Adam Carolla and Dennis Miller Go on Hiatus after 6 Episodes Buzzfeed Starts Podcasting NPR is Building a Discovery Tool Podcast Monetizatrion Cash.me is a new way to accept donations. Want to test it check out www.cash.me/$podcastcoach the fee is 1.5% Teespring is a cool mix of crowd funding and podcast promotion. Basic no logo t-shirts are 7.30 (just text), 14.75. You can't order less than 5 (so a minimum order is roughly $75.00). Shipping made my order $18 for a t-shirt with my logo. Want to Support the School of Podcasting? Buy a Shirt
I was on episode 31 of the Podcast Digest talking podcasting equipment, because of my podcast stories, podcast websites and more.
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David Hooper produced the RED Podcast with his wife Laurel. RED stands for Real Entrepreneur Development. We help you build an audience, sell more products, and make more money. We show you how to find the “hidden money” in your business. In this interview we talk about how: He recorded a bunch of episode before episodes before adding their show to iTunes He purposely set out to be different than any other "entrepreneur podcasts" When you have a business but you're not in the phone book are you not in business? You can wait and work out the kinks of your podcast before listing it in iTunes He is using the podcast to expand out past his Music Business Audience He created a studio in his home without spending thousands of dollars by using ATR2100 microphones, and a Noise Gate. We talk about his interview process and how he prepares a guest before the interview. Check out the RED podcast in iTunes, or on their website.
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I read the book Word of Mouth Marketing: How Smart Companies Get People Talking and while the book didn't do a ton for me, it did provide me with one question that can help me build my audience. It provided a question that can help inspire word of mouth. Here it is:
What is the topic you are covering in your podcast that will inspire your audience to tell one of their friends?
So I paid attention to myself this week to see what information I told friends about. I had two. One from episode 39 of Profitcast (a podcast dedicated to examining ways to monetize your podcast), and the MoneyPlan Show (help you pay attention - not interest).
The kicker is you can only pick two. It can be good and quick, but it won't be cheap. John Lee Dumas had sponsors six months after launching his Entrepreneur on Fire podcast (6 months is quick). His show is great (I'm a fan). It wasn't cheap. He spent $3000 on a mentor, and John had six figures in the bank when he started (hear about this on the MoneyPlan SOS podcast). So it was expensive to start. If you want your show to be quick and cheap, it's probably not going to be good. If your show is going to be good and cheap, it's going to take a while to build that audience (but maybe not using the question above). You can hear Brian dig deeper into the good, quick, cheap discussion on Profitcastuniverse.com I like Brian. I've had him on this show and he co-hosted one week on Ask the Podcast Coach. He's a good guy. So there I was walking around the hotel and his episode just made me think, and then I wanted to shout AMEN! That was such a cool way of explaining a person's podcast. I IMMEDIATELY stopped what I was doing, clicked on the image in the podcasts app and prayed he put contact information in his show notes (he did). He had a link to speakpipe, which then launched the app on my phone and there I was telling Brian how his content just blew me out of the water. WOW. Later that week (now in Toled0) I had the pleasure of meeting Nick Sueberling from the Podcasters Group Therapy podcast (and inside the jungle) and I told him about this "Good, Quick, Cheap" theory. Nick had heard it used in business. This is a great example of things you know that you think EVERYBODY KNOWS THAT (but obviously not - as I didn't). Later I posted it in School of Podcasting Private Facebook group (that you get access to when you are a member). Bill Conrad checked it out and later reposted about the show. He called his "Binge of the week." Later in the week I was listening to Steve Stewart talk about Bitcoin on episode 179 of the MoneyPlan Sos show, and then he throws in this BOMB of a subject that just blew me away. It tells the story (stories ALWAYS work) of Joe Legal, Jose Illegal. As Steve explains both of these men do construction. Joe Legal makes quite a bit more money than Hosea Illegal. Steve continues on and you hear that Joe pays taxes, insurance, health care, and other costs that in the end leave him having to get a part time gig to make ends meet. Hosea Illegal doesn't pay taxes or for school lunches, health benefits, and other items. It was VERY interesting and done in a "Just the facts" fashion (not really taking sides). The minute my wife got in the car, I had to play it for her. It was a great conversation starter. What topics are you tossing to your audience? Are the conversation starters? The #1 way people find about about podcasts is through word of mouth. Sure we all use Twitter, facebook, etc, but a TON of the word of mouth about podcasts happens face to face. In the immortal words of Bonnie Raitt "Let's give them something to talk about."
