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School Of Podcasting

Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. This could ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.
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Now displaying: January, 2017
Jan 30, 2017

Once a month this year, I'm going ask you a question and use those answers for an episode. I want to get to under you more, and in general get a better understand of what you like and dislike. This month I asked, "What are those things that make your go "Uggh" when listening to a podcast. They might make your even unsubscribe. SPONSOR: Emerald City Productions Get your first four episodes edited for $15 each (and only $40 after that – for shows up to 30 minutes). Just go to www.emeraldcitypro.com/sop(other companies are charging $99 an episode)

What Makes You Unsubscribe From a Podcast?

Failure to Get to the Point

4:10 Haley Redke (Adopteeson.com) is not a fan of not getting to the point, and people that interrupt their guests. 5:33 Tracie Bonnick also hates when the podcast hosts hates it when the host of the podcast doesn't let the guest talk 6:05 Glenn the Geek Hebert of Horse Radio Network was on Podcast Junkies and said he hates it when the podcast hosts just runs down a list of questions 6:39 Brian Weber (bartenderjourney.net) hates it when people don't get to the point 7:15 Ishamael Colderon - Hates long intro 7:43 John Wilkerson (www.strugglingforpurpose.com ) hates a super long intro 10:00 Daryl hates a ton of ads at the beginning (Joe Rogan?) as in three minutes of nothing but ads. 11:00 James Aaron of https://2middleageddudes.wordpress.com/ hates people talking to hear themselves talk. 11:53 From new Father Daniel J Lewis (YEAH NOODLE BABY) from the Audacity to Podcast said, "I go "ugh" when a conversation with a guest starts with "getting to know you" stuff. I don't care about the guest's background until after I care about their message."

12:40 Riding the Volume Knob

13:10 Kathe Kline from Rock Your Retirement goes nuts when she has to keep adjusting the volume 14:30 John Hilman hates it when the hosts and guest have WAY different volume levels. 15:50 Emily from The Story Behind Podcast - Four People Around One Microphone makes her turn off the show immediately. 17:20 Kuldrin Fire (kuldrinskrypt.com ) hates the word, "Right" and having to ride the volume knob, and he hates when hosts put down other hosts.

19:50 Inside Jokes

20:15 Emily from The Story Behind Podcast when they forget they have new listeners and talk about things from past episodes 20:53 Mark Des Cotes from the Resourceful Designer  (and http://solotalkmedia.com/)hates it when TV Show podcasts refer to the actress name only (and not the character) 22:23 Emily from The Story Behind Podcast hates people who are note authentic and giant commercials.

Experts Who Don't Know What They're Talking About

24:00 Connie From the Small Business 101 Podcast couldn't believe the advice she heard about starting a business 27:00 Hall of Fame Podcaster Danny Peña from Gamer Tag Radio hates it when Podcasts about Podcasting promote the importance of New and Noteworthy (see newandnoteworthy.info ) 27:30 Cedric Green hates it when people Curse.(cookingwithceddy.ws - coming soon). It unprofessional and you can't listen to it with kids in the car. 28:35 Emily from The Story Behind Podcast judges harshly when easy to remove ums are not removed. 30.17 Michael Blakston (Road Noises Podcast) hates mouth noises

 

32:00 Boomy Room Noise

33:14 Cheri Fields (Christian Science 4 Kids) had some show that were so boomy she couldn't understand the podcasters due to the room noise 35:07 Nivek Thompson of Real Democracy Now Podcast - hates when the host sounds like they are in a barn. 35:50 Chris Hache (chrishache.com) - If your podcast is not pleasing to my ears you are gone!

36:25 Things You Say That Drive Me Crazy

Try Price (Completely Comics) hates when a podcaster will "be right back." 37:12 Rob Kerns from Living the Vet Life - When a podcast is filled with complaints, but there are no solutions proposed. 38:55 Steve Stewart - hates it when people don't edit, and when people kinda, sort of, maybe, think about, taking action. 41:27 Cheri Fields (Christian Science 4 Kids) the ultimate pet peeve is when people can't listen to your show cause it doesn't work.

