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School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

Dec 17, 2018


Today we hear from Try Heinritz of the Blacklist Exposed reveal what it was like to see Dax Shepard record his podcast in a sold-out Chicago Theater.

Sponsor: Focusrite


I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in.

If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder.

It's built like a tank and is a lovely shade of red.

Check out the interface selector tool that helps you pick the right model for you at their website.

Dax Shepard is Selling Out Theaters so People Can Watch Him Record His Podcast

Dax Shepard is the man behind the Arm Chair Expert podcast (voted best one of the best of in Apple Podcasts).  He has taken his show on the road.

Here is what it shows when you go to buy Dax Shepperd Tickets:

Hi, I'm Dax Shepard, and I love talking to people. I am endlessly fascinated by the messiness of being human, and I find people who are vulnerable and honest about their struggles and shortcomings to be incredibly sexy. I invite you to join me as I explore other people’s stories.

We will celebrate, above all, the challenges and setbacks that ultimately lead to growth and betterment.

What qualifies me for such an endeavor? More than a decade of sobriety, a degree in Anthropology and four years of improv training. I will attempt to discover human truths without any laboratory work, clinical trials or data collection. I will be, in the great tradition of 16th-century scientists, an Armchair Expert.

His event in Los Angelas at The Theatre at Ace Hotel (1600 capacity) in January is also sold out.

Tips and insights from Troy


  • Start on time
  • Maybe have some sort of playbill so people know what to expect
  • The warm-up act was great
  • It was cool that the band customized the music basic on the location
  • Dax was uber-prepared and next lost control of the conversation
  • He provided a story that he told the audience he won't include in the podcast

You Could Do an Online Event With Two Simple Tools

Yes, people may not travel to come to your event, and for those people, you can do an online event using (up to 100 people for $15) and Eventbrite.

Eventbrite pricing is 2% + $0.79. If you want to be paid before your event, then the pricing is 3.5% + $1.59. If you want a free event, there are no charges (so if you wanted to sell 100 tickets you could do it for free).  Ticketleap is another option for ticketing

Holding a Local Event


David Hooper has a history in the music marketing business and held many events. I love both his Big Podcast and Red Podcast. He recently has stepped into the podcast world and has already held two events for podcasters (and has a 93,000-word book coming out in 2019). I've known Dave over a decade (and have appeared on his Music Business Radio show on the radio/podcast). Here are some tips from Dave

  • Early bird sales can boost sales
  • Make sure the event fits in with your brand especially when choosing a venue
  • Ask your network for suggestions on a venue
  • Some places you may get for free on off nights (like Tuesday)
  • You need an agenda. Don't "Wing it."
  • You will probably bring in a PA system sooner than you think.
  • Make sure there is plenty of time to give attendees a break (food, bathroom, etc) if its a full day event
  • People appreciate a slower pace than cramming too much content into the vent.
  • Behind the scenes of his Nashville event.

Lots of good bloopers at the end of the show from out talk

The Question of the Month: What is Your (ONE) Favorite Podcast And WHY?


I do this every year for the last episode of the year. It's a great way to discover new shows, and it also gives us insights into WHY people like podcasts. Please provide the following:

  1. The name of the show (ONLY ONE)
  2. The website of the show
  3. What it's about
  4. Why you like it 
  5. Then provide the same about your show (name, location, and what it's about).

I need the answer by 12/28/18. Go to the contact page. If you want to record and email it in, please put “December question: in the title


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