Mar 23, 2015
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I read the book
Word of Mouth Marketing: How Smart Companies Get People
Talking
What is the topic you are covering in your podcast that will inspire your audience to tell one of their friends?
So I paid attention to myself this week to see what information I told friends about. I had two. One from episode 39 of Profitcast (a podcast dedicated to examining ways to monetize your podcast), and the MoneyPlan Show (help you pay attention - not interest).
This week was walking
around a Holiday Inn in Lavonia Michigan listening to Profitcast.
Brian came on and explained how a podcast can be
- Good
- Quick
- Cheap
The kicker is you can only pick two. It can be good and quick,
but it won't be cheap. John Lee Dumas had sponsors six months after
launching his Entrepreneur on Fire podcast (6 months is quick). His
show is great (I'm a fan). It wasn't cheap. He spent $3000 on a
mentor, and John had six figures in the bank when he started (hear
about this on the MoneyPlan SOS podcast). So it was expensive to
start. If you want your show to be quick and cheap, it's probably
not going to be good. If your show is going to be good and cheap,
it's going to take a while to build that audience (but maybe not
using the question above). You can hear Brian dig deeper into the
good, quick, cheap discussion on Profitcastuniverse.com I like Brian. I've had him on this show and he co-hosted one
week on Ask the Podcast Coach. He's a good guy. So there I was
walking around the hotel and his episode just made me think, and
then I wanted to shout AMEN! That was such a cool way of explaining
a person's podcast. I IMMEDIATELY stopped what I was doing, clicked
on the image in the podcasts app and prayed he put contact
information in his show notes (he did). He had a link to
speakpipe, which then launched the app on my phone and there I was
telling Brian how his content just blew me out of the water. WOW.
Later that week (now in Toled0) I had the pleasure of meeting Nick
Sueberling from the Podcasters Group Therapy podcast (and inside
the jungle) and I told him about this "Good, Quick, Cheap" theory.
Nick had heard it used in business. This is a great example of
things you know that you think EVERYBODY KNOWS THAT (but obviously
not - as I didn't). Later I posted it in School of Podcasting
Private Facebook group (that you get access to when you are a
member). Bill Conrad checked it out and later reposted about the
show. He called his "Binge of the week." 
Later in the week I was listening to Steve Stewart talk
about Bitcoin on episode 179 of the MoneyPlan
Sos show, and then he throws in this BOMB of a subject that just
blew me away. It tells the story (stories ALWAYS work) of Joe
Legal, Jose Illegal. As Steve explains both of these men do
construction. Joe Legal makes quite a bit more money than Hosea
Illegal. Steve continues on and you hear that Joe pays taxes,
insurance, health care, and other costs that in the end leave him
having to get a part time gig to make ends meet. Hosea Illegal
doesn't pay taxes or for school lunches, health benefits, and other
items. It was VERY interesting and done in a "Just the facts"
fashion (not really taking sides). The minute my wife got in the
car, I had to play
it for her. It was a great conversation starter. What topics are
you tossing to your audience? Are the conversation starters? The #1
way people find about about podcasts is through word of mouth. Sure
we all use Twitter, facebook, etc, but a TON of the word of mouth
about podcasts happens face to face. In the immortal words of
Bonnie Raitt "Let's give them
something to talk about."
How Are You Standing Out?
I was thinking about the news. Every day (sadly) someone gets shot, a politician lies, a new business opens, and a beloved institution closes. A sports guy screams into the camera about a bunch of millionaires who run around and sweat for our amusement. You have a cuddly friendly weather person who secretly knows that they are being replaced by an app on your phone. The news anchor who went to school to be a journalist now gets to read headlines about B list celebrities on reality shows. The sky traffic report from a helicopter doesn't really matter because by the time you get in the car they will have that wreck cleared. This too is being replaced by an app (Waze app) To me its all the same thing. I rarely tell someone about anything I heard about on your typical newscast. I do talk about things on the New Agenda Show (that should be on the evening news). Every Newscast in America Parody (18:30)
Word of Mouth Book
I listened to this book as an Audio book (from Audible - Get a
Free Book When You Sign Up). I found it "meh." If you are
absolutely brand new to marketing it would be great (tips like "Be
nice to people" and "start a blog" I think I have down).
Ready to Start Podcasting?