Start Your Podcast Today

Go to www.schoolofpodcasting.com/start 

Step by step tutorials

Private Facebook Group

Live Group Coaching

Jan 23, 2017

Today we go deep into running the business that is The Horse Radio Network. We talk with America's Horse Husband Glenn "the Geek" Hebert

SPONSOR: Emerald City Productions

Get your first four episodes edited for $15 each (and only $40 after that - for shows up to 30 minutes). Just go to www.emeraldcitypro.com/sop (other companies are charging $99 an episode)

Because of my Podcast: Ravi Jayagopal

Ravi is the man behind Digital Access Pass which is a great membership script if you're looking to turn your Wordpress Website into a Membership site.

Ravi shares how starting his Subscribe Me and Cut to the Chase Podcasts has boosted sales, introduced him to new friends and resources, got consulting clients, and created doors where none existed.

Check out Ravi's "Subscribe Me" Book, His Subscribe Me podcast, and his Wordpress Player "Cool Cast" Player

Glenn The Geek Takes Us Behind The Operations of The Horse Radio Podcast Network.

What a typical day looks like

The rules of setting up additional shows

What media group is RIPE to start their own podcast

What Glenn does with his advertisers to keep them engaged

Check out Glenn at www.horseradionetwork.com

Glenn was on the SOP talking about Sponsorships

Mentioned In This Show

Dealing With My Grief Podcast

Podfest.us February in Florida

Podcast Engineering School (Chris was on a previous show)

Digital Access Pass

My Podcast Reviews

Confessions of a Wannabe PodcaSTAR: The Biggest Podcasting Myths Busted

Honestly: My Life and Stryper Revealed

Divi Wordpress Theme

Not Sure Where To Start With Podcasting?

Free video course "Podcast baby steps" will show you in bite size chunks what to do.

 

Jan 16, 2017

Because of My Podcast Dana Gould

I was reading an article where West Word was interviewing Dana Gould (Who I find hilarious) and they asked him he still does his podcast (the Dana Gould Hour) while now running/writing the show Stan Against Evil. Here is what Dana said,

I cite the podcast as the things that literally made everything else possible. It keeps my name out there and connects my audience. I think the reason that I’m still allowed to work in clubs is because my podcast has nurtured and cultivated my fan base to the point that people show up. Because if people don’t show up, you don’t get hired. And I think the podcast is very much responsible for that.

Full article

Dana Gould Hour on iTunes

Dana Gould Hour on Stitcher

Spreaker Unveils Beta Ad Revenue Share Program

Spreaker.com is a podcast media hosting company that has the added bonus of being ale to stream your podcast live. The recently rolled out an ad revenue program. The program right now is beta, and only for US users. It allows you to have a 30 second preroll ad (meaning it is the first thing that starts your show, it goes before the show - pre-roll). There is some new terminology

Requests - The number of times your episode is called (most of us would refer to this as a download, but in this case Spreaker is streaming the file)
Impressions - This is how many times an ad was in your request

Currently impressions will only appear if you're using the spreaker player on your website (again, this is beta, more features coming)

You won't have ads through your RSS feed

Some advertisers have a geographic specification so that they only run ads in certain area. I had an ad for a college in Cleveland Ohio (I live on Akron)

Podcast Glossary "L"

Levelator

Levelator is a free program (mac and PC) and allows you to drag a file into the software and it will adjust the volume level to be consistent. For example if you have an interview and you are louder than the guest, the Levelator software will adjust the audio of your guest to match your volume. You can find it at http://www.conversationsnetwork.org/levelator

Libsyn

Liberated Syndication (libsyn) pioneered the system to host and publish podcasts in 2004. And since then has grown to the largest leading podcast network with over 2.6 billion downloads in 2014. Libsyn hosts over 25,000 shows with 44 million monthly audience member. Find it at www.libsyn.com (use the coupon code sopfree to get a free month)

My Podcast Launch Kit

I had someone said to me, I don't want to think about it, I trust you. Tell me what to do.

Well, there is no one size fits all, but here are some things that I recommend:

I say use a self hosted Wordpress Website. I do not like Blue host, or dreamhost, I am moving my things to Coolerwebsites.com which is my reseller account for Godaddy. I've also used Hostgator.

