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School of Podcasting

Sep 26, 2022

So people are paying to have a promo/trailer of their show played in another podcast. Does this work? Today I ask, "Have you taken action on a show after hearing their trailer on a podcast?" 

I also talk with Sunny Gault from the Podcast Network Alliance

Ready To Start Your Podcast?

You may think nobody would listen to...


Sep 19, 2022

 I had someone ask me, "Why do you think Joe Rogan is so popular? and I took some time to do some research. I wrote a blog post/video at https://schoolofpodcasting.com/how-to-do-a-podcast-like-joe-rogan/

Things We Learned/Noticed

  • Joe can be a bit of a lightning rod. You either love him or hate him
  • Joe had...


Sep 12, 2022

I am running into more people who say things like, "I'll start my podcast as soon as (event)," or "As soon as I get (piece of gear)." In some cases, they have been waiting for YEARS. So today I'm going to pull back the curtain a bit and show you how a podcast doesn't have to be perfect (as I leave in things I normally...


Sep 5, 2022

Have you been considering using display ads on podcast apps to grow your show? I've asked Tanner Campbell to join me and share his experience with experimenting.

Advertising on Podcast Apps

Before you go spending money Tanner and I agree that this only makes sense if your podcast is part of the marketing arm that is...


Aug 29, 2022

I met Toby at Podcast Movement Evolutions and he gave me his book Narrow Podcasting in which he gives step-by-step strategies to grow your business using podcasting. The main strategy is to interview your potential customer. I get that strategy, but what about the listener? Toby is the "Pro" behind the Pro Editing...