School Of Podcasting

Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. This could ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.
RSS Feed Subscribe in iTunes iOS App














All Episodes
Now displaying: 2014
Dec 29, 2014

COMMENTS? Call 888-563-3228

 I started this last year and I want this to be an annual event. I ask my audience, "If you could only listen to one podcast what would it be, where is it, and WHY do you listen to it. Thanks to everyone who sent in their answers. I want to thank Ray Ortega for alerting me to a post from Seth Godin that sates, 
“There’s no such thing as a niche that’s too small if the people care enough. If you think you need a bigger market, you’re actually saying that the market you already have doesn’t need you/depend on you/talk about you enough.You might not need a bigger niche. You might only need to produce more value for those you already serve.”

With people choosing the following podcasts over all others, one can assume they are delivering tons of value.

My Favorite Podcast Is

Nick Seuberling from "Inside the Jungle" who love the 606 Podcast. Its information he can't get in the US.

Ben From Modern Self Protection loves the Survival Podcast podcast because its energy, and inspiring.

Bill from the Media Fiasco  I would definitely pick the Mike O’Meara Show,  it always puts a smile on his face.

Cain from the Adventure Frequency podcast Adam Carolla show consistent, funny.

Daniel J. Lewis from the Audacity to Podcast and My Podcast Reviews likes the Business of Marriage because the topics fits Daniel like a glove.

Dr. Dave from Shrink Wrap Radio Psychology Podcast loves Mac Break Weekly to get up to date tips and news from experts.

Al from Whats Up On Earth loves the Podcast because its funny, and appealing and keeps him up on pop culture.

Erik from Podcast Talent Coach loves the Solopreneur Hour for their unique interviews that aren't like everybody else.

Fred from Skills in Screencasts and Podcast still loves the No Agenda show for its behind the scenes look at the Media

James loves the PFW in Progress is where James gets in depth information about New England Patriots football.

ValueJennifer from the Delightful Life podcast loves Live Your List Show because the hosts are entertaining, and its inspires you to be a better person.

John from  Writers Authors on Fire from Loves Entrepreneur on Fire because it keeps him positive and motivated.

Johnathon loves the Moment with Brian Koppelman. He loves in the in depth interviews that make him think.

Ken Casler of the Thinking Outside The Box podcast loves the Spark podcast. It entertains him and keeps him up on technology and he loves the hosts voice.

Kim from On the Table podcast loves Get it Done Guy (she also loves Starve the Doubts) for the entertaining stories.

Matt McWilliams from the World Changers Show loves Ray Edwards because its unique slant on business, faith, productivity, and family.

Randy Cantrell of Leaning Towards Wisdom loves Serial for the excellently produced masterful story telling. (recently parodied on Saturday Night Live)

Remi from the Sci-fi Movie Podcast loves the hosts from Bald Move Network who talk about numerous topics, and he follows their shows. They are fun, honest, and objective.

Rick from the Evolution Talk podcast loves Mysterious Universe podcast (he pays for their premium content) it allows him to escape and relax.

Scott from Karate Tournament Tips and Tricks loves The Unexplained with Howard Hughes its really interesting without being over the top.

Scott from Computer Tutor Podcast loves Dave Ramsey because he knows what he is going to get, and yet you never know what you're going to get. It's entertaining.

Stargate from the Legends of Shield podcast loves the Star Wars Minute for the behind the scenes, entertaining stories,

Terry from Discovering America loves the Jefferson Hour


As I listened to theses clips, I listened and made notes. When I put it all together, here is how it broke down. These are the qualities that people mentioned most. These numbers indicate (according to the 50ish people who replied) how important the following topics are.

If you combined funny and entertaining, that would be 47% (for me if I'm laughing I'm entertained). That would mean

49% Value (things I can use, easy to understand)
47% Entertaining/Funny 
32% Personality (objective, chemistry, authentic, objective)
32% "Deep Dive" (in depth information)
15% Behind the Scenes (info you can’t get anywhere else)
11% Inspiring (encouraging, kept me positive)
11% Stories (people love stories) 
9% Voice ("I love their voice").

I have said (since 2005) your podcast is not about you, it’s about the audience. If you are a radio station, your call letters are WIFT (what’s in it for them). Find out what they want and deliver it in an entertaining and encouraging fashion, and you will connect with your audience.

A HUGE thank you to all my listeners, but a special thank you to everyone who called in with their responses


Dec 22, 2014

Today we talk with John Wilkerson who has SEVEN children about HOW THE HECK DO YOU PODCAST WITH SEVEN KIDS IN THE HOUSE? John has been podcasting since 2005 and has lots of tips. We talk about the following topics: When do you know its time to podfade? What kind of gear do you use? Using your web host for a media host (I was surprised).

Tips for Podcasting With Children in the House

  1. Lots and lots of prep so you are ready to take advantage of every opportunity
  2. Get out of the house if possible (maybe the car?)/
  3. Go early or late (record while they are sleeping).
  4. Give yourself a limit (be focused)
  5. Reward your kids for being quiet (get them involved).

John has a full blog post at John's current project is the Wired Homeschool. You can find it at wiredhomeschoolThe Wired Homeschool provides practical advice for homeschooling parents who use technology as part of their homeschool curriculum. Topics include Internet safety, responsible computer use, smartphones, tablets, e-readers, educational apps, social media, and more. Johns podcast has lead him being asked to speak at some conventions for homeschooling. How cool is that? In the interview he explains how he has had other podcasts and as life and interests changed, John no longer had the same passion for those shows, but is very excited to be doing the Wired Homeschool podcast.

Last 5 in 5 From Mark from (a GeoCaching Podcast)

Geo Gearheads - technical side of geo caching Nerd Church - Geek News Hollywood Babylon - Kevin Smith Humor The Walk -  podcast about health, fitness, weight loss and physical and spiritual well-being. Conquer Depression, Anxiety and Stress

Podcast Rewind

A new episode of Building a Better Dave is out called "the Other Side of Christmas". Beyond iTunes on Podcasters' Roundtable 

Podsafe for Peace

Hear the Behind the Scenes Recording of this if Every Day Were Christmas. Original Podsafe for Peach recording website. New version by Slau at CdBaby, and iTunes Check out his podcast Sessions With Slau

Mentioned on the Show a great - super fast turn around on transcriptions. Michael Butler Rock and Roll Geek Geek News Central Ready to Start Podcasting? launch_your_podcast

Dec 15, 2014

Today we are talking about the most efficient and effective way to make money from the influence you build with your podcast. That method is selling your own product or service. We also talk about how to shut down a podcast.

How Do I Shut Down My Show?

Mark Wade has decided to shut down after 6 years. He had the following questions.

  1. When I cancel Libsyn will my past shows still be available for people to still listen at my website or through iTunes or does Libsyn delete your past shows (mp3’s)?

No. So if you want to keep it up you can downgrade to the $5 a month plan ($7 if you want basic download stats)

  1. Is there anything I need to do to keeping the website up and running

Pay your hosting bills, and every now and then login and make sure there are no plugins/themes that need updated on your website (if you're using Wordpress). Also be sure to pay the bill on the domain name.

  1. If I decided to start the show up a few years from now is there anything I should do now to make that come back easier?

Like keeping the website address renewed every year. Just keep paying the web bill, and your domain. To make that cheaper buy hosting by the year instead of month to month. Some people do a "Farewell" show and let people know the show is coming to an end. Others just say you're going on hiatus (and then never come back). Some people say nothing and the audience figures it out later that no new episodes are coming. In the end of you don't keep the domains and the hosting paid for, the system will break.

Opportunity Knocks When Your Audience Asks the Same Question Multiple Times

My friend Erik K. Johnson who produces the Podcast Talent coach, and on his show he has spoken about doing interviews and a listener of his asked if there was a definitive book on being and interviewer. Erik states that he has looked and while there are books on Radio that have pieces about interviewing but there is no book that people can say that is THE BOOK on interviewing. For me, I think "Erik needs to write this." Erik has 25+ years in radio and has interviewed some great musicians and entertainers and has some great insights. Erik also does a show with me called the Podcast Review show. If you want some constructive feedback on your show, sign up today at Writing a book is not easy, but it is simple. All you need to do is 1. Pick a topic 2. Outline the topic into sub topics 3. Expand those topics 4. Find an editor 5. Get a cover designed.

The Most Effective and Profitable Way to Make Money With Your Podcast

Through you podcast your audience: 1. Adds you to their routine when you publish at the same time. They rely on you to be there. This establishes trust. 2. When you bring value, they enjoy having you around. They like you. 3. When you share a bit about yourself they get to know you. Let your personality seep into your show. This allows them to know you. When they know, like, and trust you and you come out with a product that fits a need they have, you can leverage that relationship into dollars. Dave's book is More Podcast Money.

Systems You Can Use To Sell Digit Products charges 5% of the sale +.25 cents. Great customizable buttons. They don't allow you to take paypal without paying $5 a month (but you can take credit cards). - 5% and you can take a number of payments. I'm not a huge fan of their buttons (not very customizable). - 5% + .25 Allow you to do a "you name the price" product. They do not accept paypal (but you can take credit cards).

