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School Of Podcasting

Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. This could ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.
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Now displaying: February, 2014
Feb 23, 2014

Today we interview Chris Christensen  of the  Amateur Traveler podcast. He has been doing since 2005, and has won awards for his podcast(s) and been featured in national magazine's and newspapers. You can see all the places he's visited by viewing his episode map on his website. He is also the developer of Blogger Bridge which helps bloggers and podcasters get guests (more on that next week).

In Today's Interview You Learn:

Chris uses Linkedin to find guests and places to promote his show

Chris started in one direction and changed later. So don't feel bad if you change your format. Your podcast can often be a work in progress.

Chris networks with other people in his niche (traveler podcasts) and they often appear on each other's shows

He has a clearly defined audience profile that he uses to determine what will (and will not ) make it on his podcast.

His podcast is used to help people learn English

Chris takes action to find sponsors. In the beginning they didn't come to him

Dave's Tour of Duty [42:45]

Scott Johnson from the Computer Tutor Show sent in a comment after listening to the Podcast Review Show on the One Word Go Show. You can hear this example of a podcast Dave does not connect with at podcastreviewshow.com/29

In general great content does not happen by accident. Keith and the Girl explain how they have always taken their podcast serious. They take four hours to produce a one hour show. In my interview with Keith and the Girl, Keith said that even though they were podcasting in a spare bedroom, they planned out their show, and didn't treat it like "just a podcast."

The Serious Hobbiest

I did some research and if I joined a bowling league in Rocky River Ohio, my local alley would charge me $4 a game. If we bowled 4 games a week that would be $64 a month. It would cost $184 to by a ball, shoes, bag, cleaning rag, etc. It costs me $20 for media hosting, $9 for website hosting, and $1 a month for my podcast. That means it cost me $30 a month. This is HALF of what it would cost to be on a bowling league. I can spend $50 on an ATR 2100 microphone and be good to go using free podcasting software like Audacity and Garage band.

 

If You Must Podcast For Free (Please, Please, Please Don't)

Scott Boyd wants to know how to podcast on the super cheap. Here is his website. He uses Absolute RSS Editor ($30) to edit his RSS.  He uses Filezilla to upload your files.

You can build your website using a site like Tumblr, or Blogger. You can use Archive.org as a media host. You can use blubrry.com for stats. Then you would have to use Feedburner (a really bad idea in my book) to add your iTunes information. We hope that Archive.org doesn't slow down your downloads TOO MUCH when you get busy. We hope that feedburner is still around if you have to move your feed (when you finally decide to "do it for real).

So why don't I promote podcasting for free? Because I don't believe in it. I think anything worth doing is worth doing well. If you are so strapped for cash that $30 a month is too much money, then go to Moneyplansos.com and listen to Steve Stewart tell you how to manage your finances. I'm pretty sure just cutting out soft drinks, coffee, or your TV cable would give you enough money to pay for your podcast.

When I was younger I moved from a small apartment to a bigger one. Then later I moved to a house. If I had to do it all again, I would've stayed in the smaller apartment and saved my money and moved to a house sooner (and without the hassle of moving three times instead of twice). I have come up with the least expensive way to do a serious podcast. I don't recommend places that want to charge you $70 for a domain. I recommend Name Cheap and Godaddy for your domains (around $10 a year). I don't recommend web hosting that's $30 a month. I choose Host Gator for $9 a month. You can get 25% off using coupon " podcastcoach " .  I show you how you can podcast in mono and save 50% on your media hosting bill. All these tools allow you to grow. They are a solid basement to build your house on. Free websites, hosting, and other tools are not. They are good for that person who isn't sure if they want to podcast. They want to record one episode and see how hard it is.

Keep in mind, you spend more than $30 if you take your wife to the movies and you get popcorn - and that's for one night. Podcasting is $30 for a MONTH of activity. 

See my previous episode on Podcasting for Free.

Start Podcasting in Six Weeks Start 3-29

If you are looking for some personalized training we meet every Saturday from Noon to 2 EST for six weeks.

Feb 16, 2014

In today's show I talk about "back in the day" when people use to create promos (a short 30, or 60 second spot) that helped spread the word about their show. You often would "swap" promos with other similar podcasts. I'm not sure why (fear maybe that people would leave your show) this kind of went by the wayside. As word of mouth is the BEST form of promotion, I still like the idea of a podcast promo. This was inspired by a recent episode of the Podcaster's Roundtable where we talked about the Podcast Promotion Police.

Check out www.schoolofpodcasting.com/396 for more information

Feb 10, 2014
Today we interview podcast pioneers Keith and the Girl. They started out in a spare bedroom, but have always taken their podcast serious. They get to know their fans. They interact with their fans. They LISTEN to their fans (because their fans listen to them). In the end this has lead to top selling books […]
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Feb 3, 2014
 Today we focus on tools and insights into creating a digital product to sell to those you connect with on your podcast. I never advise someone to get into podcasting for the money. You make money from the relationship you form with your audience, and that takes time. If you do have an audience, today […]
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