Brian

Taking Phone Calls On Your Podcast

What to Do If You Can't Pick a Podcast Topic

What Podcasters Can Learn From David Letterman

Podcasting's Most Frequently Asked Questions

Making a Living Talking about Horses - Glen the Geek is Never Boring

Audio Technica BP40 - Electrovoice RE320 - Audio Technica ATR2100 USB Microphone Shootout

Jeff Brown Shares 26 Years Of Experience Behind the Microphone

8 Ways a Stranger Can Help You Grow Your Audience

 

Honorable Mentions

The Most Addicting Social Platform Ever

What Every Podcaster Should Know About Stalkers

Is Soundcloud A Legitimate Option for Podcasting?

 

New Tools I Started Using this Year

Intelliplayer is a great tool that allows you to add calls to action to YouTube Videos, as well as get more stats than you get in Youtube.

Convert Kit  - A great email marketing tool that gives great insights into your email subscribers

Nimble - This is the tool I use to keep in touch with the members at the School of Podcasting and Consulting Clients

Social Warfare - Sharing buttons on steroids for Wordpress.

Simple Podcast Press - For me, the best "Advanced Player" out there. The ability to add an email sign up form AND any button I want, makes it a no brainer.

Cover Genie Pro - Makes great covers, ebooks, and a whole lot more.

*Note some of those links are affiliate links.

Tools I Will Stop Using

Soundcloud.com It may be cheap, but I'm getting zero return for my money.

Lead Pages - Great tool, but the tools I'm using it for (squeeze pages) I can do with Convert Kit. I was going to use their lead digits, but I then realized that I would be marrying myself to the service as my phone number would be in my old episodes.

The One Thing

Other things I've noticed looking back at this year is a pile of training materials that I never went through. I bought them to "watch later" and then went on my ways doing things in a manner that I'm sure could be more efficient. I've used Asana for years. It's a great free project management tool. I've never really mastered the software and its capabilities. This will be the first thing I work on in 2016. Get organized and then identify the ONE THING that I will do next. I've heard about the book The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results on how you should pick the NEXT thing that you will be working on and do it. Then the next, then the next. All the while making sure yo are only working on ONE THING.

Don't Forget to Celebrate the Accomplishments

While I could look at the things that didn't work this year (podcasting for free proved -as I thought - to be a bad experiment), don't forget to look at the things you tried that worked (using blab.im for Ask the Podcast Coach has really made that show fun). By focusing on my next meal, I've lost over 20 lbs in the last three months. Check out apps like the Gratitude app, or the Way of Life apps to help keep you focused and engaged.

In Between The Stats

While we can focus on the download numbers, and the amount of revenue we generate, this week showed me my greatest asset. My audience. After many years of therapy and making each other miserable, my wife and I dissolved our marriage. I wasn't looking for a pitty party when I announced it on Facebook, but the support that flooded in via email, voicemail, etc was baffling. I felt like George Bailey in It's a Wonderful Life." I've had numerous pep talks, and some great conversations. I'm as fine as one can be in this situation. I'm waiting for the dust to settle, but I'm looking forward to a much more quiet future.

While I've now been married twice (and for all purposely, my last), I have no children. I have ex-step children who I do miss, but nobody will be carrying my genes. Again, not looking for a pitty party, but just stating the facts. I have always felt like podcasting was a calling. It just fits me like a glove. It allows me to be creative, to teach, to help, and to use technology. It scratches every itch there is to scratch for me.

So I look forward to creating deeper connections with my audience in 2016. I look forward to being focused, and finding more effective ways of getting the word out about the School of Podcasting. I look forward to serving you as we move forward.

Ready To Launch Your Podcast?

Join the School of Podcasting and get instant access to step by step tutorials, a private Facebook group, and "office hours" webinars where you can get your question answered live in addition to email support. If you're not happy within the first 30 days, I'll refund your money. Sign up at www.theschoolofpodcasting.com

Dec 14, 2015

Creative Ways to Get Your Advertisers to Promote Your Podcast

Glenn made quite a splash when he was on the show earlier this year (it's the most shared episode on the site).

7:02 "Glenn the Geek" is America's Horse Husband and founder of the Horse Radio Network recently had a special holiday program where they streamed live for 12 hours. Here are some stats:

12 Hours Live
20+ Hosts
30 Scheduled Guests including Charlie Daniels, Robin from Disney World, Monty Roberts and American Pharoah Trainer Bob Baffert
Crashed live feed during Bob Baffert, everything else worked all day
Over 100 listener voicemails with songs, poems and holiday greetings.
200 calls during the day (Not all got on air)
Gave away $3,000 in prizes including $1000 Grand Prize
17 Sponsors

Strategies For Doing a Radiothon

He started planning months in advance when he was face to face with the sponsors.

