In today's episode we talk about how I often revisit some concepts about podcasting. Today I get an email from a listener that points out that I repeat myself over and over. Looking back, I see his point, but I also know that new podcasters make the same mistakes over and over and over (hence causing me to repeat myself). Here are some basic podcasting truths that will never go out of style:
1. Build your website using a Web hosting company (use the coupon podcastcoach at Host Gator to save).
2. Put your media on a media host like Libsyn.com or Blubrry.com (use the coupon sopfree to get a free month at both places).
3. Have a great looking album artwork.
4. Don't use another platform (blog Talk Radio, Tumblr, etc) as your "main" website
5. There is a huge difference between a $8 microphone and a $99 microphone. There is NOT a huge difference between a $99 microphone and a $300 microphone (in my opinion).
6. When in doubt ask your audience.
7. Don't get into podcasting to make some quick cash
8. When you connect with your audience, they will download your back catalog.
9. Podcasting takes time. A 15 minute audio podcast takes about an hour from start to finish to create (roughly speaking).
10. Some times you get what you pay for when the prices is free.
Brainstorm from the Cannabis Community Project explained how he got free tickets from Jay Mohr by just reaching out to the comedian/movie actors/radio host and to his surprise he got a direct response from Jay himself. Now he can truthfully say that Jay Mohr has been involved with his podcast.
In response to the listener who emailed and said I repeat myself too much, thank you so much for the feedback. I will try not to do that in the future. There are some topics I will repeat (see the list above for a short list) but I will try to not stretch 15 minute topics into 45 minutes. I was unaware of this. I would love any additional constructive feedback in the comments (below) or just send them directly to me.
What I've done in the past and will continue doing in the future is I find other people to share their experience that reinforces the opinions and facts that I shares on each episode.
I had a caller on the Ask the Podcast Coach show who was very excited about starting a podcast (we've all been there) but couldn't really say WHAT his podcast was going to be about. Many of us have been in Michael's shoes and we focus on the tools of podcasting. We ask about microphones, and wordpress themes. We ask about promotional tools like twitter and facebook. The problem is we don't have a podcast yet. We have nothing to record. We have nothing to upload .Podcasting starts with content. So if you are in this boat ( I want to podcast, but I'm not sure about what). I would recommend listening to the episode where I talk about getting your podcast in sync with your goals, and then write down 10 topics for 10 episodes. This will help you identify if you are really ready to start a podcast.
Don't get distracted by the tools. The tools you will use to distribute your content. They are worthless without the content. Make the content first, then start working toward how to distribute the podcast. Don't look at distribution, and then figure out what you're going to create.
I appeared on the Timelines of Success Podcast with Bill Conrad.
I have been saying how its a bad idea to use your web host (a website that provides a service to build a WEBSITE on) as a MEDIA HOST (a service designed to deliver and track the delivery of audio or video). I was contacted by Ralph Sutton of The SDR Show (Sex, Drugs, & Rock and Roll) because Ralph was using Dreamhost as his website host, and as his media host. H e even asked them if it was ok, and they said "Sure." One month later and his dreamhost had turned into a nightmare. He was getting thousands of downloads per episode and his server was taking a beating. Consequently, his host wanted him to upgrade. The upgrade would be $150 a month to be on a private server because he was getting too much traffic.
Luckily, Ralph contacted myself and a representative from Libsyn and we switched his media to a media server and now instead of spending $150 a month, Ralph is spending $20. Had this continued, there is a good chance his website company would shut him down. At that point you've developed a nice audience only to have your reputation tarnished by trying to save a few bucks.
Ralph didn't look for the giant switch that would turn on one thousand listeners. He flipped those switches that turned on one new listener one thousand times. He crafted an email message and then customized it and sent it to everyone he knew on facebook. He then asked his friends who work in the rock industry if they would tell their audience about the show.
Stating the Obvious: Ralph has a radio background and a syndicated show across the US. he also has access to guests who are/were famous. This helps, but none the less these people would now have known if Ralph had not told them about his podcast. He did it in a personal way, and utilized the relationship he had built up over years of being in radio.
Ralph had some stickers printed up and went to places where his target audience hangs out and passed out stickers. He went to where his audience was, made some contacts, and told them about his podcast. He use fiverr.com to have someone paint his logo on her back. He used this image to announce t-shirts.
