John Lee Dumas started his Entrepreneur on Fire podcast in June of 2012 (about a year ago). Fast forward and John now has a podcast that is in the top 5 of business podcasts in iTunes. He is making 18,000 a month, reaching HUNDRED of THOUSANDS of people each month in over 145 countries. He did it using the organizational tools and courage he learned in the Armed forces (he served 13 months in Iraq) and with passion that is infectious. He was consuming a large about of podcasts in the car, but he needed more content. What did he do? He filled his own void by creating the podcast he wanted to listen to.
You should begin to see a change in your stats via your hosting provider dashboard when our iOS update is live in the App Store within the next few days.
The magnitude of the change will vary based on the specific show but should be noticeable immediately via your hosting provider’s metrics dashboard.
We are also updating the Stitcher Partner Portal to reflect this change. We will keep you posted on timing but anticipate seeing this new Download number included in you Stitcher metrics within the next few weeks.
The old Downloads stat, which was measuring actual listens, will still be in the partner portal but relabeled “Listens”
This means that we no longer have to login to (for example) Libsyn.com or Blubrry.com (two of the top media hosting companies) and then later also check into Stitcher. This will make is easier to quote numbers to potential sponsors.
If you are a regular listener of the School of Podcasting then you know Marcus Couch and I go way back to the early days of Podcasting with companies like Mevio, Juice Software, and iRiver recorders. Marcus is an SEO expert and a Wordpress Guru. He wanted to get more traction in the Wordpress World. His goal was to get on to the dashboard of every Wordpress user and this month he landed there. How? By doing what Marcus preaches - creating good content. He has his music show the Scene Zine, and recently became a co-host of Wordpress Plugins A to Z (one of my favorite podcasts). You an now read him on the official Wordpress Tavern blog. Congrats to Marcus.
John Dumas is the passionate podcaster behind the microphone on Entrepreneur On Fire. He is also the author of the Book Podcast Launch, and is now rolling out an inner circle mastermind group call Fire Nation Elite. In today's interview you will get inside the mind of John and see his commitment to his audience. You will see where his drive is to inspire his audience to take action. You will hear how he is building his audience through dedication, commitment, and a determination to build his audience (called "The Fire Nation") one person at a time.
John shares what lessons he learned during his 13 months in IRAQ. "It's better to make a good decision now then make a great decision later."
John spent $3,000 to hire a personal mentor (Jaime Tardy) and says if you don't have that much to invest in your podcast start up that you could check out master mind or online groups (I'm a big fan of some of the groups on Google+, LinkedIn). A One on one coach can be helpful because of the personalized approach. Mastermind groups (which you might find at meetup.com) may get you in contact with other people and become a networking opportunity.
[23:55]Entrepreneur on Fire had 267,000 unique downloads in May of 2013 and June should go over 300,000.
[25:25] My favorite part of the interview is when John goes to tell me some new news from Apple. He doesn't say, "This is something my audience doesn't even know yet." He doesn't say "This is something the fire nation isn't aware of." He says "I haven't even told fire nation," and to me it shows how John thinks of his audience as ONE person. John talks about the importance of having an "avatar" of your audience (picture your audience member), and then talk to that person.
John asks the same questions to every guest on his show. This accomplishes two things. You know what's coming, and you never know what you're going to get (because each guest answers them differently).
Sponsors came to John when was seen in the top rankings of iTunes.
According to John the industry standard is:
$18 cpm (per thousand downloads) for a 15 second preroll at the beginning of your podcast.
$25 cpm for a 60 second spot in the middle of your podcast.
John in the second quarter of 2013 was getting 8,000 downloads per episode. This calculates to $300 per episode - per sponsor.
John had two sponsors per show. This means he was making $600 per episode.
John does 30 episodes a month, so he made $18,000 a month.
His sponsors are signing up for the third quarter (which shows that podcast sponsorship works).
John has his mastermind group that you can join at firenationelite.com
John released a book Podcast Launch which is spreading his brand.
John is using a Private Facebook group to manage his membership/mastermind group.
Mondays - He had 8 straight interviews on every single Monday. He was up to midnight editing.
Tuesday - Wide open.
Wednesday - Wide open. Dinner with friends.
Thursday - Interviews on other podcasts.
Friday - Fire nation elite members.
Saturday - Fire nation elite interviews before going to visit family
Sunday - Splicing entrepreneur on fire interviews.
In the last week I've been interviewed and conducted interviews. One of those podcasts was Entrepreneur on Fire (iTunes)and the other was Urbanism Speakeasy (itunes)Podcast. In today's show I share tips and insights from both sides of the interview.
In episode 5 of the "My Digital Life with Rob Greenlee" podcast (website, iTunes), host Rob Greenlee (who has been on the show before), talks with Nicole Simon, Author, Social Media and Podcast Consultant at nicole-simon.eu from Berlin, Germany about the global aspects of podcasting. In the clip you hear how Nicole felt the first time she discovered podcasting.
If you're tired of hearing the same people being interviewed over and over, check out the Cool People Podcast hosted by Robert Chazz Chute. Rober has interviewed some "outside of the box" people. These include:
a judge at a marijuana competition
an erotica author who was a judge feminist porn
they talk drugs in America, Middle East politics, if your a cool person you might like it. Check it out at coolpeoplepodcast.com (itunes).
