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School Of Podcasting

Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. This could ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.
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Now displaying: June, 2015
Jun 29, 2015

Group Coaching: Castermind Group Coaching

I'm starting something new and I have room for three people. I may expand this in the future, but for now as I test this out there will be three people (four including me). We will meet once a month on a Tuesday night. We will talk about where we we are, and where we want to be. We will talk strategies, measuring our progress, and sharing what works and what does not. I am running this promotion via Joyride, so you can sign up here. Seating is limited.

Podcast Advertising Works

In a recent article about the popular podcast Serial, "81 percent of “Serial” listeners between October and December correctly recalled a season one sponsor. And almost all of them knew it was Mailchimp and what the email-marketing service does."

Podcast Advertising Pays - If You have the Numbers

An article on theawl.com stated this about podcast advertising (using Midroll). The company’s ads—“integrated, native, often host-read spots”—are hugely effective compared to most internet advertising, so businesses pay good money for them. Podcasts, which tend to run one or two ads before the show and two or three ads during the show, can earn around three hundred dollars per ad if they average at least ten thousand listeners. For the elite circle of shows with over four hundred thousand listeners—generally the iTunes Top 50—a single ad spot can net over ten thousand dollars.

Podcast Idol? WNYC Launches Podcast Accelerator

WYNC has launched what they are calling a Podcast Accelerator.

What is it?

The WNYC Podcast Accelerator will give both established talent and up-and-coming storytellers the opportunity to pitch their big podcast idea and potentially win the chance to produce a pilot.

The application period will run from June 25 until July 15. Five finalists will be paired with producers from top WNYC podcasts who will mentor and train the candidates, helping them hone their pitches. The winner gets the chance to produce a pilot episode with a WNYC producer. The Podcast Accelerator is open to anyone able to attend ONA and who is NOT a current employee of NYPR. The conference is $769.

Finalists get one complimentary ONA badge apiece, and benefit from a six-week virtual mentoring and training period, in which leading audio producers will help you hone your pitch, including story lines, character development, sound, texture, voice. In addition, you’ll have two virtual meetups with fellow finalists, ONA’s digital director and a WNYC producer to share ideas and progress. The winner will have a chance to create one pilot episode with a WNYC producer

The President Was Interviewed on Marc Maron's WTF Podcast

This episode set a new record for the most downloads in a 24 hour period ( 735,063 or 30,628 and hour, or 510 downloads a minute). The previous record holder was Dan Carlin with his Hardcore History podcast that had 351,000 downloads in 24 hours)

CarPlay and Android Auto Going into 14 Chevy Models.

While we've heard about Apple CarPlay and Android Auto a while back, they are starting to be installed that normal people can afford. For the 2016 model year, Chevrolet will offer Android Auto and Apple CarPlay compatibility in more models than any automotive brand. The 14 Chevrolet models include the all-new 2016 Cruze compact car, which will debut on June 24. Cruze is Chevrolet’s best-selling passenger car, with more than 3 million sold since launch. Additional models are listed in a chart below.

New Podcast Stats From Edison Research

A new Edison research report has come out on who is listening to podcast showing how podcasting is continuing to grow.

49% have now heard of podcasting

33% have listened to podcast

17% Have listened to a podcast in the last month.

Listeners are now 50/50 Men/Women

The Smartphone has had a HUGE impact on podcast growth.

Biggest Age Groups Listening to Podcasts:

20% 25 - 34

17% 35 - 44

15% 45 - 54

15% 18 -24

15% 12-17

12% 55 - 64

6%  65+

10% of Americans have listened to a podcast in the last week.

Podcast Listeners Have a Profile on 

77% FaceBook

66% Google +

36% Instagram

35% LinkedIn

33% Twitter

28% Snapchat

27% Pinterest

17% Vine

14% Tumblr

60% use social media several times a day.

Cale Nelson Had a Sponsor Before He Started His Podcast

Fo Time PodcastCale Nelson is an awesome guy living on a farm in South Carolina with his five kids (who are home schooled). He spent a decade in Christian Radio, but with five kids switched jobs to devote more time at home. He missed the microphone. In 2014 he started the the Fo Time podcast (an inside joke for anyone in the Amateur/Ham Radio world). He approached a small "Mom and Pops" vendor of Amateur radio called MTC Radio about sponsoring a show he wanted to do.

As he had never met these people, all he waned for payment was the "Mom" of the shop to do his voice over work. In exchange for the Voice Over, he would mention their website. This would allow everyone to see if this was a good fit. Once this original "trial" portion was over they could meet and examine moving forward.

