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School Of Podcasting

Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. This could ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.
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Now displaying: March, 2007
Mar 26, 2007

In this episode I talk about a couple of nightmares I've run across including:

My RSS feed in iTunes somehow got changed to http://s (podpress maybe? I'm not sure...). I had to change my RSS feed in iTunes

To change this you need to (accorsing to Apple's Forums):
Podcasters occasionally need to move their feed from one location to another. In this case, you should not remove your feed. If possible, you should set your web server to return a 301 error and redirect when receiving a request for the old feed. Doing so will cause both the iTunes Music Store and the iTunes clients that have subscribed to your podcast to pick up the new feed URL. Be sure to maintain the redirect for at least two weeks to ensure that most subscribers have attempted to download your most recent episode and have thereby received the new URL.

If you don’t know how to return an HTTP 301, you can use the <itunes:new-feed-url> tag described in the iTunes RSS Tags section below. The tag will cause the iTunes music store to be updated with the new feed URL, but it will not inform iTunes clients of the new location. You may choose to include an audio note in your podcast, informing your subscribers that your podcast has changed locations. After adding the tag, be sure to keep your feed running at the old URL for at least 48 hours.

Then later I did a somewhat time sensitive announcement only to have feedburner fail to update my feed.

Lesson Learned: Never fail to occasionally go back and experience your podcast through the eyes (and mouse) of a new subscriber. Double check your feed(s).

LAST 5 IN 5 from Canis Lupus of http://bandtrax.podshow.com/

Ask a Ninja http://www.askaninja.com/
Hope is Emo http://www.hopeisemo.com/
Accident hash http://www.accidenthash.com
Mac Break Video Podcast http://www.twit.tv/MB
Yuzzy's Weekend Dancefloor  http://ywdp.blogspot.com/

Other Sites Mentioned:

Podcast Secrets www.secretswithdave.com  Coupon PC916
Big Break Podcast www.thebigbreakpodcast.com


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Mar 19, 2007

Podcast Secrets
Dave talks with Paul Colligan of www.paulcolligan.com about the upper level class starting MARCH 20th! about monetizing your podcast.  Here are some thing they will be teaching you:

* Exactly 8 reasons why Podcasting brings them, and can bring you, a critical business (and profit) advantage.

* 7 secrets to producing profitable Podcasting content in the fastest possible time.

* 9 marketing channels for the Podcasters ... and how to leverage each one.

* The 6-Step Podcast Monetization Roadmap

* How to part-the-curtain on the listening habits of your audience, and leverage that knowledge to produce profitable audience action.

* At least 5 things, you can implement today that will integrate your Podcast content into your business structure ... and how to see results almost instantly.

* 7 steps to getting your Podcast audience to take the very actions you want them to take.

For more information see www.secretswithdave.com and use the coupon code PC916 to get 79 OFF the price. If you can't attend, you will receive the call via podcast the next day.

BONUS QUESTION - DOWNLOAD IT HERE


 

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Pauls Other Podcasts
www.podcasttools.com
www.megapodcastlive.com
www.affiliateguypodcast.com
for more see www.paulcolligan.com

Mar 12, 2007

WARNING - This show contains clips of Keith and the Girl (and are NOT worksafe).

Dave continues his talk that was started by people passing information about Podshow.com that was false. This week will be the final word from me on this.

Some people still don't understand the concept of specifics reasons by throwing out inuendo and hearsay. Here are some of the things we've learned:

When you are making a point, credability can be ruined with one wrong word.

Some people thing Podshow is elitest because of their bumper. While I do not personally find this an elitest action - some listeners brought this up. Comunication has always been very subjective.

One person was upset becuase he couldn't get a return phone call. Again, I can see where this person was upset.

Keith And The Girl Had These Issues
1. Adam Curry kept messing up their name. This was annoying to KATG.
2. Keith didn't accept Adam Curry's explanation of the Podshow's messing up the RSS feed.
3. Keith didn't understand the reoccrung advertisements that Adam was speaking of in his blog, and called it shady. I explained this is the new product placement marketing.
4. Dave explains that downloads are important, but there is a value to the niche podcast as well.
5. Keith said that Godaddy adds make no money. I know for a fact that this is not true.
6. Keith reads the terms of service and has a serious problem with the fact that Podshow can do anything with your show - forever - even if you leave the network. Dave admits that many people have a problem with this clause in the contract. He throws out some points such as the Mommy Cast, The Roadhouse, Tartan Podcast all have left the network and none of their content is being sold. Admittedly this has potential to be a horrible contract, but it also has cabaility to further promote your show.
7. Chemda brought up a good point that people are doing this with different perspecitves. For example people who are doing it for fun may have an extremely different persepctive on podcasting, and moentizing your podcast. Dave points out that if you are a contracted podshow producer your contract (like any contract on the planet) is up for negotiation.
8. Keith points out that their show can be listened to on podshow.com and he feels that podshow is using their downloads as part of the total downloads they are reporting. Dave points out that Keith said that if Podshow hates Keith and the Girl so much, they should pull them off their network. Dave flips this and asks, "If Keith and the Girl hate podshow so much, why don't they ask to be pulled off of the network?" If they did, and podshow failed to do so that would be a story.

Some lessons learned:

Don't podcast angry as you may say things you regret later. If you are making a serious point, make some note cards and save your crediability.

Dave apologizes for slighting the other podcasting networks. It's true, I can admit when I'm wrong.

Dave explains whe he thinks happens when you use the podshow player. It does work, although it may be slow.


 

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Mar 5, 2007

I change format today because I have a serious point to make. If we are the NEW MEDIA, we have the RESPONSIBILITY to RECOGNIZE that the Microphone has POWER. Here are some key points from my rant.

BIG MEDIA wants us to fight amongst ourselves. Podcasting has enough competition from other meida sources, so why make one of our competitors "other podcasters."

You can say negative things about other people in the community, but you better be willing to explain why and prove it. As a reporter, as part of the NEW media, it is still YOUR responsibility to present the FACTS.

I use the example of recent accusations thrown at Podshow. As I have a show on in the Podshow network (this one is not by MY choice), I wanted to dispell some of the rumors about Podshow.

YOU THE MEDIA (from Paul Coligan's Book "the Business Podcasting Bible). If we are going to accept that role, we need to also accept that responsibility.

Shame on you Keith.


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