Ralph does not write out questions, but topic he wants to know about. He wants to avoid the interview being an interrogation. He wants it to be a conversion. He plans how he will start the podcast, and from there he tries to have a conversation.
Be Ready For Traffic
Ralph switch to Libsyn.com for his media and his problems went away. (use the coupon sopfree to get a free month at Libsyn). He then hired Dave to move his feed from one website to another.
Just because you can add domain after domain after domain on your shared web host doesn't mean you should. It is OK to do this as long as you don't use up more than 25% of the server's resources. I had 18 add on domains, and I was taking up 87% of the server's resources and consequently, my media host emailed me that they were shutting me down, and before I could upgrade it was too late. Does this mean every podcaster should NOT use shared hosting? No. Shared hosting should be fine for 95% of the podcasting community. When you do see yourself getting close to exceeding your resources, don't wait to upgrade.
In the end, I took a huge hit for two days as my websites were down. What did I save? $50-ish
Today we talk about different successful people who took years to make it to the top. We also interview Nick Loper as he reflects on one year of podcasting and how its changed his business. We have an awesome Because of my podcast story that you will love about the yes music podcast. Go to schoolofpodcasting.com/418 for details
In episode 418 we hear a great story about how a podcaster who loves the band Yes gets to interview one of the original band members. We catch up with Nick Loper who has been podcasting for a year (and author of the book Work Smarter: 350 Online Resources) . I fill you on on some pretty famous people who didn't get famous overnight.
After three years of doing the Yes Music podacast, Kevin was able to interview one of the original members of the band. How did this come about? Some of his fans wore t-shirts promoting his yes Music Podcast, one of which went to a meet and great for the band. This lead to the band's publicity firm calling Kevin and offering a phone interview. This shows the loyalty of the fans (wearing their shirts to the concerts) and to the power of the nice (the band recognizes they can reach their fans through Kevin). Check out Kevin's show at yesmusicpodcast.com
More and more people hear about John Lee Dumas and they want his success in his time frame (9 months). While this is (obviously powerful if you have his resources) it is not the norm (don't you have thousands in the bank?). I saw in a facebook group that a podcaster had produced FIVE episodes and was disappointed. FIVE? Not fifty, or five hundred, FIVE. So I wanted to share some stats with you to give you some perspective.
SEVEN YEARS A Small band forms in 1959. They played crapping clubs for three years building their craft. They changed their name a few times. They decided all would contribute vocally They were UNIQUE, and stood out, yet were passed by almost every record label. In their third year they had single hit the charts that made it to #17. Four years after having all four members in place the band had their first number single with Please Please Me. The band? The Beatles
FOUR YEARS A TV Show launches in 1989 The show aired, and the network NBC offered it to Fox who turned it down. The show’s schedule was interrupted in 1991 due to the Golf War The original pilot was not picked up as a series and was burned off in a summer slot on July 5, 1989 NBC executives remained high on the show and tried again with four episodes in the summer of 1990 The low-rated series then left the air for another couple months and returned in April of 1991 It didn’t reach number until SEASON 6 The show? Seinfeld.
THIRTEEN YEARS A comedian starts doing stand up at the age of 20. He gets not respect. He quits. Eventually changes his name, and his act and comes back 20 years later. He performs for 7 years barely making it. He gets a big break in 1967 and gets on the Ed Sullivan. Was that his peak? No. His peak was 13 YEARS later in the 1980 when a little movie called Caddyshack came out. The comedian? Rodney Dangerfield.
Howard Stern (one of the most famous radio personalities in the US) started in 1981, but wasn’t syndicated until 1986 – FIVE YEARS
Rush Limbough started in radio when he was a teenager. He played music for a few years and quit radio. He came back to radio in 1984. He wasn’t syndicated until 1988 – FOUR YEARS
In the Beyond Powerful Radio: A Communicator's Guide to the Internet Age - News, Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio Valerie Geller states it takes three years to develop an audience.
So get into podcast because you want to reach the world, talk about your subject and enjoy meeting like minded people. It is going to take the following to grow your audience:
1. Content that connects with your audience.
2. Episodes delivered over time that achieve step 1.
4. Publicity efforts to find your audience, go there, make friends with your audience, and them them about your show.
I guess I could lie and say everyone who gets into new and noteworthy in iTunes will soon be cashing big giants checks, but its just not true. People who tell you different will take your money (typically lots of it) and you will be the person at episode five stating , "Show me the Money!" because it won't be there.
