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School Of Podcasting

Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. This could ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.
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Now displaying: July, 2015
Jul 27, 2015

Podcasting News:

Midroll Purchased by Scripps - Another shot of legitimacy for podcasting? Ask the Double Rainbow Guy The article mentions CPM (the amount you make per 1000 downloads) of $100. This seems unrealistic to what I typically hear ($15 - $30 CPM).

Honda's 2016 Accord will have the ability to have Apple Car Play, and Android Auto. Full Story

Podcast Rewind:

I recently was asked back on the Coachzing Show  talking why podcasting is here to stay.

I did a webinar with Steve Stewart on Podcast Workflow for his Audacity Workshop its only available for a limited time

I started listening to the Tim Ferriss show, and the one thing that he us just AWESOME at is follow up questions. When he interviewed Rick Rubin he asked how Rick got into the 99 Problems video by Jay Z. At the end of the answer Rick says, "He is one of my favorite people." To this Tim instantly asks, "Why do you say that?". Later when he interviews Glenn Beck he asks about Glenn's dilema of having to hire a large amount of people to build his Blaze network. Glen explains who he hired first. He said he knew within the first three minutes of their initial meeting that this woman was going to be hired. To this Tim instantly asked, "What did she say to make such an impression on you." It's an interesting show, and he has interviewed so many big names, that you can "cherry pick" episodes of just those people you like.

Podcast Microphone Shoot Out

Audio Technica 2020 (condensor XLR/USB $99)

Audio Technica 2100 (Dynamic XLR/USB $59)

Audio Technica BP40 (Dynamic XLR $349)

Electrovoice RE320 (Dynamic XLR $299).

You will hear that all these microphones sound great. I recommend podcasters NOT use a condensor microphone (2020). In listening to the 2005 vs the BP40. The 2100 seemed to carry more bass (odd as they have the same bass frequency). There is a low cut switch on the BP40 if you want to cut frequencies below 100 (these are so low, these are almost frequencies you feel more than hear).

The one thing that hit me right out of the gate is this microphone can double as a weapon. Its super solid, looks good, and just seem heavy duty. I really liked the AT8484 shock mount that is designed to be used with the microphone. It has a super slick lock that allows you to slide it in and out with ease (not that most of us will be switching microphones, but it is cool). As the shock mount is designed for the unit, it holds it well. I have a "off the shelf" shock mount for the RE320 and it seems a little strained to hold it (so here again sticking with factory stuff, even though slightly more expensive might be the way to go).

Test One: Gain

How much gain is coming out of the microphone?

All of the microphones seemed to need the same amount of gain. It seemed like the BP40 did provide a little more (and needed less gain).

Test Two: Tone

The ATR2100 (for me) had the most pleasing tone. Plenty of low and high end. The RE320 was the clearest, and the BP40 had a smooth sound (but didn't have the hi end of the RE20)

What is my first impression?

I love the look of the BP40. It's super rugged. It's super solid. I LOVE the shock mount that is an accessory as it is SUPER EASY to snap the microphone in and out.

Test Three: How much room noise does it pick up?

I put a fan on in the background and turned the radio on lightly. None of the microphones (accept the 2020) would pick up a noticeable amount of room noise. Can you hear it? Yes, but only if you are in a quiet room listening through headphones. Of the 2100, the bp40, and the RE320, it seemed the BP40 seemed to pick up the most room noise (but again, the amount of noise was something you would really have to strain to hear).

For me, for the money and the flexibility I still like the Audio Technica 2100. Now, the ATR2100 is not as durable as the BP40 or the RE320. These are microphones designed to be in a broadcast booth. They (the BP40 and the RE320) definitely have different tones (the RE320 is more clear). Keep mind you want your voice to not be abrasive or distracting. So having too much high end, or too much low end can ruin your tone.  The more I use the BP40, it's really growing on me especially when I run it through my DBX 286 microphone preamp.

