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School Of Podcasting

Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. This could ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.
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Now displaying: February, 2017
Feb 27, 2017

Today I'm back from Podfest in Orlando Florida. What a great show, there were tons of brand new podcasters looking to jump into the space. This week we share if you had one podcast episode that sticks in your brain, if so why.

Joining the Podcast Family

4:28 I share how the Podcast Family came to my rescue when I had a device fail when I got to Florida. Special thanks to Marc Johanssen of the Podcast Gear Facebook Group, and Michael O'Neal of the Solopreneur Hour who let me borrow gear to make my session happen when things broke during travel.

My Favorite Episode Is

09:35  Gabe from Guys and Food said his favorite episode(s) were from The Sporkful http://www.sporkful.com/calls-a-root-beer-float-to-cure-the-cancer-blues/ and http://www.sporkful.com/margaret-chos-eating-disorder-advice-to-a-teenage-girl/

Both were poignant and heartfelt depictions of people who are going through pain and the ways that they try to handle it. Their stories are told in an authentic and human way. These episodes stand on their own because of that. However, they especially stand out when juxtaposed to the other, more lighthearted episodes. It reminds me of the TV show MASH in this way.

11:42 Lee From This is Rammy loved and episode of the Social Media Examiner and one of the things he does't is recommend it to his friends.

14:12 Zack Demopoulos of the Rasing Rants Podcast loved the Story of Monty Roberts on the Relaunch Show with Joel Boggess 

18:12 Kuldryn from Kuldrin's Krypt loved the emotion behind episode three of the Messengers Podcast

21:30 Emily from the Story Behind Podcast loved the story of Charles Manson's Hollywood.

The Dave Jackson Two Question Challenge

25:36 The first question is what do you like about my show, the second question is what you wish I would change. Write and email with the title of "559" and send in a voicemail, or audio by 3/24

Behind the Scenes of My Podfest Presentation

My presentation got off to a rocky start, this lead to many voice in my head filled with panic. Things weren't turning out the way I wanted. When I was done, as things had not gone the way I wanted, I assumed it was awful. Yet I was approached by people who told me it was a great presentation. I've said this before, if you aim at perfect and miss, you'll land on really, really good.

Quit Obsessing Over Things That Don't Matter

People are failing to launch their podcast because they are obsessed over things that don't really matter (color of website, the player your are using). I don't recommend a podcast based on the player or color of the website.

 

Mentioned in the Show

Grow Great Podcast

Lee Silverstein's Colon Cancer Podcast

Horse Radio Network

Ham Radio 360 Podcast

Kenn Blanchard - Black Man with a Gun

Kenn Blanchard Show

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Feb 20, 2017

Today I share some insights after talking with 

Jason Norris of Podcast Logical

Chris Holifield of I Am Salt Lake

Lee of This is Rammy

Ken Blannchard from Upper Marlboro (and black man with a gun)

We hear what it is like to start a local podcast including:

The struggles to interview local "Mom an Pop" businesses

Is it easier/harder to get a local sponsor?

How they developed their format

How they are promoting the show.

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Feb 13, 2017

Comments? Call them in 888-563-3228

Today we talk with Glenn Rubenstein who is the author of the book Podcast Advertising Works. Glenn worked at the TWIT podcast network in both ad sales and as the company’s Director of Marketing. He is also the founder of Adopter Media (https://adopter.media/)

World Radio Day Get Hindenburgh Journalist For $1.90

You can purchase Hindenburg Journalist for $1.90 (Not a typo, typically $95) and help fight hunger. You can upgrade to their pro version for $215 (usually over $300). Need help learning the software? Check out the School of Podcasting's  Hindenburgh Journalist for Podcasting Course

Because of My Podcast - I'm Going to Spring Training for Free

Corey Fineran hosts the Ivy Envy Podcast, and shares how his audience is paying for him, his co-host (and their families) to go to the Chicago Cubs spring training in Arizona (in addition to making some great keepsakes for their studio).

Podcast Advertising Works - Glenn Rubenstein Interview

Glenn has been working in Ad Sales in podcasting for many years and today he shares some insights into:

What mistakes podcasters are making

What a future of dynamic advertising could look like

How to overcome common objections when trying to sell advertising

The book Podcast Advertising Works is great for someone who is trying to sell advertisements on their show.

If you want more about advertising and monetizing your show. Check out the Episodes with Jessica Kupferman, and Glenn The Geek Hebert

What Do You Mean When You Say Edit Your Podcast?

Today I'm going to play some clips of a podcast (friend of mine, who has come and said he should've edited) to help demonstrate things you should consider editing out of your show.

Michael Butler knows his episode was going down a dark path (he has spoken about this on his show). Luckily for those who know Michael and the Rock and Roll Geek show, we found it funny.

Mentioned In This Episode

Podcast Advertising Works 

Rock and Roll Geek show

The Bitterest Pill  Check out Dan Klass' book Podcasting Solutions

Adopter Media

Hindenburg Journalist Radio Day Promotion

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Feb 6, 2017

Today we have a serious subject that isn't so much about getting more downloads, and new cool gear, but the fact that your podcast can make a difference. I've helped people save money on fear, and help them launch podcasts. I've helped them find ways to grow their audience, and give them insights into creating better content on the Podcast Review Show. I've helped a listener of my Logical Weight Loss podcast lose 100 lbs. None of those compare to the email I received from the producer of Kuldryn's Krypt podcast.

