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School Of Podcasting

Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. This could ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.
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Now displaying: November, 2015
Nov 30, 2015

Increasing Your Podcast's Audience Engagement With Better Calls To Action

We love our audience, and we want to connect. We want them to take steps to deepen their level of engagement. We want them to take actions. These often include:

Subscribe, Rate & Review in iTunes

Follow us on Social Media

Join our Email List

Buy products

Shop At Amazon

and that's just a few.

Determining Your ONE Call To Action

Your call to action will be unique to you. We all have different needs, and different motives. There is no one size fits all, but in the end you need to STOP and THINK, WHAT IS THE GOAL OF THIS PODCAST. Them figure out the roadmap to get your audience from point A to point B. If you are in podcasting "Just for fun" you probably still want people to tell their friends. That is a call to action.

Now if I was to honest here, I would say I want everyone to join the School of Podcasting. I need to look at this realistically. This may be the first time you've been on my website, or heard my show. That seems a bit forward don't you think? You don't ask someone to marry you on the first date, so you might not want to close the deal on the first contact with you audience. The cool thing is it is YOUR call. You want to ask someone to marry you on the first date, you can do that.  But you might be less intimidating to have them sign up for your email list. From there you have another opportunity to provide value. Notice what I said here, you have an opportunity to serve your audience.

Figure out where you want to go, and the figure out how you're going to get there. It sounds easy, but you might find it difficult. The bottom line is you need a plan.

Tips For Creating a Call To Action

  1. As I said before, you need to figure out what you want your audience to do
  2. Be clear and concise
  3. Be repetitive if necessary
  4. Tell them HOW (sure you know how, but they may not)
  5. Make it E A S Y (don't make them hunt for buttons, or type insane website addresses)
  6. Eliminate competitive calls to action
  7. Explain how they will benefit (not how you will benefit)
  8. Explain exactly what will happen
  9. Explain why they need to do this now
  10. Remove the Fear. Try to avoid words that might seem much of a commitment. BUY NOW vs Add to Cart. Maybe we should be asking people "Get the back catalog" instead of "Subscribe." Explain how they can cancel at any time, and it is free.
  11. Place it in two places on your post. One near the top of the page ("above the fold" and once near the bottom).

In the end, a call to action should convey value, and provide a sense of urgency.

Because of my Podcast - Jeff Steinman

Jeff explains that how launching a podcast boosted his book sales, brought him more traffic, and boosted his interview skills. You can find Jeff at howtoquitworking.com

How To Quit Working: A Simple Plan to Leave Your Job for a Life of Freedom

Podbean's CrowdFunding Platform

For the sake of this argument, let's say that the bar is set at Patreon.com They are the first at an ongoing crowdfunding platform. Others have come and gone, and they are still here. Podbean (a media host) recently launched the ability to have crowdfunding. I went over to check it out. Here is what I found.

  1. It's easy to setup, but in some cases impossible to edit.
  2. With Patreon it's super easy to create a post (think of it like a Facebook Wall) and choose who can and can't see that post. I don't see that option. With Podbean you have a comments section that doesn't seem as robust.

When I watched their video on this, I did notice that their example video shows that all the rewards are outside of the crowdfunding area (bonus content, newsletters). I have an email into Podbean for clarification. I noticed on their demo video someone asked the same question (how do I create a piece of content for a certain support level) and it hasn't been answered.

Podbean does have some badges (something I wish Patreon would provide) that make it super easy to copy and paste and have them appear on your website. the one feature that Patreon has that Podbean didn't event mention is scarcity. In other words you could setup a reward amount and say "Only 5 people can be VIPs." I didn't see this as an option in Podbean.

One of the issues I had with Podbean is not their fault. I was using Feedburner for the Podcast I setup. Feedburner (shocking) had a problem with the artwork. Podbean pulled this artwork (or lack thereof) and uses that in your listing. There is no place in Podbean to change that. With a properly working feed, I wouldn't have had this issues, but I had no way to edit it. After I updated the feed, the image never appeared.

Like Most Humans - I Stuck With the Comfortable

I have a Patreon account for the School of Podcasting and another one for the Ask the Podcast Coach show and I understand the Patreon platform. They also seem to be working on adding more features to the Patreon platform.