Spotlight Artist Raymond Good Job Search that Works [24:49]

Ray's sight looks pretty cool. If you want to know what Wordpress theme someone is using check out Ray is using Elegant Themes on this website. Ray is someone who can help people be more effective at finding a job. His free podcast provides great insights into helping you find a job, switch jobs, etc. We listen to Ray's first episode and its very polished. I played his first and last episode. Its very subtle but Ray had some reverb on his voice on the first show and now he doesn't. I'm on show 438 and I know show 500 will have improvements over 438. Keep in mind you don't have to be great to start, but you do have to start to be great. Check out Ray's show at  

Mentioned in this Episode

Wrapid Right Method Self Publishing For Virgins

Ready to Start Podcasting


Dec 8, 2014

Because of my Podcast... I got to Meet a Mentor and Be Seen as an Expert

Ben from Modern Self Defense where he was asked to teach a class, meet a mentor, and then he had 20 peopel fly in to meet HIM. This great event gets better, they have already asked him back to do another class. Ben is doing his podcast as he wants people to be safe. Fin him at and in iTunes.

How to Create a Protected / Premium RSS Podcast Feed 6:37

I've had a few people ask me this question so thanks to Nick at, Jason from and Randy from Leaning Towards Wisdom (itunes) I use Digital Access Pass to accomplish this through some short codes. Then anyone who is subscribed can access their special version of the RSS feed (and other can't). If they cancel their account their RSS goes dead. I ave a video on my Patreon page that shows how this works (sign up for $1 and get access to bonus videos). Here are some tips and insight into having premium content. 1. If you are creating premium content for your launch, remember you don't have an audience yet and you may be doing "double the work" for an audience that doesn't exist. 2. When you get into ecommerce, you enter the world of paypal. Some people love paypal, and others refuse to us it. 3. You will need to be able to support your members. Its not a set it up and watch the money come in. They will occasionally need some help. 4. If you can keep the free items completely separate than the premium your life will be easy. I'm in the process of moving the premium content from the School of Podcasting to a completely different website. This makes keeping things "straight" a WHOLE lot easier. If you mix the premium and free content together, it can be quite the headache keeping everything separate (the easiest way to to just keep them separate). 5. If you are trying to make it so that there is NO WAY To steal your content, then you will have a long day. If your product is digital, people can steal it. That's a fact and in the end you have to end up trusting your customers. Don't get hung up on that. People will pay for items in money or time. There are those people who have more time than money and can go to great lengths to get your content (and there are some customers who will share it with others - welcome to 2014).

Post Rewind [17:45]

I appeared on the Podcaster's Roundtable where we talked about platforms for podcasting. Listen/Watch it here. Izzabela and Mike Russel produce the Branding Cow podcast where you can have Izzabela go over your website from top to bottom. In one episode the podcaster was using the Website host to host their media and Izzabela mentions how it took almost 10 minutes to download the episode. You can find the Branding Cow podcast at Mike and Izzabela run Music Radio Creative and recommend using Spreaker as your media host. Music Radio Creative are responsible for the "Podcast Rewind" voice over as well as the "Ladies" who sing "The School of Podcasting with Dave Jackson." Speaking of using your Web Hoist as a Media host I interview Ralph from on episode 419 where he talks about the horror of having to move to a "real" media host after launching his podcast (his web host even told him it would be fine - then it wasn't). You can hear that episode HERE (if you want a free month of hosting at or use the coupon sopfree ).

Spotlight Podcast: Adopting and Fostering in Faith [22:56]

Today we spotlight a new podcast "Adopting and Fostering in Faith from a new member of the School of Podcasting Robert Gelinas. This podcast is all about inspiration, information and resources for Christians who desire to care for orphans in their own backyard (and beyond). I love it as Robert is an expert (he has five adopted children) and he is using the podcast to help others with questions about fostering and adopting children. Check out his website at and find his podcast in itunes

Last 5 in 5 from Ben Branam [29:46]

Ben Branam from Modern Self Protection (No One SHould Live in Fear) shares the last five podcasts you listened to: 1. Daily Audio Bible 2. Get it Done Guy 3. The Survival Podcast 4. Handgun World 5. Black Man With a Gun

HipCast Podcast Media Hosting Review [34:15]

I've am getting a bit tired of reviewing media hosts as there are new ones every day (hour?) I was asked to look at My criteria includes: 1. Don't mess with my file (they do) - although you are allowed to rename your file once you upload it. They transcode your file as well. 2. Give me a way to redirect my feed (they don't). 3. Dont limit my bandwidth (they pass) 4. Give me stats (their stats get a D+ - very, very basic) 5. Give me unlimited storage (they pass) They list features on their website that aren't really features ("We back up you files" - really? I hope so). Their online recording tools didn't work with my machine (they didn't recognize my microphone). The recording from your phone produced a quality that I feel is poor at best. You can read my review of other media hosts here. I recommend and (who meet all my criteria) get a free month at either site using the coupon sopfree As Tim is doing a video podcast and he wants to put out an hour long video, I ask "Does it really need to be video. There are people who do videos for YouTube and then put the audio out as a podcast. Cali Lewis use to do this (and might still be doing it) for What some people will do is create a smaller version to be downloaded 640 x 360 (16:9) Or 640 x 480 (4:3) Then upload the HD version to Youtube and put the Youtube version on your website and put the smaller version into your feed and let people watch YouTube on your website. This reduces how much space you need for hosting. If your show is NOT visual (talking head) I would recommend this.  

Mentioned on this Show

Skywalking Through Neverland


Ready to Start a Podcast?

Become a member

Dec 1, 2014

Today we talk about how adding a podcast to your blog can help you gain a larger audience. We talk with Kate Erickson of Kate's Take Pocast and the Entrepreneur on Fire podcast

Because of My Podcast - My Audience Gave Me a Laptop [1:35]

Ken Blanchard produces the Black Man with a Gun podcast among other podcasts that you can find at Blanchard Media. Recently he announced that he was having technical issues with his equipment, and that production of new episodes might come to a temporary halt. Instead of letting this happen, an audience member sent him a new Mac Book. I've said before that you can build a relationship with your audience, and that influence can be leveraged in many ways.

Best VoiceMail For Podcasters [8:36]

MagicJack Plus + Free 6 Months Subscription to Magic Jack Service $37 (a year of service is $35)

Google Voice - It's Free. The Sound is OK. Just realize if Google ever decides to charge or cancel this service you will have a back catalog of shows with this number. (deliver mp3 file)

Kall8 - This is the service I have used since 2005. An 800 number is $5 a month and approximately 7 cents a minute. My apologies to my friends across the pond. There isn't much international information on their site. I've never had a bill more than $10. The bad news is the sound quality of these calls is not great.

Kall8 captures at 8 bit, while Google Voice and Magic Jack capture at 16 bit (which is why Kall8 sounds so much worse).

With Google Voice being free, they seem like the obvious choice. I'm not sure I'm willing to trust Google with a voice mail that I give out for episode upon episode and then yank the tool away from me.

Magic Jack for me will be the recommended (more affordable) option. The ONE downside is people have to wait 5 seconds to go to voicemail (which is a bit long).

Another tool (that's not phone based) to get audio on yoru website is via Speakpipe.

Reality in Podcast Advertising

In a recent article in Podertainment magazine (a really great issue) Rob Walch VP of Podcasters relations a  states in an article titled "A Rope in the Garage" that about 8% of all the episodes released that reach the 5,000 download threshold." What's so special about 5,000 downloads? This is the minimum number that many advertisers need to look at your show. Even if you reach that number you're still not talking about quitting your day job. Rob states, "Realistically less than 5% of podcasters even make enough from their podcast to even cover their costs. An less than 1% can call podcasting their main career or in the case above - an alternative better than the rope in the garage. "

I bring this up today because we have Kate Erickson of Entrepreneur on Fire on the show. John Lee Dumas has created an empire. An empire I stand and applaud. John has proven (over and over) that you CAN make money using your podcast. Notice I didn't say from your podcast (although John does that as well). Most of John's money comes from additional products he sell. Most podcasters who make money podcating (myself included) use the free podcast to promote other non-free services.

Paul Colligan in his recent episode states Podcast Monetization breaks down to: Market + Message + Money + Media = The Only Formula For Podcast Monetization


Behind the Scenes of Kate's Take - a behind the scenes look at Entrepreneur on Fire and the Fire Path.

Kate Erickson is one of the guiding forces of the wildly successful Entrepreneur on Fire podcast. This has launched other spin of shows like Quotes on Fire, Webinar on Fire, and today we talk to Kate about why she launched Kate's Take along with "the Fire Path" which are the first 17 episodes of her show and are assembled into an ebook (no email required) at

You will hear how Kate has boosted her confidence by doing more and more episodes. She started by re-recording her first shows (so remember you don't HAVE to publish the episodes you record).

She has put great content intermixed with stories and her audience is loving it.

She has a discipline to to focus on certain tasks that help propel her podcast and website further toward her goals. 

Kate states that they don't make subscribing to their podcast a primary call to action. She advises the call to action be go to the website where they can then subscribe to your podcast and/or your email list. 

Kate has taken her blog posts and turned them into a audioblog/podcast. So if you are a blogger you will hear how she is getting more feedback and reaching a large audience as a podcast. Another thing to consider is if you are a blogger that for every one podcast there are roughly 1950 blogs so having a podcast makes it easier to be found. (source Rob Walch)

Are Story Telling Podcasts the Next Podcasting Wave? [47:00]

With the success of shows like Radio Lab, Startup, and Serial, more people are discovering podcasts. These stories pull us in, and keep us captivated. Well the people behind startup have launched another new show call Reply All. I was stoked as (so far) every "Story" podcast was a giant home run in my book. Reply All has left me in a "meh" state of mind. With this in mind, you still need to prove value to your audience. If your information is not how to, it needs to entertain them, or make them think. 

