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School Of Podcasting

Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. This could ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.
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Now displaying: April, 2015
Apr 27, 2015

Today I take a look at Podcasts.com a new free media hosting company. I've seen a few services like this come and go along the last 10 years. So many people get excited because its free media hosting. Here are some of the things that I have experienced.

  • They show Adam Carolla on their front page along with people like the Twit.tv network. I would be VERY surprised if these people were using their service.
  • I sent a support request over 48 hours ago and have received no response.
  • There is no way to put the audio on YOUR website. Their system is all about pointing people to THEIR website.
  • They create a secondary RSS feed for your show, and they offer NO redirect. In other words, they get between you and your audience. This is really bad
  • Their stats are beyond basic
  • There isn't much documentation for some of their features

On the other hand

  • They offer android and iOs apps to listen to podcasts
  • They offer private subscription only podcasts
  • They offer the ability to sell merchandise

The site is owned by Emerge Media who state that "We're grateful to help 50+ million people communicate in 190 countries, find information and entertain when you need it most." They own person.com, directions.com, womens-health.com, information.com, muchgames.com, bands.com,translate.com and now podcasts.com Their mission statement is, "Taking on the essential roots of everyday tasks and breathing real life into the technology behind them. Empowering humanity in supporting each other and giving them the tools to create a meaningful society surrounded by technology." My Opinion As it doesn't cost you anything, if you've got the time I could see uploading files on to this service as a secondary distribution channel. Realize this may not bring

We've Seen This Before

Podbean is still showing twit on their front page (again, doubtful as they have sponsored bandwdith). Around 2006 Podshow (later Mevio) invested a TON of resources to make a web based system that made podcast subscriptions easy. It also duplicated your feed and people got REALLY mad. There is an article in the latest edition of Podertainment magazine explaining how people who use Podomatic are somewhat slave to them (as they control your feed, you have to upgrade to be able to put in the iTunes redirect to tell iTunes to listen to your new feed).

The Average Life Span of Free Media Hosting

How long Does free last? Podango 2. Mypodcast.com 4. Years Justin.tv 7 years Podshow/Mevio 9 years (they spent over 30 million in funds) Average? 5.5 year  

Because of My Podcast - I Interviewed a Supreme Court Justice

Eivind Arntsen shares how his podcast about the (loosely translated) "Legal ABCs" in Norway lead to him interviewing a Supreme Court Justice. You can find his podcast at www.dalan.no More Free Hosting Woes: Mark From Geocaching Podcast Marc explains how he saw a podcast in New and Noteworthy that played a prerecorded message from Podomatic because the host had burned through their bandwidth limit. It's a shames as you can pay somewhere between $5 and $20 to have unlimited bandwidth with companies like Libsyn.com and Blubrry.com (and you can get a FREE month using the coupon code sopfree at either provider). Check out Mark at ohbeep.com

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School of Podcasting

Apr 20, 2015

Today I give some behind the scenes of NMX. This was a job 7 months ago I wasn't sure how to handle it. I did it, The show had some great moments, and some moments that we could not control (Podcast Awards). We answer the following questions: Why was the opening keynote on day 2? What happened to the Podcast Awards? Will we be co-located with NAB Show next year?

Last 5 in 5

Mordant from www.successfreaks.com share the last give podcast he listened to. These included:

The Tools Podcast

The Nerdist

Stuff You MIssed in History

Grammar Girl

 

Clammr is Completely Addicting

When I was at the show I asked Jason Bryant what booth to visit and he said, "Check out Clammr." So I did and I interviewed the guys. Later on my way home I had an extra-extended layover in Houston and began to play with it. It's really cool. In the few days I've used it, my clammrs have been seen hundreds of times. What is a clammr? It's an 18 second clip of your show, or you just recording from your phone (I did an update from the houston airport). You can pull from all sorts of sources for audio, and then you can go in an pick the best 18 seconds (or less). You can even do your own multi-channel recording. You could record yourself saying, Here is a clip from this week's show, and then mix in the clip all from your phone.