I use Libsyn for my media hosting and distribution. I used them 10 years before I started working for them in 2016.

For my Wordpress theme I use Appendipty themes which run on the Genesis platform, or if your situation is a website that has a podcast, I like the Elegant themes Divi (which I will be using on this website later this year)

The Actual "Launch"

I would record a few episodes. This lets me see how much it takes to get create an episode, and then it lets me decide what my publishing scheduling.

I would ask some people who are my target audience to listen, and get feedback. The goal is to ensure you are delivering value that makes people do one (or more ) of the following:

  • Laugh
  • Cry
  • Think
  • Groan
  • Educate
  • Entertain

I would have a few "in the can" (which means recorded but not released) if possible so that if life happens you can still publish without missing your schedule.

Publish an episode or two (I don't believe you need  3, 5, 8 episodes - unless you have content coming out of your ears) and then list them in the following directories

  • iTunes
  • Stitcher
  • Google Play Music
  • TuneIn

Most apps like pocketcasts and overcast pull from iTunes.

Then you tell everyone you know, use email, social media, etc. You might try creating a Thunderclap campaign, and then use social jukebox or Buffer.com to promote your episodes as they go out

Sponsored By Emerald City Productions

Get your first four episodes (up to 30 minutes per episode) edited for $15 each. From head to toe you will sound great. Go to www.emeraldcitpro.com/sop

Mentioned In This Show

Mark Neslon Show

Thunderclap campaign

Coolerwebsites.com

Dana Gould Hour on iTunes

Start Podcasting Today

School of Podcasting - Podcasting Courses

Jan 9, 2017

Because of My Podcast: My Family Was Fed A Giant Meal

Cale Nelson of Ham Radio 360 sent in a great story where a listener told him NOTt to make dinner the Thursday before Christmas. Then sent Cale a giant box of Barbecue. When you've got a houseful of kids, and your wife is happy because the food is excellent, and she didn't have to cook it - it's a big win.

Check out Cale's show at HamRadio360.com

Starting a Podcast Your Customer Wants To Hear

Should your business have a podcast? Probably. It's a great way to get in front of your target audience no matter where they are. I was asked to be on a new podcast coming out today (my episode is in the future) and its from Tim Sinclair. You may or may not know that name, but I'll reveal who his is in a second. I just checked out his site and then it hit me. This is a great example of using a podcast for your business.

Tim Sinclair is the CEO of Ringr . This is an app and service that allows you to record both sides of an interview. If you're worried about doing a "mix minus" then you may want to check out this service. Plans start at $7.99 a month for the basic, and $18.99 for the premium. For more information go to http://ringr.com/podcastcoach

The people that use Tim's technology interview people and want a good recording. There are two ways to learn things. You can be shown how to do it right, or your can bring in those two famous trainers that seem to help everyone. You may know them as Trial and Error. They are not very efficient, but their lessons cut deep. You want your podcast to do one of these things

  • Laugh
  • Cry
  • Think
  • Groan
  • Educate
  • Entertain

If you have your show do more than one of the above, you're headed in the right direction.

So what Tim did is launch a podcast filled with fun, entertaining stories that can be educational as well. The podcast is called My Worst Interview Ever.  He has interviewed people like Cliff Ravenscraft, The Mobile Pro Shawn Smith, The App Guy Paul Kemp, XM Radio’s Doug Hannah, Blubrry’s Todd Cochrane, Libsyn’s Rob Walch, syndicated radio host Brant Hansen, Dave Jackson, Dan Franks, Jeff Brown, Daniel J. Lewis. The stories I understand are hilarious. The first episode is John Lee Dumas talking about his worst interview ( a rock icon famous for selling coffins).

So when creating a podcast, one strategy is to create a podcast that your target audience wants to hear. Tim identified his audience and has come up with a fun and entertaining way to produce good content without making his show a giant infomercial. Remember, nobody tunes into an infomercial on purpose.

The next thing I like is Tim is already in iTunes and Stitcher. He doesn't seem too worried about the magical happy place of New and Noteworthy and his first eight weeks. With content like this, I bet he'll get listed because he didn't name his show wtf this week in cold cases on fire.