I jokingly made a podcast called "Dinner" where for 5:48 you hear me try to decide what I want for dinner, and then go to Target to buy it. 

The fun part is this 5:48 clip took an HOUR to produce (finding music, sound effects, etc, editing the audio). It sounds great when you have a great story (and you should start there), but it takes a lot of time to add that icing on top of the cake. 


Nov 24, 2014

First things first, I'm not a lawyer and do not take this as legal advice. Always speak to a lawyer. A few weeks ago I made a video about the service Audello. At the end of the video I saw something that really upset me. I was already somewhat upset as I can see where people are going to spend $300 for a product that is unnecessary. I took to the video camera, and the blog post with smoke coming out of my ears. My title warned people to stay away from this product and I called it a scam. That is over line. These as Yosemite Sam would say, "Are fighting words" and you know what? He's right. I went looking for what words could get you sued and I found a great post from Deb McCalister. She has some great advice (deb has worked in PR for a long time).

Don't Be a Warning Bell

Avoid comments like WARNING: Beware of… (or the variations: Stay away from…Don’t do business with…DO not  hire…Do not buy…Do not waste money…) SCAM ALERT: (Company or individual’s name) is a con artist… (or the variations: I got  taken in by…These scammers took my money…Don’t trust…) (Company or individual’s name) lied (or the variations: misrepresented…promised but did  not deliver…ruined my property description by doing shoddy work…did shoddy work…is the  worst company description…) She also stated that you want to keep things personal: Focus on your own experience, and don’t tell other people what to do. Keep your language in the first person. “I hired…” “I found…” “I paid…” “I thought…” “I feel… You should try to avoid telling people what to do. Give them the facts that you found, and let them make a decision.

Don't Threaten

Tactics to avoid saying I’m going to make it my business to tell everyone I meet what a crook you are. I am going to tell everyone not to do business with you. If you don’t fix the problem you caused, I am going to ruin your reputation online. So what did I say that was so bad? I called it a scam (it's not a scam is where you give people money and get nothing in return - you do get something in return with Audello). I told people not to buy it. Like I said, don't tell people what to do. Give them the facts that you found, and let them decide.

Be Ready to Prove Your Claims


What Would My Updated Review Be?

I downloaded and installed Audello last week. On my computer I could never get it to launch. I didn't contact their tech support as my goal was to get an overview of the program so I could talk about it. Their web interface was really all I needed. I do my recording in other software (so I didn't need it). Here are some of their features Playlists Future Dating of Shows The Ability to see where people stop listening Split Testing Audio bars Of all the features the one I feel is unique is split testing. This is geared toward having a selling proposition on a page. So if you have a page setup to collect email addresses, you could see what audio message worked best at getting people to sign up for your email list. Playlists can be done with the free plugin powerpress. Future dating of shows can be done in Wordpress. The ability to see how long people are listening is available if you are on the Stitcher platform. All of those features are free. This is where Audello will say that the main advantage of Audello is that all these features are under one platform (and that would be true). It is also true that Audello is around $197 - $294. When I imported my feed, not all the details came across. If you have multiple shows on Libsyn, when you upload a show through Audello it will randomly pick which show to assign the file (that is not acceptable in my opinion). So the software has bugs (most new software does), but for $297 I expected more. Mentioned in this segment: EFF ONline Defamation Law and Deb Mcalisiter Article Here is the message I received audello2

Brute Protect Plugin

Last Saturday the School of Podcasting and Ask the Podcast Coach had Brute Force attacks that made it hard for my website to stay online. It was a horrible feeling. Working with the tech support at Host gator they determined that I was under a brute force attack. I searched for a plugin to help and found the Brute Force attack plugin. This free plugin was recently purchased by Automatic (the people who make Wordpress). The idea is they are creating a giant database of attackers that it is blocking. It also will email you when your site is down (and when it comes back up). Over the last 19 hours it has blocked 20 attempts to login to my site. If your site is having an issues, this seems to be helping. You can learn more about it at

My Podcast Reviews Now Includes Stitcher Reviews

I want to thank everyone who has written a review in iTunes or Stitcher. I've been using My Podcast Reviews to track these (and all the reviews I've had over the years). It's definitely worth the money as I don't have to go in and dig through all the international stores to see my reviews (i.e.e the ones from Australia, Canada, etc). It's a great way to keep up to date with what people are saying about you.

Appendipity Podcaster Pro Now Compatible with PowerPress

You can use this theme and leave Powerpress enabled, but turn of the ability for PowerPress to place a player in your post (or use both and have Appendipity at the top of the post and PowerPress on the bottom).


Ready To Podcast?

Become a member today

Nov 17, 2014

Today we talk about your favorite podcast, what does it take to feel comfortable talking to yourself, and  

Last 5 in 5 With David Hooper

David Hooper hosts the RED Podcast (Real Entrepreneur Development) and he phoned in the last five podcasts he listened to: Funding the Dream on Kickstarter Serial The Dr. Drew Podcast Building A Better Dave School Of Laughs Additional Mentions Dr. Drew on Marc Maron show  Kate's Take: The EntrepreneurOnFire Audio Blog The Bitterest Pill(this inspired me to do Building a Better Dave) Win the Diet War

 Podcast Rewind: Podcaster's Roundtable Episode 38 on the LAW [18:00]

Check out episode 38 where we had two different lawyers on and we talked to them about using music in podcasting as well as the patent lawsuits, etc. It's a great show. Check it out at Check out Ya's other show Podcasters Studio and Daniel J. Lewis on the Audacity to podcast  Podcast Media Host Review [21:00]

I have seven piece of criteria when I look at media hosts. These include: 1. Don't change my file (period). 2. Don't limit my storage 3. Don't limit the bandwidth 4. Give me Stats 5. Give me support 6. Don't control my feed. 7. Charge me for it. stats $12 a month for unlimited storage and bandwidth. The weird thing is they don't state ANY limits (that's a business plan that opens themselves up for lots of abuse). Their player is interesting as it allows you to speed things up and rewind. They have an interesting "Managers" feature where you can allow multiple people to manage your hosting. They make it easy to add advertising banners on your website. However, they changed my file name, they changed format (they changed it to mono), they also didn't copy over all my ID3 tags. When I sent them an email, 7 days later I still didn't have an answer. This leads me to saying I can't recommend them as a solution. I recommend and (you can get a free month using the coupon sopfree at either service).

Is Your Podcast Useful and Interesting? [31:30]

I was reading an article from the Consent Marketing Institute and it said “Great content meets two criteria: It’s useful and it’s interesting.” This got me to thinking and I believe this to be true. I will listen to things that aren't useful (Like the Serial podcast) because it's really interesting. I will listen to boring stuff (like webinars) because they provide useful information. When you are trying to come up with ideas from your show ask yourself is what I'm about to share useful or interesting (preferably both). When its not interesting or useful, I call is "kah-kah, poo-poo." This is why I don't recommend an "episode 0" which is what people would put into their feed to test their iTunes feed. While this was seful in testing your feed, it was not very useful as a first impression. Now I recommend people come out with their best content in episode 1 (and don't be in such a hurry.

Congrats to the Forever Fan Podcast [37:13]

Troy contact me about doing a quick start, and in a few days he had his podcast launched. (see ) If you don't have a website, send me an email with the phrase (quick start) in the title (if you have a podcast just join the School of Podcasting) I send you a link to order your hosting (I earn a commission), and it runs you around $8 a month. You send me the welcome email, and I install Wordpress for you (and some plugins to get you going - you need the graphics and the content) I also give you a free month at the School of Podcasting

Ready To Start Podcasting?

I would love to help you launch you podcast. launch_your_podcast  

Nov 10, 2014

Looking for some things to help grow your audience? Today we have a few ideas to make it easier for people to find and consume your content. Join in on the conversation at 888-563-3228

Check Your Volumes Levels

I listened to a bunch of podcasts in the car this week, and I was surprised by the very large difference in volumes levels and equalization. In some cases people are getting out of hand with the "adding bass to sound like the radio" tools. I would advised you to listen to a few other podcasts and then listen to yours and see how they stack up.

Because of my Podcast - I'm Going Global [5:00]

Tony from explains how his podcast is going global now that it is a podcast. He started it as a way for people who were visually impaired to consume the content and now his podcast is being heard all over the place. Tony was also said some very nice words about being reviewed on the Podcast Review Show. In looking at my stats, the School of Podcasting is now heard in 175 countries with the US being first, and CHINA being second (followed by Canada and Australia and many others).

Last 5 in 5 [11:45]

Gary Leland from and Podertainment magazine. Scott Sigler's The Rookie No Agenda Show (media Assassinations) Podcast Talent Coach (podcasting tips) Today in iOs (all things iPhone/iPad) The Podcast Report (podcasting news) The Starter's Club

Help Your Audience Consume Your Content [17:30]

I wanted to share some promotion that I did to get folks into podcast consumption. We host a haunted house in our garage each Halloween, so I took advantage of a captive audience and gave the parents a card that had the details of my podcast on the front and some "how to listen" info on the back (images attached). Most folks were familiar with podcasts, but not real sure how to find them, so hopefully this will pull in a few more converts. I also created a page on my site with a video showing additional info on how to listen (ran of out time to voice it over, so need to go back and do that): Thanks for all the great tutoring on the shows, and best of luck with NMX. Teach Your Listeners How to Subscribe Big Fan, Al Holtz What's Up On Earth?