 Podcast Advertising CPM Getting Weird

During Norm Pattiz keynote, he said two things that confused people. One was that no matter what we thought about the Podcast Awards (which podcastone.com sponsored) he made money. That turned a few people (myself included) off (nobody likes to be sold to). The other one was that PodcastOne.com was using "impressions" instead of download numbers. I had heard rumblings about this and thought, "I need to have Norm explain this to me." Half way through my question, he let me know that there will ALWAYS be gray areas in whatever system of measurement you use. He was very passionate about it. Later I went up to him and explained I didn't mean to upset him. I then learned that Norm wasn't upset. He is just passionate. As we spoke, I could see two very different sides of a fence. Norm with his mammoth sized history in radio, and my 10 years in podcasting. Norm didn't seem to want to apply any filters to his numbers. This makes sense coming from radio. You supply the biggest number you can to the advertiser who then pays you a low CPM (cost per thousand listeners/downloads). In podcasting, we thrive for hyper accurate numbers (which means smaller) and then charge a higher CPM. In the end getting both sides to meet in the middle may be impossible. What we do agree upon is that we want to give our customer (advertisers) a product in the format they want, that delivers value. At this point both sides of the download/impression discussion are saying THEY have THE way to measure. At any rate, with only 8% of podcasters getting 5,000 downloads or more it is not something that most podcasters even think about. However, with services like Blubrry (which spreads one advertiser over many multiple shows) a smaller CPM makes it pointless for the samller shows (which Norm does not deal with).

Subscribe on Android

Blubrry has put together technology enabling listeners on Adnroid to have a one click Subscribe. Currently this is supported by the Podcast Addict app, but Todd Cochrane and the Blubrry team how to get mass implementation over the next moth. It's super easy to use. Take your RSS feed URL and paste it into the box at subscribeonandroid.com, and it will spit out code for a button that when an android users clicks on will have their app of choice open and subscribe to your podcast. As this is BRAND NEW, currently only Podcast Adict supports this, but we are hoping for more adoption going forward. Here is what the button looks like Subscribe on Android Blubrry also has a new feature where you can replace any file that you have previously publish without it counting against your monthly allotment. They also allow you to go over your plan by 25% (once a month) with no penalties. This means their 100 megabyte plan would allow you to go up to 125 megs. Full story. If you want to use Blubrry hosting, or their stats, use the coupon code sopfree.

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Apr 13, 2015

Today we have great new! The Podcast Troll has been stripped of their patent. We alos have a lovely story of a father and son creating a podcast together at oowrestlingreview.com

Brandon Turner Adds Personality to His Website 

Brandon has an article on Entrepreneur Magazine's website. It's title 5 Ways Podcasting Help Your Business

His podcast helps him:

1. Generate traffic

2. Build relationships with his audience

3. Increased Conversations

4. Better publicspeaking skills

5. Direct learning from influencers

You will hear how 70% of the people who join his membership program are podcast listeners. 

 

Mentioned in this Episode

Run Click Webinar Software 

Apr 6, 2015

While one of the coolest features of the podcasts is the ability to time shift. I can record this on 4/2 and you can listen to it years later. There is one element missing in this and this is live feedback. You get feedback, but it is later when your audience consumes it. Like most things, the more features you add to a product, the more complex it gets. Taking (and recording) phone calls is one of those things that its hard to do without adding more mixers, cables, etc.

Join in on the conversation by dialing 888-563-3228

First Words of Wisdom: Don't Do This

Unless you REALLY want to do this, don't. You will need to (more than likely) pick a time when your audience knows you will be there. Keep in mind when you first start out, you DON'T HAVE AN AUDIENCE YET. So you will be adding extra complexities that will burn you out as a new podcaster and make you want to quit.

How The Stars Take Phone Calls on Their Podcast: You Call Them

I know Jillian Michaels will announce on her Facebook page when she will be in the studio recording her calls. If you are free during that time you send her staff and email with your name and your question. They call you, and get you on the show. I believe Ice T does the same thing.

A Free Way To Take Calls: Google Voice

You can get a free phone number from Google (better known as Google Voice) and route that number to your smart phone (thus saving you from giving out your cell phone to the public). You then talk into your microphone and your phone at the same time. The microphone sends your voice into your mixer, and the phone sends your voice to the caller. To get the caller into your mixer,  you can use an 1/8" to a dual  1/4" cable (like this one - affiliate link). You then send the mix of you and your phone into your computer or portable recorder. The Good News: It's free and its easy to control. The Bad News: There is no cue (a line of callers visible to you). Also, as this is your cell phone your wife may call into the show. Reality: Not a bad option. The lack of cue is not an issue as you may not have any callers at first.