I was thinking about the news. Every day (sadly) someone gets shot, a politician lies, a new business opens, and a beloved institution closes. A sports guy screams into the camera about a bunch of millionaires who run around and sweat for our amusement. You have a cuddly friendly weather person who secretly knows that they are being replaced by an app on your phone. The news anchor who went to school to be a journalist now gets to read headlines about B list celebrities on reality shows. The sky traffic report from a helicopter doesn't really matter because by the time you get in the car they will have that wreck cleared. This too is being replaced by an app (Waze app) To me its all the same thing. I rarely tell someone about anything I heard about on your typical newscast. I do talk about things on the New Agenda Show (that should be on the evening news). Every Newscast in America Parody (18:30)
I listened to this book as an Audio book (from Audible - Get a Free Book When You Sign Up). I found it "meh." If you are absolutely brand new to marketing it would be great (tips like "Be nice to people" and "start a blog" I think I have down).
Does it matter where you host your media if it's an actual media host? What is Amy Schmittaur behind the camera? What kind of downloads can I expect from my first pdocast episode? If my show is really bad, what can I expect? All of these questions are answered in today's School of Podcasting's Morning Announcements episode 453.
Colin from Canada asks, "What are your thoughts on Spreaker? Is it too crowded, what do you think of their sound quality?" I've spoken about podcast media hosts in the past, and a few years ago I was not a huge fan of Spreaker. I was contacted by the head of Spreaker, we got on Skype and since then they have continued to add more and more features to their platform. They use to rename your file, tweak your ID3 tags, and there was no way to redirect your feed. Those objections have been solved. Do I have any objections to Spreaker now? Only one (and it's a small one). Both Libsyn.com and Blubrry.com have the ability to have an unlimited back catalog. Spreaker allows you to have a HUGE back catalog, but in the end, there IS a limit (510 hours - thats a lot of episodes - for $20 a month).
So many people thought that having their podcast on SoundCloud would bring them more audience (in my circles it brought in an additional 3%). While Spreaker does have a thriving community, in the end don't look to your media host to bring you an audience - you need to do that on your own.
Last week I released an experiment of mind call Podcasting For Free. Episode 4 got 33 downloads in a week. Another experiment I did was trying to make the absolutely worst podcast. I think I succeeded as the first episode released in 2013 still only has 8 downloads. Downloads will always be based on your topic, genre, and background. We have tools to help you shape your content at the School of Podcasting.
Amy Schmittaur is the force behind Savvy Social Sexy. I found Amy on YouTube and I love her sarcasm, and her content. For me, that's an unbeatable combination. In today's interview we discover: 1. Amy is actually shy when the camera is turned off 2. People give you 8 seconds on YouTube to make your first impression 3. In the end, you have to do the work. You have to at least try. 4. Amy is out on her Sexy Savvy Social LIVE tour (see info). 5. The things Amy can do in a podcast that she can't do in a YouTube video. Here is Amy explaining the name of her brand. It makes me laugh every time I watch it (#imjustsayin') https://youtu.be/_oDGxqzO2z8
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1.9 Billion in 2013
2.5 Billion in 2014
8 Million daily audience requests for podcast during the fourth quarter of 2014
Unique monthly audience members continued to grow to 41 million individuals in 2014 versus 25 million at the beginning of 2013, marking another milestone achievement
That represents a 37% increase in annual download requests.
