Oct 5, 2015
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The top two things I heard from clients consists of:
- How do I increase interaction
- How do I grow my audience
Increasing Interaction With Your Podcast Audience
- Show up. Do you best to create a consistent schedule. If you
show up, then they will make you part of their routine. This isn't
mandatory (Dan Carlin is awesome and put out an episode every few
months), but I would consider it best practice.
- Have someone who has never been to your website try and contact
you. I AM AMAZED and people who do not have a page with a CONTACT
link. Don't get cute and make it "buy me a cup of coffee" or
"Interact" make the button/menu item say CONTACT. Why? Because it
is what people are looking for.
- Let them choose the method of interaction. You can see if you
go to my contact page that you can email me, call me (using
podcastvoicemail.com ), or use the speakpipe
button. You're choice. I've eliminated any reasons that you might
have to contact me.
- One way to increase interaction is to ask for some. That's
right, ask. If you want to know what they think, make it the last
line of your show notes and ask them to leave a comment on your
website or you can do what Michael Hyatt does and point them to his
Facebook page. He who doesn't ask, doesn't get.
How Do I Grow My Podcast Audience?
I've spoken about this in numerous episodes: see here,
here , and
here . You need to Make contact that impacts your
audience, GO to where they are, make friends, tell them about your
podcast). Today I want to throw in something I am again not seeing
- A play button. If you want people to listen to your show give
them a play button. This is one of the reasons I like Appendipity themes. If you want it,
you can have a GIANT play button at the top of your page (see
www.logicalloss.com for an example). People are not going to get
hooked on your content if they can't find it.
- When you create content that impacts your audience, they are
going to want to tell their friends. Make sure you have buttons
that make it easy to do it RIGHT NOW. There are tons of plugins
that can add share buttons (they are built in to the Appendipity themes). One of the best
plugins is Social Warfare. This plugin is super
functional and SMART. You can specify exactly how things get shared
on the Internet. Another feature rich sharing plugin is
Monarch from Elegant Themes if you are looking
for a free tool, check out sharaholic in the Wordpress
International Podcast Day Recap
Today we talk with Steve Lee of Modern Life Media and the
co-founder of International Podcast day (Dave Lee, Steve's son is
the other co-founder). Today we hear from Steve how:
We had a much more global audience with people from around the
world joining in on a live 30 hour live streaming podcast.
Apple was involved and was tweeting out items this year
Many communities were "doing their own thing" to promote
International Podcast Day.
Thanks to Steve and Dave for giving us a central spot to "start
I recently appeared on the PodupPod Podcast
I appeared on the Moneycast talking about my different revenue streams
and my book More Podcast Money
According to a new report released by comScore, almost
one-third (29%) of adults with smartphones listen to a podcast at
least once a month.
In the 18-34 year-old range, the figure rises to 41%.
The data indicates that 18-34-year-olds are more likely than the
average smartphone-owning adult to listen to podcasts on their
device at least once a week, 26% vs. 18%.
Ready to Start a
Check out www.theschoolofpodcasting.com