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School Of Podcasting

Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. This could ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.
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Now displaying: February, 2015
Feb 23, 2015

In today's show we talk about a new  Podcast Award, some weird stuff at Fiverr.com, and I answer what I feel is value, the big question how do YOU define value. What value do you get from the podcasts you listen to?

New Media Expo is Right Around the Corner

New MEdiz Expo Coupon sop2015

Academy of Podcasters

A new award has been created from Stitcher and the folks at podcast movement. For more information go to http://academyofpodcasters.com/voting-criteria/

Daniel J. Lewis Has His Artwork and Copy Stolen on Fiverr.com

I wrote about this on a previous post, on a post on how Daniel J. Lewis from podcastcoverart.com had his artwork AND ADVERTISING COPY being used (illegally) by a person on fiverr.com so I talk about what I would use Fiverr for at THIS POST. I do mention Music Radio Creative on the show today and play a clip

How Do YOU Define Value?

On the Feed podcast a called had called in stated he was tired of Podcasting Gurus telling other people how to podcast. I agree. There is no one size fits all. I use the anology of Football. There are: Teams that run the ball well Teams that pass the ball well Teams with tremendous defense Teams with great special teams In the end, it doesn't matter how you get there as long as you end up in the end zone for a touchdown.

How I define Value

I looked at what I consume and found that most of the content I watch, listen, or read: Makes me laugh Makes me cry Makes me Think Makes me Groan Or it entertains and educates me.

Social Value

If you want people to talk about your show, it needs to provide social value. When I reviewed the Sci-Fi Movie podcast I was amazed at the level of trivia they had discovered about the movie they were talking about. If I was at a party full of people talking about Sci-fi, I would be armed with some seriously cool information. I would look good, and when people ask how I know so much I would say, "I listen to the Sc-fi Movie Podcast." This according to the book contagious, by Jonah Berger.

Feb 16, 2015

JOIN IN ON THE CONVERSATION 888-563-3228 

Use the coupon code sop2015 to save $100 off at the New Media Expo go to http://www.schoolofpodcasting.com/nmx

 

There are those who get into podcasting for the sole reason of making some quick cash. I typically FEEL this is bad idea (cash? maybe, quick? hardly). There seems to be a few different schools of thought on how to get into podcasting. We have all see the "On Fire" clonification of podcasting (I think I just made up a word) where everyone thought if they just did what John Lee Dumas does, they will make $2 million per year like John does. It didn't work. There are others who just do it for fun. This is fine. I recently purchased some items for the kitchen, and nobody is approaching me asking, "Hey you spend $99 on that Power Pressure Cooker XL how much are you making from it." We all have different dreams, insights, desires. Podcasting has many motivations. These include:

  • To be seen as an expert
  • To boost your exposure
  • To build your community
  • To understand your community
  • To reach a global audience
  • To increase awareness of your products and services
  • To interview your favorite people
  • To document your process of understanding a subject (I call this the "journey" podcast).

The Journey Podcast

Joanna Penn of the Creative Penn started a podcast because she wanted to know more about self publishing. She did. She interviewed experts and now, years later, she IS an expert on Self-publishing. She didn't wait until she knew it all, she started and did what she could along the way.

You Don't Have to Be Great To Start - But You Do Have to Start to Be Great

Today we hear from Crag from inglespodcast.com who mentions how he started with just putting audio on his website, and gradually over time built up his skills, his gear, and now has a top notch podcast. John from Lets Talk Metal and Treasure Hunting who mentions that the podcast How Sound mentions that they feel people should always map out their show. John feel that being an "independent" means you don't have to record like they do. This is true, you can record however you want. In the end it will be the listener who helps you shape your content. As John mentions he didn't care for one podcast because he wasn't interested in the topic. There was nothing wrong with the topic, but he is not the intended audience.

Starting Somewhere My Nomad Guitar

When I was in my early teens I had a paper route. I used the money from the paper route to buy a guitar of my own. It wasn't much, but it was mine. It was what I could afford at the time. You see the paper route wasn't mine. I was a helper for my friend who had his own paper route. Later, when I had my own route I saved up $300 to purchase a Gibson SG. In 1981 (and having a paper route) this was a huge amount of cash. I had developed my taste for guitar playing on the SG knock off, and now was ready to migrate to a REAL SG.