MTC Radio came on board. Things were going smooth, and the podcast grew fast. Cale states that in a few months his podcast numbers were 7 times what they were when he started. He went back to MTC radio to see if there was a way he could be paid more for the sponsorship. It turns out that MTC gets paid to promote certain products from companies like Kenwood. They took that money, and gave it to Cale to promote those products on his show. Now not only did he get the added funds he was looking for, he got MORE than he asked for.

The manufacturer benefits. MRC Radio benefits (because Cale sends his audio to their website to purchase the equipment). Cale benefits by making some spending cash.

LESSON LEARNED:

  • You Don't Need Giant Sponsors For Your Show
  • To get a sponsor you have to ask
  • Treating your advertiser like a partner can lead to bigger payouts.
  • Don't underestimate the power of the niche

Mentioned in this Podcast

Ken Blanchard

Ready to Start Podcasting?

See www.theschoolofpodcasting.com

Jun 22, 2015

There is a great saying, that those who learn from their mistakes are smart. Those who learn from other people's mistakes are wise. Marc Johansen sent in a voicemail stating how another podcasters who has been on the scene for almost to years stated that Apple created podcasting (they didn't) and many other obvious "untruths." It seems everyone who can press record has now dubbed themselves a podcast consultant. What is a person to do?

Because of My Podcast: Marc Maron

Marc Maron has already interviewed two of his childhood heroes in Mick Jagger and Keith Richards of the Rolling Stones and today he is releasing an episode where he go to interview The President of the United states. The President of the United States was on a podcast called WTF. Which makes me ask, WTF?

Why Good Podcast Consulting is Expensive

I occasionally get caught up with watching other consultants.  I was listening to a Duo who just launched their podcast course explain how they had to record their episode four times due to a strange white noise they get when using Skype, I want to shout "Turn off the setting to let Skype adjust your volume." Now if they had hired me to troubleshoot their problem that call would have taken 5 minutes (and the way I work, they would billed for minutes - not 15). Currently a five minute call with me would be around $12.50. You might say, "How can that be it only took you a few minutes!" The truth is it's taken me 10 years of playing with technology and working with hundreds of people and their podcasts.

My Podcast Dilemma

If I start calling people out, I look like an egotistical jerk. If I say nothing, there is a chance you might fall prey to their crap. When in doubt, focus on making content that will inspire and impact your audience and let the chips fall. If you truly impact your audience, they will tell others about your show.

Podcast Rewind

I appeared on the Podcasters Roundtable with +Ray Ortega,+Daniel J. Lewis +David Jackson +Jerod Morris +Tawny Fineran and+Pilar Orti to discuss the ins and outs, ups and downs of having a podcast with co-hosts. You can hear it here.

If you do interviews you HAVE To go listen to Erik K Johnson Podcast Talent Coach podcast. OMG! He has been doing a four part series on Interviewing that is just super cool and really gets me thinking. Check him out at www.podcasttalentcoach.com

Follow Up On the Haters Episode: Last week we talked about dealing with negative comments and Max Flight had a great comment. He stated when someone sends you an email, tweet, etc that is negative. Ask them for their phone number of skype ID and ask them to have a live conversation. It will truly separate the men from the boys. In the end you may end up with a friend (who knows).

Daniel J Lewis celebrated five years with his Noodle Mix network. He did an episode where he shared what he has learned in the past five years.

A Strategy To Help Grow Your Audience: Say My Name

I was driving to Michigan and my GPS had taken my the same way it always does. I looked up to see the see that the road I was supposed to take was closed. Oh no. I started following detour signs, but I was supposed to be going north, and instead I was going south. The sun would be going down, and I was getting stressed. Luckily, one of my favorite podcast from Moondog Marketing came across my playlist. John Buscal has been on this show, and I've been on his. I love the way John breaks down marketing concepts into wording that anyone can grasp. The bonus he was interviewing Andy "Dr. Pod" White. Both these guys rock, and to have them on the same show was like Ted Nugent doing a duet with Eddie Van Halen. The best part, was the stress of being almost lost subsided. I wasn't alone with just me and the woman in my GPS. My buddies John and Andy where with me and I didn't care if I was late getting to the hotel.

Then it happened, they started talking about American Podcasters and before I knew it they were talking about ME. Later on the phone with my wife, I had to tell how stoked I was that my two buddies had said such kind words. I've shared the story before that when I was in Jr. High I had called a radio station and requested a song. They wouldn't play the song I wanted but instead asked me to ask them to play some Journey (or other non-metal band). Later, I heard myself on the radio. While the lack of authenticity some what ruined the moment, I WAS STILL ON THE RADIO!