The accelerated growth for podcast audience engagement continues with more podcasts being distributed to Mobile devices. Of the 2.6 billion downloads, over 1.6 billion (63%) were requested from Mobile devices, with a 5.4 to 1 ratio for iOS versus Android. At the end of 2014 the WTF with Marc Maron app for iOS, Android and Windows Phone 8 had been downloaded by over 225,000 unique user accounts.
Over 22,000 podcast shows use the Libsyn Network for distribution and monetization services for over 2.1 million unique, active episodes. New account sign-ups are also at an all-time high with the addition of over 2,300 new shows already in 2015.
35% of Cell Phone Users have connected it to their car to listen
33% of people (approximately 89 Million) have listened to a podcast
55% of people consume podcasts on their smart phone
17% of the US listen to podcasts on a monthly basis (46 million Americans)
10% of people 12+ have listened to podcast in a last week. (27 million Americans)
Of the 10% who listen to podcasts, 23% listen to three, 22% listen to 2, 17% listen to four or five, and 15% listen to eleven or more (averaged 6 per week)
45% percent of podcast listeners have a college degree (compared to 33% of the total population)
52% of podcast listeners make more than $10o,000 a year
NBC won their evening with a 3% rating. The serial podcast was listened to by #5 of the population.
71% (192 million) of Americans have a smart phone
81% of people 25-54 own a smart phone
AM/FM Radio being used in the car dropped 5% from 2014 to 2015
32.8% of nominees had no email address or form to contact them (twitter, facebook, Google+ do not count)
26.3% had no iTunes icon on their website.
and yet what do people want most? Comments and interaction from their audience, and more subscribers/downloads……
25.3% had no way to download the file
23.5% of podcasters nominted for a podcast award did NOT have an RSS icon/link on their website (on the front page)
there is more to podcasting than itunes. Give people and RSS so they can subscribe on whatever they want to use.
22.8% of the nominees had an RSS feed that was invalid
it doesn’t do any good to have a feed if it doesn’t work (case in point soundcloud)
17.2% had no visible player to click play when you land on their website (many you had to dig to find one)
14.4% Had no social media to share you content
One other things that were interesting. Some of the top podcasts of 2014 (Serial, Startup, and Reply All) have no iTunes buttons on their website. Yet they dominate.
Today I play a clip from Elsie Escobar who (along with Jessice Kupferman) produce the She Podcasts podcast (she is also the co-host of The Feed). The clip is Elsie talking about how she discovered the "What I Wore When" Glamore podcast through word of mouth (the co-host of the Feed Rob Walch's wife liked the show), and when she found it - she downloaded all the episodes.
Michael from the Recovered Podcast talks about how his podcast is helping people get off drugs. For more information go to www.recoveredcast.com
I am working on an episode that will have clips of people who have been on radio, and I'm still working on it. When I interviewed Jeff Brown from podcasteracademy.com and the Lead to Read Podcast (readtoleadpodcast.com) he just kept bring gold and I just couldn't wait to share it. We talk about
This was the first year that the Podcast Awards were owned by the New Media Expo. I am the Director of Podcasting for the New Media Expo and (much like a new podcaster) we found ourselves saying, "This takes longer than we thought." It took so much time that we were copying and pasting stats into PowerPoint Presentations right before we went live (crunching and assembling the numbers took longer than expected).
So there I was rolling out the finalists, and when I went to a slide the information wasn't there. I had checked and re-checked my slides. I mean, I TEACH POWERPOINT AS PART OF MY DAY GIG! On another slide I had pasted the wrong information. As the old saying goes...
Haste makes waste.
This was live in front of about 150 people.
Egg meet face.
As I write this, that was about 2.5 hours ago and you know what?
I will live to see another day.
I/We learned a valuable lesson (after all they're not mistakes - they are learning opportunities!).
So if you are worried about starting a podcast and you're afraid you'll look stupid, keep this in mind:
1. When you first start out you don't have a very big audience (so nobody will really know).
2. You can cross that mistake off the bucket list and get back to making even better content.
3. You will live. Very few people actually die from embarrassment.