Create Clammrs From Just About Anywhere

Clammr has been adding features. Clammr is a tool that allows you to share up to 18 seconds of audio and put it on twitter, Facebook, email, etc. Anyone can listen to the whole episode, or like it and receive the details of the audio clip via email. Recently they announced the ability to integrate with the PowerPress player (something I will report on in the future), but they also had it easy to create clammrs by sharing an audio clip and sending it to clammr. In my testing it seemed to work a bit more reliably if Clammr was open already and then you went to your podcast player and clicked the share button.

From there you will record your audio and be taken to the clammr app where you can fine tune it before publishing it to your clammr account. For more information go to clamrr.com and to here what people are clammring, check out the clammrcast top 20 countdown.

Ready To Start Your Own Podcast?

 School of Podcasting

Nov 23, 2015

I've been talking about your podcast from TOP to Bottom over the last couple of weeks. Sometimes its good to go back to the basics and reexamine our shows. The first week we talked about Headlines (the title of your show notes), and I provided a free guide with tools to help you write better Blog Post Titles. Last week we talk about the importance of your introduction and how it is your first impression. This week we are talking about the meat and potatoes of the meal. Your content.

Because of my Podcast Jason Marshall

Jason from the We Don't have Cookies podcast  tells a story that has lead him to get a job on radio, as well as appearances on television all because of his podcast.

Be Part of Our Last episode of the Year

Answer the question, "My favorite podcast is.." and explain WHY leave your answers HERE (deadline 11/31)

I've mentioned the book [easyazon_link identifier="0849921902" locale="US" tag="sop2-20"]Secrets of Dynamic Communications: Prepare with Focus, Deliver with Clarity, Speak with Power[/easyazon_link] available at Amazon which is a great book for shaping your content. I've always said that before you press record you should ask yourself, "What about this topic is going impact my listener enough to want them to tell a friend?" If you can't answer that, then maybe you shouldn't press record.

Here are some questions to ask yourself:

Do I have a crystal clear objective about this topic. How do you get crystal clear about a subject? By knowing your audience and what they need or want to hear.

What points do I need to make to obtain my objective?

Don't worry about what they think about YOU, instead think about THEM.

Get To the Point

With Thanksgiving right around the corner when I to my Grandmother's house it was great seeing all my cousins, it was great smelling all the food, it was great eating crackers or whatever little munchies they had out out, but for the most part I wanted the TURKEY and HOME MADE MASHED POTATOES. It was the same at Christmas. My Grandfather would read the Christmas story before we opened presents (a tradition my brother continues). Then we had to sing some Carols. THEN, FINALLY we would open presents.

Your audience is here for the presents.

What do you have a hard time waiting for?

Nov 16, 2015

Last week we talked about the importance of headlines, and I gave you a free resource to help you make better headlines. Now in Podcasting you headline is your "Show Notes" title. You can get the free resources at www.schoolofpodcasting.com/headlines

Your Podcast Introduction

People are busy. We hear activity like a badge of honor. How are you ding Bob? BUSY! I'm backed up. I don't get to take lunch. I'M SWAMPED! So with this in mind it is my opinion that your intro should get to the point quickly and answer the following questions:

Who am I listening to?

What is this?

Why do I need to listen to this now?

Get to the Punch Line?

attention_span

Put Yourself in the Shoes Of Your Listener

When they do a search in Google, or iTunes, etc they see your information and they are asking:

  1. Should I listen to this podcast.
  2. Should I keep listening to this podcast?
  3. Will I come back to listen to this podcast

Today I play intros from the following Shows

The Podcast Report

Podcast Producer

5 Minutes in Church History

317 Podcast

Your Intro is Important

Mark Ramsey said at the new Media Expo that unlike radio, every podcast listener starts at the beginning. Make yours count, hit them hard, hit them quick, and let them know what they are going to get.

[clickToTweet tweet="Does your podcast intro move people to push STOP" quote="Does your podcast intro move people to push STOP"]

Get Exposure For Your Show

26:45 November is almost over. Each year I ask you to answer one question. What is your favorite podcast and WHY. Be sure to tell us where we can find your podcast (and what it's about). I'm really interested to see WHY. You can record/upload your answer at www.schoolofpodcasting.com/favorite. There may be a prize involved......

