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School Of Podcasting

Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. This could ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.
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Now displaying: December, 2014
Dec 29, 2014

COMMENTS? Call 888-563-3228

 I started this last year and I want this to be an annual event. I ask my audience, "If you could only listen to one podcast what would it be, where is it, and WHY do you listen to it. Thanks to everyone who sent in their answers. I want to thank Ray Ortega for alerting me to a post from Seth Godin that sates, 
“There’s no such thing as a niche that’s too small if the people care enough. If you think you need a bigger market, you’re actually saying that the market you already have doesn’t need you/depend on you/talk about you enough.You might not need a bigger niche. You might only need to produce more value for those you already serve.”

With people choosing the following podcasts over all others, one can assume they are delivering tons of value.

My Favorite Podcast Is

Nick Seuberling from "Inside the Jungle" who love the 606 Podcast. Its information he can't get in the US.

Ben From Modern Self Protection loves the Survival Podcast podcast because its energy, and inspiring.

Bill from the Media Fiasco  I would definitely pick the Mike O’Meara Show,  it always puts a smile on his face.

Cain from the Adventure Frequency podcast Adam Carolla show consistent, funny.

Daniel J. Lewis from the Audacity to Podcast and My Podcast Reviews likes the Business of Marriage because the topics fits Daniel like a glove.

Dr. Dave from Shrink Wrap Radio Psychology Podcast loves Mac Break Weekly to get up to date tips and news from experts.

Al from Whats Up On Earth loves the Podcast because its funny, and appealing and keeps him up on pop culture.

Erik from Podcast Talent Coach loves the Solopreneur Hour for their unique interviews that aren't like everybody else.

Fred from Skills in Screencasts and Podcast still loves the No Agenda show for its behind the scenes look at the Media

James loves the PFW in Progress is where James gets in depth information about New England Patriots football.

ValueJennifer from the Delightful Life podcast loves Live Your List Show because the hosts are entertaining, and its inspires you to be a better person.

John from  Writers Authors on Fire from Loves Entrepreneur on Fire because it keeps him positive and motivated.

Johnathon loves the Moment with Brian Koppelman. He loves in the in depth interviews that make him think.

Ken Casler of the Thinking Outside The Box podcast loves the Spark podcast. It entertains him and keeps him up on technology and he loves the hosts voice.

Kim from On the Table podcast loves Get it Done Guy (she also loves Starve the Doubts) for the entertaining stories.

Matt McWilliams from the World Changers Show loves Ray Edwards because its unique slant on business, faith, productivity, and family.

Randy Cantrell of Leaning Towards Wisdom loves Serial for the excellently produced masterful story telling. (recently parodied on Saturday Night Live)

Remi from the Sci-fi Movie Podcast loves the hosts from Bald Move Network who talk about numerous topics, and he follows their shows. They are fun, honest, and objective.

Rick from the Evolution Talk podcast loves Mysterious Universe podcast (he pays for their premium content) it allows him to escape and relax.

Scott from Karate Tournament Tips and Tricks loves The Unexplained with Howard Hughes its really interesting without being over the top.

Scott from Computer Tutor Podcast loves Dave Ramsey because he knows what he is going to get, and yet you never know what you're going to get. It's entertaining.

Stargate from the Legends of Shield podcast loves the Star Wars Minute for the behind the scenes, entertaining stories,

Terry from Discovering America loves the Jefferson Hour

 Summary

As I listened to theses clips, I listened and made notes. When I put it all together, here is how it broke down. These are the qualities that people mentioned most. These numbers indicate (according to the 50ish people who replied) how important the following topics are.

If you combined funny and entertaining, that would be 47% (for me if I'm laughing I'm entertained). That would mean

49% Value (things I can use, easy to understand)
47% Entertaining/Funny 
32% Personality (objective, chemistry, authentic, objective)
32% "Deep Dive" (in depth information)
15% Behind the Scenes (info you can’t get anywhere else)
11% Inspiring (encouraging, kept me positive)
11% Stories (people love stories) 
9% Voice ("I love their voice").