Providing Embed Codes to Guests Can Greatly Improve Your Downloads [22:55]

Jason Bryant produces On the Mat Podcast Network and interviewed some top guests. He has his Powerpress Plugin set to enable people to grab the embed link and put the player on their website (as they may not want to point their audience to YOUR website. In doing this his downloads went from three digits downloads to FIVE digit downloads. Let your guests and your audience freely promote your show and then make sure to mention your website in every episode. If you are using the PowerPress Wordpress plugin, go to the settings powerpress_embed

Making My App Free [26:45]

In July I sold 2 apps. I made it free and in September I had 102 download it. Is having 100% more people listen to your show worth the extra $10 a month? To get your app (free to have it created) go to and get the $20 a montsop_apph plan (it will be $30 a month once the app is launched). You can use the code sopfree to get a free month of hosting at the July app sales ($1.99): 2 September App Sales (free): 102

Mentioned on This Episode

Trapper Jack (Phillip Keller Now) New Media Show  the Audacity to Podcast (Daniel J Lewis)


Ready to Podcast?




Money Back Guarantee

Nov 3, 2014

Today we have a fun toy from my audience, we discover new podcasts with Ben Kruger, as talk about more things to worry about when it comes to Audello, and I answer your questions about the School of Podcasting and changing your podcast information in iTunes. Call into the show at 888-563-3228



Because of my podcast - I can listen to podcasts in the Shower

Waterproof Hands-free Bluetooth Speaker
A listener from CHINA sent me a bluetooth speaker that allows me to listen to podcasts in the show. Thank you Kevin Deng for the cool gift. I plug it into a usb device (like my computer) to charge it, then there is a suction cop on the back and I can stick it to the shower wall. My iphone can connect to the show via bluetooth. I can pause, skip, and stop the podcasts right on the player. If someone calls the device turns into a speaker phone. That would be weird to take a call in the shower. When the power is getting low, the device tells you to charge it.

Thanks so much to Kevin. I am really loving it.


Reverse Engineering Podcast Listeners [4:15]

I was curious how people FIND podcasts. We all obsess about iTunes, Stitcher, and other directories. In many cases the podcasts I listen to did not get on my phone by me doing a search. Colin Gray from Podcraft ( who does a show about podcasting says that word of mouth seems to be the main way he has found podcasts. Colin is the 6th person to tell me about the Startup podcast which is a story of a person starting a podcast network to create shows that tell stories. It's very interesting, and the producer used to produce This American Life (one of the top rated podcasts in iTunes).

What was your Absolutely Favorite Podcast in 2005?

I did this last year. If you could only listen to ONE podcast, what would it be. Please give me:

1. The name of the show

2. The website address

3. A brief description of the show

4. WHY you listen (this is the biggie)

5. Then tell us briefly about your show. Be sure to include your website address.

My plan (like last year) is to have these transcribed and turned into a PDF. I'm also going to take last year's submissions and combine them in with this years submissions and turn them into a book for sale on Amazon. So you will get your voice played on my podcast, you will be in the PDF and in the Kindle book. I am taking submissions in November 2014. This way I can assemble it in December with the episode being played at the end of the year (12/28/14).

You can call them in 888-563-3228, record an email them to me (128 mp3), or using the speakpipe button below.


Last 5 in 5 with Ben Kruger [10:15]

1. Time Ferris Show

2. Marketing In Your Car

3. Tropical MBA

4. Authority Alchemy

5. Authority Engine (Ben's show as we couldn't count)

Dave Jackson on New Media Show [17:15]

A podcast host will not bring you more listeners. A new mixer will not bring your more listeners (unless you sound is really bad).

I appeared on the New Media Show with Rob Greenlee and Todd Cochrane talking about the New Media Expo (as I'm the Director of Podcasting) but we also started to talk about Soundcloud. Rob shared that their RSS feeds are oftn not compliant and missing itunes specs. You can subscribe to the New Media Show in itunes using this link.

Podcast Review Show [22:10]

We review the Gospel Light and Truth Hour on the latest episode of the Podcast Review Show. If you are looking to have two experts with a combine experience of 30 years give you unbiased feeback on your show, get your podcast reviewed.


Is Audello False Advertising? [25:10]

I spoke last week about Audello and how their claims are exaggerated and that you can do a lot of what they are doing with free software. It was released this week to the tune of $297. That is crazy. I signed up as an Affiliate so I could hopefully get a closer look. Once approved, I saw videos where they have you submitting a feed created by Audello to iTunes. This makes me worried. I asked their support if there was a way to redirect their feed in the event you want to stop using their service. The support response wasn't certain of what I was talking about, and they said if it didn't exist they could always create it. Then a listener sent me a screenshot of John Lee Dumas commenting on Audello as they are using his image on their site. The bad new is John is NOT USING THEIR SYSTEM.

John  Lee Dumas on Audello

When I see a company do this (in the same way that puts people on their front page that aren't using their service it's to make them look better than they are. This is false advertising.

Audello has a generous affiliate program so be careful as everyone is going to be saying this is the best thing since sliced bread (because they want that affiliate commission). If you go in, go in with your eyes wide open.

Changing Your Information in iTunes [25:00]

Every Saturday I do a live call in show called Asked the Podcast Coach. This week we took a week off to work on the New Media Expo. So I'm answering some question here.

Your show titles are the headline of your episodes. They are very important. Write them with words that entice people to click and listen. If you're going to put numbers in your show title, I highly recommend you put them at the end of the title.

If you swap out the image, it won't cause an issue. Make it s 2048X2048 jpg image. I would not use the exact same name as the file you are replacing.

You should be subscribed to your show so you can make sure your feed is working.

Questions About the School of Podcasting

Is this meant for people who are absolutely new to podcasting?  Yes. Absolutely. Also while books and youtube videos are great. If you have any questions you have email support with fast responses to any questions you might have.

What is covered? The main courses are planning your podcast, recording your podcast (software, microphones, mixers), building your website, publishing your podcast, promoting your podcast, and monetizing your podcast. There are a lot of tutorials. You have access to all of them the minute your sign up.

Do you have any information about using your iPhone as a recording device? If you find any information missing from the School of Podcasting I will create it. In this case I usually will discuss what you need via email to make sure you're getting the right items.

What is up with the Pricing? The first month is more because you can come in and consume everything and leave. If you stick around you can enjoy the great things like our private Facebook Group, and participate in our live "office hour" phone calls where we all share with each other and ask and answer questions.


Dave Jackson is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to

Oct 27, 2014

Today we have LOTS of podcasting news and new products on the horizons (some good, some seem kind of slimy). I explain what two questions I ask every time I meet a listener, and I think I found the Wordpress theme of my dreams. 




Today we have LOTS of podcasting news and new products on the horizons (some good, some seem kind of slimy). I explain what two questions I ask every time I meet a listener, and I think I found the Wordpress theme of my dreams. Got a comment? Call it in 888-563-3228 or visit the contact page for more options to get involved. 

New Car Dashboard

I now own a Toyota Prius (2012). When You connect to a iPhone it shows this:


Prius Dashboard Show Podcast

Podcast Listening Myths

You don't have to stream them them. You can download them when you on wi-fi (only) and then listen to them on your car. The Podcasts app from Apple also deletes the file as soon as you are through the whole episode. 

Stitcher is Purchased by Deezer

Stitcher is a great podcast consumption app (free) for both Ios and Android. Do I care? At this point Deezer is a music subscription service not available in the USA. They have been around since 2007. It's interesting. Stitcher says they are not going away. I will file this under, "Wait and see."

SoundCloud Discussion on New Media Show

Per Rob of the New Media Show Soundcloud has gone through most of their funding. Does this mean they are going out of business? No. Does it mean they need to be profitable soon? Yes. 


Appendpity Podcaster Pro (and other themes) will soon integrate with PowerPress

I've used Appendipty themes in the past, but I wanted a little more flexibility. They just released the Podcast Pro theme, and it is WOW. The one thing it didn't do is integrate with the PowerPress plugin. I introduce Joey from Appendity to Todd Cohcrane from Blubrry who introduced Joey to Angelo (the main developer of PowerPress). The bottom line is the theme and plugin will work together very soon (probably a month or so). This way people who have started their podcast  and have a number of past episodes they won't have to copy and paste the location of the mp3 file into Appendpity part of your post (very cool). The Podcast Pro is $59 and need the Genesis framework $59. The good new is you can use it on more than one site for that $59. 

Two Questions You Should Always Ask Your Audience[20:15]

When you find yourself in direct contact with your audience be sure to ask them two questions:

How did you find my show? 

This way you can see what is working, and do more of that. 

What would you like to hear on my show?

This will bring you ideas for future shows. If they have no ideas, they will tell you what you are doing right. In my example my listener told me he was glad that I don't interview the "same old people."

What was the last podcast you listened to? How did you find that show? Call it in 888-563-3228

Snake Oil is on the Way (Audello) 26:15

A very successful Internet Marketer will be releasing a podcast publishing platform at the end of this week. My guess is this is going to be on the expensive side (if it's like previous product releases - I owned Easy Video Suite 2). There are tons of items in their video that just play on people who don't know better. PLUS they have contacted all the other Internet Marketers to promote it with affiliate programs (which is also why these are often over-priced as they have to pay 50% to an affiliate). 

