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School Of Podcasting

Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. This could ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.
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Now displaying: May, 2015
May 25, 2015

Today I talk about David Letterman and what we can learn from his retirement. We also talk a little Podcast Movement (use the coupon sop to save at podcastmovement.com). Some people are NOT going to Podcast Movement because they invited Glenn Beck. How cool is it to be so hated that people will bite of their nose to spite their face?

Because of My Podcast I'm Reconnecting With My Brothers

Daniel Herrick creates the five lights podcast. 5lightspodcast.com Due to his podcast he is connecting with his brothers.

Last 5 in 5

What were the last five podcasts you listened to? (from Daniel Herrick) Flat out Fever Podcast (formula 1) On the Limit Podcast (formula 1) UK Podcasters (podcast conference) Judge 13 Podcast (F1 podcast) Around the NFL (NFL Podcast) School of Podcasting (Podcast about podcasting)

Punch You In The Face T-shirts

I had dinner with Ryan K Parker of Foodcraftmen.com who is now famous for his line "No one will punch you in the face" (about your podcast schedule). He had said people had told him to put it on a shirt. So he did. I ordered mine. How about you? Orders are printed and shipped when the time expires (May 31st). You can expect your package to arrive around 7 days after printing starts. Domestic orders are mailed via first-class or priority mail (USPS). Shipping costs $3.99 for the first item and $2.00 for each additional item. If you want to make your own shirt, Ryan is using TeeSpring. I spoke about TeeSpring on the More Podcast Money show. punchin-face  

New Businesses Pop Up Around Podcasting

We have seen people jump into the podcasting world to help podcasters. We are seeing people who will create your shows for around $50 a show, and now there are people who will help you make a media kit. Hank at http://www.channelhank.com is creating a single page media kit for $25.  I am talking with Hank about getting a coupon code (I'll keep you posted) Ben Kruger has a service for small businesses where all you do is record the content and they do everything else. The cost is $697 a month. The Show Notes Guy charges $200/month for a 30 minute weekly show. Podcasting Press will assemble your weekly show for $97 a month. There are new classes, courses, coming out on a daily (almost hourly) basis. Be sure to check the About page. In some cases, there isn't one (just a form to give your email address).

Earn Commissions Directing People to the School of Podcasting

With so many people coming into podcasting, you may be thinking of launching a course on podcasting yourself. Let me tell you its a lot of work. You need a lot of passion. Here is what you have to look forward to. Recreating videos every time a new update comes out. Helping people retrieve their password again One word: Paypal Phone calls from people who are blind to the idea of time zones (if you supply a phone number). The joy of working with computers (meaning it works on my computer, but for some reason not on yours...) You can earn recurring income by partnering with the School of Podcasting. When you refer a person to the School of Podcasting and they join you earn commission for every month they stay subscribed.

JVZOO - One of the Top of the Line Affiliate Management Tools

I recently switched to JVZOO as my affiliate tool. They put a few steps into becoming an affiliate (including having a code sent to your phone). This ensures that you are a real person (and not a bot). I want real people, with a real understanding of podcasting to promote the website. Here is a video that show how to sign up at JVZOO.

Spotify Embraces Podcasting

This is good news for the future. Right now Spotify is doing a very limited beta. According to The Feed podcast, This is only the initial launch, available to about 1% of Spotify customers in only a few countries. While we are all enjoying the good news, I know some are bummed that its not a wide open door to entry into Spotify. I understand this point, but I also understand that there are a lot of podcasters, and that is a big door. By limiting the amount of podcasters, Spotify can ensure that their system can handle the traffic. Spotify will be handling the bandwidth. This does mean you will need to check your stats in multiple places. If you are using Libsyn, there will be a special section to check your stats. Spotify is a growth opportunity. Will they run advertising on my show? Probably. I don't care. My show points people to my website. A website that helps me get more consulting and members for my website. You can share any of my free material anywhere you want, as long as you point back to the School of Podcasting. In the same way that I didn't mind Stitcher and iHeart Media spreading my message, I don't have a problem being on the Spotify platform.

