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School of Podcasting

Oct 25, 2021

You tell me that your guest is a master of (skill) and I'm ready to hear about (skill), but first, you make me listen to where he went to high school, and his entire backstory while all I want to talk about is how he can help me boost (skill). 

So for me the "tell me about yourself" drives me nuts. I asked my audience,...


Oct 18, 2021

The new series Squid Game on Netflix shot to number 1 in four days. I watched episode 1 and immediately binged the whole thing. This is a very popular show and has become Netflix's best launch.

Let's pick it apart and see what podcasters can learn from the success of Squid Game.

Sponsor: Novel Marketing Podcast

A lot of...


Oct 11, 2021

As someone who works in the podcast space, and spends hours hanging out in the community there are things I see that make me scratch my head. There are EASY things to do that will help you grow your audience. 

Sponsor: Novel Marketing Podcast

A lot of podcasters plan to write a book but they don't know where to start....


Oct 4, 2021

There are times when I feel podcasters over-think things, and one of them is "How do I come back if I take an unplanned break?" It's not a whole lot different than starting a podcast from scratch (except it's easier).

Sponsor: Novel Marketing Podcast

A lot of podcasters plan to write a book but they don't know where to...


Sep 27, 2021

Today is a "Question of the Month" episode where we share something we recommended and WHY.

We look at the strategy of dripping content to keep people wanting to know what happens next ( the Zeigarnik effect ).

Sponsor: Novel Marketing Podcast

A lot of podcasters plan to write a book but they don't know where to start....