Jan 1, 2018
Every year I read/listen to the book Platform: Get Noticed in a Noisy
World. For me, this is the same as a football go
saying, We need to get back to the basics. It reminds me of what my
goals are as a content creator. In the book, Michael talks
about making good content isn't really good enough anymore if you
really want to get noticed. You need to make content that makes
people go WOW. Then this response is followed by them telling
Two Podcasts Episodes That Made Me Go WOW!
Episode 100 of the Story
Behind Podcast - Emily Create this Episode as a
Musical. I had numerous people ask me if I had heard it. This
episode too more than four days to assemble.
Carey Green on episode 81 of
Podcastification did an episode
comparing Skype, Ringr, Zencastr, Zoom, and
Cleenfeed. Carey said that including research, recording, setup,
editing, show notes, probably 8 to 12-ish hours, all done in chunks
over the course of a month. Carey also runs Podcast Fast Track (audio editing and show
Seth Resler who works for Jabs Media did an article
on if there is or isn't a discovery problem in podcasting (read it here). While he had to
do a little work to take all the answers and put them into an
article that was easily read, he also pointed out, "It took years,
because the only reason that the podcasting leaders that are quoted
in that article responded to me at all is because I've invested
years in the podcasting space, not just learning about the craft,
but also building relationships at conferences and trade shows, and
establishing my own credibility by writing, speaking, and hosting
webinars about podcasting.
This Doesn't Mean Your Next Episode Should Take 14 hours
Please dont read this and think, "I need to spend at least 10
hours per episode. That's not my point. My point is that it takes
some planning, it takes some strategy, it takes knowing your
audience, and it takes some practice to create WOW
Here are the ingredients to wow content ( Adapted for
podcasting from Platform: Get Noticed in a Noisy
- Surprise. Wow content should exceed
expectations. - The Stacking Benjamins has great information
but also is pretty funny.
- Anticipation. Anticipating a wow
experience is almost as good as the experience. David Hooper's
latest episode of the Red podcast had a huge teaser at the
- Resonance. A wow experience touches the heart.
It resonates at a deep level. It might even cause goosebumps or
tears. Dictionary.com shows resonate as "to produce a positive feeling, emotional response, or opinion."
- Transcendence. A wow experience connects you
to something transcendent. Michael states, "You experience purpose,
meaning, or even God. " Dictionary.com shows, "to rise above or go beyond; overpass; exceed," and "to outdo or exceed in excellence, elevation, extent, degree, etc. ;
- Clarity. A wow experience creates a moment
when you see things with more clarity than ever before. I've had
people tell me I do a really good job of explaining things.
- Presence. A wow experience has you
experiencing the NOW. You are fully present.
- Universality. A wow experience is experienced
by everyone in the same way.
- Evangelism. A wow experience has to be shared.
The minutes the content is done, you're already thinking of the
people you need to tell.
- Longevity. You can experience it time and time
again without growing tired of it.
- Privilege. You're glad to be associated with
I wanted to add a few things of my own.
- Scarcity/Uniqueness. You can't get it any
- Bravery. People that have the courage to
stand up and tell the truth
- Intimacy. When someone shares intimate details
of their life, this somewhat ties into Michaels surprise, but it
makes people uncomfortable.
Other Things To Consider With Your Content
Managing your audience expectations. If you set the bar too
high, you might leave the door open to disappointing
What about Passion? Audio Quality? Microphones?
Mentioned In This Episode
Podcasting in Six Weeks Starts January 6th
Platform: Get Noticed in a Noisy
Jim Collison From the Average Gut Network
Ask the Podcast Coach
Jonathon Oaks Trival Warfare
Ravi from Subscribeme.fm and Coolcastplayer.com
Darwin Dave Dealing with My Grief
Master Kuldrin from Kuldrin's Krypt
SP from Better Podcasting
Alan Two Chairs No Waiting
Epodcast Productions (edit and show notes )
The Audacity to Podcast
David Hooper Red Podcast
Podcast Talent Coach
Podcast Review Show
Harry Durran - Podcast Junkies
Pat Flynn Smart Passive Income
Because of My Podcast Segment
Gallon Smashing Pranks on YouTube
The Heroes Journey
Podfest.us Podfest Multimedia Expo in
Social Media Marketing World
Bernie The Cat Show
Let Me Help Start Your Podcast
Podcasting in Six
Weeks Starts January 6th
School of Podcasting Self Paced Online
One on One