So I asked the members of the School of Podcasting if they had this type of experience. It's not a huge surprise, but many of us had had similar experiences. When you hear your name of a podcast its a rush. In one case John Bukenas from  lets reverse obesity said he almost crashed his car. Nick Seuberling from spnt.tv told his wife who also got excited. My co-host Jim Collison from the Average Guy TV says he gets a holt every time I mention him on the show. I heard an episode of Ask Pat where the person who sent in the question stated he would "lose it" if he heard his voice on the show. Pat said that "losing it happens alot."

Make it Authentic

Does this mean you next podcast will just be you reading names? No. It's when someone mentions you, and they didn't have to that it maximizes the effect. I donate $10 to the Rock and Roll Geek show and every month Michael Butler reads me name. I am proud to support my friend, but its not the same jolt because he is supposed to read my name.

TANGENT: Let's take a tangent shall we? It has been said that the favorite word people like to hear is their name. I get that, and this episode helps illustrate that. But I do hate the fake use of names when I'm interviewing someone. I ask the question, and they say, "You know Dave that's a good question (no it's not), and Dave when I ...." It's like keyword stuffing. You're saying my name over and over trying to stimulate me. It is a strategy used by telemarketers. Podcating is about being real, and trying to butter me up with my name? I can smell that a mile away.

Contributors:

Doris Smith of the Knit and Pearl Podcast

Jason Bryant of Mat Talk Online

Mike Dell of Podcast Help Desk

Daniel J. Lewis of The Audacity to Podcast

Jim Collison of the Average Guy Network

Nick Seuberling of Podcasters Group Therapy (and others)

John Bukenas of Let's Reverse Obesity

Henry Jasper of Voices That Carry

John Buscal of Moondog Marketing

Andy White from the Podcasting Advisor

Ready To Start Podcasting?

Join the School of Podcasting and get step by step tutorials on topics such as planning your podcast, choosing the right equipment, plugging all your podcast equipment in, creating your podcast website, understanding Wordpress, Understanding RSS, Publishing Your Podcast, Growing Your Audience and so much more. You have 30 days to try it, and if you're not satisfied, you can get your money refunded.

Sign up at www.theschoolofpodcasting.com

Jun 15, 2015

Quick Tip for Crowdfunding

When you find a tool to help your fund your audience (Patreon, JoyRide, etc) instead of sending those people to their website, use a pretty link and direct them to the page. Why? Because what if a better system comes along? You will have all these past episodes pointing them to a website that no longer is relevant. I lucked out once and I have a link to Audible. Audible change their company that handles their affiliate program so my link changed. By controlling your link, you can simply update what that link points to and your back catalog stays intact.

For Example: My Patreon page is schoolofpodcasitng.com/patron and my Joy Ride page is www.askthepodcastcoach.com/joyride

They Said I Was Nothing

Today I answer a question I originally Answered on Ask the Podcast Coach. It's from Elsie and Jessica from shepodcasts.com and they are wondering how to handle haters.

Here are some things to consider.

1. The Source.

Is this person a regular listener? If not, then let them go their way. They are not your target audience.

2. Do they Have a Point?

Is what they are criticizing you about have any validity?

3. Can you implement the changes without changing who you are, and the goal of the show.

If implementing these changes is very unnatural for you, or if it would change the dynamic of the show, then it may not be in the best interest of the show to put them in place. If you try to act a way that is not you, it makes podcasting a chore.

Do the Best You Can Do, and Sleep Well At Night

In my job as an instructor I get put into positions that were not made to conduct training.

Recently I was asked to teach a class on Excel 2010 where some of my students have had Excel 2007, and some has Excel 2013. Some had mouse skills, some didn't. Some could see, and others could not.

I did the best I could.

I try to live without regrets, but that can be a tall order.

Be Yourself

I crack jokes during my class to try and keep it entertaining. I teach a large amount of Microsoft Excel. It's primarily  number crunching program. Not exactly the most exciting. So by interweaving stories, jokes, and insights, it gives my students a "brain break" and makes the class go faster.

When my niece was growing up she was spooky smart. Why? Because she started learning playing computer games when she was 2. She graduate High School with 1/2 a degree from Kent State University. Why? Because she didn't realize she was learning. She was just having fun while Roger Rabbit taught her how to read on the computer.

Consequently, I try to do what I have dubbed "Edutainment." It's educational and it's entertaining (or at least not boring).

