I spent money on plane tickets to go to Podcast Movement. I worked for weeks on my presentation. Then when I went to deliver my presentation, the original attendance was not what I had hoped for. Today I share how I had two thought paths I could've followed. Half of the podcasting game is mental. Being mentally prepared for criticism. Being mentally always looking for insights into your audience. This is why you need to determine WHY you are getting into podcasting. There will be those times when things are not going as planned, and you want to quit. The WHY will carry you through. For me, a momentary lapse of purpose had me thinking of going down a dark place. I decided to go a different route. At the end of my presentation, the room was not entirely full, but it had tripled the few people who were originally there.
I had given it everything I had. I was sweaty, and tired. I had left what I had on the stage (more on that next week when I hare a story behind an interview). When people choose to listen to your podcast, it is an opportunity to connect with them. It is an opportunity to impact their life. Don't take your audience for granted, and always deliver your best performance. I'm glad I did.
For more information on the presentation go to www.schoolofpodcasting.com/pm14 (slides, videos, etc).
Fresh back from my trip to the Podcast Movement event, I share two stories of how podcasters are making a difference. We are being seen as the voice of customers; we are being seen as people who can influence others.
Corey shares how a contest for free Chicago Cubs tickets seemed unfair. He wrote a blog post and spoke honestly on his podcast. He was nervous when an official from the Cubs reached out to him. Then he found out his podcast and blog had been used to help change the rule for contests run by Major League baseball.
I have not been of Blog Talk Radio for a long time (their audio and other issues were pointed out in this post) so you can imagine when I was attending Podcast Movement 2014 and a Blog Talk Radio representative approached me. Then he started off his remarks with the phrase, "About your post..."
I was amazed when General Manager Andy Toh said he had taken my post, and was using it to help rebuild Blog talk Radio from the inside out. He explained how the new beta version will be able to export audio at 128kbps (CD Quality). Andy know there there will be a lot of improvements needed to get my official seal of approval, but the fact that Blog Talk Radio was even attending the vent, and that they are planning on making changes to their service shows their dedication to the community (where hosting companies like Podbean.com and Podomatic.com where not in attendance). As always my two favorite providers Libsyn.com abnd Blubrry.com had booths and I will be talking about Libsyn.com's redesigned app in a future episode.
Pat Flynn made 89,903.53 last month. This is down from the 89,000 he made in April. This doesn't happen by chance. Pat has always been a hard worker. If you haven't check out his book Let Go, then you should. You read how he did all the things you were supposed to do (go to college, work insane hours to get up the corporate ladder) only to be let go. Pat had been studying for a certification and was using the web to store his notes. Later when he passed the exam he uncovered that his notes were very, VERY popular. So he took the notes and repackaged them as an ebook, and put it up for sale. He never considered himself an author, but why not. It made (and continues to make ) a LOT of cash. Along the way Pat shares the good the bad and the ugly of his journey. Today he shares some insights into what it takes to create content that truly resonates with your audience, and how he is taking podcast players to a new level with his Smart Podcast Player.
Pat spends HOURS writing a single blog post. When you read his posts at smartpassiveincome.com you will see the insane amounts of detail that he puts into his posts. The goal is always to inform his audience in an unbiased way. The goal is to help his audience make an informed decision. By not selling out to the top bidder, and only talking about products he has first hand knowledge of, Pat is not only a resource, but a trusted resource. Pat knows when he is most productive (he's a night owl) and that's when he does his work. He has a dedicated office. He admits that its hard to separate work and family, but in the same way that a employee clocks out to go home Pat knows that when he leaves his office he has "clocked out" and it's time for his family. When I read the book Let Go you get to see bonus videos of Pat with his family. It's very cool, and his passion and love for his kids is beyond evident. Pat learned that you need to let others who can do things better take over. He tried to turn his book into an audio book, but later hired someone to read it for him. It was a lot of money ($1400) but that money came back to him. Many people are envious of Pat's bank account. I envy the time and influence Pat has with his children. Pat took his successful blog and grew his audience using a podcast. When Pat meets people at conferences, they all mention the podcast. It took Pat a year and a half to build his audience
When Pat launched the Ask the Pat podcast ( a quick daily show where he answers one listener question) . He had a custom player created. You can find it at www.smartpodcastplayer.com or at www.askpat.com it has built in share buttons and if you have a large catalog (like a daily show will produce) it makes it easy to browse through the episodes and listen to the one you want. How Does it Work? It doesn't matter what media host you use. You input the location of your RSS feed and it pulls the information from that and creates the payer. This way when you release a new episode it automatically is added to the player. If you use soundcoud as your media host (for the record I would only use soundcloud as a secondary host - see my thought on this) you can add additional tags which may help you be found, and help people discover your content.
