Oct 20, 2014
The step of every journey starts with a single step. You've gone to great lengths to make a good episode. Now you're ready to promote your show, and everyone says "find your audience," but how? Today I do a couple quick Google searches and show you what I came up with for a friend who has a podcast that is a book of fiction (super niche). We also talk about dealing with "trolls" who leave negative comments on your blog posts, etc.
If you are thinking about speaking at New Media Expo, you need to get your submission in BEFORE 10/24. I give some tips on what I'm looking for at my blog.
There will be people who hate everything you do. They have nothing nice to say, and in some cases will use very offensive words. But keep in mind:
1. They don't have the courage to do what you do (create content). They only tell you how bad your content is.
2. Many times they do it in an anonymous fashion (again, lack of courage).
3. They DID leave a comment. You MOVED someone to hate you. That's a plus. It doesn't seem like a plus, but it is.
Check out Erik K. Johnson's Podast Talent Coach.
Todd from the conformity hazard podcast (recorded live at Podcast Movement) tells us the last 5 podcasts he listened to.
Smart Passive Income (Pat Flynn).
UK Podcasters are now New Media Europe. Thanks to Kevin Cox for the shout out.
I appeared on the Profitcast Podcast. This is a cool show that talks about growing your audience and monetizing your show. Brian is an awesome dude.
I got an email from Caine Door who asked, "
The reason you have to do step three (make friends with your potential audience) is if you just show up and go "LISTEN TO MY PODCAST" people who ask, "Who is this person?' Then they will flag your for spam. I know because in 2006 this happened to me. It takes time. It's hard to do (because you know THIS is MY AUDIENCE) but be patient.
In the movie Field of Dreams Kevin Costner says that "If you build it they will come." This is a GIANT LIE. You need to GO and find your audience. Will having a podcast being people to your site? Yes, but if you want to grow your audience faster you have to go find your audience and lead them to your show.
In my book More Podcast Money, I talk about how Jeremy and Jason from Internet Business Mastery had more influence than people with email lists that were huge. Jason and Jeremy had more influence. Your success may not be measured in numbers.
If you have a podcast and want some unbiased feedback check out getting a podcast review. You can appear live on the show and ask questions as we go over your content and website. We also have an option to have us review your show without you being present. To have your show reviewed, go to www.podcastreviewshow.com/reviewme
If you're looking to start a podcast, the School of Podcasting has everything you need. I have tutorials that will walk you through every step of the process. I can help shape your content during the planning process. We can make sure you don't spend too much money on equipment you don't need. I can help you build your website with free tools, and get your show listed in iTunes (and all the other popular directories). Best of all, I offer a 30 day guarantee. If you're not happy with the School of Podasting I will refund your payment with no questions asked. You can join Risk Free.