I have said (since 2005) your podcast is not about you, it’s about the audience. If you are a radio station, your call letters are WIFT (what’s in it for them). Find out what they want and deliver it in an entertaining and encouraging fashion, and you will connect with your audience.

A HUGE thank you to all my listeners, but a special thank you to everyone who called in with their responses

launch_your_podcast

Dec 22, 2014

Today we talk with John Wilkerson who has SEVEN children about HOW THE HECK DO YOU PODCAST WITH SEVEN KIDS IN THE HOUSE? John has been podcasting since 2005 and has lots of tips. We talk about the following topics: When do you know its time to podfade? What kind of gear do you use? Using your web host for a media host (I was surprised).

Tips for Podcasting With Children in the House

  1. Lots and lots of prep so you are ready to take advantage of every opportunity
  2. Get out of the house if possible (maybe the car?)/
  3. Go early or late (record while they are sleeping).
  4. Give yourself a limit (be focused)
  5. Reward your kids for being quiet (get them involved).

John has a full blog post at http://jesusgeek.info/5-tips-for-podcasting-when-you-have-little-kids/ John's current project is the Wired Homeschool. You can find it at http://thewiredhomeschool.com/ wiredhomeschoolThe Wired Homeschool provides practical advice for homeschooling parents who use technology as part of their homeschool curriculum. Topics include Internet safety, responsible computer use, smartphones, tablets, e-readers, educational apps, social media, and more. Johns podcast has lead him being asked to speak at some conventions for homeschooling. How cool is that? In the interview he explains how he has had other podcasts and as life and interests changed, John no longer had the same passion for those shows, but is very excited to be doing the Wired Homeschool podcast.

Last 5 in 5 From Mark from obeep.com (a GeoCaching Podcast)

Geo Gearheads - technical side of geo caching Nerd Church - Geek News Hollywood Babylon - Kevin Smith Humor The Walk -  podcast about health, fitness, weight loss and physical and spiritual well-being. Conquer Depression, Anxiety and Stress

Podcast Rewind

A new episode of Building a Better Dave is out called "the Other Side of Christmas". Beyond iTunes on Podcasters' Roundtable 

Podsafe for Peace

Hear the Behind the Scenes Recording of this if Every Day Were Christmas. Original Podsafe for Peach recording website. New version by Slau at CdBaby, and iTunes Check out his podcast Sessions With Slau

Mentioned on the Show

rev.com a great - super fast turn around on transcriptions. Michael Butler Rock and Roll Geek Geek News Central Ready to Start Podcasting? launch_your_podcast

Dec 15, 2014

Today we are talking about the most efficient and effective way to make money from the influence you build with your podcast. That method is selling your own product or service. We also talk about how to shut down a podcast.

How Do I Shut Down My Show?

Mark Wade has decided to shut down a1blues.com after 6 years. He had the following questions.

  1. When I cancel Libsyn will my past shows still be available for people to still listen at my website or through iTunes or does Libsyn delete your past shows (mp3’s)?

No. So if you want to keep it up you can downgrade to the $5 a month plan ($7 if you want basic download stats)

  1. Is there anything I need to do to keeping the website up and running

Pay your hosting bills, and every now and then login and make sure there are no plugins/themes that need updated on your website (if you're using Wordpress). Also be sure to pay the bill on the domain name.

  1. If I decided to start the show up a few years from now is there anything I should do now to make that come back easier?

Like keeping the website address renewed every year. Just keep paying the web bill, and your domain. To make that cheaper buy hosting by the year instead of month to month. Some people do a "Farewell" show and let people know the show is coming to an end. Others just say you're going on hiatus (and then never come back). Some people say nothing and the audience figures it out later that no new episodes are coming. In the end of you don't keep the domains and the hosting paid for, the system will break.