I'm not saying this is a bad product. It could be very good, but it did show the system using feedburner (a really bad idea) and other tools that will make it look super easy. Many of these tools like WP Bakery allow you to drag and drop things on your Wordpress Page. 

Making Money with your podcast is not bad. People open restaurants every day and many of these don't make it through the first year. Podcasters who are looking to make a living quickly need to know their chances of success are not great. They are not impossible, but it takes a lot of work. a lot of hustle, and some luck. Please go in with your eyes open. If you're not sure, reach out to me and I will help you.

Oct 20, 2014

The step of every journey starts with a single step. You've gone to great lengths to make a good episode. Now you're ready to promote your show, and everyone says "find your audience," but how? Today I do a couple quick Google searches and show you what I came up with for a friend who has a podcast that is a book of fiction (super niche). We also talk about dealing with "trolls" who leave negative comments on your blog posts, etc.

If you are thinking about speaking at New Media Expo, you need to get your submission in BEFORE 10/24. I give some tips on what I'm looking for at my blog.

Interview With an Internet Troll [3:40]

Internet TrollThere will be people who hate  everything you do. They have nothing nice to say, and in some cases will use very offensive words. But keep in mind:

1. They don't have the courage to do what you do (create content). They only tell you how bad your content is.

2. Many times they do it in an anonymous fashion (again, lack of courage).

3. They DID leave a comment. You MOVED someone to hate you. That's a plus. It doesn't seem like a plus, but it is.

Check out Daniel J Lewis's episode on handling complaints.

Check out Erik K. Johnson's Podast Talent Coach.

Ray Ortega's Podaster's Studio and Podcaster's Rountable (which often has myself and Daniel J Lewis)

Last 5 in 5 [10:50]

Todd from the conformity hazard podcast (recorded live at Podcast Movement) tells us the last 5 podcasts he listened to.

48 Days to the Work you love (Dan Miller)

School of Podcasting

Podcast Answer Man

Family From the Heart (audio journal of the host)

Smart Passive Income (Pat Flynn).

Podcast Rewind [12:38]

UK Podcasters are now New Media Europe. Thanks to Kevin Cox for the shout out.

I appeared on the Profitcast Podcast. This is a cool show that talks about growing your audience and monetizing your show. Brian is an awesome dude.

How Do I Grow My Audience When I'm Not Doing an Interview Show? [16:15]

I got an email from Caine Door who asked, "

"what kind of advice would you give to someone who's podcast was driven by fiction content (a bit like Scott Sigler but with no where near such an outgoing personality) and not interviews, or helping people, or a professional focus?
It seems that a lot of advice about podcasting is more geared toward all of those things that I mentioned above that I don't really do.  My latest episode has the most conversation I've done with the audience....ever and its only like seven minutes. "
My first bit of advice was to get his website address into his signature. Don't make it hard to find your show. I am the person who may not read all of your email, but I will click a link to help me determine if I should read all of your email. Then do the four steps of podcast promotion
1. Figure out who the audience is
2. Make content that will impact and move them.
3. GO to where they are and make friends with them. Bring value with every conversation.
4. Tell them about your podcast
So Caine's audience would be people looking for fiction. I typed in phrases like "Fiction Book Fans" and "Fiction Book Clubs" and I went to Google+ communities and Facebook Groups, and between a few(less than 5 searches) I had a list of places to investigate including.
is in the top 5 of Google for this search. Go read his blog, and leave comments. When somethng strikes you send him an email and start a conversation. Later ask him if he'd like to listen to your book. Be sure to have your signature with a link to your website so when you send him an email he will see your website.
Has all sorts of things about book clubs
This is a huge forum (be careful not to spam here and read the rules of posting)
Here is another search results for Google Groups

Be Careful in the Forums

The reason you have to do step three (make friends with your potential audience) is if you just show up and go "LISTEN TO MY PODCAST" people who ask, "Who is this person?' Then they will flag your for spam. I know because in 2006 this happened to me. It takes time. It's hard to do (because you know THIS is MY AUDIENCE) but be patient.

Kevin Costner is the Anti-Christ

In the movie Field of Dreams Kevin Costner says that "If you build it they will come." This is a GIANT LIE. You need to GO and find your audience. Will having a podcast being people to your site? Yes, but if you want to grow your audience faster you have to go find your audience and lead them to your show.

How Do You Define Your Success

In my book More Podcast Money, I talk about how Jeremy and Jason from Internet Business Mastery had more influence than people with email lists that were huge. Jason and Jeremy had more influence. Your success may not be measured in numbers.

Get Your Podcast Reviewed

If you have a podcast and want some unbiased feedback check out getting a podcast review. You can appear live on the show and ask questions as we go over your content and website. We also have an option to have us review your show without you being present. To have your show reviewed, go to

Become a Member of the School of Podcasting

If you're looking to start a podcast, the School of Podcasting has everything you need. I have tutorials that will walk you through every step of the process. I can help shape your content during the planning process. We can make sure you don't spend too much money on equipment you don't need. I can help you build your website with free tools, and get your show listed in iTunes (and all the other popular directories). Best of all, I offer a 30 day guarantee. If you're not happy with the School of Podasting I will refund your payment with no questions asked. You can join Risk Free.



Oct 13, 2014

Podcasters Are Taking Home Award - Because of my Podcast

Amateur Traveler Podcast wins Lowell Thomas Travel Journalism Award

Chris Christensen is a winner in the 2014 Lowell Thomas Travel Journalism Competition, taking an Honorable Mention in the Travel Broadcast — Audio category for “Amateur Traveler: Travel to Flanders in Belgium” ( podcast/) on The awards are named for Lowell Thomas, acclaimed broadcast journalist, prolific author and world explorer during five decades in journalism.

This is the 30th annual competition sponsored by the Society of American Travel Writers Foundation. Winners of the awards, the most prestigious in the field of travel journalism, were announced Sept. 16 at the SATW convention, held in Iceland. The competition drew 1,177 entries and was judged by members of the faculty at the University of North Carolina-Chapel Hill School of Journalism and Mass Communication. This year, the SATW Foundation presented 90 awards in 25 categories and nearly $20,000 in prize money to journalists. Since the first competition for work in 1984, the SATW Foundation has presented more than 2,100 awards and $420,000-plus in recognition of outstanding travel journalism.

In honoring work, the judges said:

"The Amateur Traveler podcast by Chris Christensen was well done. The first episode only featured narration by Christensen, which is challenging to produce. His incorporation of natural sound was a great addition to keep the show interesting and engaging. It offered both great historical context as well as important tips for travel to Flanders. The show was well produced and interesting".

Among other winners, Jill Schensul, senior writer for The Record of northern New Jersey, earned the title of Lowell Thomas Travel Journalist of the Year for a portfolio of her work in the past year. It is the third top title for Schensul, who over the years has won 29 Lowell Thomas awards for herself, and The Record travel section has taken 39 in total. National Geographic Traveler, Islands, Travel + Leisure and AFAR magazines are top media winners in 2014.

The Foundation distributes nearly $20,000 annually in prize money to individual winners. Donations by this year’s Underwriter, the Tourist Office for Flanders-Brussels, and many other supporters helped make the prizes possible. For more information about the awards, including a full list of winners and judges’ comments, and SATW, visit

Money Plan SOS Wins Plutus Award

Steve Stewart was nominated in the Best personal finance blog, and best debt reduction blog categories. Joe Saul-Sehy won for best financial blog (Joe was on the show this year talking co-hosts), and Steve won for the best debt reduction blog. The interesting thing is Steve's blog is just his "show notes" for his podcast. Congrats to both!

Portable Recording With Zoom iQ5B

I was Podcast Movement when I met Shawn Smith who had a bunch of microphones set up and was interviewing him. I went over and introduced myself. Shawn has gone out to help people answer the question, "What is the best way to record on the road." His is actively positioning himself as THE mobile recording person at

This was recorded on my iPhone using Boss Jock Studio and using Shawn's Zoom iQ5B microphone. It is a condenser microphone so it does pick up background noise. It has adjustable settings so you can pick how wide the stereo separation is. You will here Shawn and I go through some of the  settings on the microphone. It sounds good (and would work in a quiet place like any quiet place).

The FREE Ebook From Shwn:

28 pages of high-rez photos and links to all the road-tested apps and gear in each of the 5 Mobile Pro Podcast Set-Ups, pros & cons of each, best-use guide, and Mobile Pro tips plus 3 bonus set-ups.

Question from Listeners

In a previous episode we spoke about Dragon Naturally Speaking and Ryan Parker

I just wanted to let you know that the Mac does have a dictation function and you can find that function in the system preferences file. It works pretty much just like Siri does. And yes you have to enunciate your punctuation.(It works really great!)

In fact I am voice typing this comment to you directly with no corrections. It actually works really fast. The only thing is you have to get used to using the program just like anything else. Okay I lied I did correct a few things. And you have to correct manually if you speak an incorrect word or it picks up punctuation incorrectly.

Here’s a great tutorial from YouTube for you and your audience:
It does not allow you to correct by voice which is one of the advantages of dragon speaking naturally. They have a Mac version called Dragon dictate that seems to work pretty well I have use that in the past.

Have a great day keep podcasting because we I’ll love you so much ha ha!

- -

Q: What kind of advice would you give to someone who's podcast was driven by fiction content (a bit like Scott Sigler but with no where near such an outgoing personality) and not interviews, or helping people, or a professional focus?

It seems that a lot of advice about podcasting is more geared toward all of those things that I mentioned above that I don't really do.  My latest episode has the most conversation I've done with the audience....ever and its only like seven minutes.