Sponsors who won't sponsor on a weekly basis, may be interested in doing a "one off." (who later turn into a weekly sponsor).

Glenn uses Callinstudio.com to take phone calls and streams via mixlr.com

He put it in the contract that the sponsors had to publish the radiothon on their Facebook page.

He utilized relationships to get great guests. Glen says "It's not who you know, it's who knows YOU."

He got his audience involved who sent in songs, poems, shout outs and more (it took 20 hours to edit together).

They got Charlie Daniels by using the contact form on their website.

They had a title sponsor who was mentioned every hour. Another advertiser sponsored the email section. Other advertisers were tied into give aways.

Results of Horse Radio Holiday Radiothon

He mad 50% of what he makes in a month in ONE day. It was a lot of work.

He picked up new sponsor who decided to sponsor this one day, are now sponsor weekly.

Proof You don't have to have huge numbers to sell advertising. You have to have huge numbers to sell to Ford and Chevy.

For more information about the Horse Radio Network check out www.horseradionetwork.com

Podfest Event

29:55 Podfest is in February at Tampa Florida at podfest.us

For the 2nd year in a row, Podfest is the gathering place for long time podcasters, new podcasters and those who are thinking about starting podcasts.  It's a special forum that brings you actionable and strategic education, unique opportunities to connect and collaborate with your fellow podcasters and speakers and access to the best podcasting resources out there!

Use the coupon code earlybird before the end of the year and get $100 off.

Because of my Podcast: Glenn The Geek

2:10 Glen mentioned a kickstarter program for a product that fit his audience. Glenn mentioned them on his show, and they were able to meet their funding target (with one audience member giving them $1000) and now that product is sponsoring Glenn's show.

Brian From Profitcast

Brian was asked to moderate a panel and interviewing the actors of his favorite TV show.

I'm a Verb!

38:27 On Profitcast Brian has now made my name a Verb. As in "I'm going to Dave Jackson this..." (meaning I'm going to interrupt a voicemail to talk to the person).

Streaming Radio Stations

Live365 has a new tool for Podcasters to Create a streaming radio station. They are charging $89 but you get unlimited listeners. Their system is easy to use and more complex than a system using the Centova system (I currently use Listen2myradio). I do like the way you can drill down and see where people are coming from, and they have a system in place for you to make money with your stream (at the rate of $2 for every thousand ads that are played on your station). You can also make money with having people sign up to be a VIP. It's interesting, but I'm not sure the average podcaster will chip in $89 for all the bells and whistles when you can $37.50 for 50 listeners. On my live streaming station,  over the last 30 days I've had 66 listeners with the highest number listening at the same time of 10.

Mentioned on this Show

thepodcastdigest.info

Callburner

Hindenburg Journalist Software

Launch Your Podcast

Check out http://schoolofpodcasting.com/become-a-member/

Dec 7, 2015

The Podcast That Has More Audience Participation Than Any Podcast I've Heard

Rob Walch is the VP of Podcast relations, but he started off 11 years ago as the host of Podcast411. In 2007 he started the then Today in iPhone (later changed to Today in iOs to include the iPad) and Rob has more audience interaction than any podcast I've ever heard. Here are some things I noticed about his show.

  1. Rob mentions and ASKS for feedback and provides his email address and phone number many times through the episode. He states it, and moves on.
  2. He gets his community involved by asking them to contribute original music and artwork
  3. He offers them free apps from developers looking to promote their app to their target audience.
  4. He offers objective viewpoints (he's a fan boy, but realizes integrity easy to lose, and hard to come by) about Apple products.
  5. He uses his sponsors so he can talk about them first hand.
  6. When someone sends in feedback he religiously refers to this person by name.
  7. He reminds his audience that he is "going back to the mail bag" to remind them to e-mail in their comments/questions
  8. He doesn't pretend to know it all. If he doesn't know it, he throws it out to the audience to answer (and they do).
  9. He uses a Google community (with 2500+ members) to community outside the podcast
  10. He uses the same segments for each show, and yet every show is different due to news, apps, and upgrades. So you know what to expect, and still have no idea what to expect.
  11. Every episode is served with a side of snarkiness. Rob is sarcastic and that is the part that I love about the show. His segment "How wrong were they" is always good for a chuckle.

I play a small "behind the scenes" conversation I had with Rob back in January of this year when we were talking "Twitter bombing"

1:10 Because of My Podcast I'm on FM Radio - Mike Dell from Podcast Help Desk

Mike Dell from Podcast Help Desk explains how his podcast lead to him getting a job as a regular on a local Radio show. Find Mike at podcasthelpdesk.com

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