Feb 13, 2017
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Today we talk with Glenn Rubenstein who is the author of the book Podcast Advertising Works. Glenn worked at the TWIT podcast network in both ad sales and as the company’s Director of Marketing. He is also the founder of Adopter Media (https://adopter.media/)
You can purchase Hindenburg Journalist for $1.90 (Not a typo, typically $95) and help fight hunger. You can upgrade to their pro version for $215 (usually over $300). Need help learning the software? Check out the School of Podcasting's Hindenburgh Journalist for Podcasting Course
Corey Fineran hosts the Ivy Envy Podcast, and shares how his audience is paying for him, his co-host (and their families) to go to the Chicago Cubs spring training in Arizona (in addition to making some great keepsakes for their studio).
Glenn has been working in Ad Sales in podcasting for many years and today he shares some insights into:
What mistakes podcasters are making
What a future of dynamic advertising could look like
How to overcome common objections when trying to sell advertising
The book Podcast Advertising Works is great for someone who is trying to sell advertisements on their show.
If you want more about advertising and monetizing your show. Check out the Episodes with Jessica Kupferman, and Glenn The Geek Hebert
Today I'm going to play some clips of a podcast (friend of mine, who has come and said he should've edited) to help demonstrate things you should consider editing out of your show.
Michael Butler knows his episode was going down a dark path (he has spoken about this on his show). Luckily for those who know Michael and the Rock and Roll Geek show, we found it funny.
The Bitterest Pill Check out Dan Klass' book Podcasting Solutions
Hindenburg Journalist Radio Day Promotion