Honestly, in September of last year, 2016, I had resolved get my affairs in order and to end my life on Halloween night, the greatest day of the year. I was introduced by complete chance to you. I was on Spreaker, did a search for podcasting and you came up. I chose to listen to you because my birth name is Ryan Jackson and I have a brother name David. Keep in mind I had never heard a podcast prior to this and I have no idea how I or why I was even on Spreaker's website...but I was and there was you were. I am a Patron because you gave me the tools to start my own podcast but more importantly you, YES! YOU! "The Dave Jackson, provided me with something to live for. My podcast isn't great, it isn't even good, BUT IT IS MINE and it provides me with the outlet I need to help other's and once again have a purpose in this world. It is just a very simple fact-if I had not found YOUR podcast when I did, on October 31st, 2017 11:55p.m. a bullet from a Taurus .38 Special would be ending my life. Thank you for never giving up and fighting through...I'm sure through your divorce and the issues with your family it hasn't been easy but Dave, I am will continue to be literal living proof that it's been worth it. Thank you!

So today we are going to talk about setting expectations, and crushing it, etc.

Suicide Among Entrepreneurs is a Problem We Should Talk About

30% of all entrepreneurs experience depression, according to a study by Dr. Michael Freeman, a clinical professor at the University of California, San Francisco. Depression among entrepreneurs is way higher than depression among Americans in general, which is estimated at about 7% — although that number could be even higher because of the stigma associated with talking about it.

Of the 242 entrepreneurs surveyed, 49% reported having a mental-health condition. Depression was the No. 1 reported condition among them and was present in 30% of all entrepreneurs, followed by ADHD (29%) and anxiety problems (27%). That's a much higher percentage than the US population at large, where only about 7% identify as depressed.

 

Here are just some examples
In May 2015, 31 year old Austen Heinz, CEO of Cambrian Genomics took his own life.
In July, 29 year old Faigy Mayer, CEO of Appton jumped off a New York rooftop.
26 year old Aaron Schwartz, a partner at Reddit, hung himself in 2013.
47 year old Jody Sherman, founder of Ecomom shot himself that year.
One of his colleagues, 24 year old Ovik Banerjee, followed a year later.
22 year old Ilya Zhitomirskiy, CEO of Diaspora, took his life in 2011.

In Las Vegas one project had three suicides. In an article The Downtown Project Suicides: Can the Pursuit of Happiness Kill You?  they mention Jody Sherman (4/13), Ovik Banerjee (1/14), and Matt Berman (4/14) – all people involved in the Vegas Tech phenomenon.

Some people are smart enough to see the writing on the wall. Rand Fishkin stepped down as CEO of Moz in part because of his depression.Rand Fishkin

In 2010, suicide was the highest cause of death for people aged 15-49, in the developed world. That’s way above death from lung cancer and murder.
In 2013 Newsweek pointed out that the suicide rate in America had been increasing since 1999.

Why Is This Happening?

We get caught up in the should philosophy. I should have more downloads, more sponsors, more whatever. The bad news is your comparing yourself to someone's numbers who are potentially altered. We look at all the people "Crushing It" on Facebook, Twitter, and nobody sees the struggle. Should is fraught with guilt and remorse. It implies that you can’t change things.

So when we feel we are "falling Behind" we start to put poison in our bodies in the form of fast food, and other items that have no nutrition. We then cut back on our sleep to prove we are committed. In this instance when you need to be at the top of your game, you are filling it with junk, and robbing it of sleep. This is like buying cheap gas and punching a hole in your gas tank. Eventually the car is going to come to a quick stop.

We are told to DREAM BIG, and if we just focus on our dreams they will become a reality. This puts us into an anxious state, and that is NOT the time to be making decisions. Then we all get INSANELY Focused on our launch, and how we are going to come out of the gate at this breakneck speed, but then we are supposed to KEEP this pace. Anything less than a sprint is a lack of dedication. Think of joining a marathon an hour after it started. There is no way to catch up, but if you run the marathon that is still an undeniable feat. It is still something amazing that takes months of preparation, dedication, and is something a small percentage of people could accomplish. Yet you feel bad, because you're comparing yourself to others.

 

How to Get Help

None of this is intended as medical advice. If you need help, there are people waiting for your call, both friends and professionals:1-800-SUICIDE (1-800-784-2433)1-800-273-TALK (1-800-273-8255)

A new Y Combinator-backed startup, 7 Cups of Tea, is trying to tackle one common problem: the affordability of help. When founders are running out of money for their company, that's rarely when they can shell out for a visit to a psychologist or other mental-health professionals.

Tim Ferris talks about this in his latest book and he's mentioned it on his podcast that he has struggled with depression. His advice is to adopt of attitude of gratitude.

Sources:
http://feld.com/archives/2014/10/founder-suicides.html

http://www.businessinsider.com/austen-heinzs-suicide-and-depression-in-startups-2015-7

http://thehustle.co/depression-among-entrepreneurs-is-an-epidemic-nobody-is-talking-about

http://www.inc.com/magazine/201309/jessica-bruder/psychological-price-of-entrepreneurship.html

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