I was Entrepreneur on Fire podcast with John Lee Dumas. John does a DAILY podcast. That is a lot of work. These are all interviews. That is a TON of work. With this in mind, John needs to run an efficient ship, and when I was asked to be on his show I was really impressed with his work flow.
John invited me to be on his show two months in advance for a show that will air one month after it was recorded.
By inviting people months in advance, you have a smaller chance of people being "booked."
John's Invitation Was Straight and To the Point
John's invitation was short, respectful, explained what his podcast was, explained why I was a good fit for the show. It also explained the "tone" of the show (it's all about inspirational stories). It provided statistics of his audience (about 225,000 downloads a month), and provided information to show John as a credible source.
John also let me know how long the interview was, so
John Sent Me a List of Some of the Questions that He Would be Using
By sending me the questions ahead of time it let me be prepared so the interview had great content. It turns out these were not ALL the questions, but it gave me an idea of what type of content fits his podcast.
I previously worried that providing the questions ahead of time would leave me with an over prepared guest who had memorized their answers. I have changed my mind. Provide some of the questions ahead of time. This leaves you room for an honest conversation later during the interview. After all, you don't want the interview to be ruined because you guest is somewhat slow on their feet. For some people this is a nerve wracking situation, and allowing them to be prepared is going to result in better content.
Automate the Scheduling Process
If you want to take some of the hassle of scheduling interviews, there are services that allow potential guests to pick the time that suits them best (again stress the time zone you are in so they know ahead of time). Some examples of these include:
John uses meetme.so to automate his schedule (I use Vcita (affiliate link)- which has a Wordpress Plugin). While you can send requests and such via Google Calendar, this tool really takes the headaches out of the scheduling piece.
Send A Reminder
If you're scheduling months in advance, there is that chance that your guest forgot to put it on their calendar. John's system automatically reminded me, and John sent a personal email making sure we are still on (very cool). IN that reminder, be sure to touch base on the time zone that you are using for the interview. Most scheduling systems have this automated.
Times Zones Will Come Back To Haunt You
When you are setting up the interview time, times zones can come back to haunt you. Be sure to let your guest know what time - and time zone - the interview will be .
Provide Multiple Ways to Contact You
In the future when I do Interviews I'm going to provide my phone number. This way if someone is going to be late they can tell me). If all they have is email, they may not be able to get to a computer to say "I'm going to be late" (not everyone has a smart phone).
Ask the Guest For Clearance
When you setup the interview, before you hit record establish anything the guest does NOT want to talk about. This avoids editing out segments later. Then either do it at the end of the interview (for a verbal version), or have some sort of form for them to sign that states you have the rights to use this content in any fashion you so choose. This will also be the time when you establish if your podcast is explicit or not (do people use "naughty" words).
As you can't see your guest (I turn off my video when recording to lesson the load on my computer), you may have a guest "over answer" your question. This is where they answer your question, but since there is a pause they provide additional information that is really not needed.
Leave Giant Blanks if There is a Mistake
If there is an "Edit point" where someone wants to do something over, pause for 10 seconds (it seems like forever) but this can GREATLY reduce your editing time as its OBVIOUS where the edit points are.
Provide a Review Copy if Possible
If possible, provide a copy of the interview before it goes live to your guest. It's not mandatory (unless they ask for one), but its a nice gesture.
Have A Backup Recording Of the Interview
I use PowerGrammo (PC) you can also use Call Recorder (Mac) to record Skype calls. I also have a backup of the recording by using a portable recorder. I plug an 1/8 to 1/8 cable from my headphones out of my computer into the line in on my portable recorder. I then plug my headphones into the portable recorder and when I press record I hear everything. There is nothing worse than having to call someone back and ask to do the interview again.
You are bringing someone on to your show because they have something you don't (why else would they be on your show). While it's a conversation, in the end your guest should do the majority of the talking. It's not always about you.
People have their own networks. Their may be other potential guests that your guest might know who would enjoy being interviewed. Mess up this interview, and they won't be singing your praises to anyone.
Develop a Relationship
Now that you've cracked the door and had a conversation with this person, be sure to check in and stay in touch. It never hurts to have a ton of friends.
Know Their Audience - Sample Their Podcast
Everything you do should be done with the audience in mind. If you are not familiar with the podcast, go listen to a few episodes to understand the tone of the podcast.
Make it Easy To Contact You
I didn't mention this one in the show, but make sure your contact information is on your website. Make sure you are checking any email that you are providing as a contact source.
Touch Base Before the Interview
If you haven't received a reminder from the host, be sure to touch base with them before the interview (a week, or a day before) and make sure everyone is on the same page.
Be Prepared - But Not Over Prepared
Yes you want to sound good, professional, and intelligent. However, if you memorize your answers it will be obvious. You may sound like a robot. Think about the audience you are speaking to, and what information will resonate with them. You may want to practice your answers to make sure they come out of your mouth smoothly (again, NOT memorizing, just practicing)
Help Promote Your Appearance
If someone has put you in front of their audience the leas you can do is mention it to your audience. This can be a blog post, a mention in a podcast, twitter, Facebook, or all of the above.
If You Have To Cancel - Cancel Quickly
If life happens, be sure to let your host know immediately that you can't make the interview. This gives them the maximum amount of time to find a guest for your time slot.
People have their own networks. Their may be other podcasts that the host might know who would enjoy having you on their show. Mess up this interview, and they won't be singing your praises to anyone.