Andrew Hellmich Refused to Podcast For Free - And it's Paying Off

27:48 Andrew Hellmich is from the Photo Bizz Exposed podcast (http://photobizx.com/) and does a podcast about boosting your wedding Photography business. Andrew launched a premium version of his show - when he launched. He knew the podcast would take time away from his business, and with a family to feed he couldn't podcast for free. The other thing Andrew does well, is provide value. He knows people will not pay for horrible content.

In this interview you will hear:

Andrew has hundreds of people paying for his membership

He didn't start in the direction where he landed. He didn't wait to get it perfect. He launched and tweaked.

His current strategy is to have 5 episodes available for free, and if you want access to the back catalog you need to pay Andrew $20 a month.

Passive income is not always passive.

Andrew has been podcasting for three years (this didn't happen overnight)

You will hear how Andrew is not afraid to try new things.

Andrew loves using Hindenburg Software to edit his podcast.

Do You Need a Good Podcast Introduction?

If you ever wonder where I got the female singers, or who did the intro to Andrew's show check out Music Radio Creative you get the top voices from all over the world, and years of experience. They can help you shape your message (for those who are marketing challenged). It's a great service.

Ready To Start Podcasting?

Join the school of podcasting and avoid the common pitfalls of podcasting. You will learn

  • How to shape your topic
  • What is the best equipment to choose (Without blowing a fortune)
  • How to build your website (or resources to have someone else do it)
  • How to record your show and get it into directories like Apple iTunes
  • How to promote your show and get exposure

You also get access to our private facebook group, and monthly  "office hour" sessions where you can get free consulting.

There is a 30 day money back guarantee. If you join and are not satisfied, I will refund your money.

Nov 9, 2015

This is an abbreviated list of headline samples from the book "Writing Riches" by one of my favorite authors and podcaster's Ray Edwards. If you buy his book, buy some paper and pencil along with it.

This topic starts at 6:35

  1. The How To Headline (how to write headlines that will bring you more downloads)
  2. The Testimonial headline (I wish I had found Dave Jackson sooner - I could've save a lot of money)
  3. The Give Me headline (Give me 10 days, and I'll get your podcast into iTunes)
  4. The Reason Why Headline (The to 3 reasons people fail at launching a podcast - and how to over come them)
  5. The Probing Question Headline (Do you know the five things that cause people to unsubscribe podcasts?)
  6. The Dominant Emotion (Are you tired of putting out an episode and getting ZERO feedback?)
  7. The Command headline (Be the influencer that leads change in the world)
  8. The If-Then Headline (If you can upload a picture on Faceboook, then you can upload a media file your hosting).
  9. The Warning Headline (Is Soundcloud Going Out of Business?)

A headline grabs attention, draws listeners to press play, communicates the big idea, establishes credibility and joins the conversion that is already happening in your audience's head.

Common Mistakes That Podcaster's Make With Episode Titles

They put the phrase "Episode 123" at the BEGINNING of the headline. 

Nobody cares if you're on episode 6, 60, 600, or 6000. What they care about is how you are going to make them laugh, cry, think, groan, educate, or entertain them.

If you MUST do this (I understand it makes it easy to search on your website) put it at the end. You can see in the image to the left that you don't get to see what the title is because half of it is EPISODE XXX.

The worst offender of this is (unfortunately) the web based version of iTunes. It gives you very little room for your headline.

They Put Very Little Thought Into the Podcast Episode Title

This is the SECOND/THIRD thing people see when they find your listing (the first being your show artwork/Title of the Show). I know I am super guilty of waiting till I'd done recording the episode, editing, tagging it, listening to it "one more time," and writing the blog post. You're tired, you're excited (maybe), but you are "this close" to being done and you just "throw anything in there" just so you can press publish.

If you think about it, from the 1890 to the 1940's they had paperboys who would shout out the headlines to entice people to purchase a paper and get the rest of the story. They weren't scream edition #417!

If the podcast title is bad, the podcast will not be heard. Unheard audio impacts no one. (a twist on a John Caples quote).

How To Write Good Podcast Episode Titles

Typically Headlines do one of the following:

  • Making a promise.
  • Drawing a picture.
  • Stating a fact.
  • Asking a question.

Try these steps

  1. Start with your audience. Cosmopolitan magazine knows their audience.
  2. Write your show notes first. Then write the title. Prime the pump that is your brain.
  3. Write several headlines. If you want to read them out loud.
  4. Pick the most important benefit and include that benefit in the headlines.
  5. Include the product or problem, or guest in the headlines
  6. Often email program like Mail Chimp have A/B testing tools so use two headlines and see which one gets more clicks.