Thank you for your time I love your show.
Caine Dorr
A: Caine
Who likes Fiction books?. I did a quick search for "fiction book lovers" and came up with a few sites.
is in the top 5 of Google for this search. Go read his blog, and leave comments. When somethng strikes you send him an email and start a conversation. Later ask him if he'd like to listen to your book. Be sure to have your signature with a link to your website so when you send him an email he will see your website.
Has all sorts of things about book clubs
This is a huge forum (be careful not to spam here and read the rules of posting)
Figure out who your audience is, go there and make friends. then tell them about or mention your book.

Podcast Reviews

 by Filopastry88 from Australia on October 8, 2014

Dave gives amazing value every episode . so many great action things to do. Last 5 of 5 is top idea

Thanks so much for the reivews! You can add your review at

Leave a review at

Join the Shcool of Podcasting

Oct 6, 2014

Do you feel that you podcasting may be too hard, or complicated? Do you feel that nobody would listen? Are you nervous? Maybe a little scared? Well today we are going to talk you off the ledge.

It's Time To Get Uncomfortable

I've been appointed as the Director of Podcasting at the new media expo. This means I will help choose who speaks at the New Media Expo in April of 2015. This is a huge opportunity. It's also kind of scary. This means someone who really wants to speak won't get to, and I'm going to disappoint them. It also means I will get to meet a whole bunch of people, and get additional insights into podcasting, blogging, video, and more. It's a huge opportunity for me, and I'm blessed to be chosen. Today I walk you through stepping out the boat of comfort and why its a good thing to be scared and uncomfortable. We don't like to move when we are comfortable, but life is moving fast, and if we don't move we are actually going backwards in some instances. So I share some things that I was scared and had to work through. As a teenager I was very shy around strangers. My mother died when I was 24 and I had to go tell my Grandma she had outlived her child I had to work my way though college. It took twice as long, but I got my degree. I spent myself into bankruptcy trying to have a child with my first wife. Later we divorced. These are hard things to push through, but you come out better on the other side. Sometimes we need to ask, "What is the worst thing that could happen? When you get a dog, you're not tihnking, "Hey someday in the future we are all going to be sad," but its true. The pros outweigh the cons. Do I dread telling people they didn't get accepted? Sure. You have to take the good with the bad. For me, the benefits of podcasting outweigh the negative. Special thanks to Rob Walch (, Todd Cochrane ( Rob Greenlee ( for recommending me to Rick Calvert of the New Media Expo. 


Last 5 in 5 With Lou Mongello [15:47]

Today we get some podcast recommendations from Lou Mongello who produces the WDW Radio podcast (A great podcast about Walt Disney World). I interviewed Lou back on the Power of Podcasting podcast that told his story about how he left his job as a lawyer and now does podcasting full time. Here are the last five podcast Lou listened to.   The Podcast Report From Paul Colligan Starve the Doubts by Jared Easley Podcast Answer Man - Cliff Ravenscraft Smart Passive Income - Pat Flynn Social Media Examiner - Michael Stelzner

Saving For Events

Going to events is a great way to fast forward your networking and knowledge. It can add up when you start thinking about travel expenses in addition to the price of attendance. One way is to look at your bank and see if they have a savings plan that will automatically move money into an account for you. I Use CaptialOne 360 (which actually lets you earn interest) and once a month it transfers money from my "normal" checking account into the online account. By using an account that you don't look at you are less likely to spend it.

Mike Russel Launches Audio Producter Masters [20:34]

Mike Russel of Music Radio Creative (the people behind my intro singers), has released a book on Adobe Audition in addition to an online community. The community has great tutorials as well as each month you get cool sound files for music beds, swishes, zaps, etc. Check it out at If you're more of a reader he has also released a new kindle book filled with his massive knowledge of Adobe Audition.  

Over Coffee Podcast Appearance [24:00]

I was interviewed by Dott on the Over Coffee podcast. Check it out

Cleveland Podcasters Meetup [26:32]

If you plan on doing your own meetup, be sure to provide food, and have an agenda. The good news is there is no better way to connect then face to face. It was awesome to see everyone.

FREE PIZZA (Because of My Podcast Part Two)

Steve Stewart was in town so we went out for Pizza, and how weird was it that Philip Keller of the Blind Faith Live podcast. We had our own little meetup, and Phillip left. When we went to pay for our bill Phillip had already taken care of or bill. How cool is that? It was great to have two of my favorite people meet each other. Check out Phillip's show at (real people, real miracles) also check out Steve at

Sep 29, 2014

One of the most hated steps of podcasting is writing show notes. They are a necessary evil and they help search engines like Google and Bing find you. So how long should my show notes be? We will take a look at that question today.


Podcasting is up to 13 Million Listeners a Day


5% of Americans (so this number is bigger in reality) listen to podcasts every day. That would be 13 million people. This video explains more.


Dragon Naturally Speaking Review


I tried Dragon Naturally Speaking back when they were on version 6. It was impressive. I received some questions about creating show notes, and more and more people are having them transcribed. That can get a little costly at $1 a minute. So would something like Dragon Naturally speaking solve this issue for those who don't like to type? My answer is maybe. I used a transcribe feature where I put an audio file into the software and it typed out over 10,000 words (13 pages). From my test, this software is around 90% accurate. The more you use it the better it gets as it learns your voice. The bad news is it doesn't do a bit of punctuation. How could it? It doesn't understand what it is transcribing. So the time you save by not having to type is now used by going in and adding punctuation.


Now if you are a "hunt and pack" kind of typist, this might be for you. It took me 10 minutes to go through an interactive tutorial and I was ready to go full force with the software. You can use it not only to type what you are saying, but to open programs, click buttons and more. Can I get up to speed this fast learning the keyboard? I don't think so. I will say, talking your punctuation is not something that comes naturally, but it does force you to finalize your thought before speaking (which I think we all can use).


The software is smart as if you say something and it types if wrong, you can say "Select (whatever the word is) and then go through a number of choices to edit it. Then there are more commands to tell it to go back to where you were. It's pretty slick. If you are in a chat room you could easily just speak your words and have them show up.


What does it cost? The premium version (that allows you to transcribe prerecorded files is $199 at amazon (affiliate link). The basic version is $49 that does the live transcription.


Do I Need Show Notes?


In a quick word yes. At its core, a podcast is media in a blog post. The question then becomes:


How Many Words Do I Need in My Podcast Show Notes?


The Wordpress Plugin Wordpress SEO Recommend at least 300.


Some reports who that you need 2000 words. WOA! What is this based on? A report that show that most of the top ranking pages had over 2000 words. It makes perfect sense. Google indexes every part of your site. The more it finds, the more of a trail you leave behind to be found.


You can also point at Seth Godin who has one of the most popular blogs on the planet is short and to the point. His post None of this makes sense was 125 words.


When I interviewed Pat Flynn, we spoke about his writing style. He often writes posts that can be seen as a definitive source on that subject. His original posts helped people pass an architecture exam. They were that detailed.


Things to Consider When Writing Show Notes


Your audience. It always starts with your audience. Some of your audience may want the full story. Some of them may just want the bullet points.

What is the purpose of your show notes? Pat's original posts were his notes on passing the exam. Maybe your notes are just a summary with links to resources.

What is the subject? If you hate typing show notes, then one thing you can do to save time is identify your subject and stick to it.

Most people skim when they read. Break it up in to bite sized chunks and using different heading tags. These can carry more Google juice.

Use images to break up the intimidating screen of non-stop text.

How to Speed Things Up


1. Type it once.


Use tools like Google Docs, Evernote, OneNote, etc to capture your ideas. Then later when you put together your show notes you can copy and paste from your resources.


2. If you are pasting, paste as plain text.


Programs like Microsoft Word can put weird characters into your site that can cause issues and headaches.


3. Listen to your show at 2X


If you are a person who creates their show notes after they record, listen to your show at 2X. If you are listening on a Windows machine, Windows media player can speed the audio/video. While you are listening in windows media player, you can right click on the image and choose Enhancements > Play Speed and adjust it up to 2X.


4. Check to See if Your Recorder Can Create Marks


Dragon Naturally SpeakingIf you are recording into a portable recorder, some of them like the Zoom H5 allow you to press a button and "Mark" your audio. This allows you later to go in and jump to a specific section. This can make it easier for you to remember what you spoke about (although you should have things identified before you press record).


5. If You Can't Type - Speak


There are tools such as Dragon Naturally Speaking that have come a long way in their accuracy. If you can type, it is probably easier to type. When you use a voice to text converter you have to speak your punctuation. You would say something like, "This is my sentence period." The screen would should "This is my sentence." (where the word period has been turned into a period).


6. Farm It Out - Transcriptions 


The typical rate for having your podcast subscribed is around $1 a minute. This means a 60 minute podcast costs $60. Keep in mind you then have to edit the text as you typically don't write the way you speak. Keep this in mind when you see services like Show Notes Made Easy. I interviewed Lara and she quoted me $60 an episode (her prices may change). While it may be tempting to use someone overseas for transcription you may want someone how has your language (English in my case) as their primary language. You can find transcription services in our resource section


Here are some resources I used


Quick Sprout




How Many Words Are In Your Show Notes?


Do you have any tips on writing show notes? How many words do you typically put in your posts? (leave a comment below).


