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School of Podcasting


Oct 18, 2021

The new series Squid Game on Netflix shot to number 1 in four days. I watched episode 1 and immediately binged the whole thing. This is a very popular show and has become Netflix's best launch.

Let's pick it apart and see what podcasters can learn from the success of Squid Game.

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Key Points:

  • 78% of podcasters are discovered vis word of mouth ( Jacobs Media 2019)
  • It's not perfect
  • It got editing before it was released
  • The first episode really hooks you in.
  • You don't get the back story until episode 2
  • People can identify with the characters
  • What is going to happen next?
  • The audience boosted FOMO
  • Netflix took a chance
  • Sometimes The Audience Doesn’t Know What They Want Until They Get it.
  • So Don’t give up. It might take 10 years
  • It doesn’t have to be perfect
  • Start with the strongest content you have
  • Tease your next episode and leave them wanting more
  • Make materials for your audience to share on social
  • Be patient, and continue to improve your content
  • Inspire and ask for word of mouth

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