Someone Won't Like Your Jokes

Every now and then I will get a review from my students, and someone will comment that they didn't like something about my style. I'm ok with that, because in every class, in every situation, I try to the best I can with what I have at that time. I can sleep at night.

This week on Ask the Podcast Coach's post show, my co-host explained how he had a co-worker explain how they had found podcasts and were listening to Entrepreneur on Fire. She didn't care for John Lee Dumas (Blasphemy!) . Jim told her to try Pat Flynn's Smart Passive Income. She enjoy Pat's style more. Is John's style wrong? No. It's different.

Want to Start a Podcast?

Go to www.theschoolofpodcasting.com

Jun 7, 2015

Today I have the joy of interviewing Jessica Kupferman and Elsie Escobar from the Podcast called She Podcasts and now they have launched a specific Podcasting School of Women ($997). This segregated approach lead some men going, "Do we need a special school of Women?" and the answer (according to Jessica and Elsie is yes.

Podcast Rewind - Dee Snider on Radio

2:21 Today I play a small clip from Dee Snider's Snider's Comments podcast (iTunes) who explains how radio is so bad, that people PAID MONEY to NOT listen to it. Satellite radio requires more hardware in a time when everything was going to the phone. My favorite part is Dee asks, "Name me three people in their 20's that are listening to Satellite Radio."Dee's show is on Podcast One, and is available at DeeSnider.com and iTunes

Why a School of Women?

You may not be aware of this, but Men and Women are different. Men like to get to the point, and Women love details. In today's episode Jessica reveals a story where she asked a man about her show and his answer was to shorten the episode length and do more of them.  When she shared this with her female audience, they told her "NO! Don't DO THAT!"

In some cases Men "getting to the point" with their answer may come across as "salty." It may come across as impatient, and short. When a man answers a question he has good intentions (we love to fix stuff) and yet the delivery of the answer may not connect with everyone.

For the record, there are plenty of women podcasters (the women who are listening need to get their friends listening to BOOST the AWARENESS of women podcasters, as well as shows geared towards women.

Never Forget It's Your Show

Does this mean you need to be more politically correct when you speak into the microphone? One should never knowingly, intently say things to hurt people. However, in a world that is getting more and more sensitive - you're going to offend someone. You are the best at being YOU, and if speaking a certain way doesn't come naturally it may hurt your performance. It may cause you to over think topics.

One of the things I LOVE about She Podcasts is that I AM SO NOT THEIR TARGET AUDIENCE. Case in point, in one episode Elise admits she has a crush on someone. I don't think you'll hear that between Ray, Daniel, and myself on the next episode of the Podcasters Round table. And you know what? That is ABSOLUTELY OK!. You are NOT going to please everyone, and if you try your show will lose in the end.

Elise and Jessica were contemplating letting dudes into their private Facebook for women only. I APPLAUD them for NOT letting men in. It's THEIR group, and they can handle it any way they want. You can always make your own group.

How Did They Start?

Jessica and Elsie met at a business school and often crossed each other past. When Jessica heard that Elsie was podcasting she immediately connect with her. It wasn't long until they noticed there was no "female - podcast about podcasting." So they thought, "We should make one," and they did.

One Passion Different Approaches

When I listen to the show, Elsie (who has a background in Yoga) and Jessica (who may across as "Feisty") compliment each other well. Jessica is always ready with a joke, and Elise has an completely infectious laugh. According to their website, "Jessica Kupferman is an online business consultant who helps small business owners and solopreneurs find their voice, create irresistible  online products and design their business by their own rules. Elsie Escobar is a digital Jedi, working in the mystical paradox between tech and holistic living choosing podcasting and the magic of audio as her weapon of choice." It's a great mix.

What To Expect at the Podcasting School For Women?

podcasting_school_for_womenJessica is using her branding and marketing experience, and uses it to tie into Podcasting. Instead of "how to use Facebook" it is now "How to use Facebook for podcasting."

Elise can help with the Technical end as well as getting the confidence to press record.

Thee are insights into how to handle guests.

Elsie set up the course so that you examine yourself first. This way you can understand who you are, how you will react, and prepare accordingly.

They also go back, and explain what is a podcast so they can explain it to their audience.

The lessons are live, but recorded so you can listen later.

Other Podcasting Resources

If you don't' currently have the budget ($997) for the school, you can join their Private She Podcasts Facebook Group for free.

They will also be doing a full day session at Podcast Movement (save on your ticket to Podcast Movement - the event - using the code sop)

You can also list your show in their She Podcasts Directory

Ready to Join the School of Podcasting?

