Info

School Of Podcasting

Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. This could ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.
RSS Feed Subscribe in iTunes iOS App
2017
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


2014
December
November
October
September
August
July
June
May
April
March
February
January


2013
December
November
October
September
August
July
June
May
April
March
February
January


2012
December
November
October
September
August
July
June
May
April
March
February
January


2011
December
November
October
September
August
July
June
May
April
March
February
January


2010
December
November
October
September
August
July
June
May
April
March
February
January


2009
December
January


2008
December
July
June
May
April
March
February
January


2007
December
November
October
September
August
July
June
May
April
March
February
January


2006
December
November
October
September
August
July
June
May
April
March
February
January


2005
December
November
October


Categories

All Episodes
Archives
Categories
Now displaying: April, 2016
Apr 25, 2016

Because of My Podcast: I'm Getting Married

Today Matthew Cox from Brunch with the Brits explains how he went to a podcast event who eventually became his wife.

Why I Turned Down My First Podcast Sponsor

I had been contacted by a sponsor at advertisecast.com. I decided to low ball my pricing ($10 an episode) just to see if anyone would jump. An advertiser did. They wanted 10 episodes of my Weekly Web Tools podcast. That would be almost three months and the advertising would pay for my hosting (minus the 20% that advertisecast take). I would take home $96. My hosting will cost me $45 for three months. I might have some gas money. Here are some of the bullet points:

To get started and receive a $50 signup bonus

You’ll earn $1 for every new email lead and up to $200 for every new member you refer from your computer

Has already generated millions of dollars for over 200,000 happy entrepreneurs

My audience is predominant male, and I know I have some entrepreneurs in my audience. So far this sounds like a great fit. Then I went to see what I was promoting.

It turns out the product was a video chat and dating service. Hmmm, that doesn't really fit, but maybe I would do this as an experiment. Then I dug a little deeper. You see this wasn't some ordinary video chat/dating service. It was porn, oh I wait I mean adult chat. Can we just call it what it is? Porn.

Beside my religious beliefs there are lots of non-religious reasons that porn is a cancer that most people feel is "not a problem." Well I disagree. It's an opinion, and we're not here to talk about that. Let's get back to podcasting.

I will not have a sponsor on my show that I can't go to bed at night feeling I served my audience by sending them toward a product I fully endorse. So I turned them down. I also contacted advertisecasts.com and suggested they put in a way for podcasters to save people time so I can say, "No porn, cigarette, alcohol, etc)

Every podcasters starts with two things in common. Zero listeners, and they have integrity. When you lose your integrity, you may not ever get it back.

Don't Be Afraid To Start Your Podcast and Find Your Voice

When I started college I thought I wanted to "Fix stuff" so I went to an electronics school and got a degree in electronic engineering. The other thing I got was a clear understanding that I wasn't very good at fixing stuff. I fixed copiers, but luckily got an opportunity (based on relationships I had formed in the company) to go out and set up the equipment and train the users. I was a customer service rep. Had I not gone to college to be a technician, I never would've ended up in training.

I later would go back to School to get a Bachelor's Degree in Education. My dream job was to get back to training people on Microsoft Products. I had the most fun doing that in the past, and I was good at it. I could be funny and educational. Because of my knowledge of computers I start to dabble in building websites, and the Internet. That lead to me a guy who had come back from a conference who told me about podcasting.

I started podcasting, and got to know people in the industry. Using my strongest skills of serving and teaching, I created value. I developed relationships with all of the podcasting companies. I remember one day about a year and a half ago when a student asked me a question about combining two features in Microsoft Excel. I explained I had never tried those two features together, to which he pulled out his iPhone and asked Siri. Right in front of my eyes, the phone solved my customers problem. I thought, I'm going to be replaced by a phone. A year and a half later what was once a staff of five trainers, what cut down to one (and it wasn't me). However, because I had been playing with computers, and playing with the Internet, that lead me to podcasting. Those relationships I built over ten years lead me to being employed by Libsyn.com (A podcast media company).