Spotify Facts

The average listener on spotify listens 148 minutes every day We're the talk of the town. Our listeners share tracks, artists, albums and playlists. 2/3 of that sharing extends beyond Spotify, spreading out into social networks. Our mobile audience has grown dramatically in the last year. So more people take us more places. And you have more ways to reach them

  • Paying subscribers: Over 15 million
  • Active users: Over 60 million*
  • Ratio of paying subscribers to active free users: Over 20%
  • Revenue paid to rights holders since launch: $2bn
  • Number of songs: Over 30 million
  • Number of songs added per day: Over 20,000
  • Number of playlists: Over 1.5 billion created so far
  • Available in 58 markets – Andorra, Argentina, Austria, Australia, Belgium, Bolivia, Brazil, Bulgaria, Canada, Chile, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, El Salvador, Estonia, Finland, France, Germany, Greece, Guatemala, Honduras, Hong Kong, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malaysia, Malta, Mexico, Monaco, New Zealand, Netherlands, Nicaragua, Norway, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Singapore, Slovakia, Spain, Sweden, Switzerland, Taiwan, Turkey, UK, Uruguay and USA.

Lessons Learned From David Letterman

I remember growing up and hearing my older brother talk about David Letterman. This was when he came on at 12:30 in the morning after Johnny Carson. Later when I moved into my brother's house, we would stay up late and watch (I worked 1-9 at a grocery store). It was a fun time, and a special time with my brother. When I watched the last Letterman show, I watched a chapter of my life close and realized I would never see it again (except for reruns). While Letterman will always point to other people, it was the adlibs from his desk that made me laugh. Here are some interesting (to me ) stats.

Letterman facts

In the 1970's Letterman was a weatherman in He received some attention for his unpredictable on-air behavior, which included congratulating a tropical storm for being upgraded to a hurricane and predicting hail stones "the size of canned hams." That line is classic Letterman.

His first show was in 1980 and won two Emmys, but failed in the ratings and was cancelled in October 1980.  NBC kept him under contract and then in 1982 his Late Night with David Letterman show was launched. He did things like mounted cameras to his dog, a monkey, a rail over the audience.

He once used a bullhorn to interrupt a live interview on The Today Show, announcing that he was the NBC News president while not wearing any pants.

His show moved to CBS in 1993. The bad news his show wasn't just like his old one and it was geared to be just like his old show. Letterman eschewed his trademark blazer with khaki pants and white wrestling shoes wardrobe combination in favor of expensive shoes, tailored suits and light-colored socks. The monologue was lengthened. Paul Shaffer and the "World's Most Dangerous Band" followed Letterman to CBS, but they added a brass section and were rebranded the "CBS Orchestra" as a short monologue and a small band were mandated by Carson while Letterman occupied the 12:30 slot. Additionally, because of intellectual property disagreements, Letterman was unable to import many of his Late Night segments verbatim,[59] but he sidestepped this problem by simply renaming them (the "Top Ten List" became the "Late Show Top Ten", "Viewer Mail" became the "CBS Mailbag", etc.) The Late Show lost nearly half its audience during its competition with Jay Leno.

In 2000 Letterman had quintuple bypass surgery and had to step away from the show an allow others to guest-host. In interviews on Howard Stern, I've heard it mentioned that he was more personal to work with (where before it sounded as if he was a tyrant to work for). The final episode of The Late Show with David Letterman was watched by 13.76 million viewers. In it Letterman spent most of his final talk to thanking his staff.

What Can Podcasters Learn From David Letterman?

  1. He was humble. He didn't handle compliments well.
  2. His irrelevance for the "Same ol' Same ol" made him stand out. Nobody else was make a suit of velco. We all watched and thought, "I can't believe he is doing this on network television."
  3. If it ain't broke don't fix it. I knew when I tuned in to hear the World's most dangerous band and found the CBS orchestra that we were in trouble.
  4. If you provide good content consistently, you become part of people's routines. People don't like to interrupt their routine.
  5. Comparing yourself to others is not a great use of your time. BE YOU.
  6. Its all about relationships. When you provide good content, people will go to bat for you. The Foo Fighters cancelled a South American tour to be on Dave's first show coming back from surgery. That cost them money, but that act got them called back again, and again. The last time in front of 13.8 million people. They provided the soundtrack to the last minutes of his show. When Howard Stern was on, he complained to Letterman that Dave had been talking with Jay Leno (Dave and Jay go way back). Why lose a friend because of entertainment shows? Move on, and apparently he did. For a guy that did some pretty immature stunts, that a pretty mature gesture.

