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School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

Aug 8, 2022

In the span of a few weeks I had THREE people say, I'm thinking of becoming a podcast editor and it had been years since I talked to Mark and Steve back on episode  752 .  That was back when they had just launched the Podcast Editor Academy which is an amazing resource with tutorials on software (Hindenburg, Reaper, etc) but it also talks about the business of being a podcaster editor. Now they have 8000 people in their Facebook group, and now are helping all podcasters at a special event at Podcast Movement before revamping the academy. 

Focusrite: The Vocaster Series Made For Podcasters

  • AutoGain – Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed
  • Enhance – Four podcaster-approved voice presets bring out the best in any voice
  • Mute – Silence the mic with the touch of a button – don’t let unexpected interruptions get in the way of recording
  • Connect your phone – Record phone calls, high quality music, or other audio from your device, seamlessly
  • Record to a camera – Plug in your camera and record directly to its memory card
  • Loopback – Stream calls or any other audio you can think of from your computer with two sets of stereo loopback
  • Included software – Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there
  • Learn more at: 

Charging Guests to Appear On Your Show

A recent Bloomberg Article about guests paying to be on podcasts (and we mention the importance of disclosing this information). 

The site mentions Guestio which (if you wanted) you could have people pay $5 just to pitch you (that might scale back some of the bogus pitches). 

While I'm not a huge fan of this strategy (I feel it is a slippery slope) if you decide to charge, and always disclose that you were paid to have someone on your show, have at it. (Some people feel this makes your podcast an infomercial.


I need your answer by the end of August 2022

This month's question comes from Dave from Walking is Fitness which is a daily 10-minute podcast designed to help listeners find a little extra motivation to get out for a fitness walk every single day. 

Most podcast hosts have a target listener. And I would imagine like most podcasts, there are certain themes and topics that I know that are of greater interest to my target listener.

 How often do you return to these key topics?

Go to

When you answer tell us about your show (including the WEBSITE ADDRESS).

Where I Will Be?

I look forward to seeing you all, please come up and say high. To see my full itinerary, go to

Got A Because of My Podcast Story?


Mentioned in this Episode:

The importance of having a niche.

How Steve started out as a podcast editor without a website.

Mark talks about setting expectations by having a contract with your customer.

The difference between an editor, an engineer, a manager, and a story shaper.

Common mistakes new podcast editors make.

Poisonous Pet Collars - Congressional Dish

Gary Leland had a day designated for him in his home town

Links From Episode

Sign up for the Podcast Editor Academy (save using coupon sop )

Live Mastermind Workshop in Dallas Texas

Editor Pricing Survey

Episode 752 of the School of Podcasting

Buy the book Profit From Your Podcast

Gary Leland Website

Guestio Charge your guest for appearances

Start and Grow Your Podcast at the School of Podcasting