Now I would never have though my life would turn out the way it has. Anything that put me into position to help me later began by starting something. Knowledge is only power when you act on it.

Richard Prior is considered by some to the THE best comedian ever. Richard launched his career being very safe, and incorporating a lot of physical comedy in his routines. He was basically trying to be Bill Cosby. There was only one problem. He was Richard Prior and being Bill Cosby-ish was not easy, and eventually Richard walked off the stage mid-performance cause he couldn't do it anymore. But he wouldn't have known that if he hadn't started stand up. You can manage, pivot, adjust, something that you never start.

I Want My Podcast to Be Original

It's hard to really come up with something completely original. Why? Because talking and entertainment and education have been around for a long time. In the movies most plots can be summarized by one of seven plot lines.

Overcoming Monsters - Dracula

Rags to Riches - Cinderella

The Quest - Lord of the Rings

Voyage and Return - Alice in Wonderland, The Wizard of Oz

Comedy - Four Weddings and A Funeral

Tragedy - Breaking bad

Rebirth - The Grinch who stole Christmas

Source

Create an Original Combination

As I write this, the musician Prince died last Thursday. Some might say there was nobody like Prince, and that is true. What was original about Prince was his mixing of Genres and styles. If you ever saw him live, he borrowed a lot from James Brown. If you watched him play the guitar, he reminded you a lot if Jimi Hendrix. There was a hint of gospel an blues. What Prince had that was unique to him was his vocal range. He took that range and surrounded with the stylings of James, Jimi, and his own influences. So the way he paired these genres was original. 

Learn From Others Who Are Doing it Well

I've spoken in the past about grabbing people's attention right up front. One of the longest running shows on television does this the best: 60 minutes. They pull at your heart making it near impossible to turn off the channel. Can you incorporate this into your podcast? You sure can.

Podcast News:

Google (Yawn) Play

What should have been a tidal wave of opportunity was a drop of technology as Google Play Music was "Launched" kind of. Here is what's missing:

70% of podcasts are listened on a portable device but Google is using Flash technology which dosn't work on mobile devices.

You can't download the podcasts.

It's not really available anywhere except on the web

The good news is starting today (28th) you will be able to have more stats to obsess over. HOORAY!

Music MTV Is Getting into Podcasting

MTV announced five new podcasts focused on film, politics, pop culture and, obviously, music that will roll out over the next week. The shows will be hosted by a mix of current MTV News journalists including Anna Marie Cox and several new hires.

For MTV, the move into podcasting shows how it’s targeting young people who are staring at their phones, rather than the television. Dan Fierman, MTV News’ editorial director, told Digiday that of its young target audience, 80 percent of all content they consume is on their phones and that the audience has been underserved with podcast options.

Customer FeedBack

Multiple Feeds of a Podcast

How do you handle more than one feed with Libsyn or Blubrry?

WordPress as a Free Website Option

John Wilkerson comments on last week’s show and wondered why I didn’t mention WordPress.

BTW, I have a new favorite podcast because of your “favorite podcast” episode at year end.  Never heard of No Agenda until I heard someone mention it on your end year end show, actually it was last years show i listened to after downloading the transcript.  I know shame on me for being a podcaster and not knowing of Adam Curry’s show until recently, but I have not missed an episode since hearing about it earlier this year and have also sent a few dollars their way. ? it’s exceptionally good given the upcoming presidential election.

Hope all is well and I’m sending money your way too via Amazon shopping.  ?
Thanks,
Richard Warfield, Jr.
RDubStudios.com
LoudPipes.net

Podcast Conferences Where I Will Be Speaking

Podcast Movement - Chicago - July 6-8 Use coupon (sop40)

Podcast Success Summit - Online May 16th June 9th 

Podcast MidAtltantic - NJ - September 9 -10th

 

Check out Dave's Course 

Planning Your Podcast

 

Apr 18, 2016

The Podcast Award Are Open

If you've ever benefitted from this podcast, do please take the time and nominate the show (school of podcasting) in the EDUCATION category.