Automate the Process

There are tools such as Headlinr and Freshtitle ($37) are two tools where you enter a subject and they spit out numerous examples of potential headlines/Episode titles. Freshtitle comes with Title Analyzer that rates your headlines and critiques this for you. The Yoast SEO plugin does something similar (and it's free). Headlinr is a browser extension (chrome only), and Fresh Title is software for the Mac or PC. If you're interested in knowing more about Headlines, sign up for my headline resource kit that has videos of these software titles as well as free ebooks and more.

Free Headline Guide

I've created guide to some of the best resources to help you create great headlines. These include free ebooks, Demos of headline automation tools, and some of the best blog posts by Headline experts (I did all the Google for you).

Click here to get the guide.

Because of My Podcast: Jim Collison is a Microsoft MVP

2:30 I host Ask the Podcast Coach every Saturday at 10:30 AM with Jim Collison from theaverageguy.tv. It's quite a hoot! We both love to talk  podcasting. Last week Jim shared the story of how he became a Microsoft MVP, and it turns out it's because of his podcast.

Do you have something that wouldn't have happened except for your podcast? Share your story and get some added exposure and be heard on this show (I might turn these into a book next year). Contact me.

Google Play Discussion Continues

This topic begins at 22:50

Steve Stewart chimes in on last week's episode about Google play. He is SUPER HAPPY that the #1 search tool is going to promote his show FOR FREE. As for the terms of service, they are there to cover Google's butt in the event someone gets stupid.

Libsyn Launches New Plugin

Podcast Rewind

This topic begins at 30:05

Ideas for Podcasting Episode 5

Podcastonomics Episode 5

Libsyn Launches new Wordpress Plugin

32:25

If you are someone who has been usingPowerPress for a while, then do NOT switch

Ready to Start Podcasting?

Jin the school of podcasting and if you're not happy any time within the first 30 days, you can cancel your subcription and get a full refund.

Nov 2, 2015

Any time my podcast can get in front of more people I'm happy. From what I've heard on the Feed Podcast where a Google Rep was interviewed here is what is what we think is going to happen. 

Google will pull an episode and host it on their servers (but they won't be a media host) The reason for this is they have control and reliability (come some people do stupid things like put their files on a website host instead of a media host).

They reserve the right to put ads after your show, and you will get nothing an like it.

There will be a directory, you will be able to direct people to a location

There is no set date besides "as soon as possible"

It is just in the USA for starting.

There are specific Google tags (just like iTunes Tags), but you can submit a feed and it will use the iTunes tags.

There will be stats.

They are not splitting your file into bits.

They hope to feature your show when people search for it. They want to give you what you want - when you want it. This is probably why they paid $35 million for Songza (a company that generated custom playlists) back in 2014.

Their artwork spec is from small to HUGE, so for now use your 1400X 1400 artwork that you use for iTunes.

You can add your podcast at http://g.co/podcastprotal

Here are the Terms of Service for Google Play

Check out No Agenda Show for more in depth Media Analysis

So How Do I Feel About Google Coming Into Podcasting?

Anytime my podcast can get in front of more people, I'm very happy.

As I've been online for a while, I've seen Google products come and go (Remember Google Buzz?). So while I'm excited, there is nothing for me to hold, touch, smell, and critique. Am I upset that they are going to host my files? No.

Do I wish they would just pass through my files from Libsyn? Yes, but I understand why they are not. We all have our fingers crossed that they use better encoding that Stitcher (which makes you sound barely listenable).

Am I upset that an advertising company is going to play ads after my show and I get none of that? No. (and I'm not surprised). As long as I can say what I want in my show and use it to direct people back to www.schoolofpodcasting.com I'm fine. Even Google has to pay the bills.

So at this point, I'm "Hooray! - um, I think..."

Terms of Service For Other Hosting Platforms

Blubrry (use the coupon sopfree to get a free month )
Content Producers agree that the content in you shows are free from speech that advocates violence or speech that promotes hate. The Company reserves the right to immediately remove any media content from its Websites that in its sole discretion is deemed to violate the restrictions of this paragraph.

