Today we talk to Rob Walch the VP of Podcaster Relations from Libsyn.com (and co-host of the Feed)and Bryan Orr (from the Wow Small Business podcast ) who did a month long "twitter bomb" test and shares his findings.
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1. Verb: Producing content with no real value for your audience. To record for the sake of hearing one’s own voice. To record for the sake of keeping with a self-inflicted schedule. When asked to answer the question, “That episode moved you to ….” your audience will not be able to answer (or answer, “It moved me to go to another podcast). When Jimmy started the podcast with “Well, I’m not really sure what I’m going to talk about today but I wanted to get an episode out,” I knew I was going to get an earful of casturbation. When Jimmy spent 25 minutes to get to the point, one could say there was a large amount of casturbation in that 30 minute episode. 2. Verb: Participating in activities that provide no real value to your podcast. Jimmy’s stack of 3 microphones, 4 mixers, 6 portable recorders, and three hosting account leads me to believe he has a serious casturbation problem. Read the full blog post here
New Media Expo just announced that comedian, actor, radio host Dennis Miller and (radio, podcasters, TV) Emily Morse will be hosting the Podcast Awards. With the New Media Expo being held along side of the National Association of Broadcasting, this event is THE event to attend this year. Podcast nominations are now open for the Podcast Awards. You can submit your favorite podcasts at www.podcastawards.com You can save on your New Media Expo tickets by using the coupon sop2015
Twitter bombing is the act of sending out multiple (in some cases hundreds) of tweets per hour (in some cases from multiple twitter accounts) with the sole purpose of getting people to click on the audio file and drive up "download" numbers. In some cases people will go the extra mile and research popular (related and unrelated) hashtags and use them in their tweets.
Bryan's numbers increased by a factor of 12X. He went from 150 to 1800 downloads per day. Does it increase downloads? Yes. As we said, in the case of Bryan it multiplied them by 12. Brian's downloads went up immediately and the minute his test was over, the downloads went away. The bottom line his numbers per day pre and post test did not change. Yes he got downloads (more than likely from robots) Check out Bryan's full post on the subject.
The BIG PROBLEM that this causes is when someone takes these artificially inflated numbers and use them for securing advertisers. When the advertiser doesn't get a good return on their investment they not only quit advertising on your show, but they tell other potential sponsors, "Podcast Advertising doesn't work." When your actions move podcast advertisers (and their friends) away from sponsoring more podcasts, you are hurting the podcasting in general.
Rignr.us launched this week and this service is an iOs app that allows you to record yoru phone calls. Here are the steps: 1. Install the Ringr app 2. Click the " + " to schedule a call 3. Add the email to the person you want to call. 4. When you recipient gets the email (assuming they have installed the app). They click on a link in the email they recieve that launches the app and takes them to your appointment. It's super easy. When I tested it, I did have a technical hiccup. When my phone went to sleep the call dropped. When I got back on the phone with Rob, we had no problems. When the show was over, the file is processed and it uploads it to ringr.us where it ties your side of the conversation with your guests side of the conversation and sends you a link to the mp3 file. It does some processing to level the volume levels. There is no Android version at this time.
Podcasting can help you be seen as an expert. You will hear about how it helped Darren Dake of the Coroner Talk Podcast land a dream job. If you want to join in on the conversation use the options on our Contact Page, or call 888-563-3228. Also don't forget you can be entered to win a free year at the School of Podcasting by taking our Audience Survey. (Contest ends 1/30/15 with the winner being announced on the Ask the Podcast Coach show).