The Two Most Important Parts of Your Podcast

I was watching an episode of Live From Daryl's House (Daryl Hall of Hall and Oats Fame). He has all sorts of musicians of different styles and genres. There is always a small segment where you hear them getting ready. They have had time to prepare. They know the music, but there are two things you always need to figure out and this is no different in podcasting.

How to start a segment.

How to end a segment. 

Why because the first part is your first impression. A bad first impression can really lose your audience for the rest of the song (podcast in our case). A bad last impression and we've just blown all the positive mojo we just created. 

We talked a couple of weeks ago about the Podcast Interview Wizard software and how it helps you get to the point quicker. It gets you focused on the meat of the interview. 

One strategy is to pick your main point, the one that really inspires people to laugh, cry, think, or groan and come back to that with a tone that signals to the audience that we're moving on, we are done, this is the final thought. Unless you're Jerry Springer, you don't need to announce "here are my final thoughts," you can just say them. 

Likewise if you are transitioning to another segment, just transition. Get yourself some royalty free music, fade it, etc, (or just leave a pause of silence). There was only one person who could get away with announcing a transition and his name was James Brown. Why did he do this? Because his band would launch into a groove, and just repeat it over James's singing. So James would be in the middle of the song and ask "Can we take it to the bridge?" and eventually they would take it to the bridge. In other cases James would "hit it and quit it." 

Announcing a transition is about as stupid as someone asking, "Can I ask you a question?" (cause they just did). At least that is my opinion. 

Because of My Podcast Troy Henritz & Nick Seuberling

Troy does the blacklist exposed (theblacklistexposed.com), and recently he's been getting flooded with swag. He got an album (as in an LP) and a Blacklist encyclopedia.

Go to schoolofpodcasting.com/510 to see swag

Nick Seuberling - First Advertiser Check for Minor League Soccer Podcast

I was able to seal my first podcast/website sponsor. I've been podcasting for 11 years now and this is my very first sponsor. On a podcast that only has 8 episodes produced. I recently launched a new podcast that covers FC Cincinnati (http://cincinnatisoccertalk.com ), the newest soccer team in Cincy and I approached them about marketing their team store and ticket sales on my podcast. They immediately jumped at it. Today I received my first check in the mail, and I don't even have a signed agreement yet with the team. I'd say they're eager. Just goes to show, if you're in the right niche, you can sell it to anyone no matter how many episodes you've produced - Nick Seuberling
 

New and Noteworthy Update - Corey Finneran

Corey did a push for iTunes reviews for Ivy Envy. He gained 56 reviews this week. He now has 226 ratings and 191 reviews. He did not budge from #3 when you search "Chicago Cubs" in iTunes. The two that rank ahead of us?
#1 - 150 ratings, 128 reviews and the last published episode was 11/11/2010.
#2 - 7 ratings, 4 reviews.

Promote your show like iTunes doesn't exist. Use it. It's a tool. But I wouldn't put all my eggs in that basket.
 

Podcast Rewind

I appeared on Creative Studio podcast on narrative podcasting

Glenn the Geek and Jared Easley on Starve the Doubts check out Jared Easley Books on Amazon

Wordpress as a Free Website Option

John Wilkerson comments on last week's show and wondered why I didn't mention Wordpress.

BTW, I have a new favorite podcast because of your "favorite podcast" episode at year end.  Never heard of No Agenda until I heard someone mention it on your end year end show, actually it was last years show i listened to after downloading the transcript.  I know shame on me for being a podcaster and not knowing of Adam Curry's show until recently, but I have not missed an episode since hearing about it earlier this year and have also sent a few dollars their way. :) it's exceptionally good given the upcoming presidential election.

Hope all is well and I'm sending money your way too via Amazon shopping.  😎
Thanks,


Richard Warfield, Jr.
  RDubStudios.com
  LoudPipes.net

My Podcast Episode is Not Appearing in iTunes!?!?

Here are some things to keep in mind.