Opportunity Knocks When Your Audience Asks the Same Question Multiple Times

My friend Erik K. Johnson who produces the Podcast Talent coach, and on his show he has spoken about doing interviews and a listener of his asked if there was a definitive book on being and interviewer. Erik states that he has looked and while there are books on Radio that have pieces about interviewing but there is no book that people can say that is THE BOOK on interviewing. For me, I think "Erik needs to write this." Erik has 25+ years in radio and has interviewed some great musicians and entertainers and has some great insights. Erik also does a show with me called the Podcast Review show. If you want some constructive feedback on your show, sign up today at www.podcastreviewshow.com Writing a book is not easy, but it is simple. All you need to do is 1. Pick a topic 2. Outline the topic into sub topics 3. Expand those topics 4. Find an editor 5. Get a cover designed.

The Most Effective and Profitable Way to Make Money With Your Podcast

Through you podcast your audience: 1. Adds you to their routine when you publish at the same time. They rely on you to be there. This establishes trust. 2. When you bring value, they enjoy having you around. They like you. 3. When you share a bit about yourself they get to know you. Let your personality seep into your show. This allows them to know you. When they know, like, and trust you and you come out with a product that fits a need they have, you can leverage that relationship into dollars. Dave's book is More Podcast Money.

Systems You Can Use To Sell Digit Products

Sellz.com charges 5% of the sale +.25 cents. Great customizable buttons. They don't allow you to take paypal without paying $5 a month (but you can take credit cards). Sellfy.com - 5% and you can take a number of payments. I'm not a huge fan of their buttons (not very customizable). Gumroad.com - 5% + .25 Allow you to do a "you name the price" product. They do not accept paypal (but you can take credit cards).

Spotlight Artist Raymond Good Job Search that Works [24:49]

Ray's sight looks pretty cool. If you want to know what Wordpress theme someone is using check out wpthemedetector.com Ray is using Elegant Themes on this website. Ray is someone who can help people be more effective at finding a job. His free podcast provides great insights into helping you find a job, switch jobs, etc. We listen to Ray's first episode and its very polished. I played his first and last episode. Its very subtle but Ray had some reverb on his voice on the first show and now he doesn't. I'm on show 438 and I know show 500 will have improvements over 438. Keep in mind you don't have to be great to start, but you do have to start to be great. Check out Ray's show at www.jobsearchthatworks.com  

Mentioned in this Episode

Wrapid Right Method Self Publishing For Virgins

Ready to Start Podcasting


launch_your_podcast

Dec 8, 2014

Because of my Podcast... I got to Meet a Mentor and Be Seen as an Expert

Ben from Modern Self Defense where he was asked to teach a class, meet a mentor, and then he had 20 peopel fly in to meet HIM. This great event gets better, they have already asked him back to do another class. Ben is doing his podcast as he wants people to be safe. Fin him at modernselfprotection.com and in iTunes.

How to Create a Protected / Premium RSS Podcast Feed 6:37

I've had a few people ask me this question so thanks to Nick at spnt.tv, Jason from matttalkonline.com and Randy from Leaning Towards Wisdom (itunes) I use Digital Access Pass to accomplish this through some short codes. Then anyone who is subscribed can access their special version of the RSS feed (and other can't). If they cancel their account their RSS goes dead. I ave a video on my Patreon page that shows how this works (sign up for $1 and get access to bonus videos). Here are some tips and insight into having premium content. 1. If you are creating premium content for your launch, remember you don't have an audience yet and you may be doing "double the work" for an audience that doesn't exist. 2. When you get into ecommerce, you enter the world of paypal. Some people love paypal, and others refuse to us it. 3. You will need to be able to support your members. Its not a set it up and watch the money come in. They will occasionally need some help. 4. If you can keep the free items completely separate than the premium your life will be easy. I'm in the process of moving the premium content from the School of Podcasting to a completely different website. This makes keeping things "straight" a WHOLE lot easier. If you mix the premium and free content together, it can be quite the headache keeping everything separate (the easiest way to to just keep them separate). 5. If you are trying to make it so that there is NO WAY To steal your content, then you will have a long day. If your product is digital, people can steal it. That's a fact and in the end you have to end up trusting your customers. Don't get hung up on that. People will pay for items in money or time. There are those people who have more time than money and can go to great lengths to get your content (and there are some customers who will share it with others - welcome to 2014).