If you want to nominate your show, and have your audience nominate your show, go to www.podcastawards.com
We are looking for people who will take all the shows that are nominated for a podcast award and score their show. There is a base set of criteria, and we will have a webinar to show you how to go about it. If you review four categories (about 16 hours of work) you will receive a pass to the new media expo (travel is not covered). You can review less than categories (it is not mandatory). If you are interested, go to www.schoolofpodcasting.com/par If you thinking of going to New Media Expo then use the coupon sop2015 to save 20% For more information go to schoolofpodcasting.com/nmx
Darren has been involved in death scene investigating. After podcasting on a separate topic for a year, he decided to podcast about what he knew. He started coronertalk.com and his podcast was designed to help others who didn't have access to training to their job better. Being so niche, when people in this field find this show they love it. Consequently, his podcast positioned him as a trainer, a leader, and someone who knows what he is talking about and now he is the director of training for the Association of Deputy Sheriffs for the state of Missouri. Darren feels his podcast put him in a position to be seen as an authority, as someone who obviously has a passion for teaching, and who knew what he was talking about. He will be developing training tracks and managing the whole training program. He had always eyed this job, but not pursued it. Now, because of his podcast the job pursued him. Darren had a previous show title Engaging Life and Leadership. Because of that show he was a panelist at Podcast Movement. He decided to cease production of that show. They produced 65 episodes, and they "podfaded." When I asked him why, he explained how it just wasn't fun anymore. He and his co-host had said about all there was to say on the subject. He took his experience from Engaging Life and Leadership and used it to create Coroner Talk.
Here are the last 5 podcasts that Darrn listened to. If you want to send in your Last 5 in 5, visit our contact page. Be sure to tell us a little about your show and where we can find you. Tech News Weekly This American Life Ask the Podcast Coach Ray Edwards Show True Murder
Do you have a "Because of my Podcast" story? Want to send in the last 5 podcasts you listened to? Use the button below to record it right now.
Want to get better guests, want to grow your audience? Today's guest Joel Boggess has two words for you to get you going in the right direction.
If you thinking of going to New Media Expo then use the coupon sop2015 to save 20% For more information go to schoolofpodcasting.com/nmx
CBS launched a website to promote all of their content that they are providing as a podcast. The more main stream media starts to embrace podcasting, the more listeners will get comfortable consuming podcasts. That increases the chances of you being found.
I am under the thought that any kind of exposure is good exposure. With this in mind, the only restriction I have is you can sell my podcast or materials to other people. You can quote me, etc (the "normal" stuff) but I go with a common sense kind of strategy. That works fine for me, if you are worried about people using your content you may want to investigate Creative Common Licensing. For more information go to https://creativecommons.org/licenses/ This work is licensed under a Creative Commons Attribution 4.0 International License.
I was introduced I was on the Relaunch Show a while and back and had the pleasure of meeting Joel and his wife Pei. I also saw a post that Joel ahd put in a Facebook group showing some pretty impressive numbers. I asked him to come on the show, and he shared some great insights. Approach people when they have something to promote (they will be in "promotion mode" and be looking to get the word out). It may take more than one attempt to get our guest to say yes. (Joel asked someone every day for a full year to get to a "yes"). Joel shares how he almost died at an early age, and this experience has given him the strength to overcome his obstacles How do you get good guests? Joel's advice is ASK. You do need to be diligent. How do you grow your audience? By producing consistent content on a consistent schedule. Joel makes it super easy to promote you appearance on his show. Here is the email I got from his assistant. Clarity + Confidence = Direction (Read more about this in his book). Goal's word for the year is engagement. Check out Joel's Book Finding Your Voice. Check out his podcast at ReLaunchShow.com Check out his community of Ninja Podcasters.
John Wilkerson of thewiredhomeschool.com/ was on episode 440 discussing podcasting with seven kids in the house. Today he shares with us the last five podcasts he listened to:
Spirit Blade Podcast - Geek Entertainment and Faith
The Sci -Fi Christian - Sci Fi Topics from a Christian perspective.