  1. It takes up to 24 hours for your show to show up in iTunes
  2. Your subscribers get it instantly
  3. If you have the file on your website, your visitors have instant access
  4. Is your feed valid? Check it at feedvalidator.org
  5. Is your artwork in spec? 

1400x1400px (minimum)
3000x3000px (maximum, anything in between as long as it’s square)
Under 500kb
Use sRGB color space
Be a JPG, JPEG, or a PNG file

 If so, you can go to podcastsconnect.apple.com and click on your artwork, click Refresh (and then leave immediately - this is a very dangerous place). 
 
Check out 
 
planningyourpodcast.com for Dave's COurse
Apr 10, 2016

Feedback from Last Week's Show About Video Podcasting

Hey there! I checked out your podcast today where you spoke about video podcasting. I think the way you explained it makes perfect sense. I  was actually looking for a way to upload videos faster to YouTube and found a specific way to do it where you compress the file.
 
There is free software called Handbrake that people suggest. (I think it has been used in the past to rip DVDs illegally, but that is not what I am using it for.) Basically, once you create the HD file (which is usually about 1GB for videos I have made that are about 5-7 minutes at 1080p) and then use Handbrake to compress the file. I can usually get it down to around around 100-150mb (yes...MB) and less if the file is smaller.
 
I was wondering if you thought this was a good option so you can have HD on all platforms. It doesn't seem to lose in quality especially with simple "blog" type videos.
 
Anyway, just thought I would check in on that. Thanks for all the hard work!
 
-Derek Daniel
 

Free Websites For Those Podcasting on a Budget

I had someone contact me this week. They were on SoundCloud, they didn't have a website, and yet, they wanted to end up making a living from their podcast. Their topic was "talking about movies and video games with my friends." Not to say that you it is impossible to do this, but without hearing your show it I would say it is highly unlikely.  Why do you need a website to do a podcast?

1. Easy Clicks If you are going to force people to search for the item that will bring your revenue, you're making it too hard. It has to be easy - peasy.

2. Email List Growth IF you want to build an email list (and as they say the money is in the list, why? Easy Clicks) you have to have a sign up form. No website- no form.

3. Reputation It's $10 a month if you go to www.schoolofpodcasting.com/hosting and go with the cheapest plans it's around $9. If you drink 5 20 oz bottle of Mountain Dew a month, you have spend close to $10 on soda. Switch to water, and you have the money. Would you buy a car from someone selling it out of a tent (and it looked like they were going to bolt the minute they got your money). You don't date someone who is going to leave it two weeks. You get the point. In a nutshell If you don't have $10 a month (.03 a day) then don't start a podcast expecting it to pay your mortgage. Seriously. In the immortal words of Mick Jagger, "You can't always get what you want."

4. Ease of Listener Subscriptions When you have a website, you can put a link to your iTunes listing, and make it easier for people to subscribe in iTunes, Stitcher, etc. Without a website, you're saying things like "Find my show in iTunes." Have you tried the iTunes search? I've typed in the exact name of someone's show and still had zero results.

5. Easy Contact The one page you need on a website is a contact page and and about page. We all want interaction with our audience. While you can say your phone number and email address in your podcast, when it is a clickable link on your websites, it's super easy and requires no memorization.

I Am Always Open To Other Points of View

So when a client told me they were using Tumblr as their website I thought, "Really?" Then I looked at the website notold-better.com and yeah, that's a free tumblr website.  Now to be honest, he had his graphics made by a graphic designer, and that graphic matches the artwork of his podcast. So if you have 2-3 hours to learn how to adjust a tumblr site, check out their themes, and go from there. Keep in mind, you won't have all the flexibility of a Wordpress site, but you will be saving $9 a month. You can even put Google Analytics code into a tumblr site for stats. So if someone is really pushed for a budget, or they just wanted to test the waters, I would Tumblr is a platform I would recommend.

Time Saving Tip Using Libsyn

If you decide that you are going to use Tumblr as your website, you could use Libsyn as your media host (use the coupon code sopfree to get a free month at Libsyn.com) and Libsyn will automatically publish your content to Tumblr.

