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School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

Oct 19, 2020

I have had the voice of Matthew Dicks in my head more than any other person this year. I heard him on a podcast, bought his audiobook Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling, and listened to it. When I was done with the book I wanted more and found his Speak Up Story Telling podcast. Unlike other books on Storytelling that have brilliant messages like "Stories are good," and "You should learn how to tell stories," I was THRILLED that I had finally found a book that explained HOW to tell better stories. It is an AMAZING book, and I feel it will benefit anyone who reads or listens to it.

Today I am honored to have the author on my show.

Here are some key points:

Start with a thesis. I use to think something, and then something (the story) happened, and now I think something else.

I would prefer to be entertaining than lengthy and boring. Always serve the story (not yourself).

I think about what I want my audience to feel in certain parts of the story. I make those decisions before I begin crafting my story.

"How about making the first thing you say something that's actually engaging and interesting? Because those first 30 seconds to 60 seconds of a story that is such fertile ground, that is your opportunity to either convince the audience that what is to come is worth listening to, or I don't know what the hell I'm doing. Because I've just bored you for 30 to 60 seconds, and essentially told you nothing."

Our questions that we asked people like in a podcast, the more specific they are, the more helpful they are to our guests.

Ready To Start Your Podcast?

Are you worried about spending too much money on equipment? Sounding unprofessional? Not sure what software to use? How to shape your content? 

Join the school of podcasting and enjoy the step by step tutorials along with a private Facebook group filled with other brilliant podcasting minds. 

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01:22 Matthew Dicks Introduction
03:50 When Did You realize Stories Had Power?
08:38 Do Stories HAVE to show vulnerability?
10:14 Is vulnerability Magic?
12:38 How do you know what to keep and what to delete?
15:27 The Importance of Location
19:30 Homework For Life
23:44 Can you Tell a Story "By Numbers"
26:40 The Power of But and Therefore VS And
30:16 Story Telling Peeves
33:52 3-2-1 Game
36:23 When Did Mathew Know He Wanted to Podcast?
37:58 Because of My Podcast ______
40:58 Watching Your Daughter Tell a Story
42:13 Where to Find Matthew's Workshops
44:33 Storytelling is More Than Just Stories
45:40 How Storytelling Helps
47:36 Matthew Has Other Books

Profit From Your Podcast is Available

Pick up any book on podcast monetization, and you will find 90 percent of it only covers how to launch a podcast. If you already have a podcast, you have that information; you’re ready for the next step. Profit from Your Podcast provides top strategies and real-life examples of podcast monetization. This book is more than what to do. It also tells you how to do it. Chapters cover such topics as: 

  • How to Grow Your Audience
  • How to Set Your Pricing
  • Understanding Advertising Jargon
  • How to Find Sponsors
  • Best Strategies for Making Money as an Affiliate
  • Master Strategies for Crowdfunding
  • Harnessing the Power of Webinars and Events
  • The Top Tools to Make Your Job Easy

Built on the author’s fifteen years of experience in podcasting, this action-packed guide will benefit new and veteran podcasters. Get clear on who your audience is and what they want, deliver value, and build an engaged audience that wants to give you money. Leverage your relationships and the integrity you have built through your podcast to create multiple streams of income. Profit from Your Podcast gives you the tools to do it all.

Mentioned In This Episode

Matthew Dicks Website

Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling

Get the Audiobook for free if you're new to Audible

Speak Up Story Telling podcast

Homework for life video

Profit from Your Podcast

School of Podcasting

Podcast Consulting