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At Podcast Movement Kevin Smith said to forget hanging around people who would answer, "Why?" when you said you wanted to try something, and instead hang around people who said, "Why not!" Troy Heinritz is a why not kind of guy. He had spent some time in radio, and start a podcast. In today's episode you will hear how his story has grown and grown, but it started with a single tweet.
It started by reaching out to someone on twitter because the guy had a bible verse
That lead to ABC PR calling to see how they could help the new podcast
Get an IMDB pro account and get all the contact info for people you want to talk down.
Through building a relationship with his audience. someone in his audience knew one of the writers.
Relationships with PR people lead to interviews with more writers
Troy is now seen as the "voice of the audience"
He has received free "Shwag" from companies to promote
He is having a blast.
How he balances Marriage, Children, Work, and Podcasting
He co-hosts the Packer's Fan Podcast and just got a sponsor for the show.
Spreaker.com (use the coupon sopfree)
Ready to Start a Podcast?
Check out www.theschoolofpodcasting.com
I recently started a podcast in a narrative fashion about a documentary called the Messengers, as I've never done this style of podcasting before. Here is what I've learned.
You have to know what story you are going to tell so you can add some intrigue, inspiration, comedy, etc.
You need to catalog everything. The Sooner the better. So if I make a phone call, get audio from a video, I catalog everything.
Identify your plot. For my first episode I wanted to tell the story of how and why everyone got involved, with a subplot of some behind the scenes. Then I wanted to build interest in future episodes. Looking back, it might've been better to keep it short and precise.
It takes A LOT of time. This is why shows like Reply All have a team of 15 working on their show. Right now, I'm a team of one. The first 20 minute episode took around 4 hours. That is roughly a 12:1 ratio.
My tool of choice here is the software Hindenburg Journalist. It's $99, and works on both Mac or PC, and you can drag in a bunch of files, cut them into pieces and then drag and drop them into the order you want them. It also auto levels the audio, and in this case I have all sorts of audio.
Get the best audio you can. This is true for every podcast. In my case I had some phone conversations that sounded horrendous next to a skype call. I always judge if a clip is helping the story.
Beware of the creep. What I mean by this is as I'm creating an episode about things that have already happened, there are things happening NOW. You have to think through the ears of your audience. They only know what you have given them.
I'm reading Out on the Wire: The Storytelling Secrets of the New masters of Radio which I realize is a bit backwards. I should've read it before I started, but sometimes you just got to jump into the pool.
15:15 I saw Ghostbuster this week, and found it very "Meh." It didn't scare me, or make me laugh. It was a shame as there are some really talented people in it. When we try to recreate someone else's magic, it typically doesn't work. I'm sure if we said some old show from the 1920's compared to a show in 1983, I'm not sure of movies that were better than the original. Typically a copy/remake of something isn't as good. With this in mind, don't try to copy someone else's show. Be yourself. Your audience will thank you for it
18:03 Is this you? You know you're a nice person. You're a good person. You're not perfect, but you always do your best. You have things you are proud of, and things you might wish to forget. Does this sound familiar?
I'm going to share something I did this week. I talked at the beginning of the year how 2016 was going to be me getting out of my comfort zone. So I'm going to share a bit about my life, what goes in my head, and how I pushed through, and how you can too. In the end I'm glad I did, and you will be too.
Here is some back story.
We all have these. We all have something to say. But it is the past that often steps in to stop us from doing really good things in the future. Sometimes when these wounds are still fresh, they can really set you back.
For me, I now work from home. It's weird. I go days where the only person I talk to is the check out girl at the grocery store. I might go to Bob Evans just to have chit chat with a waitress. It's weird. So I went to meetup.com and signed up for all these groups where people that are around my ago go out and explore the city. I could use some friends. It sounds like a good idea. But I had multiple opportunities to go. I always found other things to go. Here I would love the opportunity to have conversations, and yet I now had all this self doubt in my head. They say the older you get, it takes longer to heal, and that may be the case here.
Sometimes you have to baby step it. Sometimes those babies steps can lead to huge outcomes. I am going to relate this to podcasting in just a second. So I decided to go to a restaurant/bar to hear some old friends band. This was an area in Akron, Ohio called Portage lakes. It was a beautiful night to hang by the lake, listen to some friends, and do this thing called relaxing that I hear people talk about.
Did I mention that there is a female lead singer in the band?