Thanks Dave.

 

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May 18, 2015

Podcast Rewind

I appeared on the Podcasting Success Secrets podcast talking Podcasting for Authors I also appeared on the Podcasters Roundtable talking rebranding your show.

What Appears to be Another Great Book on Word of Mouth Marketing

I heard about Ted Wright and his book Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth  on the Social Media Examiner podcast I'm only through chapter one, but here are some gems. The Power of word of mouth marketing is that it is a targeted message from a trusted source, every single time. 10 Percent of the population decides what to buy, and the other 90 percent goes along with it. 50 percent of all purchasing decisions are based on primarily on a friends recommendation Bissell sweepers went to RVs with Dogs. GO to where your audience is. Because its important to you, doesn't mean its important to your audience.

8 Ways a Stranger Can Help You Grow Your Audience

I get hired for consulting and one of the reasons is people want a set of eyes on their website that hasn't been looking at it non-stop for 2 weeks. You need a fresh perspective. While it is my pasion to help people with their podcast (and you can get great feedback from myself AND Eric K. Johnson at www.podcastreviewshow.com) some people may not have that in the budget. Here are some things you can get your family to do at your next picnic. 1. Give you feedback on your elevator pitch. 2. Comment on your business card Then have them go to your website and without coaching them, have them 3. Play your show 4. Subscribe to your podcast in iTunes or Android 5. Contact you 6. Share your post. 7. Subscribe to Your Newsletter 8. Repeat steps 3-7 on their phone

Podcast Launch Update

I am pondering launching a show spotlighting some of the top liked clips on clammr. I did one episode and sent it to some folks. I got some great feedback, and some good insight. What's changed? The show was going to be a top 50. I'm experimenting, and I did a new episode with just 20 clammrs (clips) and it was received much better. I was also told to inject myself more into the clips, in essence, "Be Dave" and have fun. Please notice, I haven't made these tests completely public, the first "top 50" episode will be a collector's item. I'm also not in iTunes. You don't have to release everything you record. PodBean Crowd Funding Podbean takes 5% and there are additional Stripe credit card fees of 2.9% + $0.30 per transaction. We bulk process all patron pledges to decrease fees. That means if I’m supporting two podcasters my credit card will only be charged one time for all of my pledges. Those fees will then be split among the podcasters. We don’t charge your patrons until the 1st of every month. It  takes 24 to 72 hours to process all payments. The processed money will then show in your account balance. You can withdraw the balance of your account at any time by clicking “pay out total balance.”  The money will be sent to your Paypal account.

Comparing that to Patreon or Joyride

Patreon takes 5% and there are additional credit card fees that range from 2-4%. There are transfer fees with Patreon. These include: US creators receiving payment via Stripe - $0.25 fee for every deposit. US creators receiving payment via PayPal - 2% of the amount transferred capped at $1 per deposit Joyride charges 5% in fees plus credit card processing fees of 2.9% + $0.30 per contribution.

Mentioned on the Show

The Audacity to podcast Scott Sigler interview    

 

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May 11, 2015

Podcasting News: Spotify and Podcasting?

According to an article, "Spotify was reported to be coming out with its own podcasting platform soon as well to corner a slice of the market. It is yet to be known whether this platform could deliver, but it only goes to show that podcasting has exerted a tremendous influence on the business models of such audio streaming platforms."

Because of my Podcast: Nick Seuberling

Nick form spnt.tv talks about his first time do a live stream from a location on the fist night of the NFL draft. Nick got to meet Nick Lache from 98 Degrees as he did a live broadcast from his bar in downtown Cincinnati.

Check out the Ben and Nick show where Nick co-hosts a podcast with his young son. 

Behind the Scenes of a Podcast Launch.

Clammr is a free app for iOs that enables you to share 18 second clips. You can find out more at www.clammr.com

I'm testing some things, and I'm preparing to launch the Clammrcast. Here are some things I'm looking into.

Questions To Answer:

Why?: Exposure to the School of Podcasting who are looking for exposure
How Often?: To Determine how often, I have to figure out how long it takes to create an episode. Episodes are going to be around 20 minutes, so I should plan on 2 hours.
Ease of Content: The content is created for me, I just read the list
How Will I Know if It's Successful: By people using a special coupon for the SOP

Pros:
The show took about 45 minutes. I get the list, and using my insane amount of knowledge of Microsoft Office (I've been teaching it for 20+ years) I take the Excel sheet I get from Clammr and turn it into a pdf and show notes. All I do is open the pdf and click the links. I record it live and comment on it.