Scott Sigler's Books - Sci -Fi Author
School of Podcasting's Morning Annoucements _ This Podcast
Homeschooling in Real Life - Telling it like it is in the world of homeschooling
I recently appeared on the Coachzing Show talking about how to Create a Compelling Podcast. on the Relaunch Show I talk about Overcoming Personal and Financial Bankrupcy with with Joel and Pei. The Coachzing show is dedicated to helping coaches, therapists, speakers and authors work less, earn more, and help more people through creative content marketing strategies. The ReLaunch show is a Daily Radio Show for Career Changers, Difference Makers and Those with a Dream. Features interviews of today’s most in-demand experts, thought leaders, and ReLaunch! artists.
You can win a free year at the School of Podcasting by taking our Audience Survey.
It would be interesting to see how many times I provide the answer, "Ask your audience." It is what appears to be an obvious choice, but I'm not sure if we don't want to bother them, but we often use an audience poll as a last resort. We might feel that we are bugging them. In the end the people who take part in your survey (1 - 5 % of your audience) are the most engaged in your audience and are doing it to support you . As your audience is made up of adults, it not a bad idea to explain why you are doing the poll, but we will get into that later.
Demographics (age, sex, income, location)
Expectations (Tell your potential audience the topic of your podcast and see what they would expect to hear).
Find a gap (What is the most common frustration when listening to podcasts).
Help you choose a name or logo when you are launching your podcast.
What language they use to describe your show (this is valuable in marketing material - it is the native tongue of your audience).
Have them rank your segments (you may find there are segments that nobody consumes)
Psychographics (lifestyle, interests, dreams, pain points).
Behaviors (How do they consume your show, how often, how long).
What is the objective of the poll? What are you looking for? Write down the objective? (future content, sponsors)
What is the goal of this survey?
Why are you creating this survey?
What do you hope to accomplish with this survey?
How will you use the data you are collecting?
You will use your objectives to help create the questions
Survey Monkey research (along with Gallup and others) has shown that the survey should take 5 minutes or less to complete. 6 – 10 minutes is acceptable but we see significant abandonment rates occurring after 11 minutes.
When Surveys are Too Long
People drop out: They simply quit taking the survey. Having a reward for completion can reduce drop-outs, but you can’t stop it completely.
People stop paying attention: Remember your Jr. High School friend who just filled in random bubbles during a test? He grew up. If it takes too long to take your survey, he might do it again.
Keep it Clear
To ensure that you collect valid survey results, make sure you include instructions on how to answer the survey.
Each question should be clearly stated so that there is no misunderstanding about what is being asked.
When developing your survey questionnaire, you want to make certain that you are asking the questions in a neutral way, ie that you are not leading them toward a particular answer. This may seem simple, but when you are writing questions you will often find that the way you phrase the question may reflect your underlying opinion. Here is an example of a leading question:
Instead of doing you think this microphone sounds better than the old one? Instead it might be “What do you think about the sound of this microphone?”
There are some rules of thumb:
1) Questions about behavior (factual information) should be before those about attitude (opinions, emotions, preferences)
2) General questions should be before those that are more specific
3) Potentially sensitive questions should be asked later in the survey, once rapport has been established
It is best to use non-structured questions when you are exploring new ideas and you don't really know what to expect from the respondents.
Any easy way to get insights is to use a scale. Always use an even number of choices. If I say rank this 1 - 5, people can go right down the middle and choose 3. If they have to rank 1-4, they have to choose 2, or 3. One is a little better then the other.
One key ingredient when dealing with adults is to include the "Why." As easy as it is to click a few buttons, in the end knowing "why" will help them push through to the end of the survey. If they understand that they may receive better content, a better schedule, etc. it may inspire them to answer.
Keep your answers private.
Even if your survey is short, you might have to provide some incentive to get more people to participate. Amazon gift cards, lottery tickets (is that legal), a free product can be used. The good news is the more you get to know your audience, the better bribes you will be able to come up with.
The tool I use is Polldaddy. it is owned by the people behind Wordpress and their free service is almost unlimited (1000 responses per month).