One More Thing about $9 a Month

Just so I know we're on the same page, you say you don't have 30 cents a day to spend on your podcast. Thirteen dollars a year on a domain (another .03 a day), and you'll use Canva to make your artwork for free, and you want the product and art you provide enough income to generate enough money to live on. Can you please enlighten me of anyone who has put out no money, and generate a business that provided enough income to live on? Even a lottery player has to buy a ticket, and the chances of you spending no money and generating a podcast that will generate enough income to live on is about the same odds as winning the lottery.

Not Updating My WordPress Cost Me $200

I've always said to keep things simple. Remove any plugins or themes you are not using on a WordPress website. I thought I had done that, but I forgot to do it on one website. I do a show about Jillian Michaels. She has raving fans, and they love to buy her stuff. The best part is most of that is sold through places that have an affiliate program. When her book came out on Audible, I made a four figure affiliate check. You can be an audible affiliate by clicking here. Well on my website for Jillian Michaels I had been using the Thesis theme years ago. I now use themes from Appendipity which runs on the Genesis Framework. I never removed the Thesis theme, and my site got infected with Malware. I got blacklisted by Google. I went to my hosting company who in 2013 DID remove the malware for free, only to find out they no longer offer that. I went to a few different places, and could not find anyone who did a one time cleaning. I ended up going with sucuri.net who (like everyone else) charges $200 for the year. It's a great system, and they keep me more than updated on the status of my site. They even have a security tool to help block hackers. If you're website is healthy now you might look into the plugin Wordfence. It can help keep you safe (and it's free).

Podcasting Pulling in Some Big Names

Tony Robbins (famed motivational speaker and New York times best Selling Author) now has The Tony Robbins Podcast.

Jeffrey Glaser who has quite the TV resume.  He oversaw such hit shows as “Glee,” “Empire,” “Arrested Development,” “Modern Family,” “New Girl” and “American Horror Story” at the network’s production arm, and guided more than 25 shows to syndication. He has been named president of content at podcasting network Wondery, spent 19 years at 20th Century Fox Television, where he oversaw many hits and guided more than 25 shows to syndication. More info

The New York Times has launched a podcast team. Full Report. They launched a Modern Love show that is getting 300,000 downloads a week.  

Podcast Rewind

I appeared on the Podcaster's Roundtable where we talked about Show Prep I appeared on the first episode of the Podcast Producers  Jessica Rhodes is the person behind interview connections, and she has her own Rhodes to Success podcast, Corey is the man behind Podfly.net a podcast editing service.

 

Thanks for the iTunes Reviews

I was turned on to SOP by Daniel J. Lewis, Cliff Ravenscraft, & Ray Ortega. Dave's content is solidly produced from a technical POV. Great audio as one would expect from a podcast about podcasting. The flow of the show is superior and feels like radio but no commercials :-) As I've made my way through the back catalog I am picking up so much information as I look to take my own podcast, House of #EdTech to a higher level! ~ Chris Nesi Host, House of #EdTech Podcast chrisnesi.com To leave a review go to www.schoolofpodcasting.com/itunes (view in iTunes, and then rate and review). Want yuor reviews from all countries and stitcher coming to your inbox? Check out My Podcast Reviews

 

START YOUR PODCAST

Go to www.schoolofpodcasting.com/start

Apr 4, 2016

Because of My Podcast: My Audience Fixed My Website

Cale from Fotimepodcast.com was having a problem with his website (using Wordpress) when an audience member offered to help out. It turns out the audience member works for the creators of Wordpress.

The DBS 286X vs Aphex 230 Master Channel

Before I even start, you do NOT need either one of these to start podcast. It's a nice piece of icing on the cake. It makes you sound better, but you will not gain a single subscriber by using these. If you have poor content, great sounding garbage is still garbage.

I've got the older version of the DBX 286 (I have a 286A which has now been replaced by the 286S). Likewise I recently picked up a used Aphex 230 Master Voice Channel (which is now replaced by the Aphex Channel Master

What's the difference?