He also made sure  NOT to make it giant Ringr commercial. He does a quick mention in the middle. He understands the idea is to build an audience first.

Check out his show at worstinterviews.com and check out his service at ringr.com

A Not Great Example

The Penzu podcast is meant to help promote their company (penzu.com which I love and use)

Nobody is looking for "Penzu" that doesn't know then) so how is this supposed to bring in new people?

They are using Soundcloud as their platform (who are leaking money). Switch to Libsyn.com and your back catalog comes for free during the first quarter of 2017, and get a free month using the coupon code sopfree 

Their titles look awful. 

There is no description. 

They only have seven episodes (which is fine), but they have the podcast in their software (so their customers have had "episode 7 in their platform all year)

Back to the Basics Of Your Website

I recently did the "Favorite Podcast Ever" show where you sent in your favorite podcasts and explained why they were your favorite. I always then go to the website of those show and share that someone thinks you're the best. I am amazed at some of the things I find. Before we get into those, you do need to decide what your website is for. By this mean I mean if your podcast is to drive leads to your business, then you might have a giant sign up form. If you're trying to grow your community, you might really be sending people to your Facebook group. So in the end, there is no one size fits all. However, there are two things I hear over and over and over. I hear, "I want more downloads, and I want more interaction." When I go to the websites of these people, there are no links to subscribe to their show. There is no easy way to contact you. One person I had to tweet at (and their twitter account was waaaay at the bottom of their screen). 

I had someone who was going to hire me to help him get more subscribers. I went to their website, and said you don't need to pay me for this, but there isn't a single subscriber button on your website. 

Ready To Start Podcasting?

Join the School of Podcasting or Schedule some One on One Consulting

Jan 2, 2017

Here it is 2017. Congratulations you made it through another year. Some of you were going to start podcasting last year, some of you go back to 2015. Some of you, are going back even further. Today I want to give you some ideas and strategies to launching your first podcast.

What Do You Need To Start Your Podcast

  1. An idea
  2. A microphone
  3. A media host
  4. A website (optional, but STRONGLY encouraged)
  5. Some artwork for iTunes
  6. A description
  7. To get into itunes you need one live episode.

Take A Mulligan

So here is a strategy that some people on accident, and you can do on purpose. I call it "The Mulligan." This comes from golf. When you hit a bad shot, you call that shot your mulligan, and you throw down your new ball and swing again. It is basically a do over. Some very popular podcasters like Hall of Fame Podcaster Mignon Fogherty, Lauria Petruci, even Adam Curry (who helped invent podcasting) didn't hit pay dirt till he was on his THIRD podcast. So start a podcast about anything, it doesn't. You could do a podcast about the weather in your city, just to go through the motions and learn the tech. Once you've got it down, cancel everything, delete all the files, and go back and do one for real. Take a mulligan on purpose.

When I played in bands, often the best recordings were the one where the engineer told us he wasn't recording. There was no pressure we were just doing a sound check. With no pressure we often would come up with a great "take" and end the song and say "I wish we would've recorded that" (and luckily in some cases they did). If you start out with a show you don't care about you can get a show up and see it really doesn't take that much to record and publish a show. (Getting people to listen is really the hard part).

What About The Expense?

I graduated from the University of Akron with a Bachelor's Degree in Education specializing in Technical Education. Just the books for a semester are an estimated $450. The actual classes are $5473 semester (typically three months) if you're going full time (Source). When you sink $100-$300 into a podcast (FOR A LIFETIME), that is a small investment. Moving forward your will be spending $30 a month (typically). Cut out a few sodas and snicker's bars and you've got your money. Keep in mind, The money you are spending is an investment in you.

But What If You Want To Actually Take a Real Swing?

You've probably heard about S.M.A.R.T. Goals. This stands for

Specific
Measurable
Actionable
Realistic
Time Bound

So instead of "I want to start a podcast." You need to get more specific.

I want to start a podcast about Raising Llamas . This is more specific, but I'd like a little more specifics and some time.

I will Google other Llama podcasts to see what names might be available by January 15th.