Bottom Line:

I couldn't really pick one that was miles above the others. I liked all the microphones, and when run through a mixer where you can boost and cut the EQ I was able to pull out any tone I wanted. None of them had any major proximity effect issues.  I like the look for the BP40 more then the RE320. As always tone is a very subjective, and in the end it depends on how the microphone works with your voice.

Which one did you like?

Ready to Podcast check out www.theschoolofpodcasting.com

Jul 20, 2015

Today I will answer the questions that I receive on a regualr basis. 

 

Podcasting News:

Popular Science has launched a Podcast caled Futuropolis

Salary.com listed "On Air DJ" as one of the the top 12th jobs on the brink. Speaking of that, CBS Radio eliminated more than 200 positions in companywide layoffs this week, including an unconfirmed number in Chicago

Ira Glass now owns This American Life. The interesting thing is this artcile mentions that he has 22 employees.  In March 2014, This American Life ended its relationship with PRI, who had served as the show’s distributor since 1997, flexing its muscles in a way that suggested long-running intent towards independence. Speaking of employees on the latest "But wait theres more" episode of Startup, Alex Blumberg states that he has a staff of 19 people to produce three pdocasts and they are making 2 milloin dollars this year (and spending 2 million).  

FREQUNETLY ASKED QUESTIONS

How much does it cost to start one?

$91 Mic, Stand, Pop filter

$60 Mixer

$20 Libsyn (use the coupon sopfree)

$8 Hostgator

$60 Artwork

$24 Intro MRC

$263

 

Xbox One, 500GB Hard Drive $342

 

What Microphone

The Audio technica 2100, 2005, or a Electrovoice RE320. I hear good things about the Heil PR40 as well. I like the EV RE320 as no matter where my mouth is, the tone doesn’t change (with other microphones the close you get the bassier it gets).

 

How Long Should it Be?

As long as it should be, and not a minute more. Vallery Geller in the book Beyond Powerful Radio says, “There is no such thing as too long, only too boring.” This is proven by Dan Carlin’s Hardcore history which can run around 3 or 4 hours and published irregularly.

 

How Often Should I Publish

As I previously mentioned Dan Carlin’s show, you should publish a podcast that consistently delivers value, and impacts your audience. However, if you can establish a schedule that your audience can count on, they will make you part of their routine. My advice is record a few test shows so you can fully understand the work it takes to create a podcast, THEN pick your publishing schedule. While you will hear people talk about doing multiple episodes a week, keep in mind these are multiple shows that deliver value.

 

Where do I get Music For My Show?

Podcasting-Resource.com

I like Audio Jungle

 

Can I play Music in My Podcast?

No. Not Legally?

Do People do it? Yes

Will it get you banned from iHeart Radio? Yes

 

What’s the Best Media Hosting?

Libsyn Great stats, ease of mutli location publishing.

Blubrry - Great Stats, Ease of Publishing your podcast

Spreaker - Good stats, built in audience.

Podbean - OK Stats,

 

Can I Use my Web Host as My Media Host?

You can, but should you? No.

Listen to SDR Show. It took him 6 weeks to get shut down.

 

How Many Downloads Should I Have?

Take the value the value you provide and multiply it by the effort your put forth to promote it, and there is your number. For the average Joe, it should be between 10 and 200 downloads per episode.


Here are my download numbers:

Ask the Podcast Coach 250

Jillian Michaels Fan Cast 2000

Building a Better Dave around 300

Marketing Musician 600

Weekly Web Tools 325

SOP 1600

Feeding My Fatih 150

Wost Podcast Ever 10

 

How Do I Grow My Audience?

Figure out who your audience is

Make content people want to talk about that impact them

Go to where they

Make friends

Tell them about your Podcast

Make it easy to share

 

Sounds like a lot of work.

Simple, not easy.

 

If I Write a Review for you in iTunes will you Review Me?

Why are you asking a stranger to review your show, why not ask your audience?

 

No, I mean I want you to Review my podcast?