Brian From ProfitCast - On His Way to Being an Expert

Profitcast is a great show where the host "The Real Brian" interviews experts, but it also is where Brian reveals what he is trying (and if it is working or not). He looked at the podcasting community and saw that one of the biggest things that EVERY podcaster wants is to grow their audience, and in some cases to monetize it. Brian start Profitcast to investigate strategies and tools to help podcasters grow their audience. In the interview we discussprofitcast What inspired Profitcast The Episode where Brian pealed back the curtain and asked if people were getting anything (and how that impacted his audience) How working with the "competition" lead to more leads. How he setup a dual appearance on the Audacity to Podcast. Brian is a great guy, and his podcast can be found at Profitcastuniverse.com

Can I Podcast For Free?

Podcasting For FreeCan you? Yes. Should You? Oh wait, there is that should word again. I FEEL that its not the best practice, but then again, so was buying a Nomad guitar. With this in mind, I'm doing something strange. I going to teach something I don't believe in (how to podcast for free). I had to step back, and realize that some of these students will take the course (a one time fee) dip their feet in the pool and later decide they are ready to podcast "For Real" Sometimes you want to test the water, and this is an inexpensive way to do it without any monthly costs. Order it today for $29 before the price goes up in March

 

Are Your Going To the New Media Expo?

Use the coupon code sop2015 to save $100 off at www.schoolofpodcasting.com/nmx

New Podcast Launched: Missional Man Podcast

Jonathan started this podcast because he wants to help other Christian men. Yes that assumes that these other Christian men need or even want help. He thinks they do. No, in fact he knows they do. Why? Because he's one of them. So actually, he started this podcast mostly for himself. He says, "I need help being both a Christian and a man." Check it out at MissionalMan.com

Mentioned in this Podcast

Edison Research "Share of Ear" update

Ready to Launch a Podcast?

launch_your_podcast

Feb 9, 2015

Want to join in on the conversation call 888-563-3228 or go to www.schoolofpodcasting.com/contact

Today I interview Jeff Chen of the new Podcast Monetization Platform JoyRide. I also share some podcasting news, and my community comes out (thanks to the kind heart of Steve Stewart) and wishes me a happy birthday as I turn 50!.

Joyride has been mentioned in Forbes, Market Watch and many other publications as they just launched in December of 2014.  According to one article, "JOYRIDE allows users to search over 100,000 different podcast shows in a variety of categories, and is seeking to convince podcast listeners to donate a monthly fee to their favorite programs. JOYRIDE is one of several companies GOOGLE is using for its developer program for ANDROID AUDIO, a version of the operating system developed for smart cars.

How Much Does Joyride Cost?

It's free to sign up, and their website states, "Joyride charges 5% in fees plus credit card processing fees of 2.9% + $0.30 per contribution." When I asked Jeff if there was a fee for removing your he replied via e-mail, "Hi Dave. Nope! Those are the only fees we charge!"

With this in mind,  when a listener donates $1 to you take home 62 cents and joy ride takes 38. If someone donates $3 you receive $2.46 and Joyride keeps .54 (that 30 cents per transaction really seems heft when you are only receiving one dollar - so make your rewards good enough to inspire people to pay more).

How Does Joyride Differ from Patreon?

The biggest difference is JoyRide can work on YOUR Site (so you don't have to send people to joyride.com/yourcampaign). Patreon currently takes fess on the money coming in, and they also charge a fee when you remove the money. They go into great detail on their website, and as some people pay with paypal, and other use a service called stripe, it is somewhat difficult to understand. I appreciate Patreon trying to give as much as possible, but it seems to add a certain level complication into understand exactly how much you're going to make. I am testing patreon if you want to see my current efforts.

How I Plan on Testing Joyride

On Saturdays (10:30 am) I host the "Ask the Podcast Coach" we do an hour long show, and then typically another 30 minutes "off the air." We are going to start a JoyRide campaign for those who want to hear the additional 30 minutes. I realize, that podcasting is a small niche, but it should be interesting to see how this works. I will be documenting the process along the way.