Cons:
I have no control over the content.

How Does This Apply to My Overall Goal?

My over all goal is to pay off my student loans and do podcast consulting full time. Does this podcast tie into that? Well it's cost me $32 to buy a font, and it will cost $10 a month for media hosting. That doesn't seem to tie into getting out of debt. So I will watch to see if the coupon gets used, I will wait to see what kind of relationships are formed by doing this podcast. This podcast is outside of the podcast about podcasting and might expose me to a different audience that is unaware of the School of Podcasting

22:30 Podcasting Tips From My Mom

My Mom once pulls me aside, she was in the hospital, and there was a very good chance that she was going to die. She pulled me into her room, and started doing a "Death Bed" speech. When I realized what was happening I almost passed out. In the middle of the talk my Mom said, "You're.....so........

and then there was an awkward pause

and finally said....

"Neat."

We both laughed (this was a discussion where the seriousness of it was very heavy). It just seemed funny to use such a light funny word. 

I am painfully shy at times. This past weekend I was at Wordcamp North Canton, there was a meetup in the morning to mingle and get breakfast. I walked in, didn't recognize anyone, and sat at a table by myself. Some habits die hard. My Mom was telling me I was neat to give me the confidence to go out and share with people. To go out and connect with people. I talk in front of people every day for my job. Yet some days, I revert back to my old shy ways. 

So in honor of Mother's Day I am sharing these words with you. YOU ARE NEAT. You are special. You are unique. Nobody is like you. It's time to start your podcast. You can start it, experiment, and try something. If it doesn't work, then scratch it off you bucket list and try another one. 

On Fire Podcasts?

I recently did a search in iTunes (working on an article for Podertainment magazine) and saw that there were 25 shows with the phrase "On Fire". This has been spawned by the success of John Lee Dumas and his Entrepreneur On Fire Podcast. My question for you is, do you think using "On Fire" in your name is marketing genious, or do you feel it's lazy and tired (would it turn you off). Leave me a comment below. 

Mentioned in This Episode

Michael Hyatt

Finding Time to Podcast

Profitcast

Ready to Start a Podcast?

School of Podcasting

May 4, 2015

I was listening to the Podcasters Roundtable that they recorded live on the NMX floor (I was so bummed that I couldn't attend). They were doing a show with the topic of "podcasting issues" In other words, what were the hurdles you are having. One kept coming up over and over, and that was the issue of not having enough time.

How To Avoid The Time Trap - Pick Your Schedule LAST

I am working with a company right now where I will be recording their podcast. I like the topic, and I like the people. It should be fun. We were starting to talk about how many episodes a week, and how long the episodes should be. The podcast will be based on information that the company provides. Its will be arranged in a fashion that they are not used to doing. In the end, the company is not sure how long or hard it will be to give me the information. I also don't know how long it will take to record and edit that information. The answer? Do a test show. Then do another and another. I suggested we wait to pick a schedule LAST, so we can make an informed decision. Ray Ortega produces the Podcasters Roundtable twice a week. Why? Because he has a smile daughter, a wife, and a job. He know how long it takes to create a show, and picked a schedule he can consistently hit. When you publish on a consistent schedule, your audience makes them part of their routine. If you can't publish on a consistent schedule, ALWAYS provide consistent value (and your audience will forgive you). Every time I track how long it takes to create a podcast (audio) I arrive at a four to one ratio. A one minute podcast takes four minutes. A fifteen minute podcast takes an hour.

Time Management 101

You can control time, you can only control you. If you want to control time, you will need to learn the word NO. You will need to have a clear objective of what and where you want to end up in life. You can't control time, you can only control you. Yes, life will bring surprises. How you react to those surprises can dictate what future surprises come you way.

Time Management Insights

You may have heard the tale from Steven Covey about the teacher with the Jar. The teacher had boulders, rocks, pebbles and sand. The teacher put a few boulders into the giant jar, and the class agreed it was full. Then the teacher put rocks around the boulders. The class agreed they couldn't put anything else into the jar. Then the teacher put in pebbles that fell around the boulders and rocks. Finally the teacher put in sand. The bottom line is you need to put the boulders in first. If you put the sand in first, nothing else would fit.