See podcastreviewshow.com

 

Should I Buy?

A Mixer?

Do you have more than one person in the room with you?

Are you adding music and sounds live?

Are you interviewing people over skype?

YES

 

How Do I Record Skype or Interviews without getting too Technical

Ecamm Call Recorder schoolofpodcasting.com/callrecorder

Callburner on the PC. schoolofpodcasting.com/callburner

Ringr.us

If you understand Skype on a PC, have your guest use Skype on their smartphone.

Worst Case Scenari, uberconference.com (but it will sound like the phone).

 

How do I find guests for my show

Help a Reporter .com

Radio Guest List.com

Ask your guest.

Amazon.com New Releases

 

How Do Make Money With My Podcast

Create a show that delivers Value

Attract and audience.

  1. Sponsors

  2. Sell Products

  3. Sell Other peoples products (affiliates)

  4. Speaking Gigs

  5. Membership Sites

  6. Donations

  7. Better insights into your audience.

 

How Do I Get Sponsors For My Show

Provide content a sponsor would want to put their name on.

Get 5,000 downloads (preferably 20,000) per episode

Create a Media kit explaining who is listening, how many there are, and explain how engaged they are.

8% of people have this number

Look into Affiliate marketing, or smaller companies.

 

Ready to Start a Podcast?

Check out www.theschoolofpodcasting.com

Jul 13, 2015

In today's episode, (not safe for work) I share clips from a podcast I set out (as an experiment) to be the Worst Podcast Ever. It would:

1. Have F-bombs.

2. Insult the audience.

3. Deliver no value

4. Use Potty humor and be overtly immature

The reason? I had two:

1. I wanted to test podbean.com (who during the test had a technical issue, and my files quit downloading).

2. I wanted to see what kind of downloads a horrible podcast would get. I've heard from Libsyn that many podcasters get around 200 downloads per episode. (get a free month at Libsyn using the coupon code sopfree )

The worst podcast ever gets about 10.

Rules for Experiment:

1. I could not use my real voice. I didn't want anyone to know it was me. 

2. I could not promote it at all. Not a single tweet.

Doing a Podcast as a Character:

This is not new. "Madge Weinstein" has been doing yeast Radio since 2004. There are people who do not use their names such as School of Podcasting student Stargate Pioneer who does the Legends of Shield podcast. Cali Lewis has always been Luria Petrucci behind the scenese of Geekslife.com

You may feel more confident behind the microphone as your character then in your own skin. I say "Fake it till you make it" (you will get comfortable as yourself) but being a character is an option. People like Seth McFarland get away with tons of things on their TV show The Family Guy as the characters are cartoons. The Simpsons is another example of characters getting away with things a real person would not. 

But in the end Seth still takes flack for his characters. 

The down side of being a character is connecting with your audience. I met Paul David Peterson of Entrepreneur Explosion. Paul's show is a parody of all the Entrepreneur shows. Paul is not his real name. If I want to meet Paul at Podcast Movement or New Media Expo, I can't if he is completely incognito. In my case my character on the Worst Podcast Ever was simply named "Grumpy Old Man." What if AARP wants Grumpy to come speak at a convention? These characters don't exist in reality. 

The Stylizer 3000

Today I play a bit that I included in today's show to get you to think about all the different styles that you can use to create your podcast. There are SO MANY ingredients that you can use to create a completely unique podcast. I worry that people will not take me seriously as a podcast consultant if I'm too goofy on the microphone. I guess we will see.

Podcast Rewind: Formats on the Podcasters Roundtable

I participated on the Podcasters Roundtbale Episode 53 with +Ray Ortega,+Daniel J. Lewis +David Jackson +Colin Gray +Paul Peterson and+Doug Payton to discuss the various types of formats you can chose for your podcast. Check it out 

Ready To Start a Podcast?

If you're ready to start a podcast SIGN UP TODAY, and rest assured you will have everything you need to learn how to launch a successful podcast. 

