Sep 3, 2018
Today I talk with Noah Tetzner who starts the History of Vikings five months ago, and when the average podcaster is getting a little under 2,000 downloads per episodes, Noah is getting 10,000 downloads per episodes. I wanted to know what he's doing to grow his audience so fast.
Like many podcasters, Noah found some podcasts that weren't bad, but they didn't really fit 100% of what he was looking for. What did Noah do? He started one of his own. Is he a big tech nerd? No. Did he come with a pre-made audience? No. He found guests that had more than a heartbeat (like some shows) he found guests who could bring value. In this interview you will also hear how:
Check out his show at www.thehistoryofvikings.com
Unstructured Podcast: Dave Jackson
The Word From Mouth: SEARCH, ADOPTION, AND MOVING THE NEEDLE IN PODCASTING – WITH DAVE JACKSON
Want to interview me on your show? Contact Me
I am in a "Mastermind" with a graphics person, a lawyer, audio editors, and more. We are all podcasters and share our opinions on how to grow each other's podcast. It's free (you don't need to spend 5,000 a day to be in a mastermind - start one today).
Here are some of the things I learned:
Sometimes you need an OUTSIDE opinion to find things that are RIGHT IN FRONT OF YOU.
There are people with 10 downloads who want to monetize their show.
There are people with five episodes that want to quit their day job.
A musician has written their first five songs. Can they make a living?
An actor has gone on five auditions and might have a lead on a commercial. Can they make a living acting?
An author has five manuscripts and an agent. Can they make a living as an author?
The answer? It depends. The odds are not in your favor, but it's going to take TIME. Many "overnight successes" took YEARS to get their big break.
If your sole reason is to make QUICK MONEY, and you are bringing NO AUDIENCE, the odds are stacked against you.
So many people hear crowdfunding and focus on the funding, and forget that step is one is create a crowd. They put the cart before the horse.
How do you build your audience?
In a nutshell, it boils down to this.
1. Identify who your audience is
2. Listen to them and determine what content they want to hear.
3. Create content that will inspire them to tell a friend (in other words, its good). I refer to this is "deliver value."
4. Go to where your target audience is
5. Make friends with them, and bring value to every conversation, listen for ideas for future episodes.
6. Then tell them about your show
Step 7 would be repeat steps 2-6
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