A New Dimension in Time Management

We often operate on the importance of a task, and the timeline. In his book Procrastinate on Purpose: 5 Permissions to Multiply Your Time Rory Vaden adds one other dimension to time management and that is the dimension of significance.

  • Importance is how much this matters.
  • Urgency is how soon this matters.
  • Significance is how long this is going to matter.

So now its not only what is important now, but what will you do that will make more time tomorrow. That may have a deeper impact on your over-all goal.

 

Create An Environment of Success

I recently binge watched a show called "Sons of Anarchy." This is another television show that has you cheering the good guys who happen to be pretty bad. I did the math and more or less a season (consisting of 13 shows) take about 10 hours to consume. I've watched all 7 seasons that is 70 hours of sitting and watching the show. You know and I know there are other shows as well. Just think what you could have done with those 70 hours! Does this mean you can't watch TV? I enjoy television and movies. I enjoy food. I enjoy lots of things. The problem is you can't have five umber one priorities. Right now my friend Cliff Ravenscraft is exercising like a madman and dropping weight. How? He has ONE number one priority. I wish Cliff well. I will be interested to see how he finds balance when he hits his target goal. I'm sure some of that balance will be achieved by using the word NO. Turning off the TV (or netflix) is just part of creating an environment of success. There are studies that show Americans spend an HOUR a day LOOKING FOR STUFF. One way to avoid wasting this time is to come up with a plan (any plan) to create your show. I use tools like voice memo on my iphone to capture ideas. I use tools like Evernote, Workflowy, and Asana to management my tasks. I use the clock on my iPhone to remind me to go home if I'm working in my office. Technology can be a boost to your productivity as long as your productivity isn't just entering taks into the new system. You eventually have to do the tasks. But what about that show you really like? Well watch it online (where you can fast forward through the commercials) and if you really want to take your binge watching to a new level use MySpeed. Its a great tool that lets you speed up (or slow down) online videos (including netflix). Organize all of the files you use in every episode into a folder. This way if you ever need to do a show on the road, it's all right there to throw on a jump drive. I use the folder structure of Podcast Name > Episode >Raw/Finished. This means I store voicemails, and any other materials in the raw folder. I use those to create the finished episode. Family issues? Work with your family to come to an agreement on when you will be podcasting. If the family knows Mondays & Thursdays are your podcast days they will be less likely to interrupt you (and if they do, you know its important). A mantra I used in high school and Jr. High School was if I didn't start (drinking, etc) I didn't have to worry about stopping. When it comes to binge watching, if you don't start a show, you don't have to worrying about how it ends. When you get into your studio, with the TV, Twitter, facebook off, you can turn to your task list and start working on those important items that will impact your dream the most.

The Other Thing You Have Control Over: Your Attitude

“The longer I love, the more I realize the impact of attitude on life. Attitude, to me, is more important than facts. It is more important than the past, than education, than money, than circumstances, than failures, than successes, than what other people think or say or do. It is more important than appearance, giftedness or skill. It will make or break a company...a church....a home. The remarkable thing is we have a choice every day regarding the attitude we will embrace for that day. We cannot change our past...we cannot change the fact that people will act in a certain way. We cannot change the inevitable. The only thing we can do is play on the one string we have, and that is our attitude...I am convinced that life is 10% what happens to me and 90% how I react to it. And so it is with you...we are in charge of our attitudes.” ? Charles R. Swindoll  

Smart Podcast Press Update

This Simple Podcast Press player is the player I use on the Ask the Podcast Coach website. It puts buttons beneath the player for subscriptions (like itunes), and ways for people to join your mailing list. I caught up with Hani to find out what is new. Here are the new exciting features: 1. The ability to have a link right the time in an episode. 2. The ability to easily show your positive reviews on your website (inspiring people to create more reviews). 3. Create a table of past episode with a link to your audio. The best part is it's only $49 for a single use license. For more information go to simplepodcastpress.com

Update on Podcasts.com

I did get a reply from podcasts.com I wrote about it on my blog. In the end, they do not offer a redirect from their site (which is really bad) so you do not want to make this your primary distribution channel.

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