Jan 18, 2021
Would you like 300,000 downloads per episode? Are you willing to work for three weeks to get media exposure in 2% of the outlets you contact? Are you willing to work for months on your first episodes and ask others to give you HONEST feedback on your show? Are you willing to ask questions that might potentially show you that your show is boring? Jack has, and he has created a great show. Today on episode 758 of the School of Podcasting I have the honor of looking into how Jack has grown his Darknet Diaries podcast.
Jack was looking for a podcast about hackers/hacking and couldn't find any (especially in a narrative format). The solution? Create the podcast YOU want to hear and see if anyone else would be interested in listening to your podcast.
Noise: A Creator's Guide to Podcasting and Great Audio
Purple Cow: Transform Your Business by Being Remarkable - Seth Godin
Traction: How Any Startup Can Achieve Explosive Customer Growth -Gabriel Wineberg
Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business - Pat Flynn
Dave added: Will it Fly Pat Flynn
Lime.Link Podcast Blog
Jack's Patreon Page
The Dog Podcast Network is launching a new show on their network called "Dog Edition" and today we talk with James Jacobson about the final preparations. You can earn money sharing stories that include dogs.
00:03:34 How Many Downloads Does Jack Get
00:04:44 Jack's Launch
00:07:04 Jack Sent Out a Survey
00:08:03 What Part is Boring?
00:08:37 Why Did You Use a Survey?
00:10:01 Negative Feedback
00:10:30 Do have any kind of focus group?
00:10:59 How do you find these stories?
00:12:58 Your Podcast On Auto Pilot
00:15:03 How did your early listeners find you?
00:16:36 10,000 Stickers in a day
00:17:30 Reaching Out to the Media
00:20:10 How long did this strategy take?
00:21:33 How Long Had You Been Blogging?
00:22:34 Secret Weapon: Your Attitude
00:23:06 Marketing Strategies
00:23:57 Early Monetization
00:25:32 How Long Did it Take to Go Full Time
00:26:16 How Did You Grow Your Numbers
00:26:54 Don't Gloss Over Your Ask
00:27:16 How Did You Know It Was Time to Start a Patreon?
00:27:56 Deep Dive Into Patreon
00:32:20 Using Castbox as a Benchmark
00:34:29 The Curiosity Headline Approach
00:37:52 He Has Good Descriptions
00:40:03 A Deep Dive Into The Apple Charts
00:43:20 Favorite Marketing Books
00:45:49 Is there any Downside to a large audience?
00:48:57 Jack Got Tracked
00:50:53 Meeting Fans With Divulging Your Identity
00:51:51 Advice For Wanna Be Podcasters
00:56:19 Dog Podcast Network
01:02:02 Please Share The Show
Subscribe to the School of Podcasting Podcast (free)