Start Podcasting Today JOIN HERE



Sep 22, 2014

Call in with your comment 888-563-3228

Podcast Album Art is Now The Size of Your Head [2:00]

Apple has released a new spec for album artwork is now can be a minimum of 1400X1400 the recommended size is now 2048X2048 jpg Apple is “not” recommending you save your image art in .png (portable network graphics) format, but if you can’t resist .png needs to be RGB (red, green and blue color model) only.  There are sties like that you can use to try and resize your current album artwork.

Podcast Rewind [4:05]

I appeared on the Internet Marketing show (By Site Visibility) one of the longest running and top rated Internet Marketing Podcasts. Check it out here I also appeared on the Gary Leland Show where we talk about using Podcasting with your business. Check it out here

Simple Podcast Press - Grow Your List and Subscriptions [7:25]

Today we interview Hani Mourra the man behind the Simple Podcast Press plugin for Wordpress. We all want podcasting to be easy, we want to grow our audience, we want subscribers, we want promotion, and this tool does all of that with a 2 minute install.Hani Mourra You can add links to itunes, stitcher, soundcloud, as well as a download button. You can also have button for people to subscribe to your email list (so if you're using someone like Aweber or Mail Chimp). With these tools you can boost your subscribers and your email list. Another great feature is the ability to make clickable tweets with a few mouse clicks. This can make it super easy for your audience to share your show. The plugin will also help create easy to remember links like that link to the episode (again making it simple to share) Lastly if provides the latest reviews from iTunes right in your dashboard. I was worried as I am already using PowerPress (for my player) and Pretty link (for my easy to remember links). The plugin does not have any conflicts with these plugins and in the case of PowerPress can easily switch the player on your website and all the back catalog. This means by installing this plugin you can an email sign up on every episode. That's pretty cool when you are someone like me who has over 400 episodes. The best part is if you're not happy with it, you can get a refund as there is a 30 day money back guarantee

Want a Coupon For the School of Podcasting? [16:24]

Call Loop SMS MarketingI am testing a new system called which is a tool to build a list of people you can text (or you can deliver automated marketing information - like a coupon over their phone). All you have to do is text the word podcast to 38470 and you will receive a coupon for the School of Podcasting. You can start with a free program and only pay .05 for the messages you send. If you want a keyword (podcast in my case) it's $10 a month. There are other plans available at If you'd rather have people sign up for your email list check out which is $19 a month but people can send a keyword (in my case podcast ) to 66866 and they will be asked to subscribe to my email list. If you like these kind of tools and fun way to grow your audience, check out my Weekly Web Tools Podcast


Last 5 in 5 [20:05]

Today we have a last 5 in 5 from a regular person in the chat room of the Ask the Podcast Show Tommy G Kendrick who runs the Actors Talk Podcast The Unmistakable Creative Podcast411 School of Podcasting Podcaster's Roundtable This is Your Life

Podcast Review Swapping [ 22:05]

I published an article on Podcaster News I made a couple of points:

  1. You only have one change to make a first impression
  2. When you start, your publish may need some polishing
  3. Sometimes getting to the front of the line before your ready is a bad thing in the long run - see American Idol
  4. Good marketing only allows people to find out you have a poor product faster
  5. Remember word of mouth works both ways
  6. When you do things SOLEY in the name of profit< it"s typically not good for the consumer.
  7. Review Swapping Damages the reputation of New and Noteworth
Sep 8, 2014

National Podcast Day September 30th

September 30th 2104 is National Podcast Day where we all put the spotlight on Podcast Movement and help turn more people on to listening to podcast, creating new podcasts, and general helping podcast awareness raise up a few notches.

Using the Roland R-05

John from wants to know how I use this device? When I recorded at Podcast Movement. When I use the built in microphone I try to use my guests as sound shields (putting them between the mic and the sounds). I kept the microphone about chest level. I always listen so I can hear what is being recorded.

Promo For Podcast Review Show

Dave Jackson and Erik K Johnson will go over your show from top to bottom and use their 30 cobined years of creating content to help you spotlight what you are doing right, and help you tweak those things that need help. You can get reviewed by going to

Podcasting Good To Great How to Grow your Audience through Collaboration [7:55]

To we focus on one thing: growing your audience. We have Jared Easley author of the book Podcasting Good To Great How to Grow your Audience through Collaboration. You might also recognize that name as we was one of the organizers of the HIGHLY SUCCESSFUL Podcast movement and also has a really good podcast called Starve the Doubts. Today we hear how Jared stared out by noticing others and seeing how they could help them (looking for nothing in return). He didn't know what he was doing all the time, but that didn't stop him. When he doubt, he could always find someone and ask some questions.   I first started listening to his podcast before Podcast Movement. I liked this show. I met Matt Lovell at the event, and he mentioned how he was going to be in Cleveland soon. I toll him to look me up. He did. We did and he sat in on a recording o the Ask the Podcast Coach show that I do live on Saturday Mornings. On the way to breakfast he told me a story of how he had reached out to a podcast host, and the host had called him on the phone. The podcaster? Jared Easley. Does this mean that you have to call all of your listeners to grow your audience? No. If you have the time, you could. We talk about using teleconferencing to connect live with your audience (especially helpful if they are not up to speed on webinars). Jared mentioned and Dave like Its not doing LARGE things that will grow your audience. In many cases its the little things you do that have the most impact. What if you impacted 5 people a week. What would that do over the span of a year? You could have 60 people who have true connection with you and enjoy telling people about your show. As the old commercial goes, "And they told two friends, and they told two friends.."

Matt's Story - Permission To Chat? [31:00]

Matt Lovel had just found Jared's podcast, he tweeted about it to his friends. He asked what their favorite episode of Starve the Doubts was. People came out of the woodwork with suggestions and one person was the host Jared Easley. Jared asked (via twitter) if they would like to move to the phone, and 2.5 hours later their phone call ended. One of the cool things about podcasting is people who like your show are more than likely LIKE YOU. This means you will probably connect with people who listen to your show. In this instance Matt and Jared talked about life goals, etc and Matt explained how he was moving between jobs. Jared new someone who was looking for Matt's skills. When I say you can have an impact on your listener's lives, I don't mean that you will find them work that pays them more and changes your quality of living, but we ca now say, "It could happen." Find Matt's Podcast at

Start Your Podcast Today - Join the School of Podcasting

Start Podcasting Today


Sep 1, 2014

I have people who want to start podcasting and they have an idea of what to talk about, they have the money to buy equipment, but still they won't start podcasting. Today we talk about why, and what you can do to get over it.

Because of My Podcast I  Spoke in Front of 20,000 People [2:30]

Kenn Blanchard of the Black Man with a Gun podcast and the Motor Cycle Radio got to speak at an event in New York and got to share the stage with non other than DonaldKenn Blanchard and Donald Trumpt Trump. How cool is that? Check out Kenn's book, "Black Man with a Gun." We have spoken with Kenn before. He once helped a listener who was thinking of committing suicide. He got to speak about the rights of people and have dinner with some millionaires. Shalom Baby! You can find all of Kenn's podcasts at 

Last 5 in 5 [4:50]

This was recorded on the floor of Podcast Movement with Jeremy and Taylor from Final Clock Out podcast. They show that there are more ways to make money besides the 9-5. Taylor's Chae Jarvis Audio Podcast Bullet Proof Radio Smart Passive Income  London Real Super Fast Business Jeremy's Ask Pat Kick Ass Life Achieve Your Goals Podcast Answer Man  Marketing Lifestyle Tim Perris 

Podcast Rewind [11:45]

I appeared on The Podcast Report Talking Podcasting stats with Paul Colligan Personal Branding show with Bernard Kelvin Clive (from Ghana ) Thanks to : by Garrettent44614 from USA on August 28, 2014 So far I've listened to every episode in the last 4 weeks and I have to say that this podcast has it all, Audio Quality, Content Quality, and Dave Jackson definitely brings the perfect personality to the table when it comes to how the podcast is produced. Thanks a ton Dave, Keep up the good work!!! Learn podcasting and have fun doing so! by SteveW928 from Canada on August 23, 2014 Dave not only has the heart of a teacher, but he brings his great sense of humor in to keep it fun as well. School of Podcasting is a one-of-a-kind educational experience where you'll not only learn great details about podcasting and the industry, but you'll also learn about hosting, equipment, software, hardware gadgets, etc. as Dave loves to try a bit of everything and give you his opinion on how well it really works. And, as mentioned above, he's a hoot to listen to. For the latest iTunes Reviews. By reviewing the show and rating it, you help us get more exposure. WRITE A REVIEW I learned of these reviews by using My Podcast reviews

The School of Podcasting Went over 1,000,000 Downloads This Month! [18:50]

Thanks to everyone who has listened over the year. I am humbled by this number. You can still here my first episode.

Is Fear Stopping You From Starting Your Podcast?

The answer I'm hearing more and more is how people are trying to get over their "jitters" to start recording your podcast. When we launch a podcast we go into areas that we have never gone before, and that will make us nervous. It's normal. You're going to hate your voice. That's normal. I know that fear can really become a factor so here are some thought to help you face the fears of starting a podcast.

1. Its not live.

You can record it once, twice, three times before releasing it. Just because you record it doesn't mean you have to release it to the public.

2. Editing is your friend

If it's not perfect, you can edit out the part that need help. And you can always record it again.