 

Jul 6, 2015

Podcast Rewind:

Spreaker Live show with Rob Greenlee - My Appearance 

Darren Rowse from ProBlogger (now a podcast) on the New Rainmaker - Dareen started getting new listeners to his content less than 24 hours of launching his podcast.

Startup Podcast stated that 50% of customers at Dating Ring (the company they spotlighted this season) came from the Podcast

Serial Brought 341,000 New Listeners to Podcasting

6:00  Serial posted a report on their effect on podcasting

Serial had a 4.6 % of their audience respond to a survey

23% of their subscribers said this was their first podcast.

90% changed their viewpoint of podcasting.

137,000 Newsletter Subscribers

According to CNN (and these numbers are probably bigger by now) 3.4 million is the average number of downloads per episode (as of 12/2214)

If we take the percentages from the survey results and apply it to the download numbers you get this

23% (782,00) Serial was their first podcast

90% (703,800) said it changed the way they viewed podcasting.

89% (695980) of the first time listeners tried out more podcasts.

49% (341,030) of those who tried out more podcasts are listening on a weekly basis.

FULL REPORT

Free Subscribe By Email Service

12:18 Blubrry Launches Subscribe By Email service. This is a free way your audience to be notified (by email) of your latest episode. So if your audience is not super tech savvy, you can give them an option (for free) to subscribe and be notified when a new episode is available. It doesn't cost you or your audience any more and there are no ads in the emails to your customer. If you are looking for a free service that will always be free, this might be an option for you.

For me, if a listener of mine is giving out their e-mail that should go to ME. I can get an email list for free with a service like Mail Chimp. Eventually if you get a large list you do eventually have to pay for it.

Here is what it looks like

Subscribe by Email

or you can just have a text link that reads Subscribe by Email

Finding Your (Captive) Target Audience

16:55 Promoting your podcast is simple, but not easy.

Here are the steps:

1. Identify who your audience is.

2. Make content that impacts and inspires them.

3. Go to where they are.

4. Make friends and build relationships with them.

5. Tell them about your podcast.

When you make content that impacts and/or inspires your audience they will talk about your podcast

I am working on an article for Podertainment Magazine about growing your audience. This month's article will be based on some stories in the book Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth in the book he mentions how the Bissell swepper company had a sweeper that was quiet (no motor ) and powerful (able to suck up small toys). They needed to get this in front of their target audience (Moms with small children).

They went to the mall and through pine tree needles on the group and swept them up - right in front of the line for Santa where their target audience was. The great thing is the kids got involved and took turns using the sweeper. Mom's took pictures and shared them. They told their friends about it and word of mouth marketing boosted sales by 15% the first year and 25% the second.

Musicians Playing Laundromats

Back in 2008 Dave interviewed a musician who had started playing gigs in Laundromats. The idea was the audience couldn't leave. He built a rapport with them, sold CDs, and eventually the audience started coming to gigs the musician did with his band.

Demo CD

Dave used the service Kunaki.com to make sample CDs. This was filled with small clips of audio that secured credibility of the show, and gave great tips that would impact the audience. Dave delivered these to the local Gutiar Center (where his target audience - independent musicians shopped). Not the best use of this idea. The audience is not captive, and there is no way of tracking it (if I ever do this in the future, I will have a special address like schoolofpodcasting.com/cd  to track the effectiveness).

If you make a demo CD be sure to start off by telling people what to expect, and how they will benefit.

Catermind Sold Out - Waiting List Open

Last week Dave announced a new "group coaching" class called "Castermind" where people who already have launched a podcast could get personalized coaching at a discontented rate (three people in a group).  We will meet once a month and get access to a private group on slack.com If you missed it, you can sign up for the waiting list at www.castermind.com 

Mentioned on this Show

SDR Show

Podcast Review Show

Get Reviewed

Platform: Get Noticed in a Noisy World

Ready to Start Podcasting

Check out www.theschoolofpodcasting.com

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