I've known her for years. We always joked how I was married when she was single. She was in a relationship when I was single. Now we are both single.
I walked up behind her and said, "I remember you." Well, the reaction I received was amazing. One would've thought I was a returning soldier coming home from the war (inert divorce joke here). She almost cried. It created somewhat of a scene. Her guitar player (another long time friend) had not seen me in years (all of my friends from my home town have not seen me in about 8 years). I turn around and there was another musician that I had actually played with in one of my old bands. Here is the point. There were people there waiting to connect with me (I did get her phone number by the way). They were all glad to see me. All I had to do was push through and make a little effort. As we often say on this show, "Nobody will punch you in the face" (thank you Ryan Parker of foodcraftsmen.com ) and nobody did. So when you push through and you start your podcast, there will be people there glad to meet you.
So why did it take so long? Because I would over think it. What if I met a woman? Where would that go? Etc, I would WAY over think it. I made it way super complicated in my mind. I think we do this in podcasting. We start thinking about our HUGE audience that we are going to have, and we focus on all the technology, etc. We make it super complicated in our head, when in reality its not. You don't have an audience, and by the time you get some numbers you will have had some time to work out the kinks. Instead we focus on the people who may not like us. You know what? There may have been people who didn't like me at this bar because I was drinking water? You know what I didn't notice because I was busy spending time with the people who enjoyed my company, and that's what you can do with your podcast.
Here is one of the coolest things about podasting. In some cases, you are the team. You are the committee. You are the program director. You don't need to ask for permission. When I was at Podcast Movement, it was kind of weird as I had to check in and see what my boss wanted me to do. When you are recording your podcast, no check in is required. You are 100% completely in control. It is YOURS. The only person who can stop you (for the most part) is YOU.
29:02 I'm full of stories this week. I also attended a birthday party for my brother. Also in attendance was my niece and her three children (my great nieces and nephews). I showed up just in time to see my 8 year old great nephew (who had started the day in a life vest) jump off the diving board into the deep end, tread water and swim to the side. Now his first attempt he didn't jump straight, and aimed toward the side of the pool. There is where the experience swimmers (his Mom, and the adults) advised him to NOT jump towards the side because you might do too good a job and bang you head on the side of the pool, which happens to be concrete.
Shortly thereafter his five year old sister did the same. She needed a bit of help to get to the side of the pool, but it was amazing to see someone jump off a diving board when there is a chance of drowning.
Later my Great-nephew said, "I'm proud of myself." Here again, someone had faced their fears only to come out the other end feeling good.
Podcast Movement was a great success as all of the previous events. WOW. The one thing different this year was I was working for Libsyn. I spent pretty much three days talking from about 7 in the morning to somewhere between midnight and 2 AM talking loudly. Consequently, my voice is still kind of raspy today. I had originally planned on playing the talk I did, but to be honest the audio has so much room noise it's unusable. Instead I want to share some quick insights from Podcast Movement.
I love Giordono's Pizza. Every time I go to Chicago I have to get some. It's super-duper thick, and it's quite yummy. They look small, but one piece will fill you up.
We went one night, as did apparently the entire event. There was a 90 minute wait. We found out that we could order out pizza and they could start making it, and then (hopefully) by the time we got to our table, the pizza could be ready.
That sounded like a great plan. The problem is what we were told and what was reality were very different. We got to our table and instead of having the pizza soon, we waited another 90 minutes. So all in all we waited three hours for food. Was the pizza good? Absolutely, but did it make me roll my eyes back into my head and make me go "oooooh this is soooooo good..." like the other times I've enjoy ed their pizza? No. Why?
I had been telling people how good it was. That is half the fun of going there is to take someone who has never had their pizza, and watch their face. But after three hours of waiting, unless they threw in a Heil PR40, I don't think the pizza would've lived up to the hype.
So if you are a person who is getting ready and setting up your auto responder, your squeeze page, your sales funnel, etc. meanwhile you had already told your audience that you would be launching a podcast "soon," by the time it arrives the wait may take away from the over-all experience. With this in mind, be careful when you announce your podcast is coming. You might want to wait until you have a finished episode ready to go. You might want to wait until your show is approved in iTunes, Google Play Music, Stitcher, etc.
I ran into Nicole of the BBRshow.com (Business Building Rock Stars). If you count from the top she is currently #81 in "New and Noteworthy" and said she doesn't seem to be getting any major push from this position. She said she is seeing slow steady growth. This segment was recorded using nothing but my phone.