Skype in Numbers: $60 a Year

It's very hard to find pricing on the skype site. A forum post showed the price as $60 a year. Here again, you have no call "cue" and it is first come first serve. If someone has called in, the other callers will just here the phone ringing and ringing. The Good News: If you have a co-host this is an easy way to get everyone to hear everyone The Bad News: Adjust sound levels is very limited. You will more than likely become acquainted with The Levelator software (free) and Auphonic.com

Call in Studio: An Inexpensive Call Cue Callinstudio.com charges .03 cents per minute for every caller (you can limit the number of people who can call in at the same time). The phone number is $6 a month. My most expensive show was around $8.00 for the episode (meaning $2 worth of callers). If you do an hour long show it will cost you $1.80 (.03 * 60 minutes).  In a nutshell it would take a LOT of calls to get close to the $40 that Blog Talk Radio charges. Connecting you to the caller. Here again, you can use you smart phone to call into the callinstudiocom. You can use Skype (free) to call into Callinstudio.com. You then take that sound and send it into your mixer. From your mixer into a recording device. You may have issues if you only have one computer. Sending sound (the caller) out of a computer and back into the same computer to record is the definition of feedback. You are feeding the sound of the caller back into the computer. This is where you need a mix minus. This means you send the sound of the mix (you and the caller) back into the computer minus the sound of the caller (this is where a portable recorder comes in nicely - you can have the main out go to the recorder and use an auxialry send to send the sound of just you to the caller.

The Good News: You have a call cue. You can have a screener. You can call guest.

The Bad News: You need an auxiliary send for everything you tie to the mixer. If its you and callers. You need an auxilary send on your mixer. If it is you, a co-host, and callers, you need two auxiliary sends. In other words, its getting complicated. its not impossible. But it gets complicated.

Blog Talk Radio: A Pretty Call Cue Blog Talk Radio is working hard on updating their system. They have a beta system that produces CD quality sound. In a few months this will come out of beta. This is great. According to their website you can use their free account and have up to five callers. This may be the best solution for using their phone technology.  While they have made great strides, I would not use them as my primary platform at this point. My biggest issue is if you use them as a primary platform (per their terms) you HAVE To use their RSS feed (and there is on way to redirect it). Also when I played with  their free account I can't schedule a show between 7 and 10:30 PM. The shows are limited to 30 minutes. Blog Talk Radio DOES make recording easy, but it sounds like a phone. When they get their beta finished you will be able to connect directly from your computer. When you spend $40 a month you can do 2 hours of show a day. Most people don't need that much time. You also get advertising impressions. In general, it is my opinion that you are paying for lots of stuff you don't need.

Tools To Stream Live

Spreaker.com: Spreaker is a great media hosting provider that allows you to stream your show live. Their free service lets you do a 40 minute show whenever you want. You can store 10 hours of media. Their chat system is pretty cool. For $20 a month you can do a three hour show, and store up to 500 hours (basically 9.6 years if you do an hour a week). When you reach your limit you have to pull some shows (I'm assuming older) off. They provide stats on your downloads. You can record via browser, or smartphone app, tablets, etc.

Mixlr.com Mixlr is not meant to be a media host. They make it super easy to stream stuff. Whatever you send at it, it steams. You can use a browser, a smartphone, etc. There are no real stats that you can check. They provide an email with stats, but in general, I would say they don't have stats. For free you can stream up to an hour any time you want. The quality is not as good as the premium plan  which is $10 a month. I really like their chat.

Keep it As Simple As You Can

While you may think adding a certain element is cool, you REALLY need to ask yourself, "Do I need this?" The more you add the better the chance you will be purcashing things to play and record on. On my Ask the Podcast Coach show (Live Saturdays at 10:30 am or catch the back episodes ) I was using my cellphone to connect to the phone system (I've used both Blog Talk Radio and Call in Studio) and I played my intro outro using my iPad that went into a my Behringer X1832 USB mixer (lots of auxilary sends) that went into my Mac Mini where I sent it to both Spreaker and Mixlr (I would not recommend that I do that as I'm always testing).

Because of my Podcast: Jeff Steinman

Jeff is the author of How To Quit Working: A Simple Plan to Leave Your Job for a Life of Freedom and shares how over 60% of his customers have read his book. His book and podcast have now become a business. The one thing that the podcast has really delivered is key relationships. Find out more about Jeff at howtoquitworking.com/

Marc Maron of wtfpod.com got to interview one of his idols Mick Jagger on his podcast. Speaking of Marc Maron, if you have netflix check out his TV show "Maron" and go to season two and look for the episode titles Radio Cowboy. Marc goes off on a morning zoo team and its hilarious.

Podcast Rewind:

I appeared on episode 8 of Podcaster's Group Therapy

I also appeared on the Timelines of Success show.

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School of Podcasting

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