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School of Podcasting


Feb 15, 2021

Are you looking to grow your audience? Get more engagement with your audience? Today I have Valerie Geller the author of the book Beyond Powerful Radio: A Communicator's Guide to the Internet Age—News, Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio which is also available on Audible 

Meet Valerie Geller
Valerie Geller, president of Geller Media International, a broadcast consulting firm, trains broadcasters throughout the world by Creating Powerful Radio seminars, workshops, and one-on-one coaching for news, talk, information, and personality programming for radio and television. She's worked with top stations and personalities throughout the world at more than 500 stations in 27 countries. 

You can find Valerie's Books on her Amazon page, as well as beyondpowerfulradio.com and creatingpowerfulpodcasts.com

Find her on twitter at @vgeller and @vgeller on the clubhouse app (iOs only).

Thre Simple Rules To Make Your Podcast Successful

  • Tell the Truth
  • Make it Matter
  • Never Be Boring

Questions to Help You Edit

Why should you listen to this?
Why would someone want to hear this?

The Best Podcasts:

Inform
Entertain
Inspire
Persuade 
Connect

The best conversations come from listening. When doing an interview listen and make the interview more of a conversation.

Making Engaging Content

When you are telling the truth and being transparent, you can share your opinion on a topic and ask your audience to share theirs.

By asking a specific question it's easier than "send me some feedback." 

When delivering content you should be doing one of the following:

  • Inform
  • Entertain
  • Inspire
  • Persuade 
  • Connect

Place Your Listener in the Movie

Try to work visual words into your podcast. Help trigger the theater of the mind.

There is a framework called the Story Spine from Kenn Adams that is used by many storytellers it is:

  • Once upon a time there was ___.
  • Every day, ___.
  • One day ___.
  • Because of that, ___.
  • Because of that, ___. (and so on)
  • Until finally ___.
  • And every day after that ___.

For more on storytelling check out Episode 745.

Growing Your Podcast

When you are on other platforms, be amazing and leave them wanting more. 

So many people go to other platforms (like Clubhouse) and tell them to come to the podcast. 

If you bring amazing content to the conversation those same people will ask you where to find more of you. 

It all starts with being Amazing.

Ready To Start You Podcast

If you're worried about sounding stupid, getting lost in technology, spending too much money, the School of Podcasting can help you avoid all that with:

Step by step tutorials

A private Facebook group filled with brilliant podcast minds willing to help

Live group coaching sessions

Direct access to me via email (and I often will respond with a video)

Join worry-free with a 30-day Money-back Guarantee

Go to www.schoolofpodcasting.com/start and pick the plan the works best for you.

Mentioned In This Episode

Beyond Powerful Radio: A Communicator's Guide to the Internet Age—News, Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio

The Powerful Radio Workbook: The Prep, Performance & Post Production Planning

Kenn Adams Story Spine Synergy Theater on YouTube

Peabody's Down Under

See Valerie's Video from the Next Radio Event

Join the School of Podcasting