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School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

May 30, 2016

Podcast Rewind: Podcasts on Jeopardy

This week PODCASTS was a category on Jeopardy. This again shows how podcasting is growing and becoming more and more main stream.Awareness over the last year has gone from 48% to 49 % now it jumped to 55%. The percentage of people who have listened to a podcast is up to 36% (90 million people in the US) up from 33% the previous year and 30% the previous year. 


It's OK, You'll Be Fine

So I've been holding these "Podcasting Puzzle" webinars that feature podcasting 101 information. I love talking to people about why they haven't started. You know all the reason why you should start, all the ways you can benefit from a podcast, and yet here you are... no podcast. 

Well I know how you feel. Now you might be thinking, "Dave you have been podcasting for 11 years, no you don't." Well, I'm here to tell you I do. Here is why. I've been planning on using Facebook Ads to promote the School of Podcasting. I watched countless videos. I know all the pros. I know not to promote a post and to use the Power Editor. I have videos that pretty much walk me through the process and yet here I am ... no Ads.


It's new, and I don't want to waste my money. I don't want to waste my time. I don't know what I'm doing. 

There have been things I've waste money on (exercise equipment over the years, guitars, etc), there have been things that I've wasted my time on (marriage, diet), but when I look back on those items they aren't really a waste. Here is why:

  1. I came out a better person with a better understanding of my strengths and weaknesses.
  2. I learned that some things that work for others won't work for me. 
  3. It got my toe in the water of a new thing, that allowed me to carry on. It was the price of a launch

Rebranding Your Podcast

Today we talk with Kathy Kelly of the Special Mouse Podcast. She's been doing it for years, and feels she has said all there is to say on the subject, and is having a hard time recommending Disney due to the rising cost of just attending the park, and they seem to care less and less about people with special needs (way to have integrity!), but she didn't want to quit podcasting. She enjoys her Facebook group, and the relationships she has built with her audience. So what is she going to do?

She is going to create a show for mothers of autistic children. She will keep enjoying the relationships she has built, and quick talking about things she doesn't want to talk about (Disney). 

Because her new podcast is very similar to her old podcast she can rebrand (change the name and artwork) and keep her old audience, reviews, and subscribers. She will make a new feed for her old show (Special mouse) and keep her audience with the new show. 

Where I Will Be Speaking

Podcast Movement July 6-8 in Chicago (use the coupon code sop40 to save)

Podcast Mid Atlantic Septemeber 9-10 in New Jersey use to save 10%

Because of His Podcast: Michael Butler Gets a New Computer!

When Michael Butler found out his old computer needed $600 worth of parts, he turned to his audience who had someone who was able to get him a computer for free. Michael was down to recording his show on his Phone using the Bossjock app.