Michael Hyatt (one of my favorite Authors - I read Platform every January) has a "Best Year Ever" course and he throws in two more items.

Exciting - You wouldn't set a goal that bores you.

Relevant - I'm going to do a daily show, even though I have two jobs, a wife, and a set of twins.

By adding these two, you are creating smarter goals.

Why Should I Podcast?

You have something to say: You're yelling at the dashboard in the car, or swearing outloud in the super market as you think, "ugh I could do this better.." Here are some more.

  • You want to be seen as an expert
  • You want to reach a global audience
  • You want to build a community
  • You want to sharpen your presentation skills
  • You want to build your brand
  • You want to promote your products
  • You want to boost your speaking career
  • You want to have fun with like minded people
  • You want to make some additional income.

But, But, But, But......

I'm not sure exactly what format. - - Your Podcast is a recipe - not a statue

I hate my voice - This is normal as your are hearing your voice for the first time through your ears (only) with no vibrations from your skull.

I'm not a nerd - Yet you attach files to emails, turn down the volume in the car, press record on the DVR (so you know file management, audio mixing, and recording)

I might look stupid - It's not radio. It's not live. The only way you will sound stupid is if you release something that sounds stupid.

People might say negative things - Every day people say negative things about your driving, etc. Yet you still drive. Don't let your fear stop you from doing the thing you love.

Did you give out presents this year at Christmas? We are not always 100% sure they were going to be loved? Yet, we give them anyway.

Here is a little truth, when you first start, nobody is listening anyway.

Don't think about the thousands of people listening (cause it's not ) think about talking to ONE person. While helping one person may not change the world, it could change the world for that one person.

Some of My Favorite Quotes on Starting

You don't have to be great to start, but you do have to start to be great. -Zig Ziglar

When you want something you've never had, you have to do something you've never done. -Thomas Jefferson

The distance between dreams and reality is called action -Anonymous

Don't wait until you are ready to take action. Instead take action to be ready. -Jensen Siaw

Don't talk, just act. Don't Say, just show. Don't promise just prove. -Unknown

Winners are not people who never fail, but people who never quit. -Edwin Louis Cole

An inch of movement will bring you closer to your goals than a mile of intention. - Dr. Steve Marraboli

The best way to get started is to quit talking & begin doing - Walt Disney

Take Some Action

Notice something about the following words

Attraction
Satisfaction
Interaction
Reaction
Traction

If want to get a reaction, that is satisfying, and gets some traction towards your goals, you have to TAKE ACTION.

The start is what stops most people. Week after week I get people who are telling stories of things they couldn't have done if they hadn't started podcasting. So today I urge you to start something right now that your future self will thank you for. Stop worrying about what could go wrong, and start focusing on what could go right. Don't let your fear decide your future.

What you do is not who you are. If you say, "But I'm just a (insert your job)." That's WHAT you do, but WHO YOU ARE is a MESSENGER with something to say because you know there are people who could benefit from it.

Sometimes the worst place you can be is in your own head. Life begins at the end of your comfort zone.

Because of My Podcast: Edward O'Donnell

Ed is the host of In The Past Lane http://apple.co/1UBr3yD which is a podcast about history.

Because of my podcast -
1. I've been able to interview Pulitzer Prize winning historians about their latest work. History Nerdapaloosa.
2. my college (the real job) just built me a new state of the art podcast studio! It's not just for me, of course, but because I was up and running as a podcaster it spurred them to do it.
3. I've been invited by Chris K to be part of PodFest 2017 (day 1).
4. I snared an audition for a new program on The History Channel - in part because they checked out my podcast and seemed convinced that I'd be funny and free spirited and not just knowledgeable about history. If anything comes of this, it will certainly be my big time "because of my podcast" story!

Mentioned in this Podcast

Start podcasting at the School of Podcasting

Speakermatch (service to help speakers find events to speak at )

Gleason Documentary on Amazon

Podfest Podcast Podcasting Event in Orlando Florida (coupon code Dave)

Podcast Movement podcasting event (use coupon code sop10)

Podcast Baby Steps Free Video Podcasting Course

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