Post Rewind [17:45]

I appeared on the Podcaster's Roundtable where we talked about platforms for podcasting. Listen/Watch it here. Izzabela and Mike Russel produce the Branding Cow podcast where you can have Izzabela go over your website from top to bottom. In one episode the podcaster was using the Website host to host their media and Izzabela mentions how it took almost 10 minutes to download the episode. You can find the Branding Cow podcast at www.brandingcow.com Mike and Izzabela run Music Radio Creative and recommend using Spreaker as your media host. Music Radio Creative are responsible for the "Podcast Rewind" voice over as well as the "Ladies" who sing "The School of Podcasting with Dave Jackson." Speaking of using your Web Hoist as a Media host I interview Ralph from thesdrshow.com on episode 419 where he talks about the horror of having to move to a "real" media host after launching his podcast (his web host even told him it would be fine - then it wasn't). You can hear that episode HERE (if you want a free month of hosting at Libsyn.com or blubrry.com use the coupon sopfree ).

Spotlight Podcast: Adopting and Fostering in Faith [22:56]

Today we spotlight a new podcast "Adopting and Fostering in Faith from a new member of the School of Podcasting Robert Gelinas. This podcast is all about inspiration, information and resources for Christians who desire to care for orphans in their own backyard (and beyond). I love it as Robert is an expert (he has five adopted children) and he is using the podcast to help others with questions about fostering and adopting children. Check out his website at http://fosteringandadoptinginfaith.com/ and find his podcast in itunes

Last 5 in 5 from Ben Branam [29:46]

Ben Branam from Modern Self Protection (No One SHould Live in Fear) shares the last five podcasts you listened to: 1. Daily Audio Bible 2. Get it Done Guy 3. The Survival Podcast 4. Handgun World 5. Black Man With a Gun

HipCast Podcast Media Hosting Review [34:15]

I've am getting a bit tired of reviewing media hosts as there are new ones every day (hour?) I was asked to look at Hipcast.com. My criteria includes: 1. Don't mess with my file (they do) - although you are allowed to rename your file once you upload it. They transcode your file as well. 2. Give me a way to redirect my feed (they don't). 3. Dont limit my bandwidth (they pass) 4. Give me stats (their stats get a D+ - very, very basic) 5. Give me unlimited storage (they pass) They list features on their website that aren't really features ("We back up you files" - really? I hope so). Their online recording tools didn't work with my machine (they didn't recognize my microphone). The recording from your phone produced a quality that I feel is poor at best. You can read my review of other media hosts here. I recommend Libsyn.com and Blubrry.om (who meet all my criteria) get a free month at either site using the coupon sopfree As Tim is doing a video podcast and he wants to put out an hour long video, I ask "Does it really need to be video. There are people who do videos for YouTube and then put the audio out as a podcast. Cali Lewis use to do this (and might still be doing it) for geekbeat.tv What some people will do is create a smaller version to be downloaded 640 x 360 (16:9) Or 640 x 480 (4:3) Then upload the HD version to Youtube and put the Youtube version on your website and put the smaller version into your feed and let people watch YouTube on your website. This reduces how much space you need for hosting. If your show is NOT visual (talking head) I would recommend this.  

Mentioned on this Show

Skywalking Through Neverland

 

Ready to Start a Podcast?

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Dec 1, 2014

Today we talk about how adding a podcast to your blog can help you gain a larger audience. We talk with Kate Erickson of Kate's Take Pocast and the Entrepreneur on Fire podcast

Because of My Podcast - My Audience Gave Me a Laptop [1:35]

Ken Blanchard produces the Black Man with a Gun podcast among other podcasts that you can find at Blanchard Media. Recently he announced that he was having technical issues with his equipment, and that production of new episodes might come to a temporary halt. Instead of letting this happen, an audience member sent him a new Mac Book. I've said before that you can build a relationship with your audience, and that influence can be leveraged in many ways.