Libsyn.com (use the coupon sopfree to get a free month)

Monetization
Any attempt to directly monetize Your Content via third-party ad networks or other outside business agreements at the expense of Libsyn without written approval from Libsyn is prohibited. If you choose to monetize, Your Content, you agree to utilize Libsyn Service to enable monetization including but not limited to in-content advertising, iPhone applications or sale of Your Content which may include additional requirements for revenue sharing or fees for use depending on the Service.. To request permission to monetize Your Content via third-party ad networks or other outside business agreements at the expense of Libsyn, please email contact@libsyn.com

Spreaker (use the coupon code sopfree to get a free month)

In connection with your User Submissions, you further agree that you will not: (i) publish misrepresentations that could damage Spreaker or any third party; (ii) submit material that is unlawful, defamatory, libellous, slanderous, threatening, pornographic, obscene, vulgar, harassing, harmful, hateful, abusive, racially or ethnically offensive or is otherwise inappropriate; (iii) post advertisements or solicitations of business; (v) impersonate another person or entity or falsely state or otherwise misrepresent your affiliation with a person or entity; or (v) post User Submissions that would be harmful to minors in any manner.

In any case of violation of any of the above user submission rules and requirements or as required by law or regulation, Spreaker reserves the right to take court action and/or report users to the relevant authorities, for instance but not limited to when a user submission becomes subject of a copyright infringement note.

Podbean (use the coupon code sopfree to get a free month)

Podbean service makes it possible to post audios, videos, photos hosted on Podbean.com to outside websites. This use is accepted. However, pages on other websites which embed audios, videos, photos that hosted on podbean.com must provide a link back to Podbean.com from each embeded content to its Post page on Podbean.com. Free Account is intended for personal use ONLY. Professional or corporate users please use one of our paid services.

99% of the time the terms are there for the provider to cover their rear end. 

Patreon Best Practices

22:01 Today we are joined by Taryn Arnold the community happiness representative of Patreon.com to take another look at Patreon ( spoke about Patreon in March of 2014 on Episode 399). They are "THE" platform when it comes to reoccurring crowd funding. When Joyride went out of business they directed their customer to Patreon.

Patreon is like a virtual tip jar for your audience to support you. Unlike Paypal (which can have issues when your listener's credit card changes or gets updated, and also may not notify you when a donation happens).

Patreon is working to add discovery to their already vast set of tools.

Patreon is a community building tool - not just a paywall. People who are succeeding at Patreon are treating it as a community tool to interact with their audience (make it two way - not just you putting stuff behind a pay wall).

$3.5 Million is being processed a month to creators.

There are roughly 25,000 active creators on Patreon.com.

Let me do the math for you 3,500,000 / 25,000 - $140 per active user (roughly...)

Be sure to add a link to your Patreon account in you email template so you never forget to mention it.

Most people are doing a monthly setup (instead of a per post item). If you are doing items less frequently, it may be better to set up your account as a "per post."

39:52 Some people like are putting the content they give away for free in Patreon. This makes a singular place for your community to find your content and interact with you.  Pete Hollans makes 7,767.05 per video

It costs zero to start using Patreon.com they take somewhere between 4% - 6%

The $5 and $10 pledges are used the most (the average is $7).

You might want to make a few posts that anyone can see so that people who are browsing your items can get a free sample of your content.

[clickToTweet tweet="Patreon is paying 3.5 million a month to creators" quote="Tweet This: Patreon is paying 3.5 million a month to creators"]

My Favorite Podcast Is

I am accepting submissions for my annual "My Favorite Podcast Is" episode. This is where you can get extra exposure for your show. Here is what you do:

Go to www.schoolofpodcasting.com/favorite (you can upload a recording, you can record your message using the Speakpipe button, or call the toll free number).

Let me know the name of your show, where we can find it, and what it's about. Then let me know what your favorite podcast is AND WHY. If you know their website that would be awesome as well. This will be used in the last episode of the year, and turned into a book on Amazon (so more exposure).

Castermind Is Now Accepting Applications

If you want some personalized podcast coaching, with the benefit of a mastermind/accountability group, submit an application to part of my Castermind podcast group.

Ready To Start Podcasting?

Join the School of Podcasting risk free for 30 days. If you're not 100% satisfied I will refund your money - no questions asked. Prices will be increasing in 2016.

Mentioned in this Show

Podcaster's Studio & Podcaster's Roundtable

No Agenda Show

Congressional Dish

1