3. Why Would people listen to me?

Remember you don't have to know everything, you just have to know more than your listener. Or if you don't know anything make it a journey podcast. I'm sure President Obama feels this way when he puts on his tie. I have never felt I could sing. Mainly because my brother told me at an early age. It stung. I sing in most of the bands I play in, but its usually the really high stuff and I have to wear a size smaller underwear to hit the high notes. But I was shocked when my friend asked me to play and sing at his wedding. I did, and I got huge compliments. Everyone had heard me scream on stage, but they had never heard me sing. It turns out I'm not half bad.

4. What's the worst that could happen?

If it's really bad, you can always pull it off the Internet. Remember, when you first start there won't be much of an audience (so there isn't much to be embarrassed about ). Try this: instead of convincing yourself to believe the worst about something you fear, try imagining the best. You might make someone's day. You might inspire to change their life for the better. You might inspire a future customer .  When a podcast show fails, there are always lessons to be learned. Many very successful podcasters are on their second (third) show because the first one tanked.

Mentioned in this Show

Joe Hicks and the Above Average Show  The Creative Penn Podcast Canva Image Editor

Aug 25, 2014

I spent money on plane tickets to go to Podcast Movement. I worked for weeks on my presentation. Then when I went to deliver my presentation, the original attendance was not what I had hoped for. Today I share how I had two thought paths I could've followed. Half of the podcasting game is mental. Being mentally prepared for criticism. Being mentally always looking for insights into your audience. This is why you need to determine WHY you are getting into podcasting. There will be those times when things are not going as planned, and you want to quit. The WHY will carry you through. For me, a momentary lapse of purpose had me thinking of going down a dark place. I decided to go a different route. At the end of my presentation, the room was not entirely full, but it had tripled the few people who were originally there. 

I had given it everything I had. I was sweaty, and tired. I had left what I had on the stage (more on that next week when I hare a story behind an interview). When people choose to listen to your podcast, it is an opportunity to connect with them. It is an opportunity to impact their life. Don't take your audience for granted, and always deliver your best performance. I'm glad I did. 

For more information on the presentation go to (slides, videos, etc). 

Aug 19, 2014

Fresh back from my trip to the Podcast Movement event, I share two stories of how podcasters are making a difference. We are being seen as the voice of customers; we are being seen as people who can influence others.

Corey Fineran of Ivy Envy Helps MLB Change a Rule

Corey shares how a contest for free Chicago Cubs tickets seemed unfair. He wrote a blog post and spoke honestly on his podcast. He was nervous when an official from the Cubs reached out to him. Then he found out his podcast and blog had been used to help change the rule for contests run by Major League baseball. 

Blog Talk Radio Working on Updating Their Audio Quality

I have not been of Blog Talk Radio for a long time (their audio and other issues were pointed out in this post) so you can imagine when I was attending Podcast Movement 2014 and a Blog Talk Radio representative approached me. Then he started off his remarks with the phrase, "About your post..."

I was amazed when General Manager Andy Toh said he had taken my post, and was using it to help rebuild Blog talk Radio from the inside out. He explained how the new beta version will be able to export audio at 128kbps (CD Quality). Andy know there there will be a lot of improvements needed to get my official seal of approval, but the fact that Blog Talk Radio was even attending the vent, and that they are planning on making changes to their service shows their dedication to the community (where hosting companies like and where not in attendance). As always my two favorite providers abnd had booths and I will be talking about's redesigned app in a future episode. 

Aug 11, 2014

Pat Flynn made 89,903.53 last month. This is down from the 89,000 he made in April. This doesn't happen by chance. Pat has always been a hard worker. If you haven't check out his book Let Go, then you should. You read how he did all the things you were supposed to do (go to college, work insane hours to get up the corporate ladder)  only to be let go. Pat had been studying for a certification and was using the web to store his notes. Later when he passed the exam he uncovered that his notes were very, VERY popular. So he took the notes and repackaged them as an ebook, and put it up for sale. He never considered himself an author, but why not. It made (and continues to make ) a LOT of cash. Along the way Pat shares the good the bad and the ugly of his journey. Today he shares some insights into what it takes to create content that truly resonates with your audience, and how he is taking podcast players to a new level with his Smart Podcast Player.

Here are some key points from the interview

Pat spends HOURS writing a single blog post. When you read his posts at you will see the insane amounts of detail that he puts into his posts. The goal is always to inform his audience in an unbiased way. The goal is to help his audience make an informed decision. By not selling out to the top bidder, and only talking about products he has first hand knowledge of, Pat is not only a resource, but a trusted resource. Pat knows when he is most productive (he's a night owl) and that's when he does his work. He has a dedicated office. He admits that its hard to separate work and family, but in the same way that a employee clocks out to go home Pat knows that when he leaves his office he has "clocked out" and it's time for his family. When I read the book Let Go you get to see bonus videos of Pat with his family. It's very cool, and his passion and love for his kids is beyond evident. Pat learned that you need to let others who can do things better take over. He tried to turn his book into an audio book, but later hired someone to read it for him. It was a lot of money ($1400) but that money came back to him. Many people are envious of Pat's bank account. I envy the time and influence Pat has with his children. Pat took his successful blog and grew his audience using a podcast. When Pat meets people at conferences, they all mention the podcast. It took Pat a year and a half to build his audience

Smart Podcast Player

When Pat launched the Ask the Pat podcast ( a quick daily show where he answers one listener question) . He had a custom player created. You can find it at or at it has built in share buttons and if you have a large catalog (like a daily show will produce) it makes it easy to browse through the episodes and listen to the one you want.Smart Podcast Player How Does it Work? It doesn't matter what media host you use. You input the location of your RSS feed and it pulls the information from that and creates the payer. This way when you release a new episode it automatically is added to the player. If you use soundcoud as your media host (for the record I would only use soundcloud as a secondary host - see my thought on this) you can add additional tags which may help you be found, and help people discover your content.

When In Doubt Ask Your Audience

Pat rolled it out to a limited beta group knowing there would be growing pains. Pat knew there were features he would want to add, and by rolling it out to a select few, he had a built in focus group to help him identify and prioritize new features that will be added to the player. When it first rolled out there were limited choices to the colors you could use. Now you can use any color for your player.

Great Support

As expected there were a few bugs when it rolled out. I worked with his group and they were very responsive and a great group of guys. With my recent moving of my website to a new host, I have had other priorities and have not activated the player on the new host (not that it takes a lot to put it into place - you know podcast movement, etc,  first things first). Flexible The Smart Podcast Player allows you to put a full page of your podcasts in one spot ( see screenshot) or you can put a single episode on your site. It will be exciting to see what features are added in the future. Pat talked about wanting the player to prompt you to join a mailing list (or other call to action). He realizes that while you could throw in a bunch of features, its best to roll them out slowly and make sure you are adding features that are wanted.

Protecting Your Brand

Pat talks about he is asked on a daily basis to promote products. Many of these have huge payouts, but Pat knows that if he were to endorse a product that turned out to be awful, his trust would be ruined. He has the intelligence to know that the most valuable thing you have is the trust of your audience. He could have a list of hundreds of thousands of subscribers, but if they don't trust your content - it's worthless. If you're in it for the long haul, guard your audience and protect from the people who are looking to make a quick buck. Find all things Pat at    

Aug 4, 2014

Today we talk about identifying your perfect customer and then making a podcast for them . We also hear a story of courage from a young 14 year old boy. We get an update on the patent troll case, and a book review

Because of His Attitude [5:00]

Today I get feedback from a 14 year old Australian boy who had the courage to ask to speak at a Wordcamp. Sure enough he passed, and was able to speak in front of 500 people. His attitude, "What the heck, let's try and see." I think we all can learn from William and see that while we may not think we have the credentials, WE DO. For those above the age of 14, you have a bit more history under our belt.

Get Reviewed on the Podcast Review Show [9:43]

Recently we reviewed Dan Hansen's Coffee Couch (hear the review). Dan shares his thoughts on the experience. You can get the most affordable private coaching with two coaches for $99

Marketing Your Business With Your Podcast - Ben Kruger Interview [11:20]

Ben Kruger produces the Authority Engine podcast and is known as the "Podcast Marketing Guy" who took his passion for marketing and incorporated it into a podcast that helps people use podcasting to bring in new clients. He offers services for small business who just want to create content (and let Ben and his team do the rest) Some topics we talk about are: Does your show need to be daily? How many downloads do you need to be successful? The key is targeting your audience. Find the top leaders in your niche and help them deliver the best content to their audience. Don't do a giant commercial. Start building your email list with tools like Aweber and Mailchimp

Book Recommendation :

Ray Edwards recommend a bunch of books on his last episode. I've heard about the Scorre conference and it turns out the man behind it has written a book about it (for those who can't afford the $1300 for the conference). I've only read the book's first two chapters and it's been highlighted so much it looks like a pee'd on the book. I'm using it to shape my presentation at Podcast Movement. I can see this being useful for people: Doing presentations Pastors Podcasters It really talks about how you should THINK before pressing record.  

Patent Troll Tries to back Off - Adan Carolla is Going in the for the Kill

Adam Carolla was being sued by a company who claims to own a patent on podcasting  (they are trolls, they blackmail people for money). They picked on the wrong dog, and this dog has a microphone and bit back. Well the troll is now saying "never mind" and has decided to drop the case and go after TV networks (more money). Adam is NOT dropping the case as most of us feel we can prove their patent is invalid and then they won't be able to sue ANYONE in the future. YOU GO ADAM! Full story  

Mentioned in this Show Podcast Movement. UK Podcasters Smart Podcast Player

1 2 3 Next »