Best VoiceMail For Podcasters [8:36]

MagicJack Plus + Free 6 Months Subscription to Magic Jack Service $37 (a year of service is $35)

Google Voice - It's Free. The Sound is OK. Just realize if Google ever decides to charge or cancel this service you will have a back catalog of shows with this number. (deliver mp3 file)

Kall8 - This is the service I have used since 2005. An 800 number is $5 a month and approximately 7 cents a minute. My apologies to my friends across the pond. There isn't much international information on their site. I've never had a bill more than $10. The bad news is the sound quality of these calls is not great.

Kall8 captures at 8 bit, while Google Voice and Magic Jack capture at 16 bit (which is why Kall8 sounds so much worse).

With Google Voice being free, they seem like the obvious choice. I'm not sure I'm willing to trust Google with a voice mail that I give out for episode upon episode and then yank the tool away from me.

Magic Jack for me will be the recommended (more affordable) option. The ONE downside is people have to wait 5 seconds to go to voicemail (which is a bit long).

Another tool (that's not phone based) to get audio on yoru website is via Speakpipe.

Reality in Podcast Advertising

In a recent article in Podertainment magazine (a really great issue) Rob Walch VP of Podcasters relations a Libsyn.com  states in an article titled "A Rope in the Garage" that about 8% of all the episodes released that reach the 5,000 download threshold." What's so special about 5,000 downloads? This is the minimum number that many advertisers need to look at your show. Even if you reach that number you're still not talking about quitting your day job. Rob states, "Realistically less than 5% of podcasters even make enough from their podcast to even cover their costs. An less than 1% can call podcasting their main career or in the case above - an alternative better than the rope in the garage. "

I bring this up today because we have Kate Erickson of Entrepreneur on Fire on the show. John Lee Dumas has created an empire. An empire I stand and applaud. John has proven (over and over) that you CAN make money using your podcast. Notice I didn't say from your podcast (although John does that as well). Most of John's money comes from additional products he sell. Most podcasters who make money podcating (myself included) use the free podcast to promote other non-free services.

Paul Colligan in his recent episode states Podcast Monetization breaks down to: Market + Message + Money + Media = The Only Formula For Podcast Monetization

 

Behind the Scenes of Kate's Take - a behind the scenes look at Entrepreneur on Fire and the Fire Path.

Kate Erickson is one of the guiding forces of the wildly successful Entrepreneur on Fire podcast. This has launched other spin of shows like Quotes on Fire, Webinar on Fire, and today we talk to Kate about why she launched Kate's Take along with "the Fire Path" which are the first 17 episodes of her show and are assembled into an ebook (no email required) at www.eofire.com/tfpbook

You will hear how Kate has boosted her confidence by doing more and more episodes. She started by re-recording her first shows (so remember you don't HAVE to publish the episodes you record).

She has put great content intermixed with stories and her audience is loving it.

She has a discipline to to focus on certain tasks that help propel her podcast and website further toward her goals. 

Kate states that they don't make subscribing to their podcast a primary call to action. She advises the call to action be go to the website where they can then subscribe to your podcast and/or your email list. 

Kate has taken her blog posts and turned them into a audioblog/podcast. So if you are a blogger you will hear how she is getting more feedback and reaching a large audience as a podcast. Another thing to consider is if you are a blogger that for every one podcast there are roughly 1950 blogs so having a podcast makes it easier to be found. (source Rob Walch)

Are Story Telling Podcasts the Next Podcasting Wave? [47:00]

With the success of shows like Radio Lab, Startup, and Serial, more people are discovering podcasts. These stories pull us in, and keep us captivated. Well the people behind startup have launched another new show call Reply All. I was stoked as (so far) every "Story" podcast was a giant home run in my book. Reply All has left me in a "meh" state of mind. With this in mind, you still need to prove value to your audience. If your information is not how to, it needs to entertain them, or make them think. 

I jokingly made a podcast called "Dinner" where for 5:48 you hear me try to decide what I want for dinner, and then go to Target to buy it. 

The fun part is this 5:48 clip took an HOUR to produce (finding music, sound effects, etc, editing the audio). It sounds great when you have a great story (and you should start there), but it takes a lot of time to add that icing on top of the cake. 

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