For more information go to www.getjoyride.com

Happy Birthday Dave Jackson

Thanks to Steve Stewart who rounded up a bunch of my friends to send in birthday wishes. These included:

Steve Stewart from Money Plan SOS

Darren Dake from the Coroner Podcast

Vernon from the Events Supremecy

Dr. Nina Savelle Rocklin from the Win the Diet War

Addie from the Do it Podcast

Hani from the Simple Podcast Press

Jeff Brown from the Read to Lead podcast.

Jonathan Chambers from the just luanched Missional Man podcast

Mark from the Oh Beep Podcast

Mike, Izzabella and Zara from Music Radio Creative and the Audio Production Podcast

Ralph Scott from the Sex, Drugs, and Rock and Roll podcast

Ryan Park from Food Crafstmen

Steve Stearns from Outside Health and Fitness

Wayne Henderson from Media Voiceovers

Ken Castler from Thinking Outside the Box

Elsie Escobar from She Podcasts, and The Feed

 Ready to Start a Podcast?

Join the School of Podcasting

 

Feb 2, 2015

Want to join in on the conversation? Call 888-563-3228

There are a few times in your life when you can say, "I don't know," and yet you still have to move forward. One is when you are in college. If you're not ready to declare a major what do you do? When you are having a baby, but you don't know the sex, what do you do when your honest answer is, "I don't know."

Podcast on the New Media Expo Floor on "Podcast Alley"

If you are going to the New Media Expo, we are accepting submissions for people who want to record live "from the floor" if you're going (and you know you should be) go to www.schoolofpodcasting.com/podcastalley and submit your show today.

Because of My Podcast: I Am Being More Effective At My Job

Biagio and Joke are the hosts of the Producing Unscripted where they are now training their clients who are now producing better content - and thus they are helping people launch televisions show. Check them out at producingunscripted.com

I'm Not Sure What To Podcast About: What To Do When You Can't Find a Topic [8:48]

In those situations you take general classes (in the situation of college), and you go buy diapers, lots and lots of diapers, if you have a baby on the way. These are all skills you will need moving forward. No matter what your podcast is going to be about you will need to know the following:

1. How to plug a microphone in, and how to talk into it without having "popping P's"

2. You need to get proper recording levels

3. You could go to Wordpress.com (as a temporary play ground - not a permanent solution) and start tinkering around with understanding websites.

4. You can learn how to move files around to position them where you want them.

All of these skills will be used no matter what type of podcast you launch.

What happens if you never launch a podcast? You sell your microphone on ebay. What if your DO launch a podcast, and then later change your mind? There are very popular podcast hosts Mignon Fogherty (known as Grammar Girl) and Cali Lewis of geekbeat.tv who didn't find their current success on their first attempt at podcasting. Both of their show are their SECOND podcast.

I've had a few podcasts that I tried that didn't work. Do I consider these failures? NO. I learned something from every show. They aren't mistakes, they are learning opportunities.

In music, you can learn three chords (G,C, and D) and play a ton of songs using those basic chords.

Episode Zero Strategy 19:41

You need ONE episode to submit your podcast to iTunes (many people wait till they have at least three to listen to before submitting their show. In the past I've said to tell people about you and to tell them what to expect. That was back in 2005. I've changed since then. Its best to bring the best content you have. To have them going WOW. This will bring you instant credibility. Then they will care about who you are because you help you. Part of this is based on the book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less that I've spoken about on other episodes. If I tell you my story (unless its a really good story) most people won't care. Move them with your content, then tell them your story.

How to be part of Your Audience's Routine [27:51]

While there are podcasters who are doing well without having a consistent schedule (like Joe Rogan), if you want to be part of your listeners routine, you need to come up with a consistent schedule. Darren Dake from The Coroner Podcast explained how he starts his Mondays with some quiet time with his Bible, and then he starts my podcast (that is a very humbling experience). But I am part of his routine because he can count on my show being there every Monday. 

Are Your Ready To Start Podcasting?

Join the School of podcasting today

 

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