I've heard it over and over, I want to podcast - I'm just not sure what I'm going to talk about. I recently went through Ray Edwards Rapid Writing Method(a great value) and if you've listened to the show you know I'm a big Michael Hyatt fan and today I pull a page out of the Ray playbook and some insights from Michael Hyatt's New Media Expo presentation to help you pick a topic that works for you. If you have a comment you can chime in on the show by using the information on our contact page, or call 888-563-3228. If you're looking to start podcast join today.
Today we get a second story from Cliff Ravenscraft (we interviewed him last week) and he shares how his podcast helped inspire someone to lose 300 lbs. How cool it that? Last 5 in 5 from J.D. Stutter Happy Camper Radio - Skip & Daniel - happycamperradio.com The Classic Tales - BJ Harrison - thebestaudiobooks.com Useless Information - Steve Silverman - uselessinformation.org 99% Invisible - Roman Mars - 99pi.org The Mic & Denny Show - Denny Brownlee - dennybrownlee.com
I'm using two things I've learned from two people I respect. Ray Edwards is a master copywriter, and Michael Hyatt is a king in content creation that connects. Choosing Your Topic - Idea Matrix What are things you like? What are some things you are good at? What are things other people say you are good at? What are things you hate? What Will Your Podcast Do? I am ________ . (what do you do?) I help _(target audience)_______ do or understand ________ so that __(how they benefit)_____ for me it might be: Dave Jackson I am a teacher I help intimidated adults overcome their fear of technology so they can impact a global audience in a positive way for both parties. If you would like more free content about this topic check out the show about making sure your podcast goals are aligned with your goals
While there are no rules to podcasting, most would agree that there are best practices. Most experts believe it starts with your audience, and providing content that they want ton consume. So today we showcase how you CAN do whatever show YOU want to do.
Learn how to podcast by Joining the School of Podcasting
I approached Cliff this week to come on the show after voicing my opinion about "chit chit" in a previous episode (where I answered a listener question). I've known Cliff for years, and I thought it was stupid to talk about his show (not the person) without actually stating his name. As I said last week, I'm not judging Cliff. We do have a difference of opinions on personal stories in podcasts, so I asked him to come on and share his insights. I want to see if there is anything I can learn. So I ask him why he would share personal stories in a show that many might expect to be all about podcasting. The beauty of podcasting is you can do you show however you want.
Last week without naming him, I commented on how I thought Cliff's latest podcast about relaunching a podcast had about 60% content and 40% non podcasting commentary. In the interview Cliff explains that he felt the 12 minute story about having the cabling redone in his house was not chit chat and done for specific reasons (thus the percentages would be different).
Here are some of the topics we discussed
Who made these rules? [7:30]
Cliff's story about rewiring his house [11:05]
Cliff's show prep [13:30 ish]
In some cases the content exists on a website and listeners are too lazy to find it [16:10]
Don't "should" on me, and providing an audio table of contest [17:00]
Don't take away Cliff's Voice [18:15]
How to Handle Negative Review [19:30]
Cliff's Half a Million Dollar Income [20:00]
Why Do I Share Stories? [24:30]
Allowing Your "Not so Great" Side to be seen [26:20]
Can't Live Without Content [28:20]
Cliff Shares Everything [30:28]
It's your Show - It's Your Format [31:25]
Cliff Ravenscraft - Life Coach? [32:00]
Don't get too worried if ONE person complains, this is ONE person. Focus on the people who are enjoying your content.
Cliff does put an audio "table of contents" at the beginning of his show so people know what to expect.
Cliff knows his audience well and gets lots of feedback
Check out Cliff's Podcasting A to Z Class and use the coupon code " jackson " to save $500 off.
What were the last five podcasts you listened to from Mike Dell who produces the Podcast Help Desk show
Elsie and Jessica from the new She Podcasts Show chime in the on the episode where we talked about charisma.
Elise and Jessica really enjoyed the episode about personality and Charisma.
If you're not sure what the next episode should be about, try using Amazon as a search engine. Go to Amazon.com and search for your show's topic (for me it would be podcasting). Then use the "peak inside" option and look at the table of contents for these books. You might find some of these chapters make good podcast episodes. Once you have an idea, do you research, inject YOU into the episode, and make it your own (don't just steal an idea, put your slant on it). Another strategy would be to have the author on your show.