I was honored to be nominated in the Technology category and then the PEOPLE'S CHOICE! (but didn't win either). I had a speech in case I won. It went a little something like this:
Look, I don’t win very often, so I’m going all out on this. OK? I would like to thank:
My listeners. Without you I am nothing. To the members of the School of Podcasting. Thanks for picking me as your coach. It has been a pleasure serving you. A special shout out to the Ask the Podcast Coach chat room. You folks truly are neat.
Thanks to the academy, and to my fellow nominees. It was great to be nominated with you (I’ve been nominated for 8 different awards, and I gotta say it is nice to win).
To my co-hosts I’ve have over the years. Rob Walch, Paul Colligan, Gary Lealand, Erik K Johnson, Jim Collison, and of course my tripod brothers Daniel J Lewis and Ray Ortega. Gentlemen thanks for being great co-host and in some cases competition, but thanks for being even better friends.
To libsyn for hosting all of my files without a glitch, and thanks for the job while I’m at it. Use the coupon code sopfree to get a free month. Cmon, you know I had to go there.
This is really overwhelming. Ask my ex-wife and she will tell you I don’t handle compliments well.
I do want to thank some people, Daniel J Lewis, Marcus Couch, Erik K Johnson, and Steve Stewart who called me during my divorce just to make sure I was OK. As I got divorced 10 days before Christmas, Steve took time out his family time, and called me on Christmas day. I know we like to talk CPM advertising, and income reports, but when you’re spending Christmas with your cat that phone call was worth a million dollars.
Two more quick points. If you’re almost ready to launch your podcast, but you’re waiting on that one thing LAUNCH. An almost perfect podcast will impact 100% more people than the one that never makes off your hard drive.
Lastly, people ask me why I have Jeremiah 29:11 on my website. Well in 2015 I got divorced. Shortly thereafter I was laid off. I was estranged from my family due to some things my ex-wife had said. It was a dark place. I moved back to my home city of Akron where I now have a peaceful house. I called some friends and got a job at Libsyn. After 7 years of not talking to my brother, that bridge has been restored. So when things get dark, remember Jeremiah 29:11 it goes a little something like this. “For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future.” Tonight I stand here with a trophy in my hand and say this is why I have Jeremiah 29:11 on my website because it's true.
Thank you all
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Comments? Call 888-563-3228
I will be working Libsyn booth all week except for my Q & A Season on Friday at 10:15-11:00 on the Solutions Stage. Please find me and say hello. I would love to meet you.
Have fresh batteries in your portable recorder
Have your business cards
Clean of the SD card
Comfy shoes and breathe mints are a must.
If you have a conflict between a session and a discussion, stay in the hallway and continue the discussion and listen to the recording.
8:13 Today is this third appearance of "Glenn the Geek" from the horse radio network. Glenn is making a living through his podcast, and a lot of hard work. Today we find out.
What mistake Glenn feels he has done, and wishes he could go back and change it
What equipment he is using the create his live show including callers.
He gives some insights into selling ads on your show.
His insights from Magazines, and how Glenn is now helping magazines in his niche get into podcasting. Not only does the magazine bring over their audience, but they also bring over their sponsors.
His biggest hurdle is booking guests
Why you should look at every problem as an opportunity.
Glenn is using Mixlr, Call in Studio, Google Sites, Audio Hijack Pro, Auphonic, and he uses three separate computers. You can see when you add "live" to your podcast, your technical skills need to go up.
Glenn embraces the pressure that live brings, and he likes the feel.
Check out Glenn's Network at www.horseradionetwork.com
43:50 An easy way to cut down on "room noise" grab the cushion from your couch.
New and Noteworthy Experiment
51:42 If you go to www.becauseofmypodcast.com/itunes
Please rate, review, and most improbably subscribe to the Because of my podcast show.
I now have 65 ratings. I have a total of 559 downloads over six episodes with the highest episode being 171 and the lowest being 58
I'm on row 91 of the Technology > Podcasting category. I am still not listed in the "main" new and noteworthy. But I'm noticing a trend on who is.
Jim Norton - comedian
Kathy Smith - "famous" health expert
The Dallas Morning News
Gimlet Media - Ebay podcast that's not about eBay
Michael Kosta- Comedian E! Network.