Get step by step tutorials

Private Facebook Group

Networking/Q&A "office hours" webinars

30 Day Money Back Guarantee

Go to 

www.theschoolofpodcasting.com

Jun 1, 2015

Today we look at what are the key ingrediants to stories that are used in books, movies, plays, and how some podcasters have used these elements to make engaging content for their audience. If you want to dive deeper into engaging content check out my friend Erik K Johnson at www.podcasttalentcoach.com who really know the ins and out of content shaping. 

Last 5 in 5 from Josh Rivers

Read to Lead Podcast with Jeff Brown (business books)

Wordpress Plugins A to Z  (learn about plugins )

Weekly Web Tools (tools for web designers)

Happened to Your Career

Chris Locurto Show

Thanks to Josh for the opening, and for the last five in five. Find Josh at creativestudio.academy

Stitcher Now in Deezer

Stitcher was purchased a while ago, and now those shows are starting to appear in Deezer. Full story

No Longer Impressed With Joy Ride

(8:35) I interviewed the head of Joy Ride a little while back, and I love their interface and other items. It was nice to see an alternative to Patreon. Well I've been trying to setup a campaign, and you have to jump through hoops. I've email their support twice (will try again, one more time). It just seems (in my opinion) the only way I get any help is to e-mail the head of the company. I will keep you posted.

If you want to see Dave's Patreon page, go here.

Patreon Podcasts Popping Up

(10:45) Official Patreon Podcast (itunes)

Unofficial Patreon Podcast. (itunes)

Podcast Listening Party - Dee Snider Launches Podcast on Podcast One

Dee Snider is the singer for Twister Sister, he has many successful radio programs and now is launching a podcast on podcast one. It's call Snider Comments. It has a super long intro, but Dee comes in attitude a blazin'. It should be fun.

Anatomy of a Story

A great book that looks at some of the best presentations and breaks them down and examines WHY they worked. Why they connected with their audience. The book is called Resonate: Present Visual Stories that Transform Audiences

Stories are often the same layout

1. A relatable likable hero

2. The Hero encounters a roadblock(s)

3. The Hero emerges transformed.

In some cases the hero was reluctant to take on the responsibility. They finally decide to take on the roadblock, you think they may not make it (but they do). Then you see them after they have made it through the storm/roadblock.

Entrepreneur On Fire Questions Use Many Of These Elements

I was on the Entrepreneur on Fire Podcast on episode 263, and looking at John Lee Dumas's questions they use elements of story telling

1. Intro

I will give a brief intro about you and your business, and then turn it over to you to elaborate. - introduce the hero.

2. Success Quote

Here you will share a success quote/mantra you enjoy & how you have applied it to your life. - transformation

3. Failure / Challenge / Obstacle

What failure/challenge/obstacle have you overcome and what were the lessons learned? - roadblock.

4. The “AHA” moment

Discuss an “AHA” moment you have had and how you turned that AHA into success. - transformed

Have you had an “I’ve made it moment?” - transformed

5. Current Business

What is one thing that is really exciting you in your business right now? - transformation

6. Lightning Round:

What was holding you back from becoming an Entrepreneur? - roadblocks

What is the best business advice you have ever received? - transformation

What is something that is working for you right now? - roadblock

Do you have an Internet resource, like Evernote, that you can share with our listeners? - insights..

What book would you recommend to Fire Nation? - insights into you, and great monetization strategy

Imagine you woke up tomorrow morning in a brand new world, identical to earth, but you knew no one. You still have all the experience & knowledge you currently have, your food

and shelter is taken care of, but all you have the next 7 days? - more insights into you.

Behind the Scenes of a Podcast Launch - Clammrcast is Now in iTunes463

Clammrcast Top 20 CountdownAfter recording a few episode I've now released Clammrcast into the public and into iTunes and Stitcher.

I didn't think people would download the back catalog (three episodes) but they did.

This did land me at the rank of 1150 in New and Noteworthy (subscribe, rate and review to help bump us up)

You don't need to have multiple episodes to be in New and Noteworthy. You can be new only for 8 weeks, you can be noteworthy ANY TIME. (so you don't only have 8 weeks)

I got 47 downloads of the first episodes, 31 downloads of episode 2, and episode 1 got 27 downloads.

I will be launching a new podcast that will not be an ongoing show. I will use it answer common questions (best microphone).

Mentioned in This Show

Best Podcasting Gear - Dave's Amazon Store of Podcasting Gear

More Podcast Money: Turn Your Passion into Profits - Book about making money with your podcast

Thanks to Henry from the Voices that Carry Podcast for the Review in iTunes.

 

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