Cost: The Aphex is 999, the DBX is 199. So you are looking at $800 in difference.

The Aphex's gives you more options in regards to inverting polarity, changing the phase polarity. It also offers a low cut filter.

The Aphex noise gate is super easy to set and sounds great. You simply talk and turn the dial until a red light illuminates, and then turn the other knob to scale back any background noise. I love the sound of the gate more than the DBX. Anytime I set the DBX to be aggressive, the cutting in and out was a bit more noticeable. Yes you can hear the Aphex's gate, but to me it's less noticeable.

With the DBX you have low and high enhancers. You have the same thing on the Aphex, but you can choose what frequency to boost. You also have a parametrix equalizer so you can find a frequency that you either want to boost or cut from your voice and the determine how much you want to cut/boost. This is the same for the Aural Exciter on the Aphex. It does what the DBX does with more control. You can "tune" what frequencies you want to boost on the high end.

I never will get de-essers. I know what they are supposed to do, I don't hear any difference on either unit. I swear this is a feature that manufacturers build into units so they can charge more.

While appreciate what the unit does, for the money, I would recommend the 286 for most people unless you really, really want total control. 



Video Podcasting? How Would I Go About Doing This?

I currently don't do any video podcasts, but that doesn't mean I don't think they are worth doing. I just know they take more time. So how would I do it if I did?

Video Podcasting Software

If you're on a mac, try Screenflow or even iMovie.

If you're on a PC check out Sony Vegas or Camtasia.

What Format?

I would create my video for my podcast (downloads)  you are exporting a "LD" version for phones, so you could go 640X480. You can do this in QuickTime if you want to as there are tons of presets. I would try to stick with mp4 if possible as it seems to have less conflicts. You take this format and put it in your RSS feed, so it goes to subscribers. You might put at the begining of the video that to see ah HD version go to your website (and provide a pretty link so they don't have to search for it)

The Format For Your Website

Now you create an HD version (1280X720) that you can upload it to YouTube (it's free, let them eat the bandwidth) and put that video on your website. Now your subscribers don't hate you for sending a 5 gig file to their phone, and your visitors get an HD version that also happens to be on the #4 search engine.

Podcasting Lessons I've Learned From My Cat

I'm a dog person. Always have been. I inherited a cat in my recent divorce, and I love Bernie, but I do hate cleaning the litter box. I actually hurt my back cause I was leaning over so much, and for an extended period of time. I just hate, hate, hate, cleaning the litter box. I did it about once every 5-7 days. I thought to myself, "Dogs are so much easier as I don't have to deal with this." Then it came to me.

What a pain it would be if my dog only got to "do his business" once every 5-7 days. In thinking about it, I would take my dog out three to 4 times a day. So I started treating my cat like a dog, and checking his litter box in the morning, when I got home, after dinner, and once before bed. Now it takes me seconds to clean his cat box and it's not a big deal.

So what does this have to do with Podcasting?

If you wait until the last second to record your show, you're going to have to do all the prep, recording, editing, promotion, at the same time. It's a lot of work, and it can be overwhelming. So instead, start planning it earlier in the week. Start writing show notes during the week and flushing out the best parts of your topic. Then later record it, and edit it. Then publish on another day. By doing a little every day, it's not that big a deal, and it's not so cumbersome of a job. It will avoid burning out and quitting your podcast.

Advertising Platforms

Advertisecast.com is rolling out this week.

Cast.market has been our for a bit.

Blubrry.com has been around since 2006.

Libsyn.com has been around since 2004 (you need at least 5K downloads per episode with Libsyn)

Audible Trial

Get the new Gary V Book #AskGaryVee

http://schoolofpodcasting.com/audibletrial

Earn Money With Audible on Your Podcast

www.schoolofpodcasting.com/audible

 

Schedule One on One Coaching

Have a question you need answered? You can purchase coaching in 15 minute increments. For more information go to www.schoolofpodcasting.com/schedule

 

 

1