Pat rolled it out to a limited beta group knowing there would be growing pains. Pat knew there were features he would want to add, and by rolling it out to a select few, he had a built in focus group to help him identify and prioritize new features that will be added to the player. When it first rolled out there were limited choices to the colors you could use. Now you can use any color for your player.
As expected there were a few bugs when it rolled out. I worked with his group and they were very responsive and a great group of guys. With my recent moving of my website to a new host, I have had other priorities and have not activated the player on the new host (not that it takes a lot to put it into place - you know podcast movement, etc, first things first). Flexible The Smart Podcast Player allows you to put a full page of your podcasts in one spot ( see screenshot) or you can put a single episode on your site. It will be exciting to see what features are added in the future. Pat talked about wanting the player to prompt you to join a mailing list (or other call to action). He realizes that while you could throw in a bunch of features, its best to roll them out slowly and make sure you are adding features that are wanted.
Pat talks about he is asked on a daily basis to promote products. Many of these have huge payouts, but Pat knows that if he were to endorse a product that turned out to be awful, his trust would be ruined. He has the intelligence to know that the most valuable thing you have is the trust of your audience. He could have a list of hundreds of thousands of subscribers, but if they don't trust your content - it's worthless. If you're in it for the long haul, guard your audience and protect from the people who are looking to make a quick buck. Find all things Pat at www.smartpassiveincome.com www.smartpodcastplayer.com www.askpat.com www.nichesiteduel.com
Today we talk about identifying your perfect customer and then making a podcast for them . We also hear a story of courage from a young 14 year old boy. We get an update on the patent troll case, and a book review
Today I get feedback from a 14 year old Australian boy who had the courage to ask to speak at a Wordcamp. Sure enough he passed, and was able to speak in front of 500 people. His attitude, "What the heck, let's try and see." I think we all can learn from William and see that while we may not think we have the credentials, WE DO. For those above the age of 14, you have a bit more history under our belt.
Ben Kruger produces the Authority Engine podcast and is known as the "Podcast Marketing Guy" who took his passion for marketing and incorporated it into a podcast that helps people use podcasting to bring in new clients. He offers services for small business who just want to create content (and let Ben and his team do the rest) Some topics we talk about are: Does your show need to be daily? How many downloads do you need to be successful? The key is targeting your audience. Find the top leaders in your niche and help them deliver the best content to their audience. Don't do a giant commercial. Start building your email list with tools like Aweber and Mailchimp
Ray Edwards recommend a bunch of books on his last episode. I've heard about the Scorre conference and it turns out the man behind it has written a book about it (for those who can't afford the $1300 for the conference). I've only read the book's first two chapters and it's been highlighted so much it looks like a pee'd on the book. I'm using it to shape my presentation at Podcast Movement. I can see this being useful for people: Doing presentations Pastors Podcasters It really talks about how you should THINK before pressing record.
Adam Carolla was being sued by a company who claims to own a patent on podcasting (they are trolls, they blackmail people for money). They picked on the wrong dog, and this dog has a microphone and bit back. Well the troll is now saying "never mind" and has decided to drop the case and go after TV networks (more money). Adam is NOT dropping the case as most of us feel we can prove their patent is invalid and then they won't be able to sue ANYONE in the future. YOU GO ADAM! Full story